Iran Khodro Group Magazine - Iran Khodro Industrial Group News

April 2012
Iran Khodro Group Magazine
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‫العربية‬
85
IKCO Vision
Apr 2012
www.ikcopress.com
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IKCO Vision
Apr 2012
No. 85
April 2012
Special Report
IKCO Scheme Demonstrated in the New Year Celebration Ceremony /4
Event
Iran’s Top Company Second Year in a Row
Babaei Appointed as IKCO Deputy CEO
Leading Manufacturer among Iranian Companies
Iran’s Exclusive Exhibition in Turkmenistan
/6
/7
/7
/8
Production
New Engines on Samand /9
Micro-hybrid Samand in the Market /9
Diesel Samand to be Produced This Year /10
IKCO Fars to Produce 15000 Sets of Pars /11
IKCO to present new high-tech cars in international markets /12
Subsidiary
TAM Iran Khodro Received Consumers’ Rights Certificate /12
Iran’s Largest Industrial Automation Project by TAM Iran Khodro /13
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IKCO Vision
Apr 2012
9
Powerful and fuel efficient XUM engines are going to replace
XU7 ones to promote IKCO cars to Euro IV standards.
Global Sales
Runna and Dena, Main Axis of IKCO Export /14
Int’l Sales Reached 200,000 Plus Cars /15
IKCO Exports 15 Thousand Cars to CIS /15
In the Press
Iranian automaker IKCO named top industrial company /16
IRAN: IKCO to introduce Euro IV-compliant XUM engines /16
IKCO to present new high-tech cars in international markets /17
Published by: IKCO International Relations Office
Address: Iran Khodro Co,Gate 5, Km 14 Karadj Rd., Tehran, 13895-111, IRAN
Manager Abdollah Babaei Editor-in-chief Hassan Bananej Executive Editor Farnaz Ghasemi
Editor, IKCO Vision English Hossein Ranjbar Editor, IKCO Vision French Mohsen Malekian
Editor, IKCO Vision Arabic Javad Abd Rouyani Coordinator Massoumeh Jafari Designer Maryam Abdollahzadeh
Tel (+98 21) 48 22 84 29 - 48 22 84 86 Fax (+98 21) 48 22 84 99 E-mail ird@ikco.com
© 2011 IKCO Communication & Int’l Relations Dept. All Rights Reserved.
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IKCO Vision
Apr 2012
Special Report
IKCO Scheme Demonstrated in the
Iran Khodro Industrial Group CEO drew the New
Year’s scheme as new Iranian cars development,
global sale boost and customer satisfaction, meeting
this year’s motto, i.e. «National production,
Iranian capital and work protection».
During the New Iranian Year’s ceremony,
IKCO CEO addressed the company’s staff and
declared, «We need to accelerate the work trend
in production, after sale services, global sale, new
cars development, customer satisfaction and cost
reduction.»
He also added protecting national production
is considered as the main strategy to fight back
international sanctions against Iran and claimed,
«We also need to move forward full-powered to
improve domestic production and supply chain,
leading us to the 100% design and development of
car parts and components.
Running up fuel efficient cars production,
commitment to euro IV environmental standards
and expansion of domestic and international
markets are some of other plans included in IKCO’s
roadmap for this year.
Iran Khodro Industrial Group CEO pointed out
the necessity of promoting customer satisfaction
and beneficiaries’ interest and added, «During past
years, IKCO gained about 50% of domestic market
share.»
«Setting a new record in production and sales,
establishing quality supreme committee as well as
the leap in products quality were some of IKCO
achievements in the past years,» said Najmeddin
and added, «last year, there was an upgrade in all
IKCO products› quality.»
The industrial man referred to a comprehensive aftersales service as the customer’s main requirement
and added, «In 2011 after-sales service network
expanded and in 2012 the quality of services will
be soared up.»
