prospectus - SnowSports Industries America

PROSPECTUS
SIA SNOW SHOW JANUARY 27 - 30, 2011
COLORADO CONVENTION CENTER, DENVER, COLORADO
ON-SNOW DEMO/FREE RIDE FEST JAN. 31 & FEB. 1, 2011
WINTER PARK RESORT/DEVIL’S THUMB RANCH, COLORADO
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SIA SNOW S
For more than 50 years, SnowSports Industries America (SIA), the industry’s non-profit, member-owned
trade association, has been working with our members to create the SIA Snow Show, a one-of-a-kind
selling and networking opportunity.
With more than 18,000 attendees all looking for the latest innovations and trends, the Snow Show
and the 2010 addition of the national On-Snow Demo are the best way for large and small brands to
connect with the most buyers, get the most exposure and sell the most product possible—all in six days.
We are proud to host the Snow Show, but we know that the logistical, marketing and organizational
support we provide is secondary to what the industry brings to the Show. Your products, innovations
and passion for this business are the reasons buyers attend the Show each year.
Get Visibility For Your Products
Buyers come to the Snow Show to see the latest product and trends. Each has limited rack and floor space
and the need to maintain a competitive advantage from the shop down the street. Help them maximize their
spaces by introducing them to the product innovations consumers will be looking for.
Buyers aren’t the only ones who will see your product at the Snow Show. Exhibiting at the Show means
increasing the opportunity to have journalists—national and regional media/press—tell your story and
highlight your products to consumers. Having more than 250 media outlets and 800 press members in
attendance in 2010 generated more than 800 media hits and 4,000 blog hits.
Get Buyers on Your Product at the On-Snow
The Show’s new home in Denver gives you an opportunity to sell your product in a way that, until now, was impossible. For the two days following the Show, we’ll take the industry from Show to Snow as Winter Park Resort
and Devil’s Thumb Ranch become the industry’s testing and playground. Give buyers all the details about your
products with presentations at the Show, then close the sale at the national On-Snow Demo.
In 2010, 180 brands participated, 1,100 buyers attended, and as much fun as everyone had, plenty of
work got accomplished too. From free lift tickets, breakfasts, lunches, happy hours and entertainment to
the Uphill/Downhill Challenge and more, the On-Snow Demo is selling at its finest.
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MEMBERSHIP. As a non-profit, member-owned trade show, by its very definition, the SIA Snow Show is your Show. We work
with you and for you to help bolster your brand. It’s our mission to provide all exhibitors with the personal attention and tools necessary to create a positive and ultimately beneficial experience. And it’s our job to help you promote your brand to the
entire industry, because if you don’t succeed, we don’t succeed.
Key SIA Snow Show Features:
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All SIA Snow Show Exhibitors are Members of SIA, making it Your Show
87% of the supplier market share for ski, snowboard, apparel, AT/tele/backcountry, cross country and snowshoes exhibit
Over 95% of buyers stated that the SIA Show met their objectives (Post Show Survey)
Attended by 800+ media/press including A-List media from NYC, television networks, bloggers, online publications
A place to conduct business and network; with over 75% of the buying power in the snow sports industry in attendance
Stats and Facts – 2010 Show
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Booth Exhibit fees 56% lower than competing trade shows
Exposure to over 18,000 snow sports professionals and media
Show Daily distributed to 21,000 including non-attending buyers and over 26,000 digitally
125 new exhibitors / brands
FREE for all exhibitors
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Booth carpet, drape and sign
WiFi in Show Hall
Nightly booth cleaning
Branding Tool & Lead Prospector as part of the Interactive Floor Plan
Show App listing- ranked 87th among Apple Apps in 2010
SIA PR efforts to promote exhibitor’s products to the media
Post-show list of registered buyer and media attendees
Assistance by SIA’s Sales & Marketing Managers
Lift tickets, breakfasts, lunches and happy hours at the On-Snow Demo/Free Ride Fest
Nightly happy hours at the Snow Show
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THE SIA SNOW SHOW °° JANUARY 28-31, 2010
COLORADO CONVENTION CENTER, DENVER, COLORADO
The 2010 SIA Snow Show made its debut in Denver and the mountains of Colorado presenting the latest trends in ski,
snowboard, AT, telemark, backcountry, cross country, snowshoe and fashion. The Show closed successfully with an increase
in total attendance, new exhibitors, shops/buyers and media.
