Integrated Media Planning Guide

Data-Driven
Marketing Solutions
Content, Technology, and
Business Intelligence
www.mdtmag.com
2016
Integrated Media
Planning Guide
Making Buyer/Client
Connections
Meeting Audience Job
Performance Needs
Medical Design Technology Engages a Market-Leading
Audience of Medical Device Design & Engineering
Professionals Every Day
The Market
A Market Fueled by Three Key Groups
of Decision-Makers
Medical device design engineers, research & development,
and corporate managers are motivated by an ever challenging
product development environment. The emphasis on a rapid
time-to-market and cost controls, mixed with strict regulatory
oversight, creates the need to realize greater efficiency in a
market expected to grow at 4.5% per year (CAGR) through
2018.*
As each group has significant influence over purchasing
decisions, they are interested in discovering innovative
technologies, market trends, and industry developments that
could enhance their latest projects. Equipped with this information, they are able to better select the products and services needed for development challenges.
Securing reliable information quickly can help ensure product
launch success. With adversity at each step, design engineers,
research and development, and corporate management are
seeking strategic partners upon whom they can rely for support. Engaging these professionals with a clear message at
critical intervals is key to establishing a credible presence in
the industry.
*Source: EvaluateMedTech® World Preview 2013: Outlook to 2018 Report, Evaluate Ltd.
www.mdtmag.com
Brand Overview
Medical device design engineers, research & development, and corporate management are seeking critical market
information, news, and technologies through a variety of desired formats in an effort to build their development
“toolbox” for current and future projects. With Medical Design Technology, your company and products remain
“top-of-mind” with these professionals through our content-rich information delivery channels.
Medical Design Technology engages an audience of design engineering, research & development, and corporate
management professionals, empowering them to elevate the quality and innovation of their development initiatives.
Respected, high-level editorial content, including daily updates on news, products, and best practices; video broadcasting; webcasts; blog posts by editors, special contributors, and readers; and multiple design tool resources,
enables these decision-makers to generate informed technology purchasing decisions in the early, middle, and
advanced stages of the design cycle.
Medical Design Technology gives you greater access to your most important
customers and prospects by reaching the key decision-makers in the top
medical device manufacturing companies including:
• 3M
• Abbott Laboratories
• Baxter Healthcare
• Beckman Coulter
• Becton Dickinson
• Boston Scientific
• Conmed Linvatec
• Covidien
• Ethicon
• GE Healthcare
• Honeywell
• Johnson & Johnson
• Medtronic
• Merck
• Pfizer
• Philips Medical Systems
• Respironics
• Siemens
• Smith & Nephew
• Smiths Medical
• St. Jude Medical
• Steris Corp.
• Stryker
• Synthes
• Welch Allyn
www.mdtmag.com
2016 Media Content Calendar
www.mdtmag.com
(Website, Newsletters, Video, Magazine )
†
JANUARY
Monthly
Highlights*
Monthly
Highlights*
FEBRUARY
MARCH
MAY
JUNE
Adhesives
Combination Products
Contract Manufacturing
Adhesives
Assembly
Buyers’ Guide
Cardiovascular
Electronic Connectors
Component Fabrication
Cardiovascular
Compliance Software
Cleanroom
Component Fabrication
Manufacturing Trends
Fluid Control
Coatings
In Vitro Diagnostics
Component Fabrication
Device Coating
Molding
Implantables
Contract Design
Infection Control
Device Packaging
Diagnostics
Motion Control
Patient Monitoring
Data Management
Medical Electronics
EMI/RFI Technology
Lasers
Portable Healthcare
Patient Safety
Device Trends
Orthopedics
Materials
Power
Miniaturization
Pumps
Disposables
Power
Medical ICs
Outsourcing
Prototyping
Sensors
Machining
Product Development
Motion Control
Test Equipment
Sterilization
Testing
Motors
Robotic Surgery
Surface Treatment
Tubing
Wound Care
Valves
Optoelectronics
Tubing
Testing Services
Wireless Connectivity
Outsourcing
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Adhesives
Assembly
Automation
Cardiovascular
3D Printing
3D Printing
Contract Manufacturing
Combination Products
Disposables
Design Trends
Component Fabrication
Contract Manufacturing
Device Software
Device Coating
Home Healthcare
Electronics Assembly
Design Software
Drug Delivery
Electronic Connectors
Diagnostics
Lasers
Fluid Control
Displays
Extrusion
Marking
Machining
Miniaturization
In Vitro Diagnostics
Electronics Assembly
Implantables
Motors
Medical Electronics
Molding
Mobile Healthcare
Filters
Looking Ahead to 2017
Neurology
Molding
Orthopedics
Molding
Machining
Medical Electronics
Plastics
Outsourcing
Power
Motors
Materials
Patient Monitoring
Pumps
Product Design
Pumps
Testing
Motion Control
Product Design
Tubing
Surgical Device Technology
Valves
Wearables
Telemonitoring
Surgical Device Technology
Wireless Electronics
*Monthly Highlights subject to change.
