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ADVERTISING PLANBOOK
38
Part of your day every day
E
SECTION
2012
Planning Calendar
Information and planning contribute to the success of your business. Whether you need wellresearched statistics or creative new ideas, all of us at the Citizen are committed to providing
you with the best service and tools, such as this Planbook, to help you achieve that success.
39
JANUARY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
New Year’s Day
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4
5
8
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FORWARD
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FRIDAY
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F
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8
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FEBRUARY 2012
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T W
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12
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8
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SATURDAY
MONTHLY
AD PLANNER
JANUARY 2012
6
7
DAY EXCHANGE
13
20
14
21
Lose:
Saturday
Gain:
Tuesday
MONTHLY BUDGET PLAN
Digital Budget
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Print Budget
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Other
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Total Budget
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COMMENTS:
_____________________________________
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27
28
PLANNING AHEAD
TO FEBRUARY
Our Summer Camps magazine
will provide all the exciting
options and information required
to plan the perfect summer camp.
This year we’ve added a Kid’s
Camps website to enhance our
readers’ planning experience.
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NEXT MONTH’S
FEATURES & EVENTS
Winterlude
Valentine’s Day
Family Day
Ottawa Boat &
Sportsmen’s Show
RSSPs
Summer Camps
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plate
t File
1997
41
FEBRUARY
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
1
2
7
8
9
13
14
15
16
19
20
21
22
23
26
27
28
29
5
6
Valentines Day
12
Family Day
CITY
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the city’s the pro- the r Jim Wats ging a city
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renovation
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city will
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st had
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ity Sund dergast Catholic also a stand unity.”
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2012
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JANUARY 2012
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MARCH 2012
T W
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SATURDAY
MONTHLY
AD PLANNER
FEBRUARY 2012
3
4
LOOK CLOSER
You’re not seeing
the whole story.
10
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None
Gain:
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O T TA W A C I T I Z E N S T Y L E
DAY EXCHANGE
SPRING 2011
O T TAWA C I T I Z E N
MONTHLY BUDGET PLAN
Total Budget
S P R I N G
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Other
T A S T E
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Print Budget
A
Digital Budget
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Behind this beautiful renovation is a team of experts. And well-honed processes
that were 50 years in the making. This and more ensured a worry free, meticulously
planned renovation. When you look closer at OakWood, you’ll see why your renovation
will be completed to the highest quality, on-time and on-budget with no surprises.
Visit OakWood.ca to schedule a free QuickQuote for your renovation.
oakwood.ca
613 236.8001
a taste of spring
Official Ottawa’s chefs share
their favourite seasonal recipes
Fairyland Fashion | wild wall coverings | best wine bars | artisanal easter chocolate
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PLANNING AHEAD
TO MARCH
As winter starts to fade and
the cold winds ease up, Citizen
readers check out the spring
skiing specials and options for
the March Break.
NEXT MONTH’S
FEATURES & EVENTS
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FRIDAY
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SATURDAY
MONTHLY
AD PLANNER
MARCH 2012
2
3
nS1
AuctionmArt
The OTTawa CiTizen
DAY EXCHANGE
Lose:
Tuesday & Wednesday
Gain:
Friday & Saturday
CATALOGUE
Go to
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MONTHLY BUDGET PLAN
9
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St. Patrick’s Day
Digital Budget
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_________________
_________________
_________________
_________________
ITEM 10498380
$200.00 (4 X $50)
GIFT CERTIFICATE
Retail Value
$200.00
Experience the most
unique indoor, 3D,
glow in the dark
minigolf, Balladium
and Arcade. Book
your next group,
team or party event.
Visit our website
www.aputtabove.ca
No cash value.
A Putt Above
3825 Richmond Road (Bells Corners)
Ottawa, ON
613-695-8100
SOLID OAK MISSION
STYLE BEDROOM SET
8 PC
Solid oak Mission
Style bedroom set
8 pieces- Q. Bed,
2 nite tables, ladies
dresser, dresser
mirror, lingerie,
bonnet chest, blanket
chest.
Solid oak drawers
are fully dovetail
jointed
ITEM 10494642
Retail Value
$10,400.00
A Putt Above
3825 Richmond Road (Bells Corners)
Ottawa, ON
613-695-8100
RUSTIC SOLID PINE
BEDROOM SET, 7 PIECES
After Harvest
ITEM 10494639
Retail Value
$3,035.00
Barrington Buffet and
Hutch in solid pine .
76”Wx20”Dx78”H.
After Harvest
ITEM 10496771
16
17
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23
24
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30
31
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Retail Value
$560.00
Appletree medical group
Beatiful and one of
a kind pine log bed
frame.
Rustic and warm.
The finish is selected
to bring out the
natural beauty in the
wood and is applied
by hand to get quality
results.
ITEM 10493966
Retail Value
$250.00
ITEM 10494644
Retail Value
$2,300.00
After Harvest
GIFT CERTIFICATE FOR
ANY OF OUR SERVICES
We offer a full
range of minimally
invasive options:
Hair Removal,
Photorejeuvanation
by IPL, MicroLaser
Peel, Pro-fractional,
Rosacea treatments,
facials, Peels, Botox
& more
Appletree - Custom
Fitted Orthotics
At some point, 75%
of the population
will suffer from Foot
related problems.
Orthotics can help.
Healthy Stride
offers custom fitted
orthotics from TOG.
ITEM 10496775
Retail Value
$450.00
Appletree medical group
ITEM 10493964
Retail Value
$250.00
Retail Value
$250.00
A Touch Of Light
Kingston Table 108”
L x 42” W. Material
3” thick solid pine
in distressed finish.
