Informational Memorandum - Office of Community Investment and

\
OCI I
office of
COMMUNITY INVESTMENT
and INFRASTRUCTURE
108-0082016-002
Meeting of February 16, 2016
INFORMATIONAL MEMORANDUM
TO:
Community Investment and Infrastructure Commissioners
FROM:
Tiffany Bohee, Executive Director
SUBJECT:
Yerba Buena Gardens Festival 2015 Season Report
The purpose of this Informational Memorandum is to provide the Commission with a copy of the
Yerba Buena Gardens Festival 2015 Season Report (see Attachment 1, Yerba Buena Gardens
Festival 2015 Season Report). This report was prepared by Yerba Buena Arts and Events
pursuant to a programming agreement with the Office of Community Investment and
Infrastructure to plan, program, and manage a variety of cultural and community events and
activities in outdoor venues throughout Yerba Buena Gardens including the esplanade, the upper
terrace, the east garden, the children's garden, the carousel plaza, and Jessie Square plaza.
(Originated by D
'
"
Tiffany Bohee/
Executive Director
Edwin M. Lee
MAYOR
Tiffany Bohee
EXECUTIVE DIRECTOR
Attachment 1:
Mara Rosales
CHAIR
Miguel Bustos
Marily Mondejar
Leah Pimentel
Darshan Singh
COMMISSIONERS
9
One S. Van Ness Ave.
5th Floor
San Francisco, CA
94103
J 415 749 2400
?! www.sfocii.org
Yerba Buena Gardens Festival 2015 Season Report
Audience
Survey Co
2015 SEASON REPORT
PHOTOS • MEDIA ARTICLES • ARTISTS • COMMUNITY PARTNERS
AUDIENCE SURVEY RESULTS • FESTIVAL TEAM • FUNDERS & SPONSORS
TOM EHRLICH
E a r th
Heaven on
formance.
r
e
p
y
r
e
v
e
–
mment
JOHN SPICER
ALICE LIN
ALICE LIN
ALICE LIN
KulArts’ Maség (Typhoon)
May 23, 2015
Guinga, Brazil in the Gardens
August 16, 2015
ALICE LIN
JOHN SPICER
ALICE LIN
ALICE LIN
Off-Site Programs: 20
Attendance: 25,720
Artists: 138
Theatre Rhinoceros’
Timon! – The Musical
June 5, 2015
The View From Bernal Hill
June 4, 2015
Caterpillar Puppets
July 3, 2015
ALICE LIN
ALICE LIN
JOHN SPICER
Programs in Yerba Buena Gardens: 85
Attendance: 96,185
Artists: 1,028
Dafnis Prieto Sextet
June 13, 2015
Chelle! & Friends
May 30, 2015
ALICE LIN
Celebrating Season 15!
Marshall Lamm, Board President Aaron Grizzell, Executive/
Artistic Director Linda Lucero, Bill Martinez, Chelis Lopez
May 3, 2015
JOHN SPICER
presents classical, world, and jazz music,
contemporary and traditional dance, theater,
children’s and family programs, and cultural
events reflecting the rich cultures and creativity of
the region. Artistic excellence, inclusion, diversity
and innovation are at the heart of our mission. As
the only curated arts park fully dedicated to the
long-term presentation of free arts and cultural
programs, Yerba Buena Gardens has a unique
place in the cultural landscape of San Francisco.
Educational Programs (off-site): 30
Attendance: 1,956
Artists: 38
Electric Squeezebox Orchestra
May 9, 2015
Ka-Hon
June 12, 2015
André Thierry
May 30, 2015
Commissions and Special Projects
“
to the warm welcome
I have felt inspired due
you work with, and the
of you and the people
s
d its support of musician
nature of your festival an
is
Th
.
sic
mu
iting their own
who are making and wr
original
to bring out some of my
me
opportunit y inspires
re
the
,
me
for
always do, as
material, which I don’t
s.
diences that support thi
au
are few venues and
Resident Composer: Marcus Shelby
Beyond the Blues
Bells Atlas
July 25, 2015
Choreographers: Wendy Rein & Ryan T. Smith
Through my fingers to the deep
Circus Bella’s Mighty!
June 26, 2015
Kally Price, The Kally Pric
e Old Blues & Jaz z Ban
JOHN SPICER
Circus Artists: Abigail Munn and David Hunt
Mighty!
