PowerPoint 프레젠테이션
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PowerPoint 프레젠테이션
Disclaimer All information relating to business performance and financial results included in this document have been prepared in accordance with the Korean GAAP basis. This document may contain forward looking statements including statements regarding our intent, belief or current expectation with respect to TPC Mechatronics Corps.’s (TPC_ businesses and operations, market conditions, results of operation and financial condition, capital adequacy, specific provisions and risk management practices. Readers are cautioned not to place undue reliance on these forward looking statements. TPC does not undertake any obligation to publicly release the result of any revisions to these forward looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events. While due care has been used in the preparation of forecast information, actual results may vary in a materially positive or negative manner. Forecasts and hypothetical examples are subject to uncertainty and contingencies outside TPC”s control. Past performance is not a reliable indication of future performance. This document cannot be used in any type or form as a material for legal responsibility. Chapter I Company Information 1. Business Overview 2. Company Roadmap (History) 3. Network 4. Tanhay Creative Cluster 5. R&D Infrastructure 6. Major Clients 1. Business Overview Pneumatics 75% Motion Control 23% 3D Printing 2% 2 . Compan y Roadmap (History) “Korea’s best productivity solutions provider” Pneumatic business Motion control business Developing new items and new markets Cartesian & Linear robot Servo system & fan motor Solution Innovation Linear stage business Leaping to become a Total Solution Provider in pneumatic, motion control program, sensor and 3D printer Expanding market share in China New growth power 3D printer business area Control/program sensor area KOSDAQ Establishment Localizing pneumatic components which became one of the core products in factory automation Current Expanded in to motion control business through acquisitions and strategic alliances. Became the largest Korean manufacturer of pneumatic components with high quality price competitiveness with 3rd largest in domestic market share . 1973. 05: East Bamboo was found 1979. 01: Tanhay Pneumatics established. 1994. 10: R&D center launched 2000. 05: Award by Prime Minister (valued in productivity)awarded by ministry of commerce(discover a talent) 2001. 01: Listed on KOSDAQ 2002. 11: Awarded by Prime Minister (new technologies) 2007. 07: TPC China established. 2008. 11: Factories launched in Shanghai. 2010. 12: Seoul Economic News Award. 2011. 03: Herald Economic Award. 2013. 02: M&A TPC ROBOTICS 2013. 10: M&A ANYWORKS(3D printer manufacturer) 2014. 04: Launched 3D printer FINEBOT 2014. 08: Opening of Tanhay Creation Cluster 2015. 11: Hochiminh sales office in Vietnam opened 3. Network • Head Office : Seoul • Overseas sales team and accounting team • Incheon 1 Factory : Incheon • Factory automation system equipment (Pneumatics), Tanhay R&D • Chupungryung Factory : Chupungryung • Factory automation system equipment (Pneumatics) • TPC Pneumatics : California, USA Factory automation equipment sales • Sonar Safety Systems, INC. Vehicle back-up safety system • Tanhay Creative Cluster : Incheon • Factory automation system equipment (Motion control), 3D Printing business department • TPC China Corp. : Shanghai, China Factory automation system equipment production line (Pneumatics & Motion control) and sales 4 . Ta n h a y C r e a t i v e C l u s t e r “New factory dedicated to Motion Control and 3D Printing” Tanhay Creative Cluster TPC Mechatronics Corp. TPC Tanhay Total 1st Floor Area 7,920m2 3,960m2 11,880m2 2nd Floor Area 6,930m2 6,930m2 13,860m2 Total 14,850m2 10,890m2 25,740m2 Tanhay Corp. ☞ Motion Control / 3D Printer factory construction completed on August 2014 - Located in Incheon Ara Canal Logistics Park - Dedicated to increase production capacity in motion control and 3D printing 5. R&D Infrastructure “Operating its own R&D in Pneumatics and Motion Control, currently building up unparalleled research and development capabilities.” Maximizing Customer Satisfaction (Solution Innovation) Increase industry-leading research and development capabilities and quality and technological competitiveness TPC Motion R&D (Since 2013) TPC Pneumatics R&D (Since 1994) • • • Employees: 22 Research: Actuator, Solenoid Valve, Sensor, Shaft Linear Motor, Vacuum Application, F.A related product development Posses S/W, PC, high-performance testing equipment • • • Employees : 25 Research : Development of precision stages utilizing Cartesian robots and Linear robots Equipped with world standard highprecision measuring devices from Renishaw and other high-precision test devices TPC 3D R&D (Since 2014) • • • Employees : 8 Research : 3D Printer (FDM, SLA, SLS, DLP, etc.) , Filaments, S/W Research not only in 3D printer, but S/W, filaments, and scanners as well 6. Major Clients “TPC strives to increase customer’s productivity and provide solutions to the customer’s problems” IT / Electronics Automotive / Industrial Machinery Chapter II C o m p a n y St a t u s a n d O u t l o o k By Business and International Sales 1. Sales Analysis 2. Factory Automation Market Overview 3. Automation Equipment and Development Trends 4. 