graphic standards manual

Transcription

GRAPHIC STANDARDS MANUAL
table of contents
03introduction
04 our name + anagram
05 our logotype
06signatures
07 color palette
08dome
09 recommended typography
10 using the logo
02
introduction
who are we?
our logo and why it is important
and that’s where you come in
Here at Rocky Mountain College of Art + Design, we instill in
Our identity, or logo, doesn’t say too much about who we are
The most important part about this initiative is that we all need
our students a passion for innovation, critical thinking, and
by itself alone. It is through it’s environment and placement
to take responsibility for the consistent use of our logo.
technical mastery in the visual arts so they may realize their
that it exemplifies our values and goals.
unique talents and make positive contributions to our shared
cultural and professional communities.
Through our own initiative, we need to be visible throughout
Where to use it, how to use it and what it means to use
the world in order for our efforts to have purpose. So that
it positively and consistently is why this book is created.
means we need to communicate our positive message
But what does this all mean and how do people know what
Because in order for our brand to have purpose, we need to
correctly to ensure our well-deserved credit.
we do and why we do it? This is where our identity and brand
support our message clearly and consistently through the
come into play.
correct use of our logo.
From our internal messaging to our alumnus that influence the
world around us, we make a difference and we need to pass
Our efforts are meaningless unless our involvement and
along that positive message.
participation are positive and visible. Our communication
through our alumnus and practitioners have to be consistent,
and in order to do that our message has to be told.
03
our name + anagram
Our official name is Rocky Mountain College
Ofiical name
Rocky Mountain College of Art + Design
of Art + Design, and our anagram is RMCAD
(pronounced rem-cad).
Anagram
RMCAD
Incorrect
Rocky Mountain College of Art and Design
RMCAD is the main title of our institution. It should be used
verbally to communicate who we are in place of our official
name. However, in writing, our official name should follow the
first instance of RMCAD. After that, RMCAD should be used
at all times.
Rocky Mountain College of Art & Design
RmCaD
The Rocky Mountain College of Art and Design
04
our logotype
Our logo is our anagram. It can also be referred to as a
logotype, but the use of this book we will refer to it as our
Logotype
logo. This logo had font influences, but it was specifically
drawn to be its own unique set of characters.
Our logo was designed so that it can work ontop of,
surrounded by, and alongside many different types of imagery
and designs. However, when the logo is used alongside other
logos (i.e., as in a sponsorship situation)
The logo should not be altered, rearranged or re-created in any
way; this includes being stretched or scaled out of proportion.
Incorrect
Our logo is registered and must have the regsitration
symbol in place at all times.
See page 07 for our preferred palette of colors.
fyi: Vector & rastor images:
Vector based files can be stretched to be larger. Raster files such
as a jpeg, tiff, raw, gif or png has stationary pixels and will not
stretch gracefully. Please do not stretch the logo.
05
signatures
A signature is the combination of our logo and official name.
The plus sign that is within our name that accompanies the
Formal Signature
logo should always be represented with another color in our
palette, unless it is in printed in black and white.
Our name that accompanies the logo should always be
Our name is positioned
underneath the logo to it’s
exact width. The height of
the white space between our
logo and the line height of our
formal name is equal to the
height of the plus symbol (+)
in our formal name.
underneath, never on top.
See page 07 for our preferred palette of colors.
Incorrect
Name on top of logo
One Color logo with name
(Unless it’s black)
06
color palette
Pantone® 158 and Pantone® 425 are RMCAD‘s two main
colors and can be used for the logo.
RMCAD Orange
PMS 158
C: 0, M: 61, Y: 97, K: 0
R: 222, G: 112, B: 8
Hex Value: ea7125
No color versions other than those shown in this manual may
be created.
RMCAD Gray
Also, color versions of the logo are never to be reproduced in
®
black and white.
Black
PMS 425
C: 0, M: 0, Y: 0, K: 77
R: 89, G: 89, B: 89
Hex Value: 575a5d
PMS Black
C:0, M: 0, Y: 0, K: 100
No Color
Reversed/White
®
Our secondary color palette can be used in addition to our
Secondary
primary color palette. The seven colors represent each of our
BFA programs, indicated below the color swatches.
Incorrect
PMS 371
Interior Design
PMS 519
Fine Arts
PMS 195
Animation
PMS 703
Game Art
PMS 116
Illustration
PMS 647
Graphic Design
PMS 568
Art Education
Secondary colors (or any
other color combination)
used in our logotype
07
dome
The iconic geodesic dome, which is installed on our camps,
Orange - 158 C
Gray - 425 C
Black
Reversed/White
incompasses both fine art influences with classic design. thus
making it a perfect form to represent our brand.
As a secondary identity element the icon can be used
alongside our logotype and apart from the logotype, but never
without our logotype somewhere on the same page (both
print, web and in signage).
Incorrect
Any other colors used for the
dome, other than the ones
indicated above
Changes in proportion
08
recommended
typography
These fonts listed here are chosen to be used for all
Helvetica Neue LT Std
“permanent” RMCAD materials, including stationery,
35 Thin
business cards, forms, ID badges and signage.
(e.g. captions, body)
55 Roman
(e.g. body)
75 Bold
(e.g. headlines, subheads)
DIN 1451 Std
Mittelschrift
DIN 30640 Std
Neuzeit Grotesk Light
Palatino
Regular
Palatino
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
0123456789
0123456789
0123456789
0123456789
0123456789
0123456789
09
using the logo
Our logo is designed to be used for many different
applications and in many different ways. For instance, most
colleges and universities and corporations demand space
around their marks. For us that rule doesn’t make much sense.
®
1600 Pierce Street | Denver CO 80214
800.888.ARTS | www.rmcad.edu
Our community is made of up creatives and thus the mark
should used in many creative fashions. But please be
responsible. Our logo should be legible and should stand
out if and when it is used against and around other
images and objects.
However, when our logo is used in stationary, it should
abide by these formal standards.
®
Name
Title, Department
email@rmcad.edu
Direct: xxx.xxx.xxxx
1600 Pierce Street | Denver, CO 80214
P 303.753.6046 | F 303.759.4970
www.rmcad.edu | 800.888.ARTS
10
1600 Pierce Street
Denver CO, 80214
303.753.6046
800.888.2787
rmcad.edu
®
®
®
®
®
COLLEGE O
|
80 0 . 8 8 8 . 2787
T + DESIGN
est.1963
DE
F
AR
CKY MOUN
T
N
AI
O
|R
Rocky Mountain College
of Art + Design
®
®
®
S A T U R D A Y | J U LY 2 8 | 10 A M — 3 P M
®
Rocky Mountain
College of
Art + Design
DAY
Rocky Mountain College
of Art + Design
DISCOVER
®
N VE R, C O
BFAs + MAs | online + on-campus
2D + 3D Animation
Art Education
Ceramics
Communications Design
Game Art
Illustration
Interior Design
Painting
Photography + Video Arts
Sculpture
80 0 . 8 8 8 . 2787
BFAs + MAs | online + on-campus
2D + 3D Animation
Art Education
Ceramics
Communications Design
Game Art
Illustration
Interior Design
Painting
Photography + Video Arts
11

graphic standards manual

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