Referring to the mass production of Runna and Dena
sedans respectively by the end of the 1Q and the end
of this Iranian year (i.e. March 2013), IKCO CEO
hoped that with regard to his company’s focus on
global sale development, IKCO would experience
a tremendous jump in this field this year.
Najmeddin also outlined other new year’s plans
as new Tondar pick-up production, the contract of
which was signed before, and also XUM engine
production, which is the optimized version of XU7
meeting Euro IV standard and further emphasized
on new car development based on national platform
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IKCO Vision
Apr 2012
e New Year Celebration Ceremony
development.
Somewhere in his speech, Najmeddin asked IKCO
staff to continue on cost narrowing, financial
discipline and waste material cutback and also
demanded generating innovative proposals in the
form of «IKCO Proposal System» to actualize the
Last year, we were
facing more severe
international sanctions
imposed on Iran’s
industry, however,
we could experience
20% production boost,
making 775,000
various types of
vehicles.
company’s goals.
«We will continue to boost the safety and quality of
our cars as we were on to it last year; this includes
the production of all cars equipped with airbags and
ABS, while meeting Euro IV pollution standard,»
asserted Najmeddin regarding this year’s motto
of «National production, Iranian capital and work
protection›.
In the meantime, he referred to some of his
company’s achievements last year and mentioned,
«Last year, we were facing more severe international
sanctions imposed on Iran’s industry, however, we
could experience 20% production boost, making
775,000 various types of vehicles.»
As last year’s main achievements, the CEO
referred to the production growth of TU5 and EF7
low consumption engines and explained, «The
72% and 25% production rise in Tondar 90 pickup and commercial vehicles respectively and also
exporting 200,000 vehicles could be considered as
the company’s main objectives achieved last year.»
«Unveiling Dena sedan, working on putting Runna
into mass production phase, declining overhead
costs, accompanied by being chosen as the pioneer
company in 100 Iranian companies can be added to
the last year’s highlights,» he affirmed.
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IKCO Vision
Apr 2012
Event
Iran’s Top Company
Second Year in a Row
In the 14th Conference of Iran’s
Top 100 Companies (IMI 100),
IKCO was appointed as Iran’s
top company. Javad Najmeddin,
IKCO CEO, received the related
trophy in this conference.
During the conference, Industrial
Management Institute evaluated
companies
regarding
their
economic indicators especially
their sales. Selling $11.8 billion
worth of products in 2010, $100m
more than 2009, IKCO (holding)
ranked first among Iran’s top 400
companies for the second year in
a row.
IKCO was also awarded for
highest level of sales, job creation
and profitability. In job creation
point of view, IKCO with 52,795
personnel, ranked second.
Considering
profitability,
earning $1.1 billion, IKCO
was recognized as Iran’s fifth
company.
IKCO’s Supplying Automotive
Parts Co. ranked fourth with $7
billion of sales.
The report indicates that
regarding total assets IKCO
stands among Iran’s top 10
companies. IKCO is the ME’s
largest
car
manufacturing
company, which produced 760
thousand cars in 2010.
The ministers of Industry, Mine
and Trade, Information and
Communication
Technology
and a number of Parliament
Members were participating in
the conference.
Iran’s IMI 100 is held by
Industrial Management Institute
of Iran and is the only ranking
in the country, comparable with
the international ranking of
Fortune 500 introducing 500 top
companies in the world.
IMI 100 evaluates governmental
and private companies and
organizations based on 23
financial parameters while at the
same time companies from the
same sector as carmakers, banks
or food industries get a chance to
compete considering the criteria
related to that sector.
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IKCO Vision
Apr 2012
Leading Manufacturer among Iranian Companies
Iran Khodro Industrial Group
was recognized as Iran’s leading
manufacturer and received the
special statuette and trophy in
the 9th «National Production –
National Honor» ceremony.
On the sidelines of the ceremony,
Javad Najmeddin, IKCO CEO
emphasized the necessity of
promoting national production
and domestic industry and said,
«Iran Khodro Industrial Group
has always intended to improve
national brand and domestic
production.
