AnnualReport 2012-2013 - Platteville Main Street Program

Annual Report
2012-2013
“Renewal” on Historic 2nd Street
ANNUAL MEETING CELEBRATION
THURSDAY, AUGUST 22, 2013
CITY PARK
2
Cindy Tang
Board President
It is my pleasure to present the 2012-2013 Platteville Main Street annual report, where we celebrate the
accomplishments of the Platteville Main Street Program over the past year. We have had a busy and success
fourteenth year of our program. Platteville Main Street program has had many accomplishments and there are
other exciting things in the works for the future.
The past year marks the completion of the Second Street renovation project. This project was a partnership
between the Main Street Program, the City of Platteville and the State of Wisconsin. New streetscape, historic light
poles, revitalized businesses and other amenities make this regional entertainment district a beautiful area. This
project has already begun to benefit all downtown businesses. A special Thank You goes out to the city for their
investment in this district. The street opening party is planned for October 12th!
We have seen two new restaurants open over the past year. Southwest Regional Planning has moved to downtown
Platteville. Express Employment Professional has expanded from Dubuque into Platteville. Windy Cove Treasures
has also expanded, coming from Prairie du Chien and opening a new store in our downtown. We have the
expectation that a new bakery will soon open on Main Street. Congratulations to Yag Jha, who has completed a
historic total renovation of 45 North Second where he will open soon as Gina’s restaurant.
We have partnered with the city to complete a feasibility study for the expansion of the library downtown. We
hope to move forward with this project in the upcoming year.
This past summer, we hosted Music in the Park, one of our most fun events. Main Street worked with the city to
present nine bands in the series – a good time was had by all. Yag Jha furnished all the food sold by Main Street.
Half the food proceeds will go to the Sustainability Committee for the artistic bike racks. The other half of the
proceeds will go to the Food Pantry’s nutrition program to help fund vouchers to clients of the Food Pantry to shop
at the Farmers Market. The late Troy Marshall, Executive chef of Gina’s cooked the food and made this a successful
project. He will be missed.
The hard work of the sustainability committee is showing results, with the sustainable art bike racks downtown,
recycling done by Dairy Days and their ongoing education efforts in the community.
I would like to thank those who shop and work downtown and make it the great place it is. I would also like to
thank our great volunteers, the City of Platteville and those who financially support our program. Your investment
helps us create community and improve the quality of life in it.
Sincerely,
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Jack Luedtke
Executive Director
Of course we all know that each year has 12 months, 52 weeks, and 365 days. But when we look back and review
the past year, we are convinced that we have lost some of the weeks and days. 2012-2013 was certainly like that
for me as your Director and I believe for our Program as a whole. We accomplished much, but ran out of time to
achieve progress in other areas. Being a strong Main Street® community is not a static situation. We are always,
always, moving and changing. Vacancies appear in stores early in the year and by year’s end, new businesses fill
back in. Case in point, we lost MaCandis, Crazy Cash, WineDown, and Home and Cabin Décor. We gained back
Express Employment Professionals, SWWRPC, Kassie’s Kritters, J.R. Enterprises, 3rd Street Brew Pub, and
Platteville Massage Therapy. In 2013-2014, more new business neighbors are preparing to come on board.
Our Downtown Farmers Market continues to add vendors. They also help to raise funds for our Senior/Food
Pantry Nutrition Programs. Many local businesses and organizations quietly step up and raise funds to support
these great programs. The Market vendors were the first group to come forward and plant flowers in City Park, the
Platteville Main Street Program’s “adopted” park.
The Platteville Rootbeer Fundraising Program continues to grow with a major boost from new sales to UWPlatteville, and Red’s on the Course and in the country. Since we are not a membership funded organization, but
rather we serve everyone in our District, we depend on voluntary donations, programs like Platteville Rootbeer,
Grants for special projects, and a small amount of City support to continue our work. Volunteers and voluntary
donation are what keeps the Main Street ® Experience alive and well in Platteville.
Over this past year, your Main Street® has worked behind the scene on several projects. First is the effort to help
get Chicago’s Best rebuilt as an anchor business on 2nd Street. Secondly, we are working to achieve a complete
redevelopment of the Library Block as called for in the 2011 Downtown Redevelopment Plan. This is a very
complex project with many moving parts, but one with tremendous benefit to the future of Platteville if it becomes
a reality. Thirdly, we are engaged with the R.D.A., the City, and others to obtain a development on the old Pioneer
Ford site, again, a large complex development project that could become a Downtown anchor site for years to
come.
