Visite São Paulo

Transcription

Visite São Paulo

SÃO PAULO
SÃO PAULO, STAY ANOTHER DAY
Shows, theaters, museums, events, hot spots, fine dining, shopping, design.....
Discover São Paulo as Paulistanos know it
Old City Center • Vila Madalena • Ibirapuera
Avenida Paulista • Vila Olímpia
www.cidadedesaopaulo.com • www.visitesaopaulo.com
The brand new
highlight
investment
in town:
courtesy
São Paulo. Elected
by the American magazine
Reader’s Digest,
the most gentle
city in Latin America
and the 5th most
gentle city in the world.
Those who live in São Paulo
collect more paper
thrown in the streets,
say more often “thank you”
and open more public
building doors for
other people to enter.
Courtesy.
The new postcard
from São Paulo.
aulo
p
o
ã
s
São Paulo Guide | Stay Another day
www.cidadedesaopaulo.com
“Regina Duarte – famous paulistana actress”
City Where
culture is our "Thing"
Quite often São Paulo intimidates
people because of its size, its constant pedestrian and vehicle traffic, ethnic and cultural multiplicity. But it is
this very "city-in-a-hurry" tempo, as composer Billy Blanco described so well in
his "Sinfonia Paulistana," that makes the city entertaining, attractive,
diversified and unique.
To think of it merely as a business destination, although the largest one in Latin
America, would be insufficient. After all, what capital has 280 movie theaters,
more than 70 shopping centers and 12 thousand restaurants? Would you like
to sample Arabic, Thai or Portuguese cuisine? Come to São Paulo. We have 52
gastronomic specialties, with turnovers and pizzas that make even the Japanese
and Italians envious. Feel like seeing a Broadway-style play? This is the place. Or
would you rather max out your credit card at some charming street boutiques?
We have tons of them here, from 25 de Março or José Paulino to Oscar
Freire. And how about getting to know some paintings that have made history
in worldwide art? Just run on over to museums like Masp and Pinacoteca.
Since this city never stops, we now even have a museum dedicated exclusively to
our Portuguese language.
For these reasons, it's really worthwhile to discover this metropolis, even if you
have to squeeze it into just one day of your business trip. To help you with the
hard decisions about where to go, we have invited teams from the Guia Quatro
Rodas (The Four-Wheel Guide) and from Viagem e Turismo (Travel and Tourism)
magazine to prepare the publication you are now holding in your hands.
All the establishments recommended by these experienced professionals serve
as a guide so that no one will get lost in this sea of people, information, trends,
aromas and colors. The capital of São Paulo operates 24 hours a day, with places
that open and close from day to night. Because of this, it's a good idea to check
business hours before setting out.
I am sure that São Paulo will surprise you. And when you come here on business, or for an expo, a congress or convention, stay for
at least one more day. Let yourself be seduced by the
cultural diversity of this many-faceted city, which vibrates, dictates fashion, is always anticipating trends,
and welcomes Brazilians and foreigners from all over.
You'll be sure to gain a better understanding of what it
means to be a "paulistano."
Gilberto Kassab
Mayor of São Paulo
São Paulo Guide | Stay Another day 0
0 São Paulo Guide | Stay Another day
<56> The Amusement Map
<58> Avenida Paulista, Jardins and Consolação <62> Center, Liberdade, Luz and Bela Vista
<66> Ibirapuera, Moema and Vila Nova Conceição <70> Vila Madalena, Pinheiros and Butantã
<74> Vila Olímpia, Itaim Bibi, Brooklin and Morumbi
<78> more Excursions
bia parreiras
PHOTOS OF COVER PAGE, IN
CLOCKWISE: Q.QUINTÊ, SPREADING,
SPREADING AND BIA PARREIRAS.
> The
Municipal
Theater hosts
great concerts
62
mario rodrigues
<16> A Day of Culture
Organize your schedule
<20> A Day Downtown
<82> Calendar
<24> A Day Outdoors
<28> A Day of Fine Arts <32> A Trendy Day
<36> A Bargain Day
<40> A Sophisticated Day
<44> A Day with the Children
<48> A Typcal Saturday
<52> A Typical Sunday
©
> Oscar Freire:
prized brand
name shopping
> Aerial view
of MASP and
Trianon Park, on
Avenida Paulista
©
Perfect Days
32
58
Must-See Neighborhoods
©
> At the Zoo, the
anteater is a rare
species
44
antonio gaudério
<03> Letter to the Reader
<06> How to Use this Guide
<08> Understanding São Paulo
©
Welcome
eduardo albarello
summary
>> How to Use this Guide
Choose Your
Must-See Neighborhoods
Program
You can plan your own extra day in São Paulo from
In this chapter the menu is self-service. You
choose the places you want to visit at any time
of the day. Attractions are separated by neighborhood. Regions were favored which have
a high concentration of hotels and the most
sought-after entertainment spots in the city.
Locations are sub-divided into Tours, Accommodations, Food, Shopping and Night Life.
two menus: thematic day tours and regions listed with
their best attractions
MAPS> The Amusement Map shows,
within the expanded
center of the capital,
Perfect Days
where the regions are
located that are men-
This chapter offers ten suggestions of things to do
from breakfast until dawn, including suggestions of
restaurants for your meals - chosen by their location
on your route and according to tests carried out by
the Guia Quatro Rodas. Each day was thought out
according to the interest of the reader: there are
cultural, outdoor and bargain tours, for example.
Services referring to the cited locations are in the
chapter Must-See Neighborhoods.
tioned in the chapter
Must-See Neighborhoods. Each one
of these areas has its
own stylized map with
the main access streets and icons of featured tourist spots. .
ServiCEs > All establishments are
PrICEs > Since prices vary, we have highlighted only amounts
listed with their addresses and tele-
that deviate from the norm, as well as free entry. Under the
phones (the São Paulo area code is 11).
item "Accommodations," the lowest rates for a standard double
Only websites that deserve to be featured
room were listed, including breakfast. With restaurants, we have
were included. Hours are listed only
maintained the standards from Guia Quatro Rodas, with dollar
when they deviate from the norm, such
symbols indicating the average price per person, minus drinks
as those that stay open 24 hours. Stores
and tips (10%, usually included in the check):
and shops, for example, are open from
$ up to 20 reals
Monday through Saturday, usually from
$$ from 21 to 40 reals
9 a.m. to 6 p.m. So that you don't waste a
$$$ from 41 to 60 reals
trip, it's a good idea to call ahead.
$$$$ over 60 reals
Understanding
São Paulo
An Effervescent Metropolis
Responsible for 18% of the national GDP, São Paulo is
SPCVB Data (São Paulo Convention & Visitors Bureau), site www.visitesaopaulo.com
© bia parreiras
the most important financial center in Brazil and the address of 10.2 million people. An established business destination, the city hosts more than 70
thousand events per year, one every 12 minutes. Of the 160 major expos that
take place in Brazil, 140 of them are held here. And they attract more than
4 million visitors per year. In spite of its fame, the city doesn't just live
for work. There are 280 movie theaters and nightclubs, 71 museums and 11
cultural centers here. And also lots of food: 15 thousand bars and 12,500
restaurants with 52 types of cuisine. 7,000 rolls, 720 pizzas and 278 sushi
are made per minute. It's not by chance that many people consider São Paulo
a gourmet's paradise. And a consumer's paradise: there are more than 240
thousand stores and more than 70 shopping centers.
To arrive at such impressive numbers, São Paulo has been through a lot. Founded
by Jesuits on January 25, 1554, the city nearly vanished for lack of inhabitants
at the beginning of the 17th century. Its luck changed with the cultivation of
coffee in the southeast region. Railways were constructed for moving the
coffee beans, and the Luz station, from which the bags were sent, headed for
the Santos port. Meanwhile, immigrants were moving in the opposite direction
to work as manual laborers in cofee production.
Many of them ended up staying in the capital and contributing to its industrialization and development, even after the crisis of 1929, which affected the
cultivation of coffee. In this way, Italians, Japanese and Germans brought their
customs, food and events here, such as the traditional Festa da Achiropita,
in the Bixiga neighborhood, where plenty of turnovers and lasagnas are served
at street stands. Other celebrations appeared later with the social metamorphosis, such as the Gay Pride Parade, which celebrated its 9th season as the largest
gay parade in the world for the second year in a row, surpassing San Francisco
(USA) and Toronto (Canada). Every day the city has something new to offer
in night life, parties, and reasons to continue breaking new ground. Business
propels the economy, but leisure and culture feed the soul.
> Oscar Freire:
chic shopping
São Paulo Guide | Stay Another day 0 >>Understanding São Paulo
Find
TICs
The 9 Official City Itineraries
Tourist Information
Centers are spread out
all over the city:
To facilitate your visit, learn here about tours organized by
the city. Find the agencies that sell these packages at www.
spturis.com and www.cidadedesaopaulo.com
> Basketball in Ibirapuera Park
São Paulo Romance > Besides having excellent food, the
Terraço Itália restaurant has a beautiful view of the city. At
hotels, lovers can find Jacuzzis, aromatic baths and other
pleasant indulgences to enhance their moments together.
©
romulo fialdini
São Paulo Art > The cultural capital of Latin America has
one of the richest art collections in Brazil. Among the museums worth visiting are Masp and Pinacoteca. The city is also
the stage for theater presentations, shows and movies.
> A sample from the menu at Bar des Arts
divulgação
©
Tourism on the Subway
With Turismetrô, you can visit São Paulo tourist and historical spots accompanied
by guides. There are five itineraries: two of the Center, one of memorials, one along
Avenida Paulista and another of the Luz/Tiradentes circuit. You pay only for the number
of tickets you need for the trips. There is no charge for guide service. On weekends, go
to the exclusive Turismetrô ticket window at the Sé station 20 minutes in advance.
Tours are on Saturdays and Sundays at 9.a.m and 2 p.m. If you prefer, you can schedule
your tour with São Paulo Turismo by calling 6226-0619.
> Luz
Station:
revitalized
downtown
area
All the Faces of São Paulo > With more than 70
nationalities together, plurality is the face of the city. And
the Memorial do Imigrante tells the history of the people
who shaped it.
São Paulo of All Religions > The metropolis has temples
for every creed. Christians, Jews, Muslims and Buddhists all
live together in harmony.
São Paulo of the "Paulistanos" > To be a paulistano is
to walk along the Ibirapuera on the weekend, hop over to
the shopping center "just to buy some little thing," eat pizza
on Sunday night, and stand on line at the movies. Feel the
experience in your skin. This is your home.
> Santo Grão: gourmet coffees
> Sé metro station: an exclusive booth to purchase Turismetrô tickets
© antonio milena
©
daniel picoral
São Paulo Glamour > Lines such as Chanel, Montblanc
and Louis Vuitton and automobile brands such as Jaguar and
Ferrari are found at renowned commercial centers like Shopping Iguatemi and Rua Oscar Freire, in the Jardins.
© antonio milena
São Paulo Green > There are 40 parks in the city, totaling
11.2 million square meters. Among them are Ibirapuera,
Morumbi, Aclimação, Carmo and Trianon – not to mention
Serra da Cantareira, one of the largest natural urban forests
in the country.
Cultural Programming
São Paulo Well-Being > Spas, massages, alternative
treatments and physical activities are also available in this
metropolis. Everything for your health and quality of life.
To keep up-to-date with the arts and show times in the city, buy one of the major
city newspapers on Friday, when the weekly schedules are published. The magazine
Veja, which arrives at newsstands on Saturdays, also has cultural programming in
its supplement Veja São Paulo. Some websites can also be useful, including for
buying tickets online:
São Paulo Family > From places just for children to spaces
geared toward seniors, São Paulo gathers families together in
theme parks, cultural centers and zoos.
www.spturis.com
www.vejinha.abril.com.br
www.ingresso.com
www.cinemark.com.br
www.guiasp.com.br
GUARULHOS
AIRPORT TIC >
Terminals 1 and 2,
arrival area.
From 6 a.m. to 10 p.m.
ANHEMBI TIC >
Palácio das Convenções
(Convention Palace). Only
at congresses. Pavilhão
de Exposições (Exposition
Pavilion). Only at expos.
IBIRAPUERA TIC >
Ibirapuera Park in front
of the Armando A. Pereira
Pavilion. Mon. - Fri. from
9 a.m. to 6 p.m.;
Sat. and Sun. from
10 a.m. to 4 p.m.
IGUATEMI TIC> Av. Brig.
Faria Lima in from of the
Iguatemi shopping center.
Mon. - Fri. from 9 a.m. to
6 p.m.; Sat. and Sun. from
noon to 6 p.m.
LUZ TIC > Av. Ribeiro de
Lima 99, inside the Parque
da Luz. Tues. - Sun. from
10 a.m. to 4 p.m.
OLIDO TIC > Av. São João
473. From 9 a.m. to 6 p.m.
PAULISTA TIC > Av. Paulista in front of Trianon
Park. From 9 a.m.
to 6 p.m.
TIETÊ TIC > Tietê Bus Terminal, arrival sector.
Mon. - Fri. from 6 a.m. to
10 p.m.; Sat. and Sun from
8 a.m. to 8 p.m.
móveis TIC > Installed
according to events held.
>>Entenda são paulo
Useful
telephones
(numbers)
Area CODE > 11
Atende (free
transportation
for the handicapped) >
0800-155234
Bombeiros (Fire
Department) >
193
Polícia (Police) >
190
© eduardo albarello
Deatur (specialized
police department
for assisting tourists) > 3214-0209
> Ibirapuera
Park: taking a
bike ride is an
excellent option
Myths and Truths
Some myths have sprung up about São Paulo that are used as arguments for not
coming here. Obviously, like every metropolis, it has problems. But none of these
should stop you from enjoying the best of what the city has to offer. Check out
a few of these, and you'll see that they're not what they seem.
The city is very polluted > Like every metropolis, pollution levels are far from ideal.
But no one avoids going to New York, Cairo or Santiago, cities that are among the most
polluted in the world, because of their air conditions. Besides this, São Paulo has various
green oases, such as parks, plazas and tree-lined streets.
The city is just for business > No other Brazilian capital has a higher concentration of
restaurants, movie theaters and theaters or has such a lively night life. The high purchasing
power of paulistanos attracts new things. If there's something new abroad, before you
know it it's in São Paulo -- and in Portuguese.
There's a lot of traffic > This is true, but the SP capital has the largest subway system
in Brazil, which is also among the cleanest and safest in the world.
The city is dangerous > Levels of violence are higher in the outskirts. In the Consolação
region, for example, where the greater part of attractions exists, the average is 1.96 murders
per 100 thousand inhabitants, a number close to that of Paris.