†
APRIL
Refer to 2016 MDT Magazine Editorial Calendar for specific coverage and closing dates.
Tubing
Website – www.MDTmag.com
www.mdtmag.com
The Online Connection to Medical Device Design Professionals
Medical Design Technology’s website – www.MDTmag.com – offers you even more opportunities to get your message in front of key customers and prospects.
With impactful rich media units and remarketing opportunities, Medical Design Technology has created an environment designed to increase exposure, drive
traffic to your site, and ultimately lead to sales. Content is updated daily and includes news, articles, product information, and a functional online buyers guide.
Home Page
Secondary Page
Leaderboard
728 x 90 pixels
Wallpaper Ad
See specs at right
CPM: $175
Wallpaper Ad
Boombox
300 x 250 pixels
Boombox
300 x 250 pixels
CPM: $95
OR
Large Tower
OR
Large Tower
300 x 600 pixels
300 x 600 pixels
CPM: $110
Leaderboard
728 x 90 pixels
CPM: $95
Billboard Ad
970 x 250 pixels
CPM: $135
Ad Specs: Submit .gif, .jpg, .swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich Media:
looping animation and Flash included. Other rich media quoted upon request. When sending in Flash, include
.fla file (for lead tracking), .swf, and alternate .gif or .jpg. Be sure to include linking URL for ad units.
Expandable Ads: Two files are needed (closed and open) – .jpg or .swf (.swf should have as little action
scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags.
Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1040
section of the image must be transparent. Messaging should begin 50 pixels from the top of the image
and end no deeper than 700 pixels; the left and right images should be no wider than 160 pixels each.
To create a seamless user experience, it is recommended that the background on the left and right
images extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size.
Daily Newsletter
Daily Contact With Your Best Prospect
Reach thousands of opt-in subscribers through the Medical Design Technology “Daily”
(morning) and Medical Design Technology “Today” (afternoon) newsletters. Your ad
sponsorship will appear for 5 days (Monday through Friday), and will link directly to any
page on your site giving buyers access to more information about your company’s
products and services.
www.mdtmag.com
Desktop Display
Mobile Display
Premium
Leaderboard
(600 x 100 pixels;
converts to 300 x 50 pixels
for mobile display):
$2,575
Responsive Design for Increased Engagement
Currently, 53% of email is opened on mobile devices.* Medical Design Technology’s
responsive design enewsletter format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting
your message in an engaging, readable manner.
Ad Specs
TOC Premium
Boombox
(300 x 250 pixel ad,
50-character/7-word
headline, 200 characters
or 32 words of text,
and link):
$2,575
• Maximum file size – 30kb.
• File type – .gif or .jpg.
Inline
Text & Image Ad
(50-character/7-word headline,
250 characters or 32 words of
text, 180 x 150 pixel image, and
link) or
Inline Boombox
(300 x 250 pixel ad, 50-character/
7-word headline, 200 characters
or 32 words of text, and link):
$2,175
*Source: Litmus - “Email Analytics” (January 2015).
All rates are net and include 5 deployments.
Medical Design Technology Magazine
www.mdtmag.com
Technology News and Information for Medical Device Design and
Engineering Professionals
Medical Design Technology print publication reaches more than 28,000* design engineers, corporate management,
research and development professionals, and other important members of the medical device industry, each qualified by job function, business, and industry. Our website expands on that group to offer content and value to any
member of the medical device design/manufacturing industry.
