aging is a natural process. now so is anti aging.

The first ever Natureceuticals™, all natural
Cosmeceuticals, based on Nature’s
most potent source of antioxidants—
CoffeeBerry® extract.
CoffeeBerry extract is the most potent
form of natural antioxidants of any
fruit, vegetable or tea so far tested
by ORAC method, endorsed by USDA,
with a minimum ORAC value of 15,000
µmoleTE per gram (equivalent to
1,500,000 µmoleTE per 100g). Because
of the unique composition of potent
polyphenol antioxidants, CoffeeBerry®
extract delivers superb anti-aging
benefits, including a visible reduction in
appearance of fine lines, wrinkles and
irregular skin tones.
®
CoffeeBerry® extract is the only
clinically validated, medically endorsed,
branded, patented extract of the whole
coffee fruit in topical skincare.
It’s the first and only all natural skincare
brand to deliver “Cosmeceutical” results
designed for the eco-conscious, earth
friendly consumer.
PRIORI® Professional Treatments “jump start” the PRIORI® anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster
Antioxidants are among the most popular anti-aging “cosmeceuticals” in the marketplace and have become
results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately while taking your results to the next level.
the worldwide skincare anti-aging leaders. Plants have developed unique antioxidant cellular defenses
PRIORI® offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and “problem” areas such as the hips,
against free radicals, oxidative stress and aging because they are literally “stuck in the sun,” lacking the
abdomen and thighs. We also offer shorter “lunchtime” treatments that deliver immediate gratification in the form of quick and visible results with no downtime.
mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the
warmer sun-drenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as
it is known, has developed superior free radical defense compounds. These super rich defense compounds
are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent
increased circulation will leave your skin with a natural lift and smoother lines.
green teas, fruits or vegetables.
Delivers extraordinary results, naturally:
100,000
98,600
developed the world’s first and
unique mycotoxin free whole coffee
80,000
• Moisturizes
• Soothes and calms
• Revitalizes dry, mature and sun-damaged skin
• Exfoliates
• Evens pigmentation
• Minimizes the look of fine lines and wrinkles
• Firms and tightens
cherry extract—CoffeeBerry®. Unlike
60,000
traditional coffee bean extracts which
have been used in cosmetics for many
40,200
40,000
years, CoffeeBerry is the patented
®
PRIORI® is not just about the most advanced anti-aging technologies available in the industry—it is also about providing consumers
extract of the whole coffee fruit, which
20,000
has been scientifically researched,
clinically proven, and endorsed by both
the pharmaceutical industry and the
medical profession worldwide!
13,541
with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the CoffeeBerry® Natureceuticals™
9,584
4,479
3,577
3,037
1,515
1,253
546
range, PRIORI® offers:
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CoffeeBerry® extract and PRIORI® CoffeeBerry® products have been extensively tested in clinical In-Vivo and
cell biological In-Vitro studies to demonstrate its
All natural smoothing, protecting,
lightening, brightening and tightening!
tightening, toning and releasing tension. The synergetic effects of detoxification, massage, lifting techniques and
botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than
Based on this knowledge, scientists
PRIORI® CoffeeBerry® Natureceuticals™ will help you look and feel good naturally, with benefits that include
superior ability to defend and protect cells against
CoffeeBerry® Extract + UVA
Green Tea Extract + UVA
& Fitness
The latest AHA technological advances with LCA complex that combines Lactic Acid and a
multi-functional essential skin vitamin complex (Vit A, Vit E, Vit C, & Pro-Vit A) in a time-released
formulation to enhance product performance and results. The first step in the PRIORI® skincare
collection, designed to restore basic skin health and fitness that is the foundation of any antiaging skincare regimen.
oxidative stress and free radicals, the major cause
of skin aging. More effective than green tea extract
in all studies, it is not surprising that the clinical
benefits in aging skin were dramatic and visible
after only short periods of use.
1
2
CoffeeBerry® extract is over 75% more effective than green
tea extract at protecting cultured skin cells from UV damage.
“Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods – 2007.” U.S. Department of Agriculture, November 2007, moleTE/100g.
Brunswick Laboratories, Inc. Data on file, moleTE/100g .
