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A s t e l l a r e v e n t f o r a g i n g b r a i n h e a lt h
A Global Leader In Aging
Brain Health
Founded in 1918, Baycrest is a global leader and one of the world’s
most comprehensive centres for aging brain health. Based on a 22acre campus in Toronto, Baycrest provides exemplary care through
a unique continuum of services. An academic health science centre
fully affiliated with the University of Toronto, Baycrest is also at the
forefront of cognitive neuroscience research aimed at preventing
and controlling brain-related illnesses.
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What is BaycresT
Dancing with our Stars?
Baycrest Dancing with our Stars is one of the
most glamorous galas in the Greater Toronto
Area, drawing close to 800 guests from the
Baycrest family – a world leader in aging brain
health – and the wider community. Held by
the Baycrest Foundation, this annual event
pairs community leaders with professional
dance partners to foxtrot, samba and tango
their way to a panel of celebrity judges, raising
funds along the way in support of Baycrest.
Supporters of Baycrest Dancing with our Stars
are as diverse as the city itself, comprising
people from all walks of life. Thanks to the
generosity of sponsors, donors and patrons
of Baycrest Dancing with our Stars, we have
raised more than $14 million – $1.5 million last
year alone – to support programs and services
that promote excellence in care, research and
education in the field of aging.
2013 co-chairs, Warren Kimel, General Manager & Vice President of
Fabricland Distributors and Keith Pelley, President of Rogers Media
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Four courageous community leaders and their professional dance partners
will be taking to the to the stage for a one-of-a-kind live performance to raise
much-needed funds for the Baycrest Foundation. And they need your support!
Season 4 – Our Stars
Baycrest Dancing with our Stars, Season 4 | Thursday March 7, 2013 | Allstream Centre – Exhibition Place
Nicole “Moonbeam” Inwentash
Joshua “Supernova” Wise
Margie “the Night Star” Nightingale
David “The Big Dipper” Purdy
Community philanthropist
Senior Wealth Advisor for the
Foundation board member and
Senior Vice President, content
“I’m very excited to be
involved with Baycrest. I love
performing and can’t wait to
start practicing!”
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Wise Wealth Management Group
of ScotiaMcLeod
“This touches me personally
longtime supporter of Baycrest
“The research done at Baycrest
has already helped countless
and video product, at Rogers
Communications Inc.
“Everyone has either a family
because my immediate family is
families and caregivers. I’m
member or friend affected by
affected by Alzheimer’s. Dancing
proud to be a part of it.”
aging brain health. That’s why I’m
for the cause seemed like the
putting my best foot forward to
least I could do.”
help Baycrest achieve its goals.”
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Why become a Sponsor?
By sponsoring Baycrest Dancing with our Stars
you will:
 support Baycrest innovations in aging brain
health through research, education and
care – see ‘Where the dollars go’ on pages
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 increase awareness of your brand
 increase visibility and exposure to an
affluent and influential demographic
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Our sponsorship partners are positioned front
and centre within a highly-publicized and
well-attended event. The events team at the
Baycrest Foundation will work closely with
you to coordinate the numerous promotional
activities before, during and after the event
that maximize your exposure.
Sponsors of Baycrest Dancing with our Stars
are showcased in all event advertising and
media coverage and recognized nationally as
our partners in brain health.
 demonstrate community investment and
corporate social responsibility
 benefit from extensive media coverage
Dina Pugliese & Kevin Frankish, emcees of Baycrest’s
Dancing with our Stars Season 4 and co-hosts of
Breakfast Television on Citytv, Toronto’s #1 morning show.