Issues
Closing Dates
Ad Description
Ad Size
Trim Size
Bleed Size
January/February
January 4
Full Page
70 3 9 ¾0
80 3 10 ⁄40
8 3⁄80 3 11 1⁄80
March
February 8
2/3 Page
4 ½0 3 9 ¾0
5 3⁄80 3 10 3⁄40
5 3⁄40 3 11 1⁄80
80 3 50
8 3⁄80 3 5 3⁄80
April/May
April 6
Annual Buyer’s Guide (June)
May 27
July/August
July 1
1/2 Page Horizontal
70 3 4 7⁄80
1/2 Page Vertical
3 3⁄80 3 9 ¾0
3 3⁄40 3 10 3⁄40
4 1⁄80 3 11 1⁄80
1/2 Page Island
4 ½0 3 7 ⁄80
–
–
70 3 3 ¼0
–
–
–
–
3
September/October
September 1
1/3 Page Horizontal
November/December
November 1
1/3 Page Vertical
2 ⁄40 3 9 ¾0
1
1/3 Page Square
7
4 ½0 3 4 ⁄80
–
–
1/3 Page Island
3 ¾0 3 60
–
–
70 3 2 ¼0
–
–
1/4 Page Vertical
1 ⁄80 3 9 ¾0
–
–
1/4 Page Square
3 ⁄80 3 4 ⁄80
–
–
1/6 Page Horizontal
3 ⁄20 3 3 ⁄40
–
–
1/6 Page Vertical
2 1⁄40 3 4 5⁄80
–
–
70 3 1 5⁄80
–
–
1/4 Page Horizontal
1/6 Page Strip
*Publisher’s data, effective January 2016.
3
5
1
1
7
1
2016 Medical Design Technology
Magazine Editorial Calendar
JANUARY/FEBRUARY
MARCH
APRIL/MAY
Ad Closing
January 4
February 8
April 6
Materials Due
January 11
February 15
April 13
Feature Articles
Molding
Motion Control
Electronic Connectors
Contract Manufacturing
Fluid Control
Testing
In Vitro Diagnostics
Tubing
Medical Electronics
Device Sector Spotlight
Orthopedics
Implantables
Cardiovascular
Roundtable
Prototyping
Component Fabrication
Power
Applying Tech
Portable Healthcare
Patient Monitoring
Robotic Surgery
Perspectives
Manufacturing Trends
Patient Safety
Product Development
Notables
Test Equipment
Pumps/Valves
Adhesives/Coatings
www.mdtmag.com
Current Report
Power
Sensors
Motors
Value Added
MD&M West Showcase
Design Innovations Profiles
Web Connect & MD&M East Showcase
JULY/AUGUST
SEPTEMBER/OCTOBER
NOVEMBER/DECEMBER
Ad Closing
July 1
September 1
November 1
Materials Due
July 8
September 8
November 8
Feature Articles
Molding
Device Coating
Machining
Testing
Motors
In Vitro Diagnostics
3D Printing
Extrusion
Medical Electronics
Device Sector Spotlight
Surgical
Cardiovascular
Patient Monitoring
Roundtable
Product Design
Fluid Control
Contract Manufacturing
Applying Tech
Diagnostics
Wearables
Drug Delivery
Perspectives
Outsourcing
Mobile Healthcare
Looking Ahead to 2017
Notables
Tubing
Pumps/Valves
Component Fabrication
Current Report
Electronic Connectors
Power
Motion Control
Value Added
Design Innovations Profiles
MD&M Minneapolis Showcase
Web Connect
Feature sections and topics subject to change.
2016/2017
BUYERS’ GUIDE
Publishing Date:
June 2016
Ad Closing: May 27
Materials Due: June 2
Complete product/company
directory for the medical device
design market.
2016/2017 Buyers’ Guide
www.mdtmag.com
Year-Round Impact With the Market’s Most Complete Buyers’ Reference
Reach active buyers in the medical device manufacturing market – every time they search for your products and
services – through the 2016/2017 Medical Design Technology Buyers’ Guide. Your message will be seen by over
28,000* potential buyers in the most important U.S. medical device manufacturing facilities, and you’ll reach tens of
thousands more online. Published in June, in print and digitally at www.MDTmag.com, the Buyers’ Guide provides
your company with year-round exposure among medical design buying team members who refer to it as their first
step in choosing a product or supplier.