Marcus Shelby Orchestra’s Beyond the Blues:
A Prison Oratorio
September 27, 2015
ALICE LIN
Composer: Jackeline Rago
The Skeleton Walks Suite
d
”
LINDA LUCERO
Eddie Palmieri Salsa Orchestra
May 3, 2015
MELISSA ORTIZ
Grand Total Attendance: 123,861
Grand Total Programs: 135
Grand Total Artists: 1,204
Resident Youth Group: Latin Jazz Youth
Ensemble of San Francisco
RAWdance’s Through my fingers to the deep
July 17, 2015
2 015 S E A S O N R E P O R T
Bixiga 70
June 20, 2015
2
Latin Jazz Youth Ensemble of San Francisco
July 2, 2015
2 015 S E A S O N R E P O R T
3
tt
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Noted by the Press
noted by the press
uu
uu
“
What’s better than
live entertainment,
and
including music, dance,
slate of
theater performed by a
outdoors on
international ar tists, all
out: all of
a beautiful day? How ab
anket and
that for free… Bring a bl
me
a snack and soak up so
culture on the cheap.
Emma Silvers, KQED
”
2 015 S E A S O N R E P O R T
4
2 015 S E A S O N R E P O R T
5
tt
noted by the press
tt
uu
“
2 015 S E A S O N R E P O R T
6
noted by the press
This was so mar velous
.
Spectacular experience.
Audience Sur vey Comm
ent, 6/27/15
Program: Circus Bella’s
Mighty!
uu
”
2 015 S E A S O N R E P O R T
7
tt
noted by the press
uu
tt
Community Partners
uu
Facebook Fan Comment
Program: Native Contemporary
Arts Festival
Brava Theater Center
”
Artists Guild of San Francisco
Avenal State Prison
Bayanihan Community Center
Cartoon Art Museum
Children’s Creativity Museum
Tria Wakpa Blu with Litquake
May 12, 2015
Sara Swietlicki, Jenny Lind
Scholarship Recipient
June 18, 2015
MELISSA ORTIZ
California Historical Society
Consulate General of Japan
OMG, she
was hot,
and so was the band!
The Red Hot Skillet
Lickers really swing!!
I am floating on air,
that I finally got to see
this class act
per form!
Consulate General of Sweden
Contemporary Jewish Museum
Filipino-American Arts Exposition
KulArts
”
Litquake
The Mexican Museum
Museum of the African Diaspora
Facebook Fan Comment
Program: Lavay Smith &
Her Red Hot Skillet
Lickers
Northern California Martin Luther King, Jr.
Birthday Committee
Red Poppy Art House
Okinawan Folk Ensemble, Consulate General of Japan
July 9, 2015
ALICE LIN
Merola Opera Program
San Francisco County Juvenile Justice Center
San Francisco Interfaith Council
San Francisco Son Jarocho Festival
SFJAZZ
SFMOMA
Union Square Live
Frank Waln, Native
Contemporary Arts Festival
June 21, 2015
Linda Livingston, AfroSolo
Festival
August 1, 2015
MELISSA ORTIZ
“
American Indian Contemporary Arts
RAUL PANZAR
AfroSolo
JOEY MONTOYA
“
Thank you for
blessing us
with these talented
Native per formers
and program.