$3,800.00
GIFT CERTIFICATE FOR
ANY OF OUR SERVICES
We offer a full
range of minimally
invasive options:
Hair Removal,
Photorejeuvanation
by IPL, MicroLaser
Peel, Pro-fractional,
Rosacea treatments,
facials, Peels, Botox
& more
Retail Value
$3,800.00
ITEM 10497686
Retail Value
$10,000.00
Anpaq Home Improvement
1690 Alta Vista Drive
Ottawa, Ontario
613-738-8064
ITEM 10493968
Retail Value
$250.00
Artistic Landscape
2079 Bank Street
Ottawa, Ontario
613-733-8220
$250 LANDSCAPE
PRODUCTS CERTIFICATES
$250 Landscape
prod. cert. for
purchase of retail
plant materials
only (trees, shrubs,
evergreens etc.),
cannot be applied to
contracts signed w/
our landscaping dept.
svcs & products. No
Cash Value
A Touch Of Light
After Harvest
$250 INTERLOCKING
GIFT CERTIFICATE
$250 Interlocking
Cert. for purchase of
interlocking pavers,
wall stone & curbs
(concrete). Do it
yourself, cannot be
applied to contracts
signed w/landscape
dept., no labour/
product. No Cash
Value.
Retail Value
$200.00
333 Preston Street, Suite 601
(613) 235-8079
SAWBUCK, HAND HEWN
TOP TABLE, CLEAR PINE
ITEM 10494640
Retail Value
$3,240.00
After Harvest
6054 Perth Street
613-838-5850
$10,000 SUNROOM
GIFT CERTIFICATE
$10,000 Gift
Certificate towards
the purchase of a
custom 4 season
sunroom. Architect
plans exceeding
bldg. code-work
performed by
competent, exp. prof.
Anpaq guarantee.
No Cash Value.
ITEM 10494641
ITEM 10496207
SOLID Sawbuck
Table, 84”Lx42”W
Hand hewn top in
clear pine (no knots)
After Harvest uses
proven methods
of construction.
Methods that have
withstood the test
of time.
City Wide Locations
$250 LANDSCAPE
$250 Landscape
Products Cert. for
purchase of retail
products only (trees,
shrubs, evergreens
etc.), cannot be
signed with our
landscaping dept.
services & products.
No Cash Value
ITEM 10496203
333 Preston Street, Suite 601
(613) 235-8079
KINGSTON SOLID PINE
DINING TABLE
6054 Perth Street
613-838-5850
$450 GIFT CERTIFICATE
TOWARD ORTHOTICS
City Wide Locations
$250 INTERLOCKING
GIFT CERTIFICATE
$250 Interlocking
wall stone & curbs
(concrete). Do it
yourself, cannot be
signed w/landscape
dept., no labour/
product. No Cash
Value.
Retail Value
$5,070.00
6054 Perth Street
613-838-5850
QUEEN SIZE PINE LOG
BED FRAME
6054 Perth Street
613-838-5850
ORTHOTIC SHOES
GIFT CERTIFICATE
_____________________________________
ITEM 10494643
After Harvest
6054 Perth Street
613-838-5850
Gorgeous two tone
finish. A real show
piece.
COMMENTS:
Retail Value
$200.00
Rustic pine bedroom
set. 7 pieces. Bed
frame, 2 nite tables,
ladies dresser,
dresser mirror,
blanket chest, tallboy
dresser.
SOLID PINE BARRINGTON
BUFFET AND HUTCH
$560 gift certificate
towards the purchase
of orthotic shoes.
Do you suffer
from Foot related
problems? Orthotics
can help. Appletree
offers custom fitted
orthotics for your
specific needs.
ITEM 10498381
$200.00 (4 X $50)
GIFT CERTIFICATE
Experience the most
unique indoor, 3D,
glow in the dark
minigolf, Balladium
and Arcade. Book
your next group,
team or party event.
Visit our website
www.aputtabove.ca
No cash value.
ITEM 10493963
Retail Value
$250.00
6054 Perth Street
613-838-5850
ITEM 10497687
$5000 SUNROOM
GIFT CERTIFICATE
$5,000 Gift
Certificate towards
the purchase of a
custom 4 season
sunroom. Architect
plans exceeding
bldg. code-work
performed by
competent, exp. prof.
Anpaq guarantee.
No Cash Value.
Retail Value
$5,000.00
Anpaq Home Improvement
1690 Alta Vista Drive
Ottawa, Ontario
613-738-8064
ITEM 10493965
$250 INTERLOCKING
GIFT CERTIFICATE
$250 Interlocking
wall stone & curbs
(concrete). Do it
yourself, cannot be
applied to contract
signed w/landscaping
dept., no labour/
product. No Cash
Value.
Retail Value
$250.00
Artistic Landscape
2079 Bank Street
Ottawa, Ontario
613-733-8220
$250 LANDSCAPE
$250 Landscape
products certificate
for the purchase
of retail products
only (trees, shrubs,
evergreens, etc.),
cannot be applied to
contracts signed with
our landscaping dept.
services. No Cash
Value
ITEM 10493962
Retail Value
$250.00
PLANNING AHEAD
TO APRIL
Artistic Landscape
2079 Bank Street
Ottawa, Ontario
613-733-8220
$4000 HOME FURNITURE
GIFT CERTIFICATE
ITEM 10499067
Retail Value
$4,000.00
Artistic Landscape
NORTH SHORE
SOFA & LOVESEAT
2079 Bank Street
Ottawa, Ontario
613-733-8220
ITEM 10499034
Retail Value
$3,999.00
North Shore dark
Brown all leather
sofa and loveseat,
featuring the
luxurious look and
feel of top quality
leather
Ashley Furniture
HomeStore, $4000,
towrads the purchase
of Livingroom,
Diningroom, and
Bedroom furniture.
Artistic Landscape
2079 Bank Street
Ottawa, Ontario
613-733-8220
PRENTICE QUEEN
STORAGE BEDROOM SET
ITEM 10499020
Retail Value
$3,499.00
7 Piece, includes 3
piece queen storage
bed, 2 night stands,
dresser and mirror.
Constructed in clean
white finish with satin
nickel hardware.
Artistic Landscape
7 PIECE PORTER
BEDROOM GROUP
2079 Bank Street
Ottawa, Ontario
613-733-8220
ITEM 10499026
Retail Value
$3,499.00
7 Piece includes,
3 piece king size
storage bed, 2 night
stands, dresser, and
mirror.
Spring is just around the corner
and it is time to think about
gardening, cleaning and tasks
around the home. Perhaps
shopping for a new wardrobe
has put a spring in your step.
