2011 - Platteville - Platteville Main Street Program

Insert Front Cover
Annual Report
2010-2011
ANNUAL MEETING CELEBRATION
THURSDAY, AUGUST 18, 2011
CITY PARK
2
I am pleased to present the 2010-2011 Platteville Main Street® Annual Report, which celebrates the
accomplishments of the Platteville Main Street® Program over the past year. Our program marks 12 eventful
years of working to help our downtown thrive.
Perhaps the most exciting thing that happened this past year was the Downtown Redevelopment Plan, contracted
by the city and done by MSA. This study made some exciting growth projections and highlighted some impressive
statistics. This year, we were recertified by both the State and National Main Street® organizations. This dual
accreditation is uncommon in cities of our size.
Platteville has escaped some of the economic difficulties experienced in other cities and states. Other communities
have been greatly impacted by the recession and loss of jobs. Much of the stability that we have had in Platteville
can be attributed to the stability of the University. I am grateful for this stability, and for the partnership between
the city and the University working together to make our community a better place.
Several businesses were opened, expanded or changed hands and remain part of our community. Thank you to the
Economic Restructuring committee for their work mentoring existing businesses and helping entrepreneurs
achieve their dreams. Examples are Applied Micro, Soups, Salads & More, MaCandis Boutique, Crazy Cash
Consignment, Home & Cabin Décor and Allegiant Oil.
Events held downtown included Music in the Park, Dairy Days, Sweet Treats on Main,
WalkDown Main and others for a full calendar of events to help us develop a sense of
community. These events also gave me an opportunity to wear other heads (Goofy,
Winnie…) and see our community through their eyes.
An example of our community building efforts is the Food Pantry/ Farmers Market
Nutrition Program which has been an unqualified success. This program allowed Food
Pantry participants to get fresh produce at the Farmers Market. Thanks to the members of
the Episcopal Church donating the proceeds of their book sales, Taco John’s fundraisers
and a grant by the Dubuque Racing Association, which were all matched through an
anonymous out-of-town donor by the Southern Wisconsin Community Fund. This
program was successful without any state or federal money – a total local project from the food grown to the
consumer. This was the sixth year for the Senior Center Nutrition Program, and for the last two years we have
added the Platteville Food Pantry. Thanks to all of our local supporters of these two programs.
Our Women on Main program has given Platteville women the opportunity to meet on the first Wednesday of
every month from 4:30 to 6:30 and network. We have met at a variety of businesses and made new friends and
business contacts.
The City of Platteville has been an invaluable partner in our projects to broaden the economic base of our city. I do
not always agree with the individual votes or thoughts of the council, but respect their work and appreciate their
dedication to the Platteville Community. With cuts in State and Federal support, it is difficult to maintain services
and with that our quality of life without raising taxes. Thanks go to the council, the city manager, other city officials
and city employees.
I would like to thank all those who financially supported the downtown, Jack (our outstanding manager), all the
volunteers and all the people who shop and live downtown and make it the vibrant heart of our community.
Sincerely,
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Fulfilling the Mission
The Mission Statement of the Platteville Main Street® Program is as follows:
“To enhance community identity, heritage and pride through the revitalization, restoration and
business development of downtown.”
From my business experience, I know many companies and organizations are always tinkering with or
rewriting their Mission Statements to better suit current situations. As I thought about this past year, my
first in the Director position, and reviewed our Statement, I feel confident it is right on. The Board,
Committees, and our Volunteers have worked very hard this past year to give real life and meaning to the
words defining our Mission.
One huge success this past year was all the work, and financial support applied to the 2010 Downtown
Revitalization Plan that the City Council accepted in January. The most important part of the Plan was
Chapter 5, the Call to Action Section, with assigned accountability and a timeline for the City to follow.
Main Street® and its committees have specific tasks to work on, and partners i.e. the City, UW-Platteville,
Redevelopment Authority, and Chamber of Commerce to help us. A great deal of work has been done this
past year and many exciting opportunities are taking shape for this year.
Our promotions on Main Street were very successful, and a lot of fun, with hundreds of children and
adults enjoying the “Experience” on Main. From the historic step back in time at the WalkDown Main to
the “Tree” Lighting and arrival of Santa in City Park, it was a great year. More is to come in 2011/2012,
so stay tuned and join us on Main.
Support of our local businesses is critical to the vitality of Platteville. You will notice that we have only 34 empty store fronts on Main and in McGregor Plaza. That means we have 80+ viable businesses and
services that make up our Main Street® District in Platteville. We are truly fortunate in these difficult
economic times, so let’s continue to “Buy Local” as we plan our shopping for this year.
