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How Tinder exclusive priyanka Revolutionalized Online Dating chopra SISTER AGNES-MARIAM for GUESS MARC JACOBS A Voice for Syria Dancing with the Stars� Cheryl Burke Curtain Closer at Louis Vuitton FEB/MAR 2014 $4.99 CAD | Dhs 18.08 AED | £3.28 why lululemon was talk of Wall Street in 2013 SHE CANADA 3 SHE Content IN EVERY ISSUE: Editor/Publisher KAMRAN ZAIDI Executive Editor PRIYA KUMAR National Account Director ADRIAN BHATTI Associate Editor LIZ GUBER Art Layout Coordinator JENNIFER RONG Travel Contributor ROBIN ESROCK Features Contributors KAITLYNN E-A SMITH, AUSTIN ZAKARI EDITOR’S NOTE 6 SHE ONLINE 7 CONTRIBUTORS 8 LETTERS TO THE EDITOR 9 STYLE SCOOP 12 HE 62 ∙ HE Said, SHE Said ∙ Singh Street Style: A Totally New Kind of Fashion Blog ∙ Weekend Looks for HIM SHE CARES 74 ∙ Lady Fatemah Trust SHE DEBATES 76 ∙The Hijab in Modern Society HEALTH/WELLNESS 78 ∙ Spring Forward to your Summer Body ON THE ROAD 84 ∙ Carnival in Rio BEAUTY 86 ∙ Bare Love Beauty ∙ Spring Beauty Product Reviews ∙Hair Trends: Braids BROWN GIRL PROBLEMS 93 QUOTE/UNQUOTE 94 ∙ Famous Quotes on Love FEATURES: 16 Health & Wellness Contributor SAM TROTTA FASHION CENTRAL 22 ∙Marc Jacobs’ Final Show at Louis Vuitton ∙ Catching up with Princesse K ∙ A Night of Neon: eStylista and Pernia’s Pop Up Shop ∙ How lululemon Became the Talk of Wall Street COVER STORY 38 ∙Priyanka Chopra for Guess SPECIAL FEATURES 52 ∙Sister Agnes Mariam: A Voice for Syria ∙ Allegory and Illusion at the Rubin Museum in NYC ∙ Prita Chabbra: Singer, Songwriter, Activist SOUTH ASIA 50 ∙ The Latest Fashion and Lifestyle Scoop RESTAURANT REVIEW 68 ∙ Sunday Brunch at Weslodge Saloon Social Media Manager ERUM ZEHRA Social Media Assistants EMILY DURHAM, MARIA POSPELOVA Subscription Inquiries: Please go to http://shemagazine.ca/subscribe To Contact SHE Canada: Write to SHE Canada, 1999 Avenue Rd., Toronto, ON, M5M 4A5 Or info@shemagazine.ca, Facebook: SHECanada Twitter: @SHECanada For Advertising Inquiries: Please contact Adrian Bhatti, 416 644 7788, 416 878 0SHE adrian.bhatti@shemagazine.ca SHE MAGAZINE CANADA IS A REGISTERED TRADEMARK OF KAMRA ON PRODUCTIONS INC. COPYRIGHT © 2014 KAMRA ON PRODUCTIONS INC. ALL RIGHTS RESERVED. PRINTED IN PAKISTAN Marc by Marc Jacobs Coin Purse $75 SHE CANADA 5 Editor’s note A new year is once again upon us. For some it feels as if 2014 snuck up on us, prompting us to resolve matters of health, finance and personal relationships. For others the holidays are but a distant memory, and as Valentine’s Day draws near, feelings of excitement, dread or indifference appear. If this winter is to be remembered for one thing, it will undoubtedly be the weather. From the unprecedented ice storm that paralyzed parts of Toronto and Ontario just in time for the holidays to the extreme cold we experienced in the first week of 2014, this was a season marked by headline making weather. “Polar Vortex” was a term heard by many for the first time this year. It has caused some debate over whether it was a tool used by the media to draw attention to the issue of Climate Change. Many were quick to point out the hyperbolic nature of the term. Although the term “Polar Vortex” dates back to 1853, there’s no denying that both sides of the Climate Change debate are eager to draw attention to their cause using any means necessary. EDITOR S.M. Kamran Zaidi This time of year also marks the first cautious signs of spring. Though we are several weeks away from the final thaw, we couldn’t help but look to spring’s awakening in this issues fashion pages. We’re previewing the hottest trends to wear once that parka can finally come off. In the fashion industry change is the only constant. Turn to page 16 for our review of Marc Jacobs’ final collection for French luxury brand Louis Vuitton. (p.16) We also caught up with Princesse K (p. 20) and took a look at lululemon—a company that kept both yogis and Wall Street on the edge of their seats in 2013. (p. 26) Haven’t been getting out much this winter? If NYE was the last time you got all dolled up to hit the town, go to shemagazine.ca for a complete run-down of fun and exciting ideas. If you’re in the mood for something more traditional then check out our line up of romantic restaurants and lounges. If you’re seeking adventure this V-day, check out our unique date ideas that are sure to make an impression on your beloved. And all you single ladies—we’ve got you covered too. Annual Subscription: 6 issues for $12 Mail to: SHE Canada Subscriptions 1999 Avenue Road, Suite 202 Toronto, ON, M5M 4A5, Canada In this issue’s SHE Debates section we look at the transformation of the Hijab in modern western society. The Edmonton Police Force adapted the hijab as a functional part of their uniform and it will no doubt play big role toward a more accepting and diverse future for Canada. NAME (PLEASE PRINT) Within our pages you’ll also find an exclusive interview with Sister Agnes-Mariam. I had the great honour of sitting down with Sister Agnes during her stay in Toronto as part of her North American speaking tour. Sister Agnes Mariam is at the forefront of peace activism in Syria, fighting to shed light on the misinformation in mass media and speaking for those who have no voice. (p.32) ADDRESS CITY SAVE 60% Lastly, we couldn’t help but weigh in on the Tinder phenomenon. Is this app the future of dating? (p.70) Just in time for Valentine’s Day, we rounded up some famous words on the subject of love. Whether you’re spending the day with someone special or skipping the festivities and clichés altogether, we urge you to think of love in broader terms. Through friendship or solidarity, charitable acts or simply loving yourself, let’s make this Valentine’s Day count. PROV./STATE COUNTRY Our cover story celebrates Priyanka Chopra, who is the first South Asian woman to land a Guess ad campaign. Priya Kumar offers readers the exclusive story behind the beautiful photographs shot by Canadian music icon Bryan Adams. (p.36) Credit Card Number APT#/SUITE POSTAL CODE/ZIP CODE EMAIL Cheque (enclosed) Credit Card Expiry Date MM/YY Security Code SHE CANADA 7 Contributors “What was your most memorable (good or bad) Valentine’s Day?” PRIYA KUMAR ROBIN ESROCK LIZ GUBER At my Grade 12 Valentine’s Day assembly in 2001 a (not-so-secret) admirer gifted me an embarrassing heart-shaped box of chocolates very publicly. I have yet to live the moment down. I spent a night in Quebec City’s magical ice hotel. Beautiful, but absolutely freezing. Sleeping in a snow room definitely puts romance on ice. A few years ago I found myself at Crocodile Rock. As a college student this “Raiforest Cafe for the over-forty set” was the last place I wanted to be. To make matters worse, I hadn’t changed out of my barista uniform. Executive Editor Travel Contributor Associate Editor letters to the Editor I found the Holiday Gift Guide in last issue to be unbelievably helpful. Every time I was drawing a blank on what to get my friends, I flipped to the guide! Thank you for the life-saver! -Adrika, Mississauga I liked the Holiday Gift Guide for the most part but I found that there were not many products for men. I wish that the guide had catered to both genders equally. -Dominic, North York I was thrilled that you all covered Downton Abbey’s interview in last issue, my husband and I cant get enough of the series or your magazine! We are already looking forward to the next issue. -Panna, Toronto The restaurant review in last issue was very in depth and really had my mouth watering but I wished that the prices of the dishes had been included so I could better plan when to go! -Laura, Toronto The spread on New Years Fashion was absolutely gorgeous! It was like you picked the pieces straight out of my dreams. I hope you continue with the formal wear features in the upcoming issues! -Annalisa, Newmarket The “He said, She Said” portion of last issue was very relatable and really helped me through a tough situation with a close friend. I love how real and honest your advice is, thank you. -Anonymous, Toronto After you wrote about eStylista.com, I check it out and was really pleasantly surprised! They were a great feature and definitely inspired me to try out some new and daring looks. Love it! -Natalia, Scarborough jennifer rong KAITLYNN E-A SMITH Back in high school I played hookie one Valentine’s day and a boy I didn’t even like showed up at my door with a bouquet of roses. I was both flattered and embarrassed to no end. Last Valentine’s Day I spent the night with girlfriends at a pub in small town Scotland. We had lots of laughs after a “secret admirer” present swap! Art Layout Contributor Features Contributor AUSTIN ZAkARI Features Contributor My most memorable Valentine’s Day was in 2013 I was skiing in Colorado with my family. It was so beautiful there with the snow on the mountains and the beautiful scenery. I was so grateful for all of my blessings, simple and grand. It was a simple celebration of family but very meaningful to me as I was surrounded by my husband, son, close friends and family. dec /jan ISSUE SHE CANADA 9 2 3 4 3 1 1 4 2 5 5 6 7 Where My Girls At? 9 Ditch your date this Valentine’s and head out with your best girls. Opt daring black with hints of purple and shimmering silver to add some edge. Karl Lagerfeld’s purple animal print skinny jeans are perfect for dinner, dancing or movie night. Amp up your look with statement jewellery like the Bottega Veneta spiked ring. No need for single ladies to be left out, especially when it comes to fashion! 1 SOPHIA WEBSTER Metallic shoes $750 2 ALEXANDER MCQUEEN Peplum bustier $1,695 3 MATTHEW WILLIAMSON Wool crepe dress $1,450 4 VICTORIA BECKHAM Silk crepe dress $2,395 5 KARL LAGERFELD Animal print skinny pants $250 6 10 SHE CANADA MILLY Feather mini skirt $425 7 EDDIE BORGO Door latch bracelet $450 8 ROBERTO CAVALLI Embellished skirt $5,345 9 SAINT LAURENT Metallic blazer $1,295 10 FENDI Tri-tone heels $990 10 8 In Love Again 6 9 8 On the most romantic day of the year, every woman wants to look her best. Pick a dress or blouse and skirt combo in blushing pink, vivacious purple or ravishing red. The Alice + Olivia brocade dress has us in awe.Leave your loved one speechless this February 14th with a stunning stiletto and gold accessories to finish the look. 1 ALICE + OLIVIA Brocade dress $440 2 LANVIN Twist effect dress $3,710 3 OSCAR DE LA RENTA Earrings $460 4 LANVIN Draped silk top $2,150 5 ZERO + MARIA CORNEJO Textired t-shirt $625 6 JIMMY CHOO Gold glitter clutch $725 7 AURÉLIE BIDERMANN Gold lace cuff $725 8 ERIKSON BEAMON Earrings $380 9 ERDEM Fluted skirt $2,135 10 JIMMY CHOO Cage booties $995 7 10 SHE CANADA 11 1 5 3 4 2 2 3 6 1 4 sheer Perfection 7 Pearl jam 5 8 Sheer fabrics with bold prints are on trend now that the warmer weather draws nearer. Delicate sheer skirts, tops are reinvented this season with daring prints and silhouettes. Dare to be bold with the Christian Louboutin Pigaresille shoe or Erdem’s organza dress. Get creative and mix it up! 6 1 LES CHIFFONIERS Organza top $555 2 THEORY Sheer top $525 3 CHRISTOPHER KANE Clutch $715 4 PREEN Printed sheer blouse $1,121 5 LANVIN Printed scarf $720 6 CHRISTIAN LOUBOUTIN Pigarsille Shoe $795 7 CHRISTOPHER KANE Voile skirt $2,335 10 9 7 1 NICHOLAS KIRKWOOD Booties $1,350 2 LANVIN Crystal and pearl belt $2,780 3 ALEXANdER MCQUEEN Embellished peplum top $1,860 4 VINEET BAHL Emebllished tulle top $750 5 BIJOUX HEART Clip-on earrings $500 6 BALMAIN Embellished pants $5,825 7 ERICKSON BEAMON Crystal and pearl necklace $1,654 8 TOPSHOP Bralette $80 9 BIJOUX HEART Ring $350 10 LANVIN Earrings $1,095 11 A-MORIR Sunglasses $585 12 CHANEL Pearl earrings *price upon request 13 ALEXANdER MCQUEEN Satin sandals $965 Pearls aren’t just for necklaces anymore. Major staples in Chanel’s 2014 ready-towear show, pearls have been reinvented to reflect a sexy sophistication. Wear your pearls on clothing in an Alexander McQueen peplum top or Topshop bralette for a look that’s the farthest thing from Granny Chic. 11 12 13 SHE CANADA 13 3 1 4 1 2 2 3 4 5 6 suit up for Spring 7 From the boardroom to the catwalk, a suit has never been sexier. Suit and tuxedo inspired fit and accents are right off the runway from Balmain to Valentino. This trend is perfect for work and easily transitions into evening. Add a bold lip colour with a simple cat eye to complete this look from head to toe. 9 1 BALMAIN Teuxedo jacket $4,195 2 LANVIN Blouse $1,290 by the BOOK 8 6 This season you can look like a student again without the sleepless nights. Pastel pinks and bold prints make this a trend for literary lovers. The Great Gatsby phone case and Olympia LeTan clutch are sure to leave you daydreaming. Take advantage of the textbook fashion trend while reminiscing about recess and school dances. 5 7 1 OUT OF PRINT East and West neckalce $34 2 WILFRED Blouse $110 3 OUT OF PRINT iPhone Case $25 3 ROLAND MOURET Satin two-tone top $1,735 4 KARL LAGERFELD Stainless steel watch $335 5 ROBERTO CAVALLI Tuxedo blazer $2,375 4 VIVIENNE WESTWOOD Skirt $485 6 DOLCE & GABBANA Silk blouse $1,095 5 MODCLOTH Luck be a Lady dress $79 7 THE ROW Leather tote $4,365 6 LONGCHAMP Backpack $525 ALEXANDER MCQUEEN Cigarette trousers $1,195 7 MODCLOTH Collar necklace $21 9 GUCCI Python pencil skirt $4,400 8 OLYMPIA LE TAN Clutch $1,880 10 SAINT LAURENT Leather bow collar $795 9 FRATELLI ROSSETTI Loafers $640 11 ROLAND MOURET Leather pumps $825 8 10 11 6 9 8 SHE CANADA 15 Wedding Feature By Liz Guber louis vuitton SPRING/SUMMER 2014 D a fond farewell By Liz Guber on’t let the heavy presence of black fool you, the Louis Vuitton SS14 show was far from a funeral mourning the departure of Marc Jacobs. In fact, the runway spectacle was anything but sad. Following the announcement that Jacobs would step down from his role at the helm of the French fashion house after 16 years, the designer presented a final hurrah at the Cour Carrée du Louvre. The set design was a true retrospective of Jacob’s theatrical showings for Louis Vuitton. Train corridors, a carousel and a backward running station clock all echoed seasons past. Jacobs admitted to playing the soundtrack of Chicago and Rihanna on repeat whilst designing the collection, and this comes as no surprise once one sees the clothes. With showgirls acting as his initial inspiration, Jacobs executed sparkly paillettes, dramatic feathered headdresses and imaginative use of sheer fabrics to create a collection that felt elevated yet approachable. Starting things off with a bang, model Edie Campbell opened the show wearing a sheer bodysuit painted with graffiti synonymous with the Louis Vuitton brand. What followed was a spectacle of black, offset only by blue denim. For further inspiration Jacobs looked to grunge and baroque, Muccia Prada and Elsa Schiaparelli. Delicate sheer embellished tops and dresses were given an edge with the use of slouchy ubiquitous jeans—a fresh take on the juxtaposition of hard and soft, feminine and masculine. SHE CANADA 17 The spellbound audience didn’t know where to look as the dizzying procession of models rode the various set pieces, gliding out of elevators or spinning on the carousel. Atop their heads were custom made feather headdresses dreamed up by British milliner Stephen Jones, whose prior design partnerships include Burberry and Karl Lagerfeld. The plumaged creations were over four feet tall and framed the elaborate spectacle in true showgirl style. When Jacobs began his tenure at Louis Vuitton, he took the French leather goods company founded in 1854 to unprecedented heights. The house was named the world’s most valuable luxury brand for six consecutive years from 2006 to 2012. Currently the brand is worth over 25 billion dollars, and is responsible for some of the most coveted and iconic accessories on the luxury market. In fashion change is the only constant. As Jacobs prepares his eponymous brand for an IPO, Nicholas Ghesquière (who just left his role as Creative Director at Balenciaga) has been named as his replacement. He’s certainly got big shoes to fill. SHE CANADA 19 Fashion Central By Liz Guber W e first featured Karishma Shahani, the creative force behind Mumbai-based accessory label Princesse K, in our inaugural September issue over a year ago. Since then a lot has changed for both SHE and Princesse K. Looking back to our beginnings and where we are now, we thought it a good idea to catch up with Shahani and her latest achievements. This year has been full of milestones for Karishma Shahani. The biggest among them was Shahani getting married and settling down in the United States. Shahani’s relocation opened up new doors for her accessories line with Princesse K becoming available Stateside: “I met the curator