ALICE LIN
PARTIAL LIST
Yerba Buena Alliance
Yerba Buena Center for the Arts
Yerba Buena Community Benefit District
Yerba Buena Gardens Management Office
Los Sonex, San Francisco Son Jarocho Festival
August 13, 2015
2 015 S E A S O N R E P O R T
8
2 015 S E A S O N R E P O R T
9
tt
uu
YERBA BUENA GARDENS STAGES
(Continued)
Guinga
Marcus Tardelli
YERBA BUENA GARDENS STAGES (In order of appearance)
Eddie Palmieri Salsa Orchestra
Anne Pesata
Bill Norwood
Electric Squeezebox Orchestra
Tanaya Winder
San Francisco Mime Troupe
Tria Andrews
Frank Waln
Raq Filipina
Rebecca Foust
Medicine Warriors
Crosspulse
Bill Mayer
All Nations Singers
Eskabo Daan
Bruce Snider
Celeste Aguilar
Parangal Dance Company
Naima Shalhoub
Jeffrey Martinez
Akbayan SJSU
Venezuelan Music Project
Christi Gabaldon
Kariktan Dance Company
Las Bomberas de la Bahia
Kanyon Sayers Rood
Mabuhay Folkloric Society
Jesús Díaz y Su QBA
Celeste Conners
Fe Delos Reyes
KulArts
Rudradeep Chakrabarti
Monicaclaire & Charlz
André Thierry
Ila Cantor
Mahalaya Tintiangco-Cubales
Chelle! & Friends
Circus Bella
Little Manila Dance Collective
The View From Bernal Hill
Latin Jazz Youth Ensemble of
San Francisco
Aftermath Dance Company
The Red Panda Acrobats
Theatre Rhinoceros
Maya Chinchilla
Vernon Keeve III
Diana Whitney
Greg Wrenn
Tarimba
Ka-Hon
Dafnis Prieto Sextet
Sara Swietlicki
Markus Kvint
Azúcar Con Aché
Loco Bloco
Bixiga 70
L Frank Manriquez
Lakota Harden
Mahealani Uchiyama
Randy Marrufo
Meyo Marrufo
Cuauhtemoc Peranda
Luta Candelaria
Caterpillar Puppets
SF Lesbian/Gay Freedom Band
Okinawan Folk Ensemble
Pi Clowns
Merola Opera Program Class
of 2015
Peter Kline
D. Scot Miller
Pireeni Sundaralingam
Susan Terris
The Dull Richards
Will Magid & Alligator Spacewalk
Montuno Swing
RAWdance
Unique Derique
Duniya Dance & Drum Company
Elephantine
Bells Atlas
Mo’Fone
Linda Livingston
Stefania Tallini
Charming Hostess
Vissión Latina
Cambalache
Clynton Oliver Cox
Anthony Brown’s Asian American
Orchestra
Alex Green
Arisa White
Deema K. Shehabi
Clive Matson
La Pêche
Kally Price Old Blues & Jazz Band
Marcus Shelby Orchestra
Marcus Shelby Quartet
Yassir Chadly
Nuff Kidz
Bouchaib Abdelhadi
Mika Gorospe
Oussama Benouali
CryWolffs
UNION SQUARE STAGE
Co-presented with Union
Square Live
YERBA BUENA NIGHT
Co-presented with Yerba Buena
Community Benefit District
Steve Lucky & The Rhumba Bums
Camilo y Los Robot Ninjas
SFSU Afro-Cuban Jazz Ensemble
LaTiDo
Josh Klipp & The Klipptones
Slim Jenkins
Tangonero
Josh Jones
CAROUSEL LIGHTING
Co-presented with Children’s
Creativity Museum
Chelle! & Friends
Eddie Neon Blues
LoCura
Stompy Jones
MLK BIRTHDAY OBSERVANCE
Co-presented with NorCal MLK
Foundation
Los Compas
Zahrah Farmer
Trio Garufa
Redwood Tango Ensemble
The Rumble Strippers
The B-Stars
Orquesta Z
Los Boleros
Circus Bella
Latin Jazz Youth Ensemble of
San Francisco
Yani
Franny
Jay Rich
Ryan Nicole
Unique Derique
Agape Soul
Yosvany Terry/Baptiste Trotignon
Ancestral Memories Quartet
Shelby Miguel
Masta Plann
Meklit
Rhythm Rockers
Heather Woods
SanFran6
Tony Robles
Morissette Amon
Judy Halebsky
Geneva Cruz
David Roderick
Gelo
John-Carlos Perea
Matteo Guidicelli
John Santos
John Matthew Ignacio
Madam Z
Mishi Salta
ANNIE STREET PLAZA STAGE
Co-presented with Yerba Buena
Community Benefit District
StringQuake
The Bob & Lenny Show
The Hogan Brothers
Musical Art Quintet
Trash Mash-Up
Erik Noonan
MELISSA ORTIZ
Season Artists
uu
Musical Art Quintet at Annie St Plaza
September 25, 2015
RAUL PANZAR
tt
season artists
Mi Cultura Art Project
Indira Allegra
José Luis Gutiérrez
Emily Wolahan
Elissa Sun
Los Sonex
Lavay Smith & Her Red Hot
Skillet Lickers
2 015 S E A S O N R E P O R T
Tangonero at Union Square Live
June 7, 2015
10
2 015 S E A S O N R E P O R T
11
tt
uu
Results are based on 843 responses collected throughout the 2015 season at Yerba Buena Gardens Festival.
