Great English marketing copy, creative ideas that work. Gets it done

PrimeTime! March 2014
Shifting Gears
How to Grow Your Brand and Prosper
in a Changing Retail Environment
In today’s challenging retail landscape, Cantrex Nationwide dealers need to
take advantage of the tools we offer to shift gears and grow their most valuable
brand – their business! Outmoded practices no longer work in a world where
knowledgeable, tech-savvy consumers can shop for deals on a smartphone or
tablet while bargain-hunting in your store!
Jeannine Ghaleb
Chief Operating Officer
Cantrex Nationwide
The 2009 Great Recession, which took a toll on retailers large and small, may
be technically over but we are at a turning point, as the digital era heightens
competition and borders fade away. Despite the challenges, if our independent
retailers embrace the changes, they have an opportunity to grow exponentially
and secure a sustainable future in our
ever-changing marketplace.
Think globally, act locally
With a website (or e-store) as compelling and attractive as your
physical store, you can attract e-shoppers from near and far – as
well as carry a much wider selection of products than you have
space for in your physical location. Our Cantrex Nationwide team
can recommend website and multi-media suppliers specialized in
your industry, to help you reach your e-customers.
Fortunately, value is not limited to price, and this is where the
creative, canny independent dealer can shine. Independents
should continue to exploit their innate advantages: they can adapt
more quickly to changes in consumer behavior; they can offer
the highly personalized services that create loyalty and would be
uneconomical for large chains; and they can offer unique products
attractive to their local markets. Remember: while many consumers may start their shopping online, many still prefer to handle an
item before buying it.
(Cont pg 4)
Bigger, Stronger, More than 50 years of Success!
Turnkey Programs and Solutions To
Help You Shine
Ready to gear-up your business? Talk to your Business
Development Manager or the Cantrex Nationwide contacts below.
TRENDZ - A “STORE-IN-ASTORE” FOR CONSUMER
ELECTRONICS RETAILERS
Increase sales by adding a
Trendz appliance department
to your electronics store – in
less than 2,000 sq. ft.! You get
a Trendz appliance layout, store branding, customized
marketing, and sales training to ensure your success.
To determine if Trendz is right for your Consumer Electronics
store, please contact:
John Garey: Tel: 647-795-9998 ext. 1202
e-mail: john.garey@cantrex.com, or
Denis Corbeil : Tel: 514-906-6087
e-mail: denis.corbeil@cantrex.com
“POWERED BY MATTRESS
WORLD” – A “STORE-IN-ASTORE” FOR FURNITURE,
APPLIANCE AND CONSUMER
ELECTRONICS RETAILERS
Add a bedding department
to your store with this fully
supported mini-version of
our successful standalone
Mattress World banner. You get sales training;
dedicated operational support; a structured marketing
program with monthly flyers, and a website; a sleep
accessories program (pillows, protectors and bed
frames); special Mattress World discounts, incentives
and much more.
To determine if ¨Powered by Mattress World” is right for your
store, please contact:
Corey McMullan: Tel: 647-795-9998 ext. 1218
e-mail: corey.mcmullan@cantrex.com
IN-STORE DESIGN LAYOUT & VISUAL
PRESENTATION – FOR FURNITURE,
APPLIANCE AND BEDDING RETAILERS
Optimize your store’s
performance with an in-store
experience that wows your
customers! You get complete
floor planning and category
layouts, design, styling,
coordinated finishes and
fabrics.
For a sizzling store presentation, please contact:
Pat Kelly: Tel: 647-795-9998 ext. 1214;
e-mail: patrick.kelly@cantrex.com, or
John Garey: Tel: 647-795-9998 ext. 1202;
e-mail: john.garey@cantrex.com, or
Denis Corbeil: Tel: 514-906-6087;
e-mail: denis.corbeil@cantrex.com, or
Ginette Lamothe: Tel: 514-906-6094;
e-mail: ginette.lamothe@cantrex.com
FURNITURE IMPORT PROGRAM –
EXCLUSIVE PRODUCTS TO HELP
FURNITURE RETAILERS COMPETE
Get a competitive edge and draw traffic to your store
with exclusive products negotiated by our furniture
merchandisers. Our shared-container program lets
you buy in small quantities and save on container
costs so you can sell profitably at popular price points.
A dedicated Cantrex Nationwide team handles all
logistics – from ordering to customs, duties, freight,
tracking and invoicing – saving you time and money.