of the Contemporary Art Centre in Cincinnati and she loved the Maharani Luxe collection and they bought out a part of the collection for the museum store” said Shahani, adding, “The response has been great. We have now started retailing our Fashion Central the Luxury Handbag Label Comes to America shapes (the line was after all inspired by Princess Grace of Monaco) with bright colours, metallic textures and fun designs results in a playful, yet sophisticated approach to accessorizing. Shahani seeks inspiration from her travels, fashion magazines and even window shopping. Trends and inspirations are then executed in structured shapes, giving the items a timeless appeal. “Personally I love structured bags and you will notice almost all the styles from my collections are structured tote bags, clutches or cross body satchels,” adds Shahani. Love and Lust collection of clutches at the store as well.” Shahani has been keeping herself busy, churning out exciting new collections and collaborating with international artists. Maharani Luxe, Shahani’s favourite collection so far, tapped the talents of UK based illustrator Hormazd Narielwalla to create custom artwork for totes, wallets and other accessories in the line. Shahani revealed the man behind the illustrations: “The artist, credited with revitalizing bespoke Savile Row tailoring patterns as unique paper collages, has created custom patterns and designs exclusively for the latest collection from Princesse K: Maharani Luxe—a contemporary presentation of the Indian Maharani and Maharaja.” Looking through the latest offerings on the Princesse K website it is evident that Shahani has a distinct point of view. Mixing classic Shahani’s own favourites from her line include the beige Maharani Tote, which prominently features Nareilwalla’s artwork. She also revealed details of her next collection, titled “Pockets of India,” “Traditional fabrics from all across India come together to form this collection.” Other standout items from Princesse K include an envelope clutch that comes in a variety of colours and finishes, from neon orange to gold lamé. The finishing touch is a pair of pouty lips adorning the bag. Another piece worth noting is a classic satchel, reinvented for the modern girl in a show-stopping metallic maroon. Continuing in the spirit of past collections, Shahani doesn’t use leather or other animal-derived materials. Recently PETA awarded Princesse K the award of Best Vegan Handbag Brand for 2013, yet another step toward global recognition of the Princesse K name. At this rate, we can only imagine what our profile on this innovative designer will be like next year. SHE CANADA 21 Denmark to New York. I was competing effectively and had a certain goal to become a World Champion. I was getting there slowly, but surely. Meanwhile, I was making money by teaching dance. That’s what I would’ve been doing. EXCLUSIVE And what was your favorite part of the world to live in while dancing? Dancing with the Stars’ Cheryl Burke By Priya Kumar I f there were a draft pick that drew as much female attention as the NFL or NHL does male, it would without argument be that of Dancing with the Stars. For those living under a rock and unfamiliar with the series, Dancing with the Stars is a partnered dance competition that features twelve white-hot celebrities of the moment paired with twelve professional “in-house” dancers. The buildup to each season’s lineup unveiling is one of the year’s top headlines with morning shows and entertainment blogs alike vying to make the big announcement first. In fact, this year TMZ managed to leak this season’s lineup fully knowing ABC would be none too pleased about it. And with a roster that includes Nicole “Snooki” Polizzi, Elizabeth “Jessie Spano” Berkley and Bill Nye the Science Guy, could you blame them? Perhaps not since Kim Kardashian’s season has there been a more high-profile line up. Dancing with the Stars returned for its 17th (!) season on September 16th, in a whole new format—two-hour installments every Monday night with the elimination occurring on the spot without keeping the audience in suspense over night. The voting will be a combination of the judges’ scores and viewers’ votes from the week prior. What led you to pursue a career in dancing? I began dancing at the age of four and I knew immediately that it was a passion of mine. Actually, I started with ballet, but I was not in love with it. I literally started growing out of my tights! My mother and stepdad did ballroom dancing socially and they wanted us as a family to do something together and so when I was 11 they brought me to a ballroom dance competition. There I saw children in costumes, makeup, hair, and interacting with their partners. And that’s what got me into it. That is what it is all about for me. Transforming people’s lives and motivating them to do something that they may not think they are good at. Recently, at a press event for impress Press-On Manicure by Broadway I had the opportunity to catch-up with Cheryl Burke— perhaps the most talented professional dancer in the series, having been the first female dancer to win the competition and the first professional to win two seasons consecutively. This season she’s paired with Jack Osbourne. Here’s what she had to say about her career as a dancer, representing imPRESS and what she sees for her future: Dancing has been a huge part of primetime television since 2006. How has it changed your day-to-day as a dancer? It has obviously put dancing on the map. Before DWTS we were usually just considered as backup dancers. So it has definitely changed the whole image. People have become more respectful of the art form. We are athletes. And I don’t think people understood how hard we work until Dancing with the Stars. Prior to the show, where did you see your career headed? I was a competitive ballroom dancer. I lived all over the world from I am a California girl, but I think out of all the places, Denmark over the summer was great. But in the winter, there is no sun and no life. When designing the Christmas collection for imPRESS, did you have a color scheme in mind? Were you involved with planning the sets as a whole? I was very much involved. All the main colours are the most popular; you’ve got the neon that everyone just loves; the classic red, that I have on right now; black, that works with everything; and then there’s dark green that respectively represents the holiday season. On top of that, it is really important to add on the nail art, because that is very in right now as well as fun! Not only that, but the nail art is really who I am because I like to mix and match, especially with my costumes. And so I thought it was really significant to add nail art and do something different and something that has never been done before. Why did you choose imPRESS by Broadway nails to partner with? The reason [I chose] Broadway nails is because I fell in love with the nails instantly. I saw Nicole Scherzinger in her commercial and I was wondering if it really works. And if it is the only brand that I can apply on and does not come off [when dancing]. They stay on consistently. They have so many different colours and options. It was just so easy and I thought that this was something I needed to get into. I believed it would be the perfect partnership! In terms of Dancing with the Stars, is there any season that particularly stands out to you the most? Obviously, the [second] season. It was my very first and I had won. And a few of my favorites—Emmitt Smith, Season 3, I won that season with him. And dancing with Rob Kardashian on Season 13 because he is just someone that people were not rooting for and then everyone fell in love with him. That is what it is all about for me. Transforming people’s lives and motivating them to do something that they may not think they are good at. How do you feel about training the dancers? What is your overall feeling throughout the process and the end result? I meet a different personality each season and my goal is to make them a dancer. It all depends on how invested they are. Some people come in and they are not really into it. While others come in and are so into it and want to win! At the end of the day my goal is to make my celebrity look good and shine and essentially turn them into a dancer. Catch Dancing with the Stars on Monday nights this fall at 8PM on CTV Two and ABC across North America. SHE CANADA 23 Fashion Central a night with NEON A collaboration between eStylista and Pernia’s Popup Shop, A Night of Neon was held in London to bring awareness and raise funds for three of the UK’s biggest South Asian charities T By Priya Kumar he holiday season starts early in London and Friday, November 15th was as good an evening as ever to raise funds for Pratham, The Akashaya Patra Foundation and Women’s India Association—three of the largest South Asian charities in the city. Held at the prestigious Montcalm Hotel at Marble Arch off bustling Oxford Street, A Night of Neon brought together the who’s who of London’s South Asian fashion fraternity. The evening promised a night to remember with eStylista joining forces with Pernia Qureshi’s online venture Pernia’s Popup Shop to raise funds for these worthy causes in support of empowering women in South Asia while looking fabulous all in one shot. There was even a fashion flash mob put on by next gen designer Masaba Gupta. The daughter of revered West Indies cricketer Viv Richards and veteran Bollywood starlet Neena Gupta, Masaba’s eponymous label has become one to watch. Her saris weave her exotic heritage into one fashion label like never before with distinctly South Asian silhouettes that include saris, dhoti pants and cholis crossed with Afro-Caribbean block printing techniques. Wearing a Masaba piece is akin to draping a water colour canvas over one’s shoulder. The flash mob consisting of models wearing Masaba’s most recent collection and dancing in formation was the highlight of the evening. SHE CANADA 25 When Life gave it Lemons… Accused of fat-shaming after its unprecedented yoga pant recall of 2013, Canadian fitness giant lululemon athletica just can’t seem to catch a break. By Priya Kumar lululemon has become more than a household name across North America in the past decade—it is the uniform of young mums, students and gym rats alike. Chances are if you’re a working professional with a lax office dress code, you’re wearing lululemon at least once a week. Even men have jumped on the bandwagon with Anderson Cooper recently (and reluctantly given the firestorm surrounding the brand) admitting on his talk show to having bought a pair of their basic shorts and, well, loving them. One would be hard-pressed to find a critic of the stretchy and flattering yoga-wear brand; that was until 2013. lululemon began to receive their first complaints in March 2013 about their pants being sheer to completely see-through. What followed for the Canadian yogawear juggernaut would defy all logic. In December 2013 a Twitter storm brewed over some tasteless marketing at lululemon’s Bethesda, Maryland store. A display read: “Cups of Chai/Apple Pies/Rubbing Thighs?” The sign baffled passersby and photos of the tactless wording in distinct lululemon font went viral, prompting the company to remove it. “We’re deeply sorry, the display is being taken down,” lululemon issued in a statement. “We celebrate that thighs rub together—ours do too.” Many believe the poem contextualized lululemon founder Chip Wilson’s statements on BloombergTV about his pants not working for all women due to “rubbing through the thighs.” Before tackling the severity of his remarks, it’s worth going back to the beginning of the controversy in spring 2013. Customers began to complain en-masse about the classic luon yoga pants they were accustomed to now displaying a level of sheerness. After lululemon released a statement calling the error a “manufacturing issue,” their manufacturer Taiwan-based Eclat Textile Co Ltd swung back by telling Reuters that the problem was “a gap between lululemon’s expectations and reaction from the market…We checked our orders this morning and indeed, we did follow their instructions to make the product,” said Roger Lo, a representative from Eclat. “lululemon introduced the product to the market and their customers are not comfortable with its opacity.” The recall affected around 17% of all women’s bottoms in-store, sending stocks of both lululemon and Eclat tumbling. Losses in revenue were estimated at $57 to $67 million. In a strange turn of events, by the time the pants were returned to shelves in June all the pent up demand for the versatile stretchy pants had a rebound effect on stock prices sending them up 18%. Incidentally, lululemon CEO of five years Christine Day used the opportunity to announce her decision to step-down. To add to the eccentricities of the company, the day after Day announced her departure—which she planned on only after a new CEO was found—a CEO WANTED ad appeared on their website. Among the requirements for this role were: a love of wheatgrass-andtequila shots, the ability to hold a headstand for 10 minutes and a business plan to bring yoga to Mars in 2013. lululemon Athletica prides itself on its unconventional corporate culture. Founded in 1998 by Dennis “Chip” Wilson, it opened its first doors in laidback Kitsilano, BC in 2000. The location was much less a retail store than a space where customers and yoga experts could come together to discuss healthy living and exercise. It also included a yoga studio. Because the store became far too crowded under this model, designated “Educators”—what lululemon calls their sales staff—were put in place and the business model lululemon is known for today developed. SHE CANADA 27 The recall affected around 17% of all women’s bottoms in-store, sending stocks of both lululemon and Eclat tumbling. Losses in revenue were estimated at $57 to $67 million. Besides boasting a top-of-the-line product with a unique take on customer service, lululemon’s mantra has more recently shifted to promoting political rhetoric as well. A collection of their shopping bags in Canada at one point displayed the question: “Who is John Galt?” As one of the most memorable lines from Ayn Rand’s 1957 novel Atlas Shrugged, the promotion of this novel also suggested lululemon’s support of an every-man-for-himself mentality as opposed to its former community-based approach. Wilson read the book at the age of 18 and even added it to the staff required reading list. A blog post about the decision to include Atlas Shrugged as a part of lululemon’s philosophy stated: “Many of us choose mediocrity without even realizing it. Why do we do this? Because our society encourages mediocrity. It’s easy to be mediocre than great…Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, cheering us on.” Their yogi fan base was not moved and a petition on Change.org launched to distance the brand from this ideology. On November 18th, Stephen Colbert took a moment on The Colbert Report to dissect the off-colour remarks made by Wilson over the past decade in reference to the “thigh-rubbing” controversy. In 2005 Wilson told National Post Business Magazine he chose the name lululemon because the Japanese would have a tough time pronouncing it: “It’s funny to watch them try and say it.” He continued, “It was thought that a Japanese marketing firm would not try to create a North American sounding brand with the letter “L” because the sound does not exist in Japanese phonetics. By including an “L” in the name it was thought the Japanese consumer would find the name innately North American and authentic. In essence, the name “lululemon” has no roots and means nothing other than it has 3 “L’s” in it. Nothing more and nothing less.” Former lululemon CEO Christine Day Colbert also bought up Wilson’s thoughts on how birth control pills were responsible for high divorce rates today: “Women’s lives changed immediately [after the pill]….Men did not know how to relate to the new female. Thus came the era of divorces.” In reference to a clip of Wilson’s video apology for his remarks to Bloomberg about thigh-rubbing being the cause of the pants’ sheerness, Colbert continued, “You hear that ladies? Chip Wilson is sad that your chafing ham hocks made him put his employees through this difficult time.” Colbert concluded, “Thank you Chip Wilson. For lifting your leg to pee on your customers and then blaming them for being wet. You sir, are my Alpha Dog of the Week.” Called the “worst apology ever” by CBS News, Wilson’s video message to lululemon customers in response to his remarks on BloombergTV on thigh-rubbing did not include any regret or retraction of