February 2012 - PPGBA Professional Photographers of the Greater

© Joe Ercoli
2012
February 2012
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WE’RE HERE FOR YOU!
Editor’s Message
The Bulletin is published by the Professional
Photographers of the Greater Bay Area, Inc., (PPGBA),
a 501(c)(6) non-profit trade association. PPGBA is an
affiliate of the Professional Photographers of America
and the Professional Photographers of California.
The Bulletin Staff
Editor: Kimberly Sayre, Cr.Photog.,CPP 415/515-6370
Art Director: Lise Smith
Advertising: Kimberly Sayre
kim@millcottagebridal.com
Articles and comments are invited; publication
is subject to editorial approval. Editor
reserves the right to edit all manuscripts
for brevity and/or clarity of content.
Articles are the opinion of the author and do not
represent the position of PPGBA. No responsibility
is assumed for unsolicited contributions.
Submissions will not be acknowledged or
returned unless they are accompanied by SASE.
Deadline is the 20th of the month. Submissions
may be emailed to kim@millcottagebridal.com
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V D
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2012 PPGBA Officers and Board
President: Mischa Purcell
First Vice President: Alexis Cuarezma
Second Vice President: Lori McIntosh
Treasurer: Joe Valenzuela
Secretary: Nano Visser
Directors: Robert Ash (‘12); Ruel Cordero (‘12);
David English (13); Rhonda Geidt (‘13)
Paul Salcido (’12) Stephanie Scambos (‘13)
Past President: Paul Tsang, M.Photog.Cr.
In This Issue...
This Month’s Meeting . . . . . . . . . . . . . 6 - 7
Workshop . . . . . . . . . . . . . . . 8
4 - Nights . . . . . . . . . . . . . . . 9
January Print Comp . . . . . . . . . . . . . 10
Print Competition Images . . . . . . . . . . . 11
Niche Marketing Seminar . . . . . . . . . . . 12
Last Month’s Meeting . . . . . . . . . . . . . . . 13
New Members/Cover Story . . . . . . . . . . . 14
Buyer’s Guide . . . . . . . . . . . . . . 16
Calendar/Unclassifieds . . . . . . . . . . . . 17
February 2012
The Bulletin
Committees
Competition: Lori McIntosh
Four Nights: Lori McIntosh
Membership: Fred English
Photographer: John Spicer, Jr.
Programs: Alexis Cuarezma
Webmaster: Marc Benjamin, M.Photog. Cr.
PPGBA
Business Manager: Fred English, M.Photog.Cr.
PO BOX F
San Mateo, CA 94402-0018
T: 650/367-1265
fredenglish@ppgba.org
www.ppgba.org
COO: Julie Olson M.Photog.MEI,Cr.
julie@ppgba.org
Golden Gate School
Co-Director: Martha Bruce
goldengateschool@yahoo.com
www.goldengateschool.org
President’s Message
H.V.D.
Happy Valentine’s
day, everyone! It’s
the season of love
and I’m sure many
of you are booking weddings,
boudoir sessions and maybe even
photographing a few weddings here
and there. It’s also a down time
for many of us when we can get
caught up with all the work we fell
behind on last year. This is a great
time to reach out to your fellow
members and ask for help! Most
of us are very small 1-2 person
ImagingUSA
I just returned from
ImagingUSA 2012 which was
held in New Orleans this year. The
weather was nice and there was
an interesting variety of programs
and speakers during the 3-day
event. Personally I would like to
see more Photoshop lectures in the
future. Times have changed. Now
there are more digital images in the
exhibit rather than the traditional
companies and we can’t be experts
in everything, but we can talk to
each other and help our industry
grow.
Your board of directors and I
just had a very successful strategic
planning meeting and are looking
forward to bringing some new
benefits to PPGBA and increasing
awareness. If you have any
suggestions, please don’t hesitate
to let one of us know. We want to
keep this organization strong and
growing, and we need your help
and input to do that!