Yet one more success story this year was the funding of our Senior Nutrition Program and Food Pantry
Voucher Program to buy fresh produce at the Farmer’s Market. Because of the various local funding
efforts plus a grant from the Dubuque Racing Association and matching funds through the Community
Foundation of Southern Wisconsin, we were able to help hundreds of seniors and clients of the Food
Pantry to secure healthy fresh produce.
We are an organization of local businesses and volunteers helping at a grass roots level our neighbors in
our community. Main Street® and the Main Street® Mission, are on the right track in Platteville. Let’s
keep moving forward and having fun together as we go.
Jack Luedtke, Executive Director
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The Platteville Main Street® Program seeks to enhance community identity, heritage and pride
through the revitalization, restoration, and business development of downtown.
# The Platteville Main Street® Program is managed by an elected Board of Directors and
administered by an Executive Director, hired by the Board of Directors.
# The Board of Directors meets the 4th Wednesday of each month, at 5:15 pm in the Council
Chambers of City Hall.
# The Platteville Main Street® office is located at 20 South Fourth Street.
# Information is available on-line at www.plattevillemainstreet.com
# Phone: 608.348.4505
E-Mail: pvmainst@yahoo.com
2010-2011 Board of Directors
Officers
Cindy Tang, President
Dave Zmina, Vice President
Mary Huck, Secretary
Alice Rekstad, Treasurer
2012
2012
2014
2013
Board Members
Wendy Brooke
Holly Clendenen
Stacie Diesing
Mark Ihm
Nancy Kies
Gary Olson
Bob Stauffacher
Term Expires
2013
2012
2013
2012
2013
2014
2014
Eileen Nickels, Common Council Representative
Jack Luedtke, Executive Director
2011-2012 Board of Directors
Officers
Cindy Tang, President
Dave Zmina, Vice President
Mary Huck, Secretary
Alice Rekstad, Treasurer
Wendy Brooke, Pres. Elect
2012
2012
2014
2013
2014
Board Members
Mark Ihm
Holly Clendenen
Stacie Diesing
Gary Olson
Bob Stauffacher
Eileen Nickels, Common Council Representative
Jack Luedtke, Executive Director
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Term Expires
2012
2012
2013
2014
2014
2010 – 2011 DONORS & VOLUNTEERS
Businesses
A&M Bridal
Alliant Energy
American Bank
Applied Micro
Bad Cat Tattoo
Badger Bar
Badger Brothers Coffee
Bargain Nook IV
Bell Real Estate
Ben Franklin Crafts
Bullseye Sporting Goods
Cable Car Travel Agency
Change of Seasons
Chicago’s Best
Cleveland Insurance
Community Foundation SW WI
Cost Cutters
Country Inn & Suites
Crazy Cash Consignment
Cuttin’ Up
Dairy Queen
Downtown Designs
Driftless Market
Dubuque Racing Association
Eastman Cartwright, Inc.
Eclipz Salon
Empire Tattoo
Eric Cleveland Insurance
Erschen’s Florist
Esterline (Avista)
Fidelity Charitable Gift Fund
Gangsters Steakhouse
Garvey Auto Service
H & R Block
Harmony House Reflexology
Hartig Drug
Heartland Credit Union
Heiser Hardware
Helker Jewelers
Home & Cabin Décor
Honkamp Krueger & Co.
Ihm Builders
Jameson Museum Association
Jenor Towers
JLJ Partnership
Karrman Law Offices
Kohn’s Auto Body
Livingston State Bank
Los Amigos
MaCandis Boutique
Mad Jack’s BBQ
Milio’s Subs
Millenium/Avalon Theatres
Momentum Bikes & Boards
Morrissey Printing
Mound City Bank
Netux Solutions
Office Supply Co.