Buying Company global attendance Breakdown
SIA Snow Show Buyer Attendance Represents Over 30,000
Storefronts Worldwide.
US
Canadian
International
Total
1,125
101
84
1,310
OVERALL Attendance Portfolio
Buyers/Retailers Members/Reps Industry Associates* Guest of SIA
Alumni
Press
Total Attendance 6%
8%
SNOW SHOW EXHIBITOR STATISTICS
US
Canadian
International
86%
attending buying company type breakdown
Shop Type Full Service Ski & Snowboard Apparel Only Resorts • Other Shops** Exhibitors Brands Net Square Footage Total Booths 457
791
320,200
3,202
SIA Show Exhibitor Market Share
The SIA Show attracts 90% of the brands
available in the snow sports marketplace.
# Managements
862
188
97
79
Alpine
Snowboard
Cross Country
AT/Telemark
Snowshoe
Apparel
7%
8%
Full Service Retailers
Apparel Only Retailers
4,561
11,717
537
353
45
832
18,045
95%
90%
85%
90%
70%
80%
15%
media statistics
Resorts
Other*
70%
* Individual Industry Professionals, non-profit groups, snow sports instructors, patrollers, clubs, etc.
**Other includes Ski Schools, Ski Tuning Services, Camps, Guides, Closeouts,
Purchasing Groups, Bike/Surf/Skate Shops planning to carry snow sports
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Registered Media
Placements
*estimated audience
Television/Radio Placements
*estimated audience
Social Media (blog hits)
832
768
78,268,345
59
2,948,269
3,716
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ON-SNOW DEMO/FREE RIDE FEST °° FEBRUARY 1 & 2, 2010
WINTER PARK RESORT / DEVIL’S THUMB RANCH, COLORADO
After the Show, the industry headed up to the mountains for the first national two-day On-Snow Demo and Free Ride Fest produced
in partnership with CCSAA and in conjunction with the WWSRA Rocky Mountain Demo. Retailers tested out the
latest gear and accessories for alpine, snowboard, AT, telemark, backcountry, cross country and snowshoe while the rest
of the industry got to do what we do best – be on snow!
1%
ON-SNOW DEMO/FREE RIDE FEST ATTENDEE BREAKDOWN
Companies
People
Shops/Buyers Exhibitors/Reps Press Industry Associates Totals 352 312 106 12 782 1,097
2,062
231
25
3,415
14%
Exhibitors
Press
Shops
Industry Associates
oN-SNOW DEMO BUYER ATTENDEE Breakdown by Region
Pacific
10%
45%
40%
international
3%
new england
3%
ON-SNow DEMO Exhibitor STATISTICS
Exhibiting Companies
Brands Shown
Booths Occupied
middle atlantic
4%
south atlantic
2%
central
west north
4%
central
east north
7%
central
east south
1%
central
west south
2%
mountain
63%
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New England
South Atlantic
East North Central
West South Central
Pacific
Middle Atlantic
West North Central
East South Central
Mountain
International
108
180
230
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BRANDS
180s | 3point5.com | 5-hour Energy | 5150 Snowboards | 5150 Snowboards | 540 Snowboards | 686 | ABS | ABS - Avalanche Airbag System | Academy Snowboard Co. | acclimate