As we roll into 2013-2014, there is much to do. With the support of a strong Main Street® Board and help from
our volunteers, our Program continues to move rapidly forward. Volunteer, your time, support and funding so we
can make the “Community Spirit” of Platteville great for our children, grandchildren, and all our citizens and
visitors.
Thank you for allowing me to serve you
Jack Luedtke, Executive Director
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The Platteville Main Street® Program seeks to enhance community identity, heritage and pride
through the revitalization, restoration, and business development of downtown.
# The Platteville Main Street® Program is managed by an elected Board of Directors and
administered by an Executive Director, hired by the Board of Directors.
# The Board of Directors meets the 4th Wednesday of each month, at 5:15 pm in the Council
Chambers of City Hall.
# The Platteville Main Street® office is located at 20 South Fourth Street.
# Information is available on-line at www.plattevillemainstreet.com
# Phone: 608.348.4505
E-Mail: director@plattevillemainstreet.com
2013-2014 Board of Directors
Executive Officers
Cindy Tang, President
Dave Zmina, Vice President
Mary Huck, Secretary
Alice Rekstad, Treasurer
Committee Chairs (Non-Voting)
Mark Ihm, Design
Heidi Dyas-McBeth - Sustainability
Eileen Nickels, ER
Cheryl MacDowell, Promotion
Wendy Brooke - Organization
Board Members
Stacie Byers
Wendy Brooke
Holly Clendenen
Jayne Dunnum
Les Hollingsworth
Mark Ihm
Nancy Kies
Gary Olson
Bob Stauffacher
Brock Waterman
Eileen Nickels, Common Council Rep.
Jack Luedtke, PMSP Executive Director
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The Wisconsin Main Street program is an economic
development effort targeting Wisconsin’s historic
commercial districts. Main Street staff provides technical
support and training to Wisconsin communities that have
expressed a grassroots commitment to revitalizing their
traditional business districts using a comprehensive
strategy based on historic preservation.
Established in 1987 to encourage and support the revitalization of downtowns in Wisconsin, the Department
of Commerce (Commerce) selects communities to join
the program through a competitive process. These
communities receive technical support and training
needed to restore their Main Streets to centers of
community activity and commerce.
The results have been impressive. Wisconsin Main Street
programs have generated new businesses and new jobs
for their respective downtowns; façade improvements
and building rehabilitation projects have upgraded the
image of Wisconsin downtowns; and promotional
activities have encouraged community cohesion.
The National Trust for Historic Preservation established the
National Main Street Center (NMSC) in 1980 to assist
nationwide downtown revitalization efforts. The Wisconsin
Main Street program is based on the Trust’s philosophy,
which advocates restoration of the historic character of
downtowns while pursuing traditional development strategies such as marketing, business recruitment and retention,
real estate development, market analysis and public improvements.
There are no "quick fixes" for declining downtowns.
Success is realized through the comprehensive and incremental approach of the Main Street program. The four elements that combine to create this well-balanced program
are:
1. Organization
It is essential to build a Main Street framework that is
well represented by civic groups, merchants, bankers,
citizens, public officials and chambers of commerce.
Everyone must work together to renew downtowns. A
strong organization provides the stability to build and
maintain a long-term effort.
The success rate of the four-point approach is greatly
enhanced when combined with the NMSC’s eight
principles:
1.
2.
3.
4.
5.
6.
7.
8.
2. Promotion
Promotions create excitement downtown. Street festivals, parades, retail events and image development
campaigns are some of the ways Main Street
encourages consumer traffic in the downtown.
Promotion involves marketing an enticing image to
shoppers, investors and visitors.
Comprehensive Four-Point Approach
Incremental Process
Quality
Public and Private Partnership
Changing Attitudes
Focus on Existing Assets
Self Help Program
Action Oriented
3. Design
This element works on enhancing the physical vitality
of the business district and the potential to attract and
keep customers, tenants and investors. Rehabilitated
buildings, attractive storefronts, properly designed
signage, clean and functional streets and sidewalks all
help to create an environment where people want to
shop and visit.
4. Economic Restructuring
Analyzing current market forces to develop long-term
solutions is the primary focus of this element. Improving the competitiveness of Main Street’s traditional
merchants, creatively converting vacant space to new
uses, and recruiting new complementary businesses are
examples of economic restructuring activities.
Information is from Page 2 of the Wisconsin Main Street 2009-2010 Annual Report
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DESIGN COMMITTEE REVIEW
YEAR IN REVIEW
The Platteville Main Street Program Design Committee deals with all visual details in the downtown
district from architecture to window displays. The highlight of their work this year was the 17th Annual
WalkDown Main, a celebration of Historic Preservation Month held May 7th.
