In Kind - Venture for Fund Raising

9/14/2010
Engaging Support in Forest Restoration
in the Philippines
Vision & Mission
Haribon takes the lead in nature conservation
for the people, with the people. It is a
membership organization committed to nature
conservation through community
empowerment and scientific excellence.
1
9/14/2010
Forest Cover Loss in the last 100 years
Less than 6% of original forest remains
Environmental
Science for Social
Change, 1999
Almost 1 million
hectares of Philippine
rainforests are still
subject to intensive
logging and the
remaining areas are
under threat from
conversion to other
uses such as mining.
Important Biodiversity
Areas
Mining areas (existing
& applications)
Timber license
agreements
(Source: DENR, 2004)
2
9/14/2010
Support for forest restoration was
usually from funded projects. In the
last few years, Haribon tapped support
from individuals and corporations.
White Lauan
Shorea contorta
In 2005, Haribon launched ROAD to
2020 which aims to restore 1 million
hectares of forest by year 2020 using
native tree species.
Central Cordillera
3
9/14/2010
Engaging Support
Types of
Support
1. Cash
2. In Kind
3. Projects
Haribon Junior Ambassador BJ Forbes
Types of
Support
4
9/14/2010
Cash: Adopt-a-Seedling
Corporations and individuals pay P100 per
seedling and plant the seedlings themselves or
have Haribon volunteers and community
partners plant them in different sites in the
country
Ocular of Hyundai Phil.
April 2010
Suzuki Phils.,
February 2, 2010
Adopt-aSeedling
Cash: Adopt-a-Seedling
Adopt-aSeedling
5
9/14/2010
Cash: Donation, Coinbanks,
Events/Event beneficiary
1. Kenju (2009)
2. Hewlett Packard’s Run Forest Run Kythe 5k lang (since
2008)
3. Haribon’s Million Hectare Pledge Walk (since 2007)
Megaworld Fun Run, Jan 2010
Green Re-fashion, Apr 2010
Events
Cash: Cause Marketing
1.
2.
3.
4.
5.
Tree Hugger ballpens (2010)
L’Oreal Serie Nature (2008-2010)
Coffee Bean & Tea Leaf (2008-2009)
Bloom (2008-2009)
Rustan’s U Swim (2009)
Cause
Marketing
6
9/14/2010
Summary (2005 - 2010)
Support
Private Sector Contribution
(Corporations, Individuals, Schools)
Support
7
9/14/2010
In Kind
5-year partnership with GMA 7, the biggest television network
in raising awareness for ROAD to 2020, Haribon’s
advocacy on forest restoration
Breathe Life
Harpoe
Nurseries
Television
In Kind
5-year partnership with The Manila Times, a national
broadsheet in raising awareness for conservation
Broadsheet
8
9/14/2010
In Kind
5-year partnership with The Manila Times, a national
broadsheet in raising awareness for conservation
Broadsheet
In Kind
5-year partnership with The Manila Times, a national
broadsheet in raising awareness for conservation
Broadsheet
9
9/14/2010
In Kind
5-year partnership with The Radio Partners, an association
of 5 FM radio stations in Metro Manila which airs Haribon’s
ads for free. It also has a provincial station which reaches
the major cities of Bacolod, Cebu, Cagayan de Oro, Davao
& General Santos in Visayas and Mindanao.
Radio
In Kind
5-year partnership with Meralco Millenium Foundation to
raise awareness on biodiversity conservation through
billboards and use of its facilities particularly its Mini
Theater for membership and other related activities
Facilities
10
9/14/2010
In Kind
Event Partners for Haribon’s Wild Manila Adventure Race,
Badminton Tournament, Kite Festival (2003-2005)
Products
In Kind
Exhibit Venues
Biodiversity Exhibit, SM San Lazaro
Green Re-fashion, SM Marikina
Exhibit
Venue
11
9/14/2010
In Kind
Creatives
Creatives
In Kind
Online Payment Facility
Online
Payment
Facility
12
9/14/2010
In Kind
Championing Earth Day
Earth Day 2009
Event
Champion
Projects
Preparation of a Wildlife Conservation Plan for Shangri-la
Resort and Spa in Boracay in 2007
Projects
13
9/14/2010
Projects
Biodiversity assessment and bird watching trainings for
Nuvali, Ayala Land’s 1,200-hectare residential-commercial
development in 2008 and 2009
Projects
Projects
Establishment of a native tree nursery in Caliraya
Watershed through a grant from the Coca Cola Foundation
Philippines in 2010
Projects
14
9/14/2010
Best Practices
Best Practice
• Continued awareness raising and visibility for
biodiversity conservation using all accessible and
available channels (tri-media, website, events,
exhibits, Haring Ibon, celebrity endorsers)
Angelu de Leon, 2010
Best Practice
PioloPascual, 2007
15
9/14/2010
Best Practice
• Donor management through continuous
education and advocacy on Haribon’s forest
restoration program
Hewlett Packard, 2010
Best Practice
Best Practice
• Networking to ensure a wider reach of other
groups and organizations (academe, professional)
and finding mutual areas for collaboration and
partnerships
St. Theresa’s College, 2010
De La Salle University, 2010
Best Practice
16
9/14/2010
Best Practice
• Opportunities for volunteerism for
a better appreciation of conservation
Best Practice
Challenges
17
9/14/2010
Challenges
• Continued awareness raising for biodiversity
conservation using all accessible and available
channels (tri-media, website, Haring Ibon,
events, celebrity endorsers)
Junior Ambassadors
Membership Orientation, 2010
Challenges
Challenges
• Long-term corporate social responsibility
program for biodiversity conservation and
strategy to better engage the private sector
Challenges
18
9/14/2010
Challenges
• Change in the focal persons in the companies
Challenges
Challenges
• Reporting and feedback
Challenges
19
9/14/2010
Thank you
www.haribon.org.ph
20