Targets aging at the cellular source—the mitochondria, and provides the highest level of topical
free radical protection—EPF® 95. Ideal for consumers who have reached a plateau with their
current skincare regimen and want more: the “triathlon” of skin fitness. The second step in the
PRIORI® anti-aging skincare treatment program, after the client has maximized skin health and
fitness with Advanced AHA.
*Protected by US and International pending patents. The CoffeeBerry® trademark and related pending patents are exclusively licensed by J&J Technologies, LC.
**Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C.
USC-9210-03
(180 ml)
99.1% Natural, light, uniquely formulated all natural body
treatment. Improves skin tone and promotes smoother body
contours while softening the skin. Use Directions: Apply twice
a day to achieve the most noticeable slimming and contouring
effect. Massage for 20-30 seconds to simultaneously stimulate
circulation. For best results, use with Body Emulsion.
You may not realize it, but you’re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your
bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry®, you’re likely relying on Lewis to put your
best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries’ most innovative breakthrough anti-aging products.
That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals.
The business model of Lewis and his business partner, Joseph C. DiNardo,
also a master product formulator and toxicologist, might be unusual, but
it’s impressively successful. The two (known to some as “the Joe’s”) invest
years of scientific research, coupled with large amounts
of R&D dollars, to bring new anti-aging technologies to
the marketplace. These top anti-aging technologies, both
pharmaceutically and medically endorsed, have been presented
at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals.
…he’s not just a chemist,
he’s a pioneer
of cosmeceuticals.
PRIORI , The Anti-Aging Authority, is the most innovative source of anti®
aging science and proprietary patented technologies for the professional
skincare market worldwide that are simply not available through any
other professional skincare brands. Providing beauty professionals with
unparalleled treatments and anti-aging regimens, to experience a whole new
level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI® comes
from the Latin phrase “a priori” meaning from cause to effect. The name
superbly describes our theory on the proper treatment of skin aging—from its
source, thereby delivering the best effect. This is why PRIORI® should be your
PRIORITY when it comes to skincare therapy.
Joseph A. Lewis II
PRIORI® Founder and Chemist
Your Anti-Aging Secret Weapon
(240 ml)
99.2% Natural, gentle, light lathering cleanser designed for face
and body use that leaves the skin soft, clean and revitalized.
Use Directions: Apply a small amount to moistened hands.
Lather and gently massage over the face and body. Rinse with
water and pat dry. Use once or twice daily.
(50 ml)
98.5% Natural, gentle, rich cream designed specifically for
reducing the appearance of fine lines and wrinkles. Use
Directions: Apply a small amount in the evening after cleansing
your face or as recommended by your skincare professional.
(30 ml)
99.2% Natural, light serum with silky texture that provides
instant tightening and firming effect. Use Directions: Apply
a liberal amount in the morning after cleansing. Allow to dry
before applying your next PRIORI® products to correct, hydrate
and protect.
(120 ml)
98.4% Natural, hydrates skin and protects against UV radiation
and free radicals. It has a tinted look that melts and blends with
all skin tones, provides a sheer, perfected layer of naturally
beautiful and protected skin. Use Directions: Apply daily as a city
block and generously prior to sun exposure. Re-apply as needed
or after swimming, towel drying, perspiring heavily or washing.
(15 ml)
99.2% Natural, light serum designed specifically for the delicate
eye area to reduce the appearance of fine lines and wrinkles.
Use Directions: Apply small amount to fingertips and apply thin
layer evenly around eye area. Do not apply to eyelids. Use once
or twice daily.
(50 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of fine lines and wrinkles. Ideal
for mature, dry, sun-damaged skin. Use Directions: Apply a
small amount in the morning after cleansing your face. For best
results use with PRIORI® Tightening Serum, Night Complex and
Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
(30 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of uneven skin tones. Ideal for
irregular pigmented, sun-damaged skin. Use Directions: Apply
a small amount in the morning after cleansing your face. For
best results use with PRIORI® Tightening Serum, Night Complex
and Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
80
• 21% reduction in fine lines
and wrinkles
• 60% improvement in skin
smoothness
• 70% reduction in skin
dryness
70
60
50
after
10
21
60
70
Fine Lines/Wrinkles
Smoothness
Dryness
before
after
PRIORI CoffeeBerry skincare regimen of Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Day Complex and Night Complex—3 weeks, double blind, daily use,
dermatologist expert grader evaluation, 20-subject clinical study. Results may vary.