the remarks. In an interesting turn of events as this piece was going to print, Chip Wilson announced his resignation from lululemon as Chairman of the Board of Directors. In the same press release, Christine Day’s replacement for CEO was also announced; it will be Laurent Potdevin, former CEO of TOMS Shoes. In response to Potdevin’s appointment, Wilson said: “lululemon’s success has always been and will continue to be my highest priority. I am delighted that Laurent will be joining lululemon and believe his talents and experience ideally complement our existing management team. I know he will have a strong impact on the business as he has the vision and leadership capabilities necessary to create and direct its future. As Laurent joins as CEO, I believe that now is the right time for me to begin to transition out of my role as Chairman of the Board.” With the New Year only having just begun, the saga that is lululemon will continue to bring business analysts and yoga enthusiasts together like never before. Called the fastest growing brand in Canada, lululemon ranked in the top 10 of Best Canadian Brands by Interbrand. Outranking the likes of Bombardier and Shoppers Drug Mart, the future does look bright for the yogawear giant despite last year’s hiccups. Alfred DuPuy, Interbrand Canada’s managing director, stands by his assessment of lululemon: “They’re more than apparel. They’re a lifestyle…they do so much.” With this most recent corporate shakeup, only time will tell what’s in-store both figuratively and literally for Canada’s top apparel retailer. SHE CANADA 29 The exhibit explored the telling relationship between photography and colonialism, chronicling the spread of photography in colonized areas in the 19th and 20th centuries. focuses on landscapes in order to emphasize the island as a plentiful provider of tea. Allegory and Illusion Early Portrait Photography from South Asia at the Rubin Museum B Mira Nair and Christopher Pinney presented the exhibition. Nair, a filmmaker whose debut feature Salaam Bombay! was nominated for an Academy Award, Golden Globe and BAFTA for best foreign language film as well as the Camera D’Or and Prix du Publique at the Cannes Film Festival, has become one of India’s most wellknown filmmakers. Her latest film, The Reluctant Fundamentalist garnered high praise when it premiered at the Toronto International Film Festival. Nair has become a dedicated mentor to many up-andcoming filmmakers in South Asia and East Africa through the Rolex Mentorship Program. By Liz Guber ack in October, the Rubin Museum in New York City— an institution that prides itself on representing art and artifacts of Himalayan Asia—opened a fascinating exhibit of portrait photography from India, Burma (now Myanmar), Ceylon (now Sri Lanka) and Nepal. The exhibit explored the telling relationship between photography and colonialism, chronicling the spread of photography in colonized areas in the 19th and 20th centuries. Many different subjects were represented, from the Nepalese Royals to the masses. Some photos represent the way the medium was used to suppress and control the South Asian people, while others optimistically depict the way photography was adopted as an art form by its very subjects. This was especially evident in India where photographs were painted over and embellished. One example shows a Gujarati nobleman whose sword and coat have been adorned with sequins, velvet and gold wire. Some examples are so heavily painted over, it’s nearly impossible to distinguish them as photographic works. Most photographs are studio portraits, however variations are noticeable from colony to colony. The offerings from Nepal are almost exclusively royal court portraits, painting the colony as a regal and exotic land. Conversely, much of the photography of Ceylon Pinney is a Professor of Anthropology and Visual Culture at University College London. His knowledge spans the art and visual culture of South Asia with particular focus on photography, making him the perfect speaker and contributor to the exhibit’s catalogue. Allegory and Illusion features over 120 works spanning nearly a century and offering a one-of-a-kind chance to take in South Asia’s colonial history though art. Mira Nair The exhibit is on at the Rubin Museum until February 10th. SHE CANADA 31 You said you believed in the Gas attacks at Houla were fabricated to a certain extent. What lead you to this conclusion and why do you feel the western media is using it as propaganda? I only said that some videos were fake, prefabricated and staged. But in my forward study that I issued I said that I will not interfere in expertise to say if there is or is not a chemical attack. My approach is not military or medical. I just limited myself to talk about the material of the video. Now what does this imply? I prefer not to answer because we have to wait for an unbiased international commission of inquiry. To come and to verify underground and the dead people, where are they? If there is not a pit, this will be very interesting. The term “Arab Spring” has been used quite often by Western media, referring to an uprising in the Middle East for democracy. What are your thoughts on that? I think that all of the people in the Middle East are all worthy of good change and shifting in their life. When we enter in the so-called Arabic Spring, we see Indonesia, Egypt and Libya and now Syria; it doesn’t seem like a spring, some are saying it is winter and I democratic rules. Now instead of working together and giving change for liberals who are well prepared and organized with the prophet, the Muslim brotherhood and subsequently the more radical groups hijacked this revolution with a very fundamentalist approach. Now they want to implement a caliphate. But, as I said, it is a weird caliphate; it doesn’t have anything to do with the real caliphate. So now the best way to help Syria is to stop fueling those Jihadists from outside by arming them and to stigmatize the use of religion in politics. I think that just as anti-Semitism and Apartheid has been fought and proclaimed wrong by the UN, any religious extremism should be considered as wrong. Finally they should support the dynamic reconciliation inside of Syria to pave the way for a peaceful settlement. Being a Christian in Syria, do you feel that your followers of your religion are especially targeted in the civil war? Everybody is targeted in the civil war. The civil war does not have compassion for anybody. This is a reality and the world should take it into account. We are not advocating the merit of anybody, we are just saying that people have the right to choose and today the majority is aligned—more aligned— than before because the revolution was a big failure. You see it accepted being polarized by fundamentalism and by violence. Although the Sister originally came to Syria to use her knowledge of Ancient Middle Eastern art to restore a dilapidated monastery, her legacy will be the brave message of peace and resolution she risks her life to propagate. Sister Agnes-Mariam B a Voice for Syria orn Fadia al-Laham in Jounieh, Lebanon, Sister Agnes-Mariam came to Syria 19 years ago and has since become a globally recognized peace activist. Following the death of her father when she was just 15 years old, the future nun spent her youth travelling between India and Nepal. Coming to embrace the solitary life, the Sister spent 22 years in complete isolation in a Carmelite monastery in the highlands of Lebanon. Following this experience Sister Agnes-Mariam came to Syria with other nuns to rebuild the Monastery of St. James the Mutilated and to serve as the monastery’s Mother Superior. A series of peaceful protests during the Arab Spring in 2011 triggered an escalating violent backlash from the Bashar Al-Assad led government in Syria and has since led to full fledged civil war. Once the U.S. government announced that a gas attack in August killed 1,429 people tensions heightened and the conflict gained international attention. After her safety was threatened, Sister Agnes-Mariam was forced to leave the monastery in June 2012, and she now resides in Damascus, fighting for a brighter future for her adopted land. Sister Agnes-Mariam aims to counter the misinformation in international media, calling on the world not to attack Syria nor supply rebels with arms, believing that no good can rise from violent interference. During a recent trip to Toronto, Sister AgnesMariam sat down with SHE’s Publisher and Editor KAMRAN ZAIDI to lend some insight on the topic that has been at the forefront of our collective conscience. would say it is hell because of this interference and this hijacking of the legitimate aspiration of people for better life. [This aspiration] has been hijacked by politics now. The radicals and the extremists of Islam who chose violence and discrimination to impose a kind of rule based on a very narrow interpretation of the Quran. The infiltration of this radical Islam is creating a lot of trouble and it is a discredit to the real Islam. In your words Sister, what is the root cause of the civil unrest in Syria and what can the UN do to help? The reality on the ground in Syria [can be described as] we say in French, “obsolete” which means out of date. It is the fruit of the Cold War and of the east wall of the Soviet Union, a kind of socialist regime. It was mixed with nationalism. Adding to that is the intervention of the Muslim Brotherhood [which has been] trying since the ‘80s to overthrow the actual government and hijacked the strife of a good percentage of the population for more liberal laws and Sister, given the extent of the violence, we are talking about the violence and the loss of life in Syria, what do you feel the long-term impact of the war will be on the average Syrian individual? I have been in Syria for 19 years and this war let us see that the Syrian people are extremely strong and elastic. You know when you are elastic, you have a shock and you are not broken. I don’t know if I could say this about other people. They are very elastic and they do not despair. They are always open to relationships and I have seen beautiful examples of mutual forgiveness and reconciliation in the midst of the most terrible monstrosities—like this one. So I think that the Syrian people will need time to be rebuild their own resources as administrative buildings and hospitals has been destroyed along with the roads, but they have to built their memory and their mutual relationships. This is a big wound, this wound is extremely painful but I don’t foresee a kind of hatred if it is not fueled by outside powers. So, it will take some time for people will come back and restore their villages because now SHE CANADA 33 people don’t know if someone will come and invade them again. It happened many times since the beginning of this crisis. I think that we have to help the Syrian people come together more and more to understand and find a way to make conscious and responsible decisions about their future. Sister, in the past how has the Assad Government treated nonMuslims? [There is] a myth that the Christians are aligned with the government because they are very well treated. It is a myth! I think that not to discriminate Christians isn’t a gift, it is a duty. So they were treated as all of the others but if you compare to some other Gulf countries, they were very well treated. In Syria? Yes, the ambassador of the Vatican said that he would give ten out of ten to Syria on the freedom of religion. In Syria it was forbidden to talk about religion. Religion was a kind of state secret. So it was forbidden to enter in religious discussion or to propose your belief. So we think that all of the people in Syria are a minority, they have to understand each other, help each other and carry each other on their shoulders until the day the government will be able to give to each one or introduce each on to its real participation in the shaping of the state because they are not really participating today. Sister, you are taking great risks in speaking up, which we greatly appreciate and respect. What is your motivation? In your writing you have mentioned that it has to do with your humanity. I live in Syria and it is a duty for me to take care of the city and people. We are not living in a sterilized balloon. We can be immersed and participate in the joy and sorrows of our neighborhood. So, we were pushed to know better than to conflict, talk about it in an unbiased way and feel how the Syrian people were the target of blind terrorism. But this terrorism was covered by the mainstream media. I began to talk because nobody will talk. I was the first to talk to a non-political and non-biased level. I am not incriminated but I want to show the reality of what is happening in Syria for the Syrian population and the Syrian heritage and their resources. Although the Sister originally came to Syria to use her knowledge of Ancient Middle Eastern art to restore a dilapidated monastery, her legacy will be the brave message of peace and resolution she risks her life to propagate. Sister Agnes-Mariam’s relationship with Syrian government agencies has allowed for humanitarian aid to the displaced. Sister Agnes-Mariam was also at the forefront of a successful evacuation of thousands of women and children caught between rebel and government forces in October. Following a two-day stay in Toronto as part of a weeklong visit to Canada, Sister Agnes-Mariam travelled to New York to continue her North American speaking tour backed by the Syrian Solidarity Movement. The Movement is a nonprofit organization made up of American, Canadian and Australian peace activists seeking a nonviolent reconciliation. For more information please visit www.syriasolidaritymovement.org SHE CANADA 35 Priyanka chopra Makes History as the face of guess By Priya Kumar “I don’t believe what I’m doing is a ‘crossover.’ For me it’s all about being creative, and it doesn’t matter which country or language I do it in.” I It took Paul Marciano—the creative director of GUESS—only a moment, a cursory glance, to find the new face of his latest campaign. As one of the largest and most iconic fashion empires the world has ever known, GUESS has run campaigns that regularly feature supermodels (Kate Upton, Claudia Schiffer, Anna Nicole Smith) and Hollywood starlets (Drew Barrymore), but Priyanka Chopra brought something new to the table: her ethnicity. Not just any ethnicity, but South Asian to be precise. She is the first Indian woman to front the fashion and apparel giant and the precedent will no doubt pave the way for other South Asian faces in fashion. Dubbed a young incarnation of Sophia Loren by Marciano, fashion fiends had an idea of what GUESS had in store for the new campaign. Vintage-inspired with black-and-white sepia overtones, Canadian rock ‘n’ roller Bryan Adams sat behind the camera lens—Chopra even opened up about a moment that involved Adams serenading her on-location. He’s in fact such a big name in India that when she initially heard he would be shooting the campaign she didn’t believe it was actually the singer. The campaign is a huge step for both GUESS in regards to embracing diversity and Chopra as a global face. Considering the fashion label’s international reach and omnipresence in global premium fashion, the move is far less political than plain old good business sense. GUESS was founded in 1981 by Moroccan-born, French-raised Georges and Maruice Marciano. They opened their first store in Beverley Hills and were soon joined by their brothers Paul and Armand in the business venture. Previously, the brothers had owned a chain of apparel stores in France but shut it down to avoid a FF 9 million tax bill. The store initially specialized in jeans designed by Georges; the name GUESS was selected because the brothers struggled with English at the time and it was a word they could all pronounce. The triangle logo GUESS has become known for featured prominently on the back pocket of the jeans, making the Marciano brothers pioneers in the designer denim movement of the 80s. SHE CANADA 39 At the end of 1981 Georges Marciano took a trip to New York City to expand his denim empire. It was a trip that would change his career and solidify GUESS as a household name in American premium fashion. On a visit to Bloomingdale’s flagship store to peddle his garments, Marciano managed to convince buyers to take a chance on the relatively unknown denim brand. Despite his limited English, he managed to sell the department store giant a mere 30 pairs of jeans. Displayed for only three hours with a price tag of a whopping $60—a small fortune at the time—all 30 pairs managed to sell out