2015 Sales Overview 5. Factory Automation Market Development (China) 6. 2015 TPC China Overview 7. Market Expansion Strategy (China) 1. Sales Analysis “Sales growth through economic recovery and increasing quality and delivery competitiveness” Sales by Business Breakdown of Major Customers ($ in millions) 80.00 74.2 70.00 Automotive 18.8% 64.5 60.00 50.00 40.00 36.8 30.00 Industrial Machinery (Steel, Packaging, etc.) 60.1% 20.00 10.00 0.00 IT/Electronics 21.1% FY2014 CY2014 CY2014 CY2015 (‘13.7~’13.12) (‘14.1~’14.12) (‘14.1~’14.12) (‘15.1~’15.12) 3D Motion Pneumatics **Based on separate financial statements from the K-IFRS **6 months for FY2014 due to change in fiscal year start date 2015 Sales • FY2014 (2013.7~2013.12), 6 months due to change in fiscal year start date • Expected increase of motion control sales from 20% of total revenue to 50% within the next 4 years • Increase market share by strengthening total solution (pneumatics, motion control) and expanding into emerging markets with new 3D printer business 2 . Fa c to r y A u to m a t io n M a rket O ver v iew “Sustainable growth due to pneumatics and motion control products being key components for automation equipment systems in all industries ” Technological Development along with Demand Increase for Automation Systems • Increasing demand for process-related automation systems due to a high degree of automation Pneumatics Actuators, Valves, FRL, etc. Korea Automation Industry (Pneumatics) Overview • • $600~$700 million market, growth slowing Increasing trend of composing and selling modules by using pneumatic equipment, motion control products, and other components Motion Control Linear modules, Linear robots, etc. ($ in millions) Major Equipment Industry • Relies on Automotive and Electronics(LCD, LED, Mobile phones, Semiconductors) industries’ technological development leading to a demand increase in high precision automation systems ※ Estimated data (FSS disclosure and public company financial statements) 3 . A u t o m a t i o n E q u i p m e n t a n d D e v e l o p m e n t Tr e n d s “Technological development in low-carbon, high-precision cleaning equipment due to increasing demand” Modular automation components in progress Optimized Automation Solution Pneumatics Solution Hydraulics Solution Development of automated equipment • Increasing demand in green, clean equipment due to domestic / international environmental regulations • Promote domestic equipment material localization to 70% by 2015 (2010 Ministry of Knowledge Economy: Display Industry Trends and Plans) → Growth expected in linear stages, linear robots, and motion control products due to a demand increase in rechargeable Battery-related projects such as renewable energy Convergence Modularity Transmission Solution • • Maglev Solution For optimized automation equipment, many different Types of automation components such as pneumatic actuators, valves, controllers, including hydraulic and electric products are utilized Increasing demand for dedicated equipment per industry Motion Control Products (Cartesian robots, Linear stages) 4. 2015 Sales Overview “Sustain growth through main business (pneumatics, motion control) and overseas business; additional growth through 3D printer business and new business prospects” Sales by Business Business Overview ($ in millions) 100 86.7 • 78.6 80 60 40 1. Pneumatics Business • 43.4 20 • 2013 Subsidiaries 2014 3D Motion 2015 Pnematics 2. Motion Control Business • **2013.7.1 ~ 2013.12.31 (6 months / change in fiscal year start date) 2014.1.1 ~ 2014.12.31 (12 months) 2015.1.1 ~ 2015.12.31 (12 months / Before audit and shareholder meeting) **Revenue from consolidated financial statements based on K-IFRS - 10.7% sales increase compared to 2015 - Increase in sales due to investment increase in automotive and IT industries, therefore increasing orders in pneumatics and motion control products - Increase in orders in China market (TPC China, exports) Increase in investments in the automotive industry due to companies Developing new cars and factories offshore (currently following up on projects by Hyundai, Kia, and 15 others) Increase in demand due to investments in secondary batteries, solar cells, etc. in the electronics industry (Development of Samsung Electronics semiconductor factory in Pyeongtaek, LG secondary batteries factory investment, other investments in progress Market share growth made possible by anti-dumping complaint made unto Japanese pneumatics equipment manufacturer Sales increase expected due to large Korean corporations investing in projects in Korea and abroad (China Tian Yi, BOE B8E, CSOT, Xiamen Chunma, Samsung FIC P2, LG Display Yantai Project, other domestic and International projects) 3. 