Old Fashioned Pleasures
Optimist Club
Orion House
Pioneer Ford
Platteville Chamber
Platteville Cleaners
Platteville Dental LLC
Platteville Farmer’s Market
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Platteville Fire Department
Platteville Food Pantry
Platteville Journal
Platteville ManorCare
Platteville Police Department
Platteville Senior Center
Platteville Thrift Shop
Platteville, City of
Pville Comm. Service Officers
Queen B Radio
Radio Shack
Rountree Gallery
Schneller Properties
Shopping News
Southwest Regional Planning
Steve’s Pizza Palace
Subway
Taco Johns
Take II Restaurant
Tri-County Title Services LLC
Trinity Episcopal Church
UW-Platteville
Walgreens
Wal-Mart
WineDown on Main
WSUP FM
2010 – 2011 DONORS & VOLUNTEERS
Individuals
Aaron Glick
Adam Charles
Al Otto
Alice & Joan Rekstad
Alin Faust
Anonymous Donors
April Fuhr
Arlene Siss
Barb & Hap Daus
Barb Stockhousen
Becky Franzen
Betty Loeffelholz
Beverly Johansen
Bob Stauffacher
Bonnie Ewton
Bonnie Simmons
Carol Burton
Carol Hood
Carol Ward
Carolyn Mahoney
Cheryl & Scott MacDowell
Cindy Robles
Cindy Tang & Joe Grant
Cody Harris
Darin & Stephanie Shireman
Dave Zmina
Dean Simmons
Deb Haile
Dick Olthafer
Doug Martin
Doug Stephens
Eileen Nickels
Elizabeth Duewer
Faye Millage
Gaile Schwickrath
Gary Olson
George Krueger
Heidi Dyas-McBeth
Helen Kearns
Holly Clendenen
J.D. Milburn
Jack & MaryKay Luedtke
James & Kay Landis
Janet Riley
Jennifer Haile & John Boge
Jeremy Patnaude
Jerry Schleim
Joe & Rita Udelhoven
Joe Carroll
Joe Lawniczak
Johanna & Shaun Stecklein
John Gebhard
John Meisel
John Stoltzfus
Joseph Schoettler
Julie Klein
Justin & Kristen Riley
Ken Hood
Ken Killian
Kiley Harris
Larry & Shirley Bowden
Lauren Moyer
Lynn Dew
Mark & Julie Ihm
Mary Holcomb
Mary Huck
Mary Imhoff
Matt Littel
Nancy Kies
Naomi Sensenig
Naomi Wells
Pamela Cordts
Paul & JoAnne Reese
Paula Hooks
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Peggy Compton
Ralph Kluseman
Rand Atkinson
Richard & Linda Enloe
Robert & Cindy VanNatta
Robert & Teresa Straka
Robin Timm
Ron & Karen Boldt
Ron Breuer
Samuel & Annie Allyger
Samuel MacDowell
Sara, Shea & Cooper Allen
Stacie Diesing
Stephanie Saager-Bourett
Steve Kleefisch
Steve Lyman
Steve Swift
Sue Lindholm
Suzanne Buchert
Thomas & Deborah Osting
Tom & Karen Heiser
Tom Kratochwill
Tom Nall
Tom Sherry
Tom Sigwarth
Tom Skala
Tony Demmer
Troy Pittz
Tud Bowden
Valerie Haefner
Walter Stewart
Walter Wisnewski
Wayne Jones
Wendy Brooke
The Wisconsin Main Street program is an economic
development effort targeting Wisconsin’s historic
commercial districts. Main Street staff provides technical
support and training to Wisconsin communities that have
expressed a grassroots commitment to revitalizing their
traditional business districts using a comprehensive
strategy based on historic preservation.
Established in 1987 to encourage and support the revitalization of downtowns in Wisconsin, the Department
of Commerce (Commerce) selects communities to join
the program through a competitive process. These
communities receive technical support and training
needed to restore their Main Streets to centers of
community activity and commerce.
The results have been impressive. Wisconsin Main Street
programs have generated new businesses and new jobs
for their respective downtowns; façade improvements
and building rehabilitation projects have upgraded the
image of Wisconsin downtowns; and promotional
activities have encouraged community cohesion.
The National Trust for Historic Preservation established the
National Main Street Center (NMSC) in 1980 to assist
nationwide downtown revitalization efforts. The Wisconsin
Main Street program is based on the Trust’s philosophy,
which advocates restoration of the historic character of
downtowns while pursuing traditional development strategies such as marketing, business recruitment and retention,
real estate development, market analysis and public improvements.
There are no "quick fixes" for declining downtowns.
Success is realized through the comprehensive and incremental approach of the Main Street program. The four elements that combine to create this well-balanced program
are:
1. Organization
It is essential to build a Main Street framework that is
well represented by civic groups, merchants, bankers,
citizens, public officials and chambers of commerce.
Everyone must work together to renew downtowns. A
strong organization provides the stability to build and
maintain a long-term effort.
The success rate of the four-point approach is greatly
enhanced when combined with the NMSC’s eight
principles:
1.
2.
3.
4.
5.
6.
7.
8.
2. Promotion
Promotions create excitement downtown. Street festivals, parades, retail events and image development
campaigns are some of the ways Main Street
encourages consumer traffic in the downtown.
Promotion involves marketing an enticing image to
shoppers, investors and visitors.