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1. RioCan’s Fred Waks with Linda Waks 2. Gina and Paul Godfrey, President & CEO of Post Media Network 3. Leslie Fullerton and Bonnie Bloomberg 4. Mark Cohon, David Cynamon and
Keith Pelley 5. Ed Sonshine, president and CEO of RioCan, with Fran Sonshine 6. Erica and Noah Godfrey 7. Danny Greenglass and Joe Brennan prinicpals J.F. Brennan Design Build
Inc. 8. David Feldman, president & CEO of Camrost-Felcorp and Angela Feldman 9. Jeffrey Engel, chair of the Engelite Foundation and wife Lynda 10. Garry Foster, Warren Kimel, Susan
Sutton, Dr. Anthony Melman and Dr. Bill Reichman 11. Honey Sherman and Howard Sokolowski 12. Suzanne Cohon, principal at ASC PR, with daughter Parker 13. Clara and Richard Cooper
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Baycrest Dancing with our Stars, Season 4 Sponsorship Opportunities
Sponsorship Type
Amount
Available
Social Media
Exposure
Logo
Recognition1
Presenting Sponsor
$150,000
1
X
X
Program Ad
Seats
VIP
Reception
Verbal
recognition
during event
Complimentary
Parking
One page, full colour,
inside front cover
VIP table (24)
X
X
X (valet)
Addidtional Benefits
 Exclusive opportunity to address the attendees on stage during event
 Exclusive opportunity for promotional event at corporate location featuring professional
dancers promoting the event & partnership with Baycrest
 Prominent recognition on the cover of all printed & electronic communication
 Logo on all event signage
 Discounted rate for additional table sales
Evening Sponsor
$100,000
1
X
X
One page, full colour,
inside back cover
VIP table (12)
X
X
X (valet)
 Prominent recognition on the cover of all printed & electronic communication
 Logo on all event signage
 Discounted rate for additional table sales
VIP Reception Sponsor
$75,000
1
X
X
One page, full colour
VIP table (12)
X
X
X (valet)
 Recognition on all VIP reception materials & signage
 Exclusive opporuntity for distribution of a VIP gift (supplied by sponsor) to all VIP guests
 Discounted rate for additional table sales
Signature Sponsor
$50,000
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X
X
One ½ page, full colour
VIP table (12)
X
X
X (valet)
Parking Sponsor
$36,000
1
X
X
One ½ page, full colour
Platinum table (10)
X
X
X (valet)
 Recognition on all parking materials & signage
 Exclusive opporuntity for distribution of a parking gift (supplied by sponsor) to all valet cars
 Discounted rate for additional table sales
Platinum Sponsor
$25,000
30
X
One ½ page, full colour
Platinum table (10)
Gold Sponsor
$18,000
20
X
One ¼ page, full colour
Preferred table (10)
X
Silver Sponsor
$12,500
20
X
Table (10)
X
Dinner Ticket
$1,000
1. Event website, evening program, audio-visual presention during event, pre &
post event advertising (subject to production schedule), table sign
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X
X
X
To discuss sponsorship opportunities for Baycrest Dancing with our Stars, please contact:
Kerry McCloy at 416-785-2500 x 2351 or dancingwithourstars@baycrest.org
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In Good Company
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The Baycrest Foundation has formed mutually beneficial partnerships
with local and national organizations. Here are a few supporters of
Baycrest Dancing with our Stars from previous seasons.
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Where the dollars go
Funds raised by the Baycrest Foundation support Baycrest’s efforts to
enrich quality of life in the community by providing exemplary senior care,
educating clinicians and clients, and by pushing the bounds of knowledge
about the aging brain.
R esearc h
C are
E d u cati o n
C o mm u nit y
Through your sponsorship, you will help some of the world’s
You will also be sustaining a unique continuum of care that
What’s more, you will be sustaining our efforts to educate
As an increasing proportion of the populace reaches seniority,
leading scientists with the means to delve into the nature of
serves more than 2,500 older adults each day. Baycrest
and train health-care professionals and students in the best
the demand for Baycrest’s services – in addition to challenges
human brain injury and disease. You will enable scientists at
encompasses a 472-bed long-term care home, a 300-bed
techniques in senior care and to share knowledge about the
to the health-care system and the community – will increase.
Baycrest to understand how the brain changes over time and
hospital, a 192-suite assisted living facility, a 120-suite
aging brain more widely. Baycrest has more than 200 staff
Baycrest Dancing with our Stars is a unique opportunity for
how we can maintain its optimal health as we age. You will
independent living facility, as well as wellness and outreach
with academic appointments and trains more than 1,100
you to make an astronomical difference in aging brain health
also enable our researchers to study how the brain shapes
programs, residential housing and outpatient clinics. We
students from 24 universities and colleges each year in a
and in the lives of the people we serve. With your sponsorship,
behaviour, cognition and mental health. In addition, your
provided 273,000 patient days of care during 60,000 patient
wide variety of health disciplines – more trainees than any
we can face these challenges together and take our work in
sponsorship will allow our scientists to use technology to
visits last year, and your sponsorship will strengthen our
leading institution focused on aging. Baycrest is an emerging
the aging brain to the next level – above and beyond.
analyze massive amounts of brain imaging data, enabling
ability to improve the health and well-being of the elderly –
hub for global tele-education in aging, collaborating with
deeper insight into the changing brain. For example, The
now and into the future.
60 institutions around the world, and your sponsorship will
Virtual Brain – launched in October – is the first international
further enhance our ability to positively impact senior care
effort of its kind to create a detailed atlas and simulation of
and educate others worldwide.
the brain, potentially transforming how we assess and treat
brain disorders in the future.
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Baycrest Foundation
3560 Bathurst St.
Toronto, ON M6A 2E1
416-785-2500 x 2351
dancingwithourstars@baycrest.org
baycrest.org/dancingwithourstars