3D Printer Business • Demand increase expected in education and medical institutions 5 . Fa c to r y A u to m a t io n M a rket D evelo pm en t ( Ch i n a) “Servicing the Chinese market effectively through foreign subsidiaries” TPC China Co., Ltd. / Dongjuk Trading (Shanghai) Co., Ltd. Founded 2008. 11. 11 Employees 111 Factory Size Land 23,303 ㎡ Factory 15,111 ㎡ Production Capacity Cylinders (6 series) 103,000 units per year Valves (3 series) 200,000 units per year China Automation Market (Pneumatics) Size and Trends A. Market Overview 1) Due to the decline of the economy, this year’s growth rate is expected to be less than 7% 2) Continuous investment in major developed markets such as mobile phones, LCD, battery, and automotive industries 3) China’s pneumatics market size is estimated $3 billion and expected to sustain its growth . 4) Motion control market size is estimated $300 million and expected to grow due to increased demand for high-precision automation equipment. B. Sales Strategy 1) Continued expansion of localized products: improve price competitiveness and delivery time, therefore increasing profits. 2) Obtain sales orders for Central Coolant Systems (CCS) from Changchun Volkswagen 3) Development of new distributors and new customers. 4) Product line expansion : LM, Ball screw, etc. 6. 2015 TPC China Overview “TPC China performance improved and achieved 2015 goals” - TPC China Sales $ in thousands 14,000 11,700 12,000 10,500 10,200 10,000 8,000 6,000 6,200 4,000 Dongjuk Trading Co., Ltd. 2,000 TPC China Co., Ltd. 0 2012 2013 2014 2015 $ in thousands Company 2012 2013 2014 2015 TPC China Co., Ltd. 2,157 4,875 3,469 3,948 Dongjuk Trading Co., Ltd. 4,008 6,822 6,686 6,509 Total 6,165 11,697 10,155 10,457 7. Market Expansion Strategy (China) “Subsidiary concentrating on new overseas markets and raising brand awareness” TPC China Sales Growth Strengthen TPC Competitiveness Sales Growth Strategy Other 37.21% Improve company organization (Japan) 33.79% System improvements TPC China 0.50% CKD FESTO (Japan) (Germany) 4.07% 10.86% AIR TAC (Taiwan) New operating system (January 2016) Establish and improve business processes Improve online computer services • • • 13.57% China Pneumatics Industry Market Share(2013/Estimate) 1. Operate new marketing team, strengthen strategy Recruit excellent sales staff and improve incentives Improve training (marketing, new products) • • • SMC Target concentrated sales (focus areas, new customers, custom equipment market) 2. Develop and expand new distributors - Establish distributors in Huazhong and the western China(5) - Expand motion control distributors (Currently 10) 3. Upgrade products - Develop valves for valve intensive companies (DV, DK, DR, DS) - Product localization (actuators, motion control, etc.) 4. Promotion (homepage, exhibitions, promotional items, etc.) Strengthen factory competitiveness • • • • Expand production items (TPC products and others) Decrease costs (localize components and improve production efficiency) Ensure high quality : develop partnerships and make system improvements Strengthen human resources : Establish R&D and training program ☞ Increase market competitiveness by improving the company internally Chapter III New Industrial Revolution, “3D Printer” 3D Printer Market Overview 1. 3D Printer Industry Market Trends 2. 3D Printer Market in South Korea 3. 3D Printing Business 4. Three Circle Strategy 5. Types of 3D Printers 6. FINEBOT 3D Printer Line-up 1 . 3 D P r i n t e r I n d u s t r y M a r k e t Tr e n d s “The 3rd industrial revolution of the 21st century-a paradigm shift in manufacturing!” 3D Printer Industry Development Trends ■ Variety of 3D printer applications : design mock up and prototyping with FDM type, or print actual functioning parts with SLS type ■ Growth expected in a wide market: personal, small-medium Companies, large industrial corporations ■ Growth in 3D printer-related industries such as contents and Online communities Complex and diversified Variety, small quantity Shorten develop time Reduce processing costs Global 3D Printer Market Overview ■ Global market expected to reach $1.08 billion by 2021 ■ Selected as one of future innovations by Mckinsey, Time, Samsung Economic Research Institute, etc. ■ Continuous technology development and market expansion expected due to major economies like US and EU investing vigorously in the sector. 80 Reduce tooling costs Increased value in 3D printer production Development of the secondary industry Technological development in 3D printers and market expansion Increase the utilization of 3D printers by shortening development times for companies with the technology’s highefficiency and low cost, as well as reducing investment costs. Source : Credit Suisse, 2012.10. (Wohlers Report 2012) 2. 