®
®
CLEANSE
*One serving (half a cup) of fruits or vegetables provides approximately
500 ORAC units
Use Directions: Take 2 capsules once per day, preferably with a meal.
Revitalizing Cleanser
•
CORRECT
Tightening Serum
•
CORRECT & HYDRATE
Day Complex
Brightening Facial Complex
Body Shaping Complex
•
•
•
CORRECT & HYDRATE (NIGHT)
Night Complex
PROTECT
Natural Daily Protection SPF 25
•
SPECIAL CARE
Radiance Eye Serum
Body Emulsion
•
•
DIETARY
Supplements
•
•
All Skin Types
All Skin Types
•
•
•
Fine Lines and Wrinkles
Uneven Skin Tones and Pigments
Contouring (Body)
All Skin Types, Dry Skin
All Skin Types
•
•
Fine Lines and Wrinkles (Eye Area)
All Skin Types (Body)
All Skin Types
20
0
before
(180 ml)
98.9% Natural, firming body emulsion with silky texture ideal
for mature, sun-damaged or dry skin to hydrate and decrease
the visible signs of aging. Leaves skin softer, smoother, more
supple and radiant. Use Directions: Apply liberally to all areas
of the body and massage into skin. Use once or twice daily.
40
30
6000 ORAC per serving (60 Capsules)
100% Natural. Due to the sun-drenched regions of the world where
coffee grows, the fruit of the coffee plant has developed unusually
powerful means of protection, in the form of antioxidants.
Consuming CoffeeBerry® Extract as part of a daily supplement
delivers these potent polyphenol antioxidants throughout the body
to provide a healthy boost.
• Daily dose equivalent to the antioxidants of 12 Servings of Fruit!*
• 6,000 ORAC per serving
• Antioxidant protection of the whole coffee fruit
• 62% increase in
smoothness
• 58% decrease in
redness
• 58% decrease in
hyperpigmentation
• 25% decrease in
wrinkles
before
after
PRIORI® CoffeeBerry® skincare regimen of
Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Brightening Facial Complex
and Night Complex—8 weeks, double blind,
twice daily use, dermatologist expert grader
evaluation, 23-subject clinical study. Results
may vary.
before
after
PRIORI® CoffeeBerry® skincare regimen of
Brightening Facial Complex—8 weeks, double
blind, twice daily use, dermatologist expert
grader evaluation, 10-subject clinical study.
Results may vary.
before
after
Clinical evaluation of 0.5% CoffeeBerry®
extract—8 weeks, half face, double blind,
clinical evaluation, 24-subject clinical study.
Results may vary.
The first ever Natureceuticals™, all natural
Cosmeceuticals, based on Nature’s
most potent source of antioxidants—
CoffeeBerry® extract.
CoffeeBerry extract is the most potent
form of natural antioxidants of any
fruit, vegetable or tea so far tested
by ORAC method, endorsed by USDA,
with a minimum ORAC value of 15,000
µmoleTE per gram (equivalent to
1,500,000 µmoleTE per 100g). Because
of the unique composition of potent
polyphenol antioxidants, CoffeeBerry®
extract delivers superb anti-aging
benefits, including a visible reduction in
appearance of fine lines, wrinkles and
irregular skin tones.
®
CoffeeBerry® extract is the only
clinically validated, medically endorsed,
branded, patented extract of the whole
coffee fruit in topical skincare.
It’s the first and only all natural skincare
brand to deliver “Cosmeceutical” results
designed for the eco-conscious, earth
friendly consumer.
PRIORI® Professional Treatments “jump start” the PRIORI® anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster
Antioxidants are among the most popular anti-aging “cosmeceuticals” in the marketplace and have become
results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately while taking your results to the next level.
the worldwide skincare anti-aging leaders. Plants have developed unique antioxidant cellular defenses
PRIORI® offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and “problem” areas such as the hips,
against free radicals, oxidative stress and aging because they are literally “stuck in the sun,” lacking the
abdomen and thighs. We also offer shorter “lunchtime” treatments that deliver immediate gratification in the form of quick and visible results with no downtime.
mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the
warmer sun-drenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as
it is known, has developed superior free radical defense compounds. These super rich defense compounds
are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent
increased circulation will leave your skin with a natural lift and smoother lines.
green teas, fruits or vegetables.