The head of Standards Research
Institute, the head of Industries
and Mines Commission of
the Parliament, a number of
Parliament members, government
officials and active industry
members of private sector were
participating in the ceremony.
Babaei Appointed as
IKCO Deputy CEO
Abdollah Babaei, director of
IKCO Communication and
International
Affairs
was
appointed by Javad Najmeddin,
IKCO CEO as the company’s
Sales and Marketing Deputy
CEO.
During
the
introduction
ceremony of IKCO deputy CEO
in marketing and sales, Mir Javad
Soleimani, Vice-president in
quality and product development
referred to Babaei’s experience
and expertise and expressed hope
that he would implement the new
management methods to increase
IKCO’s share in domestic market.
«Last year IKCO was the best
Iranian company in sale services,»
Soleimani said an added, «we
hope growth and dynamism in
sales and marketing would lead
the company to repeat the same
success in sales as well.»
Following Soleimani, Abdollah
Babaei in a brief speech said,
«I hope the cooperation of all
sectors of IKCO would help me
to handle sales and marketing
activities in the best possible
way and in accordance with the
company’s top management
objectives.»
Holding EMBA (Executive
Master
of
Business
Administration) degree, Babaei
has over 12 years of experience
in sales and after-sales service,
marketing and communications
management in Iran’s auto
industry.
Prior to this, Babaei has been
the CEO and Board Member of
Pars Khodro After-sales Service
Company, Pars Khodro Sales and
Marketing Director, Pars Khodro
Vice Deputy CEO in Sales and
Marketing and Vice Chairman of
OPCO (Iran-Khodro Customized
Automotive
Production
Company). He has been in charge
of IKCO communication and
international affairs department
since 2009.
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IKCO Vision
Apr 2012
Event
Iran’s Exclusive Exhibition in
Turkmenistan
Targeting international markets, IKCO
participated in Iran’s exclusive exhibition in
Turkmenistan, which was held in the capital
city of Ashkhabad, February 21-23.
Turkmen Vice-president of Commerce,
Minister of Transportation as well as
the ambassadors of Iran, Japan, South
Korea, Pakistan, Kazakhstan, Kyrgyzstan,
Uzbekistan and Tajikistan to Ashkhabad and
also Iran’s Deputy Minister of Industry, Mine
and Trade took part in the opening ceremony,
where the President’s message was cited. The
message approach was to expand economical
transaction between Iran and Turkmenistan.
On behalf of Iran Khodro Industrial Group,
IKCO Ashkhabad Co. made an impressive
presence in the exhibition to show off Iran’s
industrial capabilities.
IKCO’s 300m2 pavilion was located at the
center of the exhibition. IKCO demonstrated
Soren ELX, Samand LX, and Peugeots 206,
207i, Pars and 405. In the meantime, fifty
Iranian companies showcased their products
and services at the exhibition.
Due to a common geographical border
and cultural, historical and religious
commonalities, Turkmenistan is considered as
one of IKCO’s most important target markets
and consistent presence in such exhibitions
can stabilize the position of the company in
this market.
Iran’s exclusive exhibition in Turkmenistan is
an annual exhibition. Due to the proximity of
Iran and Turkmenistan, Turkmen businessmen
and companies warmly welcomed the
exhibition, which will led to their better
acquaintance with IKCO and its products.
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IKCO Vision
Apr 2012
Production
New Engines on Samand
Powerful and fuel efficient XUM engines are going to replace
XU7 ones to promote IKCO cars to Euro IV standards.
Mir Javad Soleimani, IKCO vice-president in quality and
product development in this regard said, «Currently XU7
is mounted on Samand and Peugeot 405 sedans, however
IKCO aims to promote its cars emission standard to Euro IV
by designing and developing XUM engines.
The company’s daily production of Samand and Peugeot
405 is more than 1600 units, some of which is going to be
outfitted with XUM engines and the rest will enjoy EF7 and
TU5 engines under the hood.