| ActiVHeat | Adjustable | Advanced | AEVS | AFRC | Airblaster | Airhead | Akimbo | Alf Wear | Alp-n-Rock | Alpenheat | Alpina | Alpine Trekker | America’s Best Bootfitters | Ammatac | Anakie Outerwear | Analog | Andy’s Ski & Ride Guides | Anon Optics | Apex | APO | Aqua-Tex | Aquastop | Arbor | Arc’teryx | Arctix | ARKO TCW (Technical Compression
Wear) | Armada | ARMOR GRIND | Arsenal Shovel Systems | Artec Snowboards | Aspire Brands | Athalon | Atlas | Atmosphere | Atomic | attaboy | attagirl | attakid | Auclair | Axiom | AXT | Baby Furr | Bahama Bo | Bailo | Bakoda Design Logic Accessories | Banana Boat | Banshee Bungee | Base Camp | Bataleon | BCA Climbing Skis | BCA probes | BCA
shovels | BEARPAW | Bent Metal | Bergans of Norway | Bern | Best Lockers | Betty Rides | BFD | Billabong | BitchBoards | Bjorn Daehlie | Black Diamond | Black Diamond Sportswear, Inc | Black Rock | Bliss | Blistex | Blizzard | Board Factory | Body Sensors EC2 Qwik-Dri | Bolle’ | Bond | Bonfire | Bonfire Snowboarding | Bonnier Mountain Group | Boom
Beanie | BOOSTER | Booster Strap | Boot Toasters | BootGlove | Boulder Gear | Brandwise | Bridgedale | Briko | Briko-Maplus | Buff | Bula | Burgess Custom | Burton | business.
transworld.net | Butt Furr | Buzrun | C.H. Robinson | Caamano | Cairn | CAM32 - POS Software | Canada Goose | CandyGrind | CAPiTA Snowboarding | Carrera | Cat Crap | Cat
Tracks | Causwell | Celerant Command Retail | Celsius | Celtek | Centerstone Technologies | Chaos | Charlton | Chili’s Eyegear | Chums | Circulator | Circulator HDT | COAL Headwear
| Cocona | COLDPRUF | Coltana | Combo Clava | Condit Exhibits | Conform’able | CoPilot Ski Trainer | CoreUpt | Counter Point | CoVelo | Cozee Critters | Crash Pads | crazeeHeads
| Crescent Moon | Crescent Moon Snowshoes | Crispi | Croakies | Crossfire Safety | CTR (Chaos Thermal Regulation) | Customers First | Cyclone | Czarnowski | DAKINE | Dalbello
| Dale Baselayer | Dale Heritage | Dale Midlayer | Dale of Norway | Dale Sport | DaleBoot | DC Shoes | DeLux | Demon | Denali | Dept of Energy | Dermatone | Descente | Devold
| Diaface Moonflex | DIALIGHT | DiAPLEX | Dincus | Dintex | Disciple Gloves by Saranac | Discrete | DNA (Descente North America) | Dohm | Dolomite Apparel | Down Unders |
DPS | Dragon Alliance | Drake | Dri-lock | Drop | DRY GUY | Dry Pak | Dry&Warm | DryFast | DryGuy Wide Body | DryStix | Dynafit | Dynastar | Eagle Products | EarBags | EasyLoungin | echo | Eco Evolution | Eco Raggs | Eco-circle | Edgie Wedgie | Eider | Eisbar | EK Ekcessories | El Diiablo | Elan Blanc | Elan Skis | Electric Visual Evolution | Ellison Skis
| ELOPE | EPS-Doublet | Erin Snow | Escape | Escape Sportif | ESP | Essentials | Etnies | Eurosocks | Everest America | EVS-Snow | Exel | Expand A Sign USA | EZ Fit | Faction
Skis | Fast Strap | Fat-ypus | Fera | FEYEM | Fischer Skis U.S. | Five Seasons | FK | Flexor | Float Avalanche Airbags | Flow | Fluid | Flux Bindings | Flying Tex | FlyLow Gear | FOG
FREE | FogShield Sport | Foot Dynamics Insoles | FORCE 10 | Foredom | Fortitude | Forum | Foursquare | Fox River | Fox River for Women | Freewind | Fresh Powder Media | Fritschi