3D Printer Market in South Korea “Expected increase in demand for 3D printers in 2015 Q4 ” Market Expansion and Increased Competition 3D Printers and Growth of Related Industries ■ Market expansion through competition in the personal and industrial 3D printing market ■ Expected large growth in 3D printing market by 2016, including personal-use market ■ M&A by global 3D printer corporations ■ Growth indicators: declining prices, technological development in 3D printer speed, reliability, and quality of service ■ 2015: 3D printing market valued at ~$50 million (2.2% of global market) ■ Korean 3D printer companies are mostly small-medium companies selling open source, low-cost products ■ Expected demand increase in maintenance and service due to increase of 3D printer users 3D Printer 3D Printouts Education Service Quality Increasing demand for ON/OFF LINE service 3. 3D Printing Business “3D Printing Ecosystem” 3D Printer - Entry-level and industrial 3D printers released (9600, Z-420, Academy) - Develop SLA or SLS 3D printer - Developed by TPC’s own linear motion technology 3D Printouts - 3D printing services - High end domestic filaments - Develop variety of building materials to target Niche markets Education - Train specialists for 3D printing - Customized courses for customers Depending on application - Supported by Korea 3D Printing Association Service Quality - Dedicated 3D website(tpc3d.com) for product and software manuals, warranty, and customer service - Friendly customer support through A/S videos - Dedicated call center for 3D printing (1588-5982) 4. Three Circle Strategy “Increase competitive advantage and customer value through the 3 Circle Strategy” 3 Consortium Strategy Partner up with 3D Printer companies 3D TOTAL SOLUTION TPC Brand 3D Printer Circle Strategy • • • Establish 3D Ecosystem Diversify 3D printer line-up (Photopolymers materials equipment and SLS type 3D printers) Acquire market share by utilizing specialized 3D equipment Acquired 3D Systems distributorship in 2014 3D Printing Ecosystem • Increase sales through its own 3D printer model • • • • Increase 3D printer sales by starting off with entry-level 3D printers FB-Z420 new product released April 2015 FB-Touch S new product released May 2016 SLS type 3D printer for metals in development • • Provide total service including manufacturing and distributing 3D printers, education, 3D printing services, aftermarket services, etc. Korea 3D Printing Association selected to create general training courses for 3D printing in order to strengthen education contents related business Acquire 3D design contents 5 . Ty p e s o f 3 D P r i n t e r s F I N E B OT ( F F F ) SLA FDM(FFF) Fused Deposition Modeling • Nozzle melts the material and prints Stereo Lithography Apparatus • layer by layer • The most common type of 3D • printer and most affordable • Uses materials like FDA approved PLA plastic and industrial strength plastics like ABS Selective Laser Sintering Cures liquid material with a laser or • Bonds powder material UV light source • Uses an adhesive or laser depending Prints with precision and a smooth print surface • SLS Expensive equipment and materials on the material • Print speed is slow, but print quality is high 3D Printer FINEBOT Applications Industrial Educational Medical 6 . F I N E B OT 3 D P r i n t e r L i n e - u p FB-Z420 FB-9600A F B - To u c h S Printer Type FFF Printer Type FFF Printer Type FFF Build Size(mm) 265 x 200 x 180 Build Size(mm) 265 x 200 x 420 Build Size(mm) Ø150 x 160 Price $2,400 Price $3,800 Price $1,600 Printer size 275 x 275 x 470mm (W x D x H) Printer weight 8.9 kg Printing technology FFF(Fused Filament Fabrication) Max. build size Ø150mm X H 165mm Printing table/bed Aluminum Extruder Single extruder Layer resolution 0.05~0.3mm Positioning precision 0.01mm Filament PLA, ABS / 1.75mm Power 100-240V, 350W OS Window, Linux, OSX Print file type STL, OBJ, DAE, AMF, Gcode Characteristics Heating bed, Auto-leveling - 4.3” full color touch screen for easy use - Delta type FDM 3D printer make it print ~20% faster compared to Cartesian models - 32bit ARM CPU allows faster processing of up to 10x - Light and sturdy aluminum body for high quality prints - Uses highly accessible USB drives - Fast and accurate 25-point auto-calibration - Powerful cooling fan for fast and high quality prints - Closed chamber design for safety • Flexible filament printing (TPU) Printing with the flexible filament TPU allows a wide variety of uses and applications. TPU is also able to be used in sewing, riveting, and dyeing. <TPU filament> <First in South Korea to print with flexible filament using a FDM 3D Printer> Chapter IV 3 D P r i n t e r M a r k e t i n g St r a t e g y 1. Marketing Strategy Marketing