2016 SN RateCard

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Waukon
Boaz
Sterling
ALLAMAKEE
Inch Rate
Frankville
Loganville
23
Freedom Baraboo
SAUK
Lynxville
Harpers
Mount Zion
Seneca
CRAWFORD
Steuben
80
Sextonville
Lodi
Gotham
Lone Rock
Columbus
Display Rates
Effective March 1, 2016
De Forest
OPEN RATE ...................................................................$17.10
Sun Prairie
Waunakee
Employment
OpenWaterloo
Rate ...............................................$17.95
Dane
WISCONSIN
R
WISCO NS IN RIV EER
Spring
DODGE
Poynette
Sauk City
Plain
Beaver Dam
COLUMBIA
Merrimac
Shopping
News Preprint
Zone Coverage
Mt.
Gays Mills
Richland Center
Ferryville
Lansing
Decorah
Per Column
WINNESHIEK
Soldiers Grove
Hillpoint
RICHLAND
12
39
90
151
94
Green
Ferry
Calmar
Waterville
Mazomanie
$500 - $849 ...................................................$15.73
Blue River Muscoda Avoca
Ossian
Fort Atkinson
Eastman
DANE
Arena
Castalia
Boscobel
Black Earth
Preferred
Positions
$850 - $1,249 ................................................$15.48
Middleton
Wauzeka
Postville
Monona
Marquette
Woodman
MADISON
Eldorado
CHICKASAW
Specific
page
positions are in high demand and many have
McGregor
Mount
Highland
$1,250 - $1,999 .............................................$15.07
Barneveld
Prairie du Chien
Ridgeway
McFarland
Horeb
Clermont
Cambridge
Fennimore
Bridgeport
been reserved a year
in advance.
Montfort Cobb Edmund Dodgeville
Gunder Farmersburg
Mount Hope
Verona Fitchburg
$2,000 - $3,499 .............................................$14.81
West Union Elgin
Wyalusing
Hawkeye
Stitzer
Patch Grove
Front
page
Sec.
A
(includes
process color) ........................ $1,595
St. Olaf Clayton
Stoughton
Livingston
$3,500 - $4,999 .............................................$14.53
Bagley Bloomington
Linden
1
Oregon
⁄
2 page - Sec. A (includes process color)........................$825
Front
Garnavillo
Sumner
FAYETTE
Elkader
Hollandale
Edgerton
$5,000 - $6,999 .............................................$14.28
Mineral Point
Rewey
Glen Haven
Lancaster
Brooklyn
Dayton
Volga CLAYTON
Fayette
Front
page - Sec. B (includes process color)......................... $1,395
New Glarus
Guttenberg
Evansville
Westgate
$7,000 - $8,999 .............................................$13.96
Blanchardville
Beetown
1
Platteville
Littleport
BREMER
Arlington
Monticello Front ⁄2 page - Sec. B (includes process color) ........................$722
Garber
Calamine
Belmont
Cassville
Tennyson
$9,000 - $11,999 ...........................................$13.68
Elkport Millville
Argyle
Albany page - Sec. A - Banner Ad (includes process color) ....... $199
Front
Strawberry Point
Darlington
Oelwein
Janesville
GREEN
MISSI S Potosi
SIPPI R
Wiota Woodford
$12,000 - $15,999 .........................................$13.48
IVE
Colesburg N. Buena Vista
Fairbank
Front pageROCK
- Sec. B - Banner Ad (includes process color)........ $180
Aurora
Edgewood
Hazleton
Cuba
City
Brodhead
Balltown
Monroe
Luxemburg
Dickeyville
Lamont
Greeley
Shullsburg
Back page - Sec. A & B (includes process color) ..................$1,300
$16,000 - $19,999 .........................................$13.23
Gratiot
Dunkerton
Holy Cross
Benton
Juda
Browntown
Kieler
Dundee
Hazel
South Wayne
New Vienna
A & B (includes process color) .................$650
Back 1⁄2 page - Sec.Beloit
New Diggings
$20,000 - $24,999 .........................................$12.95
Green
WISCONSIN
DUBUQUE
BUCHANAN
Dyersville
Masonville Manchester Earlville
Jesup
East Dubuque
Independence
Orangeville
Apple Warren
$25,000 - $34,999 .........................................$12.69
BLACK HAWK
DUBUQUE
Scales
ILLINOIS
DELAWARE
River
Key West
Farley
Davis
Mound
Galena ILLINOIS
Epworth
Worthington
Cedarville DakotaColor Charge
$35,000 - $44,999 .........................................$12.43
IOWA
Delhi
Rowley
Stockton
JO DAVIESS
WINEBAGO
Black
plus 1 color ........................................................... $150
Hopkinton
STEPHENSON
$45,000 - $54,999 .........................................$12.16Ryan
Pecatonica
Elizabeth
Cascade
BOONE
61
14
80
94
14
23
12
151
18
14
18
80
151
61
14
51
R
90
80
52
20
61
151
Advertising Agreements: Agreement rates are available to all
advertisers. However, if your commitment is not met, applicable rates
will be billed.