Comprehensive Four-Point Approach
Incremental Process
Quality
Public and Private Partnership
Changing Attitudes
Focus on Existing Assets
Self Help Program
Action Oriented
3. Design
This element works on enhancing the physical vitality
of the business district and the potential to attract and
keep customers, tenants and investors. Rehabilitated
buildings, attractive storefronts, properly designed
signage, clean and functional streets and sidewalks all
help to create an environment where people want to
shop and visit.
4. Economic Restructuring
Analyzing current market forces to develop long-term
solutions is the primary focus of this element. Improving the competitiveness of Main Street’s traditional
merchants, creatively converting vacant space to new
uses, and recruiting new complementary businesses are
examples of economic restructuring activities.
Information is from Page 2 of the Wisconsin Main Street 2009-2010 Annual Report
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ECONOMIC RESTRUCTURING COMMITTEE
YEAR IN REVIEW
The Economic Restructuring Committee looks at the current economic condition of Main
Street® and identifies new market opportunities for traditional commercial districts.
This year, the committee will again partner with local realtors to host open houses of Main
Street® buildings available for rent or for sale. Previous open houses have resulted in
more contacts for the property owners and with prospective tenants and buyers.
After our successful “road trip” to Whitewater last year to visit with the Main Street®
Program Director, we are planning a trip this year to Prairie du Chien. Touring the City’s
Main Street® and visiting with the business owners and Director will provide a good
exchange of information and ideas.
The committee members participated in the downtown revitalization study, which is a
partnership of the City and Main Street®. This report is a “living” document and the
committee will continue to work with the City, business owners, and others to bring new
ideas forward. Finding new economic uses for traditional Main Street buildings is an ER
committee goal.
Mentoring businesses is another responsibility of this committee. This year, we have
increased our visits and received valuable feedback from the businesses. Questions asked,
or requests made, are relayed to the local Main Street® office for action. Alliant Energy
briefed our committee on energy related grants for businesses. The State Main Street®
Program is a valuable resource for merchants and City programs are available also. Our
goal is to help business and building owners access this information.
The members of the Economic Restructuring Committee are excited about working with
existing as well as new businesses, promoting the development of unused building space
and partnering with the city and the university to promote our beautiful Main Street®.
Respectfully Submitted,
Eileen Nickels
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ECONOMIC RESTRUCTURING COMMITTEE ROSTER
tenickels@centurytel.net
Eileen Nickels (Chair)
Amy Seeboth
seebotha@uwplatt.edu
Barb Daus
daus@uwplatt.edu
Bob Stauffacher
rstauffacher@americanbankwi.com
Cindy Tang
ctang93881@aol.com
Doug Martin
dmartin@livingstonbank.com
Jack Luedtke (Director)
pvmainst@yahoo.com
Kathy Neumeister
neumeisterk@uwplatt.edu
Mark Ihm
ihmbuilders@centurytel.net
Scott MacDowell
semacdow@yahoo.com
Steve Swift
steve@swdesign.com
Tom Sherry
tsherry@anchorbank.com
Troy Pittz
troypittz@alliantenergy.net
Wendy Brooke
brookew@uwplatt.edu
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DESIGN COMMITTEE REVIEW
The highlight of the Design Committee was the WALK DOWN MAIN traveling dinner. This year was
special because we celebrated the 150th anniversary of the start of the Civil War. The primary focus of
the WALK is to draw people into historic buildings during Historic Preservation Month that they would
not get into on a routine bases. This year focused on three public buildings.
First, nearly 50 attendees started with appetizers’ provided by Main Street® volunteers, in the rock
building located on the corner of West Main Street and Virgin Avenue. There the Museum staff, Mary
Huck and Steve Kleefisch, gave a brief history of the pioneer rock structure. Originally built as a school,
the uses for education where redefined over the years. Now it is used for the Mining Museum on the first
floor and Rountree Gallery upstairs. This building has just gone through an upgrade of the paint, glazing
and roof coating which should keep it looking good for years to come.
From there the group walked to the 1904 High School, formerly Hamner Robbins School, now the
headquarters for the Mining Museum and Rollo Jamison Museum. Dinner was catered from Chicago’s
Best by Randy Grimes and his staff. The program was a rare treat with a General Grant impersonator,
who gave details of his visits to Platteville during his run up to the Republican nomination and election as
President of the United States.
The evening was brought to a close with dessert at the Platteville Fire House, where Ron Boldt and others
gave a presentation regarding some of the historic large fires in Platteville. Probably the largest fire was
the 11- structure fire in 1874 in the downtown which was the organizing event for the start of what
eventually became the Platteville Fire Department. There was such an urgency to get organized that the
by-laws were borrowed from Galena, which continues to this day to be the oldest fire department in
Illinois. Finally, the Platteville Main Street® Program was a recipient of a grant from the Platteville
Community Fund or ‘scholarships’ for any high school or college students interested in this history based
program. There were 14 young people in attendance.