This progressive dinner started in the historic 1907 Fritz Hoppe brewery bar at 45 N Second Street. The
owner, Yag Jha, provided tours of the recent historic restoration of the entire structure while presenting
samples from the menu of the soon to open Gina’s Restaurant. Tud Bowden, a member of the Design
Committee, and Terry Cushman played music while the group celebrated this building restoration and its
return to business. Unique to this year’s celebration is that the proceeds aid in endowing the Faun and
Phyllis Cushman Music in the Park Fund.
From there the Walk turned to the 1928 City Hall for dinner catered by Main Street Restaurant Los
Amigos with biodegradable service products and recycling tips from the Sustainability Committee.
Marilyn Gottschalk and Jo Anne Schleicher gave a history of the building and the recent updates to the
Auditorium. Dessert, provided by Kristi’s Cakery, was served in the Auditorium, where author Robert
Wolf along with six volunteers read from the book “Driftless Dreams”.
With the rejuvenation of the Historic Second Street District, many businesses on Second Street are in the
process of giving their storefronts a “Facelift” with the aid of RDA for Curb Appeal grants.
The creation of the Sustainability Sub-Committee brought education, safety, creativity, and beauty to
Main Street. Through the efforts of the Sustainability Committee, Main Street now has three new artistic
bike racks along with Sharrows on Main Street. The first bike rack is in front of Driftless Market to pay
tribute to our local farmers, corn sprouts. The second is in front of Change of Seasons, a big wheel bike to
pay tribute to where bikes first started. Lastly, the third bike rack in from of Momentum Bikes features a
bike & trailer to encourage families to stay active. On May 17th, an unveiling ceremony & party brought
families together for a bike ride with good food & music to follow. It has been discussed to have this
event as an annual event, so keep a watchful eye in 2014.
Respectfully submitted,
Mark Ihm
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DESIGN COMMITTEE ROSTER
Jack Luedtke (Director)
Mark Ihm (Chair)
director@plattevillemainstreet.com
ihmbuilders@centurytel.net
Tud Bowden
Heidi Dyas-McBeth
Mary Huck
Cathy Kutka
Tisha Sandberg
Julie Schlarman
Cindy Tang
Robin Timm
cw@wundo.com
heidi@driftlessmarket.com
maryh288@gmail.com
kutkac@uwplatt.edu
sandbergp@uwplatt.edu
schlarmanj@uwplatt.edu
ctang93881@aol.com
robin@driftlessmarket.com
Sustainability Sub-Committee – Full Roster to follow on next pages
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SUSTAINABILITY SUB-COMMITTEE REVIEW
YEAR IN REVIEW
The Main Street Sustainability Committee is only a year old but has been extremely successful! These
successes can be largely attributed to strategic partnerships and energetic volunteers.
The Sustainability Committee worked in partnership with the Platteville Dairy Days Committee to
organize recycling at the 2012 Dairy Days event. To kick off this pilot effort, volunteers provided
educational information about recycling and composting at Dairy Days. L & M Corrugated Containers
donated cardboard recycling containers to make recycling easy, and Faherty Recycling handled the
recyclables. It is estimated that these recycling efforts resulted in a 33% diversion rate of waste.
These efforts were so successful that recycling and composting efforts will be scaled up for future Dairy
Days events.
The Sustainability Committee collaborated with the Platteville Public Library and State Theaters to
provide multiple showings of the movie Bag It: Is Your Life Too Plastic? Ed Faherty with Faherty
Recycling was available after the showings to answer questions and to talk about recycling in Platteville.
In spring, the Sustainability Committee partnered with UW Platteville to show Wasteland. Over 50
people attended the showings of each movie.
The Sustainability Committee held a creative bike rack design competition, resulting in the creation and
installation of three unique, locally made bike racks on Main Street. These racks provide additional bike
parking along Main Street, encouraging increased bike use. To celebrate the bike racks, the Committee
worked with Momentum Bikes and the City of Platteville to hold an unveiling ceremony at the end of Bike
to Work week. This ceremony culminated in a Critical Mass Bike Ride with over 50 people participating,
ending in a fundraiser picnic at City Park with live music. Over $300 was fundraised, the proceeds of
which went to support improvements to recreational trails around Platteville.
The Sustainability Committee has successfully advocated that the City of Platteville enforce its sidewalk
ordinance. The Committee also effectively advocated for the installation of sharrows on Main Street.