Increase Your Exposure in Print and Online
• Directory advertisers will receive:
- Up to 20 listings in the Product & Services Directory, enhanced listings in print, including phone, email, URL, and
cross-references to their ad
- Online “Company Profile” – includes company, information, and images
- Highlighted company name in the company list under “Site Guide”
- Free MDT Technology & Video Showcase enewsletter listing during 2016
• Enhance your online directory exposure with a keyword purchase and receive:
- Rotating banner that will appear in both the product search/browse and keyword search for those categories
purchased
- Company name/logo rotating in the “Featured Company” section under the keyword purchased categories
- Your company’s products appearing in the “Featured Product” section of your keyword banner categories
Ad Description
Ad Size
Trim Size
Bleed Size
Full Page
70 3 9 ¾0
8 ⁄80 3 11 ⁄80
8 3⁄80 3 11 1⁄80
2/3 Page
4 ½0 3 9 ¾0
5 3⁄40 3 11 1⁄80
5 3⁄40 3 11 1⁄80
8 3⁄80 3 5 3⁄80
8 3⁄80 3 5 3⁄80
1/2 Page Horizontal
70 3 4 7⁄80
3
1
1/2 Page Island
4 ½0 3 7 3⁄80
–
–
1/3 Page Vertical
2 1⁄40 3 9 3⁄40
–
–
1/3 Page Square
4 ½0 3 4 7⁄80
–
–
1/6 Page Vertical
2 ⁄40 3 4 ⁄80
–
–
*Publisher’s data, effective January 2016.
1
5
Publishing Date:
June 2016
Ad Closing: May 27
Materials Due: June 2
Custom Marketing Solutions
www.mdtmag.com
Medical Design Technology offers multiple custom marketing solutions designed to complement your total marketing communications program.
Our offerings include a wide range of services and opportunities that can create high-level branding for your company/products that position your
company as a thought leader, educate a targeted audience of industry decision-makers, and generate sales leads.
Video – Video marketing is an effective online marketing tool, working alongside
traditional web-based strategies to inform, educate, and inspire. Complete turnkey
services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational,
informational, and thought-leadership content.
Webinars – Efficient and effective, webcasts are an exceptional way to generate
high quality leads while positioning your company as a thought leader and market
expert. Medical Design Technology will work with you to develop custom webcast
content based on your suggestions and expertise. A complete marketing program
is implemented to attract a qualified audience of attendees.
Market Monitor Research Reports – Jump start your sales efforts with actionable
leads from this turnkey lead generation program. Our audience is surveyed on
relevant topics and the resulting research report is made available for download,
generating high-quality leads. A limited number of sponsorships are also available.
White Papers – Showcase your company’s thought leadership with white papers
that dig deeply into a relevant topic. White papers are hosted behind a registrationbased landing page that captures key demographics.
E-Marketing Blasts – Add significant stopping power and impact to your sales
and marketing campaign with your custom-designed, audience-directed message.
A personalized e-blast will educate and inform a top-level audience of Medical
Design Technology subscribers as you build excitement with your opportunityspecific message.
Digital Supplements – Utilize these interactive publications to target prospects
with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and
single- sponsored opportunities are available.
Research – Use custom research to uncover market perceptions about your
company or products, benchmark new product introductions, or measure your
standing next to your competitors.
Real-Time Rich Media – Real-Time Rich Media enables you to scale your marketing
and social media efforts into digital advertising. Promote your blog content, forums,
press releases, video, or social media updates in real-time to any of our qualified
audiences.
Remarketing – Elevate brand awareness and increase your online lead-gen efforts
with remarketing by reconnecting with buyers who hold the greatest potential for
purchasing your products. Remarketing adds significant value to a host of initiatives,
including product launches, rebranding and repositioning, influencing market perception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages
at scale to extremely focused audience segments on our websites and through our
remarketing network. Segmentation is available by topic, allowing you to target
an audience interested in a specific type of editorial content, and by geographical
location to help you direct your message to areas where you’re trying to find the
right customers and restrict it in other less important locales.
Sponsored Content Newsletters – Associate your company name and technology/
industry expertise via single-sponsored, topic-specific newsletters. Medical
Design Technology can work with you to develop high-level coverage of specific
technology news and trends that will reach a segmented audience of industry
professionals.
List Rentals – Specialized postal, telemarketing, and email lists are available to
target prospects that buy and influence the purchase of your product or service.
Direct mail marketing experts are available to work with you to identify, quantify,
and target prospects to propel your lead-gen initiatives.
Reprints – Reprints of print and online Medical Design Technology features are
an excellent companion piece to your own product marketing kits, spec sheets,
and white papers.
Editorial Content Guidelines
www.mdtmag.com
What to Write
Article (Technical presentation or case history)
• Share your experience/expertise or a medical device design/development success story.
• If you hear a question repeatedly from medical device companies related to your product/service, offering a
response in the form of an article is a great starting point.
