Sourcing report

Sourcing Report
Monthly tips, tricks and groundbreaking technologies to help you find the best talent online.
October 2011
Volume
44
Changes at Facebook – An Overview
O
ver the past several weeks. Facebook has made changes that have
left users either jumping for joy or a bit confused. We will review
some of the more impactful changes already in effect and others
that are coming soon.
Subscriptions
In This Issue
Changes at Facebook –
An Overview_ ___________ 1
AIRS PowerBreak Series_ ____ 2
Facebook has rolled out the ability to subscribe to non-friend feeds. By
allowing others to subscribe to your feed, you can share information
with a broad audience
while keeping personal
updates to your network.
For example, a recruiter
could post job openings
publically while posting
personal information
privately. This is a great
feature for those who don’t
want to mix the private
with the professional.
The Roots of Recruiting:
Is anyone picking up
the phone? _____________ 4
Connect with our AIRS
Training Team_ __________ 4
Yahoo People Search_______ 5
Where’s AIRS Training?______ 6
XRaying Facebook –
Could it be true? __________ 7
Where’s AIRS?_ __________ 7
In order to allow those who aren’t your friends to see your public feed, you
must activate the subscribe button at the Facebook subscribe page (http://
www.facebook.com/about/subscribe).
Once you’ve initiated the feature, others
will be able to subscribe via the button
on the top right hand part of your page
right next to the add friend button.
Connect with AIRS Online____ 8
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
1
Changes at Facebook continued
Timeline
For now, this feature is
in the test phase, but
should be available to
users by the middle of
October. However, previews show an incredible personal page set up as a
scrapbook of your life. Previously, users shared information via a feed with
the most recent comment first.
AIRS PowerBreak
Series
The AIRS monthly PowerBreak Series
features a free, 30 minute topic
specific session.
October 2011: Saving Bookmarks
to Folders, the Web and Multiple
Browsers
October’s class will show you how
to leverage bookmarking of your
advanced Boolean across multiple
browsers for safekeeping and
sharing.
This class is on Friday October 21,
2011 at 2pm EST.
Now, each user can choose a cover picture, special stories as well as
application information. For example, if you want a story about a
significant milestone or job information to show up on the page instead of
your lunch options, it will appear front and center allowing you to manage
your social imprint and reputation.
Newsfeed Ticker
The newsfeed ticker is a continuous
update inside Facebook while you
work on other things within the site.
It contains activity stories such as
friend comments, likes, and event
information. The difference between
the ticker and the “recent story” section
is that the latter shows only actual
stories which could include updates,
photos, links and videos.
Sign up now!
http://bit.ly/ngngmf
November 2011: Quick HTML
Meta tags for your Career Blog
November’s class will be focused on
using HTML on your career blog to
drive traffic to your open requisitions.
All you need is a free Wordpress
account.
Find Out Who Shares Your Information
Ever wonder who is sharing your information? Now, Facebook shows you
exactly who shares your links, updates and other information right under
each status allowing you to track a facet of your social impact.
This class is on Thursday
November 10, 2011 at 2pm EST
Sign up now!
http://bit.ly/pxixGZ
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
2
Changes at Facebook continued
Managing Your Friends – Facebook Smart Lists
Facebook now makes it much easier to manage your friends. As each friend adds
information to their profile that correlates with you, they are added to a smart list. You can
edit or add people to a list accordingly if you need to increase the accuracy of your list.
Close Friends & Acquaintances
Facebook now includes additional lists identifying those who are considered to be
“close friends”. Their updates will appear more frequently in your news feed and with
greater importance. Those who you consider to be “acquaintances” will only show major
announcements. This is a fantastic way to organize your feed to ensure you see what is
truly important to you.
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
3
The Roots of Recruiting: Is
anyone picking up the phone?
Connect with our
AIRS Training Team
Tiffanie Ross
Vice President, AIRS Training
Follow Tiffanie on Twitter
Friend Tiffanie on Facebook
Connect with Tiffanie on LinkedIn
Send Tiffanie an email
Laura Stoker
Executive Director of Global Training
Follow Laura on Twitter
Friend Laura on Facebook
Connect with Laura on LinkedIn
Send Laura an email
Lisa Brusack
Senior Trainer and Learning
Specialist
Follow Lisa on Twitter
Friend Lisa on Facebook
Connect with Lisa on LinkedIn
Send Lisa an email
Kristin Lyon
Senior Trainer & Technology
Specialist
Follow Kristin on Twitter
Friend Kristin on Facebook
Connect with Kristin on LinkedIn
Send Kristin an email
Stephanie Weiss
AIRS Trainer and Recruitment
Specialist
Follow Stephanie on Twitter
Friend Stephanie on Facebook
Connect with Stephanie on LinkedIn
Send Stephanie an email
I
n a recent AIRS Training class, the discussion turned to those who
use Social Media in their recruiting efforts. One recruiter was talking
about how it is best to contact her via Facebook or LinkedIn as she
doesn’t respond to voicemails or phone calls as quickly. Another said he
has gone back to the phone as his communication tool of choice with
his candidates as they are thankful to get a phone call from a recruiter
versus a text or email.
It’s an interesting concept in this ever evolving world of technology. It
seems like the talent acquisition world continues to exhaust resources
in search of the holy grail of electronic tools that will create the
most successful outcome of hiring the best talent, when the original
recruiting tool still leads to the best results. The discussion emphasized
the importance of engaging a variety of tools to reach the target
audience while remembering the core principles of the hiring process…
people and relationships. In building relationships with people, it is
crucial in this high tech world to have “high touch”.
Think about it, in today’s world, the number of emails and texts that are
processed far exceed the number of phone calls exchanged. Picking up
the phone could build the relationship that is the deciding factor for a
talented individual to join your company instead of a competitor!
