2014 integrated media planning guide

www.ScientificComputing.com
Scientific Computing Engages a
Market-Leading Audience of Scientific/
Technical Professionals Every Day
2014
Integrated Media
Planning Guide
Market Coverage
Circulation
Editorial Calendar
Supplements
Website
Enewsletters
Custom
www.ScientificComputing.com
The Market
Achieving Greater Efficiency and Throughput Critical to Success
The global community of scientific computing professionals is driven by the need to achieve greater efficiencies and
throughput with scientific and engineering applications and related technologies. These professionals are seeking
information about the latest applications, best practices and strategies that can aid in advancing research and
delivering quality results better, faster and cheaper. Critical topic areas include high performance computing,
informatics, data analysis, integration and big data.
The scientific computing market is comprised of a horizontal cross-section of the scientific and engineering
marketplace, with key areas of focus on:
• Pharmaceuticals/biotechnology
• Chemicals/petroleum
• Electrical/electronic
• Government and university research centers
Keeping abreast of the latest new technologies and new products involving scientific and technical computing is
critical, and scientific computing professionals are proactive in their search for unbiased and objective information
on products and suppliers obtained from a variety of print and online media sources. As a group, they are making
major software and hardware purchasing decisions and investments for mission-critical applications, in many cases
for large numbers of users in multiple locations. Gathering reliable information in a timely manner, and learning
about new techniques and applications that apply to their work, is critical to finding the right products, solutions and
vendors for their business applications.
www.ScientificComputing.com
Overview
Scientific Computing’s readers drive the purchase of technical software and IT-related
products and technologies. Their objective: to bring the most technologically advanced
software and computer systems into their organizations. They are constantly striving to
keep abreast of the latest new technologies and new scientific and technical computing
products in order to identify the right products, solutions and vendors for their business
applications.
These scientists, researchers, managers, corporate-level executives, and other technical
professionals specify and buy informatics and IT solutions for their organizations. They’re
proactive in their search for facts and information in a variety of formats, analyzing
significant trends, technological innovation, and industry developments in the interest of
making informed purchasing decisions.
Your company and products remain “top-of-mind” with these professionals through
Scientific Computing’s content-rich information delivery channels, empowering them to
elevate the quality and innovation of their high-level computing initiatives. Respected,
high-level editorial content – including Scientific Computing and HPC Source interactive
e-magazines; NewsWire daily e-newsletter; ScientificComputing.com; professionally
planned educational webcasts; and custom publishing supplements – allows these
decision-makers to make informed technology purchasing decisions in the early, middle,
and advanced stages of the buying process.
Total Integrated Audience
Connect With a Global Audience of Potential Customers
*Publisher’s data, October 2013.
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www.ScientificComputing.com
2014 Media Content Calendar
(Website, Enewsletters, Digital Magazine)
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
Informatics
Quality by Design
Big Data
Audit Trails
Cost of Ownership
Interfacing
CDS
ELN
Workflow Automation
State-of-the-Market
Regulatory Update
Security
QA/QC
Integration
HPC
Architecture Comparisons
Return on Investment Case
Studies
Scalable Storage
Extreme Computing
State-of-the-Art in HPC
Visualization
Data Analysis
Simulations
Model Selection
Data Analytics
Statistical Software
Mathematics
Numerical Analysis
Data Analytics
Webcasts
Events
SLAS
Pittcon
Big Data
Visualization
Bio-IT World
ELNs, Data Analytics and
Knowledge Management
Summit
ISC ’14
Cloud Slam ’14
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Informatics
Spectroscopy
Chemistry
Web-based Software
Regulatory Update
Validation
Audit Trails
ELN
Global Implementation
Reliable Traceability
Add-Ons
Interfacing
Web Apps
COTS
HPC
Reader Survey Results
Power & Cooling
Energy-efficient HPC
Big Data Analytics
High Performance Applications Human Brain Research
Data Analysis
CAE
Computational Chemistry
Six Sigma
Design of Experiments
Multiphysics Modeling
High Performance Storage
Power & Cooling
Webcasts
Events
Acceleration Technologies
SC14
Predictive Analytics
www.ScientificComputing.com
Website – www.ScientificComputing.com
The Online Connection to Scientific/Technical Computing Professionals
With more than 900,000 page views and 600,000 visits per year, Scientific Computing’s website provides news,
exclusive articles, information on new products and technologies, on demand webcasts, and more updated every day.
Home Page
Leaderboard or
Expandable
Leaderboard
728 x 90 pixels;
Expandable opens to
728 x 180 pixels
Expandable CPM: $53
Standard CPM: $43
Wallpaper Ad
Appears run-of site to
the left and right of the
website page. See complete specifications and
suggested creative tips
at right.