Diamir Swiss | FU-R Headwear | Fuel Clothing | Full Tilt | Furrkinni | Fusion | G-Carbon | G-Max | G-Performance | g.i.g.a. dx | Gabel | Garmont | Gelanots | Gelanots Coating |
Gelanots-Eco | GES Exposition Services | Gibbon | GIRO | GNU | GoGo Sports | Golf Furr | Good Earth Collection | GOODE | GoPod | GoPro | Gordini | Grabber | Grabber Warmers
| Grandoe | Grandoe Technical Outdoor | Granger’s | Gravis | Grenade | Grindrite | GripOns | GX-PR Coating | H-PAK | Hagan Ski | Halti | Handi Heat | HandiClean Hand Sanitizers
| Hart | Hawaiian Tropic | HEAD | HEAD PROTECTION | HEAD Snowboards | Healthy Bacs | Heat Factory | Heat-Works | HeatWorks Hand & Toe warmers | Heelside | Helix | Hell is
for Heroes | Helly Hansen | Hermes Belts | HESTRA | Hexpad | High Sierra | High Society | Highgear | Holden | Hot Chillys | Hot Dawgs | Hot Tips | hot-rap | Hotfingers | Hotronic
| Hperbola | Huber | Hybrid | Hyperflex | I Found | I.C.E. Signs | i.Star - eCommerce Software | Ice | Icebox | Icelandic Design | Icelantic | IGLOOS | Impact Images | Indo Board
Balance Trainer | INNO Advanced Car Racks | Instaprint | Intuition Boot Liners | Inversion | Isaora | Itasca | iVendix | Jones Snowboards | Joystick | Jr. Adjustable | K2 Endurance
Sun Care | K2 Skis | K2 Snowboards | Kamik | Karbon | Kastle | Kerma | Keyser Tools Inc. | Khombu | Kidde Lift | Killtec | Killy | Kiss My Face | KJUS Skiwear | Klymit | KneeBinding | Kneissl | Knitshell | Knitwits | Koala Snow Sports Boot Clip | Koala Snow Sports Clip ‘N’ Go | Koala Snow Sports Jr. Ski Carrier | Koala Snow Sports Mountain Memories | Koala Snow Sports SideKick | Koala Snow Sports Ski Carrier | Koala Snow Sports Snowboard Carrier | Kodak | Kombi | Komperdell | Kork | Kork-Vac | Kryptonite | Kuhl | KUU | L-Bow
| L1 Outerwear | Lamar | Lange Ski Boots | Lavawool | Layer 1 | LECTRA…by Nordic Gear | Leisure Trends | LEKI | Level | Lib | Lib Tech | Liberty | Liberty Skis | Life-Link | Line |
Lip Schit | Lipstuff | Liquid Boardwear | Little Hotties | Lobz | Loki | Long Neck | Look | Lorpen | LTD Snowboards | Lucky Bums Inc | Lucky Ones | M. Miller | Madshus | Magic
Potion | Maniak | MANIC Snow | Manzella | Marc-Girardelli | Mariner Business Solutions | Marker | Marker LTD | Marker Sport and Travel Bags | Marmot Mountain | Martini | Masque
| MasterFit University | Masters | Matrix Board Sports | MAX Ride | MBS | Meister | Mental | Mentolatum | Microfurr | Minus 33 | Mitchie’s Matchings | Mitsu | Mohn Board Rack
Systems | Molehill | Moment Skis | Montana | Montrail | Monument Snowboards | Moon Shadow | Morrow | MOUNT TEC | Mountain Hardwear | Mountain Menace | Mountain Shades
| Mountain Uniforms | Nahanni Experience | NASTAR | Nation’s Best Sports | Native Eyewear | Neck Ditty | NEFF | Neofleece | Neofleece Combo Scarf | Neofleece Headbands |
Neofleece Neck Up | Neosock | Neve Designs | Never Summer Snowboards | New Wave Enviro | Newari | Nidecker | Nikita | Nils | Ninthward | Nitro Snowboards | NNN | NNN BC
| Nobis | NoBoard | Nomis | Nordic Gear Sport | Nordica | Northwave Boots | Nutcase | O’Neill | Oakley | Obermeyer | Ollie’s Backside | Olympia | Omatic Snowboards | Omeez |