Look for fresh new ideas in the
Citizen or at OttawaCitizen.com
Ashley Furniture HomeStore
3636 Innes Road
613.824 7004
3636 Innes Road
613.824 7004
3636 Innes Road
613.824 7004
3636 Innes Road
613.824 7004
NEXT MONTH’S
FEATURES & EVENTS
Home Style Quarterly
Easter
Travel & Loyalty
Cottage & Big Backyard Show
Going Green - Earth Day
Wedding Show
_____________________________________
45
APRIL
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
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2
3
4
5
8
9
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11
12
15
16
17
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Easter Sunday
Fine hotels, bed and breakfasts, hostels and backpacks,
planes, trains or cruise ships, Citizen readers can relax in their
armchairs and plan or dream about their next big adventure.
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THE OTT
2012
S
4
11
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M
5
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FRIDAY
MARCH 2012
T W
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F
6
13
20
27
7
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2
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6
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MAY 2012
T W
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5
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SATURDAY
MONTHLY
AD PLANNER
APRIL 2012
Good Friday
6
7
Advertising feAture
The OTTawa CiTizen
13
14
Lose:
Friday & Saturday
Gain:
Sunday & Monday
21
Digital Budget
_________________
Print Budget
_________________
Other
_________________
Total Budget
_________________
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27
292,200 adults who have
purchased health care or
personal care items in the past
12 months read the Citizen
in print or online.
NADbank’10
28
e1
de:
Insi camps
m.
r 130
Ove oose fro
rt
to ch ngs sta
Listi age 4
on p
MONTHLY BUDGET PLAN
COMMENTS:
20
wednesday, May 4, 2011
SUMMER CAMPS
DAY EXCHANGE
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Photo: Camp Wabikon
Counsellor-in-training is a bridge year between camper and staff, and there is a great deal of personal growth, as well as guided training and mentorship.
Being a camp counsellor is ‘the best job in the world’
By Louise Rachlis
B
eing a day camp counsellor is slightly different from
residential, but they all
have one thing in common – their
youthful enthusiasm and energy.
“It has been my experience that
the young camp counsellor is the
lifeblood of any camp; their energy
is infectious,” says Stephen Nason,
Dovercourt Recreation Centre’s
director of programs (Recreation &
Childcare).
He says that “They’re so young!“
is a common comment that camp
directors hear from parents,
whether at residential camps or
day camps. “But they are not referring to the kids,” he says. “Well, actually they are – they are referring
to the young counsellors who make
up the bulk of the leadership team
of any camp.”
While some of them look young,
camp counsellors are usually at
least 16 years old.“And these young
staff members have what years in
the workforce tend to diminish –
energy, enthusiasm, and drive,”
says Nason. “This is the group that
can arrive at camp and lead raucous sing-a-longs at 9 a.m. without a jolt of caffeine to get their day
started.They can lead young campers though physical activity that
would leave most adults needing a
nap by lunch or at least another coffee break by 10 a.m. And these are
the same staff that hop on bikes or
grab the bus to head home to evening sports and social activities before heading to bed to do it all over
again the next day.”
But physical stamina is not all
these young adults offer, he says.
“Given the right training, they perform well, unencumbered by their
past and they don’t bring baggage
to work from past jobs, but rather
fresh eyes and a kit full of ideas.
“Harnessing this energy and
creativity is the job of the camp directors.These older leaders – whether senior college or university students or adults in the work force
as cabin leaders and as activity instructors. Full counsellors (aged 18
and older) take on the roles of activity heads, staff trainers, waterfront
directors and key members of the
camp’s leadership team.
The leadership team consists of
the oldest and most experienced
staff, and they started opening
camp with Jeff Brown last week.
“Our staff this year is composed
entirely of returning staff and new
staff drawn from within our pool of
senior campers.”
“The key to great staff lies in selection; picking the best staff to reLearning how to properly carry a canoe is just one of many teaching
flect your camp’s personality,” says
experiences at camp.
Nason of Dovercourt. “Not every
– bring wisdom and judgement. developing our future leaders within camp should be staffed with loud,
Through coaching and mentor- our 14/15-year-old camper groups. outgoing sports nuts. Quiet and
ship they guide young counsellors These older campers are encour- thoughtful leaders make for welthrough the trials of camp counsel- aged to pursue a stream of skills coming environments and great
ling: safety supervision, behaviour that will prepare them to teach in role models too.”
management and program flow.”
later years. They become very comBecause “past behaviour is usu“Counsellor-in-training and lead- petent sailors, canoeists, swimmers, ally the best predictor of future beer-in-training is usually offered to kayakers, fencers, and more.”
haviour, but the young would-bea mid-teen age group,” says MariIn addition to the hard skills counsellors have no work history,”
Beth Crysler of Camp Wabikon, needed to perform activities, sen- he says “the solution is leadership
which offers the training for 16- ior campers at Otterdale are given development. Many camps offer this
and 17-year-olds. “This is a bridge opportunities to assist counselling for teens. LIT or leaders in training
year between camper and staff, staff in leading a cabin group dur- are popular programs for youth,
and there is a great deal of person- ing meal times or bed times. They whether they want to go on to be
al growth, as well as guided train- often help with all camp evening camp counsellors or just for fun.”
ing and mentorship which occurs programs, and they naturally learn
Dovercourt’s leader developin this program.”
to take on more and more respon- ment program includes two camp
She says that an extended camp sibility within their own group and programs – leaders in training and
stay – a six-week commitment at around camp. “We expect that a counsellor in training, or for those
Wabikon – builds an unequalled senior camper would never walk with a desire for aquatic leadercamaraderie and sense of team- past garbage on the ground... they ship roles there is lifeguard in trainwork. “Learning to work as a group/ would put it in the garbage just as a ing.Those who want to continue on
can apply to become junior counteam is a valuable skill that will con- staff member would do.”
First-year Otterdale staff work sellors.
tinue to transfer to other work en“These positions are training
vironments throughout their life, as “apprentices“ with more experithrough high school, post-second- enced staff. “Through hands-on positions right inside the day to day
ary education, family, and career.An experience, they learn the roles of leadership of the camps. Feedback
extended training period for youth teacher and of counsellor.They will is quick with weekly performance
provides them with the opportunity specialize as instructors in four ac- reviews and recommendations
to learn many skills and gain qualifi- tivities and work with three differ- on how to improve. Usually junior
cations needed to work in camping. ent aged cabin groups during the counsellors hang on to their ‘job’ for
It promotes maturity, independence nine weeks of the summer. They two summers before being strong
and responsibility in young adults.” also receive training in managing enough candidates to compete for
“Staff is the key to a successful specific behaviours such as bully- a counsellor position. By this time,
camp directors and program mancamp experience for every camper,” ing and homesickness.”