We’ve got some great speakers
coming up including Lito Sy
who is an incredible wedding
photographer from Asia. You
don’t want to miss that one! In
March we have Laurie Klein who
is a well known artistic East coast
photographer and is offering a great
seminar the day after! So, bring a
friend and tell the photographers
you know to come check out
PPGBA, enter print comp and help
us grow into the future!
Mischa
prints. PPA set up a couple of large
monitors to display the digital
winning images while the winning
traditional prints were displayed
in the exhibit area. Visitors could
check out the latest equipment
from vendors such as Canon,
Epson and Nikon at their booths.
There is a new change for 2012.
The size of print competition
entries will no longer be limited to
16” X 20”. For more information
check the PPA website.
If you have never been to any
convention at all,I would highly
suggest you attend ImagingUSA
to be held in Atlanta for 2013. You
will learn a lot from it and it is a
great networking opportunity.
Paul Tsang
Past President
Mission Statement
PPGBA exists to support and encourage the professional, artistic and educational growth of its members; to promote public awareness
of the profession; and to provide a forum of fellowship and exchange of ideas in an open and friendly atmosphere.
February 2012
The Bulletin
February 2012
The Bulletin
This Month's Program
Modern and High End
International Weddings
Join us as we
welcome Asia’s
most decorated
and celebrated
wedding
photographer,
Master
and photofinishing process. You will become
Photographer,
inspired to make art and be proud of the
LITO SY (WPPI-AOPA), for a compelling
finished product you
look in his fresh and inspiring techniques used
give to your clients.
to produce award-winning (multiple 1st place
Lito will share
finishes at WPPI) wedding images. LitoSy
his approach and
will share his 21 years of experience in the
techniques for:
wedding & portrait photography business.
Posing – How he
His energetic attitude will not only keep
makes individuals
you engaged throughout the program, it will
and groups look
also motivate you to take a new perspective
natural and genuine
and approach with your weddings, workflow
Be sure to attend our
February meeting!
In addition to a great speaker,
this month will be our annual
awards celebration. Check
out the best images from 2011,
honor the many volunteers
who make PPGBA great, and
congratulate our incoming
officers and board. There will
be some special treats as well.
Location – Turning ordinary into extraordinary
Creativity – Unlocking your creative side
Post Processing – how to digitally enhance
your photos into a work of art
February 2012
The Bulletin
PPGBA
This Month’s Meeting
Monthly
Meeting
Thursday, January 19th at the Best Western/Grosvenor Hotel,
380‑S. Airport Blvd., S. San Fran­cisco.
For directions, please call the hotel at: (650) 873-3200
or go to: www.grosvenorsfo.com/hotel_maps.htm
Meeting Reminders:
• Program begins at 7:30
• Please wear your name badge.
• Competition entry deadline is 7:45 • Networking and hors d’oeuvres begin at 7:00
• Monthly print judging follows speaker/s presentation
Please no phones/ beepers ringing or conversations
during the speaker/s presentation.
Please be courteous and step outside the meeting room.
February 2012
The Bulletin
Niche Marketing with Laurie Klein
“Niche photography,
branding and marketing for
photographers in 2012”
What’s your Niche?
Thursday March 15th
Every successful photographer has
had to find a way to distinguish
themselves from others. Defining
that difference, or that niche,
requires an in-depth examination
of a photographer’s art and
where it fits into the market.
Photographers learn how to
discover and access their niche
market and the myriad ways to
become successful.
This lecture will cover:
· creating a mission statement
· understanding your core purpose
· how to make S.M.A.R.T. goals
· what makes you different will
make you successful
· Marketing
· Identifying your clients
· understanding demographics
· how to reach your clients
· position yourself for success
· using social networking
· gonzo marketing
· creating websites and blogs
February 2012
Participants leave with greater
clarity and a clear, detailed plan
for the future.
March 16th
Friday’s workshop 10-5
Finding Your Unique Visual
Voice & Portfolio Review
A Workshop for Photographic SelfDiscovery
Your photographs are speaking. Can
you hear them? What are they telling
the world about you, the photographer?