The city is too big > At each visit you can stay in a hotel close to various attractions
and use the subway to get around, so that the city "shrinks."
São Paulo people are cold > Not true. You just have to get to know some people from
the city's lively night life to realize that everyone is welcome here.
The city is the "land of drizzle" > This was true in the 1950s. But the average temperature of São Paulo has increased 1.3 degrees since then. There is less drizzle and there
are more storms, mainly in the summer.
Telephone
Information > 102
First Aid > 192
São Paulo Convention & Visitors Bureau > 3289-7588
São Paulo Turismo >
6226-0400
International
Calls >
Embratel: 00 + 21 +
country code + local
area code + telephone
Intelig: 00 + 23 +
Telefônica: 00 + 15 +
raul junior
©
>>Entenda são paulo
By Bus > 10 thousand city buses transport 4 million passengers on 800 lines every day. They
belong to 54 private companies that are supervised by São Paulo Transporte S.A. (SPTrans), a
city company that plans and manages collective transportation. Information about itineraries
can be found at the site ww.sptrans.com.br.
By Train and Subway > Every day, 2.5 million passengers occupy the 117 cars of the metrô
(subway), which today serve 52 stations on four lines, with a total of 57.6 kilometers.
The blue, green and red lines run every day, including Saturday, Sunday and holidays,
from 4:40 a.m. to midnight. The lilac line (Capão Redondo-Largo Treze) runs from Monday
through Friday, except holidays, on the same schedule. More information at (11) 3286-0111
or on the site www.metro.sp.gov.br. The railway line also serves various regions. More
information at 0800-0550121 or on the site www.cptm.sp.gov.br.
How to Get Here
By airplane or bus, São Paulo has two airports and three bus terminals
> View of São
Paulo at night:
a city of lights
How to Get Around
By car, taxi, bus, subway and train, there are various ways to move around the city
By Car and Taxi > São Paulo covers an area of 1,524 square kilometers which are divided
into 91 thousand streets and avenues. Cars and motorcycles travel over them, obeying 5
thousand traffic lights and following the instructions of 391 thousand road signs. It isn't
always easy to get around in the middle of a fleet of 5.2 million vehicles. Traffic problems
have made motorboys multiply every day in the city, and drivers have to be alert. Another
problem are the "flanelinhas," or "car watchers" who ask for -- and sometimes demand
-- money to "take care" of vehicles parked on the streets. Whenever possible, try to find
a parking lot. Alternate day traffic at the Centro Expandido (Expanded Center) stipulates
that cars with license plates ending in 1 and 2 may not circulate on Mondays; in 3 and 4
on Tuesdays; 5 and 6 on Wednesdays; 7 and 8 on Thursdays; and 9 and 0 on Saturdays. One
option is to take a taxi, which isn't hard, since there are 28 thousand of them circulating
around the city. They are divided into three categories: regular, special and radio-taxi. The
last two are generally more expensive, but you can reach them by phone. Here are a few:
Guarucoop: (11) 6440-7070
Rádio Táxi Vermelho e Branco (Red and White Radio Taxi): (11) 3146-4000
Regular taxis to Congonhas Airport: (11) 5533-6631
Regular taxis to Rodoviária Tietê (bus station): (11) 6223-0176
Airports > Flights from major cities around the world arrive in São Paulo at two airports:
Congonhas and Guarulhos. Special air-conditioned buses travel between the two airports and
also from them to various parts of the city, such as to the hotels on Avenida Paulista, the Praça
da República and the bus terminals. Information about this service can be found on the site www.
airportbusservice.com.br. There is an urban line that runs from the Tatuapé subway station to
the Guarulhos airport which takes about a half hour.
Congonhas Airport > With new areas and departure points, as well as a parking
facility with a capacity for 3.3 thousand vehicles, users of the Aeroporto de Congonhas
enjoy more comfort. Av. Washington Luís, s/no.
International Airport of São Paulo (Guarulhos) > Nearly 100 thousand people
move daily through the International Airport of São Paulo/Guarulhos which links São Paulo
to 23 countries and 75 Brazilian and foreign cities. Rod. Hélio Smidt, s/no.
Bus Terminals> São Paulo has three bus terminals: Tietê, Barra Funda and Jabaquara.
Terminal Rodoviário Governador Carvalho Pinto (Tietê) > Next to the Tietê subway
station and one of the largest in the world. Buses leave from it for 1,010 cities in 23 Brazilian states
and in four other countries (Uruguay, Paraguay, Argentina and Chile), operated by 65 companies.
Av. Cruzeiro do Sul, 1800, Santana; www.socicam.com.br/webflash/tiete.htm.
Terminal Rodoviário Barra Funda > Links the subway, suburban and long
distance trains, urban buses and the interstate terminal. Thirty bus companies with
146 lines serve 446 cities. R. Mário de Andrade, 664, Barra Funda; www.socicam.com.
br/webflash/barrafunda.htm.
Terminal Rodoviário Jabaquara > Next to the Jabaquara subway station. Six bus
companies operate there with 17 lines that serve ten cities on the southern coastline of São
Paulo. R. Jequitibás, s/no., Jabaquara; www.socicam.com.br/webflash/jabaquara.asp.
Useful
Telephone
Numbers
Congonhas
Airport >
5090-9000
International
Airport of
São Paulo
(Guarulhos) >
6445-2945
Bus Terminals
Tietê, Barra Funda
e Jabaquara >
3235-0322
Subway >
3286-0111
City of
São Paulo (bus
itineraries,
traffic and
other
services) >
156
A Day of
culture
A museum with works
of Renoir, interactive
exhibition halls, movie
houses and theaters
refine the range of
cultural option in the
São Paulo capital.
São Paulo is on the cutting edge.
Those who love the cinema, the theater, fine arts
and dance will have a ball in the greatest festival
and show center in the country. The city has Masp,
the most important art museum in Latin America.
Musical tours of renowned artists from all over
the world come here first. Dozens of cultural
centers undergo constant metamorphosis, with
exhibitions of themes that range from news from
> Scene from
the musical,
“Phantom of
the Opera”
© mario rodrigues
digital world to trends in electronic music. All of
this constantly changing with the frequency that
lovers of urban culture deserve.
>> A Day of Culture
Morning
Avenida Paulista is the cultural birth place
of São Paulo. Start your tour at the Consolação subway station. The Bella Paulista
bakery serves a hearty breakfast whose
main temptation is its brownie. When
you're full, move
on to the Conjunto
Nacional, erected
in 1952. Its terrace
used to house the
sophisticated Fasano restaurant,
where artists like
Nat King Cole and
Marlene Dietrich
performed. In the 1970s, the decline of the
complex culminated in the fire of 1978.
Today, in a completely restored building,
the gallery houses the Conjunto Cultural da Caixa, with fine arts exhibits, the
Cine Bombril, with two theaters showing
alternative films and the Livraria Cultura
(bookstore) with four specialized shops.
Weekly, on random days, there are free
philosophical get-togethers at 7:30 p.m.
© paulo vitale
Afternoon
To digest these delicacies, you can visit an
art exhibition or see a musical show at Itaú
Cultural, at Sesc Paulista or in the pyramid-shaped building of Fiesp (Federation
of Industries of São Paulo), whose theater,
in addition to presenting plays for children
and adults, also has pop and MPB (Brazilian popular music) shows, dance events
and classical music concerts. Or you can
participate in a soirée or a workshop at the
Casa das Rosas, number 37 on the avenue.
In the midst of the shadows cast from the
tall buildings, the current meeting place
for poets is one of the only mansions still
remaining in the area from the beginning
of the 20th century. The construction was
planned by engineer and architect Ramos
de Azevedo, who also designed the Theatro
Municipal project.
> Presentation of
Grupo Cena 11
at Itaú Cultural
Institute
© SPREADING
Evening
By this time, a movie would be good to
give your legs a rest. There is no lack of
choices, even for those who prefer alternative films that don't make it to the
And more...
© claudio larangeira
> Celebrated
chef Alex
Atala runs the
show at D.O.M
restaurant
> MASP:
featuring a
collection of
more than 5,000
works with
paintings by
Rafael, Renoir,
Goya, Van Gogh
and Portinari
Three blocks further on, in front of the
Parque Trianon, is the unmistakable Masp
(São Paulo Art Museum), unbelievably balanced on top of two columns. Inside Lina
Bo Bardi's unique architectural creation you
can admire the works of artists such as Rafael, Goya, Renoir, Van Gogh and Portinari.
Allow at least three hours for your visit.
You can have lunch at the museum's own
restaurant or at D.O.M., a more expensive
option, but well worth your while. Beloved
chef Alex Atala mixes Brazilian ingredients
with international gastronomic techniques.
To economize, order the executive plate,
which is served only at lunchtime (chicken,
fish or red meat, accompanied by a green
salad, rice, beans and collard greens).
commercial circuit. Some examples are
the Reserva Cultural, right in the middle
of Av. Paulista, Cinesesc and Espaço Unibanco de Cinema, both on Rua Augusta,
and HSBC Belas Artes, on Rua da Consolação, which was recently renovated.
For those who prefer a good play, you
can go to the theater at the Renaissance
Hotel. If you’re lucky, you’ll be able to
watch a play with actors from around
the world. The Teatro Abril, whose facade
and lobby have been designated as an
historic landmark, always has musical
shows. For dinner, consider Chakras. This
restaurant, reminiscent of an Arabic market, also offers courses, exhibitions and
open air cinema. To top off your night,
Geni, a club with top –of-the-line live
shows, is a good reason to stay awake in
this city that never sleeps.
> Culture for
children
Along with extensive
children's theater
programs, the city
also has various other
options in cultural
programming for
children. The Livraria
da Vila and Fnac,
for example, have
children's book release
events and storytelling
on the weekends
that children love.
Keep an eye on the
programming.
A Day
Downtown
Put on your most comfortable
shoes and take a walking tour
around the area
History, architecture,
traditional busi-
nesses. This is the Center of São Paulo. The recent
renovations have even brought a certain feeling of
an European capital to the region. And to think that
for a long time the Center was accused of being
dirty, vulgar and decadent! Today there are plenty
of antique facades with facelifts, charming cafes,
art exhibits and classical music concerts. For longer
distances, buy a subway ticket that includes various
trips and take a tour around the region, letting your
> Edifício
Martinelli:
a city
landmark
© bia parreiras
heart beat a little faster when you cross avenues
Ipiranga and São João (from Sampa, Caetano Veloso's famous song about São Paulo).
© mario rodrigues
> Sé Cathedral:
located on
the Tropic of
Capricorn
And more...
> Edifício
Martinelli
Constructed between
1922 and 1930, it
was São Paulo's first
skyscraper. Today it
is one of the main
postcards of the
city and plans are
underway to construct
an observatory on its
top floors.
Wear comfortable shoes, because the little
things are what make a difference on this
route that can only be enjoyed on foot. Coming out the Sé subway station, the first stop
is the bakery Padaria Santa Tereza, the oldest
in the city. Founded in 1872, it has been open
since 1940 on the Praça João Mendes. It's
impossible to resist the soft rolls and tempting display of sweets. Afterwards, head to
the Igreja da Ordem Terceira do Carmo,
the former Mother Church of the São Paulo
capital at the end of the 17th century. The
simple facade hides one of the more interesting interiors in the city. Its outstanding
feature is the beautiful ceiling in the main
hall, painted by the priest Jesuíno do Monte
Carmelo in 1798. Crossing the avenue, head
to the Catedral Metropolitana on the Praça
da Sé. Admire the stained glass windows and
the Italian organ with more than 10 thousand pipes, and if you're fortunate enough
to be there at the top of the hour, listen
to the sound of the chimes made from 65
bells. A guided tour allows access to the
crypt where Jesuit Bartolomeu de Gusmão
and Indian tribal chief Tibiriçá are buried.
Right near there, at the crossing of Floriano
Peixoto and Roberto Simonsen streets, you'll
be welcomed by the Marquesa de Santos. At
number 136B you'll see the Solar da Marquesa, a rare example of an urban residence
from the 18th century. At the end of this
street is the architectural complex of the Pateo do Collegio, cradle of the city, founded
in 1554. Visit its Museu Padre Anchieta,
which exhibits rare pieces such as the first
baptismal font of the College church from
1556. On the ground floor, take a break and
have an espresso at the Café do Pateo. Then
continue on to Rua da Quitanda, visit the
Centro Cultural Banco do Brasil and right
nearby, the Torre do Banespa.
Evening
Happy hour starts with codfish balls and
foamy draft beer at Bar Léo, the supreme
icon among São Paulo taverns. The eve-
ning continues with samba and MPB at
Bar Brahma, on the famous corner of
Ipiranga and São João avenues. For dancing and a candlelight dinner, the Terraço
Itália is on the
42nd floor and
has a privileged
view of the city.
To guarantee a
spot at this live
music spot, it's
a good idea
to make a
reservation. A
less romantic
option is the
traditional Famiglia Mancini with its
tempting buffet of antipastos and generous servings of pasta. After all this, if
you still want to dance until dawn, go to
the dancing bars at the Edifício Copan,
designed in the shape of an “S” by architect Oscar Niemeyer.
> Brahma Bar:
famous bar
on the corner
of Ipiranga
and São João
streets
Afternoon
A short subway ride to the Luz station will
take you to the Greek restaurant Acrópoles.
It's worth sampling their mussaka, a kind
of pie made of eggplant, ground meat and
potato. On your way out, walk toward the
> José Paulino:
the street where
the Corínthians
football club was
founded in 1910
© bia parreiras
Morning
Bom Retiro neighborhood and check out
the display windows on Rua José Paulino
and the surrounding area, with their popular shops and ready-made women's fashions
in all styles sold at inviting prices. Take the
subway back to the Sé station and continue
on to the Largo São Francisco, a symbol of
cultural and student life of the capital. At it
side are the Convento de São Francisco and
the São Francisco de Assis and Chagas do
Seraphico Pai São Francisco churches, one
of the most significant rococo complexes
in the city. Another interesting place is the
Galeria do Rock. Famous for its concentration of stores with items related to rock,
it also has tattoo parlors, piercing and silk
screen ateliers. Make sure to browse for relics among the vinyl records and CDs.
© renato chaui
>> A Day Downtown
A Day
Outdoors
Ibirapuera, Morumbi and Vila
Olímpia prove that trees and open
spaces are not rarities in this
metropolis
Many aerial photos of São Paulo give
the impression that the city is limited to the label
"stone jungle," crowded with gray skyscrapers. It is
true that there are many buildings, and the architecture of the city is a motive for pride. But there
are numerous tours for those who don't want to
pass nature by. In addition to the parks, such as
Ibirapuera and Alfredo Volpi, the São Paulo capital
has good restaurants and bars with fewer walls and
ceilings and more views of the sky and sidewalk.