These sharrows help promote biking on Main Street.
In the coming year, the Sustainability Committee looks forward to another year of exciting projects and
continuing to make our beautiful city cleaner & healthier for future generations!
Victoria Solomon
Sustainability Committee
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SUSTAINABILITY SUB-COMMITTEE ROSTER
Jack Luedtke (Director)
Heidi Dyas-McBeth
director@plattevillemainstreet.com
heidi@driftlessmarket.com
Sara Allen
Larry Bierke
Howard Crofoot
Angie Donovan
Jayne Dunnum
Melissa Gormley
Tim Ingram
Danica Larson
Abbie Lehman
Bill McBeth
Gary Munson
Janelle Peterson
Bridget Rathman
Karen Magnuson Rogulja
Chris Schulenburg
Jessica Sprenger Schulenburg
Amy Seeboth
Victoria Solomon
Cindy Tang
Robin Timm
James Winters
Molly Zuehlke
allensara@uwplatt.edu
citymanager@platteville.org
crofooth@platteville.org
donovana@platteville.org
jayne@driftlessmarket.com
gormleym@uwplatt.edu
tim@momentumbikes.com
danica.p.larson@gmail.com
lehmana@uwplatt.edu
mcbeth@uwplatt.edu
gsmunson@centurytel.net
janellepete@yahoo.com
rathmanb@gmail.com
karenmrogulja@gmail.com
schulenburgc@uwplatt.edu
jessiesboyz@live.com
amy.seeboth@gmail.com
Solomon.victoria@gmail.com
ctang93881@aol.com
robin@driftlessmarket.com
j.winters@swwrpc.org
molrobin@hotmail.com
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ECONOMIC RESTRUCTURING COMMITTEE
YEAR IN REVIEW
The Economic Restructuring Committee works with existing businesses to identify best business
practices, to highlight resources for existing businesses and works to identify marketing opportunities.
Analyzing market forces, converting empty spaces to new uses and recruiting complimentary businesses
are other examples of economic restructuring activities.
Economic Restructuring Committee members make personal visits to individual businesses. This visit
creates a line of communication between the Main Street Program and the businesses. The committee
member works closely with the Main Street Director to provide additional information if needed. A more
social “welcome visit” is also done in coordination with Main Street Board & committee members and
other Main Street businesses.
Over the past year, new businesses have opened and others have celebrated continued success. Kassie’s
Kritters Pet Store, MCP Sports Cuts, Platteville Massage Therapy, Express Employment Professionals,
SWWRPC, Third Street Brew Pub, and The Pool Hall are now serving the greater Platteville area. During
the past year, Driftless Market celebrated the fifth year anniversary and Momentum Bikes celebrated
their tenth year anniversary. Cable Car Travel, a long time downtown business, closed its’ doors but the
building has been purchased by a local business owner and will be available for a new tenant soon. Other
businesses, including a bakery and two restaurants, will soon occupy storefronts in the Main Street
District. We look forward to greeting and working with these businesses.
The Economic Restructuring Committee of Main Street will continue to collaborate with the University of
Wisconsin – Platteville, the Chamber of Commerce and the City of Platteville to promote and develop an
attractive and successful climate for business ventures.
Respectfully submitted,
Eileen Nickels
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Newly Renovated Second Street
Restored Copper Ceiling in New Gina’s Restaurant
ECONOMIC RESTRUCTURING COMMITTEE ROSTER
Jack Luedtke (Director)
Eileen Nickels (Chair)
director@plattevillemainstreet.com
tenickels@centurytel.net
Wendy Brooke
Adam Charles
Barb Daus
Leslie Hollingsworth
Mark Ihm
Doug Martin
Kathy Neumeister
Troy Pittz
Amy Seeboth
Bob Stauffacher
Steve Swift
Cindy Tang
Brock Waterman
brookew@uwplatt.edu
charles@mchsi.com
daus@uwplatt.edu
hollingworl@uwplatt.edu
ihmbuilders@centurytel.net
dmartin@livingstonbank.com
neumeisterk@uwplatt.edu
troypittz@alliantenergy.net
seebotha@uwplatt.edu
rstauffacher@americanbankwi.com
steve@swdesign.com
ctang93881@aol.com
brock@fundunity.com
12
PROMOTIONS COMMITTEE
YEAR IN REVIEW
Main Street events this year saw great successes and deep disappointments.
The high point of the year was, once again, Sweet Treats on Main. Our 1,500 children and adults came
down on Main to join our costumed volunteers, shop owners, and citizens in three hours of sheer fun.
