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Neustar AdAdvisor Audiences Reference Guide
Marketing Solutions | Neustar® AdAdvisor® Audiences Reference Guide Neustar AdAdvisor Audiences Reference Guide Understanding Neustar AdAdvisor Audiences Online advertising campaigns often rely solely on consumer demographic information to define an audience. However, successful campaigns use additional data to precisely identify a particular audience. This makes AdAdvisor unique in being able to match display ads across devices in a seamless, targeted way with the highest quality of online audience profiles in the industry. AdAdvisor Audiences help marketers go beyond mere demographics — and provides the most trusted offline data source for portable, cross platform online targeting. Neustar partners utilize AdAdvisor Audiences to harness the breadth and depth of offline attributes to identify groups of US households likely to exhibit a particular characteristic, interest or attribute. For example, if you are looking to reach “Households More Likely to Own a BMW Vehicle”, AdAdvisor can identify the audience that represents the consumers most likely to exhibit this specific behavior of owning a BMW. Based on this data, a clear, concise and specific RFP response can be prepared for the appropriate vendors for a scalable, successful and efficient online ad buy. Our Insights AdAdvisor Audiences are derived from our real time consumer insight engine that is fueled by the most authoritative consumer information available. AdAdvisor Audiences combines our proprietary analytics platform with the Neustar core data assets using a direct delivery network. www.neustar.biz In Practice Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz AdAdvisor Audiences in Action To aid in implementing AdAdvisor Audiences, the solution comes with access to a web-based Audience Planner tool within the PlatformOne interface to allow precise campaign planning through audience discovery. The audience planner draws from our comprehensive offline data insights and allows audiences to be built based on specific objectives. As a result, you can use the insights to: • Reach a target audience • Launch a competitive conquesting campaign • Analyze the behaviors behind audience composition, or custom audience targeting When building an audience, users can overlay a wide range of attributes, including brand preferences, product affinities, and psychographic and demographic variables. Once audiences have been created, they can be saved and shared with a preferred media platform (we have over 50 partnerships) to launch an online campaign. Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz 3 4 2 1 Reference Guide Key 1 Number of offline US households associated with the audience and reach by platform 2 Demographic Descriptors Age Average age of head of household Income Home Ownership Average income of household Percentage of households that own their primary residence Children Percentage of households that have children under the age of 18 Married Percentage of households with married occupants Urbanicity Cost of Living The population density of the area that the households in the audience reside in (R) Rural, (C) City, (S) Suburban,(U) Urban, (UC) Urban-Core Percentage of households located in a high to low cost of living area (Lowest cost of living equals 0% Highest cost of living equals 100%) 3 Index or likelihood of an audience to exhibit a particular behavior as compared to the national average (a value of 1 represents average) 4 Audience Size (Slider Bar) Select the audience size and the associated index Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz AdAdvisor Reference Guide AdAdvisor partners can access a variety of pre-built audience groups for popular targeting criteria and below is a summary of those currently available. Each pre-defined audience group allows you to target a portion of the US population that indexes high for a particular behavior, characteristic, opinion or brand preference. For instance, “Automotive — Vehicle Make — BMW” identifies households that are most likely to own a BMW. Available Audience Groups Include: • Automotive • Entertainment • Household Products • Presences of Children • Beauty Products • Grocery • Life Events • Restaurants • Beverages • Healthcare Products • Personal Care • Shopping • Demographics • Hobbies & Interests • Personal Financing • Style & Fashion • Education • Home Improvement • Pets • Technology & Computing • Travel 2014 Neustar AdAdvisor Reference Guide Automotive Auto Insurance Vehicle Type, Cont. Vehicle Make, Cont. Auto Parts/Auto Repair, Cont. AAA Domestic-Any SUV GMC Jiffy Lube Allstate Foreign-Any Compact Honda Napa Auto Parts Farmers Foreign-Any Midsize Hyundai Pep Boys Geico Foreign-Any SUV Jeep Sears Progressive Any Compact Kia Wal-Mart State Farm Any Midsize Land Rover Gas Brand Number of Vehicles in Household Any Pickup Lexus Cheveron Three Any Luxury Mazda Citgo Two Entry SUV Mercedes-Benz Conoco One Any SUV Nissan Diamond Shamrock Vehicle Type Any Van Subaru Exxon Domestic-Premium Midsize Any Hybrid Toyota Gulf Domestic-Midsize SUV Vehicle Make Volkswagen Hess Foreign-Premium Compact Acura Volvo Marathon Foreign-Premium Midsize Audi Memberships Mobil Premium Compact BMW American Auto Association (AAA) Shell Premium Midsize Buick Auto Parts/Auto Repair Speedway