Second-year staff continue the agers have seen the youth in action
says Jeff Brown, former president of
the Ottawa Camps Committee and apprenticeship training but take and can better select the outstandowner of Camp Otterdale. “We start on more and more responsibilities ing leaders for tomorrow.”
She wrote the book
on how to be
a camp counsellor
For training for counsellors,
there’s a new edition of How to
be a Camp Counsellor… The
Best Job in the World!
The purpose of the book,
written by Catherine Ross, an
executive member of the Canadian Camping Association, is
to provide the information and
tools to meet the challenges of
a job as a summer camp counsellor.
The second printing contains
the complete original text plus
sections on the environment,
nature deficit disorder, helicopter parents, internet policies, new legislation and new
games.
Among the topics are: landing the job, interview skills,
camp internet policies, leadership styles, common camper
problems and behaviour management.
In an article she wrote on
the Ontario Camps Association
website, Ross says that camp
counsellors are ideal role
models. “Camp counsellors
are skilled, fun-loving, caring
young people who enthusiastically accept responsibility for
a group of children 24 hours
a day, seven days a week, regardless of wind or weather.
But a counsellor’s real reward
is in knowing that he or she has
had a lasting, positive influence
on the lives of young campers.
While providing a happy holiday for his young charges, the
counsellor is able to work with
friends old and new in a setting he loves – the great out of
doors.”
The book by Catherine Ross
sells for $19.95, and is available from the Ontario Camps
Association.
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It’s the wheel thing.
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Style, an award winning magazine,
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readers who appreciate the finer
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and more.
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FOOD
food
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Carnivo
heaven
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Observer section.
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signs of
Can adi moment, B7
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2012
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is stay
is sending
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Ottawa onal champi e-grown talent
to nati e our hom
dro.
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2012
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SATURDAY
MONTHLY
AD PLANNER
AUGUST 2012
3
4
Saturday, September 3, 2011
Section i
DAY EXCHANGE
10
11
Lose:
Monday & Tuesday
Gain:
Thursday & Friday
the new
season
2011-2012
MONTHLY BUDGET PLAN
Digital Budget
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Print Budget
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Other
_________________
Total Budget
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COMMENTS:
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18
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_____________________________________
AlViN Ailey AmeriCAN DANCe TheATer
performs AT NAC April 17
DANCer liNDA CelesTe sims: phoTo by ANDrew eCCles
music, 2
art, 5
theatre, 7
film, 9
books, 9
calendar, 10
rufus wainwright performs
solo with piano at NAC
A Van Gogh summer at the
National Gallery of Canada
prickley live! Andrea martin
plays Centrepointe Theatre
feature: Chico and rita
at Animation festival
Novelist miriam Toews
comes to writers’ fest
mayan secrets at the
museum of Civilization
_____________________________________
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24
109,500 households that are
likely to acquire a vehicle in the
next 12 months read the Citizen
in print or online.
NADbank’10
25
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31
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PLANNING AHEAD
TO SEPTEMBER
The days are getting shorter, and
it’s time to get organized for that
back to school rush or consider
a fall home renovation project.
Whatever your focus at this busy
time of year, the Citizen will keep
you up to date and informed.
NEXT MONTH’S
FEATURES & EVENTS
The New Season
South of the Border
Style Magazine
Folk Festival
Automotive Outlook
Travel & Loyalty
55
SEPTEMBER
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
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Labour Day
4
5
6
7
8
11
12
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14
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Grandparents Day
First Day of Autumn
18
19
20
21
22
25
26
27
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29
HOMES
Whether you prefer suburb or city, condo or bungalow, Saturday
Homes is the place to be for the news on housing and decorating.
Everything for the home sweet home.
s,
solution
Closet
Page 11
S
HOME
en must,
: A gard
Peonies
t
Stewar
Martha tdoors
ou
moves of furniture
line
diva’s
and
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e5
is affo
ight , Pag
lightwe
E
Ay, JuN
SAT urd
11, 2011
Page 10
■
ag
et full
A bask gear
,
of picnic
elegant
ics to
bas
door
From
you r out , Page 6
ma ke
fun
more
mea ls
zen.com
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SotAhkeinSun
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h help,
high-tec
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Editor: 09
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4
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HOME
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Roaring
prize drawn
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lion ,
Col lect
pottery
to rar e
Page 10
2011
E
Ay, JuN
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■
energ y
hogs m dow n
Hunt the ary gizmo,
wit h libr
Page 6
11, Page
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zen.com
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Country
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Putting
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and colu
Author on plants
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love
2011
critters
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Page 4
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OCTOBER 2012
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SATURDAY
MONTHLY
AD PLANNER
SEPTEMBER 2012
2
3
DAY EXCHANGE
small firms, big donors, F2
■
‘mom? You’re fired!’ F4
ComiCs, F7
small
business
Adapting
the recipe
A new path
to franchise growth, F6
Editor: Robert Bostelaar, 613-596-3703 • business@ottawacitizen.com
breaking business news at ottawacitizen.com
WEdNESdAy, OCTObEr 19, 2011
Lose:
Thursday & Friday
Gain:
Saturday & Sunday
THE OTTAWA CITIZEN, SECTION F
Organic growth
Coffee distributor’s
dream is to expand
from roaster oven
in her garage to her
own studio-café
kelly roesler
I
nspired by her quest for the perfect cup of
java and armed with a roaster oven in her
rural Ottawa garage, artist Karin Rabuka
has found herself overseeing a small-butgrowing coffee distribution business.
Yet Rabuka, 36, views the success of the
No Go Coffee Co. — named for the village of
North Gower that is home to Rabuka and her
husband, Scott — as just a step to her ultimate
dream: to open a studio-café where patrons
can enjoy artistic works as they sip their coffee.