Position: Advertising positions cannot be guaranteed. However, if a
“preferred position” premium is paid, your request will take priority
over others requesting the same position. Most front and back pages
are reserved on an annual basis.
Proofs: Copy for Section A ads requiring a proof must be received
by Wednesday at 5:00 p.m. MINOR copy changes can be made
up until 5:00 p.m. on Thursday. Section B ad copy received by
3:00 p.m. on Friday may request a proof. Proofs are not available for
copy received on Monday.
Cancellations: Production fees may be charged for cancelled ads
that have been designed. Cancellation may not be possible after
Thursday noon as some sections are printed in advance.
Holiday Deadlines: When a national holiday falls on Monday, the
Monday deadlines are moved to the preceding Friday. Friday deadlines are moved to Thursday and the Thursday deadlines are moved
to Wednesday.
All Accounts are payable by the 15th of the month. 1.5% monthly
finance charge is added on accounts not paid by the 15th of the
month.
Political Ads and “Going Out Of Business” ads are payable in advance.
Acceptability: The publisher reserves the right to edit, reject or
cancel any advertisement.
Error in publication: It is agreed the Shopping News is not to be held
responsible for errors in publication, unless a proof of such advertisement
is submitted to the advertiser and returned to the Shopping News
office with correction plainly noted in writing prior to publication. In
any event, the Shopping News liability shall not exceed re-publication of that part of the advertisement affected by the error. It is agreed
that the Shopping News accepts responsibility for errors only on the first
insertion of the advertisement. It is further agreed that in no case shall the
Shopping News be held responsible for selling losses incurred
by errors in publication or failure to insert an advertisement. The
advertiser assumes liability for the content of all advertising authorized for
publication and any claims that arise against the publisher.
Pearl City
Freeport
Grant
Monticello County, WI
Florence
Bloomington 53804, Patch Grove 53817
Baileyville
Canton
Shannon
Green Island
JACKSON
Mt. Hope 53816 ....................................................... 789
Boscobel 53805, Woodman 53827 .............................. 2,378
Cassville 53806, Beetown 53802, Glen Haven 53810 ...... 842
Cuba City 53807 ......................................................... 1,749
Dickeyville 53808, Hazel Green 53811, Kieler 53812 ... 1,693
Fennimore 53809, Stitzer 53825 ................................. 1,791
Lancaster 53813 ......................................................... 2,576
Livingston 53554, Montfort 53569 ................................. 908
Platteville 53818......................................................... 4,510
Potosi 53820 ................................................................. 979
Grant County TOTAL..................................... 18,215
Bellevue
Central City
2016 - Rate Card #57
The Shopping News will provide
the coverage, readership and results
your business deserves!