This tour offers an alternative for those who wish
© antonio milena
> Aerial view of
Ibirapuera Park,
one of the symbols
of the city
to discover, in one day, that the city offers the best
of the outdoors.
>> A Day Outdoors
Afternoon
After you leave Ibirapuera, you can have
lunch in Morumbi. More specifically, at the
Casa da Fazenda do Morumbi. The building
preserves some stories from the Brazilian
colonial period. Constructed by the priest
Antônio Feijó in 1813, it was the site of the
first tea farm in the country. The restaurant
occupies the ground floor of the mansion,
which has been restored, and offers sophisticated dishes. After lunch, the best tip is to
get to know the Parque Alfredo Volpi in the
same neighborhood. Inaugurated in 1971,
the area has fountains and lakes as well as
birds rarely seen in São Paulo, such as the
kingfisher. This natural forest has the most
biodiversity of any urban zone in the city,
and trails through its dense woods invite
a good hike. For the end of the afternoon,
the choice is the Fundação Maria Luisa
e Oscar Americano, also in Morumbi. A
combination park, museum and art study
center, it has a collection of 1500 pieces divided among Colonial Brazil, Imperial Brazil,
and Masters of the 20th Century. Most of
the furniture, paintings, sculptures and silver items used to belong to the Americano
family. At the end of your visit, don't forget
to have afternoon tea, served in the English
style in a salon connected to the park.
©
> Casa da
Fazenda: a
sophisticated
restaurant
> The Maria
Luisa and Oscar
Americano
Foundation:
museum and
afternoon tea
Evening
If it's Monday, don't forget to go to the
Jockey Club de São Paulo to watch the
horse races, which start at 6:30 p.m. Bets
are only 1 real. Choose one of three local
restaurants to watch the match. The best
view is from the Mercearia, which is close
to the finish line of the race. The bar-restaurant, which features parties and thematic
shows to attract clientele, also deserves a
visit on any other night of the week. With
wide verandas and an international kitchen, the Cânter Bar and Charlô are other
options at the Jockey to have a carefully
prepared meal. For those looking for a
cozier atmosphere, the Bar des Arts, located at the Chácara Itaim, attracts a hip
and attractive clientele. Inspired by the
Province region in France, the location
has two covered rooms and an outdoor
area with a garden and fountain that create an intimate mood.
daniel picoral
> Paulistanos
love to ride
their bikes in
Ibirapuera Park
used by city administration for public spaces
in the city are cultivated annually. Next, visit
the collection of the Museu de Arte Moderna
(MAM) or the Museu Afro Brasil. And don't
forget to see if there's some interesting fair
at the Bienal or if there's an electrifying
exhibition being held at the Oca. Between
one thing and another, you can enjoy the
jogging tracks, luncheonettes, playgrounds
and polysports fields at the park.
©
©
daniel picoral
A good breakfast is the ideal plan for those
who want to take this tour that involves a
good deal of walking. Richard’s Poderoso,
500 meters from Gate 7A of the Parque do
Ibirapuera has an assorted breakfast buffet
with some different options, such as açai
(thick juice of a purplish northeastern fruit)
in a bowl. You can have
your meal in an outdoor
environment of tables
on a wooden deck, in
the shade of tropical trees. From there,
head to the Parque
do Ibirapuera. Created in 1954 from an
architectural project
by Oscar Niemeyer and
landscaping by Roberto Burle Marx, the
park has become one
of the main symbols of the city. Start your
visit with the Viveiro Manequinho Lopes.
In this space, seedlings of herbaceous and
flower-producing species and the bushes
daniel picoral
Morning
And more...
> Horto
Florestal
In the heart of the
Serra da Cantareira
(in the North
Zone) is the Albert
Löefgren State Park,
the Horto Florestal.
It has 174 acres
of diversified flora
and fauna and is
an invitation to an
enjoyable walk.
A Day of
fine
arts
Unveil facades, concerts and exhibitions, even
on restaurant walls
The esthetic of the city is often surprising with its splendidly
elegant lines. And it couldn't be any different: São Paulo was the
cradle of modernism at the beginning of the 20th century and since
then it has been the center and bastion of artists and architects
who express their concepts of beauty on its walls and buildings. In
Higienópolis, eclectic mansions mix with modernist buildings. Close
to the Estação da Luz, cultural centers reveal artistic refinement in
restored constructions that unite the historical with the contempo-
© alexandre scheneider
rary. Not to mention museums spread out here and there, including
one completely dedicated to the Portuguese language, the only one
> State Pinacoteca
Museum: over
5,000 works in the
collection
in the world dedicated to an idiom.
>> A Day of Fine Arts
> Luz Station:
the surrounding
area has a
cultural center
and restored
buildings
Morning
Take a walk through Higienópolis and notice the facades of modernist buildings that
sprang at the beginning of the 1950s. Then
head toward the Praça Vilaboim, one of the
most charming plazas in São Paulo. There
you'll find the Barcelona Pães e Doces bakery, where one of the best rolls in the city is
made. You can stand at the counter to have
breakfast. Right in front is the Fundação
Armando Álvares Penteado – FAAP, headquarters of the Museu de Arte Brasileira. Its
collection contains 2500 works by national
artists and foreign ones living in Brazil. The
sculptures at the entrance and the stained
glass windows in the lobby merit attention. On Rua Bahia, in the middle of dream
mansions and luxury buildings, is the Galeria
Vermelho. It holds periodic exhibitions of contemporary art that are open to the public.
© bia parreiras
For lunch, the Jardim de Napoli is a good
bet. The polpettone (Italian rolled meat loaf)
of this traditional Neapolitan cantina is a
masterpiece. Next, take a walk through the
Paulo Machado de Carvalho Municipal
Stadium, better known as Pacaembu. The
setting for classic Paulista championships, it
was inaugurated in 1940 by Getúlio Vargas,
who spoke on that occasion about the "sober
and beautiful lines of its imposing mass of
concrete and iron." A few kilometers away is
the Memorial da América Latina, designed
by Oscar Niemeyer. The architect also created the sculpture with the stretched-out
hand, with a bas-relief of Latin America in
red, like a thread of trickling blood. Another
option is to go to the very beautiful Pinacoteca do Estado museum. This unfinished
historical building was restored and today its
exposed brick contrasts with its bolder elements. The museum's collection, with more
than 5 thousand works, includes mostly Brazilian artists, but also has French sculptures
by Auguste Rodin and Camile Claudel. The
Café da Pinacoteca has little outdoor tables
overlooking the Parque da Luz, the oldest
park in the city. It's delightful to have a rest
there. On the other side of the street is the
Museu da Língua Portuguesa, installed in
the Luz subway station. This new space is
dedicated to Portuguese language, literature
and history. In the same area is also the Museu de Arte Sacra, one of the best of its kind
in the country. The colonial styled building
from 1774 has a thousand pieces on permanent exhibition. It's also worth taking a walk
through the Vila dos Ingleses, designated as
> Teatro Abril: a
theater featuring
musicals
© bia parreiras
© SPREADING
Afternoon
an historic landmark and the residence of the
British men who constructed the train station. Among its 28 small houses built in the
style of London workmen's villas is the Yellow Mark Café & Cozinha. With 12 kinds of
beer, it's a good choice for late afternoon.
Evening
Set the evening aside to attend a concert
at the Sala São Paulo in the Estação
Júlio Prestes. Now restored, the hall is
magnificent to look at and has become
a shrine for classical music because of its
acoustics. For dinner, consider Mestiço,
close to Consolação. Every three months,
the restaurant's walls have a new exhibit
of fine arts or photographs. It's not uncommon to see people from the art world
there, savoring everything from Thai
delicacies to Bahian acarajé (kidney bean
paste fried in palm oil). For an appetizer,
try the krathong-thong, a basket of crispy
dough filled with chicken, corn and spices.
End the night with some good live music
at Barnaldo Lucrécia, close to the Paraíso
subway station. You'll finish your day convinced that this metropolis isn't just made
of concrete, but of artists as well.
> Portuguese
Language Museum:
a space dedicated
to the language,
its literature and
history
And more...
> Embu
das Artes
Only 28 kilometers
from São Paulo,
Embu has secular
houses containing
innumerable
ateliers, antique
dealers and rustic
furniture stores. It's
delightful to stroll
leisurely through its
aisles, especially on
Sunday when the
Arts and Handicrafts
Fair is held:
www.embu.sp.gov.br
A Trendy
day
There are places in São Paulo
where everything new happens.
Go there and be one of the first
to know
Only a city that has no fear of the future
and is always reconstructing itself with no
preconceptions can be a laboratory for trends.
And São Paulo offers varied experiences, from
fashion to gastronomy, not to mention style, of
course. A stroll around the Vila Madalena and
the Jardins neighborhood reveals the unusual
© mario rodrigues
colors, tastes and sounds that make "Sampa" a
> The unconventional
building, home to the
Tomie Ohtake Institute
real feast for the senses of the most demanding,
tuned-in people.
And more...
> Tostex
This sandwich shop in
Jardins serves toasted
breads and drinks,
but its outstanding
feature is its modern
ambience, with beanbag chairs where
hip people stylishly
arrange themselves
to listen to electronic
music played by DJs.
A trendy day begins at the tables of the
charming Deli Paris on the sidewalk of Vila
Madalena. The traditional recipes of the
French boulangerie range from simple croissants to genuine French bread with butter.
If your late night partying made you wake
up late, opt for the brunch. At the buffet,
in addition to brioches and mini puff-pastries, there are delicacies such as ratatouille
(a preserve made from zucchini, peppers,
eggplant and hearts of palm) and banana
jelly with chocolate or cheese with herbs.
A stroll along Vila Madá — as the neighborhood is affectionately called — will help
your digestion. Browse through the shops
on Harmonia and Aspicuelta streets, where
there are clothing, furniture and creative accessories. Afterwards, head for the Instituto
Tomie Ohtake, installed in one of the most
daring and controversial buildings in the city.
Check out the exhibitions on display and
have lunch right there at the institute's restaurant. The minced meat with rice, banana
farofa (manioc flour), fried quail eggs and
little turnovers is one of the dishes customers order most, many of them artists. If you
prefer a snack, go to the excellent Ritz in the
neighborhood adjacent to Jardins. Reminiscent of the American luncheonettes of the
1950s, it's worth it to go through its revolving door just to settle into one of its numerous red sofas. The Ritz Burger, a hamburger
with cheddar or gorgonzola cheese, bacon
and salad, is the favorite of the "in" crowd
that fills the place.
Evening
The contemporary cuisine of Spot is another of the city's "in" icons. The oriental penne with chicken strips, vegetables,
shiitake mushrooms, ginger and peanuts
is a good choice.
Extend your night at Skye, a bar on the
top floor of the bold Hotel Unique. On
the deck of its
swimming pool,
you can savor a
glass of prosecco
while you admire the view
of the Parque
do Ibirapuera.
You can count
on your fingers
the places in the
world that have
night life as cool
as São Paulo's. You'll find a creative and
"with it" young crowd at Vegas and at
Lov.E, for example. Saying goodbye to
the city will be unforgettable at any of
these places.
> Skye: a bar
on the top
floor of Hotel
Unique
Afternoon
The Galeria Ouro Fino is one of the shrines
for fashion and electronic music lovers.
There, from the soles of their platform shoes
to the tips of their dyed hair, the hipster
crowd does their bargain-hunting at the
100 shops featuring a mix of old tailors,
© fabio mergulão
Morning
alternative fashion and tattoo parlors. The
Thaís Gusmão panty-briefs are a hit. Also at
Ouro Fino, nostalgists travel back in time at
the second-hand store Passado e Presente,
which sells clothing from the 1920s, 30s
and 40s. The more courageous ones leave
with piercings ... a block from there is Rua
Oscar Freire. Along with the super chic
window displays of the best brands in the
world, don't forget to watch the delicious
fashion show passing by on the sidewalks.
You can continue your tour through the
Alameda Lorena. There, Café Suplicy is
a strategic point to take a break. Special
coffees are made there by experienced barmen/women in a modern ambience. If you'd
rather have some good ice cream, walk
over to Sottozero on Rua Augusta. When
night falls, check out the programming at
Cinesesc. This official bastion of São Paulo
cinephiles was inaugurated in 1979 and still
has its original classy decor. It's a delight to
watch films outside the commercial circuit
from the fumoir — an inside the screening
room — while you languidly smoke a cigarette in a nouvelle-vague pose.
© mario rodrigues
> A specialty
shoe shop at
Galeria Ouro
Fino, a favorite
of fashion
enthusiasts
© mario rodrigues
>> A Trendy Day
> Lov.E: upbeat
nightlife to
the sound
of electronic
music
A Bargain
day
The free shows at cultural centers and the
inexpensive stores on Rua 25 de Março are fun
activities that don't put a strain on your purse
The most expensive city in Brazil is also the most democratic. Experienced in welcoming immigrants, it also takes care of
tourists who don't want to spend too much. Every day there's a
free - or almost free - play, concert or exhibition. Visitors can get
around without having to rent a car or be stuck with a guide. A
subway ticket, that costs only 2.10 reals, can get you to many of
> Mercado
Municipal: great
yet inexpensive
© bia parreiras
the attractions in the Center and on Avenida Paulista. And there's
always a hot dog stand or a shop selling Arabian meat pies when
your stomach starts to growl.
© heudes regis
Morning
> São Paulo
Cultural Center:
art exhibits and a
comics museum
Coming out of the Sé subway station,
you'll be in front of the Catedral Metropolitana, one of the five largest gothic
temples in the world. Head towards the
Pateo do Collegio, where the city's
history begins. And you can start your
day there, too: have breakfast at the
Café do Páteo, in
a pleasant outdoor
area surrounded
by trees. Order a
coffee and try the
homemade cake
of the day, which
doesn't cost much.
From there, go towards the Centro
Cultural Banco do Brasil (CCBB). This
neoclassical style building housed the
first Banco do Brasil bank agency in the
city. There is always an excellent – and
free – exhibition there. Films are also
shown in the space, and tickets are only
4 reals. Continue your tour in the direction of the Edifício Altino Arantes. From
its Banespa Tower, open to the public,
you can see a good part of the city. The
landscape is prettier on sunny days.
Close by is the Ladeira Porto Geral. Follow the street vendors and you'll run into
Rua 25 de Março, the main wholesale
center of Latin America. Here you can
buy everything at minimum prices. Some
products can only be found there, such
as stones and beads for making jewelry
and fine embroidery, specialized sewing
needles, silk flowers and wooden furniture for doll houses. To move around,
you'll have to dodge walking vendors,
pedestrians and chaotic traffic, but it's
worth it. Not far from there are the
streets Santa Efigênia — specializing in
electronics — and São Caetano — where
bridal gowns and accessories are sold.