Oneballjay | OPEDIX | Optic Nerve | Optimal Furs | Orage | Oscar | Otis | Outdoor Sports Insurance | OutDry | Outlyne | OverGlove | P-Tex | Parajumpers | Paris | Parle’ Jewelry
Designs | Parle’ Your Style | Patagonia | Peapacks Mitten Company | Peltonen | Pepper’s Performance Eyewear | Pepperchini’s For Active Kids | PERTEX | PGExhibits | PISTIL |
Planet Earth | POC | Point Dry Heated Bags | Point6 | Polar Plush | Polar Scarf | POLARMAX | Polaroid | Poorboy | POW | POW SNOW | Powder Room | Powderhorn | PowdeRidge
Snowshoes | Precision | Precision Mountainwear | Profile | Promotive.com | Protect Our Winters (POW) | Publik | Puffin Down | Pulse | Pure Carbon | QuickSnap | Quiksilver | R.C.
Power | R.E.D. | Ra Optics | Rab | Racer | Racer Chaser | Raceservice1 Wax Technology | Raiden Bindings | Railyard Rails | Raw Revolution | Rawik | Real Earth Products | REBOUND
Race Gates and Supplies | RECCO | Recon Instruments | Redfeather | Regina | Reichmann | Retail ICE - POS Software | Retail Star - POS Software | Reusch | Ride Snowboards |
RipperWrap | Ripzone | Roces | Roces Inline Skates | Rocky Mountain Sunscreen | Roff B | Rome Snowboard Design Syndicate | Rossignol | Rottefella | Rottefella | Roxa | Roxy |
Roxy Snowboards | Royz | S4 | S4 Optics | Sabre | SALEWA | Salomon | Salomon Snowboard | Salomon Snowboards | Sans | SBE (Snowsports Business Enhancement) Training
Solutions | SCARPA | SCOTT USA | Screamer | Seirus | Seirus/Liners | Seirus/Polar Tec | Serengeti Eyewear | Sessions | Shock Treatment | Shred Optics | SIA Snowpress Show
Daily | Sick Stickz | Silk Trails | silvretta | Skboot | SKEA | SKEA Belts | SKEA Shimmies | Ski 2 | Ski Bones | Ski Gee | Ski Hiker | Ski Logik | SKI Magazine | Ski Press Canada
Magazine | Ski Press USA Magazine | Ski Presse (French edition) | Ski-Hiker | Ski-Z | Skid | Skiing Magazine | Skijunk.com | SkiKaps | SKKI | SKS | Skullcandy | Slider | Slytech
Protection | SmartWool | Smith | Smokin’ Snowboards | Snapdry | Sno Seal | Sno Skins | Snow Angel | Snow Dragons | Snowcraft | Snowell | Snowell Robotic Tuning Machines |
Snowjam | Snowsurf | Sole | Sound | Space Brand | Spacecraft | Spark R&D | Special Blend | Speed Cote | Spice Snowboards | Spirakut | Sportcaster | Sporthill | Sportina |
Sportube | Spy Optic | Spyder | SSKI | Starr Surf | Start Wax | Stash packs | Stepchild | Stick IT | Stöckli | Stöckli/Lisker of France | Stomp | Storm Skis | Stormsocks | Strap Pad
| stretcheeHeads | Sugapoint | Sun Company | Sun Thing | Sunbelt | Sunbelt Kidz | Suncloud Polarized Optics | Sunglass Management Design | Sunice | Superfeet | SuperMax |
Surface | SVST Brand Tools | SVST Ultra Wax | Swany | Swivler | Swix | Tail Wags | Technine | Technoped | Tecnica | Teton Gravity Research | The Eliminator | The Jib Crib | The
North Face | The Original Muck Boot | The Ski Channel | The Ski Press Daily News | Therm-IC | Therma Dri | Thermanator | Thermasilk EC2 Qwik-Dri | Thermawool | ThermoFeet |