completely. Back in California, Paul Marciano took control of the GUESS image. Although he had no previous experience in brand marketing and advertising, his vision for the nascent denim brand was clear. In the 1980s advertising was all about clean studio photography, but Paul had other plans in mind. The campaigns that resulted revolutionized the fashion industry. As opposed to shooting in studio, Paul took the models outdoors to pose provocatively in black-and-white vintage shots. The campaigns were described by Forbes as “catering to teenage cravings for sex, power, attention and self-love…electric not only with sexuality but with an implicit brutality and exhibitionism as well.” Although not without its critics, the campaign worked making the brothers millionaires by the end of 1982. The 80s and 90s marked periods of exponential growth and struggle for GUESS. Even with lawsuits against sitting board members, accusations of sweatshop conditions in American factories and knockoffs becoming available on every corner, GUESS still managed to diversify into home furnishings, children’s wear, watches and footwear. By the spring of 2000 GUESS was at its peak in popularity; it was no coincidence it was the same year Naomi Campbell, Anna Nicole Smith and Claudia Schiffer appeared in its campaigns. While 9/11 a year later and the recession resulting from the dot. com bust slowed the denim brand down, GUESS struck back in 2004 with a campaign fronted by Paris Hilton—who was incidentally also at her peak at the time—in an effort to recapture customers and the glamorous image the brand was so well known for in the past. The high-profile collaboration also coincided with the launch of the Marciano brand. Named in homage of the GUESS founders, Marciano was positioned as slightly higherend, focused on evening wear and resurrecting the now defunct designer jean of the early 90s. Today GUESS is a billion-dollar multinational retailer and one of the most renowned apparel brands in the world. Besides putting out a quality product beloved by their loyal customers for decades, they have perfected the sale of an image. Considering the growth in sales western fashion is seeing in Asia, it’s no surprise Priyanka Chopra is the face of GUESS in 2014. Her look is not only in line with GUESS’ voluptuous, sex-kitten image, but she as a personality speaks to a nation of 1.2 billion that represent the future of of premium fashion sales. Priyanka Chopra’s fame is a product of the Bollywood machine— like a cookie-cutter, Bollywood has churned out dozens of fresh faces over the past few decades that have and will front countless brands from diamonds to cosmetics to even seemingly irrelevant products like industrial building products (just ask Amitabh Buchchan who endorses Binani Cement). Chopra’s road to fame began like so many of her contemporaries. She was crowned first runner up at the Femina Miss India pageant and went on to represent India at Miss World. She won the title making her the youngest contestant to be crowned at only 18. This win paved the way for Chopra’s prolific film career. Without making light of the dozens of blockbusters she’s put out since 2000 that include The Hero, Andaaz, Kaminey, Fashion and Barfi!, she only recently decided to make a crossover into Hollywood and American music. Her hit songs include “In My City”—a collaboration with music producer Red One that became the theme song for the 2013 NFL season—and “Exotic”, a club track featuring Pitbull. It’s also a little known fact that Chopra, following suit of A-listers everywhere, lent her voice to the Disney Animation Studio film Planes, as the Pan-Asian champion plane Ishani. Clearly more than just a pretty face, Chopra has become the latest global face of South Asia. The actress once fondly known as “Piggy Chops” has certainly come a long way. The GUESS endorsement stands for so much more than yet another accolade in Chopra’s career. It’s the manifestation of the much-needed diversity the fashion industry has been so adverse to in recent years. Now let’s hope this paradigm shift is here to stay. SHE CANADA 41 SHE EXCLUSIVE: One-on-one with Priyanka Chopra PRIYA KUMAR had the opportunity to catch-up with PRIYANKA CHOPRA on a recent trip to New York City. Here’s what she had to say about her work with GUESS, her music career and what she has in store for fans in 2014. Without a doubt, it’s Canada’s beauty. The mountains, lush greens, and the crisp weather—it’s so different from Mumbai and LA, which I love. I also really like the culture—it reminds me of a mini Paris…one of my favorite places in the world. How does it feel to be the first South Asian face of GUESS and how did the collaboration come about? Considering you’ve now successfully accomplished a music and fashion crossover in America, do you have your eyes set on film next? Whenever I have been asked to give glam references for photo shoots, more often than not, I’ve referenced a Guess campaign. The women are so classically beautiful, iconic, and feminine. To be honest, being a Guess girl was something that I would have never thought of, but when I met Paul (we were introduced by my hair stylist Peter Savic), within three seconds he said to me: ‘You’re it. It has to be you.’ For a major American fashion brand to move their campaign into a global space, well, it’s quite an honor. I don’t believe what I’m doing is a “crossover.” For me it’s all about being creative, and it doesn’t matter which country or language I do it in. Acting is my heart, and I’d love to have the opportunity to bring my talent to American cinema. Canadian music icon Bryan Adams shot the campaign. In your opinion, what did he bring to the look and feel of the project? Bryan is actually featured in one of the campaign ads, which is probably my favorite shot from the entire campaign! He is really amazing and such a pleasure to work with—a true modern day renaissance man with captivating charm. We got along famously and I think that’s a lot of the reason why the photos turned out so beautifully—we had great chemistry… not to mention that he serenaded me with song! How does fronting a brand with an international presence like GUESS differ from your work with South Asian brands like Ritu Kumar and Asmi? My sentiment around this opportunity with Guess, to be the first South Asian face of a global fashion brand (who is best known for their blonde haired and blue eyed bombshells), is so much more meaningful than I can articulate. This has given me the opportunity to break barriers and do things that are different from what is normally seen…making the world a little bit smaller. You dropped a few much-publicized singles in the past year. What can we look forward to in 2014 from your music or otherwise in North America? I’m getting ready to drop my next single in March, which is a really cool EDM version of Bonnie Raitt’s iconic song, “I Can’t Make You Love Me.” Following that will be my album. That’s just the beginning for 2014… You’ve done quite a bit of promotion for various projects in Canada. What did you enjoy most about our fine country? SHE CANADA 43 Special Feature Special Feature By Emily Durhan Not only is MAX one of the most highly regarded names in the talent and event industry, MAX Agency offers opportunities to their clients to learn and develop their skills by paying for the training that is necessary to ensure that all talent is well prepared and confident in their field. This, in addition to years of experience has helped to shape MAX’s credible reputation in the talent and event industry. MAX does not discriminate against height or physical appearance alone as indicated on the online evaluation package that talent fills out with their information. MAX has successfully worked with talent of all ages, ethnicities and body types to remain competitive in the industry and give all people an opportunity to explore their talents. Secrets to success The information from the online application is transferred to a highly skilled and credited agent who will book an interview time with the prospective client. Should the talent be offered a signing, they will have the opportunity to work with professional actors who run workshops to help the talent with auditioning and to develop their talents. Previous work is not necessary with these amazing workshops, as the talent will be given all of the skills that they will need to strive in the business. MAX supports the talent every step of the way; from training to the audition to the booking. When auditions are available, a MAX agent will be in direct contact with the talent about the details of the audition and our talent is within every right to accept or decline the opportunity because the comfort and happiness of our clients is priority. In addition to developing talent, MAX also is highly regarded for developing companies. Their diverse database of models, actors and industry insiders will help brands take off at a significantly lower price than traditional ad agencies. Their creative takes on branding both companies and people are praised not only in Toronto, but also across Canada. If you are ready to work with the most notable names in talent and explore your talents contact MAX agency. It is time to take your career to the MAX. Ready for the spotlight? Contact MAX Agency at (416) 482-5392 or check out their website at www.maxagency.com SHE CANADA 45 SHE CANADA 47 Special Feature SHE CANADA 49 SHE CANADA 51 SHE CANADA 53 Wedding Feature CP24 news anchor Pooja Handa spends her days reporting on the latest breaking news and events, but the biggest event in her life was fast approaching. With only six months to plan a large-scale wedding with all the fixings, the bride-to-be relied on family and friends to make her fantasy wedding a reality. Handa’s then fiancé Paul Pathak and she celebrated the traditional Indian festivities with 700 guests and topped it off with a wedding video scored by recent Oscar winner Mychael Danna (Life of Pi). Pooja Handa and Paul Pathak Tie the Knot in an unforgettable ceremony By Kaitlynne E-A Smith T heir initial meeting was hardly a fairytale moment. The scene was The Spoke Club on King Street West last summer at a party of a mutual friend. With hundreds of people in attendance, Paul was leaving as Pooja entered. A male friend obnoxiously yelled, “Look Pooj, a tall brown guy, you two should get together and make babies.” That awkward comment prompted her to yell, “That wasn’t awkward” sarcastically as the elevator door shut in front of Paul. He was intrigued and returned to the party determined to find her. Instead of finding Pooja, another friend introduced them, the pair grinned from ear to ear as they officially met. He asked for Pooja’s phone number from a mutual friend and called (not texted) her the very next day. Pooja remembers: “We went on our first date a few days later, and he says within the first 15 minutes he knew he was going to marry me!” Within three months they were engaged and by ten, married. The wedding was going to be the biggest challenge the two would tackle together. “Our families were over the moon about the union and so were our friends,” Pooja remembers. Although Paul’s friends may have been a bit more excited as the man formally known as the eternal bachelor had friends waiting years for the monumental day he would find “the one” and get married. The couple’s guest list of 700 people made them realize everyone’s excitement could bring 700 different visions of what their wedding should be. Their vision always took precedence, but by incorporating ideas, suggestions and especially help from family and friends during the six-month time frame, everyone was satisfied. Pathak and Handa shared the decision-making, as he was involved in every detail so Wedding Feature they could share the planning highs and lows together. The three-day Indian wedding had each event incorporating traditions, delicious food and bright colors. “From a custom made crystal mandap, to the Groom’s grand entrance by two horses and a carriage, to an even grander Bride’s exit of being carried out on a doli, to the over the top bejeweled wedding outfits,” it was hard to choose one aspect of the wedding best represented Pooja’s personality. An awkward chance encounter that turns into marriage sounds more like a plot of a rom-com than real life. Cue the couple’s idea to make a movie trailer for the wedding. The bride’s good friend Mychael Danna had just won a Golden Globe and Oscar for Best Score in “Life of Pi” when Pathak asked if he would do their movie trailer as his next project. With no compensation and a script that came last minute, one of Hollywood’s most sought after and busy composers generously agreed. Danna and Paul’s actor/comedian best friend Jazz Mann even flew in the legendary Jazz trumpet player Leroy Jones and his band to perform the first song at the wedding. Handling a large amount of guests over the course of an overwhelming three days of celebrations was not easy. Handa shared the secret to keeping cool in times of high stress, “It’s amazing what a smile or a giggle can do. We laughed during the ceremony, during the photo session, and all through the reception. It was therapeutic! We even laughed when the ice sculpture our caterers generously threw in mis-spelled my name!” The couple’s happiness and love was clearly evident as guests remarked how much love you could feel in the room. “We tried our best to be in the moment, to laugh and to enjoy all the love we felt in the room. It was overwhelming. But despite that, I felt like we were very authentic to who we are and our love. As over the top as it was... it was still honest and true to us finding one another, and the celebration of that love.” With help from Handa’s sister, Mann and videographers ‘Stories Worth Sharing’ they were able to pull off a humorous version of their love story. The six minute video was written by Handa one late night and took over twenty hours of filming to create. The end result was played at the reception before their grand entrance to roaring applause and was shared online afterwards for the rest of the world to see. SHE CANADA 57 P rita Chhabra may have got her start in entertainment as a Disney World performer, but nowadays the Indian singer is working hard to make music that will move you. Her focus on music came after graduating from Concordia in Montreal with a psychology degree leaving her purposeless. Realizing her happiness could only come from within, she decided to focus on music full time and has never looked back. While currently working on a new album, she is busy performing and breaking new ground as a South Asian Canadian singer. She was recently the first South Asian recording artist to sing the national anthems at NHL and MLB sports games. Songwriting and performing is balanced with activist efforts. She is an advocate for HIV/AIDS awareness after a trip to Malawi, Africa struck a chord in her to help others. prita chhabra Singer, Songwriter, Activist By Kaitlynn E-A Smith When did you first realize that music would be more than just a hobby for you? When I graduated with honours and got a BA in psychology. I was on stage receiving my diploma and everyone around me looked so proud. I wasn’t. I realized then in that moment that I had a choice. Either live the life my parents wanted for me, or follow my heart and take my love for music seriously. I chose music! How do you approach the process of writing a song? Normally, songs come to me. I’ll be doing the dishes or driving or taking a shower and a song will come to me. Sometimes as a whole or sometimes little pieces at a time. I do use systems and songwriting techniques to ensure the song is as great as it can be, but it is a very spiritual process for me. Has your family always been supportive of your choice to pursue singing? You are the first South Asian recording artist to perform the National Anthem for the NHL and the MLB. What was the experience like? No. It is hard because they wanted me to be happy and they thought that if I was a psychologist, I’d be able to have a stable life and be happy, but that wasn’t making me happy at all. Yes at times I’d love to have more financial stability as an independent artist but on the other hand, I got to introduce Russell Peters to my family, and he totally left them mesmerized! They see how happy I am now and I know they still worry about me, but I have faith that it will all work out in the end. My life is much happier when I’m living for a purpose, not just for a paycheck. Nerve-wracking and amazing. It’s a true staple song that determines if you are a good singer or not. There’s no fancy dancers or dance moves to distract the audience and all the focus is on your voice. It’s thrilling and amazing to hear the whole stadium filled with just the sound of your voice and the applause just rocks, especially when it starts before you’ve finished singing the Anthem. People always used to tell me that I’d never make it as an Indian girl singing English music, and here I am, in a sari, singing the National Anthem in French and English and...it’s amazing! The world of entertainment is becoming more and more diverse, are you excited to see more and more South Asian performers dominate the music scene? Yes. When I was younger, I wished there was someone who looked like me that I could look up to in the mainstream and there wasn’t. I hope I can be that girl for others, and I think it’s about time that people learn about our music and our culture because it really is beautiful. As an advocate for HIV/AIDS you've traveled to Malawi on a research trip and directed a short film. How have these experiences changed you, and what were your motivations to take on this cause? I’ve always had two passions in my life. Music and helping others. It is my greatest ambition to help others through music. I feel like the cause chose me. One of my greatest role models and inspirations is Oprah Winfrey. I saw her trip to Africa and this strong flame was lit in my heart. Something was telling me to go. A few months later, I saw an opportunity to go to Malawi on an HIV/Aids research trip and in that moment I knew it was meant for me. The experience taught me to never take my life in North America for granted again. We have so many opportunities and resources just waiting for us to take action, and we don’t because we’re scared and insecure. It really pushed me towards my singing career with more determination and guts. At the same time, it made me aware of global issues and things that are much more important than the issues in my tiny Prita bubble. I am proud to be a voice for those I met in Malawi, and I love educating the youth about my trip and all the mental shifts I had take place while I was there. SHE CANADA 59 Last week I got a Facebook message from a guy I went to high school with who wants to go on a date. We rarely spoke back then and he had a bad reputation for being a player. I know it is almost 10 years later, should I give him a chance and reconnect? 