The Design Committee continues to promote/interact with the Downtown Revitalization Plan.
Specifically, this year we were active in the preparation for the reconstruction of Second Street which is
at the heart of the dining and entertainment district in the historic downtown.
The Design Committee continues the mural program, Tud Bowden has upgraded paint on existing
murals, is adding a Nobel laureate to the ‘flatues’ on Oak Street and has a grant to add visual interest to
former windows bricked or boarded up in the downtown.
Respectfully Submitted,
Mark Ihm
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DESIGN COMMITTEE ROSTER
ihmbuilders@centurytel.net
ctang93881@aol.com
dkruser@wimci.com
gschwick@gmail.com
pvmainst@yahoo.com
kmccabe000@centurytel.net
maryh288@gmail.com
robin@driftlessmarket.com
musictogethersc@yahoo.com
cw@wundo.com
Mark Ihm (Chair)
Cindy Tang
Darby Shea-Kruser
Gaile Schwickrath
Jack Luedtke (Director)
Kerry McCabe
Mary Huck
Robin Timm
Sue Cramer
Tud Bowden
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ORGANIZATION & PROMOTIONS
COMMITTEE
YEAR IN REVIEW
The committee has worked on many exciting projects this year. 10 active and dedicated
volunteers brought events to life for the Main Street businesses and the Platteville community.
As September brought in cooler temperatures, the 2nd Annual Chili Cook-Off heated things
back up with 10 versions of chili to choose from in 3 categories. Platteville ManorCare won
with their Resident’s Choice Chili in the Commercial category. J. Steven Swift won with his
Jack’s Firehouse Chili in the Individual category. Joseph Schoettler wins for the Students
with his WSUP 91FM Chili. We are expecting this event to grow in size next year. Brought in
by our 2010 Volunteer of the Year, Faye Millage, the student radio station from UWPlatteville (WSUP 91FM) provided music for our listening pleasure, and we are excited to work
in conjunction with the University on an event.
In October, volunteers from around the community pitched in to help in the 2010 Sweet Treats
on Main, which amassed well over 650+ children and their families totaling over 1,000 for a
three hour event. Many celebrities came out to visit with children including Pooh, Tigger, Goofy,
Malificent, Violet the Clown, and Sparky the Firehouse Dog to name a few. The Platteville
Farmer’s Market donated pumpkins for our new addition to the event, Pumpkin Painting. It
provided over 75 children a chance to let their creative juices flow to sweeten their mind, instead
of their bellies, using paints, markers, and stickers.
The winter months are a busy time for everyone, including our local merchants. Still, many of
them participated in the 2nd year of our Reindeer Run Promotion. This event won the 2010
State Main Street® Award for Best Downtown Retail Event and was created to bring more
holiday shoppers to Main Street® during our Buy Local Campaign and keep funds local instead
of buying online or out of town. From the 175+ entries, 5 patrons were selected for various prizes
totaling over $400.
Springtime is an event in itself as the snow melts and flowers start to bloom, but the heat is on
to get the longest event of the year started. Expanded from 8 weeks in 2010 to 9 weeks this year,
the Music in the Park Series draws large crowds to City Park, and Take II Restaurant
donated the meat portion of incoming funds to go toward the Restoration Project for the
Auditorium. We also were able to get nightly financial sponsors for each of the nights to help
lower marketing costs. Kicking off the series, 200 students from UW-Platteville Band Camp
came by to enjoy a great performance by the City Band. In addition to City Band, we received
other great performances by Ralph Kluseman, The Wundo Band, Fever River String Band,
Swingtet, Fallen Roadies, The Legends, Okham’s Razor, and Mama’s Puddin’.
The community support is growing with every year for each event and they’re hungry for more.
It is our goal to bring fun to Main Street®, and at the same time, be able to help bring customers
into our Main Street businesses to keep them profitable. Buying local keeps the small business
community alive. The committee has been building on the events from the previous years to
keep things fresh and alive to create a memorable experience for years to come.