thirty-two | Thorlos | Thule | Toaster | Tools4Boards | Topper Crown | Totes | Tracker Avalanche Beacons | Transpack | TransWorld Business | TransWorld Snowboarding | transworldsnowboarding.com | Trekmates | Trespass | TREW | Tubbs Snowshoes | Turbine | Turtle Fur | Turtle Fur, Vermont Collection | TurtleFurKids | Tylenol | Typhoon Polarized Eyewear |
Tyrant | Tyrolia | U4E | UFO Plast | Ugg Australia | Ultra Clava | Ultragear | Ulvang | Under Armour | Union Binding | Unity | Universal Sports Network | Uvex | V-CAT | Vail Resorts
| Valo Aggressive Skates | Vans | Vector | Venture | Vermontur Knits | Vew-Do Balance Boards | VIST | Volcom | Volkl | Volkl Performance Wear | VonZipper | Vrikke | VSM | VZ |
Warm Buddies ‘N Pals | Warren Miller Entertainment | WCS - Wire Core Straps | Weather Shield | Weekend | White Sierra | Whiteland | WhiteWoods | WICK DRY | Wigwam | Windfjord
| Winter Walkers | Wintersteiger | With a Twist | Work’n Play | World Industries | World United Industries | Wrong Gear | www.skipresstv.com | www.skipressworld.com | X-Charge Credit Card Processing Software | XGO | Xob | Yaktrax | Yellowman | YES Now Board | YMX | Yobs | ZAG Skis | Zapz | Zardoz | Zeal Optics | Zero | Ziener | Zimtstern | Zinka | Zip
Boards | Zipfy Mini Luge | ZipperBack Gloves | Zuma Snowboards
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WORDS FROM THE INDUSTRY
We are proud to help bring together the entire snow sports community- suppliers, exhibitors, reps, resorts and
media each year for the SIA Snow Show because of the value it brings their businesses and to our industry.
Reps
“The Show in Denver was a great venue and it felt fresh. There were a ton of great events/parties and plenty of places
to grab dinner in walking distance.”
Brad Decker, Decker & Associates, Nordica, Tecnica, Blizzard, Never Summer, Helly Hansen
“The SIA Show is the most important Show for me because I can meet with all of my dealers. It is the only show you can
go to where supplier management, product designers and other specialist are available for customers to answer all their questions and hear their needs first hand.
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Tom Blair, Atomic, Descente, Ripzone, Leki, Neve, Zero, and Zeal
MEDIA
“On the most concrete level, we’ll probably be running a couple of things I saw at the show in print, and I wouldn’t have
been aware of them if I hadn’t been out there.”
JERRY BEILSON, Deputy Editor, Popular Mechanics
“SIA is an essential hub of the snow sports industry. From the Snow Show being THE place to catch up with industry
movers and shakers, check out new products, and test them on snow, to its in-depth analysis of sales and market trends, SIA is setting the standard for a trade organization and is a key partner for TransWorld Business.
Mike Lewis, Managing Editor at TransWorld Business
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Exhibitors
“Better restaurants, better oxygen and more importantly better business. The fact that we were at Winter Park getting
”
our shred on after the trade show made me go home feeling like I “HADN’T” been at a trade show. I loved Coloradical!