ATTENDANCE
1,204
2Marin
%
12%
$35–75k
$75-100k
3%
2%
18%
Alameda
7%
17%
San
Mateo
5%
> $100k
30%
13%
2
VE
RY
O
PO
35%
22%
1%
trans
AUDIENCE AGE
R
under 20 years old
MULTIPLE RESPONSES ALLOWED
HOUSEHOLD INCOME
< $35k
OR
AUDIENCE ETHNICITY
Contra Costa
San Francisco
Other
PO
63%
female
L
AVERAGE RATING
Residency
Employment
10%
0%
TRA
0%
COUNTY OF RESIDENCY /
EMPLOYMENT
60%
NEU
1.0%
programs
artists
2%
GOOD
12%
36%
male
e
135
GOOD
V E RY
co
u
33 pl
%
attendees
le
op
pe %
7
6–9 people
4% 10+ people
3%
single
33%
87%
3–
5
123,861
61%
AUDIENCE GENDER
PROGRAM RATING
White, non-Hispanic
436
Hispanic, Latino, or Spanish
origin
152
Asian, Native Hawaiian, or
Pacific Island
130
Other or mixed
91
Black or African American
75
American Indian or
Alaska Native
26
17%
30–39 years old
18%
40–49 years old
13%
50–59 years old
19%
60–69 years old
21%
70+ years old
10%
IDENTIFY AS
PART OF A
DISABILITY
COMMUNITY
orks – adults with
I work as staff with Toolw
ies. These programs are
developmental disabilit
clients
unity and many of our
mm
co
r
ou
for
ful
er
nd
wo
e free
riched by the music. Th
get to attend and be en
nce
rie
pe
ovide this cultural ex
admission helps us pr
much. We are often
with them. Thank you
oups! ☺
among the dancing gr
ent, 8/6/15
Audience Survey Comm
ina
Filip
q
Ra
Program:
”
2 015 S E A S O N R E P O R T
“
I learned about
prison related
issues in the USA and
found out the blues can
be unexpectedly beautiful.
It was awesome,
thank you!
”
Audience Survey Comment, 9/10/15
the
Program: Beyond the Blues: Ending
Prison Industrial Complex
IDENTIFYING AS DISABLED
“
MULTIPLE RESPONSES ALLOWED
2 52
6–10 yrs
14%
10+ yrs
13%
1st time
42%
3–5yrs
19%
Word-o
f-m
outh
161
YBG Fe
website or stival
email
150
Walking by
147 YBG Festival card
1–2yrs
12%
94
Event listing
online
87
Facebook ad
or post
Other website
50
Print Calendar 37
Newspaper or
magazine ad
29
Article or
review 25
Radio or tv ad
18
Ad on public
transit
13
2%
20–29 years old
13%
SOURCES OF INFORMATION
RETURN ATTENDANCE
VISITOR GROUP SIZE
“
I love that this
Festival suppor ts
and provides culturally
diverse, high caliber
performances free to th
e
public to inspire,
educate, and entertain.