The journey began a year ago, when she and
Scott, a mathematician and product manager,
began researching the hot drink that had long
been central to their family life.
“Coffee is something you offer to your
friends and family as a way of extending yourself,” Rabuka explains.
They decided to create their own premium
blend and bought a small roaster, the size of a
toaster oven, plus other equipment for a total
of about $10,000.
Last Christmas, they roasted 50 kilograms
of organic, “fair trade” coffee for relatives and
friends. The fair trade movement, which dates
to the 1940s but has gathered steam in recent
years, calls on buyers of a product to ensure
that the workers who produced it are fairly
paid and treated.
Amid rave reviews, they upgraded to a commercial-size roaster. Soon after, she registered
the business.
Their advertising strategy? They didn’t have
one.
MONTHLY BUDGET PLAN
9
10
Digital Budget
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Print Budget
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Other
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Total Budget
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see coFFee on page F2
WATCH a video of the no Go operation at
ottAwACitizen.Com
/business
karin and scott rabuka’s coffee-distribution business, no go coffee co., is named for their north gower home. with
hard work and savvy utilization of the internet and word-of-mouth advertising, they have increased demand for
their organic ‘fair trade’ blends. ‘i’ve always wanted to do this,’ she says. ‘i love people and i love hospitality.’
Resilience is key in a downturn
COMMENTS:
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Having quick reflexes
helps small businesses
kim covert
K
eeping your business on track
when others are crashing
around you takes good reflexes
and adaptability, say two small business owners who were able to accelerate into the curves during the past
recession.
As a sector, small business held on
to more of its employees and its customers and emerged from the downturn in a better position to benefit
from the recovery than larger companies, according to the Canadian
Federation of Independent Business, which says small business employs more than half of all the workers in Canada.
“It’s kind of common-sensical
that when times are tough you get
creative,” says Catherine Swift,
president and CEO of the CFIB,
pointing to a recent report from the
federation that showed resilience
was one of the key factors to small
business survival during the recession. The report, titled Survival of
rick kroeker’s company expanded
during the recent recession.
the Smallest, also identified a group
it calls “Growth-Oriented Enterprises” — businesses that found opportunities to grow in the downturn,
hiring more staff and expanding
their markets.
Rick Kroeker of Little Rock Document Services in Calgary fell into
that category — by accident. The re-
cession caught his company while
going from one location to two.
Kroeker’s been in business since
1994 and now oversees a staff of 20.
Opening a second site just as the
economy tanked could have been
deadly for a company offering digital printing services, an area where
companies cut back in hard times.
Instead, to use Kroeker’s word, the
move was “serendipitous.”
“That kind of put us in proximity
to a couple of clients we weren’t expecting, so we bucked a trend and
unlike pretty much everybody else,
our business in 2008 stayed flat for
one year, and then it grew. We’ve
had a couple of consecutive years of
40 per cent growth,”he says, noting
that Little Rock Documents has just
opened a third office, adding an offset press to its capabilities.
During the recession, some clients
who would previously have ordered
a job and then invoiced it started seeking competitive bids, says
Kroeker, adding that a roster of significant-sized customers with stable
orders meant he could avoid having
to join the rush-to-the-bottom mentality that bidding can foster.
see survival on page F8
Edmonton ranks first
in entrepreneurial city poll
Small- and medium-sized businesses are thriving
Derek sankey
M
ark Ryski, chief executive of
Edmonton-based HeadCount
Corp., has seen the company
he founded in 2003 grow 55 per cent
in the past three years with just 12
employees. But his retail traffic and
sales analysis firm isn’t the only one
doing well.
He says the city’s small and
medium business community has
been thriving — even if it doesn’t always get the headlines.
“I think Edmonton does walk in
the shadow of Calgary and generally entrepreneurs (in Alberta) …
walk in the shadow of oil and gas,”
Ryski says. “Instead of ranting and
complaining about that … I think
the business community is alive and
well and thriving.”
Edmonton ranks ahead of all but
Regina in the largest Canadian cities
for a second year in the annual ranking of entrepreneurial cities by FP/
Canadian Federation of Independ-
ent Business, called Communities in
Bloom, and in fifth position overall
among all municipalities across the
country.
It ranked high for the size of its
entrepreneurial community and
business optimism among smallto medium-sized business (SMB)
owners.
“The fact that Edmonton is near
the top is an achievement in many
respects because it has blasted
through that corporate layer,” says
Ted Mallett, chief economist with
CFIB. “Civic leaders … tend to take
business for granted. They see it as a
source of revenue as opposed to a resource of growth and renewal.”
While Calgary’s office towers are
an obvious sign of that city’s economic clout, less obvious — but
equally vital to the health of the
province’s economy — is Edmonton’s thriving entrepreneurial business community.
see eDmonton on page F2
PLANNING AHEAD
TO OCTOBER
As the leaves turn orange,
thoughts turn to Halloween
costumes and candy, winter
clothing, home heating, cozy
cocooning, and curling up
on Sunday morning with the
Ottawa Citizen and a cup of hot
chocolate.
NEXT MONTH’S
FEATURES & EVENTS
NHL Preview
Thanksgiving
South of the Border
Boomer Magazine
Small Business
Auctionmart
57
OCTOBER
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
1
2
3
4
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9
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11
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17
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Thanksgiving
Halloween
28
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REAL DEAL
Real Deal tells you where to find the best deals in town
and how to get the best bang for your buck.
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OCTOBER 2012
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Tuesday & Wednesday
MONTHLY BUDGET PLAN
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Other
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Total Budget
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E D I T I O N
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H O L I D A Y
Digital Budget
V I N T A G E
13
Saturday & Sunday
Gain:
T H E
12
Lose:
O T TA W A C I T I Z E N S T Y L E
DAY EXCHANGE
CHRISTMAS 2011
a taste of spring
Official Ottawa’s chefs share
their favourite seasonal recipes
FAIRYLAND FASHION | WILD WALL COVERINGS | BEST WINE BARS | ARTISANAL EASTER CHOCOLATE
COMMENTS:
19
20
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413,200 adults who ate at or
ordered from family restaurants
(in the past month) read the
Citizen in print or online.