Trick or Treating, Halloween movie, face painting, pumpkin decorating, and spooky music were all
elements of the event. “Community” at its best in Platteville.
The Committee played a key support role in the following events:
Nine weeks of Music in the Park in City Park during the summer
Historic WalkDown Main in May
Volunteer Holiday Party in January
Food Pantry & Senior Nutrition Program
Dairy Days Cows on Main
Our low point of the Promotional year was the need to cancel the 2nd Street Block Party due to the tragic
fire at Chicago’s Best. All the planning and hard work will not be lost however as the event is now
rescheduled for October of 2013.
We all know that successful events take a lot of hard work from volunteers. To expand the volunteer
work base, we are collaborating more closely with the Chamber and UW-Platteville to make all our events
the best possible experience for the Citizens of Platteville. 2013-2014 looks better than ever as we work
together to improve the “Platteville Experience”.
Cheryl MacDowell
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PROMOTION COMMITTEE ROSTER
Jack Luedtke (Director)
Cheryl MacDowell (Chair)
director@plattevillemainstreet.com
winedownonmain@gmail.com
Becky Ambrosy
Stacie Byers
Holly Clendenen
Heidi Dyas-McBeth
Jennifer Haile
Mark Ihm
Yag Jha
Julie Klein
Faye Millage
Gary Olson
Jeremy Patnaude
Jessica Paulson
Alice Rekstad
Brian Stuart
Cindy Tang
Robin Timm
Peggy Tipton
Dave Zmina
becky.ambrosy@gmail.com
byerss@uwplatt.edu
clendenenh@uwplatt.edu
heidi@driftlessmarket.com
jen_asst_ctang@yahoo.com
ihmbuilders@centurytel.net
gina@ginasplatteville.com
klein05@centurylink.net
badcattats@yahoo.com
olsong@centurylink.net
jeremy@plattevillemovies.com
jpaulson@livingstonbank.com
arekstad@gmail.com
bstuart@wcinet.com
ctang93881@aol.com
robin@driftlessmarket.com
elementspville@gmail.com
zguy@centurytel.net
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ORGANIZATION COMMITTEE
YEAR IN REVIEW
During the past year (2012/2013), the Platteville Main Street® Program has re-initiated the Organization
Committee. During its development phase, the committee will reside within the Main Street Board. It is
our hope that as it becomes a stable committee it will be split off to its own independent group.
The Organization Committee will play a key role in supporting the board, committees, staff, and program
of work by attracting people and money to the organization. To succeed, this committee will take the
responsibility for managing the financial and logistical aspects of the Main Street Program by a threefold
approach:
1. Public Relations --Build awareness and support for the Main Street Program in the community
2. Volunteer Development--Including recruitment, recognition, and retention
3. Fundraising--Building the financial support for revitalization through Public & Private, as well
as Sector support
In a work session, the Committee developed the guiding principles that confirm “What is the Purpose of
Main Street in Platteville?” We agreed on the following: Economic Growth/Development,
Contribute/Provide a sense of Community, Promotion (of Main Street Businesses as well as the City
itself), to Provide support and assistance to Main Street Businesses, as well as to help retain a sense of
historic integrity in the district.
Respectfully submitted,
Wendy Brooke
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ORGANIZATION COMMITTEE ROSTER
Jack Luedtke (Director)
Wendy Brooke (Chair)
director@plattevillemainstreet.com
brookew@uwplatt.edu
Mary Huck
Alice Rekstad
Cindy Tang
Dave Zmina
maryh288@gmail.com
arekstad@gmail.com
ctang93881@aol.com
zguy@centurytel.net
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2012-13 MAIN STREET®
AWARDS
STATE WINNERS
&
NOMINEES
17
STATE AWARDS
Nominated by the Platteville Main Street Program
The 2012-2013 Honorary Board of Directors is Les Hollingsworth. He
is an Assistant Professor of Marketing at UW-Platteville. Besides bringing
a fresh new outlook to the Board, Les applied his marketing skills to
totally rebuilding a more user friendly Website for Main Street. He also
serves on our Economic Restructuring Committee and has applied his
talents to helping several small retailers along our Main Street. Les is a
truly engaged and enthusiastic Board Member and supporter of the
Platteville Main Street Program.
The Platteville Main Street Program
survives because of supporting
volunteers.
The
leadership
exhibited by our volunteers is what
makes the Plattevile Main Street® Program a success. The
Platteville Main Street® Program's 2012-2013 Main Street
Volunteer of the Year on the State Level is Heidi Dyas-McBeth.