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ORGANIZATION/PROMOTION COMMITTEE ROSTER
Stacie Diesing (Chair)
Holly Clendenen (Secretary)
Alice Rekstad
Becky Ambrosy
Carol Ward
Cheryl MacDowell
Cindy Tang
Dave Zmina
Faye Millage
Gary Olson
Heidi Dyas-McBeth
Jack Luedtke (Director)
Jennifer Haile
Jeremy Patnaude
Johanna Stecklein
John Gebhard
Julie Klein
Mark Ihm
Melissa Gormley
Miranda Hinderman
Suzanne Buchert
Wendy Ihm
diesings@uwplatt.edu
clendenenh@uwplatt.edu
arekstad@gmail.com
becky.ambrosy@gmail.com
lifestylealternatives@mail.com
winedownonmain@gmail.com
ctang93881@aol.com
zguy@centurytel.net
badcattats@yahoo.com
olsonm@yousq.net
heidi@driftlessmarket.com
pvmainst@yahoo.com
jen_asst_ctang@yahoo.com
jeremy@plattevillemovies.com
johannastecklein@gmail.com
st15@hartigdrug.com
jklein@queenbradio.com
ihmbuilders@centurytel.net
megormley@gmail.com
kaystomp@yahoo.com
sbuchert@hotmail.com
ihmsgood4life@gmail.com
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2010 MAIN STREET® AWARDS
STATE WINNERS
&
NOMINEES
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Platteville Main Street® Program entered in 10 nominations to Wisconsin Main Street®. Of those 10, 3
were selected to be honored statewide.
STATE AWARD WINNERS
The 2010 Honorary Board of Directors is Wendy Brooke. Ms. Brooke is an
Assistant Professor of Business Administration at the UW-Platteville Campus. Her
extensive background in business and management serves the stakeholders on Main
Street® very well. She also serves on the board of our City’s Redevelopment
Authority which has provided tens of thousands of dollars in low or no interest loans
to businesses in our district. Ms. Brooke is a strong supporter of maintaining the
Historic character of our Main Street®, while at the same time fostering dynamic
economic development. One need not exclude the other. Engaging, knowledgeable,
and involved are words that describe Wendy Brooke. Thanks Wendy!!
The Platteville Main Street Program survives because of supporting volunteers.
Faye Millage is our 2010 Main Street Volunteer of the Year and member of
the Organization & Promotions Committee. Due to Faye’s “Get It Done” attitude
that rubs off on everyone around her, events on Platteville Main Street®
received a boost. Faye is a business owner on Main Street, who realizes the
importance of creating lifelong great experiences for everyone who comes
downtown. Today’s children on Main Street® at “Sweet Treats” are tomorrow’s
customers supporting “Buy Local” campaigns. Thanks Faye!!
This year’s 2010 Best Downtown Retail Event is the Reindeer Run Promotion. The Reindeer Run
Promotion was designed by the Organization & Promotion Committee to help bring in shoppers to the
Main Street® District during the holiday season to keep
holiday shopping local. The general
public was targeted by promoting on the Platteville Main
Street® Program’s Website and
Facebook as well as notices in the newspaper. The
committee made entry
slips for participating stores and entry boxes to make
the event as “hassle
free” as possible for stores at such a busy time of the
year. Customers that
purchase an item at the participating stores fill out
an entry slip and drops it
in the provided box for a chance to win prizes that
were donated to the Main
Street® Program. Each participating store
donated an item to add to the
collective grand prize gift basket. The event
was a success by seeing more foot
traffic on Main Street from December 4th to
18th with a total of 356 entries and
participating 175+customers during that time.
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STATE AWARD NOMINEES
The 2010 Best Interior Renovation Project Nominee, Crazy Cash Consignment,
decided the summer of 2009 to move across the street and remodel another building
they owned. The move made room for an entirely new store to join Main Street®
and caused the complete renovation of a building that had been vacant for over two
years at their new location. From a new store front entrance, approved by the City’s
Historic Preservation Committee, to new flooring, walls, and electrical service, the
owners reinvested over $35,000 in the renovation work. This project was a win-win
for Main Street®, because not only did we gain a beautiful new women’s clothing
store in the old location, but we kept a viable Main Street business in a totally renovated space across the
street. Both stores are traffic builders for the Main Street business community.
The 2010 Best New Downtown Business Nominee is MaCandis Boutique. MaCandis
Boutique has been an established business in Lancaster for over 50 years, and chose
Downtown Platteville to expand their operations creating more jobs for the
community. They are a women’s boutique featuring one-of-a-kind items
from edgy, fashion forward items to trendy traditional active wear. The
owners Sara Burks and Angie Gruetzmacher both started for MaCandis
Boutique while in high school and now co-own the business. The Platteville
store resulted in a complete renovation of an existing building and the relocation of
its tenant, Crazy Cash Consignment. The displaced store moved across the street and
remodeled a vacant building space to house its store. A win-win for Main Street®
Platteville.