Delivers extraordinary results, naturally:
100,000
98,600
developed the world’s first and
unique mycotoxin free whole coffee
80,000
• Moisturizes
• Soothes and calms
• Revitalizes dry, mature and sun-damaged skin
• Exfoliates
• Evens pigmentation
• Minimizes the look of fine lines and wrinkles
• Firms and tightens
cherry extract—CoffeeBerry®. Unlike
60,000
traditional coffee bean extracts which
have been used in cosmetics for many
40,200
40,000
years, CoffeeBerry is the patented
®
PRIORI® is not just about the most advanced anti-aging technologies available in the industry—it is also about providing consumers
extract of the whole coffee fruit, which
20,000
has been scientifically researched,
clinically proven, and endorsed by both
the pharmaceutical industry and the
medical profession worldwide!
13,541
with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the CoffeeBerry® Natureceuticals™
9,584
4,479
3,577
3,037
1,515
1,253
546
range, PRIORI® offers:
0
2
)
)
)
)
)
)
)
)
der)
der)
less (Raw
wed Raw
Raw (Raw Raw
lish
Pow ed Pow ts (Eng erries ( anate rries ( (Seed inach en (Bre (Plum
w
e
s
r
a
s
p
e
u
b
h
b
n
g
e
R
r
i
S
c
ln Cran ome
w Rais
,G
ato
rry ( e (Dut
Wa
P
Stra
Tea Tom
t
Che
fee hocola
Cof
C
CoffeeBerry® extract and PRIORI® CoffeeBerry® products have been extensively tested in clinical In-Vivo and
cell biological In-Vitro studies to demonstrate its
All natural smoothing, protecting,
lightening, brightening and tightening!
tightening, toning and releasing tension. The synergetic effects of detoxification, massage, lifting techniques and
botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than
Based on this knowledge, scientists
PRIORI® CoffeeBerry® Natureceuticals™ will help you look and feel good naturally, with benefits that include
superior ability to defend and protect cells against
CoffeeBerry® Extract + UVA
Green Tea Extract + UVA
& Fitness
The latest AHA technological advances with LCA complex that combines Lactic Acid and a
multi-functional essential skin vitamin complex (Vit A, Vit E, Vit C, & Pro-Vit A) in a time-released
formulation to enhance product performance and results. The first step in the PRIORI® skincare
collection, designed to restore basic skin health and fitness that is the foundation of any antiaging skincare regimen.
oxidative stress and free radicals, the major cause
of skin aging. More effective than green tea extract
in all studies, it is not surprising that the clinical
benefits in aging skin were dramatic and visible
after only short periods of use.
1
2
CoffeeBerry® extract is over 75% more effective than green
tea extract at protecting cultured skin cells from UV damage.
“Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods – 2007.” U.S. Department of Agriculture, November 2007, moleTE/100g.
Brunswick Laboratories, Inc. Data on file, moleTE/100g .
Targets aging at the cellular source—the mitochondria, and provides the highest level of topical
free radical protection—EPF® 95. Ideal for consumers who have reached a plateau with their
current skincare regimen and want more: the “triathlon” of skin fitness. The second step in the
PRIORI® anti-aging skincare treatment program, after the client has maximized skin health and
fitness with Advanced AHA.
*Protected by US and International pending patents. The CoffeeBerry® trademark and related pending patents are exclusively licensed by J&J Technologies, LC.
**Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C.
USC-9210-03
(180 ml)
99.1% Natural, light, uniquely formulated all natural body
treatment. Improves skin tone and promotes smoother body
contours while softening the skin. Use Directions: Apply twice
a day to achieve the most noticeable slimming and contouring
effect. Massage for 20-30 seconds to simultaneously stimulate
circulation. For best results, use with Body Emulsion.
You may not realize it, but you’re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your
bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry®, you’re likely relying on Lewis to put your
best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries’ most innovative breakthrough anti-aging products.
That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals.
The business model of Lewis and his business partner, Joseph C. DiNardo,
also a master product formulator and toxicologist, might be unusual, but
it’s impressively successful. The two (known to some as “the Joe’s”) invest
years of scientific research, coupled with large amounts
of R&D dollars, to bring new anti-aging technologies to
the marketplace. These top anti-aging technologies, both
pharmaceutically and medically endorsed, have been presented
at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals.