XUM is a 1900cc engine that comes in two types of gasoline
and bi-fuel types and meets Euro IV standard requirements.
Despite the boosted capacity, the engine has been optimized
and its intake is the same as XU7 and close to 8.7l/100km.
The related performance and durability tests have been
recently accomplished on the engine and it is going to
function on IKCO cars for a two-month test period. XUM
will be mass-produced by late June 2012.
Micro-hybrid Samand in the Market
IKCO kicked off marketing
Iran’s first micro-hybrid car.
Nima Mosleh, IKCO deputy
CEO in NPD center (New
Products’ Development) in
this regard said, «Hybrid
development is a part of IKCO’s
approach
toward
modern
technology to reduce fossil fuel
consumption.»
Hybrid car production is a part
of IKCO’s strategy to confront
the price rise of energy carriers
following the Rationalization of
Subsidies Plan in Iran. IKCO
had previously heightened its
CNG vehicles in this regard.
Last year, 50 micro-hybrid
Samand sedans, all of which
passed different types of tests
successfully were produced.
«Start-stop system is the main
specification of micro-hybrid
cars,» Mosleh said and then
referred to the battery, ignition
system, instrument panel and
the main harness as some other
modified parts and components in
micro-hybrid cars, emphasizing
the installation of these parts on
XU7 engine which will be used
on EF7 engines later.»
Mosleh reiterated that micro-
hybrid
Samand
shuts
down at speeds lower than
five kilometers per hour
automatically. This is most
advantageous for vehicles
which
spend
significant
amounts of time waiting at
traffic lights or frequently come
to a stop in traffic jams.
Two sensors, one on the gearbox
and the other on the booster,
control stop-start process when
stopping and stepping on the
clutch to restart.
The CEO finally underscored
that IKCO has fulfilled all the
related programs and activities
and the company will mass
produce this car in near future,
while producing taxis that enjoy
this system will be focused on.
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IKCO Vision
Apr 2012
Production
Diesel Samand to be
Produced This Year
The New Product Development center of Iran
Khodro is modifying IKCO diesel engine for
Samand. As soon as passing the required tests,
Iran’s first diesel car will enter into pre-production
phase this year.
Javad Najmeddin, IKCO CEO in this regard
said, «The main activities regarding diesel
engine project are being accomplished in IKCO
Powertrain Company and qualified auto part and
component producers have been singled out.»
IKCO diesel engine meets Euro V standard
requirements. This 1500cc engine produces 90
Kw of power. Its torque reaches 256 Nm and it
sips only 5.2 liters of fuel per 100 Km.
Due to the importance of providing proper
fuel, Euro IV and V standard-approved fuel
will be accordingly provided by Iran’s ministry
of petroleum next year while the Ministry has
participated in the design and development
process of this engine.
IKCO intends to mass produce diesel passenger
cars in less than two years. The company’s diesel
engine would be suitable for segment D cars like
Samand, Soren and Dena.
Extensive changes have been made to Samand
for the calibration of diesel engine. All parts
and components will be replaced in engine and
powertrain system, while IKCO powertrain
company is to design a new transmission system
to line up with the diesel engine.
So far, 23 sets of this diesel engine have been
produced, three of which have been mounted
on IKCO cars to pass required tests. The engine
meets euro V standard requirements.
Hybrid car, gearbox and direct injection are
the other three projects IPCO is working on.
The related studies considering these projects
have already started and the company will soon
embark on the design and development of hybrid
powertrain.
The intellectual property of EF7 engine belongs
to IKCO. It comes in CNG based, gasoline,
turbocharged and diesel types, while the first two
have already been mass produced.
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IKCO Vision
Apr 2012
IKCO Fars to Produce
15000 Sets of Pars
IKCO Fars (IKCO production plant in Fars
Province) is going to produce 15 thousand
Peugeot Pars sedans.