If you want to buy warehouse footwear
you'll have to go across town to Rua João
Cachoeira, at Itaim — one of the many
specialized shopping streets spread out
through other neighborhoods. But if you
want to exchange buying things for bargain cultural events, it's best to get off
at the Luz subway station and got to the
Consolação station on Avenida Paulista.
© SPREADING
> CCBB: a
stage for
shows and film
festivals
© bia parreiras
>>A Bargain Day
> Pateo do Collegio:
the birthplace of
the city
Afternoon
Walk along Avenida Paulista, noticing the richness and diversity of the
buildings and people. Have lunch at the
Masp restaurant. The refined sideboard
offers a reasonably priced meal. Afterwards, walk over to the Brigadeiro
subway station and take a train to the
Vila Mariana station to go to the Museu Lasar Segall. This museum operates
from the house where naturalized Russian painter Segall lived, and contains
3 thousand of his works. Take note of
the modernist houses on Rua Berta,
designated as historic landmarks. The
Rancho da Empada isn't far from there.
Sample one of their 25 stuffed pastries
for 2.70 each.
Evening
The various theater presentations are
among the best things in the city. The
Centro Cultural São Paulo, right next to
the Vergueiro subway station, always stages
excellent shows and plays at popular prices.
The same is true of the Teatro Popular do
Sesi in the Fiesp building in front of the
Trianon-Masp station on Paulista. At dinner
time, some Arabic food might be nice. Baalbeck, on Alameda Lorena, combines a select
offering of the good and the inexpensive. If
you are a bohemian, you'll invest the money
you saved during the day in your evening.
Sarajevo (from 10 reals at the door) has live
music and cheap beer. Afterwards, you just
have to wait for the subway to open at 4:40
a.m., and then it's back to the hotel.
And more...
> visit Sesc
Programming for the
more than ten Sesc
cultural centers is full
of shows, exhibitions
and free events.
Check their schedule:
www.sescsp.org.br.
A Sophisticated
day
After buying some of the finest
things in the world, end the night
at a danceteria that so chic its
headquarters are in New York
Refined restaurants, five-star hotels and
even helicopter tours are among the most splendid
offerings of the São Paulo capital. For those who
aren't afraid to max out their credit cards, there are
super chic shops with international labels dotted
here and there, most of them in shopping centers
like Iguatemi and in Jardins. The neighborhood is
also the address of the most renowned art galleries where the work of established artists and new
talents is sold. Between one purchase and another,
how about a top-of-the-line coffee? Go to Santo
© bia parreiras
> Shopping Iguatemi:
a universe of
sophistication with
330 stores
Grão. The most expensive cup costs 9 reals. But it's
prepared with super-selected beans.
>>A Sophisticated Day
> Fasano: luxury
hotel in the
neighborhood of
Jardins
Morning
How about starting a glamorous day with
breakfast at the Hilton Morumbi? Voted
the best luxury hotel in the last three
editions of Guia Quatro Rodas, it has
60 breakfast items at its restaurant Sol
& Sombra. It's a comfortable place with
traditional decor. Take advantage of your
trip there and go over to Shopping D&D,
a concentration of the most refined furniture and decorations stores in the capital.
The biggest consumers have the option of
staying at a hotel in the same complex, the
WTC. Afterward, continue along the Marginal Pinheiros heading toward the new
Daslu boutique. The store — which is 20
square meters and has patios inspired by
Italian villas — mixes modern and classic
and has products of the most respected
brands in the world, available to anyone
who can pay. After this, it's a good time to
take a break from shopping and get to know
a little of the beauty of the city by taking
a helicopter tour — which you can do in
two different places: at the Aeroporto de
Congonhas or at Campo de Marte.
such as the winner of the Cup of Excellence, considered the best in the world,
which costs 9 reals per cup. At the end
of the afternoon, go to Shopping Iguatemi. With its 330
stores, restaurants
and pleasant cafes,
it's the perfect place
to get to know the
sophisticated world
of this megalopolis.
Evening
© mario rodrigues
Does having lunch in the shade of a century-old fig tree sound inviting? Inaugurated in 2001, the restaurant A Figueira
Rubayat in Jardins, has a causal feel,
but sophisticated at the same time. The
menu, inspired by the Incas, has revived
the primitive kitchen with clay ovens
and iron pots. After lunch, take a walk
along the tree-lined streets of Jardins,
such as Oscar Freire, and visit the most
sought-after brands in the world, located a few meters from each other.
There are more than 30, with different
items such as cars, jewelry and clothing. Some of the most renowned contemporary art galleries are also there,
such as Luisa Strina and Thomas Cohn,
exhibiting works of national and foreign
artists in their collections. Between one
purchase and another, it's worth getting
to know Santo Grão, voted in 2005 by
the magazine Veja São Paulo as having
the best espresso in the city. There are
coffees for every taste, including some
prepared with super- selected beans,
© bia parreiras
© mario rodrigues
Afternoon
A good bet to start the
evening is dinner at
Fasano restaurant, in
the hotel of the same
name. Inspired by the elegant scenario
of Milan, the native land of the Fasanos,
the restaurant offers the gastronomic
standard for which the family's establishments are known, associated with
the elegance of chef Salvatore Loi. And
the hotel brings back bold memories of
the 1930s. Without leaving it, you can
stretch out your night at the Baretto bar.
There, in the midst of French armchairs
and a travertine marble bar, the house
band plays fine music -- mainly jazz and
bossa nova. Occasionally there are shows
by well-known artists. And if you're still
up for having more fun until dawn, it's
time to go Club Lótus, on the second
floor of the Gran Meliá São Paulo hotel.
The nightclub is a branch of Lotus in
New York. Run by entrepreneurs Marcus
Buaiz, Edsá Sampaio, Pedro Paulo Diniz
and Mario Bernardo Garnero, it is the
bastion of the "well-born" and famous
people of the city.
> Nk Store: a famous
brand name store in
Jardins
> Wine cellar
at Figueira
Rubaiyat: with
1030 options
E mais...
> Day Spa
Those who want to
spend a relaxing
day can try one of
the packages at the
Hotel Emiliano spa.
The most complete
one includes an
ofuro Japanese bath,
shiatsu, reflexology,
aromatic massage,
body wrapping and
a specific facial
treatment. It lasts for
six hours and costs
R$1,358
© daniela picoral
A Day With the
Children
Don't even think of leaving your kids at home when you come to São Paulo. They're
going to have a ball with the radical rides at the amusement parks and huge green spaces
for running around. And they'll be enchanted with the animals at the Zoológico and the
Instituto Butantan, where there are many poisonous reptiles and insects. Both are famous for
their scientific work — and will teach your children many new things. They'll even have fun
Your children won't be
bored with all the rides,
animals and lots of new
things to learn
> The Biology
Museum at
the Butantan
Institute
at lunch, because there's a restaurant in the city that looks just like a ranch. With so many
attractions, your children will never let you come alone again on your next business trip.
> Mônica
Theme Park: for
the kids
Morning
and more...
> hopi hari
The world of fantasy
in the city of Vinhedo
(72 km from São
Paulo), has more than
30 rides, circus and
musical shows, and
plenty of adrenaline:
www.hopihari.com.br
With its imposing architecture, the
Galeria dos Pães, on the corner of Estados Unidos and Haddock Lobo streets
in Jardins, is a great choice for breakfast
with the whole family. With two floors,
it houses a bakery, luncheonette, wine
cellar, a cheese and wine exhibit and a
self-service buffet. Afterwards, head to
the Instituto Butantan, responsible for
the production of more than 80% of
the serums and vaccines used in Brazil.
The Biological Museum has plenty to
teach about snakes, serpents, scorpions
and spiders. The world of microorganisms is unveiled at another museum, the
Microbiology museum. And the History
Museum tells how research about vac-
cines was done in the past until arriving
at today's techniques.
Afternoon
The name may sound a little strange to
an uninformed parent, but the Restaurante & Choperia Cachaçaria Pompéia
(The Pompéia Cachaça Bar Restaurant &
Beer House) is a ranch in the middle of
the city. Installed in an area of 12,800
square meters in the middle of extensive
greenery, it has a mini zoo with domestic
animals. The restaurant offers the best
of Minas Gerais cuisine, and its attached
bar boasts more than 14,000 brands of
cachaça, which means that dads will
also enjoy the place. On weekends, a
recreational tram organizes games and
of the Atlantic Forest in the city (500
thousand square meters), the Zôo Safari. There visitors enter by car to go
on a safari and see
animals up close in
the wild, such as
deer, lions, tigers
and jaguars. If you
have time, visit the
Jardim Botânico,
where children can
have fun learning a
little about native
flora — and can also
run around in its vast green area. It is
very close to the Zoológico.
Evening
© pierre merimee
rides in horse-drawn two-wheeled and
farm carts. After lunch, your kids deserve
still more fun. One option is Parque da
Mônica, named after the cartoon characters created by Mauricio de Sousa. The
space occupies an area of 10 thousand
square meters inside the Shopping Eldorado. The public interacts with all the
attractions, from the puppet theater to
participative rides. But the park can be
a bit boring for children who are already pre-adolescents, older than 7 or
8. In this case exchange the Parque da
Mônica for the Playcenter in Marginal
do Tietê. Inaugurated in 1973, the park
has more than 30 attractions, many of
them quite radical. For those who prefer
a nature walk and want to learn a little
about animals, a good tip is to go to
the Zoológico de São Paulo. Created in
1957 by then governor Jânio Quadros,
the zoo has more than 3.2 thousand species distributed over a 824,529 square
meter area. There are mammals, birds,
reptiles, amphibians and invertebrates,
all living in environments that resemble
their natural habitats. Right next door
is one of the largest preserved areas
> Galeria dos
Pães, family
breakfast
options
If your family still has enough energy
for some evening entertainment, go to
TGI Fridays, a typical informal American
restaurant. The USA chain was installed
in Brazil in 1995. With its concept of
elegant disorder, it has a comfortable
and relaxed atmosphere. On the menu
there are grilled meats, salads, pastas,
sandwiches, and of course a special
menu for children. They deserve it.
> Giraffe at the
Zoo
© irmo celso
© bia parreiras
>>A Day With the Children
A Typical
Saturday
A lazy day of fairs
and lengthy lunches
Just like the paulistanos, wake up late
to relax and enjoy, without rushing around, the
antique and handicraft fairs as well as the very
trendy stores of the Vila Madalena. Afterwards, devour (guilt-free) some barbecue or pasta at one of
the Italian restaurants. When the sun is down, the
> Benedito Calixto:
open air flea market
© bia parreiras
pilgrimage to small bars in the popular neighborhoods begins. It's a warm-up for the night, which
is always at fever pitch until dawn on Fridays.
>>A Typical Saturday
And more...
> Praça do
Pôr-do-Sol
(Sunset Plaza)
Dogs, kids and
couples meet in the
late afternoon at
this plaza in Alto de
Pinheiros to enjoy
the ball of fire setting
behind the buildings
and the trees near the
Cidade Universitária.
Morning
The St. Etiene bakery on the Vila Madalena
is famous for its hot rolls, cakes and sweets.
But the best thing there is its ample breakfast buffet, which includes brioches, croissants, profiteroles and other delicacies, ideal
for beginning your Saturday. After these reinforcements, there's nothing better than
to get lost among the stalls at the antique
fair on the Praça Benedito Calixto without
having to leave the neighborhood. The fair
has a mix of old and new items in the best
"flea market" style. Take advantage and go
into the crowded decoration stores that
surround the plaza, like the Benedixt, that
Evening
In this same region is Jun Sakamoto, a Japanese restaurant that garnered two stars in
the 2006 Guia Quatro Rodas. There, a dinner
loaded with sushi and sashimi costs no less
100 reals per person. The cuts of the sushi
chef the restaurant
is named after are
served at the counter. A more economical option, although
no less interesting, is
the Moroccan Tanger,
with couscous and
goat cooked with
spices. After dinner,
it's party time at the
Na Mata Café bar in
Itaim. Always filled
with beautiful people,
it features shows and
a discotheque that mixes soul, black music
and MPB. Anyone over 40 who likes MPB
and pagode end their night at Passatempo,
where the tables are full until 5 o'clock in
the morning.
© mario rodrigues
Bela Vista, of Italian origin and famous for
its pastas from traditional cantinas such
as Capuano and Conchetta. If you're not
hungry enough for a meal, snack on some
delicious Italian bread with sardelo relish
and a glass of wine. The Saturday tumult
begins early at the traditional Café Piu-Piu,
which attracts fans of traditional rock and
blues. Also in Bela Vista, the Gloria club,
with electronic music, is exploded as the
Mecca of the city's cool crowd. Known as
the Brazilian Broadway because of its many
theaters, the neighborhood has Teatro Abril,
located in the historical 1929 Paramount
movie house/theater. Restored especially
to receive international musicals such as
The Beauty and the Beast and Phantom of
the Opera, it has a 250 square meter stage.
If you prefer to wander from one bar to
another, like the paulistanos do, go back
to Vila Madalena and start from the section between Fidalga and Girassol streets.
If you're not sure, reserve a table at Salve
Jorge, voted the best bar for happy hour
by the magazine Veja São Paulo, or at the
Astor, which is almost always full.
> Jun Sakamoto:
a meal costing no
less than R$ 100
© mario rodrigues
© bia parreiras
> Pinheiros and
Vila Madalena:
an abundance of
decor shops
sells national and imported design pieces.
Walk through the Vila and check out the
bookstores and art and furniture ateliers.
If your stomach is growling, sample the
specialties at the Italian cantina Buttina,
featured in the Guia Quatro Rodas. which
serves excellent gnocchi with braciola.
Afternoon
If your preference is for meat, São Paulo has
plenty of barbecue restaurants (churrascarias) and star-rated a la carte options, such
as the Bassi restaurant in Bixiga, specializing in special cuts. It's worth your while
to cross the city to this bohemian area of
> Astor: one
of the hottest
nightspots in
Vila Madalena
A Typical
Sunday
Mass with
Gregorian chants
set the tone for a
day that includes
shopping and pizza
© marco de bari
> São Bento Basílica:
mass celebrated
to the sounds of
Gregorian chants
Not even on the day of rest paulistanos abandon their shopping. The open
space at Masp fills up with antique stands and Liberdade is the stage for a handicrafts
fair and typical Japanese food. As a matter of fact, there is no diet that can resist
these offerings, since even a simple mortadella sandwich has a special meaning. But
save a space in your stomach, because Sunday always ends with pizza.
> MASP
antiques fair
Morning
Start the day in the Center sampling the
delicious omelets of Café Girondino, in
front of the São Bento subway station.