CPM: $100
Secondary Page
100 x 100 pixels,
opens to 500 x 500 pixels
CPM: $75
Pencil Pushdown
970 x 30 pixels,
opens to 970 x 418 pixels
CPM: $90
Sponsored Product
Sponsored Product
100 x 100 pixels,
opens to
500 x 500 pixels
CPM: $75
50 words or less of
text and 75 x 75 pixel
image
CPM: $38
Boombox or
Expandable Boombox
300 x 250 pixels;
Expandable opens to
500 x 250 pixels
Expandable CPM: $53
Standard CPM: $43
50 words or less of text
and 75 x 75 pixel image
CPM: $38
Peel Back
Peel Back
Billboard Ad
620 x 300 pixels
CPM: $68
Tower or
Expandable Tower
160 x 600 pixels;
Expandable opens to
300 x 600 pixels
Expandable CPM: $48
Standard CPM: $35
Rich Media
Boombox
300 x 250 pixels
(Post your video
or podcast)
CPM: $53
Ad Specs: Submit .gif, .jpg, .swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich
Media: looping animation and Flash included. Other rich media quoted upon request. When sending in
Flash, include .fla file (for lead tracking), .swf, and alternate .gif or .jpg. Be sure to include linking URL for
ad units.
Expandable Ads: Two files are needed (closed and open) – .jpg or .swf (.swf should have as little action
scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags.
Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1080
section of the image must be transparent. Messaging should begin 50 pixels from the top of the image
and end no deeper than 700 pixels; the left and right images should be no wider than 160 pixels each. To
create a seamless user experience, it is recommended that the background on the left and right images
extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size.
www.ScientificComputing.com
Daily Newsletter
Daily Contact With Your Best Prospects
Scientific Computing’s daily enewsletter, NewsWire, delivers must-read news, exclusive expert features, analysis and information on emerging products and technologies.
When you include your marketing message with the daily delivery of relevant editorial
content, you’ll be in a position to influence qualified scientific computing professionals
at every stage of their individual projects and initiatives.
Desktop Display
Mobile Display
Premium
Banner
(600 x 100 pixels;
converts to 300 x 50 pixels
for mobile display):
$2,200
($440 per deployment)
You will receive highly-profiled lead information including contact details of those
readers that clicked on your ad the week after your ad appeared.
New Responsive Design
Currently, 41% of email is opened on mobile devices.* Scientific Computing’s new
responsive design format allows for easy viewing on mobile devices, automatically
adapting to the size of the screen on which it’s being displayed, presenting your
message in an engaging, readable manner.
TOC Premium
Boombox
(300 x 250 pixel ad,
50-character/7-word
headline, 200 characters
or 32 words of text,
and link):
$2,200
($440 per deployment)
Ad Specs
• Maximum file size – 30kb.
• File type – .gif, .jpg, or redirect tags
(.gif can be animated).
Inline
Text & Image Ad
(50-character/7-word
headline, 250 characters
or 32 words of text,
180 x 150 pixel image,
and link–5 available):
$1,800
($360 per deployment)
*Source: Litmus - “Email Analytics” (June 2013).
All rates are net and include 5 deployments.
www.ScientificComputing.com
Scientific Computing/HPC Source
Effective Exposure and Response That Converts to Sales
Now in its 30th year, Scientific Computing provides focused coverage of software and related
technologies for the scientific and engineering communities, highlighting the latest applications, best
practices, and strategies that can aid in advancing research and delivering quality results better,
faster, and cheaper. With a target audience of 51,000, key coverage areas include high performance
computing, informatics, data analysis, integration, and big data.
Issues
Dispay Ad
Rates
Ad Size
January 31
Interactive Full Page
$3,650
Interactive Full Page
10.15 x 7.25
ISC Special Edition
May 12
Interactive Half Page
$1,950
Interactive Half Page
5.075 x 7.25
SC Special Edition
September 26
Interactive Third Page
$1,050
Interactive Third Page
3.375 x 7.25
Emerging Trends Edition
Closing Dates
NEW FOR 2014!
Buy a full page ad and get a full page free to showcase your insight on critical
industry topics. Editor-in-Chief Suzanne Tracy will provide you with the topic
and questions; you will designate a company “expert” to answer. Provide us
with your logo, headshot, short bio, and question answers and we will lay it out
in an attractive Q&A format. This is an opportunity to position your company as
a leader and share your knowledge on up and coming trends.
Trim
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Custom Marketing Solutions
Scientific Computing offers multiple custom marketing solutions designed to complement your total marketing communications
program. Our offerings include a wide range of services and opportunities that can help position your company as a thought
leader, educate a targeted audience of industry decision-makers, and generate sales leads.
Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and
market expert. Scientific Computing will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing
program is implemented to attract a qualified audience of attendees. Also available are multi-sponsored educational webcasts.
graphical location to help you direct your message to areas where you’re trying
to find the right customers and restrict it in other less important locales.
E-Marketing Blasts – Add significant stopping power and impact to your sales
and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of
Scientific Computing subscribers as you build excitement with your opportunity-specific message.
Sponsored Content Newsletters – Associate your company name and technology/industry expertise via single-sponsored, topic-specific newsletters. Scientific
Computing can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of scientists and
researchers.