Johan Malkoski, Sales Manager, C3 Worldwide
“As a first time exhibitor, we were thrilled with the SIA Snow Show in Denver. The Show floor was well planned, spacious, and easy to navigate. The exposure, contacts, and business we received from the Show were priceless. Burgess Custom will look forward to participating in the SIA Snow Show for many years to come!
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Sara Deutsch, Owner and Designer, Burgess Custom
Buyers
“The SIA Show in Denver and the Demo was the best buying experience I’ve had in years.
Companies came
to Denver prepared. I had great meetings with the product managers at the Show and learned about all
the great new products for next year. What made the difference was the Demo was completely connected
to the Show!
”
Spike Clayton, Ski Rack, Burlington, VT
“The Snow Show has provided a great venue to meet with all of our important suppliers and their management
in one location. Being involved in the national Show gives us the opportunity to see what’s new and meet with
suppliers and retailers to discuss challenges and opportunities for the coming season.
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Randy Morgan, Owner Outpost Sunsport, Fort Colins, CO
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SIA BOARD
As a non-profit, member-owned trade association, the SIA Board of Directors,
voted on by our members, gives the association its future direction and forecasting.
SIA board of directors
(as of 5/10/2010)
*Chair – Jan. 2011 / TIM PETRICK / Rossignol Ski Company, Inc.
*Treasurer – Jan. 2012 / MIKE NOONAN / Marker Volkl USA
*Secretary – Jan. 2011 / DAVID CURRIER / Smith Optics
*First Vice Chair – Jan. 2011 / CINDI BUSENHART / Sessions, Inc.
*Second Vice Chair – Jan. 2011 / BOB GUNDRAM / C3 Worldwide
*Third Vice Chair – Jan. 2011 / CLARK GUNDLACH / BURTON SNOWBOARDS
*Ex. officio / MIKE CAREY / Seirus Innovation
Director – Jan. 2013 / RANDY BLACK / PolarMAX
Director – Jan 2013 / LOUIS BOUDREAULT / K2 Sports
Director – Jan. 2013 / JULIE GARRY / AFRC-Outdoor Gear, Inc.
Director – Jan. 2013 / KIM MILLER / SCARPA North America, Inc.
Director – Jan. 2013 / LARRY MORTON / Scott USA
Director – Jan. 2012 / ERIC D’ANJOU / Orage
Director – Jan. 2012 / TOM MCGANN / Spyder Active Sports, Inc.
Director – Jan. 2012 / BILL TREACY / Giro Sport Design
Director – Jan. 2012 / PETER WEAVER / Tecnica USA
Director – Jan. 2012 / MIKE WEST / 686
Director – Jan. 2011 / MIKE ADAMS / Atomic USA, Inc.
Director – Jan. 2011 / JARED BEVENS / Vans
Director – Jan. 2011 / MARTY CARRIGAN / Palmer Project
Director – Jan. 2011 / DAN SULLIVAN / Rome Snowboard Design Syndicate
Director – Jan. 2011 / ERIC TUNG / Fera International Corp
*General Counsel /MARK MUEDEKING / DLA Piper US LLP
*SIA President / DAVID INGEMIE / SnowSports Industries America
* Denotes Executive Committee member
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SIA TRADE
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SIA’s Trade Show and Retailer Advisory Committees are made up of influential industry professionals and specialty shops
that have been appointed to guide these particular markets; trade show and retail community.