Are they expressing the unique way you
look at the world?
Join Laurie Klein for a fun and
challenging workshop that is designed
to help photographers find and cultivate
their own style. The emphasis will be
on your process.
For over 40 years, Laurie Klein has
been known as both a photographer
with a signature style, and an
instructor of exciting workshops that
help photographers discover their
unique, strengths, passions and joys.
Laurie attended the photography
program at R.I.T. and then received
her M.F.A. from Ohio University.
Laurie had the opportunity to be
mentored by Ansel Adams, one of her
heroes. He taught her that discovering one’s own artistic voice was the
gateway to becoming a fine artist.
Today, she is recognized mostly for
her signature infrared photography.
Her work is held in private collections and museums. She is sought after for her exclusive commissions and
extraordinary creativity workshops.
What makes you different can make
you successful. Laurie will inspire and
encourage you as she shares her own
artistic journey. She will challenge you
to develop your personal, signature
visual voice.
Bring 20, 4x6 photographs you have
taken that best represent your work.
Also, bring 20 photographs from
magazines or from the internet that
you wish you had taken. Though not
required. you may bring your cameras
and laptops (optional). We will have
models and will be photographing in
the afternoon.
The Bulletin
March 2012
7pm - 9pm
San Jose
Los Gatos
Morgan Hill
Michelle Tibbils
Chris Foster
George Delgado
Paul Tumasom
2012 Four Nights-Education Series
Learn more
Michelle Tibbils: Los Gatos, March 6th
Chris Foster: Morgan Hill, March 13th
Taking great images for your clients is wonderful, but
learning how to capitalize on each session’s sales potential
is the key to keep your business prospering. Michelle will
discuss her sales and presentation approach used with each
client. Tips on increasing session averages and maximizing
financial income will be included.
Join Chris in his home based studio and find out why product
photography is his passion. He has a BA degree in
Photography from San Jose State University and has been
involved with photography since he was 10 years old.
Professionally trained in film and digital photography.
Michelle is the owner of Bugs and Butterflies Photography, a
small boutique portrait studio in Los Gatos. Established in
late 2005, Bugs and Butterflies Photography specializes in
maternity, baby and children's photography.
http://tafgraphics.com
http://bugsandbutterfliesphotography.com
George Delgado: San Jose, March 20th
Paul Tumason: San Jose, March 27th
What Drives me? Do you believe in what your doing? I mean
do you really believe? Or are just kind of sure but still
searching for what you like?
Paul will be sharing his studio which he opened in San Jose
in 1972. He will demonstrate his personal style that has
separated him from the competition through his portraits.
Paul’s knowledge of portraiture and the photography
business has given him a tremendous insight into the
psychology of what makes his clients excited and thankful for
their portraits
Photography by Delgado is one of California’s leading
portraitists. George is well known for his stylized black and
white studio portraits that show the relationships among
families.
http://www.godelgado.com
http://www.tumasonportraits.com
Partial registrations will not be accepted. Class size is limited. Registrations are accepted on a first come, first served basis.
Those who register after the workshop is full will have their checks returned. Please make checks payable to PPGBA, or use
Visa/MasterCard.
August
March FOUR Nights - $100 for members, $150 for non-members
To register and pay online, please go to http://www.ppgba.org/uncategorized/four-nights-reg/ or mail a check (payable to PPGBA) to:
Lori McIntosh . 5060 Fallen Oak Drive . Morgan Hill, CA 95037
Name _______________________________________________ Phone (_______)__________________________
Email address (please print CLEARLY) _______________________________________________________________
Address __________________________________________________City ___________________ Zip _________
February 2012VISA/MasterCard # ______________________________________________
The Bulletin
Exp.Date _____/______
3-digit code
Last Month’s Print Competition
Print Comp report provided courtesy of: Stephanie Scambos
January 18, 2012
Judges:
Wayne Miller
Elliot Knuner
Paul Tsang
Print Handlers:
Karen Clerici
Ruel Cordero
Print of the month was
“Championship Team” by Joe Ercoli
in the Illustrative category.