To join our Furniture Import Program, please contact:
Pat Kelly: Tel: 647-795-9998 ext. 1214;
e-mail: patrick.kelly@cantrex.com, or
Johanne Brin: Tel: 514-906-6095;
e-mail: johanne.brin@cantrex.com, or
Patrick Bartolo : Tel: 514-906-6085;
email: patrick.bartolo@cantrex.com
INTEGRATED E-MARKETING TOOLS
TO REACH TODAY’S SOPHISTICATED
E-SHOPPERS
To integrate these indispensable e-tools into your
business, contact your Business Development
Manager today!
PRIVATE BRANDS – EXCLUSIVITY AND
HIGHER MARGINS FOR FURNITURE
AND BEDDING RETAILERS
Cantrex Nationwide is proud to be the only marketing
& buying group in Canada with its own appliance
brand - GE Allura! It features a major appliance
collection in White and Stainless, and a two-year,
parts-and-labour warranty! Our Allura Furniture
boasts six Canadian-made frames, a full cross-over
value pack, and 21 colour combinations. Allura chairs
come in seven styles, and 60 fabrics – all at a single
competitive price! Allura by Sealy, with 10 mattress
models across three different core constructions, has
been carefully positioned in the low to mid-high price
range. Cool Elegance iSeries by Serta mattresses
feature hybrid and foam core construction, and
a 25-year warranty; these premium products are
designed to raise your average unit selling price!
Distribution of these brands is controlled by our
dedicated merchandising team.
To discuss whether your store could benefit from these
private brands, please contact:
Corey McMullan: Tel: 647-795-9998 ext. 1218;
e-mail: corey.mcmullan@cantrex.com, or
Pat Kelly: Tel: 647-795-9998 ext. 1214;
e-mail: patrick.kelly@cantrex.com, or
Denis Corbeil: Tel: 514-906-6087;
e-mail: denis.corbeil@cantrex.com
Johanne Brin: Tel: 514-906-6095;
e-mail: johanne.brin@cantrex.com
HOME FASHION ACCESSORIES –
FOR FURNITURE RETAILERS
Showcase your lines with
high-margin accessories
that add warmth and
style. Create inviting
rooms (vignettes) with our
complete accessorizing
plan, pre-approved
selections and shipping
programs.
To professionally accessorize your furniture store, please
contact:
Pat Kelly: Tel: 647-795-9998 ext. 1214;
e-mail: patrick.kelly@cantrex.com, or
Ginette Lamothe: Tel: 514-906-6094;
e-mail: ginette.lamothe@cantrex.com
“The entire Cantrex Nationwide team is working hard to
ensure the success of our members and vendor partners
is a priority. Don’t be shy to contact us; we are open to
your suggestions and here to listen to your needs!”
Jean Favreau
Senior Vice President
Cantrex Nationwide
Shifting Gears
How to Grow Your Brand and Prosper
in a Changing Retail Environment
(Cont from pg 1)
Put technology to work for you
Technology needs to work for you on your sales floor, and your staff needs to use it to your advantage. This will ensure
that the in-store experience matches your customers’ expectations. MemberNet’s Online Learning Center offers staff
development modules, ranging from salesmanship to product information, and understanding the iShopper.
Don’t neglect your pre- and post-sales marketing, which attracts and creates loyal consumers. Our cost-effective,
member-services programs can help. Take advantage of free seminars and professional education courses at
PrimeTime! – the payoff can be immediate! Continuous learning and the right tools will position you to succeed in
today’s marketplace.
Category management – an important piece in your profitability puzzle
The right category management system can help ensure that every square foot of your space contributes to your bottom line. Don’t let supplier representatives, with their spin-off offers and deep discounts, dictate what you display on
your valuable sales floor. Knowing how much retail space to allocate to each category varies by industry. That’s why
Cantrex Nationwide constantly gathers as much industry data as possible to help our retailers with their analyses.
Don’t hesitate to ask our merchandising team for help in determining the best mix to maximize your profitability.
Introduce new product categories or accessorize your sales floor to increase its “wow” factor. If your store can accommodate another 1,500 to 2,000 sq. ft. of retail space, consider adding appliances or bedding as a “store-in-a-store.”
Our Cantrex Nationwide team can help you analyze the potential, and implement these traffic-building opportunities.
Play in the big leagues with our Total Integrated Solution
Fortunately, Cantrex Nationwide is well-equipped to help independent retailers deal with change. We’ve done
our homework. We’ve designed a wide range of services covering all facets of business operations to help you
maximize sales and profitability -- from purchasing, inventory financing, operational support, in-store and online
marketing, sales-staff training, and consumer financing to merchandising, web development and in-store design.
Unmatched by any other buying and marketing group in Canada, these services can put you in the big leagues for
the long term.
Jeannine Ghaleb
COO, Cantrex Nationwide