But you have to finish your meal before
Mass begins at Basílica de São Bento on
the other side of the street. On Sundays, it
is celebrated with Gregorian chants, always
at 10 a.m. Even those
who are not Catholics
enjoy the program at
the church, founded
by Benedictine monks
1598, and which conceals relics such as
the tomb of explorer
Fernão Dias. Next to the sacristy, be sure
to buy some delicious breads and cakes
baked by the friars. Leaving by the Largo
de São Bento, to your right, follow along
Rua Líbero Badaró to the Viaduto do Chá,
inaugurated in 1892 – when a toll had to
be paid to cross it. From there, you can
see the Vale do Anhangabaú and the
imposing building of the Theatro Municipal. Open in 1911, it is a smaller scale
copy of the Paris Opera, and has crystal
chandeliers and balconies decorated in
gold leaf. From there, walk to the Mercado Municipal Paulistano, where the
custom is to buy food, experimenting
delicacies from boxes of fruit, olives,
cheeses and crystallized sweets. Recently restored, the neo-classic building,
erected in 1933, has beautiful stained
glass windows depicting coffee farmers. Try the famous codfish turnover at
the Hocca Bar, or the rolled mortadella
sandwich at Bar do Mané.
Evening
Sunday is the day of the classic fairs, such
as the antiques fair at Masp. One that is
typical of São Paulo is Liberdade, the Asian
neighborhood founded by Japanese immigrants at the beginning of the 20th century.
It is next to the subway station where Chinese and Koreans also live. Its streets with
lanterns, restaurants and shops with Asian
products are the charm of the region. On
Sundays, the fun pastime is the fair on the
Praça da Liberdade, with typical foods and
handicrafts. Those looking for a more refined
meal can try the specialties of Sushi-Yassu,
a restaurant highly rated by the Guia Quatro
Rodas that serves one of the best gyozas in
the city. A must visit is to the Museu da Imigração Japonesa, which tells the story of the
Japanese immigrants. On weekends in July,
the neighborhood is the stage for the Festival
das Estrelas (Tanabata Matsuri), when nearly
100 thousand people order food and assist
typical dancing and singing shows.
Sunday gives signs of coming to an
end when competing bars, such as
Pirajá in Pinheiros, lose part of their
clientele to theater presentations.
This is because these start earlier on
the first day of the week — between
6 p.m. and 7 p.m. A good choice is
to see a play at the Teatro Cultura
Artística in Consolação, followed by
the traditional Sunday pizza. Try the
Braz pizzaria in Pinheiros. The most
requested pizza of the house is the
one bearing its name, with sautéed
zucchini and buffalo mozzarella au
gratin, covered with grated parmesan.
If you're still up for enjoying the rest
of the night, the place to go is Vila
Madalena. Or, more precisely, its bar,
Filial, which is always packed. Besides
draft beer and snacks, you can also
order an welcome bean broth to help
you face Monday morning.
And more...
Memorial
do Imigrante
Objects, furniture,
vehicles, documents,
photos and journals
testify to the
stories of a country
constructed by
immigrants. Visitors
can consult records
of their ancestors on
computer terminals.
On Sundays, this trip
back in time also has
a trolley that goes
through the Mooca
neighborhood, and
a steam locomotive
that goes around the
inside patio: www.
memorialdoimigrante.
sp.gov.br
bia parreiras
©
carolina venturelli
> Mercado
Municipal: a
codfish pastry
for lunch
Afternoon
©
©
roberto loffel
>>A Typical Sunday
> Pirajá: the
Paulistanos’
favorite bar in
Vila Madalena
>> Must-See Neighborhoods
The Amusement
Map
To make your choice of programming easier among so many of
the city's attractions, on the next pages we'll offer suggestions spread
throughout the most sought-after neighborhoods, as well as some options
outside that circuit.
© mario rodrigues
© bia parreiras
70
The starting point of the
city is in front of the
Catedral Metropolitana on
the Praça da Sé. Records
of the history of the
capital are concentrated
in this region.
62
© SPREADING
> center
paulistanos and
tourists because
they have the
best attractions,
restaurants, shopping,
hotels and night life
66
The park that gave
the neighborhood
its name shines like
a green oasis in the
city, great for walking
your pets.
What used to be
a quiet residential
neighborhood today
is full of bars, shops
and fairs, such as
the one at the Praça
Benedito Calixto.
74
> vila olímpia
Nightclubs such as
Lótus and some of the
most sophisticated
restaurants in the
city have become
the trademark of
this South Zone
neighborhood.
58
> IBIRAPUERA
> jardins
© bia parreiras
the favorites of
© daniela picoral
Some regions are
> Vila
MAdalena
The surroundings of
Avenida Paulista have
some elegant streets,
such as Oscar Freire,
with national and
foreign fashion lines.
Avenida Paulista,
In São Paulo,
Jardins and Consolação
the latest in films and shows tend to
arrive first at the cultural centers on Avenida Paulista,
which are located between century-old mansions and
The financial heart of the city
modern skyscrapers. A thousand choices are always
also pulsates with intense
available, but audiences change depending on the day.
cultural programming. Executives
During the week, suited execs rule the fast-paced mood,
loosen their ties during happy
but on weekends the image changes: paulistanos and
hour to forget about work by
tourists stroll about relaxed, in casual clothes.
going to bars, movies, restaurants
Tours
and nightclubs.
Casa das Rosas > Has art workshops and musical soirees. The library
of poet and essayist Haroldo de
Campos (1929-2003) holds nearly 30
thousand volumes. – Av. Paulista, 37,
tel. 3285-6986. Closed Monday. Free.
Centro Cultural Fiesp > Houses
an art gallery, circulation library and
comic book library, as well as spaces
for workshops and seminars. The
Teatro Popular do Sesi always has
good productions on their schedule.
– Av. Paulista, 1.313. tel. 3146-7405.
Cinesesc > National productions are
given a good deal of attention in their
programming. They also offer documentaries from various countries, as
well as full length European and Asian
feature films. – R. Augusta, 2.075,
tel. 3082-0213.
CONJUNTO NACIONAL > The building, inaugurated in 1952, houses the
Cine Bombril, the Conjunto Cultural
da Caixa and the Livraria Cultura (tel.
3170-4033; www.livrariacultura.com.
br). – Av. Paulista, 2.073.
Espaço Unibanco de Cinema >
A favorite among intellectuals, this
theater focuses on national cinema
and productions from various parts
of the world. It also features debates and cultural events. – R. Augusta, 1.470/1.475, tel. 3288-6780.
Galeria Thomas Cohn >
The emphasis is on contemporary
art, featuring figurative works. Av.
Europa, 641, tel. 3083-3355; www.
thomascohn.com.br.
HSBC Belas Artes > One of the
oldest movie theaters in São Paulo,
it has gone through renovations
recently and is now back in the
popular circuit. It usually shows
European and Asian productions,
and films awarded at international
festivals. – R. da Consolação, 2.423,
tel. 3258-4092.
itaú cultural > The programming
is diversified and includes thematic
exhibitions, theater, music, dance
and debates. There are also libraries
and a videotheque – Av. Paulista,
149, tel. 2168-1777. Free.
Museu de Arte de São Paulo
(Masp) > Has works of Van Gogh,
Picasso, Portinari, Cézanne and
Renoir. – Av. Paulista, 1.578, tel.
3251-5644. Closed Monday. R$15.
Teatro Renaissance >
Located on the premises of the
hotel of the same name. After
watching the show, the public can
check out the gastronomic options of the hotel.
– Al. Santos, 2.233, tel. 3188-4141.
control, king-size beds and
Egyptian cotton sheets, among
other luxuries. There is a bar on
its premises for those who like
cigars. It is among the ten best
hotels in São Paulo according
to the 2006 Guia Quatro Rodas.
– Al. Santos, 2.233, tel. 3069-2233;
www.marriottbrasil.com. From
R$515.
Hospedagem
Food
Emiliano > The rooms have
flat screen TVs, a pillow menu
and butler service. Voted one of
the 14 best hotels in the country by the 2006 Guia Quatro
Rodas. – R. Oscar Freire, 384, tel.
3069-4369; www.emiliano.com.br.
From R$641.
FASANO > The hotel houses
the traditional restaurant of
the same name and the Baretto
bar, always with live bossa nova
and American music. – R. Vitório
Fasano, 88, tel. 3896-4000;
www.fasano.com.br. From R$1,260.
Renaissance > All the rooms
have individual temperature
© heudes regis
> Chakras: the Asian menu
includes a variety of exotic spices
a Figueira Rubayat > The fig
tree that the restaurant was
named after occupies a great
part of its space. The meat and
stewed potatoes are excellent. R. Haddock Lobo, 1.738, tel. 30633888 . $$$$.
baalbeck > The dessert most
often ordered at this Arab specialist in puff pastry turnovers is ataif,
a pancake filled with cream and
sugar syrup with rosewater.
- Al. Lorena, 1.330 , tel. 3088-4820.
Closed Sunday. $.
Bella Paulista > In addition to
brownies and croissants, there is
also an ample breakfast buffet
and a menu with grilled meats,
stuffed pitas, pastas and salads.
– R. Haddock Lobo, 354, tel. 32143347. 24 hours.
Café Suplicy > Modern, with
cappuccinos, mochas, macchiatos, drinks and frappes. – Al.
Lorena, 1.430, tel. 3061-0195. $.
Chakras > The seductive ambience with veils and objects from India offers Asian food with a choice
of dried fruits and spices. There are
also outdoor movie screenings and
exhibitions. – R. Dr. Melo Alves, 294,
tel. 3062-8813. $$$.
© heudes regis
> Oscar Freire:
shop windows that
exude luxury
D.O.M. > Under the command of
Alex Atala, chef of the year according to the 2006 Guia Quatro
Rodas, it has dishes inspired by the
Occident and Orient. – R. Barão de
Capanema, 549, tel. 3088-0761.
Closed Sundays. $$$$.
Galeria dos Pães > Wine cellar,
cheeses, cold cuts, cakes, sweets, bakery, luncheonette, and in the evening,
a soup buffet. R. Estados Unidos,
1.645, tel. 3064-5900; 24 hours.
mestiço > With an exhibition of
photos and art on the walls, the
restaurant mixes Bahia cuisine
with Thai. – R. Fernando de Albuquerque, 277, tel. 3256-3165. $$$.
Ritz > Modern and busy, the restaurant is one of the favorite of
the GLS public. – Al. Franca, 1.088,
tel. 3088-6808. $$$.
Santo grão > Coffees with internationally awarded grains. - R.
Oscar Freire, 413, tel. 3082-9969. $.
Sottozero > This ice cream shop
has existed for ten years and introduced typically European gelato to
Brazil. The flavors are made with
fresh fruits and bases imported
from Europe. – R. Augusta, 2.935,
tel. 3898-2792. Closed Monday.
Spot > Constructed with glass walls
and frequented by fashionists, intellectuals, artists and famous people,
it is ideal for those who want to be
seen. – Al. Ministro Rocha Azevedo,
72, tel. 3284-6131. $$$.
Shopping
Fnac > This mega store is perfect
for browsing books, CDs, computer
products, electro-electronics and
high-tech accessories. It also has
a magazine stand and cafe and
holds cultural events and children's
activities. It has a branch in Pinheiros. – Av. Paulista, 901, tel. 21232000; www.fnac.com.br.
Galeria Ouro Fino > On four
floors there are a beauty salon,
tobacco shop, tattoo parlor and
stores that sell vintage items. – R.
Augusta, 2.690, tel. 3082-7860.
rua Oscar Freire > On the
most chic street in the city and
its surroundings, you can admire
display windows of luxury lines like
Armani, Louis Vuitton, Prada, Versace, Diesel, Cartier and Benetton.
The major national stores are there
as well, such as the NK Store.
shopping Center Iguatemi >
This is the oldest mall in the
city, but is always being modernized. - Av. Brig. Faria Lima,
2.232, tel. 3816-6116;
www.iguatemisaopaulo.com.br.
Night Life
Bar Balcão > Publicists and artists are fixtures here. It has a 25
meter-long bar that goes all the
way around the room. – R. Melo
Alves, 150, tel. 3063-6091.
Geni > This mansion features
top musicians and has cozy
rooms with sofas. – R. Bela Cintra,
539, tel. 3129-9638.
saravejo > The club has alternative sounds and cabaret lights.
They play rock, discopunk, electro,
black music and nujazz, among
other styles. – R. Augusta, 1.385,
tel. 3253-4292. Wed. - Sat. R$15.
tostex > Sandwich shop with good
music. - R. Haddock Lobo, 949, tel.
3898-1265. Closed Monday.
Vegas > Depending on the day,
they play rock, jazz, electro,
techno and funk. – R. Augusta,
765, tel. 3231-3700. Closed Sunday
and Monday. R$35.
Center,
Liberdade, Luz and Bela Vista
In the height of revitalization, the old Center houses a
rich architectural, historical and cultural complex. Further
on is Liberdade, with oriental gates and lanterns in the
street. There it's common to hear a language very different from Portuguese. You can also feel like a foreigner in
the very Italian neighborhood Bela Vista, synonymous with
theaters, pizzerias and cantinas.
Tours
Basílica de São Bento >
Mass with Gregorian chants from
Mon. through Fri. at 7 a.m.; Sat. at
6 a.m. and Sun. at 10 a.m. A store
adjacent to the sacristy sells breads,
cakes and religious articles – Lg. de
São Bento, s/nº, tel. 3328-8799.
Catedral Metropolitana da
sé > A guided visit allows you to
see the subterranean crypt. – Pça. da
Sé, s/nº, tel. 3107-6832. R$ 3.
Centro Cultural Banco do
Brasil > This three-storey building
from 1901 has exhibition halls, a theater, movie theater, auditorium, book
store and cafe. – R. Álvares Penteado,
112, tel. 3113-3651. Closed Monday.
Edifício Altino Arantes >
On top of the Banespa headquarters a privileged view of the city
is revealed. – R. João Brícola, 24,
tel. 3249-7466. From Mon. - Fri.
Formerly in decline,
the Center has some
fine surprises to be
discovered on foot
Edifício martinelli > Inaugurated in 1930, this was São
Paulo's first skyscraper. - Av. São
João, 11, tel. 3104-3693.
Feirinhas > Stalls with typical
foods and handicrafts on the Praça da Liberdade and with antique
items on the Praça Dom Orione in
Bixiga. - On Sundays.
igreja da ordem terceira do
carmo > Worth a visit for its
details, such as the ceiling painted by the priest Jesuíno do Monte
Carmelo in 1798. - Av. Rangel
Pestana, 230, tel. 3242-8361
largo são francisco > Here is
the famous Faculdade de Direito
da USP, (Law School) the Igreja
de São Francisco de Assis, with
baroque traces, and the Igreja
de Chagas do Seraphico Pai São
Francisco, in the rococo style with
golden engraved altars.