• Articles for print consideration: Topic must align with focus area in an upcoming issue. Contact the editor for
details.
Blog (Opinion or commentary presentation)
• Focus on trends, technology, regulatory oversight, device sector, or some other area of the medical device
industry.
Word Count
Article: 700 to 1,200 words
Blog: 300 to 1,200 words
Deadlines
Print Article: Four weeks out from publication month; contact editor if there is a concern with making a deadline.
Web Article/Blog: Rolling deadline; the sooner the article is received, the sooner it will be published online.
Contributed Content Checklist
• Send brief abstract or outline of article idea sent to editor for consideration/review.
• Author (byline) – Technical professional/engineer; include name, title, and company.
• Images/Graphics:
Article: Include: 1 to 5; provide captions for each
Blog: Author headshot
• Print articles accepted on exclusive basis.
• Medical Design Technology follows AP style; submit article as close as possible in that format.
• Articles/blogs that read like advertorials will not be accepted for publication.
Product Release Checklist
Use our online Self-Service Product Submission form: www.mdtmag.com/product
Please contact the editor via email or
phone (see below) with any questions.
Contact: Sam Brusco
Email (preferred):
sam.brusco@advantagemedia.com
973-920-7161
Design Engineering Group
CED provides engineers, engineering managers,
and executives in the MVPD segment with news
and analyses of technologies, business trends,
and how the two intersect, through a variety of
multimedia.
ECN is a multi-media, vertical brand presenting
diverse coverage of new products and
components, technical data, opinion pieces,
and application articles for electronic design
engineers.
With dedicated coverage of the medical device
design and manufacturing industry, Medical
Design Technology presents the latest technology
for this generation of devices, as well as those
on the horizon.
Product Design & Development supports
design engineers and engineering managers
looking to advance the quality and efficiency
of their current and future design projects.
Wireless Design & Development is the RF and
microwave resource for the design engineer
and OEM in the high-growth wireless, microwave, and RF market segments.
Wireless Week is the source for news, reviews,
opinions, and in-depth analysis keeping industry
professionals up-to-date on the fast-moving
wireless industry.
Advantage Business Media Brands
Manufacturing Group
IMPO
I
®
ANUFACTURING
Technology Solutions for Manufacturing Professionals
R
Science Group
Media Staff
Editorial Staff:
Editor-in-Chief
Lee Goldberg
973-920-7054
lee.goldberg@advantagemedia.com
Associate Editor
Sam Brusco
973-920-7161
sam.brusco@advantagemedia.com
www.mdtmag.com
Sales & Production Staff:
General Manager
Nick Pinto
973-920-7745
nick.pinto@advantagemedia.com
Key Accounts
Glen Sundin
Regional Vice President of Sales
973-920-7038
glen.sundin@advantagemedia.com
MA, ME, NH, RI, VT, Eastern
Canada
Pat Venezia
Regional Director of Sales
973-920-7467
pat.venezia@advantagemedia.com
CT, DC, DE, FL, GA, MD, NJ, PA
Barbara LaTorre
Regional Director of Sales
973-920-7192
barbara.latorre@advantagemedia.com
NC, NY, SC, VA, WV
Stacey Morris
Regional Director of Sales
973-920-7034
stacey.morris@advantagemedia.com
AL, IA, KS, LA, MN, MS, ND, NE,
OK, SD, WI
Tim Owczarzak
Associate Vice President of Sales
973-920-7747
tim.o@advantagemedia.com
AR, CO, ID, IL, IN, KY, MI, MO, MT,
NM, OH, TN, TX, UT, WY
Roger Buckley
Regional Director of Sales
973-920-7681
roger.buckley@advantagemedia.com
Northern CA, OR, WA, Western
Canada
Ray Beauchamp
Regional Director of Sales
973-920-7687
ray.beauchamp@advantagemedia.com
Southern CA, AZ, NV
Robert Scolaro
Regional Director of Sales
973-920-7683
robert.scolaro@advantagemedia.com
Print Production Manager
Joshua Smith
973-920-7151
joshua.smith@advantagemedia.com
Web Production Specialist
Matt Cassidy
973-920-7063
matt.cassidy@advantagemedia.com
Contracts Manager
Pat Sikora
973-920-7468
pat.sikora@advantagemedia.com
Audience Development Manager
Gail Kirberger
973-920-7482
gail.kirberger@advantagemedia.com