Photos provided courtesy of: John Spicer, Jr.
Commercial:
Gold Ribbon:
Alexandre Reginster “Tied &
Dyed”
Portrait:
Wedding:
Blue Ribbon:
Gold Ribbon:
Gold Ribbon:
Randy Wong “Inverted Beauty”
Fima “Do we have to do this?”
Micha Purcell “Heart Veil”
Alexis Cuarezma “Give me your best shot”
Blue Ribbon:
Gold Ribbon:
Blue Ribbon:
Kaveh Nikpour “Alone at Last”
Joe Ercoli “Championship Team”
Victor Gomez “Sentiments”
Illustrative:
Lori McIntosh “100% Devotion”
Don McCunn “Pixie at Stow Lake”
Cheryl Shepard “Magic Moment”
Mary Tsolakis “Windswept”
February 2012
The Bulletin
NOTE:
There will not be a Print Competition
next month (February) due to the awards
ceremony, however, the following month
(March) members will be able to submit 2
entries for the Print Competition.
10
Photos provided courtesy of: John Spicer, Jr.
Last Month’s Print Comp Images
February 2012
The Bulletin
11
PPGBA Workshop
Niche Marketing Seminar
Laurie Klein
Friday March 16, 10 am – 5 pm
San Jose
“Life unfolds...... I will follow my heart. I will live in the moment. I will remember everything.”
Laurie Klein Photography www.laurieklein.com
Register early. Class size limited.
Lunch on Your Own
For more Information:
Lori McIntosh
415/235-5246
lori@lorimcphoto.com
Checks should be made payable to PPGBA
members $99 by 2/16, $129 after 2/16
non-members $129 by 2/16, $149 after 2/16
Niche Marketing Seminar 3/16/12
Register by Phone: 650/367-1265,
mail to: PPGBA c/o Lori McIntosh
5060 Fallen Oak Drive, Morgan Hill, CA 95037
name (last) (first) address
daytime phone #
city
Seminar registration fee
$100
o yes
___________
Total enclosed
___________
paid by check (#) or
o Visa o Master Card o Amex
credit card #
credit card security code
o
zip
–
–
e-mail address
note: if paying by credit card, please use your credit card billing address above
I want to join/rejoin PPGBA to receive the lowest price
Please mark here
February 2012
state
o no
o Discover
credit card expiration date
signature
The Bulletin
if you require special assistance under the Americans with Disabilities Act.
12
Last Month’s Meeting
Report provided courtesy of:
Wayne covered some of the soup and nuts of
John Spicer, Jr.
HDR, including how to set up, shoot, and render
HDR images with Photomatix/Enfuse and final
polishing in Photoshop.
The PPGBA January 2012
Monthly Meeting featured guest
a presentation on High Dynamic
Range (HDR) photography.
The use of HDR photography
has helped Wayne win several
print competitions at NCPP, and
receive meritied prints at PPG
International Print Competition.
February 2012
The Bulletin
13
Jr.
Photos provided courtesy of: John Spicer, Jr.
speaker Wayne Miller who gave
New Members
*New Members Key
JANUARY 2012
A
AS
C
P
STU
Daniel Sanchez
AS
Foster City
sanchezd202@yahoo.com.mx
......
......
......
......
......
Active
Aspiring
Commercial
Portrait
Student
SUS
W
......
......
Sustaining
Wedding
The annual printed membership directories are finished!
Please come to the February meeting to pick up YOUR
copy. Supply is limited.
Cover Story
This month’s cover was created by Joe
He told me to do whatever I wanted and I had
Ercoli titled, “Championship Team.” It was
been wanting to shoot a composite like this
print of the month in January 2012 from the
that had a “multitasking” theme. This image
Illustrative Category.
has an HDR-like exposure blended base image
Joe tells us, “I shot this recently for a
and I shot each of the images of the customer
client who told me he wanted an image that
working separately lit with a speedlight and an
would show his proficiency in many areas and
umbrella.”
advertise that he is a full service Ferrari shop.