7. What does the future have in store for you? Can you share any upcoming projects with our readers? I just released my latest single and video “Aaja” a few weeks ago. I’m working on releasing a full CD that has a few of my recent singles and some new tunes. I’m also back in the writing process. We’ll see what comes out of my writing sessions! I’m also going to be joining the cast of a theatre production in Richmond Hill in October called “Land of the Eternals” which is starring the Olympic champion Elvis Stojko! 8. Finally, can you tell any young hopefuls out there what it takes to make it in this business? Hard work and never giving up. If you want it, it’ll be yours as long as you are patient, work hard, perfect your craft and wait for your time to come— it will come! With a newly released single, the future looks bright for this rising young talent. Download Prita’s latest single, “Aaja” on iTunes now where you can also find her previous album and singles. “Land of the Eternals” is at the Richmond Hill Centre for the Arts October 10, 2013 tickets are available now. To learn more and follow her touring schedule visit her website www.PritaMusic.com. HE: It has been a long time since you last saw this guy so hopefully he has matured and grown up and is really looking to catch up with you. I say no harm done by going out to see him. It’s up to you if he gets a second date. I know facebook is not ideal to reconnect but it probably took some bravery to speak to you after such a long time. SHE: I say once a player, always a player. He may be older but maybe not wiser. Send him a message back to see what his vibe is and if he really wants to catch up or if he is looking for something else. See what friends you have in common and find out what he has been up to now since school. If you two speak more just make sure you exchange some good gossip. A co-worker friend of mine came to a party with me on the weekend. We had a great time and really hit it off together. I am nervous to see him on Monday because I am starting to have feelings for him even though I know (and have met) his girlfriend! HE: You need to figure out first if he has real feelings for you. He may think of you as a friend (sorry!) and is content in his relationship. But, it may be a sign he is looking to stray in which case you deserve better! You shouldn’t be any guy’s mistress and you don’t want a guy who cheats anyways. SHE: He may have feelings for you but it is hard to know since he is already in a relationship. It is hard to confront someone you work with in case it makes things extra awkward but I would drop subtle hints to see how he feels towards you but nothing further than a casual flirt. You don’t want to be a home wrecker, especially if he and his girlfriend are serious. But he may be thinking of breaking up with his girlfriend if he is unhappy and sees how great you are. I just signed up for online dating for the first time and am nervous to see what is out there. I made a profile and talked honestly about myself. However, all the guys I see are interested in working out and keeping fit, and want a girl who is interested in the same. This has made me really self-conscious of my body. Should I be worried I am not in shape enough? HE: In my experience, most guys lie about working out or lie about liking it so that girls will be more interested. Guys don’t really like super fit girls with lots of muscle because it makes them feel less manly! Don’t worry about your shape, most guys want someone with a great personality and sense of humour before a super hot body (even if they say otherwise). Most of my friends would rather watch TV on a couch then lift weights at the gym. SHE: Hmm, it is hard to say if it is guys in general or just the ones on the dating website you signed up for. If you have never been self conscious of your body before, don’t let signing up for one website make you start. If you are worried about having the same interests, consider joining your local gym. You will get to know the lingo and maybe find a hottie there. SHE CANADA 61 Special Feature Special Feature Breast Cancer Awareness Among Muslim Women A Call to Change the Statistics By Austin Zakari M.A. O ctober may Breast Cancer Awareness month, however it is good to take time to consider your own health and wellness any time of the year. One simple at home test you can do is a breast self-exam. Unfortunately, studies have shown that many Muslim women do not regularly do a breast self-exam. This is an important tool in early detection for this disease. Some good news is that breast cancer has been shown to be diagnosed less often in Muslim women than in non-Muslim Caucasian women. However, the fact is that it has been documented that more Muslim women die from breast cancer than their nonMuslim Caucasian counterparts every year. Seemingly, there is a disconnect somewhere, meanwhile breast cancer is increasingly becoming a killer for Muslim women. There are many factors specific to Muslim women that must be considered and which will help you gage your risk factors for this disease. First, let’s start with the positive attributes that contribute to the lower incidence rate for Muslim women. Islam is a religion of piety, modesty and submission to God. Piety and the diligence that Muslim women give to the religion is a positive factor in that Muslim women often have few sexual partners and tend to stay chaste till married, believe in home life and family, and honor their bodies by not abusing alcohol or tobacco. All of these are documented safeguards against the disease. Modesty and submission are important as they encourage women to follow the mandates of the Koran. The Koran promotes a healthy body and Ramadan is a tool to help control weight gain. Extra body weight has been shown to increase the risk of breast cancer. Additionally, the commitment to family is a protective factor for breast cancer. Having multiple children, breast feeding, and starting families earlier are all positive benefits that help Muslim women keep their rates lower than their Caucasian/non-Muslim counterparts. Multiple studies have shown the protective effect of the above listed for their followers. While these benefits have kept the scale tipped to favourable it is beginning to readjust and that needs to be addressed. Over the last decade or so, Muslim women have been undergoing some profound cultural changes. Some of these are very welcome and some are not. Pertaining to breast health, statistics show that Muslim women are gaining weight, marrying later and having fewer children. Basically, they are aligning with western women in ways that they feel may be liberating but are negative benefits concerning breast health. To give an example, in the 1970s Morocco’s mean birth rate was about 7.4 children. Today, the country has gone through a drastic change in birth rate to about 2.4 children, almost in line with the West, which is around 1.9-2.1 children per family. Definitely, a drastic reduction of the amount of children a woman will bear in a short period of biological time. This along with noted and dramatic female weight gain due to dietary changes, and the last discerning factor of increased alcohol and tobacco use amongst Moroccan women are creating a scenario of increased incidence of breast cancer. This is not a phenomena found only in Morocco, across the Muslim world many of these changes are taking place. Smoking a hookah pipe or cigarettes, drinking alcohol in bars and other “western” behaviors were seemingly unheard of for Muslim women just a few decades ago. Now, whether in the western world or a Muslim country, women are choosing to exercise more independence and adopt some of these behaviours. Unfortunately, when examining their western sisters who went through this in the 1960s one can see that by the 1980s, and beyond, increased health problems were realized due to these behaviours. Seemingly, Muslim women will be wise to study the effects these choices have had on their counterparts and decide which are worthy of adopting in order to maintain a healthy and balanced body. Moreover, while there are many beneficial aspects for breast health for Muslim followers there are also a few that are detrimental to the diagnosis of the disease. These cultural and religious behaviors increase the likelihood that a Muslim women will be diagnosed at a later stage of the disease, thereby increasing their likelihood of not surviving. While modesty is part of the religion when it comes to breast self examination there should be no second thoughts. This is an important tool women can use to spot problem areas early on. There is nothing sexual nor inappropriate about the self-exam and it should be performed monthly. Unfortunately, because sexual activity before marriage is not allowed, many young Muslim women do not ever get examined by a gynecologist before they are married. This visit is important to the health of every woman, sexually active or not. At this visit the nurse will show you how to perform the selfexam and what to look for and notice as you are doing it. As well, hygiene and other important factors will be discussed. This is not a time to be shy, ask questions and remember that by protecting your health you are ensuring the health of your future children. Another commonly perceived notion is that women who are past menopause do not get female cancers and do not need to go for annual checkups to the gynecologist. This is not true and all women should see a gynecologist, and if over the age of 35 have regular mammograms, once a year to assess their overall health and well-being. By doing this, disease can be caught early and treated before it becomes wide spread and less responsive to treatments. Culturally, many Muslim women believe that a diagnosis of a female cancer can be a social death for them. If they are not able to take care of extended family members or have their own family they fear divorce from their spouses. It has also been noted that Muslim women are adverse to mastectomies and other preventative treatments for cancer, feeling that if it is the will of God that they get cancer then God will take care of them. Also, feeling that by allowing procedures to avoid cancers, such as hysterectomies or mastectomies, they are disfiguring themselves and going against God’s will for them. Other cultural stigmas may include avoiding a physician if it is a male, feeling pressure within the family to take care of others more then themselves, etc. These are all issues that have to be identified and understood if they are to change. Once diagnosed with cancer Muslim women can face many challenges in that she may not drive, may not be in control of finances or make her own health decisions. These factors may greatly impact her ability to survive the disease. All in all, Muslim women have done well to protect themselves from the disease. Now it is time to become educated so that if at risk, or already diagnosed, you have the tools and understanding to make some of the most important decisions of your life. SHE CANADA 63 Singh Street Style A Totally New Kind of Fashion Blog T By: Liz Guber hese days it seems one word best describes the current state of fashion blogging –oversaturated. Millions are logging on, writing their unfiltered (and often uninformed) opinions and hitting the “Publish” button. For every Tavi or Blonde Salad there are thousands more vying for the freebies, Fashion Week invites and brand collaborations that come with being at the top of this fickle industry. To stand out one must find a niche. Beyond being unique, it’s also crucial to remain true to one’s brand. Singh Street Style, a men’s fashion blog out of London, is the latest online effort to come to the foreground, grabbing global attention for its one-of-a-kind approach to style. Founder Pardeep Singh Bahra grew up getting the wrong kind of attention; his turban made him feel like an outsider in his home county of Essex. Looking beyond the streets of his city, Bahra noticed a distinct lack of stylish turbaned men depicted in mainstream fashion media. Seeking to change the turban from an often-misunderstood religious garment into something modern and stylish, Bahra started Singh Street Style. Those depicted on the blog are often people Bahra encounters on the street, intrigued by the way they style their turban, he tells them about his online venture and asks to photograph them. Most are happy to participate. The outfits captured on the blog are interesting enough from the shoulders down, often featuring the latest finds from Topman. But the turban—often styled to match a pair of brightly coloured socks or trousers—takes the looks to a new level. In this way Bahra’s blog evokes the early days of streetstyle photography, depicting everyday stylish people, rather than the peacocking elite at Fashion Week. Since its inception back in April, Singh Street Style has become a small haven for quirky men’s style on the Internet, and one of the last vestiges of unfiltered and authentic fashion in the blogosphere. It also establishes Sikhs as some of the best dressers around. Bahra’s own outfits appear frequently on Singh Street Style. His formula for dapper dressing goes something like this: a fitted blazer or cardigan paired with a coloured trouser (cuffed at the ankles, of course), accented with bright socks and slight pout. The finishing touch—the turban—is often brightly coloured to complement the overall look. It is a playful, yet sophisticated approach, and it works. Bahra, who started taking photos at 17, is hoping to parlay his blog into professional styling and photography opportunities. As his blog continues to be a daily dose of inspiration to thousands of readers, we’re certain that opportunity will come knocking very soon. Check out the blog at: www.singhstreetstyle.com SHE CANADA 65 13 2 1 3 11 12 4 6 5 weekend WARRIOR 15 14 Grab your overnight bag and pack it with these weekender essentials. Comfortable fits and fabrics makes these finds perfect staples in a man’s wardrobe. For an update on an overnight bag, try a backpack like the Givenchy Doberman Print one featured. The Hartford Chinos and Rag&Bone cardigan are the ultimate in comfort, even your girlfriend will want to borrow them! 7 8 9 10 1 MYKITA Sunglasses $400 2 BILLY REID Jersey polo $78 3 KOLOR Silk blend button down shirt $540 4 OLIVER SPENCER Cotton jacket $430 5 RAG & BONE Cardigan $290 6 DOLCE & GABBANA T-shirt $380 7 UNIFORM WARES Steel watch $270 8 ALEXANDER MCQUEEN Slim fit jeans $525 9 CASTANER Espadrilles $175 10 BALENCIAGA Cotton jeans $610 11 NEIGHBORHOOD Wool Jacket $530 12 SLOWEAR Sweater $265 13 JUNYA WATANABE Trench coat $810 14 PIERRE HARDY iPad Case $200 15 HARTFORD Chinos $180 16 GIANVITTO ROSSI High tops $620 17 UNIFORM WARES Watch $785 18 MULBERRY Weekend bag $2,050 17 18 16 SHE CANADA 67 Brunch at Weslodge Saloon A s you walk down Toronto’s King Street West, Weslodge is impossible to miss. With its towering bright yellow doors and flashing sign, the restaurant isn’t shy about announcing its presence on one of the city’s most happening streets. A part of Charles Khabouth’s entertainment empire, the hunting lodge themed restaurant executes its theme perfectly. If you’re not a fan of taxidermy, it might be best to stay away as the two-story space is filled with the heads of almost every species of wild game found in North America. Bartenders wear gun slings, their hair slicked with pomade. Choosing to avoid the bustling après dinner crowd, I opted instead to pop by for Sunday brunch. The warm décor of Weslodge made for the perfect winter weather escape, and after one glass of fresh-squeezed orange juice, I was ready to partake in the quintessentially Toronto tradition of brunch. There’s no denying that other cities take their weekend brunch seriously, but Toronto seems to take it to another level. Ask two people what is the best Eggs Benedict in the city and you’re bound to spark a heated debate of East end versus West, of a trendy new place versus a kitschy mom and pop establishment. Looking around the crowded first floor space at Wesldoge, it seems that I may have found a worthy contender. The Eggs Benedict at Weslodge were served with smoked trout—a refreshing take on the classic brunch staple. This fundamental of brunch cuisine did not disappoint. The tower of poached eggs and hollandaise sauce was By Liz Guber beautifully presented on a bed of arugula and other greens in a refreshing citrus dressing. My brunch companion ordered asparagus served with homemade phyllo pastry and truffle oil scrambled eggs. I was somewhat envious of her selection, and rightfully so as the truffle eggs were rich and flavourful complemented the crisp asparagus and buttery pastry. The best part however, was the herb-infused ricotta that topped the dish. Weslodge is certainly worthy of mention in a discussion of Toronto’s best brunch spots. With their unique décor, artful approach to food and fabulous location, it’s only a matter of time before a long line up becomes a regular sight beside those yellow doors. There’s no denying that other cities take their weekend brunch seriously, but Toronto seems to take it to another level. SHE CANADA 69 Five Guys to Avoid on Online Dating is Dead and it’s all Tinder’s Fault O 1.)The South Asian fetishist He’s not South Asian. You are. He seems to know more about Bollywood, South Asian wedding customs and travelling India than you do. He knows exactly what it is your parents are looking for in a future son-in-law and successfully plays up all those qualities. But be warned, he is into your type and not you—yet. Take it slow. By Priya Kumar nline dating is so ten years ago. There was nothing more awkward than sitting down to a re-run of Friends back in 2005, only to be bombarded by ads for Lavalife and eHarmony. While social networking grew alongside the Internet, there seemed to be a stigma associated with going online in search of true love. What were the implications of being a member of an online dating social network? Did it represent the inability to make connections in real life? Or the fact that one was so unlovable that the Internet was their only recourse to making new friends? There was a very memorable scene in the Jennifer Love Hewitt teen flick Can’t Hardly Wait (1998) that depicts two nerds hashing out a plan to embarrass a few cool kids at a end-of-year grad party. One asks the other about his girlfriend’s upcoming visit that weekend to which the other explains her cancellation: “She has some photo-shoot in Fiji for a catalog or something like that…That’s just the price you pay for dating Christy Turlington.” The scene not only highlighted the naivety of the two social outcasts skulking behind the hedges at a party they were not invited to but also the general attitude in the late ‘90s towards online dating. It was for the weak and pathetic that are not invited to cool parties with fabulous people to begin with. To this day this notion is only further reinforced by the tedious and time-consuming membership survey singles are made to fill out upon joining one of these networks. For today’s twenty-somethings taking the time to answer questions about what they value in life (when most don’t even know what they’re eating for lunch that day) to feed into the refined matchmaking algorithms these dating sites boast of, complicates what in the real world is a simple process. Boy sees girl, asks girl out, connection is made. Or not. Considering the surge of smartphone use in the past five years, simplifying the online version of this became necessary to suit the lives of presentday singles. Then came Tinder. While I was on vacation last year, an old school friend who is now based in the States, told me about the app. Her best friend in New York City discovered it and couldn’t get over how easy it was to meet people. The success of Tinder is in the simplicity of the app. It gives users a series of photos of the gender they’re interested in, displays all mutual friends and interests (based on what it finds on Facebook) and lets users know their proximity to their match. Similar to the archaic website “Hot or Not,” users swipe left for “no” and right for “yes”. The hundreds of profiles users are able to go through result in multiple matches. Once a match is made, the lines of communication are opened. Justin Mateen, co-founder of Tinder describes the app as fulfilling a basic human need: “As humans we have this innate need and desire to meet people,” he explains. “In the past, social networks were concerned with connecting you with distant members of your network of friends. Tinder is all about connecting you with new people. And we find that valuable, especially because we’re constantly running around and don’t have time to slow down and meet people.” After speaking to several close friends across the world that are regularly active on the app, they all agreed on a few things. One said, “It’s not unlike walking to a bar or club and seeing a girl you like. In the real world you may be too shy to go and say hello, but on Tinder you already know how she feels based on whether or not you match.” The app moves so quickly that in the situation you do not match with a particular profile, it’s forgotten almost instantly. Another said, “It’s dating without the letdown of rejection! And because it’s so simple it feels effortless as opposed to desperate.” It’s not only for the casual dater. A close South Asian girlfriend of mine who never saw herself using an online platform to find a match was thrilled with the results saying, “Life today is just too 2.) The hotshot financier with his smartphone(s) glued to his hand busy to meet new people. Sitting down and flipping through Tinder on one evening will produce far more real-life dates than making awkward small talk at a mixer every night of the week.” There are a few basic rules to using Tinder. Firstly, the app itself suggests not sharing contact info and meeting until you’ve properly had the chance to interact and speak over the phone. Secondly, along those same lines, it’s also important to ensure you and your date want the same things. If he’s looking for a long-term relationship that may become marriage one day while you’re looking for a date to your office Valentine’s Day party, someone is going to end up hurt and confused. Finally, it’s important to remember that Tinder is only a tool to help you meet new people. Every date you go on is a gateway to a new world of potential friends and acquaintances, so if you don’t see a spark with one particular match, it won’t hurt to open your social circles up to one another. You may not have seen any chemistry with that cute, but a little shy for your taste tech entrepreneur, but your best friend might see the love of her life in him. We find work on LinkedIn, re-connect with distant relatives on Ancestry.com and stay in the loop with current friends via Facebook. Tinder’s USP is clearly different; “It started with the realization that there are many apps that connect us with people we already know, but none that do a great job of helping us meet new people,” explains Tinder’s homepage. Creating connections that would not have otherwise existed seems simple, but prior to our whole digital worlds being available in the palm of our hand, such a notion would have been impossible in the past. “The whole Tinder experience is designed to be familiar and emulate the way we interact in real life—digitally reproduced, enhanced, and made mobile.” Tinder is so popular these days it’s become a verb (i.e. Let’s Tinder and compare our matches). The last time that happened to a social networking site the world witnessed the most highly anticipated IPO of all time, a blockbuster Oscar-nominated film based on its founder and a user base of over one billion users worldwide. The Business Insider is much less subtle in saying, “We’ve heard extremely bullish investors describe [Tinder] as the next Facebook.” His phones (cringe) are on display on your dinner table. He checks them individually after every vibration (double cringe). Although he may be very busy and important, you can’t help but wonder how many of those vibrations are from Tinder. 3.) The aloof charmer He’s the perfect first date. Wellread, cultured and knows exactly how to charismatically handle those awkward lulls in conversation. He even chivalrously picks up the check at the end of evening. Then he makes the mistake of asking about your cat when you told him three dates ago you have a dog. Watch him get out of that awkward silence. 4.) The deceptively short guy But he looked so brawny in his photos. There’s no way around this one. #tinderfail 5.) The self-deprecating comedian He knows how to tell a good joke. He’ll keep you in stiches the whole evening until he sees your interest wane or exhaustion set in from a long workday. He’ll take it hard and maybe take a few shots at you in the process. Run. Fast. SHE CANADA 71 SHE DeBates SHE Debates: hijabsin society By Kaitlynn E-A Smith H ijabs have been the subject of controversy in society for many years. All over the world, governments have enacted laws to allow or ban the religious veil worn by Muslim women. with their uniform. The Scotland Yard incorporated the turban in uniform several years ago, but have now followed suit to include a hijab option. The hijab comes under the most scrutiny in the professional realm. Governmental employees are regulated by law in regards to what can and cannot be worn as they reflect the values of the area, province and country. Now in Canada, the Edmonton police service is revealing a prototype veil for women to wear under the standard police cap. The shifting opinions and regulations of religious headgear have made for countless newsworthy headlines over the past decade. The latest headlines tout the government divisions and private companies that began advertising new incentives to recruit hijabwearing women. The metropolitan police in central London, England were the first predominantly Caucasian country to introduce a head cover designed especially for Sikh men and Muslim women to wear Unlike a traditional hijab, it is to be affixed with tear-away snaps, and designed so as not to obstruct an officer’s vision, or even breathing, during a struggle or other dramatic situation. It is being tested by the force’s tactical training unit, though a final version has not yet been released, said Leila Daoud, a civilian spokesperson for the force. City councillor Scott McKeen calls it a “gesture of inclusion” toward immigrants who can feel nervous about Islamaphobia especially when finding gainful employment. The city of Edmonton is proud of this inclusive step for their province and reflecting its immigration policies. When analyzing Canada’s stance on hijabs, not every province shares the same views as Alberta. The company seeks to communicate a positive message and respect to the fundamental value the brand embodies-freedom. The Parti Quebecois has proposed a charter to ban hijabs worn by Quebec’s public employees. It also includes any visible religious symbols including turbans, yarmulkes and large crucifixes. In Whitby, Ontario, Lakeridge Health posted a recruitment ad on social media — the image is a smiling woman wearing a hijab and white lab coat. The advertisement reads, “We don’t care what’s on your head. We care what’s in it.” In an interview with The Canadian Press in 2007, Prime Minister Stephen Harper rejected the notion that Canada is facing a crisis involving newcomers who do not accept the nation’s values. “I know there’s a popularly expressed view that immigrants come here and they should change to suit the country. I think they overwhelmingly do,” Harper said. “But I think the fact is our country also consciously changes somewhat for new immigrants and new cultures, and I think that’s a successful model. I think if you look around the world for issues of immigration and cultural integration, Canada is as successful as any other country in this regard.” But Harper’s government has also prohibited Muslim women from covering their faces while taking the oath of citizenship, a move that garnered support from certain Muslim-Canadian groups. “Isolating and separating a group of Canadians or allowing that group to hide their faces while they are becoming members of our community is completely counter to Canada’s commitment to openness and social cohesion,” said Jason Kenney the Minister of Employment and Social Development and Minister for Multiculturalism. Kenney also added, “It’s no secret that we’ve seen instances of culturally rooted abuse of women, so-called ‘honour killings,’ forced marriages, and spousal abuse, and even female genital mutilation. We want to make sure that people understand that multiculturalism doesn’t create an excuse to engage in those barbaric cultural practices.” Yet it would seem that some companies don’t share Kenney’s views. In a hugely forward thinking move Harley-Davidson launched a new ad campaign on billboards and in newspapers in Quebec. The photo features a woman’s face split in two, half wearing a hijab wearing with a darker complexion and half blonde and blue-eyed with a helmet on. The text translated to English reads: “To each his own religion.” According to Lakeridge Health CEO Kevin Empey, the ad is an attempt to raise the facility’s profile which is relatively unknown among healthcare professionals—despite being one of the largest community hospitals in Ontario with four hospitals in Durham Region. There are 240 vacant positions, including nurses and pediatricians after the hospital recently opened a new building. Empey remarks, “Part of recruiting people is make people aware of what you are, we thought this controversy in Quebec might give us an opportunity to target one community. It might help recruiting in Ontario as much as Montreal.” Democratic countries around the world have faced similar divisive issues on religious appearances. In Sweden for example, the country is split as a grassroots movement defending women’s rights to wear a hijab is backed by politicians and celebrities. But critics say it supports a symbol of female oppression. A pregnant woman attacked outside of Stockholm for wearing the veil, sparked a nationwide outrage. She was hospitalized for a concussion after having her head slammed into a car and passing out. No arrests were made in the incident but police confirmed the incident was a hate crime motivated by the woman’s faith and dress. In April 2011, French law was constitutionally cleared for banning the wearing of full-face covering, including but not limited to burqas and niqābs, in public. The model of republican assimilation forces immigrants to leave their origins behind and adopt French culture. The federal government of Canada is threatening to intervene if Quebec’s law of “societal values” passes. How far does a multicultural, modern country like Canada need to come to provide fair and equal treatment to its people? The fight to keep the country a cultural mosaic is ongoing where every citizen can get involved and have their