NADbank’10
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PLANNING AHEAD
TO NOVEMBER
Early bird Christmas shoppers
pour through printed flyers,
newspaper ads and online
flyers at OttawaCitizen.com for
the perfect gift for friends and
family.
NEXT MONTH’S
FEATURES & EVENTS
2013 Vehicle Preview
Charitable Giving
& Estate Planning
Style Magazine
Digital Photography
Gifts with Style
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NOVEMBER
SUNDAY
MONDAY
TUESDAY
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Remembrance Day
MOVIES, ARTS & LIFE
For your entertainment needs we have you covered! Our
movie, theatre, art, dance and music critics take you behind
the scenes and right out front in the audience, whether it’s a
rock concert or the ballet.
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SATURDAY
MONTHLY
AD PLANNER
NOVEMBER 2012
2
3
DAY EXCHANGE
LAST MINUTE
GIfT GUIdE
It’s a
wrap!
TOYS
9
10
Lose:
Tuesday & Wednesday
Gain:
Thursday & Friday
FASHION
FOR KIDS
Toys they’ll love
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Rachel Naud
D
espite their best efforts, sometimes parents just run out of
time to do their holiday shopping. Next thing they know, it’s
five days before Christmas and they’re panicked thinking the
picked-over shelves will only contain knock-off toys that will evoke
more tears than cheers come Christmas morning. It’s true that procrastinating parents might not be able to score this season’s “it” toy
so close to the gift-giving day, but there is good news. We asked the
experts what toys should still be available at major toy stores close
to Santa’s deadline and they offered up a selection of goodies that
any child will be happy to see under the tree.
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Check out our
Holiday Guide for more
gift, food and decor ideas
at ottawacitizen.com/life
CAMERAS
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Big piano dance Mat
Can’t convince your kid to take piano lessons?
This might change their minds. With the
70-inch FAo Schwarz Big Piano, kids will have
fun dancing while creating their own tunes.
They can also play 10 pre-recorded songs or
record and playback original compositions in a
choice of eight instrument sounds. Parents will
love it because a) it’s cool and b) it’s going to
remind them of that scene in the movie Big.
Best for boys and girls ages three to
seven.
Price: $79.99
zipFy FreestyLe Mini Luge
This compact and colourful mini-toboggan is
uniquely designed as this rugged plastic snow
sled comes with a distinctive lever used for
stability and turning. Kids will love it because
it’s lightweight, which makes it easy to lug
back up the hill. Plus they get to pick out their
own cool colour.
Best for boys and girls ages six-plus.
$39.95
Lego pirates oF the cariBBean
Although the Black Pearl Set will be the most
popular, if the movie-inspired ship is sold
out kids will love other aspects of the Pirates
offerings in the Black Pearl line. Smaller ships
are available as well as key characters such as
Jack Sparrow.
Best for boys ages nine-plus.
$20 — $129
Lego MiniFigures — BLind pack.
This is the perfect stocking stuffer. The fun
of the Blind Pack is you don’t know what little
Lego man you’ll get until you open it up. Each
sealed pack contains one of 16 individual minifigures — each inspired by movies, sports,
history and everyday life. It could be anything
from a Demolition Dummy, Cowboy and Super
Wrestler to a Zombie, Ninja or Robot.
Best for boys ages four-plus.
$3.50
crayon Maker FroM crayoLa
You know those crayon bits you keep stepping
on around the house? Well, now kids can
transform their broken crayons into unique
creations. The Crayola Crayon Maker turns
crayon bits and pieces into new crayons in wild
colour combinations. Easy to use, children
just mix in crayon bits, melt them down, pour
into the mould and let harden. Then they’ll be
ready to colour again with their swirling crayon
creations.
Best for boys and girls ages six to 11.
Price: $32.99
Leap pad, Leapster expLorer
The Leap Pad is going to be hot this year
because it emulates the iPad. The learning
tablet comes with a built-in camera and a
library of 100-plus cartridge games, activities
and apps. But the good news is if you can’t
get your hands on a Leap Pad, the Leapster
Explorer is another great option. This handheld game won the 2011 Educational Toy of
the Year. Kids have more than 40 games and
activities to choose from, some of which
feature their favourite characters from
blockbusters such as Toy Story and Cars.
Best for boys and girls ages four-plus.
Leapster: $79 / Leap Pad: $99 — $109
disney princess — rapunzeL growing
hair doLL
Inspired by the movie Tangled, kids will have
a blast playing with Rapunzel’s growing
tresses, which they can bend and even grasp
mini-objects with just like in the movie. The
Rapunzel Growing Hair doll allows girls to grow
Rapunzel’s hair longer and longer by pulling
out the hair slowly and then they can retract
the hair and start again by repeating twice
quickly. Parents will love the fact they won’t
have to worry about the doll getting a scissor
makeover.
Best for girls ages three to four.
Price: $32.99
FoR PoSTMEDIA NEWS
FOR HER
Gifts of warmth and style
JoaNNe SaSvaRi
W
Spanner
Shimmer
Ribbon crew
neck sweater,
available in
black and gold,
$109.
As any woman knows, great style
starts with the perfect little black
dress — like this cap-sleeved version
at Laura and Laura Petites stores,
$210, www.laura.ca. With the brooch
detail on the velvety bodice and the
flattering full skirt, it’s flirty and fun,
but all grown up in a way that will
take her just about anywhere.
What keeps any LBD from becoming funereal is a fabulous accessory or two. This is a great season
for handbags, scarves and sparkly jewels both real and faux. Melanie Lyne’s patent leopard printed
bag, $89, for instance, adds a touch
of animal magnetism to basic black,
while the peacock printed silk
scarf, $90 adds a feathery flash of
exotic colour. Find store locations at
www.melanielyne.com.
The hottest accessory of all this
year is the perfect red lip, and no
one does it better than the makeup
artist Francois Nars. Earn a scarlet
kiss by giving her the NARS Kudoki
Kabuki mini lip coffret, $135, exclusive to the Bay, www.narscosmetics.
com. That’ll make things sizzle this
holiday season.
Then keep the season warm with
Jacob’s adorable faux fur mittens
and earmuffs in grey or brown.
Faux fur mittens, $19.
a choker from
Myka designs.
pany Collection coyote throw with
multistripe blanket back might just
do the trick.