Hartig Drug is our 2010 Best New Building Project Nominee. Hartig
Drug expanded their business by building a new building closer to Main
Street®. They went from a smaller boutique style pharmacy to a full
store expanding to include a full photo department, grocery and liquor
sections, and a drive through lane for picking up prescriptions. Positioning
their new location between the UW-Platteville and their competitor
Walgreens was the key to their decision to stay in the downtown area. The old store was a leased space
of about 4,200 sq. ft. The new building is company owned and is over twice the size. The project’s total
cost was $1.5 million, which indicates Hartig’s long-term faith in a viable Main Street® in Platteville.
The 2010 Best Public Private Partnership Nominee was the MSA Study
of the Downtown Revitalization Plan. This comprehensive study has been
accepted and adopted by the City Council as the roadmap for future
development in the Main Street® District. Coupled with the new Land Use
Plan being completed for the UW-Platteville campus that adjoins our
district, the study provides the City with specific action steps to move
Platteville forward. When you add in a new City Manager and a new
Chancellor at UW-Platteville, Platteville seems to have all the elements of a
“Perfect Storm” for redevelopment.
17
STATE AWARD NOMINEES CONTINUED…
This year’s 2010 Best Downtown
Special Event Nominee is Sweet Treats
on Main. Sweet Treats on
Main is designed and planned by the
Organization & Promotion
Committee to give children a safe
place to trick-or-treat and
decorate pumpkins for Halloween
while listening to spooky
sounds. Volunteers dressed up in
many character costumes
and handed out treats and
pumpkins, donated by the
Farmer’s Market, for the kids to
decorate in City Park.
Participating stores helped by
being a stopping place to
get treats for the young or adults.
Over 1100 children, parents
and friends visited Platteville Main
Street®. The Avalon Cinema
played a free movie in the morning
attended by over 80 kids and their
parents. Next year’s Sweet Treats on Main is
expected to get even bigger with expanded City Park activities.
Taco John’s of Platteville became our 2010 Best Creative Fundraiser
Nominee due to a promoted fundraiser effort with their customers to raise
money to aid the Platteville Farmer’s Market Nutrition Program. For every
$1.00 raised, an additional $0.50 is matched by the Platteville Community
Fund for vouchers that are handed out to deserving families from the Food
Pantry to be redeemed at the Platteville Farmer’s Market for fresh, locallygrown produce during the summer promoting healthy eating with fresh
ingredients. The “Nachos Navidad” Promotion raised $2,000 for the Farmer’s
Market Nutrition Program. The team at Taco John’s was trained to pass out the solicitation flyer, created
by Platteville Main Street® to each customer during November & December to raise the funds.
All the hard work and effort to update the Platteville Main Street® Website & Facebook prompted the
Board to nominate the project as the 2010 Best Downtown Image Campaign/Event. At the direction of
our Board, the Website at www.plattevillemainstreet.com was revamped to make browsing more userfriendly by making it a one-stop site. By providing the public with information on what is going on
downtown and making other store sites available at a click of a mouse, we are
providing a service to our Main Street businesses. Customers stop at the
Platteville Main Street® Website and Facebook to get up-to-date information
compiled from information from the businesses. We are also tracking various
parts of the sites to know where we should apply future resources. Linking
our businesses’ sites to the Platteville website is beneficial for any customers
who are looking for specific items and newcomers interested in finding their
way around downtown all while bringing more business to our Main Street
businesses. With social media sites becoming “the primary source” of
information in the 21st Century, it is imperative that we present a current,
user friendly, site to visit. The Facebook pages provide a way for Platteville Main Street® to
communicate directly to customers and promote upcoming events for Main Street®. Since the
reorganization of the Website and Facebook, participation at our events has increased significantly and
hopes to continue to do so.
18
FINANCIALS
&
STATISTICS
19
Platteville Main Street Program
Balance Sheet
July 2010 - June 2011
ASSETS
Current Assets
Expense Checking Account
Farmers Market Group
Nutrition Program
Special Savings Account
Total Checking/Special Accounts
Total Current Assets
TOTAL ASSETS
$
$
$
$
12,186
1,310
5,093
11,908
$
30,497
$
30,497
$
30,497
$
$
$
17,064
12,186
1,247
$
30,497
LIABILITIES & EQUITY
Program Equity
Income
Payroll Liabilities
TOTAL LIABILITIES & EQUITY
20
PLATTEVILLE MAIN STREET PROGRAM
Income & Expense
July 2010 - June 2011
Income
Contributions Income
Farmers Group
Flowers on Main
Fund Raising
Grants
Interest Income
Main Street Coffee
Mural Program
MUSIC IN THE PARK
Root Beer Sales
Walk Down Main
Total Income
Other Income
Contributions-In-kind
TOTAL INCOME
Expense
Annual Awards Dinner
Bank Service Charges
Computer Supplies
Dues and Subscriptions
Farmers Group
Farmers Market Advertising
FARMERS MARKET Postage
Community Foundation
PRINTING (Olson & Cordts)
Farmers Group - Other
Total Farmers Group
Fund Raising: Chili Cookoff
Insurance
Health Insurance
Workers Compensation
Insurance - Other
Total Insurance
Miscellaneous
Office Assistance
Office Equipment
Office Supplies
Cleaning Supplies
Office Supplies - Other
Total Office Supplies
Payroll Expenses
Salaries
Accrued Vacation & Taxes
Total Payroll Expenses
Postage and Delivery
Program Expense
Advertising
After Christmas Party
Annual Meeting
Downtown Clean-up
State Filing Fee
Flowers on Main Street
Main Street Coffee
MARKETING/PR
MEETING EXPENSE
Music in the Park
Nutrition Program
Organization Ctte.