say for what is right. SHE CANADA 73 SHE CARES SHE CARES he economic situation in the Palestinian West Bank is becoming desperate. Due to the political situation in the region, economic activities are at an all-time low and unemployment is on the rise. Even people who are employed suffer as their employers, notably the Palestinian National Authority, are unable to pay their salaries. It is estimated that presently 65 percent of the population in the West Bank lives in poverty. This means hidden starvation, especially for families who already were poor before the current economic recession and do not have reserves to fall back on. Families headed by a woman and without a male breadwinner, the sick and the elderly are hit hardest. Most Palestinian families are large. In some regions, the average family comprises no less than nine members, most of them children of school age, who all rely on a sole breadwinner. nutrients to grow and develop healthily. A family who has a sack of rice will be able to spend its daily cash supply on other food items and will thus eat sufficiently and have a more balanced diet. Humanitarian Relief Society (HRS), a Palestinian humanitarian organization active in the West Bank, especially in Arroub refugee camp, therefore proposes to distribute a 20-kg sack of rice to 350 extremely poor families. Rice is the main staple of the Palestinian diet and is eaten for lunch and frequently dinner. Most families cannot afford to purchase a sack of rice and resort to buying small quantities on a daily basis. Little money remains to purchase other ingredients of a nutritious meal, for example vegetables, cooking oil and meat. Eating only or mainly carbohydrates leads to malnutrition in the long run, especially among children, who need all kinds of To Donate or Get Involved Contact: A sack of rice will enable family providers to adequately feed their families for a month or more. Assuming an average family size of seven, which is a conservative estimate in Palestine, 2,450 people will benefit from this project, at least two thirds of them children. A mere four Euro are sufficient to improve a person’s nutrition for a whole month. Dear LFT donors: When you sit down for your daily meals, think of those who look at an empty table and have to go to bed hungry. By giving a small part of what you spend on food every month, you can significantly improve their lives. September Lodge, Village Way, Little Chalfont Buckinghamshire HP7 9PU info@ladyfatemahtrust.org Tel: +44 (0) 1494 762 063 Fax: +44 (0) 1494 762 286 Mob: +44 (0) 7798 761 020 / +44 (0) 7798 769 030 The Lady Fatemah Charitable Trust is one of the first charities to use its own unique text code, LFCT14, to raise funds by using JustTextGiving, a service available to Vodafone subscribers internationally. In the spirit of the LFT, this is a new service which has no set up or associated costs for the LFT and every penny donated via text goes directly to the LFT. Once your donation has gone through, you can also add Gift Aid to the donation, which we recommend as it gives us an extra 25% on your donation. For more success stories and information about how to donate, please visit: http://www.ladyfatemahtrust.org/ SHE CANADA 75 1 Exercise, exercise, exercise! Staying fit and active will not only get you beach ready come summer, it will also help fight off the flu. Every time you jog, walk or do cardio you’re boosting your body’s immunity—the natural defense against viruses. 2 3 Eat right A well-nourished immune system is better able to fight off a virus. Vitamins and antioxidants found in dark green, yellow and red fruits and vegetables are key. Get plenty of sleep and reduce stress Stress impairs the immune system and a lack of sleep can make you susceptible to catching a virus. Adults require seven to eight hours of sleep a night. how to stay healthy By Liz Guber during cold season S pring is nearly here, but you’re not out of the woods yet. ten-twenty five percent of the Canadian population will contract the flu this winter, and although it seems as thought the snow is melting and layers of sweaters are coming off, we still stand a higher than usual chance of getting sick this time of year. Everyone is well aware that frequent hand washing is one of the best ways to fight off germs, but we’ve gathered some other tips to help you make to Spring cold-free. 4 Drink lots of water Increasing your water intake will help you stay healthy and lessen the chance of you coming down with flu. When you are feeling under the weather, drinking extra fluids prevents dehydration caused by fever, loosens mucus, and keeps your throat moist. Warm liquids are preferable, and there is some evidence that inhaling steam early in the course of a cold or flu may reduce the spread of viruses in your upper respiratory tract. 5 Try a Home Remedy There are lots of Vitamin C supplements and other immune system boosters readily available on drugstore shelves. Why not try a natural product to keep colds at bay? Oregano oil has long been considered a secret weapon against colds and flu because of its natual anti-viral and anti-fungal properties. Sore throat? Try adding red pepper flakes, lemon juice and honey to hot water for a brew that’s surpisingly soothing. By following these simple steps, you can fight off the flu and start the Spring season feeling your very best! SHE CANADA 77 Health & Wellness Health & Wellness spring forward to your summer body By Sam Trotta Sam Trotta, RTSM, MATCS is the Co-Founder of Striation 6, an exercise consultancy firm in Toronto. He was the 65th person globally to attain the distinguished dual designation of Mastery Level Resistance Training Specialist and Muscle Activation Techniques Certified Specialist. He has been a personal trainer and manual treatment specialist in Toronto for 12 years. First things first: I like to have only fond memories of holiday meals. For as many family squabbles and kitchen mishaps as may occur around my family’s festive dinner table, I have far more recollections of laughter, family and friends. Every body, no matter what it looks like, is beach-ready so long as the person it belongs to feels that is so. Another type of memory—a less pleasant type—tends to accumulate over the holiday season. And, unfortunately, it is the type of memory that lasts far too long. Memories of holidays desserts, dinners and drinks can linger for months or even years on our tummies, faces and rear-ends alike. If you have put on some excess weight over this past holiday season, rest assured that you are not the first person to have done so. It is a very common occurrence. But, now it’s Spring and beach season is around the corner. If you’re anything like me, you may be thinking about whether or not the physique you’re currently sporting is beach-ready. Clarification: every body, no matter what it looks like, is beachready so long as the person it belongs to feels that is so. However, if you are not one of those people, the approaching beach season can bring on anxiety, pain and even avoidance of what would otherwise be fun summer times by the beach and poolside. •T ry your best to be accepting and at peace with the way your body looks right now. Self-loathing thoughts and feelings will only prolong the time it takes to make any desired changes to your physique in time for the summer. Self-acceptance, however, will only work towards the positive results that you are craving. •Th ere is nothing written anywhere that says you NEED to make any changes to your appearance to go to the beach. I am only addressing this topic as it seems to be a major concern amongst my clients and people I generally meet through the fitness industry. That said, if you have put on some weight over the winter through overeating or under-exercising, then do take my points here under consideration in an effort to improve your health and lifestyle for the future. Any physical improvements that you experience will be a bonus. In order to achieve your summer physique, the most important thing that you should do is act. Now. Not later; not tomorrow; not after you get back from Spring Break. Now. Next, make an appointment with a nutritionist in order to get back on track with your eating habits. This is fundamental and, to be quite honest, far more important than your exercise routine when it comes to physique-based exercise goals. No matter what anyone tells you, they are simply lying if they try to make you believe that any exercise program of system can win over poor nutrition (it is, in fact, my love and affinity for the art and science of exercise that has helped lead me to this conclusion). Your food is paramount to your weight and fat-loss goals. Personally, my greatest success in this area has been in consulting with a Registered Holistic Nutritionist that also has a background in physique-based training. Next, you must begin to exercise. Specifically, your focus must be on building muscle in order to create lasting changes to your physique. An increase in your muscular density will increase your natural caloric metabolism and, in turn, create a machine that burns fat all day long (provided that your nutrition is in check). Ladies: you will not become “bulky” in efforts to add muscle to your physique. “Bulk” takes significant efforts through nutrition and supplementation in order to achieve. That women undertaking muscle-building efforts will become oversized and “look like men” is simply a lie. As always, I would encourage you to undertake the advice of a personal trainer in your exercise efforts, particularly if you have never exercised before, and especially if you have had trouble adhering to exercise routines in the past. Find a trainer who understands your goals, and one that is sensitive to your emotional needs as a client. A good trainer, more than anything, is client-focused and should be able to adapt to your needs in order to facilitate your progress. Achieving your summer beach body shouldn’t be an intimidating prospect. Above all else, take action now. Procrastinating will only lead to increased anxiety. Lastly, shift your lifestyle, permanently, towards deliberately healthy food choices and effective exercise. Then, next year, you will be able to enjoy holiday feasts and your summer beach body with balance, acceptance and ease. SHE CANADA 79 SHE PARENTS SHE PARENTS 3 1 3 4 1 2 2 6 Peonies and Pink 5 5 Ahoy Matey! 6 7 Just in time for Valentine’s Day, floral pink clothing and accessories will get your darling ready for springtime before the flowers bloom. Fill her closet with clothing in a plethora of blossoming prints in every shade of pink from blossoming rose to delicate tulip and every bouquet in between! 9 RICHMOND JR Pleated Dress $405 2 MONNALISA Floral coat $265 3 SIMONETTA Floral dress $250 4 DARCY BROWN Cotton Nightie $45 5 MONNALISA Tulle skirt $180 6 RORO Headband $50 7 MISS BLUMARINE Pleated skirt $215 8 GREVI Bag $115 9 ROBERTO CAVALLI Floral boots $225 With spring on the horizon, nothing says sunny weather better than a sailor boy. We searched the seven seas for the cutest boy’s clothing trends and stripes are on trend. Deck your little man out in navy blue, white and red. Don’t forget a jacket for when the seas turn stormy, we love the bright yellow raincoat from Hatley! 7 9 8 1 4 10 8 1 ARCHIMEDE Sailor top $65 2 ARMATA DI MARE Anchor sweater $89 3 ARMATA DI MARE T-shirt $45 4 ANCAR Suit $75 5 MITTY JAMES Swimming shorts $23 6 HATLEY Raincoat $70 7 ARMATA DI MARE Cardigan $80 8 GF FERRE Deck shoes $200 9 TOMMY HILFIGER Striped polo $55 10 DOLCE & GABBANA Floral top $145 SHE CANADA 81 Inside the Sambadrome By Robin Esrock up to $150 depending on your view of the action. Six-seat open booths cost around $2500 per night, while camarotes , which accommodate dozens and include drinks and food, reach up to $40,000 per night. Security is tight. Each camarote hands out special designed shirts that must be worn at all times, along with ID cards. As is the custom, we use scissors to redesign our shirts into something more fashionable. Even in uniform, everyone gets to be unique. I n the world of spectacles, it doesn’t come any bigger, brighter, and hotter than Rio de Janeiro’s annual Carnaval. Each February, over 700,000 tourists will invade the city, crowding the beaches, literally dancing in the streets of Copacabana and Ipanema. Bloco parties sprout up all over the city, open to all, banging their way through neighbourhoods with drums and dancing. The summer energy crackles in an already frenetic city, and at the heart of it all is the Sambadrome. 60 000 people will cram into the cement stands and private booths of this 700m long stadium, watching thousands more celebrate with lavish costumes and jaw dropping floats. Some will be there for the show, some for the party, but as the fireworks explode into the early morning, nobody goes home disappointed. My Brazilian wife Ana is telling me to get some rest. Tonight is the opening night in the Sambadrome, and we can expect to get home at around 7am. Having grown up in Copacabana, Ana is well familiar with the annual madness of Carnaval. The heat, crowds and music may be exhausting, but this is the month every Brazilian lives for. As I prepare for the evening ahead, Ana explains how each samba school represents a community across the social and economic spectrum. Up to 4000 members perform for each school, as part of an overall theme. Each member pays a costume fee, with choice positions priced accordingly. It might cost a $50 to walk on the floor, or thousands for a marquee spot atop a float. Incredibly, the average school spends around $3.5 million each year on its parade. I had no idea that Carnaval is a self-sustaining industry, employing thousands of people to make it all possible. With twelve samba schools parading over two nights, I am ready to experience what kind of party $42 million dollars can buy. We are invited to a camarote, one of the private booths that overlook the parade street. The spectrum of Rio’s socio-economic life is reflected in the event’s ticket prices. The low income sections, open to people from favelas, are reserved at around $7 a seat. In the stands, the average ticket price is about $70, although can go Once we pass through multiple levels of security, the atmosphere is one of a frenzied major sporting event: crowds, vendors, programs, announcements on loudspeakers. Judging booths lined the parade street, ready to award points for themes, costumes, floats, music, and performances. The winner of this competition achieves national acclaim, along with high-paying sponsors and members. The final voting is televised around the country, with the winning samba school entering into the pantheon of Carnaval greats. A massive round of fireworks signals the first school is entering the street. They have just 82 minutes to get to the end of the street, crossing the iconic arches of the Sambadrome or face point penalties. Having been to Mardi Gras in New Orleans, I figure I’d know what to expect. Oh no, this is something else entirely. It is pure scale. Floats up to ten stories high, with dancers shaking their bodies on the top — no ropes or safety nets. Sequins and feathers by the millions. An army of drummers. Animated SHE CANADA 83 ON THE ROAD bare love beauty animals, giant legends of literature, a huge glowing robot shaking its head. Each float outdoes the rest, and they keep coming, up to a dozen per school. Interspersed are hundreds of people in costume, singing and shouting and most noticeably laughing, having the time of their lives. Providing the rhythm is the batteria, the drum corps, pounding the signature Samba beat with a chorus singing over the top. The school’s song is repeated until the very end, so that everyone knows the lyrics, and all 60,000 people are joining in. The Queen of the Batterias are Brazilian goddesses, flashing their muscular bodies, vibrating on their stilettos, blowing kisses and smiles as the crowds cheer and the media fawn. I am covered in sweat from dancing, exhausted from the eye candy, and amazed there are still 11 more schools to come. Amongst them Beija-Flor, Portela, Salgueiro, Villa Isabel, Imperatiz, and Ana’s favourite Mangueira. “They don’t have the most money, just the most heart.” Madonna is in attendance, as is actor Gerald Butler. Earlier that week we had bumped into French actor Vincent Cassel at the prestigious Copacabana Black Tie Ball, one of several annual balls that take place throughout the city. Back in the Sambadrome, dozens of Brazilian media celebrities are parading on floats. I look over to see Paris Hilton taking photos from the next camarote, for once not the centre of attention. She even wears the appropriate