Hanover
Langworthy
Lafayette County, WI
Belmont 53510.............................................................. 599
Benton 53803 ............................................................... 539
Darlington 53530,
Blanchardville Rural Route 2 53516 ........................ 1,778
Shullsburg 53586 .......................................................... 868
Lafayette County TOTAL ................................. 3,784
Iowa County, WI
Barneveld 53507, Ridgeway 53582 ............................. 1,011
Dodgeville 53533, Cobb 53526, Edmund 53535 ......... 3,034
Highland 53543 ............................................................ 638
Mineral Point 53565, Linden 53553,
Hollandale 53544................................................... 2,255
Linden 53553, Rewey 53580 ......................................... 460
Iowa County TOTAL ....................................... 7,398
Jo Daviess County, IL
East Dubuque 61025 ..................................................... 617
Jo Daviess County TOTAL ................................... 617
Business Copies .............................................................. 236
TOTAL DISTRIBUTION .................................. 30,250
Black plus 2 colors
Rockford.......................................................... $212
Seward
Black
plus 1 color, (double-truck or two pages) .............. $195
Process color ................................................................ $265
Health Care
Pages
Section A full page .................................... 5 p.m. Wednesday
Section A ads requiring a proof ................ 5 p.m. Wednesday
Section A double-truck ............................. 5 p.m. Wednesday
Real Estate ...................................................3 p.m. Thursday
Section A .....................................................5 p.m. Thursday
Section B double-truck..................................5 p.m. Thursday
Section B ads requiring proof ...........................3 p.m. Friday
Section B full page ...........................................3 p.m. Friday
Section B .................................................... 10 a.m. Monday
Classified Rates & Deadlines
Business Classified Ad Rate* ........................ $12.75/10 words
Iowa-Wisconsin-Illinois Classified Network ..... $51.50/10 words
Reach over 156,000 homes & businesses .3 p.m. Thursday
Great Dane, Eastern Iowa .............................3 p.m. Thursday
WI-IA & Telegraph Herald ..................................10 a.m. Friday
Platteville, Freeport, Monroe & Richland Center
................................................................. 10 a.m. Monday
Additional Rates
Non-Profit Rate ............................................$15.73 per column inch
Organizations with a non-profit tax-exemption are eligible.
Blind Ad Charge ......................................... Add $8.00 per insertion
Preferred Position Request ............................$1.70 per column inch
Employment pick-up rate ...........................$14.36 per column inch
Mechanical Information
Width of page (6 column format) .............................................103⁄8"
Width of column ..........................................................................15⁄8"
Page depth .................................................................................161⁄2"
All ads are 1⁄2" increments for height
In Today’s Paper!
Our audit reports
that the Shopping
News is read
1
by you and
54,450 other
people
1
Got Something
Check Out The
Pages
Health Care
Paper!
0
how
2015
February 10,
%
Section A
2015
INTEREST
FOR UP TO
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This prestigious award
is presented to less
than 5% of the
1,900 community
papers audited by
CVC.
Section A
February 10,
2015
To Smile About?
Our audit reports
that the Shopping
News is read
by you and
54,450 other
people each
week.
than 5% of the
is presented to less
CVC.
This preestiggious award
papers audited by
1,900 community
In Today’s
Fax: (608)
Email: plattevilleshop348-3388
news@wcinet
Website: ShoppingNew
.com
sPapers.com
www.yoursho
ppingnews.co
m
each week.
Send us your
fun photos
along with the
form
in this Shopping
News.
, WI 53818-0500
ox 500 - Platteville
- P.O. Bo
7
11 Means Drive 348-2
2374 or 1-800-236-253
(608)
Fax: (608) 348-3388cinet.com
illeshopnews@w rs.com
Email: plattevi
oppingNewsPape
Website: Sho
.com
urshoppingnews
www.you
each week.
e
450 other people
54,450
y you and 54
by
News is read
that the Shopping
Our audit reports
Hurry In For
Display Deadlines
11 Means Drive
- P.O. Box 500
- Platteville, WI
(608) 348-2374
or 1-800-236-25 53818-0500
37
Check Out The
20
Zwingle
Guidelines
COST
EFFECTIVE
RESULTS
39
151
20
We Deliver
auto
Call to place
your ad today!
(608) 348-23
74 or 1-800-2
36-253
7
Section B
February 10,
2015
Friday, February
13, 10am – 8pm
Saturday, Februa
ry 14, 10am –
8pm
Sunday, Februa
ry 15, 11am –
4pm
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Friday,
Store Hours: Cut out this
form & fill
Weekdays 9-7
out in
entry
Name: ______ to the show and advance for faster
Saturday 10-5
prize drawin
____________
Address: ______
g!
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Sunday 12-5
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City: ______
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BRInG ThIS
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published by TH Media.
Great
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Circulation 30,250
To The Show
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ADMISSIon
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adno=394168-01
Annual Investment
14
adno=394508-01
Shopping News Advertising
HOWARD Agreement Rates
Lime Ridge
Rockbridge
City
Readstown
De Soto
adno=394997-01
New Albin
Dorchester
adno=394508-01
Highlandville
100% Carrier Delivered
on Tuesday, by 8:00 p.m.