SIA Trade Show Committee
Retailer Advisory Committee
CHARLIE Adams
Rick Alden
Bruce Beach
Marty Carrigan
Geoff Curtis
BRUCE EDGERLY
Bob Gundram
Steve Kvinlaug
Annelise Loevlie
Andrew Marriner
Kim Miller
Bill Nicoll
Dave Rosenberger
Martin Trudel
Eric Tung
Jono Zacharias
Name
Shop
Location
Spike Clayton
Gary Cole
Lisa Hollembach
Jack Kannapel
Greg Klein
Bill Langlands
Karen Nestor
Bob Olson
Paul Prutzman
Patrick O’Winter
Joe Rauscher
Kim Walker
Ira Rosh
Tracy Gibbons
Ski Rack
Cole Sport
Alpine Shop
Ski Pro
Willi’s Ski Shop
Darkside Snowboards
Nestor’s Sporting Goods
Viking Ski Shop
Pinnacle Sports, Inc
Christy Sports
Joe’s Ski Shop
Outdoor Divas
Paragon Sports
Sturtevant’s Sports
Burlington VT
Park City, UT
Saint Louis, MO
Mesa, AZ
Pittsburgh PA
Killington, VT
Whitehall, PA
Mt. Prospect, IL
Reading, PA
Avon,s CO
St. Paul, MN
Boulder, CO
New York, NY
Bellevue, WA
Level
Skullcandy, Inc.
Electric Visual
Palmer Project
Volkl
Backcountry Access, Inc.
C3 Worldwide
Alpina Sports Corp.
Icelantic AT Boards
Billabong USA
SCARPA North America
Salomon USA
Quiksilver, Inc. (Chair)
ORAGE
Fera International Corp.
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WHAT MAKEs SIA YOUR
PARTNER. RESOURCE. ADVOCATE.
We are a member-owned trade organization. We work with you and, more importantly, for you
all year long supplying the services, benefits and tools that help you:
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Maximize Your Competitive Advantage
Improve Your Bottom Line
Market Your Brand and Product(s)
Increase Interest and Participation in Snow Sports
SIA Membership is required to exhibit at the SIA Snow Show. Your member dues give you direct
access to exclusive industry benefits such as:
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Industry research, including retail & wholesale sales and surveys
Competitive discounts with FedEx®, YRC, Estes Worldwide and SESCO
Consumer Initiatives focused on growing snow sports participation
SIA Sales & Marketing Managers are your personal connection and always at your service
SIA Directory; the industry’s yellow pages – distributed digitally to all retailers, reps & resorts in North America
SIA Industry Planner; annual industry calendar sent directly to you
PR efforts to bolster SIA, SIA Members and the Industry to media
Educational Workshops & Seminars
Website and press release listings highlighting your company
Access to retailer and media databases
Government Affairs representation
siasnowshow.com
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SIA CONTACTS
SIA Mission Statement
SnowSports Industries America | SIA is a non-profit, member-owned trade association whereby competing on-snow product
suppliers and service providers magnify their power, by working together, for the development of the on-snow sports industry.
In support of this, SIA is committed to:
• Promoting awareness and participation in snow sports, which will result in increased sales of members’ products.
• Managing and operating industry trade shows to assist our members in bringing their products to market.
• Providing programs, services and information that will assist members in improving their business operations.
SIA Headquarters
SnowSports Industries America
8377-B Greensboro Drive
McLean, Virginia 22102-3587
p: 703.556.9020
f: 703.821.8276
e: SIAmail@snowsports.org
SIA websites
snowsports.org
siasnowshow.com
snowlink.com
SIA Sales and Marketing Managers Info
Dave Wray
Western Region
c: 503.708.1947
DWray@snowsports.org
reddy kennedy
Central/Rockies Region
c: 303.579.7623
RKennedy@snowsports.org
ed Wray
Eastern Region
c: 401.743.8089
EWray@snowsports.org
siasnowshow.com
Because we are a non-profit, member-owned trade show, exhibitors have the opportunity
to be on the Trade Show Committee and Board of Directors to help guide SIA and keep the
Snow Show fresh and focused. We are also able to keep trade show costs as low as possible
because SIA is not owned by a profit-driven corporation.
We take our members’ livelihood very seriously, listening to them and making changes
based on direct feedback from exhibitors and attendees. This is how we make the Snow
Show—your show—better and keep it in tune with your needs, and the needs of the
industry, year after year. All Show Registration fees go directly to support the SIA Snow
Show and SIA’s consumer initiatives for the growth of snow sports.
siasnowshow.com