It’s part of the classic label’s designer collaboration with Caroline
Fur, and retails for $2,195 at the Bay
stores, www.hbc.com.
hat do women want? That’s easy. As Mia, the sultry brunette played by Heike Makatsch in the
movie Love Actually, says, “I don’t want something I need. I want something I want — something
pretty.” Luckily, this season is full of pretty possibilities,
from the most seductive fragrance to the coziest throw.
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23
TECHNOLOGY
Scrambling to find
the perfect presents?
Check out our handy guide
full of goodies for everyone
on your list.
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17
VIDEO GAMES
MONTHLY BUDGET PLAN
COMMENTS:
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KITCHEN
Wednesday, december 14, 2011
a caroline Fur coyote throw.
They’re $19 apiece at Jacob stores,
www.jacob.ca, and just right for
stuffing into a stocking on Dec. 25.
And make the season cosy with
cute-but-practical CK Calvin Klein
pea coats, which come in a wide
range of colours and textures,
$149.99 at the Bay, www.hbc.com.
These are the perfect go-anywhere
jackets for busy women on the go.
If where she’s going is somewhere
fabulous, she’ll love the opulent
glow of Spanner’s Shimmer Ribbon crew neck sweater, which
combines comfort, practicality and
style. It’s available in black and gold
for $109. Find a retailer at www.
spanner.ca.
But if you’d rather stay home and
give her a great excuse to cuddle up
with you, the Hudson’s Bay Com-
See GiFTS on page F6
Black cap-sleeved dress, $210.
PLANNING AHEAD
TO DECEMBER
In December, thoughts turn to
holiday shopping, entertaining
and decorating, winter sports
and travel, and readers look to
the Citizen for suggestions and
ideas for this special time of the
year.
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NEXT MONTH’S
FEATURES & EVENTS
Last Minute Gift Guide
Christmas
Bell Capital Cup
61
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For in-depth information on topics ranging from faith and
spirituality to safety in our city, the Citizen’s special editorial series
provide readers with detailed information not available elsewhere.
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NB
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SATURDAY
MONTHLY
AD PLANNER
DECEMBER 2012
1
DAY EXCHANGE
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Lose:
Thursday & Friday
Gain:
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celebrate
Winter
2012
MONTHLY BUDGET PLAN
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1
PLANNING AHEAD
TO JANUARY
Make those resolutions to
advertise in the Citizen. It’s a
new year, a new start, and a
new opportunity to plan ahead
and make the most of your
business and yourself.
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NEXT MONTH’S
FEATURES & EVENTS
Babies of the Year
Celebrate Winter
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63
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Breaking news at ottawacitizen.com
wednesday, February 2, 2011
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19
gaetan ruest, from investors group in winnipeg, and his wife andrea are teaching their three young daughters, sandrine, 4, alissane, 9, and claudia, 7, the savings habit. the children
all get small allowances for helping out around the house with odd jobs like setting the table, emptying the dishwasher and vacuuming.
You’re never too young to save
putting away a little bit early in life can add up to a lot later in life
Digital Budget
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By rosemary mccracken
g
aetan Ruest’s three young
daughters are learning the incremental value of saving their
money.
Alissane, 9, Claudia, 7 and Sandrine, 4, all have jobs around the
family home for which they receive
allowances geared to how much
work they did that week.
“Alissane is saving for a hamster
and a cage,” says her father. “Every
time she puts money in her piggy
bank, she counts what’s there.”
Ruest, director of strategic investment planning with Investors
Group in Winnipeg, believes even
young children should learn to save
for short-term, tangible rewards.
“Saving for university will be next
when the girls start high school,” he
says. “We’ll teach them the value of
a university education, and they can
put their money aside so they won’t
need part-time jobs during the
school year. School should be a fulltime activity, but they can work during the summers.”
In university, young people need
to learn the importance of budgeting their money, says Kavita Joshi,
Royal Bank of Canada’s Torontobased director of student banking.
“Many university students no
longer live with their parents,” she
notes, “and they can be incredibly overwhelmed by their new autonomy. It’s important to have the
structure of a budget to guide a student through these years.”
They can try tracking their spending habits by taking advantage of
online tools such as RBC’s myFinanceTracker, which shows them where
their money is going.
“Or they can put pen to paper,”
Joshi says, “noting how much money
they have coming in, listing their
fixed costs such as housing, transportation and food, and then listing
their discretionary costs such as entertainment.”
Keeping their heads above water
might mean cutting back on discretionary purchases such as $4
lattes, she says. And it can also mean
choosing other options for their
fixed costs.
“They will need housing,” she says,
“but they may want to consider less
expensive housing.”
As soon as a Canadian turns 18
and has earned income, he or she is
eligible to open a registered retirement savings plan (RRSP).
“But it’s difficult to save for retirement at that age because you
can’t envision yourself at 65,” says
May Fung, senior manager of Bank
of Montreal’s Retirement Market
Group in Toronto.
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25
406,900 adults who use inserts
for planning their grocery
shopping read the Citizen
in print or online.
NADbank’10
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Young people who have just started full-time jobs will probably be
saving for short-term goals.
“A first priority may be getting
their own apartment and furnishing it,” Ruest says, “and then saving
for a down payment on a condo or
house.”
Joshi says an RBC survey conducted this fall found that owning
their own homes is a major goal of
young Canadians.
“Owning a home is a good thing,”
she says, “because they’ll be building equity in their homes. Young
people may find tax-free savings accounts more attractive than RRSPs
because they can tap these savings
tax-free.”
But they should know that two
government programs — the Home
Buyers’ Plan and the Lifelong Learn-
tirement strategies for BMO Financial Group in Toronto. “That represents a huge opportunity to take
greater advantage of RRSPs. Contributions in those top earning years
will bring you the biggest tax refund.”
The general rule of thumb for
maintaining your current standard
of living during retirement is having
access to 70 per cent of your pre-retirement income. If that’s not feasible, there is still time to make adjustments, such as downsizing your
house, moving to a less expensive
community, paying down any remaining debts, working part-time to
bring in additional income, or selling
assets such as vacation properties.