She is co-owner of the very successful Driftless Market located on
Main and is co-founder of the Sustainability Sub-Committee of the
Design Committee. Because of her leadership and passionate drive,
the Sustainability Committee has implemented a recycling plan for
Platteville’s Dairy Days event, hosted a community documentary
series on recycling, and facilitated the contest to construct and
install functional “Art Work”, creative bike racks, on Main Street.
Thanks, Heidi!
Also awarded as Local Volunteer of the Year
Program is Victoria Solomon. The Platteville
Victoria Solomon as our Local Volunteer of the
just over a year ago to work as a "Planner" for
Regional Planning Commission. She lives and
In her short time here, Victoria has immersed
programs that foster long-term quality of life
member of the Sustainability Committee,
implemented a recycling plan at Dairy Days,
series on recycling, pushed for construction of
facilitated the construction of creative bike
represented Main Street and the City of
Competition in Denver, CO. She is more than a
young woman.
for the Platteville Main Street
Main Street Program has selected
Year. Victoria came to Platteville
the
Southwestern
Wisconsin
works in the Main Street District.
herself in Main Street supported
in Platteville. She is a founding
which in the past year, has
hosted a community documentary
"Safe Routes" sidewalks, and
racks on Main.
Victoria also
Platteville at the All-America City
"Planner". She is a "Get It Done"
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STATE AWARDS Continued…
The 2012-2013 Best Public Private
Partnership Category Nominee is the Historic
Second Street Renovation Project.
For
nearly two years, the City of Platteville staff and
the Platteville Main Street Program worked to
achieve a total reconstruction of the Historic
2nd Street District. The first year was spent
building a consensus between the City and
Business Owners on the scope and funding of
the project.
The final budget for the two block project was
$750,000. A grant from WEDC for $179,000
was obtained to provide the funding of the light
poles, trash and recycle bins, benches, and
Historic Archway. A major improvement was
the burying of all the electric lines under the
street.
The City’s concern was if they spent all this
money to do the project correctly, would the
businesses improve their buildings.
The
answer to that is happening along the Street.
From a complete, historically correct,
renovation at Gina’s Restaurant building to
new awnings and paint jobs, the 2nd Street
District is taking on a new life. A tragic fire last
year destroyed a key building in the District
and plans have been drawn to rebuild it in
keeping with the Historic character of the
street.
The Platteville Main Street Program, with
direct support from Joe Lawniczak, Design
Specialist, functioned as the visionary and
driver of the project to get both the City and
businesses to see what “could be” and then
build and fund it.
19
STATE AWARDS Continued…
The 2012-2013 Best Historic Restoration Project Category
Nominee is Gina’s Restaurant & Bar. The structure at 45 N
Second Street was built in 1907 for Mr. Fritz Hoppe, who owned
the Platteville Brewery. Over the course of the last 106 years, it
has housed several taverns. In the Summer of 2012, the
property was acquired by JP Properties LLC, and under the
guidance of owner and executive chef, Yag Jha, and his partner,
Gina Pauly, a total restoration began.
It was Mr. Jha’s life-long dream to restore the Hoppe building to
a condition where it could qualify for “National Landmark
Status” under Federal Preservation Guidelines.
From the
meticulous restoration of the original tin ceiling, the façade with
its iron columns, to the spectacular mosaic floor, they brought the
elegance of the building to life.
The total investment in the project is over $750,000. Yag and his
partner did months of research
on various aspects of the
original construction elements.
They hired a restoration
professional to guide the
reconstruction. It was their desire to create an elegant restaurant
space that would complement the exceptional food they intend to
offer. They have accomplished that goal with the Hoppe Building
Restoration.
This project is one more piece of the effort to change, and improve, the
character of the 2nd Street Historic District. The Platteville Main
Street Program has worked closely with Mr. Jha to deal with both the
City and the local Historic Preservation Commission on issues as they
arose. The visual impact on the district is obvious, but the economic
and social impact on Platteville is far greater and not as obvious. It
now provides the City of Platteville with a dining experience not
available in the town for decades. With two executive chefs and a
beautiful space to dine-in, Gina’s will keep people in town from leaving
for Galena or Dubuque to have an upscale dining experience. We will
now draw people to Platteville’s Main Street District for that
experience.
One more step forward in revitalizing our Main Street Historic District
thanks to the vision, investment, and commitment of Gina & Yag.