Mohammad Javad Habibi, IKCO Fars CEO said,
the company produces one car per hour and this
would exceed to five units this year. Since the
beginning of the mass production, IKCO Fars has
produced 250 Peugeot Pars sedans.
Currently about 100 employees work in the
company, while the increase of production would
create 150 job opportunity in every working shift.
IKCO Fars is IKCO’s fifth local production site,
the total investment for which rose to almost
60,000,000 dollars. Production capacity of IKCO
Fars exceeds 30 thousand cars per year. All
types of Peugeot 405 sedans are currently mass
produced in IKCO Fars.
Supporting private sector investors on auto
part and component production is also on the
company’s agenda, while one of the main goals
of Iran Khodro Fars is to export cars to Persian
Gulf region countries.
In line with the decentralization policy of the
government (pushing the industries out of the
capital), IKCO has already started to establish
production sites throughout the country.
IKKCO (Iran Khodro Khorassan) was IKCO’s
first out of the capital production site, established
in Khorassan province (North East of Iran) in
2004. IKKCO production capacity is 150,000
cars a year. Following that IKCO established
Iran Khodro Tabriz in 2007 and Iran Khodro
Mazandaran in 2010. The production capacities
of these two sites mount to 100 and 15 thousand
cars per annum respectively.
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IKCO Vision
Apr 2012
Production
IKCO Made 773,000
Cars Last Year
IKCO produced about 773,000 sets of
passenger and commercial vehicles in the last
Iranian year, which equals to the period from
March 20, 2011 to March 20, 2012.
Referring to IKCO production performance,
Hussein Najari, Deputy CEO in total
production system stated, different types of
Peugeot 405 which mounts to over 178,500
sets made the majority of the company›s
products in this year.
The deputy then elaborated on the quantity
of cars produced in this period in details and
said, «Since the beginning of the year, IKCO
has produced about 178,500 sets of Peugeot
206 and 207i in different types, 141,000 sets
of Samand sedan, over 113,000 Bardo pickups
and 91,000 sets of Peugeot Pars.»
Najari also added, 20,000 sets of Roa, 32,000
sets of Tondar 90, 4500 sets of Suzuki Grand
Vitara SUV and 52 sets of Runna were also
produced.
In the meantime, the total number of
commercial vehicles mounted to more than
12,000 sets.
TAM Iran Khodro Received
Consumers’ Rights
Certificate
In 11th Consumers› Rights Certificate
ceremony, TAM Iran Khodro received
Consumers› Rights Certificate for the first
time.
Every year, Consumers and Producers
Protection Organization which is affiliated
to the Ministry of Industry, Mine and Trade
surveys the activities of the companies
applying the certificate in four main areas
of price and quality of products, customers›
satisfaction and after-sales service.
Iran Central Bank, Presidential Strategic
Planning and Monitoring Deputy, Ministry
of Industry, Mine and Trade, Institute of
Standards & Industrial Research of Iran,
Ministry of Economic Affairs and Finance
and National Consumer Rights Protection
Association are the sources that are
authorized to improve the competence of
qualified companies.
Evaluation process takes place in two stages
of submitting documents and technical
evaluation by the experts of Consumers and
Producers Protection Organization.
The main criteria in the evaluation are
price and quality of products, customers›
satisfaction and after-sales service and TAM
Iran Khodro has performed successfully in
these areas.
The ceremony takes place in February 28
(Consumers› Right Protection day in Iran)
every year and at the presence of the county’s
high ranking officials.
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IKCO Vision
Apr 2012
Subsidiary
Iran’s Largest Industrial Automation
Project by TAM Iran Khodro
TAM Iran Khodro ran Iran’s
largest project in the renovation of
industrial automation in National
Iranian Copper Industries Co.
(NICICO). The project recently
came to operation at the presence
of the Iranian President Mahmoud
Ahmadinejad.
Hamid Moradi, TAM CEO in this
regard said, «Production process
in NICICO is controlled by DCS
system, which provides integrated
management into all the stages of
the process equally and detects
errors in each point of the process.