The Shopping News has been named a
In 2010
Only The Top 5% Of Audited Community Papers
Nationwide Earn This Distinction
For Results You Can Trust
P.O. Box 500, Platteville, WI 53818-0500
Phone: 1-800-236-2537 Fax: (608) 348-3388
www.yourshoppingnews.com
Special Sections and Features
With many different markets to target! All year long there
are a wide variety of special advertising features designed to target a variety of audiences. We can also discuss the possibility of
producing your very own special advertising feature.
SPECIAL FEATURES:
January
National Eye Care Month
Bridal Expo
Lafayette County Guide
Your Town
News & Views
Upper Horizon
February
American Heart Month
Kids Today
Home Builders Guide
Upper Horizon
March
National Nutrition Month
Platteville Chamber Guide
Spring Farm
Spring Sports Spectrum
News & Views
Upper Horizon
April
Stress Awareness Month
Best of the Best
Bridal Guide
Senior Expo
Spring Change Of Seasons
Upper Horizon
May
Osteoporosis Prevention
Month
Daytripper
Mother’s Day
Literacy Pages
News & Views
Upper Horizon
June
Safety Month
Father’s Day
Lafayette County Fair
July 4th Celebration
Upper Horizon
Dairy Salute
July
UV Safety Awareness Month
Beef Salute
Bridal Guide
News & Views
Real Estate Guide
Upper Horizon
August
College Survival Guide
Fall Sports Spectrum
Grant County Fair
Iowa County Fair
Upper Horizon
September
National Cholesterol
Education Month
Fall Farm
Sportsmans Guide
News & Views
Upper Horizon
October
Ladies Night Out
National Breast Cancer
Awareness Month
Taste of Tri-County
Pork Salute
Bridal Guide
Fall Change Of Seasons
Fire Prevention
Upper Horizon
November
American Diabetes Month
Veteran’s Day Salute
Platteville High School Play Bill
Gift Ideas
News & Views
Diabetes Education
December
Drunk Driving Prevention Month
Gift Ideas
Letters To Santa
Grant County Travel Planner
Celebrations
Upper Horizon
SPECIAL FEATURES:
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Display Combination Rates
SHOPPING NEWS PUBLICATIONS
DISTRIBUTION
ONE COLOR PROCESS COLOR
DEADLINE
OPEN RATE
PICK-UP RATE
Eastern Iowa (Dyersville, IA)
19,850
$95
$185
3 p.m. Thursday
$11.95
$9.56
Freeport (Freeport, IL)
21,150
$119
$264
11 a.m. Friday
$19.00
$14.25
Grant, Iowa, Lafayette (Platteville, WI)
30,250
$150
$265
10 a.m. Monday
$17.10
$13.68
Great Dane (Suburban Madison, WI)
30,601
$215
$220
5 p.m. Wednesday
$12.30
$9.84
Monroe Area (Monroe, WI)
16,725
$119
$264
11 a.m. Friday
$17.25
$12.94
Monroe & Freeport Combo
37,875
$176
$395
11 a.m. Friday
$20.80
$17.89
1 Zone 9,000
$13.80
$10.35
2 Zones 19,812
$17.75
$13.31
Oelwein Reminder (Fayette, IA)
Oelwein Reminder (Buchanan, IA)
Richland Center (Richland Center, WI)
13,000
$85
$210
11 a.m. Friday
$9.75
$7.80
Wisconsin/Iowa (Prairie du Chien, WI)
19,450
$85
$160
4 p.m. Thursday
$10.70
$8.56
DEADLINE
OPEN RATE
NEWSPAPER PUBLICATIONS
DISTRIBUTION
ONE COLOR PROCESS COLOR
P.O. Box 500, Platteville, WI 53818
Phone: (608) 348-2374 or 1-800-236-2537
Fax: (608) 348-3388
Website: www.yourshoppingnews.com
General Manager:
Brian Stuart - bstuart@wcinet.com
For Advertising Assistance:
Jared Baker - jared.baker@wcinet.com
Lisa Banfield - lbanfield@wcinet.com
Kathie Bartels - kathie.bartels@wcinet.com
Deb Bradley-Scott - debra.bradley-scott@wcinet.com
Tiffany Gardner - tiffany.gardner@wcinet.com
Pam Heins - pheins@wcinet.com
Distribution:
Shelley Brown - shelleybrown@wcinet.com
Design Department:
Patti Schneider - pschneider@wcinet.com
PICK-UP RATE
Cascade Pioneer (Cascade, IA)
2,000
$95
$185
11 a.m. Friday
$9.50
$7.60
Dyersville Commercial (Dyersville, IA)
4,000
$95
$185
11 a.m. Friday
$9.75
$7.80
Manchester Press (Manchester, IA)
2,500
$95
$185
11 a.m. Friday
$9.25
$7.40
Oregon Observer (Oregon, WI)
1,935
$215
$190
11 a.m. Friday
$10.65
$8.52
Email your ads to Patti Schneider at: pschneider@wcinet.com
Ads sent by email must be confirmed by calling (608) 348-2374
or 1-800-236-2537 prior to deadline.
