brochure - Digital Deluxe

For over ten years, Digital Deluxe’s designers have been
imagining all kinds of stories and inventing media forms
to reach and engage targeted audiences.
Digital Deluxe was founded in Arles (southern France) in 2002 by four creative associates
coming from different fields - graphic arts, interactivity and exhibition design.
Gambling on a move outside of Paris to pursue their professions, within five years
they successfully reached their original goals. The company established strong product
development methodologies, internal management and a network of technical partners
and contractors… to produce original, communicative user-interfaces and contents
for its clients.
Each project team is guided and supervised by artistic directors Elizabeth Guyon
and Patrick Poisson.
Digital Deluxe partners :
David Barel, Layout Artist / Alban Barré, Video Director / Tamar Bigvava, Graphic Artist
Thomas Chirouse, Architect / Serge Damon, Lighting Technician
Julie Gazard, Graphic Artist / Olivier Gomel, Interactive Developer
Magali Guyon, Web Architect / Julien Hô Kim, Sound Designer
Olivier Lépine, Web Developer / Jens Lofberg, Interactive Developer
Stefan Piat, Digital Artist / Corrine Sérapion, Actress
Guillaume Stagnaro, Digital Interfaces Designer / Samuel Thomas, Video Director
Theo Tillberg, Interactive Designer / Fabrice Troutier, Music Composer
Vincent Vanwaelscappel, Web Developer
Digital Deluxe conceives,
designs, produces and stages
graphic-audiovisual-interactive
«site-specific» works.
References
Biennale des cinémas
arabes à Paris
Mémorial de l’AlsaceMoselle de Schirmeck
Canal+
Mission Cézanne 2006
Centre Georges Pompidou
Mission TIC du Conseil
Régional PACA
Clara Films
(Public institution, 2004)
CNRS-Université Paris-Sud
Musée de l’Arles et de la
Provence Antiques
Crédit Lyonnais
MyCity
Donation Lartigue
Pathé Télévision/TF1
École Nationale
Supérieure d’Architecture
de Marseille
Patrimoine
photographique
(Film producer, 1997)
(Research University, 2002)
(Bank, 1996-2001)
(Cultural institution, 1999-2008…)
(Architecture University, 2005-2007)
Festival de l’Écoute
(Music & Sound festival, 2003-2005)
(International Cultural event, 2000)
(TV producer, 1999)
(Cultural institution, 1999-2003)
Peclers Paris
(Trend counselling, 2000)
Les Rencontres d’Arles
Festival Off d’Avignon
(International photo festival, 2007)
Fluor Architecture
Salon du Livre Jeunesse
de Montreuil
GMT Production/M6
Siarep
Hôtel Splendor
SONY Music/Inflammable
records
(International theatre festival, 1997)
(Architects, 2005)
(TV producer, 1999)
(Artistic production, 2004-2005)
Institut du Monde Arabe
(Cultural institution, 1997-2008…)
Jean Paul Gaultier
(Haute-couture, 1998)
K2 Bruxelles
(Film producer, 1999)
Before Digital Deluxe
At Digital Deluxe
(Museum, 2005-2006)
(French Cultural event, 1995)
(Construction company, 2006-2008…)
(Music company, 2000)
Technikart
(Magazine, 1999)
Technovision
(Product company, 1998)
Théâtre d’Arles
Les Films de Mai
(Cultural institution, 2004-2008…)
Lexmark
Théâtre Jacques Tati
d’Orsay
Marseille Provence 2013
Transradio
Méditerranée Multimédia
TV5
(Film producer, 1998)
(Product company, 2000)
(Non-profit Association, 2007-2008)
(Network of companies, 2003-2006)
(Cultural institution, 1997)
(Cultural institution, 2003-2005)
(TV channel, 2001)
Interactive design
(National Cultural Center in Paris, 2005)
(Cultural event, 2006)
Graphic and visual communications
(TV channel, 1996)
(Museum, 2002)
Scenography and public installations
(International film festival, 2000-2006…)
Projects at a Glance
Marseille Provence 2013
Interactive design
Non-profit Association for the European Culture Capital Candidature
Image conception, interactive design, establishing the Content Management
System (Joomla! and WordPress Mu), technical development of website and
Blog 2.013, three multi-blog platforms, September-December 2007.
www.marseille-provence2013.fr
Projects at a Glance
Le Voyage Immobile (The Still Journey)
Scenography and public installations
An interactive and travelling environment (Artistic direction - design of the travelling
structure and the interactive artistic content). Project ordered by Mission Cézanne 2006,
Aix-en-Provence. On display to the Public from June to December 2006.
www.youtube.com/DigitalDeluxe
“
Experimenting
in new
relationships
with the
public
”
Elizabeth Guyon
Art director,
Exhibition and Interactive
content Designer
bab@ddeluxe.com
My “environments”, or these contentmedium-interface systems, are deeply
rooted in engaging audiences on new levels.