>> bairros imperdíveis
> Le Casserole:
French cuisine
© bia parreiras
Teatro Cultura Artística >
Designed by the renowned architect
Rino Levi, it was inaugurated in
1950 and has two halls for plays and
classical music concerts. – R. Nestor
Pestana, 196, tel. 3256-0223.
Theatro Municipal > Constructed along the lines of the Paris Opera,
this traditional theater is the stage
for opera and dance presentations,
as well as concerts. – Pça. Ramos de
Azevedo, s/nº, tel. 222-8698.
tio do Colégio, 2, tel. 3105-6899.
Pinacoteca do estado >
Besides pieces signed by artists
such as Rodin and Portinari, there
are also fine art and photography
exhibits. The Café da Pinacoteca
faces the Parque da Luz, the oldest
part in the city. – Pça. da Luz, 2,
R$4 (free on Saturday).
Sala São Paulo > A key spot
for classical music, it has modern facilities and is inside the
Júlio Prestes station. – Pça. Júlio
Prestes, s/nº, tel. 3337-5414;
www.osesp.art.br. R$25.
Solar da Marquesa > This
antique house of the Marquesa de
Santos, built at the end of the 17th
century and the beginning of the
18th, is a rare example of an urban
residence from that era.
– R. Roberto Simonsen, 136 - B, tel.
3241-4238. Closed Monday. Free.
Teatro Abril > The historical CineTeatro Paramount, erected in 1929,
features musical shows. – Av. Brig.
Luís Antônio, 411, tel. 3105-2039.
> Terraço Itália: 360
degrees of city vistas
Accommodations
L´Hotel > The 2006 Guia Quatro
Rodas gave it five stars. – Al.
Campinas, 266, tel. 2183-0500;
www.lhotel.com.br. From R$430.
Nikkey Palace > Has an excellent men's sauna. – R. Galvão
Bueno, 425, tel. 3207-8511; www.
nikkeyhotel.com.br. From R$180.
Food
© SPREADING
Mercado Municipal
Paulistano > At the popular food
court, go for the codfish turnover
at Hocca and the mortadella
sandwich at Bar do Mané. – R. da
Cantareira, 306, tel. 3227-6879.
Museu da Imigração
Japonesa > Narrates the history
of the Japanese who arrived in
Brazil at the beginning of the
20th century.– R. São Joaquim,
381, 7th/8th/9th floors, tel. 32095465. Closed Monday. R$5.
Museu da Língua Portuguesa
> This is the only museum in the
world dedicated exclusively to a
language. – Pça. da Luz, s/nº, tel.
3326-0775. Closed Monday. R$4.
Museu de Arte Sacra >
Nearly 4 thousand items narrate
the history of sacred Brazilian
art. – Av. Tiradentes, 676, tel.
3326-1373. Closed Monday.
PAtEo do ColLEgio > The heart
of the city brings together the
Museu Padre Anchieta, the Igreja
do Beato Anchieta library and the
charming Café do Páteo. – Pça. Pá-
Acrópoles > Serves typical
delicacies from Greece, such as
mussaka, a type of pie made
with eggplant, ground meat and
potato. – R. da Graça, 364, tel.
3223-4386, Bom Retiro. $$.
Bassi > Excellent meats, such as
flank steak that serves up to three
people. – R. 13 de Maio, 668, tel.
3288-7045. Closed Sunday. $$$.
Café Girondino > Quick
meals, such as the Boa Vista
salad with arugula, Parma ham,
buffalo mozzarella and dried tomatoes. – R. Boa Vista, 365, tel.
3229-4574, Centro. $$.
Capuano > The oldest cantina
in operation in the city. It's worth
your while to try the fusilli in red
sauce that serves up to two people.
– R. Conselheiro Carrão, 416, tel.
3288-1460. Closed Monday. $$.
Famiglia Mancini > The cantina
has a marvelous antipasto buffet
and generous servings of pasta,
among them fettuccine with
braciola. – R. Avanhandava, 81, tel.
3256-4320. Closed Monday. $$$.
La Casserole > A cozy atmosphere with a refined French
menu, they serve leg of lamb
with white beans. – Lg. do
Arouche, 364, tel. 3331-6283.
Closed Monday. $$$$.
Padaria Santa Thereza >
The oldest bakery in São Paulo
is an obligatory stop for lawyers
who frequent the courthouses in
the region. – Pça. João Mendes,
150, tel. 3241-1735.
Sushi-Yassu > The restaurant
has one of the best gyozas in the
city, as well as dishes such as the
Fune with sushi and sashimi.
– R. Tomás Gonzaga, 98, tel.
3209-6622. Closed Monday. $$$.
Terraço Itália > At the top of
the Edifício Itália, you can bet
on the Italian cuisine. Try the file
mignon with shiitake mushrooms
and the porcini fungi risotto.
– Av. Ipiranga, 344, 41st and 42nd
floors, tel. 2189-2929. Dinner
dance from Tues. to Sat. $$$$.
Yellow Mark Café &
Cozinha > Located in a charming villa from the beginning of the
century. Serves sandwiches and
salads. – R. Mauá, 836, house 24,
tel. 3326-1049. Closed Sunday.$.
Shopping
Galeria do Rock > The largest
concentration of CD, vinyl, video
and DVD stores. – R. 24 de Maio,
62, tel. 3223-8402.
Rua José Paulino > Stores with
ready-made clothing and accessories at unbeatable prices.
rua santa Efigênia > Articles
for computers, sound and videos...
Everything very accessible
rua são caetano > Bridal
gowns and wedding accessories
at reasonable prices.
Rua 25 de março e região >
and region > Inexpensive and varied shopping. There are specialized
sewing needles at Aslan Armarinhos (no. 688, tel. 3315-8477),
wooden furniture for doll houses
at the Palácio das Bonecas (R.
Com. Abdo Schahin, 94, tel. 33133026) and silk flowers at Casa Real
Flores (no. 954, tel. 3311-9367).
Night Life
Bar Brahma > An eclectic program of shows, with names from
the old guard. - Av. São João, 677,
tel. 3333-0855.
Bar Léo > This tavern serves
magnificent draft beer and codfish balls. – R. Aurora, 100, tel.
3221-0247. Closed Sunday.
Glória > Located inside a
church, the club attracts a
modern crowd. Electronic music
on pick-up trucks. – R. Treze de
Maio, 830, tel. 3287-3700.
Fri. and Sat. R$35.
sambacana groove – At the
Sapore di Rose in Copan, there
are parties with samba rock
and other rhythms every 15
days. – Av. Ipiranga, 200,
tel. 3120-4442. Sat. R$15.
Ibirapuera,
Tours
Moema and Vila Nova Conceição
The charming little bards with
special delicacies and the gigantic
green area dotted with museums
are obligatory points in this region
south of the metropolis
The greenest part of São Paulo is also the place
where everyone finds something they like to do. For
those who enjoy nature, a walk in the open air through
the Parque Ibirapuera is irresistible. If the choice is
shopping, Normandy street has great bargains. And
party people can liven up taverns full of good things
to eat, many of them with live music.
66 São Paulo Guíde | Stay Another day
Centro Cultural São Paulo
> Has a Braille library, a comic
book library, art exhibits, telecenter and musicals (on scheduled days) - R.Vergueiro, 1 000,
tel. 3383-3400. Free (except for
shows and plays).
Museu de Arte Moderna
(MAM) > Holds nearly 4 thousand works of contemporary
Brazilian art. The oldest ones
date from 1950. Among the
paintings, sculptures, engravings,
photographs, videos, installations
and performances, there are
pieces by Portinari, Di Cavalcanti,
Tarsila do Amaral and Brecheret.
- Parque do Ibirapuera, gate 3,
R$5.50; free on Sunday.
Parque do Ibirapuera >
The largest leisure area in the city
has 1.6 million square meters. On
weekends it receives 200 thousand people. It has an auditorium
for 800 people, spaces for exhibitions, such as Oca and the Bienal
Pavilion, and much more. The
Museu Afro Brasil (gate 10, tel.
5579-8542. Closed Monday. Free)
has 5 thousand works related to
black themes including paintings,
sculptures, photographs, books
and videos. The Museu de Arte
Contemporânea, or MAC (gate
3. Pavilhão Ciccillo Matarazzo,
3rd floor, tel. 5573-9932. Closed
Monday. Free), offers courses,
workshops, seminars and conferences. The Pavilhão Japonês
(gate 8, tel. 5573-6453; Wed.,
Sat. and Sun. 10 a.m./12 p.m. and
1 p.m./5 p.m., R$3) reproduces
French delicacies, such as croissants
and baguettes. - R. Sena Madureira,
1.355, bl.01, tel. 5087-0800; www.
sofitel.com.br. From R$350.
Accommodations
Hotel Unique > Its bold architecture is by Ruy Ohtake. The
rooms, decorated by João Armentano, have automatic sound
and light control and barred
windows. It is on the list of the
best 14 hotels in the country in
the 2006 Guia Quatro Rodas. Av. Brig. Luis Antônio, 4.700, tel.
3055-4700, www.hotel
unique.com.br. From R$650.
Mercure Grand Hotel
Ibirapuera > The rooms are
modern, with sound from the
TV in the bathroom, two phone
lines and an electronic safe. Two
restaurants serve Italian and regional cuisine. - R. Joinville, 515,
tel. 5088-4000, www.accor
hotels.com.br. From R$240.
Sofitel > Some suites have
bathtubs and verandas with a view
of the Parque do Ibirapuera. It has
a typical boulangerie that makes
Food
Prêt no MAM > The recipes of
this restaurant managed by the
Prêt-a-Manger chain, have their
origin in Brazilian, French and Italian cuisine. - Parque do Ibirapuera,
gate 3, tel. 5574-1250. $$.
Rancho da Empada >
Between the turnover fillings
(with very light pastry), try the
aliche with dried tomato, the
codfish, the spinach and the
bobó de camarão (a shrimp dish
from Bahia). There are also pies,
coxinhas (a kind of chicken fritter) and broths. - R. Sena Madureira, 557, tel. 5579-5330; www.
ranchodaempada.com.br. $.
Richard’s Poderoso > Açaí in
a bowl with granola and fruit,
sandwiches, smoothies and juices are some of the house choices, which also serves breakfast.
- Av. República do Líbano, 1.789,
tel. 5051-3025. $.
TGI Fridays > This American
chain restaurant is a mixture
of restaurant and bar geared
toward the young crowd. The
menu includes everything from
portions of crispy chicken wings
to potatoes covered with melted
cheese. - Av. Antônio Joaquim de
Moura Andrade, 737, tel. 38858580; www.fridays.com.br. $$.
> Souza, from Veloso, was
voted bartender of the year
by Veja São Paulo magazine
Shopping
Shopping Ibirapuera > With
30 years of existence, this shopping mall has nearly 500 stores,
among them the Saraiva book
store, Bayard, Cori, Zara, SNS
and Accessorize. It also has a
health club, foreign exchange
agency and beauty salons. It's
near the Aeroporto de Congonhas. - Av. Ibirapuera, 3.103,
tel. 5095-2300;
www.ibirapuera.com.br.
Shopping Metrô Santa Cruz
> Integrated with the Santa Cruz
subway station, it has 132 stores,
such as TNG, Tok & Stok, Arezzo
and Siciliano. Besides shopping,
the public can see a movie in one
of the 11 theaters of the Cinemark
complex. - R. Domingos de Morais,
2.564, tel. 3471-8000;
www.shoppingmetrostacruz.com.br.
Rua Normandia > In Moema,
a cobblestone street of a little
over 100 meters has 36 stores,
all right next to each other,
including gift, decoration and
fashion shops. Many of them
have a Dutch style. At Christmas, the street is transformed
with special decorations, and
even an artificial snowfall.
Night Life
Barnaldo Lucrécia > This bar
has two stages where musicians
with guitars in hand interpret
MPB classics. For nibbling,
there's onion-flavored dried
meat with fried manioc, or rice
balls. - R. Abílio Soares, 207, tel.
3885-3425; www.barnaldolucrecia.com.br.
© renata ursaia
- R. Berta, 111, tel. 5574-7322.
Closed Monday. Free.
© mario rodrigues
traditional Japanese architecture
and gardening and offers typical Japanese products for sale.
Outside there is a lake with carp
and the famous Japanese garden.
The Viveiro Manequinho Lopes
(gate 7, tel. 3887-6761. Closed
Sat. and Sun. Free) produces, on
48 thousand square meters, plant
seedlings used for the streets
and avenues of the city. Another
activity in the park is to watch
the show of colored lights in the
lake's fountain every weekend
between 8:30 and 9:30 p.m. - Av.
Pedro Álvares Cabral, s/nº (gates 3
and 10); Av. República do Líbano,
1.158 (gates 7A, 7 and 8 – pedestrians); Av. IV Centenário, s/nº
(gate 6 – pedestrians).
Museu Lasar Segall > Unites
nearly 3 thousand original works
of Lasar Segall (1891-1957),
including paintings on canvas and
paper, engravings, drawings and
sculptures. The former residence
of the artist also contains his personal and photographic archive.
> Hotel Unique: one of
the 14 best in Brazil
Santa Helena > The 40
types of shish kabob here
range from basic chicken to
some very different ones, like
shiitake mushroom and eggplant. For dessert, there's fruit
with chocolate. There is live
music on scheduled evenings.
- Av. Hélio Pellegrino, 202, tel.
3045-5753;
www.barsantahelena.com.br.
Skye > On the top floor of the
Hotel Unique, this combination
restaurant and bar has a casual atmosphere with DJs from
9 p.m., except on Sundays. The
menu has the signature of chef
Emmanuel Bassoleil.
- Av. Brig. Luis Antônio, 4.700,
tel. 3055-4700.
Veloso > The caipirinhas (a
Brazilian drink made with
cachaça, similar to vodka) are
inventive and barman Souza
won the award of best in the
city by the magazine Veja São
Paulo. The tables have a view
of a countrified cobblestone
plaza. The meatballs and
chicken coxinhas are the hits
of the kitchen. - R. Conceição
Veloso, 56, tel. 5572-0254.
Vila Madalena,
All you need are some casual clothes, comfortable sneakers and a bit of personality to stroll leisure-
Pinheiros and Butantã
ly along the pleasant hills of this old residential area that
has become super popular. And the best thing: during
the day, the tour includes hip art galleries, open-air fairs,
charming cafes and book stores; and at night the show
houses, night clubs and little bars provide entertainment
that can last until dawn.
