glispa Acquires Brazilian Mobile Advertising Leader MOBILS to

Press Announcement
Berlin - 17. May 2016
glispa Acquires Brazilian Mobile Advertising Leader
MOBILS to Bolster mCommerce and Native Ad
Solutions in LATAM Markets
Global Marketing Pioneer and First in Performance Marketing Further Expands
in Brazil
marketing@glispamedia.com
+49 (0)30 555 713-00
BERLIN, SÃO PAULO, SAN FRANCISCO, BEIJING, May 23 2016
glispa, the high performance mobile marketing pioneer, is excited to announce
the acquisition of MOBILS, a profitable Brazil-based mobile marketing
company. The MOBILS team has established client relationships with top
LATAM companies including Webmotors, Netshoes, and iFood, as well as with
premier brands via agency partnerships including Samsung, McDonalds, GM,
and Coca-Cola Mexico. In acquiring MOBILS, glispa continues its global and
localized team expansion within Brazil’s burgeoning mobile commerce market,
which grew 83% between 2013 and 2014.
Latin American Market is Poised for Explosive Growth in Mobile
In 2008, glispa became the first performance marketing and advertising
company in Brazil, and subsequently built a network of thousands of publisher
partners and clients including OLX, PSafe, Buscape and Dafiti. As one of the first
global marketers to establish a presence in the emerging Latin American
market, glispa is acquiring unparalleled credibility and expertise to deliver
high-impact results to global and local brands and advertisers.
With the number of Latin American mobile users expected to exceed 374 million
by 2017, glispa is strategically positioned to continue its expansion through the
Brazil, Russia, India and China (BRIC) markets, as well as expand in other
high-growth mobile markets like Singapore and Mexico. Through its native ad
monetization, user acquisition and app ranking solutions, glispa currently
reaches over 1 billion smartphone users worldwide every month.
“With deep roots in Sao Paulo, glispa has been conducting business in Brazil for
almost a decade,” says Gary Lin, Chief Executive Officer of glispa. “We
recognized early on that the Latin American market presented immense online
marketing opportunities and now with mobile burgeoning, we’re well
positioned to capitalize on this trend. MOBILS has a very accomplished team
and an impressive network of clients and application developers whom we look
forward to serving as we continue our LATAM expansion.”
An Effective Partnership Preceded the Acquisition
glispa and MOBILS began their LATAM partnership earlier this year, where glispa
provided technology, tracking and operations support to MOBILS’ mobile
advertising initiatives. After several months working together, the two
companies noticed many synergies between their solutions and became
focused on forming a long-term partnership.
“glispa’s solutions significantly enhance our reach, delivery and performance
across all of our account management and support systems,” says Paulo Maia,
CEO of MOBILS. “More importantly, Gary Lin has established a highly
transparent and authentic team that shares similar company values and
culture.”
MOBILS is focused on providing a full suite of mobile advertising solutions to
meet the demands of premium publishers, apps, games and ad networks.
Through its AD, APP and INAPP solutions, MOBILS increases user downloads
and engagement, drives organic traffic to optimize user retention and purchase,
and seamlessly integrates native ads that boost click through and conversion
rates. With 54% of Latin American smartphone users already purchasing
products and services with their devices, the acquisition of MOBILS by glispa
represents tremendous growth and opportunity, worldwide, for the
amplification of richer, mobile-optimized ads for users.
MOBILS was founded by prominent Brazil entrepreneurs and investors including
Pierre Schurmann, Paulo Maia and Leandro Oliveto.
About Glispa Global Group
Glispa Global Group is a mobile marketing pioneer empowering clients to
activate global audiences and move markets. Providing a full suite of
technology-based services, glispa partners with global advertisers, app
developers and publishers, enabling them to reach their user acquisition and
monetization goals. With its recently-launched ad mediation platform, Ampiri,
app developers can now gain full transparency and control over their entire
mobile app inventory to maximize revenue potential, working with the largest
global publishers and app developers.
Headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco,
Tel Aviv and São Paulo, glispa employs a multinational team representing
40 nationalities speaking 24 languages. To get started with glispa, connect
with us: http://www.glispa.com
Press contacts:
USA / Global
Code Morris: Katie Campisano
katie.campisano@codemorris.com
+1-908-247-8678
Germany
Melissa Bohlsen
melissa.bohlsen@glispamedia.com
+49-30-6098-48374
Brazil
Mariana Rodrigues
mariana@mobils.com.br
+55-11-3047-1055 or +55-13-996-278-581
LATAM Business Development contact:
Brazil
Leandro Oliveto
LatAm@glispamedia.com
+ 55-11-9-8926-1664