Ryan Phillips
Technical Writer
Follow Ryan on Twitter
Friend Ryan on Facebook
Connect with Ryan on LinkedIn
Send Ryan an email
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
4
Yahoo People Search
A
s websites change, many still have great tools that are free and give us great results for finding people. Yahoo
People Search is a site you may want to add to your sourcing repertoire for finding people on the web. We can
search by name and location, or even to locate a potential email address. Let’s take a further look.
http://people.yahoo.com/
Notice when we press “Search” that
Yahoo creates some specific Boolean
for name searching, how clever is
that? Let’s take this same search
to Yahoo’s main Search to see if we
can locate one of our other trainers,
Kristin Lyon.
SEARCH String: first:”Ryan” last:”Phillips” city:”Helena” state:”MT”
SEARCH STRING: first:”Kristin” last:”Lyon” city:”Denver” state:”CO”
http://search.yahoo.com/
Remember, when we conduct a search at Yahoo, we must type in yahoo.com/search. We
are going to use the same people search Boolean we learned at Yahoo’s People Search to
find Kristin. Let’s take a look!
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
5
Yahoo People Search continued
Where’s AIRS
Training?
Public Classes
http://yhoo.it/q3w8Eq
Seattle
10/13/2011 - SearchLab 11.0
10/14/2011 - C ertified Social
Sourcing Recruiter 4.0
Fantastic! We found Kristin on Spoke.
Washington DC
11/08/2011 - SearchLab 11.0
11/09/2011 - AdvancedLab
Atlanta
11/10/2011 - SearchLab 11.0
11/11/2011 - C ertified Social
Sourcing Recruiter 4.0
Denver
11/14/2011 - SearchLab 11.0
11/15/2011 - C ertified Diversity
Recruiter 8.0
Los Angeles
11/28/2011 - SearchLab 11.0
11/29/2011 - C ertified Diversity
Recruiter 8.0
San Jose
12/01/2011 - SearchLab 11.0
12/02/2011 - AdvancedLab
http://www.spoke.com/dir/p/lyon/kristin
London
12/05/2011 - SearchLab 11.0 Global
12/06/2011 - C ertified Social
Sourcing Recruiter 4.0
Global
AIRS Sourcing Report
10.2011
When we click into the result for Spoke, we also find Kristin on SiliconIndia!
Yahoo People Search is another great tool to add in your people finding
tool database. Check out Yahoo People Search today!
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
6
XRaying Facebook – Could it be true?
A
s we have stated in many AIRS’ classes it is difficult to XRay Facebook to find useable candidate results. This
is because an XRay is only able to search the results found in the public domain and added to the search
engine’s database; an XRay is not able to dive into a particular site. This means that rarely are individual
people results yielded from XRaying Facebook.
However, we have discovered an XRay that does work and thus are excited to showcase the search string below.
This string will find local talent on Facebook fan pages. It targets local chapters of organizations, associations,
societies and alumni. The string currently yields 83,000+ unique fan pages.
inurl:pages site:facebook.com (intitle:organization OR intitle:association
OR intitle:society OR intitle:alumni) (intitle:chapter OR intitle:chapters OR
intitle:section OR intitle:sections)
We recommend adding “slang” geography keywords to find groups in a
target zone. Let’s take a further look.
Where’s AIRS?
October 9-11, 2011: AIRS will be
presenting at the 2011 Nonprofit
Human Resources Conference;
Tuesday October 11, 2011.
http://nonprofithrconference.com
October 18, 2011: AIRS will be
speaking at the 2011 UK Online
Recruitment Conference in London.
October 19, 2011: AIRS will be
presenting at CSP at the El Adobe
Restaurant in San Juan Capistrano, CA.
October 21, 2011: AIRS will be
presenting at the AESC Fall Summit
in NYC.
October 31, 2011: AIRS will be
speaking at HR Southwest Conference
on October 31st.
November 1-3, 2011: AIRS Training
will have booth at Onrec in Chicago;
stop by to see what’s new at AIRS!
http://www.onrec.com/
conferenceusa/
AIRS will be presenting at Onrec in
Chicago on Day 2 and at the Sourcing
Summit on Day 3.
AIRS Sourcing Report
10.2011
SEARCH String: inurl:pages site:facebook.com (intitle:organization OR
intitle:association OR intitle:society) (intitle:chapter OR intitle:chapters
OR intitle:section OR intitle:sections OR intitle:alumni) (intitle:denver
OR intitle:5280 OR intitle:“rocky mountain” OR intitle:“mile high” OR
intitle:Colorado)
http://bit.ly/nU0DIC
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
7
XRaying Facebook continued
And then adding industry keywords to target the specific candidates
needed…
Connect with
AIRS Online...
A great way to keep up with AIRS
and all the latest trends and tips
in Internet Sourcing is to connect
with us online:
AIRS Alumni
SEARCH String: (environmental OR energy OR “oil & gas” OR +mining)
inurl:pages site:facebook.com (intitle:organization OR intitle:association
OR intitle:society) (intitle:chapter OR intitle:chapters OR intitle:section
OR intitle:sections OR intitle:alumni) (intitle:denver OR intitle:5280 OR
intitle:“rocky mountain” OR intitle:“mile high” OR intitle:Colorado)
http://bit.ly/poCyoG
A IRS Alumni UK
Now, we have several niche sources to leverage in the location we need.
AIRS Diversity
Recruiting Forum
A IRS Certified Social
Sourcing Recruiter
A IRS Facebook Fan Page
AIRS Training on Twitter
AIRS Training on YouTube
AIRS Job Board Directory
AIRS Sourcing Report
10.2011
www.airsdirectory.com
AIRS_Trainers@airs.rightthinginc.com
1.800.466.4010
8