…he’s not just a chemist,
he’s a pioneer
of cosmeceuticals.
PRIORI , The Anti-Aging Authority, is the most innovative source of anti®
aging science and proprietary patented technologies for the professional
skincare market worldwide that are simply not available through any
other professional skincare brands. Providing beauty professionals with
unparalleled treatments and anti-aging regimens, to experience a whole new
level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI® comes
from the Latin phrase “a priori” meaning from cause to effect. The name
superbly describes our theory on the proper treatment of skin aging—from its
source, thereby delivering the best effect. This is why PRIORI® should be your
PRIORITY when it comes to skincare therapy.
Joseph A. Lewis II
PRIORI® Founder and Chemist
Your Anti-Aging Secret Weapon
(240 ml)
99.2% Natural, gentle, light lathering cleanser designed for face
and body use that leaves the skin soft, clean and revitalized.
Use Directions: Apply a small amount to moistened hands.
Lather and gently massage over the face and body. Rinse with
water and pat dry. Use once or twice daily.
(50 ml)
98.5% Natural, gentle, rich cream designed specifically for
reducing the appearance of fine lines and wrinkles. Use
Directions: Apply a small amount in the evening after cleansing
your face or as recommended by your skincare professional.
(30 ml)
99.2% Natural, light serum with silky texture that provides
instant tightening and firming effect. Use Directions: Apply
a liberal amount in the morning after cleansing. Allow to dry
before applying your next PRIORI® products to correct, hydrate
and protect.
(120 ml)
98.4% Natural, hydrates skin and protects against UV radiation
and free radicals. It has a tinted look that melts and blends with
all skin tones, provides a sheer, perfected layer of naturally
beautiful and protected skin. Use Directions: Apply daily as a city
block and generously prior to sun exposure. Re-apply as needed
or after swimming, towel drying, perspiring heavily or washing.
(15 ml)
99.2% Natural, light serum designed specifically for the delicate
eye area to reduce the appearance of fine lines and wrinkles.
Use Directions: Apply small amount to fingertips and apply thin
layer evenly around eye area. Do not apply to eyelids. Use once
or twice daily.
(50 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of fine lines and wrinkles. Ideal
for mature, dry, sun-damaged skin. Use Directions: Apply a
small amount in the morning after cleansing your face. For best
results use with PRIORI® Tightening Serum, Night Complex and
Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
(30 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of uneven skin tones. Ideal for
irregular pigmented, sun-damaged skin. Use Directions: Apply
a small amount in the morning after cleansing your face. For
best results use with PRIORI® Tightening Serum, Night Complex
and Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
80
• 21% reduction in fine lines
and wrinkles
• 60% improvement in skin
smoothness
• 70% reduction in skin
dryness
70
60
50
after
10
21
60
70
Fine Lines/Wrinkles
Smoothness
Dryness
before
after
PRIORI CoffeeBerry skincare regimen of Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Day Complex and Night Complex—3 weeks, double blind, daily use,
dermatologist expert grader evaluation, 20-subject clinical study. Results may vary.
®
®
CLEANSE
*One serving (half a cup) of fruits or vegetables provides approximately
500 ORAC units
Use Directions: Take 2 capsules once per day, preferably with a meal.
Revitalizing Cleanser
•
CORRECT
Tightening Serum
•
CORRECT & HYDRATE
Day Complex
Brightening Facial Complex
Body Shaping Complex
•
•
•
CORRECT & HYDRATE (NIGHT)
Night Complex
PROTECT
Natural Daily Protection SPF 25
•
SPECIAL CARE
Radiance Eye Serum
Body Emulsion
•
•
DIETARY
Supplements
•
•
All Skin Types
All Skin Types
•
•
•
Fine Lines and Wrinkles
Uneven Skin Tones and Pigments
Contouring (Body)
All Skin Types, Dry Skin
All Skin Types
•
•
Fine Lines and Wrinkles (Eye Area)
All Skin Types (Body)
All Skin Types
20
0
before
(180 ml)
98.9% Natural, firming body emulsion with silky texture ideal
for mature, sun-damaged or dry skin to hydrate and decrease
the visible signs of aging. Leaves skin softer, smoother, more
supple and radiant. Use Directions: Apply liberally to all areas
of the body and massage into skin. Use once or twice daily.