camarote shirt, although it did look professionally customized. Imperatiz pays homage to every religion. Every year, the themes and costumes change, with two schools demoted, and two schools promoted to the big time. Several years ago, a fire destroyed the warehouses of three top schools, just weeks before Carnaval at a cost of millions. Grande Rio lost 3000 costumes alone, and the hard work of over 7000 people. Organizers quickly announced there would be no schools demoted that year, and with the assistance of sponsors, government, and other schools, Grande Rio still managed to compete. The heart of Carnaval, with all its colour and excess, is still the gathering and support of its communities. Forty eight hours later, my nerve sockets have blown. Too much stimulation, too much drumbeat. I could now judge the performance of the dancers, and debate the merits of the themes. Later that week, I sat with my in-laws riveted to the TV set as results were being announced. Brazilians see parading in the Sambadrome as a sport, in a nation where sport is religion. I can only imagine the atmosphere of the 2014 FIFA World Cup, and the 2016 Summer Olympic Games. Rio de Janeiro certainly knows how to stage a party. Robin Esrock is the bestselling author of The Great Canadian Bucket List, and the host of the OLN/City TV series Word Travels. You can find him at www.robinesrock.com By Emily Durham B are Love Beauty is a purely Canadian beauty brand inspired by simplistic luxury and eco-friendly radiance. Bare Love Beauty is specially formulated from their exclusive OlioLove Technology, a natural blend of international oils to save women’s skin and hair from looking tired and dull, especially as the seasons change. Their unique formula, eco-friendly practices and dedication to women’s beauty sets them apart from the synthetic and heavy products on the market. The Founder, Rebecca Cook is both a graduate of the University of Ottawa and beauty expert. After graduating, Cook worked for multiple prestigious beauty companies and traveled the world to develop brands and speak about beauty at trade shows and on television networks. By combining both her passion for the beauty industry and inspiration from the use of natural oils in ancient skin and hair care, Cook created Bare Love Beauty. Bare Love Beauty’s mission is “to naturally support and promote a woman’s inherent beauty and never allow their most Some of the schools are circuses, with trapeze acts and stunts. Some of them use floats and costumes to recount great moments in Brazilian history. The Portela school focuses on technology, while SHE CANADA 85 Rebecca Cook’s creativity is drawn from, what she calls, the “simple things in life” including touch, nature and laughter. vital organ to age” with naturally derived products. Rebecca Cook’s creativity is drawn from, what she calls, the “simple things in life” including touch, nature and laughter. This new and expecting mother gained a new appreciation for what a woman’s body is capable of and infused this recognition into her products. “I have grown to love what our bodies are really capable of, the miracle of what takes place. It has made me care even more for my skin and how powerful an organ it really is. My brand has really helped my own skin and its condition while being pregnant. I was able to use my product throughout my pregnancy and I must admit, my skin is in the best condition it has been since I was sixteen, “says Rebecca Cook about how her two pregnancies have influenced her brand. oily skin but will help to balance the skin’s condition. In addition to being effective, the line also feels luxurious with subtle, all natural and allergy tested scents. The BareLove Love line is essential not only for the harsh winter but for a year-round glow as it moisturizes and nourishes without the synthetic side effects. Their naturally timeless products are reflective of a genuine dedication to women’s beauty and the health of women’s hair and skin at all stages of life. BareLove Beauty can be purchased on www.barelovebeauty.com or in the Canadian stores and online shops listed on their website, including Terra 20, Green Beauty and BIRCHBOX. The variety of products target everything from lips to hair and prices range from $18-$58. All of the products are filled with antioxidants, safflower oil and anti-inflammatory fatty acids to help women glow from the inside out. The line includes; Bare Love Body ($28), Bare Love Face ($58) and Bare Love Hair ($28), the new Bare Love Lips ($18) and Bare Love Eyes ($38). The products moisturize without being oily or greasy to ensure year round radiance by firming and nourishing the given area. Their exclusive OlioLove formula forms a protective barrier to lock in moisture and keep the skin feeling fresh, within twenty-four hours of application unlike the seven-day process of synthetic beauty products currently on the market. The products are suitable for all skin types and will not contribute to SHE CANADA 87 spring beauty product reviews Maybelline Expertwear EyeShadow Quad $8.99 Nothing pulls together a look like a sultry smoky eye. Maybeline’s Expertwear should be is a staple in every woman’s makeup bag for highlighting and illuminating the eye. The easy applicator makes it perfect for blending and is flawlessly rich. Estee Lauder Pure Colour Five EyeShadow Palette $52.00 This elegant palette truly lives up to its name, Posh Petals, with its subtle, understated purple and beige tones. These flower-inspired hues are perfect for welcoming the warmer weather and the travel-sized package makes beauty-on-the-go simple. Maybelline The Buffs By Colour Sensational Lipstick $9.99 The eight colours in this neutral collection of smooth lipsticks, revamp the classic nude lip from modest to daring. The lipsticks lock in moisture and leave an opaque nude glow with long-lasting colour. With shades for every skin tone, this new collection is a must have! The Body Shop Carbon Eye Definer $13.50 Not only will you love the rich, vibrant colours offered in this liner, but the natural waxes in the product make it one of the easiest eye applications out there. The liner comes with a rubber end to help you blend, smudge and add some character to your look, just in time for spring. Rimmel London Apocalips Lip Lacquer $12.80 The easiest way to put a fun twist on a classic makeup look is to add a fun lip colour and the Apocalips lines offers many colours ranging from daring reds to subtle nudes. The intense pigmentation lasts all day while maintaining a plumping shine! Maybelline Fit Me Anti-Shine Foundation Schwarzkopf Pro Styling Heat Protection Spray $6.99 As much as we love how polished a perfectly curled ponytail looks or fabulous freshly straightened hair may be, it is undeniable how damaging using hot styling tools can be for your hair. With the pre-styling spray, hair is completely protected from the heat and leaves hair feeling healthier and fuller. $6.99 Applying foundation can easily become messy and dirty when using traditional liquid products but Maybelline’s stick foundation is not only unbelievably easy but it leaves a matte finish without drying out the skin. The shiniest of skin will still look airbrushed and matte with this foundation… from day to night! OPI Brazil Collection $8.95 This line is perfect for all of the world travelers on a budget. These gorgeous, tropically inspired colours will take you to Brazil with each coat from the pun-fillled collection. Some of the colours are named: Taupe-less Beach and Red Hot Rio, you will surely feel the Brazilian fever. Olay’s Night of Olay Firming Cream $6.49 If you are looking to recover your skin from the harsh weather that is now behind us, this night cream is just what you need. The light, nongreasy formula helps to tighten skin over night and helps to restore skin to a naturally, beautiful state. SHE CANADA 89 hair trends 4 Amidst all of the wild and daring trends showcased on the runways for Spring 2014, it was clear that hairstyles this season would be inspired by the classics: bold braids and polished ponytails. We hope you chose to rock an up-do with help from these styling products and tools to help get your high-fashion hair on. 5 1 6 3 2 1 NEXXUS Volumizing shampoo $18.20 2 MARILYN Boar bristle teasing brush $16 3 PAUL MITCHELL Thicken up styling liquid $14.96 4 BIG SEXY HAIR Volumizing gel $16 5 HAIR TIES $5.99 6 JOHN FREIDA Frizz-Ease hairspray $6.80 SHE CANADA 91 Book Review Brown Girl Problems Brownproblems Girl How Luxury Found its Luster in the Far East One of my closest girl friends is getting married this summer and as happy as I am for her, she is being an extremely difficult bride. She is naturally a perfectionist and has a specific vision for her big day, but unfortunately her big day is burning a big hole in my wallet. Between buying my own bridesmaid dress, paying for a weekend bachelorette trip to Las Vegas, gifts, bridal showers and expensive “planning dinners,” I don’t know how much longer I can afford to keep up with her. Don’t get me wrong, I expect to cover some of the costs but a lot of this spending seems excessive and unnecessary. How do I politely tell her that she is being queen of the bridezillas without upsetting her? CRAZY RICH ASIANS BY KEVIN KWAN Review by Priya Kumar Crazy Rich Asians by Kevin Kwan is not just a book with a cute double-entendre. It’s a (fictional) invitation into the excessively private lives of the world’s wealthiest South East Asian families. Based in Singapore, the reader gets to peek through the looking glass along side Rachel, an ABC (American Born Chinese) professor who meets her boyfriend’s old-moneyed family for the first time. The novel opens with Rachel and Nick discussing their upcoming trip to Singapore and what she should expect in regards to how his family is “different.” Rachel misses what he’s getting at. Meanwhile at the opposite end of the café, a college student eavesdrops on their conversation, shooting a picture of the couple chatting, to her sister on the other side of the world, informing her of Nick’s upcoming arrival and his surprise guest. In true Gossip Girl fashion, the news goes viral, reaching Nick’s mother who so happens to be the center of Singapore’s elite social circuit. Upon hearing about her son’s choice of a no-name Chinese girl of mainland origin, she springs into action to prove to Nick why this ingénue wants nothing more than his money. And besides, with Nick’s “perfectly tousled black hair, chiseled Cantonese pop-idol features, and impossibly thick eyelashes” he can have any elite Singaporean girl he desires, right? There are several satellite stories circling this main plot that involves Nick’s spider web of cousins and childhood companions. This includes Leo Ming who boasts of a climate controlled closet where his leather shoes are kept at a temperature 15 degrees above the furs and cashmeres (aside: Personally I find this no joke. From experience I understand that Singapore’s climate renders all clothes unused for only days at a time moldy and smelly. The last thing this poor guy would want is mold spackled onto his Hermès belt.) There is also Nick’s cousin Astrid who, to the horror of everyone around her, married an IT genius that only brings in a quarter of a million dollars every year. As a result she’s forced to lie about her jaunts to Paris every fashion week and the number of $100K couture dresses she acquires—with her own trustfund of course. Having grown up on yachts surrounded by princes and the sons of business tycoons around the world, no one expected Astrid to marry solely for love. Throughout the story, brands are name-dropped like a wad of chewing gum never could be and not just in the narrative. The dialogues themselves read like Barney’s stock list. Hilarious and sometimes offensive elitist generalizations are also peppered throughout the book with a quote on Stanford, “It’s that school in California for people who can’t get into Harvard”. The ethics behind the way this society acts is never touched upon—especially considering Nick’s fabled grandmother, who owns the largest estate in the whole of Singapore, has two women in waiting who were “gifts” from the Thai royal family. But why would Kwan want to ruin the reader’s fun? Not since The Devil Wears Prada has a chick-lit book gotten this much attention. And with Asians (of both the South and South East variety) front and center in pop-culture these days it was only a matter of time before this genre was tapped in literature. With much talk of a Crazy Rich movie, there’s no end in sight for the novel that Kwan wrote while visiting his ailing grandmother in Singapore. Loosely based on his life growing up in the wealthy South East Asian nation, he felt there was a story to tell beyond opulently gated entrances to Singapore’s many compounds. With praise streaming in from Vogue, Vanity Fair and the New York Times, Kwan has obviously struck a chord with many of whom can only dream of a life of such excess. bridesmaid. It’ll save a lot of grief in the long run and hopefully your friendship. broke bridesmaid Just recently I have started seeing a guy I met not too long ago. Last Friday we went out for dinner and I had an amazing time…until the bill came. When the waitress placed the bill in the middle of the table, he looked around nervously, patted his pockets and told me that he “must have forgotten his wallet at home.” I felt really uncomfortable but I told him I would pay for the dinner. I don’t mind having to pay for dinner, but he has used countless excuses to avoid paying for almost all of our outings. I would rather him just be honest with me instead of lying about his wallet. I really like him but is this a sign that he is bad news? Dear Broke Bridesmaid, Dear Dine and Dash, Firstly, my sympathies. You’ve been there for your BFF through many of life’s up and downs and I have no doubt she’s reciprocated. Something many brides lose sight of when planning the most important day of their lives is the fact that this one day may not hold the same sentimental value to those around them. In the bride’s mind, she’ll be there for you when return the favour when it’s your big day, but the fact of the matter is some women may have some time to wait until their turn if they chose to marry at all. There was an episode of Sex and the City called “A Women’s Right to Shoes” that exemplified this issue. Carrie Bradshaw has her $485 pair of Manolos stolen at a baby shower after being asked to remove her shoes before entering the party. After returning to look for her shoes her (un-)gracious host accuses her of being ridiculous for spending that kind of money on footwear and offers her only $200. Then it hits her: “I did a little mental addition and over the years I’ve bought Kyra an engagement gift, a wedding gift, then there was the trip to Maine for the wedding, three baby gifts—in total I’ve spent over $2,300 celebrating her choices. And she’s shaming me for spending a lousy 485 bucks on myself?” dine and dash Is this a sign that he is bad news? End it. Run. Don’t look back. Regardless of this guy’s cash situation, it’s clear he obviously has no desire to impress you. One gentleman I know—who’s in a six-year-long relationship at the moment—will only take his girlfriend out for dinner when he knows he can afford it. An evening in the future is selected, funds are saved and he shows his lady a great night out. It’s not about women being set back 200 years—it’s about knowing your value and allowing yourself to be with someone that can see it too. In this case it’s obvious you’re flattered to be a part of your friend’s big day and are having a hard time turning down any of the bridal festivities that go along with being a bridesmaid, but I suggest you have a word with the bride-to-be about your limited means. The two of you might devise some ideas about how money can either be raised for you to participate (through Jack ‘n’ Jill- style parties, where guests pay for entry, drinks and games) or you can let her know what you’ll be able to participate in or not (wedding, yes, Vegas bachelorette, no). Once having had this discussion, if she absolutely cannot empathize with your position, it may be best to step-down from your role as SHE CANADA 93 LOVE “The best and most beautiful things in this world cannot be seen or even heard, but must be felt with the heart.” John D. Rockefeller Jr “To love oneself is the beginning of a lifelong romance.” Oscar Wilde “Where there is love there is life.” Mahatma Gandhi “I was born with an enormous need for affection, and a terrbile need to give it.” Audrey hepburn “To be brave is to love unconditionally without expecting anything in return.” madonna SHE CANADA 95