20
STATE AWARDS Continued…
The 2012-2013 Best Sustainability Effort Category Nominee
is the Sustainability Committee. In the fall of 2012, a
Sustainability Committee was formed as a sub-committee of the
Platteville Main Street® Program’s Design Committee. They
formalized their group with a Mission and Vision Statement,
while at the same time, recruiting like-minded volunteers.
The first big project they set out to accomplish happened in the
spring of 2013. Due to the large increase in the use of bicycles
and the Platteville Main Street® Program’s long-standing desire
for “Art Work” downtown, they put together an R.F.P. for
functional “Art Work” bike racks along Main Street®. Grant
requests were written and monies received to fund the winning
artists’ material and cash awards. On May 17, 2013, the
Committee held a Creative Bike Rack Unveiling. The event and
celebration party in City Park was attended by an estimated 150
people.
There are so many facets of Sustainability that the project described
above is just the start of many good efforts to come. For example, the
Committee is educating the public on using compostable table service
at all public events where food is offered and the effort to control
plastic bags usage through reusable fabric bags. The Committee also
hosted the environmental documentary movie, “Bag It” in conjunction
with our Public Library and Historic Avalon Theater. See enclosed
picture of the Bag Monster at work. They are also working on ways to
inform and guide people on the advantages to restoring old buildings
versus tearing them down and filling our landfill. Small steps, big
goals, dedicated people. Just what Main Street® America is all about.
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STATE AWARDS Continued…
The 2012-2013 Best Upper Story
Development Category Nominee is
Gina’s
Restaurant
&
Bar/JP
Properties, LLC. Twenty-four years
ago, when Mr. Yag Jha, Chief Executive
Officer of JP Properties, LLC, was a
student at UW-Platteville, he lived in
the upstairs apartment at 45 N. Second
Street.
When he purchased the
building in 2012 to house his new
restaurant, Gina’s Restaurant & Bar, he
had come full circle and had an
upstairs space that had been vacant
for some time. With an executive chef,
Mr. Troy Marshall, under a three year
contract and needing a place to live,
Yag went to work.
He totally gutted the rooms, restored
the beautiful wood floors, installed
energy efficient windows, insulated the
rooms, and recreated a beautiful living
space. Now the apartment has two
bedrooms, laundry room, full bath, a
magnificent living room, and full
kitchen. When your first tenant is an
executive chef, the kitchen must be the
focal point of the restoration and this
one is. The entry off N. Second Street
was rebuilt according to the Historic
guidelines in order to support the
building’s ability to qualify for
“National Landmark Status”.
The space was one part of the
$750,000 investment in the restoration
of the Fritz Hoppe building built in
1907. The project was funded by private investment. The Platteville Main Street Program worked
closely with Mr. Jha and his team to deal with both the City and the local Historic Preservation
Commission on issues as they arose.
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Main Street Featured Businesses
As an element of our new website & system, we are featuring a business every two months. Each feature
spot is on both our front page of the new website and as a cover photo on our facebook page. This
advertising spot has been suggested to be fee-based to generate revenue for our program, but the board
has currently decided to provide this free of charge to the businesses in our district.
The following is a listing of all the featured businesses this year.
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Main Street Featured Businesses
July – August 2013
May – June 2013
February – April 2013
Netux Solutions
30 E. Main Street, Platteville, WI
(608) 348-7500
Netux fosters productivity and creativity through technology goods and
services by providing technology that puts the customer in control and
is a complete solution for all of their technical needs.
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FINANCIALS
&
STATISTICS
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Platteville Main Street Program
Balance Sheet
July 2012 - June 2013
ASSETS
Current Assets
Expense Checking Account
Farmers Market Group
Nutrition Program
Special Savings Account
$4,253
$366
$6,162
$11,763
Total Checking/Special Accounts
$22,543
Total Current Assets
$22,543
TOTAL ASSETS
$22,543
LIABILITIES & EQUITY
Program Equity
Income
Payroll Liabilities
$28,575
($7,540)
$1,508
.
$22,543
TOTAL LIABILITIES & EQUITY
The Platteville Main Street Program is a 501(c)(3) organization and
funds pass through it for the Senior Nutrition/Food Pantry Program,
the Farmers Market, Music in the Park, grants, memorials for
individuals as well as other special projects all of which benefit the
Platteville Community. Approximately $40,000 of our 2013 income
was used for the above programs.