I experiment in altering the perception,
questioning the status and role of the
visitor as both an individual and as a part
of a collective. By focusing on both the active
and passive aspects of the encounter, I
create new relationships between the visitor
and the environment which produce
a clear direction in the experience.
Although my objectives are educational,
my work is often based on artistic
- more than pedagogical - premises.
Projects at a Glance
École Nationale Supérieure d’Architecture de Marseille
Global branding campaign, May-September 2005.
Communication support - conferences, open-houses, seasonal mailings for new year - 2005-2007.
JEAN-CLAUDE G
GROUSSARD
ROUSSARD
Directeur
jean-claude.groussard@marseille.archi.fr
t. +33 (0)4 91 82 71 01
f. +33 (0)4 91 82 71 80
184 avenue de Luminy Case 924 13288 Marseille Cedex 9
Graphic and visual communications
n∞ SIRET 19130236300012
“
”
Why didn’t I go
with the valueadded routine?
Patrick Poisson
Art Director,
Graphic and Interactive
Designer
pat@ddeluxe.com
In articulating and launching each communication
strategy into today’s media market, I look for the
most pertinent relationship between a content, a
brand, a product and its public. With each new
project, as a typically over-stressed and demanding
Art Director, I (and surely my clients) constantly ask
the same question : “Where is my value-added?”
and my answer is invariably the same : “My
approach to design!”. Design is an art in finding
the right balance between intentions and
constraints. This principle can be applied to every
aspect of creativity : the analysis, conception,
structure, information, image, graphic, ergonomics,
interactivity… With this orchestration in mind, I
produce tailor-made strategies with creativity and
high quality. Each technological and design choice
favours simplicity.
Projects at a Glance
Les Rencontres d’Arles 2007
Interactive design
Image conception, interactive design, technical development and launch of the
websites Rencontres d’Arles and Photography Workshops at the Rencontres d’Arles,
April-July 2007.
Projects at a Glance
Medmultimed
Interactive design + Visual communication
Branding and communication campaign for Medmultimed association - a
Mediterranean network of multimedia companies both on-line and traditional
media, 2003-2005.
Graphic design for the Medmultimed 1 et Medmultimed 2 events.
About
Medmultimed
Medmultimed is a
mediterranean
network of
multimedia
organisations
based in the PACA
(Provence-AlpesCôte d’Azur) region,
whose primary
activities are to create
and distribute digital
arts products and services for
cultural, educational, tourism, and professional
purposes through all types of media (e.g. web,
telephony, cd-rom, dvd, etc.)
Digital Deluxe has been a member of
Medmultimed since the inception of this
non-profit in 2003. At the behest of the
founders, Bertrand Bigay and Yann Le Fichant,
Elizabeth Guyon has spear-headed a strategic
planning and communication mission a) to
define the action plan and functions of
Medmultimed, b) to identify and bring together
a network of partners c) to establish a
communication strategy, and d) to develop the
membership.
In January 2006, following the annual General
Assembly, the members of Medmultimed elected
new officers : Vincent Deruelle (President), Eric
Mazoyer, Jean-Marc Subra, Philip Belhassen and
Patrick Poisson (Vice President PACA west) with
a mandate of promoting Medmultimed and
building its network of partners in the region
around Arles.
Pôle Média de la Belle de Mai
37, rue Guibal
Hall Nord - 2e étage
13356 Marseille cedex 03 FRANCE
Coordinator : Anne-Ingrid de Miras
aidm@medmultimed.org
Experiment at a Glance
Hôtel Splendor
Design, construction and production
Interactive show installation (Artistic direction - Set, lightning and sound design,
staging of the show)
Artistic residence and public opening in Marseille, July 2005.
www.youtube.com/DigitalDeluxe