Verona Press (Verona, WI)
2,047
$215
$190
11 a.m. Friday
$10.65
$8.52
Design Services
Stoughton Courier Hub (Stoughton, WI)
2,428
$215
$190
11 a.m. Friday
$10.90
$8.72
Fitchburg Star (Fitchburg, WI)
12,497
$215
$185
11 a.m. Friday
$11.28
$9.02
We’re unique in our ability to offer you effective and affordable
design services. Our experienced staff know the right questions
to ask to ensure your project’s success. We also have an
extensive library of art to enhance your promotional tools.
Put our talents to work for you in designing flyers, catalogs,
brochures, logos, newsletters and more. We can design
anything to your satisfaction.
Shopping News Preprinted Insert Rates
Customized Inserts
Value Priced To Be Very Competitive. Your
business can have a professional advertising
piece produced more expediently than ever!
The Shopping News will design your insert
and have it printed in vibrant process color.
This attractive piece will prove invaluable to
your marketing efforts. Use it for product
or service information or as a special
promotion. Also a great avenue for co-op
use. Your preprint can be inserted into our
publication, full or zoned distribution, for
a reduced price when you sign a pre-print
partnership agreement.
Delivery to be made 7 days prior to
publication. Bulk shipment on skids preferred.
Pick up is available when prior arrangements
have been made with your account
executive. Receiving hours at the Woodward
Printing Services’ dock are 8 a.m.-4 p.m.
Monday through Friday. WPS is located at
11 Means Drive, Platteville, WI.
Based on cost per thousand inserted. Minimum insertion charge is based on 1,000 inserts.
Single Sheet
60# & up
8 Pg.
Tab
12 Pg.
Tab
16 Pg.
Tab
20 Pg.
Tab
24 Pg.
Tab
28 Pg.
Tab
32 Pg.
Tab
36 Pg.
Tab
40 Pg.
Tab
1,000 5,000
$56 $67 $68 $69 $70 $71 $72 $73 $74 $75 $79
5,001 10,000
$55 $65 $66 $67 $68 $69 $70 $71 $72 $73 $77
10,001 15,000
$54 $64 $65 $66 $67 $68 $69 $70 $71 $72 $76
15,001 20,000
$53 $63 $64 $65 $66 $67 $68 $69 $70 $71 $75
20,001 30,000
$52 $62 $63 $64 $65 $66 $67 $68 $69 $70 $74
30,001 45,000
$51 $61 $62 $63 $64 $65 $66 $67 $68 $69 $73
Page Dimensions: Final folded size should be
81⁄2''x11''. Folding charge of $30.00 per 1,000 Over
pieces is additional.
45,001
Zoning: We can target your insert to
specific towns and zip codes. Contact your
account executive.
4 Pg.
Tab
$50 $60 $61 $62 $63 $64 $65 $66 $67 $68 $72
Ask about our preprint agreement rates for extra savings!
To Send Display Ads Electronically:
The Value
of Color
Estimates vary but color can
improve the response to your ad
as much as 60% over a black and
white ad, and 40% compared to
two-color ads.
Color gives newspaper advertisers these
advantages:
• Draws readers toward an ad - 50% more than black and white.
• Keeps readers more involved in the advertising message.
• Ad recall is 31⁄2 times higher for color ads vs. black and white.
It’s a simple fact...ad performance is strongly influenced by color!
For Results You Can Trust
P.O. Box 500, Platteville, WI 53818-0500
Phone: 1-800-236-2537 Fax: (608) 348-3388
www.yourshoppingnews.com