NOTE: No officers or board members receive compensation for their
service to the Main Street Program
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PLATTEVILLE MAIN STREET PROGRAM
Income & Expense
July 2012 - June 2013
Income
Contributions Income
Bank Interest
Farmers Group
Grants: Community Foundation
Community Foundation Indiv. Donor
Alliant Energy
Total Grants
Miscellaneous
Music in the Park
Nutrition Program
Phyllis Cushman Memorial
Root Beer Sales
Walk Down Main
TOTAL INCOME
$37,950
$40
$1,765
$1,370
$21,000
$1,000
$23,370
$182
$1,490
$6,659
$3,810
$3,636
$1,970
$80,872
Expense
Computer Hardware
Computer Supplies
Dues and Subscriptions
Farmers Group
Farmers Market Advertising
Farmers Market Gift Certificates
Printing (Olson)
Total Farmers Group
Insurance
Workers Compensation
Insurance - Liability
Total Insurance
Office Assistance
Office Equipment
Office & Cleaning Supplies
Payroll Expenses
Salaries
Health Insurance
Accrued Vacation & Taxes Manager
Total Payroll Expenses
Program Expense
After Christmas Party
Bike Rack Competition
Gallery Rent
Manager
Music in the Park
Nutrition Program
Phyllis Cushman Memorial
Registration Fees
Root Beer Expenses
Sweet Treats on Main
Web Site
Walk Down Main
Total Program Expense
Rent
Telephone
Travel & Ent
TOTAL EXPENSES
$4,856
$229
$499
$1,415
$100
$43
$1,558
$624
$518
$1,142
$425
$40
$667
$45,393
$2,400
$1,387
$49,180
$500
$2,539
$500
$4,000
$3,153
$4,692
$5,040
$184
$2,233
$219
$2,562
$559
$26,180
$1,000
$1,371
$1,265
$88,412
BALANCE AT 06/30/2013
-$7,540
The Platteville Main Street Program is a 501(c)(3) organization and
funds pass through it for the Senior Nutrition/Food Pantry Program,
the Farmers Market, Music in the Park, grants, memorials for
individuals as well as other special projects all of which benefit the
Platteville Community. Approximately $40,000 of our 2013 income
was used for the above programs.
NOTE: No officers or board members receive compensation for their
service to the Main Street Program
27
2012 – 2013 DONORS
Lafayette County Abstract & Title
LANDIS, JAMES & KAY
Livingston State Bank
LOS AMIGOS
LUEDTKE, JACK
Lutzen, Gloria
M. Gay
MARTENY, BRANDON
Mazur, Chris
MEISEL, JOHN
Mound City Bank
OLSON, GARY & MARCIA
OLTHAFER, DICK
OPTIMIST CLUB
Orion House
OSTING, THOMAS & DEBORAH
PEDERSEN, ANDREA
PLATTEVILLE THRIFT SHOP
POTOSI PORTABLE TOILET SERVICE
PROHASKA, HAILEY
PULVER, HEIDI
REDS SUPPER CLUB
REKSTAD, ALICE
Riley, JANET
Schuler, Carolyn & David
SENSENIG, ELSIE
SKALA, TOM
STARK, KORRIN
STEVE'S PIZZA
STOLTZFUS, RACHEL
STRAKA, JULIE
STRAKA, ROBERT OR TERESA
UNDERWOOD, SHERRI/CHRISTOPHER
UWP
VANDEN BOSCH, FRANK
WAYFARER COFFEE, LLC
WIEDERHOLT, KIM
Williams, Donna M.
WINE DOWN ON MAIN
Wisnewski, Walter F.
ALLGYER, SAM
ALLIANT ENERGY
Almar Investment LLC
BADGER BROTHERS COFFEE
BLUEL, CARRIE & JOSEPH
BOONDOCKS SALOON, LLC
BRANT, RYAN
BRAYER, JOE & HEATHER
BREUER, RON
BRIDAL BOUTIQUE, INC
CABLE CAR TRAVEL
CINDY TANG
City of Platteville
CODER, HANNAH
CORDTS, MARCIA & PAM
DEMMER, TONY
DRIFTLESS MARKET
DRISCOLL, JEFF
ELIZABETH DUEWER
Elvidge, Steve
ENLOE, LINDA
ERSCHEN'S
Faust, Alin
FIEDLER, KENDALL
FIRST NATIONAL BANK
Garvey, Kevin
GOUGH, ARLO SR.
GUST, JENNY
Henricksen, Soren
HOOKS, PAULA
HUCK, MARY
IMHOFF, ADELINA
JIMMY JOHN'S
Joe Grant
JONES. WAYNE
KELLY, KATHY
KENNETH R. HOOD
KITTOE, ELLA
Kratochwill-American Family Insurance
KWIK TRIP
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