Tours
Café aprendiz > One of the
branches of the Cidade Escola
Aprendiz NGO holds exhibitions
and is a good choice to take a
pause from shopping for a coffee. Next door, visit the Beco da
Escola, an open-air graffiti gallery. – R. Belmiro Braga, 186, tel.
3819-1035. Closed Sat. and Sun. Galeria Fortes Villaça >
Vik Muniz, Adriana Varejão and
Rosângela Rennó are a few of the
artists who have exhibited here.
– R. Fradique Coutinho, 1.500, tel.
With its sidewalks filled with trendy
little shops and ateliers, Vila
Madalena's bar tables are always
filled with young people.
70 São Paulo Guíde | Stay Another day
3032-7066. Closed Sun. and Mon.
Galeria Millan Antonio >
In this gallery's collection, works by
Cildo Meireles and Lívio Abramo,
among others. – R. Fradique
Coutinho, 1.360, tel. 3031-6007. Ímã Foto Galeria > Collection of the best in photographic
production in Brazil. – R. Fradique
Coutinho, 1.239, tel. 3816-1290;
www.imafotogaleria.com.br.
Instituto Butantan >
An important production center of
vaccines and studies of venomous
animals, it gives out information
São Paulo Guíde | Stay Another day 71
in an instructional way. Children
are impressed by the snakes of all
sizes. It is located in a beautiful
park. – Av. Vital Brasil 1.500, tel.
3726-7222; www.butantan.gov.br.
Closed Monday. R$5 (museums).
Instituto Tomie Ohtake >
Installed in a building designed
by Ruy Ohtake, there are always
exhibits of fine arts, architecture
and design. – Av. Brig. Faria Lima,
201, tel. 2245-1900; www.institutotomieohtake.com.br. Closed
Monday.
Parque da Mônica > Inside the
Shopping Eldorado, Cebolinha,
Magali, Chico Bento, Cascão
and all the characters created by
Mauricio de Souza keep Mônica
and the children company in
this park filled with inflatable
jumping toys, plays, a little movie
theater and a long slide at the
entrance. – Av. Rebouças, 3.970,
tel. 3093-7766; www.monica.com.
br/parque. R$30 (children from
age 2 to 13), R$21 (adults). Praça Benedito Calixto >
Holds a charming little handicraft
and antiques fair every Saturday.
There are stalls with well-prepared
food and ice cold beer to the
sound of some good paulistano
chorinho (musical style with
stringed instruments, flutes, etc.) – R. Diogo Moreira, 247, tels.
3035-5050 and 0800-555855;
www.atlanticahotels.com.br.
From R$125.
Golden Tower > Inaugurated
five years ago, it has a Mediterranean restaurant and a business center that functions 24
hours a day. – R. Dep. Lacerda
Franco, 148, tels. 3094-2200 and
0800-101525; www.goldentowerhotel.com.br. from R$145.
L’Opera > On one of the
most important avenues in
the neighborhood, it has 60
beautiful rooms. – Av. Pedroso
de Morais, 323, tel. 3035-1111.
From R$99.
george v > A building designed
by Ruy Ohtake with 79 rooms and
flats. – R. Roquete Pinto, 9, tel.
3030-0700; www.george-v.com.br.
From R$320.
Food
Deli Paris > Croissant or pain
au chocolat? If you're in doubt,
choose the breakfast buffet.
– R. Harmonia, 484,
tel. 3816-5911. $.
Quality Faria Lima >
With 164 rooms, the hotel has
for ballrooms for events, a swimming pool, sauna and solarium.
> FNAC: books, CDs
and electronics are
on offer
© alexandre battibugli
Accommodations
Don Curro > Prepared with care,
the star-winning Don Curro paella
is made with rice, saffron, shrimp,
squid, shellfish and chicken.
– R. Alves Guimarães, 230, tel.
3062-4712. Closed Monday. $$$$.
Buttina > On Fridays, Saturdays and Sundays, the classic
dish of chef Filomena Chiarella
is served, the Filó: gnocchi with
red sauce. It was starred by the
Guia Quatro Rodas – R. João
Moura, 976, tel. 3083-5991;
www.buttina.com.br. Closed
Mon. and Sun. night. $$.
Oficina de Pizzas > At two addresses in Vila Madalena. Start
with a portion of pizza crust appetizers, and then enjoy your main
course – R. Purpurina, 517, tel.
3816-3749; R. Inácio Pereira da
Rocha, 15, tel. 3813-8389. $$.
Jun Sakamoto > The creativity
of the house chef is proven on the
sample menu, with precise cuts
of fish. – R. Lisboa, 55, tel. 30886019. Closed Sunday. $$$$.
St. Etiene > Super-bakery with
ample buffets on weekends.
– R. Harmonia, 699, tel. 3819-2578. © bia parreiras
> Beco da Escola is
famous for its ‘graffiti
street’ in Vila Madalena
Tanger > The typical ambience
of this restaurant is one of its
charms. The other is the refined
Moroccan cuisine, and proof of
this is the traditional Couscous
Royal. – R. Fradique Coutinho,
1.664, tel. 3037-7223. Closed
Sunday.$$$.
Shopping
Benedixt > Modern store with
articles for the home made by
Brazilian and Italian designers.
– Pça. Benedito Calixto, 103, tel.
3086-0782.
Fnac > Pass the time discovering
the latest releases in books and
CDs. There are also shows, workshops and other events. – Pça.
dos Omaguás, 34, tel. 4501-3000;
www.fnac.com.br. Open Sunday.
Livraria da Vila > One of the
most charming in the city, it has
an open-air cafe. It offers lectures,
soirees, children's activities and
releases. – R. Fradique Coutinho,
915, tel. 3814-5811.
Feira Moderna > A fine display
of Brazilian handicrafts in an
ample and pleasant space.
– R. Fradique Coutinho, 1.246,
tel. 3032-2253. Open Sunday.
Marcenaria Baraúna >
Sells furniture with daring designs,
conceived by renowned architects.
And example is the Giraffe chair,
signed by Lina Bo Bardi. –
R. Harmonia, 87, tel. 3813-3972.
Closed Sat. and Sun.
Carlos Motta > Chairs, sofas,
tables and other furniture with the
modern designs of award-winning
architect who lent his name to
the store. – R. Aspicuelta, 121, tel.
3032-4147. Ateliê Olá > Little things for the
home, such as trays and lamps,
have details in fabric and acrylic
beads. – R. Aspicuelta, 259, tel.
3815-2549.
Night Life
Piratininga > Cozy tables,
live instrumental music, and
the right level of lighting. Many
consider this bar as the "beach
of the paulistanos." – R. Wisard,
149, tel. 3032–9775.
posto 6 > This restaurant has
17 choices of meat served on
the grill, among them a tasty
combination of sirloin, filet
mignon, catupiry cheese, shimeji
mushrooms and vegetables.
– R. Aspicuelta, 644, tel. 38124342; www.posto6.com.
Astor > This bar's decor has the
bohemian feel of the 1950s. The
draft beer (Brahma or Stella Artois) is carefully drawn and accompanies traditional dishes like
the filet à Oswaldo Aranha.
– R. Delfina, 163, tel. 3815-1364.
Filial > This bar is usually
packed during the wee hours.
One of the classic orders is
“prato de mãe” (mother's dish)
which includes rice, beans,
filet mignon, eggs and fried
potatoes. – R. Fidalga, 254, tel.
3813-9226.
Salve Jorge >Voted by the jury
of Veja São Paulo in 2005 and
2006 as having the best happy
hour in São Paulo. The ice-cold
beer accompanies dishes like
chicken on the grill, the champion of orders. – R. Aspicuelta,
544, tel. 3815-0705.
Grazie a Dio! > The small
stages of this bar-restaurant
has dedicated its Monday
nights to presenting new
talents from the Brazilian pop
music scene. – R. Girassol,
67, tel. 3031–6568. Closed
Monday.
Coppola Music > The highlight of the house is Project 2
in 1, which brings in alternative rock band shows on Sundays. – R. Girassol, 323, tel.
3034–5544.
Studio sp > The room has
eclectic musical programming on Saturdays. – R. Inácio
Pereira da Rocha, 170, tel.
3817-5425. From Thurs. - Sat.
Vila Olímpia,
Sophistication is the buzz word for this region
that unites high standard hotels, shops and services for
Itaim Bibi, Brooklin and Morumbi
the AAA class paulistano. At lunch or happy hour, the
streets and restaurants are invaded by executives and
beautiful people who work in the environs.
Tours
Fundação Maria LuiSa
e Oscar Americano > Within
a pleasant park, a house designed by architect Oswaldo
Arthur Bratke houses a museum
with a rich collection of works of
art and a tea salon. The foundation also holds exhibitions, concerts and recitals. - Av. Morumbi,
4.077, tel. 3742-0077;
www.fundacaooscaramericano.org.br.
Closed Monday. R$8.
Jockey Club de São Paulo
> Any person can watch the
horse races that take place
every Monday, but you don't
have to like the turf to appreciate a visit to the Jockey Club.
The outstanding green area at
Marginal Pinheiros also has
good bars and restaurants, such
as Charlô and Mercearia.
- Av. Lineu de Paula Machado,
599, Gate 6 A, tel. 2161-8367;
www.jockeysp.com.br. Free.
Great nights out in the city have the
right address: the bars and restaurants
in this section of the South Zone
Parque Alfredo Volpi >
This area of more than 142 thousand square meters functions
as a biological reserve in the
middle of the city. Besides having
a splendid forest where you can
walk the trails or jog, the park
also has springs and lakes.
- R. Eng. Oscar Americano, 480,
tel. 3031-7052. Free.
©
bia parreiras
Hospedagem
> At the luxurious Morumbi
Hilton, the day spa costs
R$ 323
Blue Tree Towers Faria Lima
> There are 338 comfortable
rooms – 77 of them convert into
offices with Murphy beds that fold
up into the wall. - Av. Brig. Faria
Lima, 3.999, tel. 3896-7544; www.
bluetree.com.br. From R$209.
Grand Hyatt São Paulo >
This is among the 25 luxury hotels
in the city and has a butler at the
disposal of guests 24 hours per
day. - Av. das Nações Unidas,
13.301, tel. 6838-1234;
www.hyatt.com. From R$550.
Hilton Morumbi > Included
in the list of the 14 best hotels in
Brazil in the 2006 Guia Quatro
Rodas evaluation. The gymnasium
swimming pool is inside a glass
solarium and never closes. Sessions
at the day spa, with facial treatments and massages, cost from
R$323 to R$764. - Av. das Nações
Unidas, 12.901, tel. 6845-0000;
www.hilton.com. From R$465.
Transamerica nações
unidas > This urban resort has
a mini golf course, a swimming
pool, tennis courts and a health
club. The piano bar has a happy
hour with live music every day
from 7 p.m. The hotel is near the
Morumbi Shopping > With
more than 400 stores, expansion
construction will be completed the
second half of 2006. The mall will
gain 6,700 more square meters
and 84 new stores. - Av. Roque
Petroni Jr., 1.089, tel. 5189-4500;
www.morumbishopping.com.br.
shopping d & d > Specializes
in decor and furniture stores.
- Av. das Nações Unidas, 12.555,
tel. 3043-9000.
Teatro Alfa and the Credicard Hall
show club in Marginal Pinheiros.
tel. 0800-0126060; www.transamerica.com.br. From R$345.
WTC Hotel > The rooms are
spacious. This is the only hotel
in São Paulo located in a complex with a shopping mall (the
D&D), a convention center and a
business center. It is close to Av.
Berrini. - Av. das Nações Unidas,
12.559, tel. 3055-8000; www.
wtchotel.com.br. From R$400.
© SPREADING
Memorial do São Paulo
Futebol Clube > This museum
has a floor dedicated to the trophies won by the SP team and
another with exhibits of photos of
its athletes and cups from different sports categories of the club.
It is located in the Cícero Pompeu
de Toledo Stadium, the famous
Morumbi. Inaugurated in 1960,
the stadium has a capacity of
80 thousand people, but already
squeezed in 138,032 fans at a
game between the Corinthians and
Ponte Preta in 1977. - Av. Giovanni
Gronchi, gate 17, tel. 3749-8072.
Free. Closed on game days.
Food
Bar des Arts > The beautiful
garden and fountain makes this
restaurant a good choice for a
pleasant ambience. - R. Pedro
Humberto, 9, tel. 3074-6363;
www.bardesarts.com.br. $$$.
Cânter > Inside the Jockey Club,
the tables have a beautiful view
of the race-course. - Av. Lineu de
Paula Machado, 1.263, tel.
3037-7426. Closed Wednesdays. $$.
Casa da Fazenda do
morumbi> Operates in the
mansion on the site of one of
the first tea farms of the colonial period. In winter, there are
soups and fondues on the menu.
- Av. Morumbi, 5.594, tel. 37422810; www.casadafazenda.com.
Closed Monday. $$$.
Charlô Jockey Club >
Very popular, this restaurant is
open for lunch every day and on
horse race days dinner, feijoada
(traditional Brazilian black bean
dish) or brunch is served. - Av. Lineu
de Paula Machado, 1.263, tel. 38117799; www.charlo.com.br. $$$$.
> Club Lótus: the
jet set’s favorite
place to dance
Fazenda dos Pães >
This bakery sells fresh breads,
such as whole wheat baguettes
with sesame seeds or parmesan
cheese, and sweets. On Sundays, breakfast time is busy,
and served a la carte. - R. Três
Irmãos, 579, tel. 3721-7975.
Govinda > In this restaurant
of various rooms, you can try
recipes from different regions
of India. Almost all the dishes
are spicy. – R. Princesa Isabel,
379, tel. 5092-4816. Closed
Sunday at dinner. $$$.
Mercearia Jockey Club >
On horse race days, you can make
bets and watch the race from
your table. But the ambience is
pleasant at any time and has an
extensive menu. - Av. Lineu de
Paula Machado, 1.263, tel. 38162370; Closed Tuesday. $$.
New Dog > This large room
fills up on weekends. The
snacks most ordered are the
simple hamburger and the
steakburger. – R. Joaquim
Floriano, 254, tel. 3168-7899;
www.newdog.com.br. $.
Sol & Sombra > Inside the
Hilton Morumbi hotel, the restaurant serves buffet-style at
breakfast and lunch.
tel. 6845-0000. $$$.
Shopping
Daslu > Combines 120 fashion
lines, two restaurants, a beauty
salon and much more. - Av. Chedid
Jafet, 131, tel. 3841-4000.
Closed Sunday and Monday.
Rua João cachoeira >
Some of the best shoe warehouses are concentrated here.
Night Life
ASia 70 > This shrine of dance music has continuous lines at the door.