40
30
6000 ORAC per serving (60 Capsules)
100% Natural. Due to the sun-drenched regions of the world where
coffee grows, the fruit of the coffee plant has developed unusually
powerful means of protection, in the form of antioxidants.
Consuming CoffeeBerry® Extract as part of a daily supplement
delivers these potent polyphenol antioxidants throughout the body
to provide a healthy boost.
• Daily dose equivalent to the antioxidants of 12 Servings of Fruit!*
• 6,000 ORAC per serving
• Antioxidant protection of the whole coffee fruit
• 62% increase in
smoothness
• 58% decrease in
redness
• 58% decrease in
hyperpigmentation
• 25% decrease in
wrinkles
before
after
PRIORI® CoffeeBerry® skincare regimen of
Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Brightening Facial Complex
and Night Complex—8 weeks, double blind,
twice daily use, dermatologist expert grader
evaluation, 23-subject clinical study. Results
may vary.
before
after
PRIORI® CoffeeBerry® skincare regimen of
Brightening Facial Complex—8 weeks, double
blind, twice daily use, dermatologist expert
grader evaluation, 10-subject clinical study.
Results may vary.
before
after
Clinical evaluation of 0.5% CoffeeBerry®
extract—8 weeks, half face, double blind,
clinical evaluation, 24-subject clinical study.
Results may vary.
(180 ml)
99.1% Natural, light, uniquely formulated all natural body
treatment. Improves skin tone and promotes smoother body
contours while softening the skin. Use Directions: Apply twice
a day to achieve the most noticeable slimming and contouring
effect. Massage for 20-30 seconds to simultaneously stimulate
circulation. For best results, use with Body Emulsion.
You may not realize it, but you’re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your
bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry®, you’re likely relying on Lewis to put your
best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries’ most innovative breakthrough anti-aging products.
That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals.
The business model of Lewis and his business partner, Joseph C. DiNardo,
also a master product formulator and toxicologist, might be unusual, but
it’s impressively successful. The two (known to some as “the Joe’s”) invest
years of scientific research, coupled with large amounts
of R&D dollars, to bring new anti-aging technologies to
the marketplace. These top anti-aging technologies, both
pharmaceutically and medically endorsed, have been presented
at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals.
…he’s not just a chemist,
he’s a pioneer
of cosmeceuticals.
PRIORI , The Anti-Aging Authority, is the most innovative source of anti®
aging science and proprietary patented technologies for the professional
skincare market worldwide that are simply not available through any
other professional skincare brands. Providing beauty professionals with
unparalleled treatments and anti-aging regimens, to experience a whole new
level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI® comes
from the Latin phrase “a priori” meaning from cause to effect. The name
superbly describes our theory on the proper treatment of skin aging—from its
source, thereby delivering the best effect. This is why PRIORI® should be your
PRIORITY when it comes to skincare therapy.
Joseph A. Lewis II
PRIORI® Founder and Chemist
Your Anti-Aging Secret Weapon
(240 ml)
99.2% Natural, gentle, light lathering cleanser designed for face
and body use that leaves the skin soft, clean and revitalized.
Use Directions: Apply a small amount to moistened hands.
Lather and gently massage over the face and body. Rinse with
water and pat dry. Use once or twice daily.
(50 ml)
98.5% Natural, gentle, rich cream designed specifically for
reducing the appearance of fine lines and wrinkles. Use
Directions: Apply a small amount in the evening after cleansing
your face or as recommended by your skincare professional.
(30 ml)
99.2% Natural, light serum with silky texture that provides
instant tightening and firming effect. Use Directions: Apply
a liberal amount in the morning after cleansing. Allow to dry
before applying your next PRIORI® products to correct, hydrate
and protect.
(120 ml)
98.4% Natural, hydrates skin and protects against UV radiation
and free radicals. It has a tinted look that melts and blends with
all skin tones, provides a sheer, perfected layer of naturally
beautiful and protected skin. Use Directions: Apply daily as a city
block and generously prior to sun exposure. Re-apply as needed
or after swimming, towel drying, perspiring heavily or washing.
(15 ml)
99.2% Natural, light serum designed specifically for the delicate
eye area to reduce the appearance of fine lines and wrinkles.