Registration Fees
Root Beer Expenses
Sweet Treats on Main
Women on Main Event
Program Expense - Other
Total Program Expense
Rent
Telephone
Travel & Ent
Gas
Hotels
Meals
Total Travel & Ent
Total Expense
BALANCE ON 06.30.2011
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
21
$
$
$
$
$
$
$
$
$
$
$
$
47,110
1,440
660
302
900
22
673
1,250
4,037
1,056
315
57,765
$
$
$
13,329
13,329
71,094
$
$
$
$
75
3
290
435
$
$
1,739
467
$
$
$
$
3,266
155
5,589
445
$
431
$
$
29,643
277
$
$
$
9,600
3,350
977
$
$
$
2,167
58,908
12,186
743
31
500
125
340
2,400
448
418
38
393
28,397
1,247
163
243
329
22
10
1,021
160
2,939
108
1,356
815
125
120
875
162
180
973
279
363
442
22
23
Revitalization Plan Action Items
Action
Item
ED-1
Section
Economic
Dev.
ED-2
Economic
Dev.
ED-3
Economic
Dev.
ED-4
ED-5
Committee
Economic
Dev.
Economic
Dev.
ER
Project
Parties
Description
PMSP,
Chamber,
Grant Co
Tourism
Cross market Platteville & Grant
County with Jo Daviess and
Dubuque Counties through the
Tri-State Tourism Council.
Work with downtown building
owners to reduce street level
office uses on Main Street. These
uses should be directed to upper
floors, side streets, and Pine
Street.
Continue to organize and
promote special events that
bring customers downtown.
PMSP, Building
Owners
PMSP,
Chamber
ER
ER
PMSP,
Chamber
PMSP
Action
As they do own the building, there isn’t a lot that
Main Street can do other than offer a suggestion to
them for moving to an existing new location, and
inform them of the business wanting their location.
Give them “Food for Thought” and options.
Develop a specific strategy to
recruit successful local retailers in
comparable communities to open
a second or third location.
Need to continue bringing in businesses like
MaCandis and Gangster’s that have multiple
locations. Possibly team up with other people in
the community to build relationships and network
with possibilities. Bring them in to have a tour for a
day of Main Street and the Platteville Community.
Let’s try this summer to schedule visits.
Seek businesses that either build
from existing strengths
(restaurants, sporting goods), or
are focused around efforts to
grow clusters (home renovation,
art galleries and gift shops,
consumer services).
Need to redefine Second Street as Entertainment
District by up scaling interior as well as entryways
for a more adult crowd to help businesses during
summer months when students are gone. Best
time to upgrade is when construction outside is
going on. Create drawings or sketches to take to
businesses for ideas. Have a Work Plan setup for
next meeting. Ask Joe for drawings of Second
Street entry and if he would help with interior
ideas. Jack will contact other Main Street,
University, and Community for ideas.
24
Revitalization Plan Action Items
Action
Item
Section
Committee
Project
Parties
Description
Create a Business Improvement
District to fund the construction
of new parking lots and
structures.
P-7
Parking
PMSP,
Downtown
Property
Owners, City
Council
P-9
Parking
PMSP
TT-3
Traffic &
Trans.
PMSP,
Business
Improvement
District, UWP
Segregated
University Fee
Allocation
Commission
FS-3
Funding
Strategies
Business
Improvement
District
PMSP, City
Council
Provide employee education on
downtown parking practices.
Work with the University to
establish a UW-Platteville
Downtown Shuttle to improve
student access to and from
campus, the downtown area,
and remote parking options.
Potential funding sources include
the PMSP, a new Business
Improvement District, and UWPlatteville Student Segregated
Fees.
Make an informed decision to
create or not create a Business
Improvement District to fund any
or all of the following: parking
facilities, the PMSP, downtown
beautification.
25
Action
26