The project required 312 thousand
man-hour of engineering and
was completed in three years.
The steady trend of production,
uninterrupted
supply
and
installation due to domestic
engineering knowledge could be
referred to as the turning point
in this project. In the meantime,
the knowledge and experience
gained in the automation of
automotive industry and similar
activities was a big help in this
project.
At the moment, TAM Iran Khodro
is able to manage big MMC and
DCS projects in oil, gas and
petro-chemistry industries as
well as power plants and other
industrial units.
According to TAM CEO this
project has brought about 4m
euros of savings. Some of
the other achievements of the
project could be referred to as
decreasing the number of stops
and increasing the efficiency and
productivity. It has also facilitated
the repair and maintenance
activities and created production
infrastructures.
Part of the activities done in these
projects are: establishing and
updating 18 local and one central
control unit, 2835 new MMC
instruments and 76 operation
stations.
NICICO is located in Kerman, a
province in the south-east of Iran.
It is one of the world’s largest
mining and industrial units.
TAM Iran Khodro is one of
IKCO subsidiaries that provide
equipment for the carmaker’s
robotic production lines.
14
IKCO Vision
Apr 2012
Global Sales
Runna and Dena
Main Axis of IKCO Export
«IKCO is to present a new product
portfolio», Javad Najmeddin
IKCO CEO said and added:
«IKCO’s main concern is to
export cars of highest technology
to international markets; Runna
and Dena are good samples of
such cars.»
Every single company wishing
to enter into international market
has to update its products and
strive to achieve the highest level
of the quality.
IKCO policy is to renew its export
products portfolio. Since selling
cars in international markets is
much more profitable for IKCO,
the company intends to speed up
the process.
The main objective to design and
produce Runna and Dena was to
present new IKCO cars that were
competitive in both domestic
and international markets and
could be produced with least
investment.
Second IKCO brand car,
Runna, will hit the domestic
and international markets in late
April. IKCO aims to produce 50
thousand Runna sedans in 2012.
This amount could chalk up to
200 thousand units a year.
Dena, a sedan that belongs to D
segment, is to be produced on
Samand platform in two models
of LX and ELX, replacing
Samand gradually. IKCO intends
to export 10 thousand Dena
sedans to the Middle Eastern
countries, Russia, Turkey, Africa
and South America.
15
IKCO Vision
Apr 2012
Int’l Sales Reached
200,000 Plus Cars
Iran Khodro Industrial group have exported over
200,000 cars up to the end of 2011.
Javad Najmeddin IKCO CEO in this regard said,
«IKCO cars - among other company’s products play a key role in its international sale.»
In the first half of 2000s, only 17 percent of IKCO
international sale counted for the IKCO car,
Samand, while this amount ran up to 44 percent
by 2010.
Afterward, the company put all its efforts to
strengthen and develop its own brand, so that in
2011, it made up 85 percent of IKCO international
sales. The company aims to allocate 90 percent of
its export to Samand this year.
IKCO exported 26,846 cars to Islamic countries
in 2009. The figure chalked up by 31 percent and
reached 35,242 in 2010, while 80 percent of the
export in 2011 was into Muslim countries.
Najmeddin pointed out that IKCO Runna and
IKCO Dena will bring about a promising future
to the company’s international sales. IKCO cars
are currently exported to 30 countries all over
the world. Besides, IKCO runs five production
plants and export bases around the Globe. Russia,
Kazakhstan, Belarus, Latin America and Africa are
the main target markets for IKCO cars.
IKCO Exports 15 Thousand Cars to CIS
IKCO aims to export 15 thousand passenger cars
to Russia, Kazakhstan, Turkmenistan and Belarus
this year.
Javad Najmeddin, IKCO CEO announced that two
thousands of these cars would be produced in IKCO
production plant in Belarus.
Expansion
of
international
markets
is one of IKCO’s main
objectives for the next
year.