Use Directions: Apply small amount to fingertips and apply thin
layer evenly around eye area. Do not apply to eyelids. Use once
or twice daily.
(50 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of fine lines and wrinkles. Ideal
for mature, dry, sun-damaged skin. Use Directions: Apply a
small amount in the morning after cleansing your face. For best
results use with PRIORI® Tightening Serum, Night Complex and
Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
(30 ml)
98.5% Natural, gentle, light-weight cream designed specifically
for reducing the appearance of uneven skin tones. Ideal for
irregular pigmented, sun-damaged skin. Use Directions: Apply
a small amount in the morning after cleansing your face. For
best results use with PRIORI® Tightening Serum, Night Complex
and Natural Daily Protection SPF 25 or as recommended by your
skincare professional.
80
• 21% reduction in fine lines
and wrinkles
• 60% improvement in skin
smoothness
• 70% reduction in skin
dryness
70
60
50
after
10
21
60
70
Fine Lines/Wrinkles
Smoothness
Dryness
before
after
PRIORI CoffeeBerry skincare regimen of Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Day Complex and Night Complex—3 weeks, double blind, daily use,
dermatologist expert grader evaluation, 20-subject clinical study. Results may vary.
®
®
CLEANSE
*One serving (half a cup) of fruits or vegetables provides approximately
500 ORAC units
Use Directions: Take 2 capsules once per day, preferably with a meal.
Revitalizing Cleanser
•
CORRECT
Tightening Serum
•
CORRECT & HYDRATE
Day Complex
Brightening Facial Complex
Body Shaping Complex
•
•
•
CORRECT & HYDRATE (NIGHT)
Night Complex
PROTECT
Natural Daily Protection SPF 25
•
SPECIAL CARE
Radiance Eye Serum
Body Emulsion
•
•
DIETARY
Supplements
•
•
All Skin Types
All Skin Types
•
•
•
Fine Lines and Wrinkles
Uneven Skin Tones and Pigments
Contouring (Body)
All Skin Types, Dry Skin
All Skin Types
•
•
Fine Lines and Wrinkles (Eye Area)
All Skin Types (Body)
All Skin Types
20
0
before
(180 ml)
98.9% Natural, firming body emulsion with silky texture ideal
for mature, sun-damaged or dry skin to hydrate and decrease
the visible signs of aging. Leaves skin softer, smoother, more
supple and radiant. Use Directions: Apply liberally to all areas
of the body and massage into skin. Use once or twice daily.
40
30
6000 ORAC per serving (60 Capsules)
100% Natural. Due to the sun-drenched regions of the world where
coffee grows, the fruit of the coffee plant has developed unusually
powerful means of protection, in the form of antioxidants.
Consuming CoffeeBerry® Extract as part of a daily supplement
delivers these potent polyphenol antioxidants throughout the body
to provide a healthy boost.
• Daily dose equivalent to the antioxidants of 12 Servings of Fruit!*
• 6,000 ORAC per serving
• Antioxidant protection of the whole coffee fruit
• 62% increase in
smoothness
• 58% decrease in
redness
• 58% decrease in
hyperpigmentation
• 25% decrease in
wrinkles
before
after
PRIORI® CoffeeBerry® skincare regimen of
Revitalizing Cleanser, Radiance Eye Serum,
Tightening Serum, Brightening Facial Complex
and Night Complex—8 weeks, double blind,
twice daily use, dermatologist expert grader
evaluation, 23-subject clinical study. Results
may vary.
before
after
PRIORI® CoffeeBerry® skincare regimen of
Brightening Facial Complex—8 weeks, double
blind, twice daily use, dermatologist expert
grader evaluation, 10-subject clinical study.
Results may vary.
before
after
Clinical evaluation of 0.5% CoffeeBerry®
extract—8 weeks, half face, double blind,
clinical evaluation, 24-subject clinical study.
Results may vary.
The first ever Natureceuticals™, all natural
Cosmeceuticals, based on Nature’s
most potent source of antioxidants—
CoffeeBerry® extract.