”
Audience Sur vey Comm
ent, 5/23/15
Program: KulArts’ Maseg
(Typhoon)
FREE ADMISSION
MULTIPLE RESPONSES ALLOWED
FREE FRE
E
60%
14%
14%
12%
0%
269
166
154
152
65
80
Dining Out
extremely important
very important
Museums/gallery visit
somewhat important
not important
Shopping
Playground/carousel
visit
not a factor
Sightseeing
Working
INTERESTS MULTIPLE RESPONSES ALLOWED
JAZZ MUSIC
WORLD
DANCE
568 responses
408 responses
WORLD MUSIC
MODERN
DANCE
541 responses
389 responses
THEATER
CLASSICAL
MUSIC
413 responses
12
DAY’S OTHER ACTIVITIES
IMPORTANCE OF
367 responses
HIP-HOP BALLET
DANCE 324 responses
332 responses
PARTICIPATORY
MUSIC/DANCE
298 responses
SPOKEN WORD
290 responses
226 responses
About Our Audience
uu
FAMILY
tt
about our audience
2 015 S E A S O N R E P O R T
13
tt
Festival Team
uu
STAFF
BOARD OF DIRECTORS
Linda L. Lucero, Executive/Artistic Director
Aaron Grizzell (President), UBS Manufacturing Corp./
NorCal MLK
Steve Cho, Events Director
Funders, Sponsors, Contributors uu
FUNDERS
City & County of
San Francisco
OCII
William Carney, Landscript Associates
Alice Lin, Communications Director
Elaine Elinson, Consultant/Editorial & Communications
Marcelo Avilés, Program Manager
Raul Panzar, Administrative/Social Media Assistant
Melissa Ortiz, Communications Assistant
Sean Jeffries, Millennium Partners
Al Levitt, Manatt, Phelps & Phillips LLP
supported by the Doris Duke
Charitable Foundation & the
Andrew W. Mellon Foundation
Bloomberg Philanthropies
Mary McCue, MJM Management Group
Cristina Ibarra, Events Coordinator
Arturo Riera, Riera Digital LLC
Preston Justice, Festival Emcee
Helen Sause, San Francisco Redevelopment Agency,
retired
EVENT STAFF
Alena Bell, Claudia Castaneda, Killian Farrell-Alvarado,
Jenevieve Francisco, Ingrid Garcia, Thomas Green,
Melanie Hedal, Cristina Ibarra, Preston Justice, Erin
Kim, Christopher Lafond, Diann Leo, Michael Leo,
Derek Magsanay, Christine Ogu, Melissa Ortiz, Christina
Pinelli, Shannon Preto, Peter Ray, Nathan Wizard,
Joshua York
CONSULTANT TEAM
Chi-Hsin Shao, CHS Consulting
Gino Squadrito, LaserCom Design
Geol Weirs, Arts Consultant
IN-KIND & PRO-BONO CONTRIBUTORS
ARTS ADVISORS
Tom Ehrlich
Renee Baldocchi, de Young Museum
John Spicer
Stacie Powers Cuellar, Brava Theater Center
Bill Martinez
Carole Deutch, Film & Events Producer
Marshall Lamm Promotions, Public Relations
Kate Dumbleton, Educator/Producer
Ray Moisa & Associates, Development
Greg Landau, Music Producer/Educator
Michelle Markey, Bookkeeping
Chelis Lopez, KPOO-FM
Jen Siraganian, Litquake, Curator of Poetry Series
Bill Martinez, Attorney, Producer
Audio Production Group, Sound Engineering
Alleluia Panis, KulArts
John Spicer, Photography (pro-bono)
Shannon Preto, Dance Theater Shannon
David Wong, IT Services
Cynthia Taylor, Educator, Vocalist, Oakland Museum
of California
Waters Creative Services, Video Documentation
Crosby & Kaneda, CPA
tt
David Wong
Marc Hors
Whole Foods
Market SoMa
BUSINESS SPONSORS
Mosser Hotel
Roberto Gutiérrez Varea, USF Perf. Arts & Social
Justice Dept.
MEDIA SPONSORS
The 15th anniversary season is dedicated to
Christopher James Lafond
12/15/1986 – 7/13/2015
YBG Festival Team Member and Friend
2 015 S E A S O N R E P O R T
14
2 015 S E A S O N R E P O R T
15
ALICE LIN
ALICE LIN
ALICE LIN
Will Magid & Alligator Spacewalk
July 16, 2015
of the park
t
u
o
it
g
n
ti
it
H
at job.
e
r
g
,
k
e
e
w
h
e ac
t
vey Commen
Audience Sur
Fantastic! Yerba Bue
na
Gardens always has
the best
programs. Great and
beautiful
place to spend a day.
ent
e kids love
h
t
,
u
o
y
k
n
a
Th
r the shows!
fo
e
r
e
h
g
in
c om
ent
Sur vey Comm
Elephantine
July 25, 2015
Vission Latina
August 20, 2015
Venezuelan Music Project, Halloween Hoopla
October 31, 2015
STEVE CHO
MELISSA ORTIZ
Raq Filipina
August 6, 2015
ALICE LIN
MELISSA ORTIZ
ALICE
LIN
JOHN
SPICER
Audience
Duniya Dance and Drum
Company
July 23, 2015
Unique Derique
August 14, 2015
RAUL PANZAR
Facebook Fan Comm
Pi Clowns
August 21, 2015
YBG Festival 2015 Event Staff