Video – Video marketing is an effective online marketing tool, working alongside
traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand
awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.
White Papers – The White Paper Showcase is an effective way to deliver
high-level content and key technical information to an audience eager to learn
more from authorities on issues, technology, and trends impacting their industry.
Remarketing – Elevate brand awareness and increase your online lead gen efforts
with Remarketing by reconnecting with buyers who hold the greatest potential for
purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages
at scale to extremely focused audience segments on our websites and through
our remarketing network. Segmentation is available by topic, allowing you to
target an audience interested in a specific type of editorial content, and by geo-
Custom Digital Magazine – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert
commentaries, case studies, and topical coverage of a key area of technology.
Multi- and single-sponsored opportunities are available.
Research – Use custom research to uncover market perceptions about your
company or products, benchmark new product introductions, or measure your
standing next to your competitors.
Reprints – Reprints of digital and online Scientific Computing features are an
excellent companion piece to your own product marketing kits, spec sheets, and
white papers.
List Rentals – Specialized postal, telemarketing, and email lists are available to
target prospects that buy and influence the purchase of your product or service.
Direct mail marketing experts are available to work with you to identify, quantify,
and target prospects to propel your lead-gen initiatives.
ALNGroup
Science
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TM
ALN
W RLD
Serving a global audience with technical and
operational information relating to developments
in laboratory animal science.
TM
A multi-media resource of products and
information to design, build, and equip today’s
research animal facilities.
Providing life science/biotechnology researchers with product/technology information through
tools and techniques and specific technologyfocused coverage.
Products, technologies, and applications on gas,
liquid, and ion chromatography, chemistries and
columns, software, sample prep, and spectroscopy for separation scientists.
2013
A leading source of information on contamination prevention, detection, and control for
cleanrooms and critical environments for
controlled environments professionals.
Incident response and analysis, digital evidence
and the law, forensic analysis for mobile devices,
methods and tools, forensic investigation and
event reconstruction for digital forensic
professionals.
Delivering up-to-date knowledge to help
scientists and biopharmaceutical researchers
bring safer, more effective treatments to market
more quickly.
Forensic science technology, trends, equipment,
services, and laboratory design for forensic
scientists, crime scene investigators, and
forensic specialists.
Educating R&D/laboratory professionals
involved in the design, construction, and
engineering of laboratory facilities.
For 50 years, Laboratory Equipment has been
the researcher’s one-stop location for news and
information on products, technologies, and
trends in the research lab.
Since 1959, serving research scientists,
engineers, and technical staff members at labs
around the world with news and technical
information.
Reporting on software and hardware
technologies related to informatics, data
analysis, integration, and big data for the
scientific and engineering communities.
Advantage Business Media Brands
Communications Group
Design Engineering Group
Manufacturing Group
IMPO
I
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ANUFACTURING
IT FOR MANUFACTURING EXECUTIVES
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www.ScientificComputing.com
Media Staff
Editorial Staff:
Sales & Production Staff:
Editorial Director
Contracts Manager
Tim Studt
Group Publisher,
Science & Technology
973-920-7748
Liz Vickers
973-920-7468
tim.studt@advantagemedia.com
631-241-6161
pat.sikora@advantagemedia.com
liz.vickers@advantagemedia.com
Editor-in-Chief
Pat Sikora
Director of Audience Development
Suzanne Tracy
Sales Manager
Harvey Swaine
973-920-7065
Patty Grogis
973-920-7096
suzanne.tracy@advantagemedia.com
973-920-7658
harvey.swaine@advantagemedia.com
patty.grogis@advantagemedia.com
Contributing Editors
Administrative Assistant
Mark Anawis
John Joyce, Ph.D.
Art Director
Ana DaCosta
Principal Scientist, Abbott; ASQ certified
Laboratory Informatics Specialist
Carol Kuchta
973-920-7126
Six Sigma Black Belt
Bob McDowall, Ph.D.
973-920-7093
ana.dacosta@advantagemedia.com
Peter Boogaard
Principal, McDowall Consulting
Founder and CEO, Industrial Lab Automation
Siri Segalstadt
Steve Conway
Principal, Segalstad Consulting AS; Author,
Research Vice President, IDC High Performance
International IT Regulations and Compliance
Computing Group
John Wass, Ph.D.
Michael H. Elliott
Statistician; Data Analysis Conference Co-chair
CEO, Atrium Research & Consulting
Rob Farber
Independent HPC Expert
Wolfgang Gentzsch, Ph.D.
Executive consultant for HPC, Grid and Cloud;
Chairman, ISC Cloud Conferences
carol.kuchta@advantagemedia.com
Print Production Manager
Debbie Wawzyanick
973-920-7148
debbiew@advantagemedia.com
Digital Production Specialist
Shannon Drury
Bill Weaver, Ph.D.
973-920-7052
Associate Professor, Integrated Science,
shannon.drury@advantagemedia.com
Business, and Technology, La Salle University