CoffeeBerry extract is the most potent
form of natural antioxidants of any
fruit, vegetable or tea so far tested
by ORAC method, endorsed by USDA,
with a minimum ORAC value of 15,000
µmoleTE per gram (equivalent to
1,500,000 µmoleTE per 100g). Because
of the unique composition of potent
polyphenol antioxidants, CoffeeBerry®
extract delivers superb anti-aging
benefits, including a visible reduction in
appearance of fine lines, wrinkles and
irregular skin tones.
®
CoffeeBerry® extract is the only
clinically validated, medically endorsed,
branded, patented extract of the whole
coffee fruit in topical skincare.
It’s the first and only all natural skincare
brand to deliver “Cosmeceutical” results
designed for the eco-conscious, earth
friendly consumer.
PRIORI® Professional Treatments “jump start” the PRIORI® anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster
Antioxidants are among the most popular anti-aging “cosmeceuticals” in the marketplace and have become
results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately while taking your results to the next level.
the worldwide skincare anti-aging leaders. Plants have developed unique antioxidant cellular defenses
PRIORI® offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and “problem” areas such as the hips,
against free radicals, oxidative stress and aging because they are literally “stuck in the sun,” lacking the
abdomen and thighs. We also offer shorter “lunchtime” treatments that deliver immediate gratification in the form of quick and visible results with no downtime.
mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the
warmer sun-drenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as
it is known, has developed superior free radical defense compounds. These super rich defense compounds
are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent
increased circulation will leave your skin with a natural lift and smoother lines.
green teas, fruits or vegetables.
Delivers extraordinary results, naturally:
100,000
98,600
developed the world’s first and
unique mycotoxin free whole coffee
80,000
• Moisturizes
• Soothes and calms
• Revitalizes dry, mature and sun-damaged skin
• Exfoliates
• Evens pigmentation
• Minimizes the look of fine lines and wrinkles
• Firms and tightens
cherry extract—CoffeeBerry®. Unlike
60,000
traditional coffee bean extracts which
have been used in cosmetics for many
40,200
40,000
years, CoffeeBerry is the patented
®
PRIORI® is not just about the most advanced anti-aging technologies available in the industry—it is also about providing consumers
extract of the whole coffee fruit, which
20,000
has been scientifically researched,
clinically proven, and endorsed by both
the pharmaceutical industry and the
medical profession worldwide!
13,541
with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the CoffeeBerry® Natureceuticals™
9,584
4,479
3,577
3,037
1,515
1,253
546
range, PRIORI® offers:
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CoffeeBerry® extract and PRIORI® CoffeeBerry® products have been extensively tested in clinical In-Vivo and
cell biological In-Vitro studies to demonstrate its
All natural smoothing, protecting,
lightening, brightening and tightening!
tightening, toning and releasing tension. The synergetic effects of detoxification, massage, lifting techniques and
botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than
Based on this knowledge, scientists
PRIORI® CoffeeBerry® Natureceuticals™ will help you look and feel good naturally, with benefits that include
superior ability to defend and protect cells against
CoffeeBerry® Extract + UVA
Green Tea Extract + UVA
& Fitness
The latest AHA technological advances with LCA complex that combines Lactic Acid and a
multi-functional essential skin vitamin complex (Vit A, Vit E, Vit C, & Pro-Vit A) in a time-released
formulation to enhance product performance and results. The first step in the PRIORI® skincare
collection, designed to restore basic skin health and fitness that is the foundation of any antiaging skincare regimen.
oxidative stress and free radicals, the major cause
of skin aging. More effective than green tea extract
in all studies, it is not surprising that the clinical
benefits in aging skin were dramatic and visible
after only short periods of use.
1
2
CoffeeBerry® extract is over 75% more effective than green
tea extract at protecting cultured skin cells from UV damage.
“Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods – 2007.” U.S. Department of Agriculture, November 2007, moleTE/100g.
Brunswick Laboratories, Inc. Data on file, moleTE/100g .
Targets aging at the cellular source—the mitochondria, and provides the highest level of topical
free radical protection—EPF® 95. Ideal for consumers who have reached a plateau with their
current skincare regimen and want more: the “triathlon” of skin fitness. The second step in the
PRIORI® anti-aging skincare treatment program, after the client has maximized skin health and
fitness with Advanced AHA.
*Protected by US and International pending patents. The CoffeeBerry® trademark and related pending patents are exclusively licensed by J&J Technologies, LC.
**Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C.
USC-9210-03