The market studies
indicate that IKCO’s
coming-soon
new
products
would
be
warmly welcomed in
target markets. This issue
has motivated IKCO to
think seriously about
exporting its new cars.
Currently seven percent
of IKCO cars are
dispatched to international markets. The company
intends to increase the figure to 12 percent in the
next year and 20 percent afterwards.
In order to expand its export to CIS, Africa and Latin
America, IKCO has recently made agreements
with the related countries. There is another letter
of understanding that
facilitates
investment
in CIS countries and
provides tariff facilities
in the customs union of
these countries.
IKCO, the products
of which are currently
exported to more than
30 countries around the
Globe, is the largest car
manufacturing company
in the Middle East.
16
IKCO Vision
Apr 2012
In the
Press TV
Iranian automaker IKCO named top
industrial company
Leading Iranian automaker, Iran Khodro Company (IKCO) has
been named the country’s top company for its highest level of
sales, job creation and profitability.
IKCO was announced as the top Iranian company during the
14th conference of Iran’s Top 100 Companies organized by
Industrial Management Institute (IMI).
Iran’s IMI 100 is the only center in the country which evaluates
governmental and private companies based on 23 financial
parameters.
IKCO was recently named the most prosperous Iranian industrial
company with more than USD 30 billion in assets.
Founded in 1962, IKCO is currently regarded as the biggest automaker in the Middle East, which
broke its monthly production record by producing 75,871 cars in November, 2011.
The Iranian company won an award from Tehran’s Third International Nanotechnology Festival as
the leading company in nano-related auto industry.
Just auto
Notwithstanding recent sanctions announcements
by supplier PSA Peugeot Citroen, Iranian automaker
IRAN: IKCO to introduce IKCO said it would introduce XUM engines in place
Euro IV-compliant XUM of XU7 engines in its Samand and Peugeot 405 sedans
to make them complaint with Euro IV emissions rules.
engines
Javad Soleimani, IKCO vice-president of quality and
product development, said:»Currently XU7 is fitted
in Samand and Peugeot 405 sedans, however IKCO
aims to improve its cars› emissions standard to Euro
IV by designing and developing XUM engines.»
The XUM engines will be offered on some Samand
and Peugeot 405 models, others others will have TU5
and EF7 engines.
The XUM is a 1,900cc engine that is available in
petrol and bi-fuel versions and meets Euro IV. Despite
its boosted capacity, the optimised engine has the
same consumption as the XU7 engine - close to 8.7
litres/100km.
Performance and durability tests have been recently
completed for the engine. It will be mass-produced
by late June 2012.
www.ikcopress.co
17
IKCO Vision
Apr 2012
Islamic Invitation Turkey
IKCO to present new hightech cars in international
markets
The Chief Executive Officer of Iran Khodro
Co. (IKCO) says the company is planning to
present a new product portfolio to achieve the
highest level of quality.
«IKCO’s main concern is to export cars of
highest technology to international markets;
Runna and Dena are good samples of such
cars,» said Javad Najmeddin on Sunday.
According to an IKCO press release, the
company’s policy is to renew its export
products portfolio and to speed up the process
of selling cars in international markets.
Iran’s leading automaker main objective for
designing and producing Runna and Dena
was to present new IKCO cars that were competitive in both domestic and international
markets and could be produced with least investment.
IKCO brand car, Runna, will hit the domestic and international markets in late April. IKCO
aims to produce 50 thousand Runna sedans in 2012. This amount could chalk up to 200
thousand units a year.
Dena is also set to be produced on Samand platform in two models of LX and ELX, replacing
Samand gradually. IKCO intends to export 10 thousand Dena sedans to the Middle Eastern
countries, Russia, Turkey, Africa and South America.
In its five-year future growth prospective, the company envisions an annual manufacturing
capacity of three million units, with exports of a million units per year.
om Iran khodro Industrial Group News Website
18
IKCO Vision
Apr 2012
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IKCO Vision
Apr 2012
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IKCO Vision
Apr 2012