Investment options to consider include income and/or pension
splitting, spousal contributions,
dividend funds and TFSAs, among
others.
adians returning to school full-time
to make maximum withdrawals
of $20,000, with annual limits of
$10,000, with 10 years to repay the
amounts.
Retirement might seem light years
away to young adults, but they need
to know why it’s important to put
money away for it, Fung says.
❚ Fewer people can expect to receive
workplace pensions than in the
past. “In 1991, 45 per cent of working
Canadians had workplace pension
coverage,” she says. “In 2009, only 35
per cent had pensions.”
❚ Life expectancy is on the rise. “Canadians who were born in 2009 have
an average life expectancy of 81,” she
says, “up from 78.5 for those born a
decade earlier. And that’s just average life expectancy. A lot of people
will live longer than that.”
❚ And retirement can be costly.
“People tend to be healthy and active
in their early-retirement years and
expect to travel,” she says. “And in
their later years, many of them will
need costly, specialized care.”
Time and the magic of compound
returns are on the side of young investors, Fung adds. “If a person of
25 puts $100 a week into an RRSP
with a five per cent return, at 65
he’ll have more than $650,000 in
his plan. But if he opens his plan at
age 45 and puts $200 a week in it
at the same five per cent rate of return, at 65 he’ll only have $360,000
in the plan, even though he’s put in
the same amount of money that he
would have if he’d started at 25 and
put in $100 week.”
Human nature is the chief barrier
preventing young people from seriously socking away their money.
“When we’re young, we want that
new handbag or car right now,” Fung
says. “But it’s like dieting. Say you
have to lose 10 pounds. If you give
yourself 10 months to lose them, you
can probably lose a pound a month
without too much trouble. But if you
wait until the ninth month, it’s going to be very difficult to lose all that
weight in just four weeks.”
A solution may be the automatic
saving plans that can be set up at
most financial institutions.
They allow clients to automatically transfer money from their bank
accounts into their RRSPS at regular intervals.
“You won’t have to make decisions
about whether you’re going to put
money into your plan this year or go
on a holiday,” Fung says.
And working with a financial adviser can also help an investor stay
on track. “The adviser will create a
financial plan tailored to your individual situation,” Ruest says, “and
review it with you every year to see if
you’re meeting your goals.”
Postmedia News
Postmedia News
ing Plan — allow Canadians to tap
their RRSPs tax-free, Joshi adds. The
HBP allows first-time homebuyers,
or those who have not owned homes
in the past five years, to borrow up
to $25,000 ($50,000 for a couple)
from their RRSPs without having
to include the withdrawal on their
tax returns. The amount withdrawn
must be repaid into the plan within 15 years. And the LLP allows Can-
standard of living can still
stay high in golden years
Multiple options
available to retirees
By denise deveau
W
ith just under five years to
go before retirement, federal government worker David
Haire says he’s taking a serious look
at his RRSP strategies.
At this point, he’s trying to figure
out how he can generate enough
cash flow in retirement to maintain the same lifestyle he has now,
including vacations and home
improvements.
In addition to his federal public
service plan, Haire has been contributing to his own registered retirement savings plan for years.
That’s what he plans to focus on in
the coming months, he says.
“I’ve decided it’s time to convert
that to a self-directed RRSP and invest only in blue-chip stocks. I’m
also planning to take advantage of
the tax-free savings account (TFSA)
to make sure I max that out every
year going forward.”
As a professional accountant by
training, Haire might have an advantage over other investors who
are looking to change their ways
before retirement. For those who
aren’t strong on the ins and outs of
retirement planning, there is plenty
of expertise available.
“Managing your portfolio to prepare for retirement can be tough, especially given the fact that many investments took a big hit over the last
couple of years,” says Tom Hamza,
president of Investor Education
Fund in Toronto. “Five years out is a
good time to take an honest look at
where you stand, and what you need
federal government worker david Haire is examining his rrsP
strategies as he counts down the less than five years to his retirement.
to do between now and then.
“Depending on how your funds
have been allocated, in most cases
you want to be consolidating things
and being more conservative. You’re
not really in a position to handle a
great deal of exposure.”
Once you have looked at your balance of stocks, fixed income and
cash, you then have to be concerned
about two major risks, says Simon
Hecks, president of Charter House
Financial Group in Toronto.
“The first is ensuring your assets
will deliver a stream of income for as
long as you live, and the other is the
sequence of returns between now
and retirement and beyond. Once
that’s set up properly, you should be
set to run for the next five years.”
The plus side for people in their
50s or early 60s, is that they usually
are in their peak earning years and
have taken care of obligations such
as mortgages and university tuition
fees, says Tina Di Vito, director of re-
Withdraw rrsps early at your own peril
By terrence Belford
_____________________________________
The OTTawa CiTizen
the price you will pay in loss of compounding over time and loss of contribution room will be serious.”
“I can see three situations where
people might consider taking money
from an RRSP,” says Tracy Broeze, a
financial planner with ExcelPlan Financial in Burlington, Ont., near Toronto. “But each has major downsides and each comes with lots of caveats and conditions.”
Those three situations are: Making
your first home purchase; financing
your education; and paying the bills
because of a temporary loss of a job.
“But for each of those situations,
breaking into an RRSP is your very
last resort,” says Tina Tehranchian,
branch manager for Assante in Richmond Hill, Ont., just north of Toronto. “These situations may arise, but
in most cases, they can be handled
much better with a bit of planning
beforehand.”
Indeed, dipping into an RRSP is
all too common, says Patricia LovettReid, senior vice-president at the Toronto Dominion Bank. The reason is
probably one of misperception, she
says.
PLANNING AHEAD
TO FEBRUARY
F
olk wisdom says there are three
things you should never do: play
cards with a man named Doc;
eat at a place called Mom’s and dip
into your registered retirement savings plan (RRSP) before retirement.
All can have serious consequences.
“Taking money out of an RRSP
is almost never a good idea,” says
David Phipps, financial adviser with
Assante Capital Management Ltd. in
Ottawa. “Yes, there are times when
it might be justified. But even then,
see early on page c8
Patricia lovett-reid of td canada trust discourages dipping into rrsPs
before retirement.
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advertising budget for 2013. Know
and understand your competition
and analyze your performance.
Consider special events, holidays
and merchandising opportunities
as you consider your distribution
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