Strategy “Maintaining a stable market with a strong sales network” Sales Network Nation wide sales network • Train 3D printer sales specialist in each 13 branch offices • Utilize over 380 existing TPC distributors to increase competitiveness, develop 3D printer representative distributors • Establish new 3D printer resellers Seoul Gyeonggi Suwon Incheon 3D distributors (existing) Pyeongtaek Cheonan Daejeon 13 Branches ☞ Build market-leading dynamic network Ulsan Daegu New 3D printer resellers Promote sales nationwide through TPC branches and Cooperation with distributors/resellers Gumi Busan Gwangju • Changwon Target existing TPC customers in the IT, electronic, automotive, and other general industries (Over 4,000 customers in database) Marketing Strategy “Promote 3D printers utilizing online services along with customization” 3D Printer Applications in Manufacturing Online services Technology portal site and customer DB • Customized promotion throughout TPC customer database • TPC customer DB TPC homepage members 65,000 TPC CRM members 50,000 Mechapia café members 110,000 Mechapia site members 50,000 Total • TPC pneumatics department utilizes 3D printers for designing, manufacturing, and testing Product design, research (3D CAD) 275,000 Mechapia (TPC subsidiary) promotes 3D printers to over 110,000 engineers and implements 3D CAD education Mold, tool design (3D printout) Education Market • Expand academic programs (training and demonstration) and education support • 3D printer instructor programs and entrepreneurship training • • • Prototyping, Testing (3D printout) Upgrade technological data and know-how by using TPC 3D printer in the research and development stages of a product in the pneumatics department Manufacturing role model investment (risk reduction) Develop high-end(for production lines) 3D printer, 3D printout services M arketing Strategy “Increase productivity and problem solving for customers through pre/post service” Promotion channels A/S and Training Infrastructure On-site support services (A/S) • Conduct on-site support services for customers to use 3D printers easily (field engineering service and application engineering service) Field Engineer Hardware maintenance, repair (on-site service) Application Engineer Software support (Software, file conversion services ) • Operate designated 3D call center Customer education service • Designated 3D website (tpc3d.com) • Mechapia : 3D printer and software education • Distribute educational videos and textbooks online/offline Distributor training service • • Training programs per quarter → increase distributor’s servicing skills Secure customer service personnel through education and professional training Promotion through exhibitions, media, etc. • Exhibited in Inside 3D Printing Korea (June 2015) • Promotion and marketing by utilizing existing connections • Implement reference marketing on selected schools, institutions, and companies • Promotion emails for TPC customer database • Key word advertisements on portal sites Chapter V Future Business Prospects Future Business Prospects “Currently reviewing the future prospects collaborative robots” Collaborative Robots Factory automation trend • • • Benefits of low cost labor is decreasing. Labor rates in places like China, Mexico, and other countries with low labor costs have increased dramatically over the past decade. Difficulty finding and retaining skilled laborers. Turnover at factories in China is as high as 15-20% per month. Demand for flexibility in manufacturing is increasing due to fast changes in consumer demand and the high turnover of new products. Industrial robots (old) • Caged: Industrial robots can hurt people, so they must be caged which leads to taking up a large amount of workspace. • Expensive: Takes months to develop and deploy the solution and requires high level of engineering expertise to operate. • Fixed: Industrial robots are specialized for one specific task. “Although industrial robots have been used in factories for decades, robots currently perform only around 10% of manufacturing tasks, on % of tasks average. By 2025, BCG estimates, the portion of tasks performed by automated robots will near 25% for all manufacturing industries worldwide.” Boston Consulting Group. “Takeoff in Robotics Will Pow er the Next Productivity Surge in Manufacturing.” Press Release. Feb. 10, 2015 70% 60% 50% 150% Increase 40% in automatable tasks in 10 years 30% 20% 10% 0% 1960 2015 2025 Year … Collaborative robots (new) • • • Safe: Workers can work safely with collaborative robots and requires no cage. Flexible: Can be reused in different work cells and can easily adapt to work with different parts. Small footprint: With no cage and more space in the factory floor, ROI is faster than a standard industrial robot. ABI Research Solution Innovation Our priority is Enhancing the customer’s productivity and resolving their problems !