February 2012
The Bulletin
14
2012 Western District Print Competition/
California State Print Competition
March 3 - 5, 2012
Doubletree Hotel - Manhattan Room
1985 East Grand Ave.
El Segundo, CA 90245
Entries begin: February 2, 2012
Entry deadline: February 23, 2012
Register at: www.ppa.com/competitions/districts.php
February 2012
The Bulletin
15
Buyer’s Guide
Albums, Frames & Mats
Bella Vita Imaging
646/416-2386
Equipment & Supplies
www.bellavitaimaging.com
Keeble & Shuchat
650/327-8515
www.kspphoto.com
Philip Mauer PhotoMount
800/321-3686
www.philipmauer.com
Photo Sales West
415/420-5278
aepsw@att.net
Reprint Mint/Lamiframe
510/352-1400
www.reprintmint.com
www.lamiframe.com
Dickerman Prints
415/252-1300
www.DickermanPrints.com
Imagecapsule.com
408/625-7903
www.imagecapsule.com
Workshops
Photo Labs
Golden Gate School of
Professional Photography
650/367-1265
www.goldengateschool.org
Bay Photo Lab
800/435-6686
www.bayphoto.com
Please favor our sustaining members and major advertisers with your business. They have shown their support for PPGBA!
PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.
Action Zone
Looking for photography events and
educational opportunities in the Bay
Area and beyond? Here are some
links to our fellow organizations
with programs and seminars all over
the area.
February 2012
San Francisco
San Francisco
Santa Clara
Sacramento North Bay
East Bay
The Bulletin
ASMP APA
PPSCV
PPSV
PPRE
NCPP
www.asmpnorcal.org
www.apasf.com
www.ppscv.com
http://ppsvonline.homestead.com/
www.pprepro.com
www.ncpponline.com
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Calendar of Events
February
PPGBA Meeting
March
Four-Nights Education
Series
PPGBA Meeting
Niche Marketing
Seminar
Thursday, 2/16 at 7:00pm - Speaker Lito Sy + Awards Night
Grosvenor Hotel, South San Francisco
www.ppgba.org/calendar/february16litosy/
Tuesdays 3/6, 3/13, 3/20, & 3/27 at 7:00 to 9:00pm - see pg. 9
Los Gatos, Morgan Hill, & San Jose
www.ppgba.org/uncategorized/four-nights-reg/
Thursday, 3/15 at 7:00pm - Speaker Laurie Klein
Grosvenor Hotel, South San Francisco
www.ppgba.org/calendar/march-15-klein/
Friday, 3/16 at 10:00am - With Laurie Klein - see pgs. 8 &12
Paul Tumason’s studio, 871 Park Ave., San Jose
www.laurieklein.com
UnClassified Ads
BEAUTIFUL BACKGROUNDS
These are lovely David Maheu
muslin backgrounds, great for both
location and studio photography.
Significant discount!. Mint
condition, used very lightly at
Golden Gate School.
(See www.backgroundsbymaheu.
com for color/design.)
Classic Blue 10 x 12 - $249
Executive Mauve 10 x 16 - $249
Green Pastel 10 x 20 - $299
To Place an UnClassified Ad in the Bulletin
Unclassified ads are $20 for up to 40 words
for members, $30 for up to 40 words for nonmembers.
Each additional 40 words for $10.
Payment by Mastercard/Visa is due before
publication. All ads MUST contain your name.
Help wanted or position wanted classified ads are
FREE. Editor may re-write these ads for space
considerations.
Deadline is the 20th of the month.
To place an ad, send an email to:
PPGBA’s Business Manager Fred English at
fredenglish@ppgba.org
February 2012
The Bulletin
Kelly Beige 10 x 10 - $299
Spring Pastel 10x20 - $179
Contact: goldengateschool@yahoo.com
HELP WANTED
Talented Photographers to shoot
events and portraits. You set
compensation. We offer you a great
way to fill in empty dates. Please
call Scott at Photo International at: 415/978-5485.
17