The decor has Asiatic elements and
a mirrored globe. - Pça. Procópio
Ferreira, s/nº, tel. 5506-4903; www.
asia70.com.br. From Thu. - Sat.
Club Lótus > This animated
dance floor is one of the favorites
of famous paulistanos. - Av. das
Nações Unidas, 12.551, 2nd floor,
Gran Meliá WTC, tel. 3043-7130;
www.lotussp.com.br.
LOV.E Club e Lounge >
Frequented by a modern crowd and
the GLS public, the club has good
resident DJs who shake up the dance
floors with electronic music.
- R. Pequetita, 189, tel. 3044-1613;
www.loveclub.com.br. Closed Monday.
Na Mata Café > Beautiful people
frequent this club, which has a varied musical program. - R. da Mata,
70, tel. 3079-0300;
www.namata.com.br. Closed Sunday.
Passatempo - MPB shows shake
up the dance floor until 5 a.m. The
crowd is over 40. - R. Jerônimo da
Veiga, 446, tel. 3079-5054,
www.passatempompb.com.br.
Closed Sunday and Monday. R$45.
More
tours
Some neighborhoods have attractions that, by
Ipiranga, Água Funda
and other neighborhoods
themselves, are worth a visit. This is the case of Interlagos, stage of the famous Autódromo; of Ipiranga,
It's worth getting
address museum about the brazilian independency; of
to know parks
Horto, blessed with a large green area; and of Água
and museums
Funda, where the Zoológico is located. Closer to the
outside the main
Center, Higienópolis has an excellent museum, and
circuit
Barra Funda has Playcenter.
Água Funda
Jardim Botânico > The vast
green area of this state park has
greenhouses with native and exotic
plants as well as trails through
forests of brazilwood trees, pindova palms and bamboo. There
are guided tours and the plants for
sale. – Av. Miguel Stéfano, 3.031,
tel. 5073-6300; www.ibot.sp.gov.br.
Closed Monday and Tuesday. R$3.
Fundação Parque Zoológico de São Paulo > The more
than 3,200 animals of the main
zoo in Brazil live in environments
that imitate their habitats. On
scheduled dates, there are night
tours to observe creatures with
crepuscular habits. – Av. Miguel
Stéfano, 4.241, tel. 5073-0811;
www.zoologico.sp.gov.br.
Closed Monday. R$10.
> Paulista Museum: Gardens
inspired by Versailles, France
ZÔo Safari> Visitors take a tour
inside a vehicle, while animals
such as giraffes, monkeys, jaguars,
tigers and alligators move about
freely. The visit can be made in
your own car or in a van rented at
the park. Av. do Cursino, 6.338, tel.
6336-2131; www.zoogico.sp.gov.
br/zoosafari/ Closed Monday.
R$10.
Barra Funda
Restaurante & Choperia
Cachaçaria Pompéia >
Besides the cachaças, it also has
a little ranch with horses and
carts for visitors to ride in.
– Av. Nicolas Bôer, 120,
tel. 3611-1114,
www.cachacariapompeia.com.br. $$.
Memorial da América Latina > Expositions, shows and
the daring forms of the architectural complex designed by
Oscar Niemeyer invite you to
visit the memorial inaugurated
to strengthen cultural relations between Brazil and other
Latin American countries.
– Av. Auro Soares de Moura
Andrade, 644, tel. 3823-4600;
www.memorial.sp.gov.br.
Closed Monday.
Playcenter > The first amusement park built in Brazil has a
games gallery and 35 attractions,
among them the Boomerang, a
mind-boggling roller coaster.
– R. José Gomes Falcão, 20, tel.
3350-0199; www.playcenter.com.
br. From Fri. - Sun. R$24.90.
Parque da Água Branca >
This green area has an aquarium,
a playground, cultural activities
and a zootechnical space for
exhibitions of animals. On Saturdays, from 7 a.m. to 12 noon,
you can enjoy breakfast outdoors
with delicacies sold at the organic
foods fair. – Av. Prof. Francisco
Matarazzo, 455, tel. 3865-4131;
www.parqueaguabranca.sp.gov.br.
D-Edge > This bastion of trendy
people and varied musical programming was counted as the fourth
best club in the world in a ranking
developed by renowned DJs for the
British magazine Mixmag. Besides
this one, several other bars and
danceterias enliven the neighborhood. – Al. Olga, 170, tel. 36678334; www.d-edge.com.br.
Higienópolis
Barcelona Doces e Pães >
This traditional bakery next to
Faap is famous for its savory
French rolls. – R. Armando Penteado, 33, tel. 3826-4911. www.
barcelonapaes.com.br.
Estádio do Pacaembu >
Inaugurated in 1940, this stadium
is the stage for classic soccer games
and major shows. – Pça. Charles
Miller , s/nº, tel. 3661-9111.
Museu de Arte Brasileira >
The collection of the Faap museum
has works by foreign residents and
Brazilian artists such as Tarsila do
Amaral, Portinari and Brecheret. Organizes exhibitions of international
art. – R. Alagoas, 903, tel. 3662-662
(ext. 1123). Closed Monday.
Galeria Vermelho >
Dedicated to contemporary art,
this gallery has exhibitions of photographs, installations and performances. – R. Minas Gerais, 350, tel.
3257-2033; www.galeriavermelho.
com.br. Closed Sunday and Monday.
Jardim de Napoli > Awarded
stars by the Guia Quatro Rodas,
this traditional Italian cantina
collects fans for its polpettone
à parmigiana. – R. Dr. Martinico
Prado, 463, tel. 3666-3022. $$.
Ipiranga
Parque da Independência
> Inspired by the gardens at the
Versailles Palace, this park has groves
surrounded by azaleas and a hundred fountains. The Museu de Zoologia and the Museu Paulista are there,
and the museum has a splendid collection that depicts life in Brazil from
1500 to 1950. – Av. Nazaré, s/nº, tel.
2273-7250 (park) and 6165-8000
(museum). Free on the third Sunday
of the month. Closed Monday.
Hambúrguer do Seu
Oswaldo > Serves tasty sandwiches with potato salad and
home-made sauces. The most
often ordered are the cheese salad
and the cheese calabrese, with
sliced sausage between the beef
burger and the cheese. – R. Bom
Pastor, 1.659. Closed Sunday. $.
La Paillote > The shrimp Provencal with rice in butter, parsley and
garlic is a specialty of this French
restaurant. – Av. Nazaré, 1.946, tel.
5061-5182; www.lapaillote.com.br.
Closed Monday. $$$$.
Santa Inês, 3 000, tel. 4485-4195;
www.velhao.com.br.
Bar do Pedrão > The kiosks on
unpaved ground offer meals, pizzas
and live music for those visiting
the Serra da Cantareira. – Estrada
da Roseira, km 6, tel. 4485-277;
www.bardopedrao.com.br. Closed
Monday. and Tuesday $.
Cantareira
Interlagos
Horto Florestal > Wedged
between the Serra da Cantareira
mountains, the park has a 30 minute trail with trees such as Paraná
pines and jacaranda, as well as
mini-train tours, pedal boats and
flat-bottom rowboats on its lakes.
It is next to the Parque Estadual da
Serra da Cantareira, which has a
lake and a scenic overlook.
– R . do Horto, 931, tel. 6231-8555;
www.hortoflorestal.com.br.
O Velhão > This demolition
deposit has been transformed into
a rustic and charming villa with
shops, bars and restaurants for
a complete outing. – Estrada de
Autódromo de Interlagos
> The José Carlos Pace Municipal
Speedway is the stage for various
automobile races in the city, as well
as sports and leisure activities. Next
door is the Kartódromo Municipal
Ayrton Senna, which is also open
for visits. – Av. Senador Teotônio
Vilela, 261, gate 7, tel. 5666-7813;
www.autodromointerlagos.com.
Shopping SP Market > Close to
the stores and food courts, it offers
options for leisure, such as movies,
bowling and the O Mundo da Xuxa
amusement park. – Av. das Nações
Unidas, 22.540, tel. 5682-3666;
www.shop-spmarket.com.br.
© raul junior
© eduardo albarello
> Interlagos Speedway: home
to the Formula 1 Grand Prix
>> ORGANIZE YOUR SCHEDULE
São Paulo Guide | Stay Another Day
Calendar
More than 70 thousand events enliven the city every year. Plan your trip
by consulting the sites www.spturis.com and www.cidadedesaopaulo.com
January
São Paulo Fashion Week: the biggest fashion event
in the Country reveals trends for the following winter.
City Anniversary: shows and a giant cake in Bela
Vista celebrate the 25th.
Couromoda: leather rules at this footwear and general goods fair
February
Carnival: samba schools enliven the sambadrome on
Fridays and Saturdays
March
Bienal do livro (Book Biennial): on even-numbered
years, lectures by authors and a megaexposition of
publishers reminiscent of a gigantic book store
April
Hair Brasil: 5th International Beauty, Hail and Esthetics Fair
É tudo verdade (It's all true): International documentary festival
May
Skol Beats: this mega techno music fest unites Brazilian and foreign DJs
Casa Cor São Paulo: the largest exhibition of decoration and landscaping in Latin America creates charming environments
São Paulo 24 horas de Cultura: the city doesn't
stop, with events such as performances, shows and
exhibitions that last all night
June
Parada do Orgulho Glbt (GLBT Pride Parade): this
lively parade of gays, lesbians and sympathizers is
the largest in the world
Fenasoft: this technology fair brings the latest news
in the sector
Fenit: a large exhibition showing what's new in the
textile industry
São Paulo Fashion Week: time for spring-summer
fashion on the runways
July
Vacation: cultural centers, theaters and shopping centers organize programs for children and adolescents
Anima Mundi: top news in animation from Brazil
and around the world
Festa de San Vito: one of the biggest events of the
Italian community in São Paulo features traditional
dishes from the Pulgia region
A publication of São Paulo Turismo S/A.
Contents supplied and produced by Editora Abril S.A. Nucleus of
Customized Publications of the Tourism and Technology Unit, made
to order by SPTuris. Printed: May 2006
Tourism Nucleus Director: Caco de Paula
Editing Director: Kiko Nogueira
Publicity Manager: Marcos Peregrina Gomez
Business Executive: Emiliano Morad Hansenn
Coordination: Bettina Monteiro
Art Director: Demian Takahashi
Photo Editor: Bia Parreiras
August
IT Brasil: formerly Comdex, the largest Latin information technology and communications event
Festa de Nossa Senhora da Achiropita: the streets
in the Bixiga area become a big Italian party, full of
tarantellas and fogazzas
September
Grande Prêmio de Fórmula 1: the Brazilian stage of
the Grand Prix, played at the Interlagos Speedway
(Autódromo de Interlagos)
Equipotel: the tourism sector warms up with this fair
of new equipment for hotels and restaurants
Desfile Cívico: parade of the armed forces and commemoration of the Independence Day
Festa de San Gennaro: during four weekends, stalls
with Italian food are set up in the street behind the
S. Januário church, in Mooca
Revelando São Paulo: this traditional "paulista"
cultural festival combines popular expressions of
dance, music handicrafts and devotions
The following people collaborated on this edition:
Elaine Ianicelli (art coordination), Annette Schwartsman, Daniel
Nunes and Maristela do Valle (text editing), Alexandra Gonzalez,
Amanda Maia, Ana Paula Ferraz, Ana Paula Orlandi, Iris Russo, Lúcia
Helena de Camargo, Marcia Vaisman, Mariana Lacerda (reporting),
Rita Palon (graphic project), Estúdio MOL - Raphael Erichsen and
Rodrigo Pipponzi (art), Carolina Conn and Ramon E. Muniz (art
editing), Daniela Picoral (photos), Anne Palm (image research), Heitor
Yida and Kris Zullo (illustrations), Jorge Cotrin (revision), Juliana
Carrasco, Luciane Leite and Marisa Marrocos (São Paulo Turismo)
São Paulo City Hall
Mayor: Gilberto Kassab
www.prefeitura.sp.gov.br
October
Salão Internacional do Automóvel: on evennumbered years, the automobile industry shows
its new models
Mostra Internacional de Cinema: hundreds of
films, lectures, conferences and debates on the
seventh art
Bienal de Arte: always on even-numbered years,
it often arouses controversy because of the daring
of its works and installations
Bienal de Arquitetura: on odd-numbered years,
it always brings important national and international attractions
Corredor Literário na Paulista: Avenida Paulista is
transformed into an immense open-air library, with
a program of more than 400 attractions, including
lectures, creative workshops and literary releases
November
Semana da Consciência Negra (Black Consciousness
Week): black culture is featured in different cultural
spaces to commemorate Zumbi dos Palmares Day
December
Corrida de São Silvestre: 15 kilometers long, the race
stops part of the city on the last day of the year
New Year's Eve: fireworks and shows with famous artists animate Avenida Paulista at the turn of the year
Christmas Illuminated: the entire city is decorated
with lanterns and Christmas trees, and there are
orchestra concerts and a fireworks show
Observations: the months mentioned are those when these events usually take place, but there could be changes. For complete and
São Paulo Turismo S/A
President: Caio Luiz de Carvalho
www.spturis.com
www.anhembi.com.br
www.autodromointerlagos.com
Address for correspondence:
Av. Olavo Fontoura, 1209, Parque Anhembi - São Paulo SP CEP: 02012-021
e-mail: cidadedesaopaulo@spturis.com
Reproduction Forbidden:
All recommendations of establishments, tours and attractions in
this guide are Editora Abril, and not from São Paulo Turismo. Some
information is subject to change without previous notice. Make sure
by telephoning before you leave home.
Who we are:
São Paulo Turismo S/A, the official tourism agency of the City of
São Paulo, has as one of its challenges the introduction of the city's
urban tourism into the day-to-day lives of paulistanos and into the
imagination of the Brazilians and foreigners who visit us, so that our
attractions will be successful.
Our Mission:
To position and promote the city of São Paulo as the capital
of business, knowledge and entertainment of Latin American,
highlighting its cutting edge and cultural character, seeking to
consolidate it as a tourist destination by increasing activity in
various sectors of the economy and the quality of life of its citizens.
detailed information about events and fairs, visit: www.cidadedesaopaulo.com; www.visitesaopaulo.com and www.ubrafe.com.br.
SÃO PAULO
SÃO PAULO, STAY ANOTHER DAY
E
njoy São Paulo and stay an
extra day. With this guide, you
can plan your day from two
lists of options: the first presenting
ten one-day theme itineraries and the
second providing information on six
regions with the best places to visit,
stay, eat, shop and go out. After this
experience, you will have a better idea
of what it means to be Paulistano.
www.cidadedesaopaulo.com • www.visitesaopaulo.com

Visite São Paulo

Transcription

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