Full Size Pickup Cadillac Advance Auto Parts Sunoco Compact Van Chevy Auto Zone Texaco Domestic-Any Compact Chrysler Discount Tire Financing Domestic-Any Midsize Dodge Firestone From Auto Manufacturer Domestic-Any Pickup Ford Goodyear Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Beauty Products Blush Facial Cleansing, Cont. Lip Stick/Lip Gloss, Cont. Moisturizer, Cont. Avon Mary Kay Maybelline Olay Clinique Neutrogena Revlon Pond’s Cover Girl Olay Mascara Suave Estee Lauder Foundation Make-Up Almay Vaseline Intensive Care L’Oreal Almay Avon Nail Polish Mary Kay Avon Clinique Avon Maybelline Clinique Cover Girl Cover Girl Revlon Cover Girl L’Oreal Cutex Eye Shadow/Liner Estee Lauder Mary Kay Maybelline Almay Lancome Maybelline O.P.I. Avon L’Oreal Revlon Revlon Clinique Mary Kay Moisturizer Sally Hansen Cover Girl Maybelline Aveeno Wet’N Wild Estee Lauder Neutrogena Avon Perfume/Cologne Lancome Olay Bath & Body Works Bath & Body Works L’Oreal Revlon Clinique Calvin Klein M.A.C. Lip Stick/Lip Gloss Dove Chanel Mary Kay Avon Eucerin Clinique Max Factor Clinique Jergens Cool Water Maybelline Cover Girl Johnson & Johnson Dolce & Gabbana Revlon Estee Lauder L’Oreal Elizabeth Taylor Wet’N Wild Lancome Lubriderm Estee Lauder Facial Cleansing L’Oreal Mary Kay Giorgio Armani Clean & Clear M.A.C. Neutrogena Ralph Lauren Clinique Mary Kay Nivea Victoria Secret Beverages Alcoholic Drinks Non-Alcoholic Drinks Beer Drinkers Imported Beer Drinkers Coffee Drinkers Instant Hot Cocoa Mix Drinkers Wine Drinkers Flavored Alcohol Drinkers Diet Cola Drinkers Milk Flavoring Drinkers Liquor drinkers Light/ Low Calorie Beer Drinkers Energy Drink Drinkers Non-Cola Carbonated Drinkers Rye Drinkers Irish Whiskey Drinkers Espresso/ Cappuccino Drinkers Fruit Juice Drinkers Wcanadian Whiskey Drinkers Microbrew Beer Drinkers Orange Juice (Frozen) Drinkers Regular Cola Drinkers Champagne & Sparkling Wine Drinkers Prepared Cocktail Mix Drinkers Orange Juice (Fresh) Drinkers Regular Tea Drinkers Coolers- drank in the last 30 days Regular Domestic Beer Drinkers Ground Coffee Consumers Sparkling Waters/ Seltzer Drinkers Fruit Flavored Cooler Drinkers Rum Drinkers Iced Tea (Ready to drink) Drinkers Thirst Quench/ Sports Drinkers Cordial & Liqueur Drinkers Scotch/ Whiskey Drinkers in the last 30 Days Iced Tea (Instant Mix) Drinkers Tomato/ Vegetable Juice Drinkers Domestic Dinner Wine Drinkers Tequila Drinkers Instant Coffee Drinkers Diet Drink or Sugar Free Drinkers Gin Drinkers Vodka Drinkers Instant Flavored Coffee Drinkers Drink non-carbonated bottled water Imported Dinner Wine Drinkers *You may only use AdAdvisor audience insights in connection with alcohol advertising if you comply with all applicable laws and contain targeting to the US and Canada. You must also comply with industry standards, and only not target individuals who are below the legal drinking age or pregnant. Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Demographics Home Ownership Employment Status, Cont. Marital Status, Cont. Languages Spoken, Cont. Own Primary Residence Employed Part-Time Married Read Spanish Newspaper Rented Apartment Employed Full or Part Time Widowed Read Spanish Magazine Average Household Income Retired Divorced/Separated Watch Spanish Language TV Household Inc: < $20,000 Currently Self-Employed Not Married Political Household Inc: $20,000 - $39,999 Currently Self-Employed and Company Size under 10 People Tenure - Primary Residence Registered Republican Household Inc: $40,000 - $49,999 Currently Self-Employed and Company Size under 50 People Current Residence Tenure: <12 Months Registered Democrat Household Inc: $50,000 - $74,999 Currently Self-Employed and Company Size under 100 People Current Residence Tenure: >12 Months Registered Independent Household Inc: $75,000 - $99,999 Head of Household Languages Spoken Registered to Vote Household Inc: $100,000 - $149,999 Female Head of Household Languages Spoken in Home: Mostly English But Some Spanish Liberal Political Outlook Household Inc: $150,000+ Male Head of Household Languages Spoken in Home: Mostly Spanish But Some English Conservative Political Outlook Employment Status Marital Status Languages Spoken in Home: Only Spanish Employed Full-Time Single (Never Married) Listen to Spanish Radio Education Highest Level of Education for Head of Household Currently Enrolled High School-12 Yr (Graduated) Some Graduate School Full-Time College Student Some College Graduate Degree Part-Time College Student College Graduate Graduated College or More Full/Part-Time College Student Entertainment Television Shows Television Shows, Cont. Television Shows, Cont. Live Shows Top Chef Army Wives Keeping up With the Kardashians R&B/ Hip-Hop/ Rap Concert CNN Newsroom Law & Order SVU The Walking Dead Country Concert Daily Show with Jon Stewart Pawn Stars Hawaii Five-O Rock Concert Private Practice Glee Mike & Molly Live Theater Two and a Half Men Modern Family Movies Dancing with the Stars Dexter Attends Movies Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Grocery Packaged Pie Crust Syrup Frozen Novelty Treats, Cont. Bread, Cont. Canned Soup, Cont. Keebler Aunt Jemima Popsicle Frozen Treats Sunbeam Other Campbell’s Pillsbury Hungry Jack Frozen Pizza Wonder College Inn Broth BBQ/Seasoning Sauces Log Cabin California Pizza Kitchen Cold Cereal Healthy Choice Soup A-1 Mrs. Butterworth’s Celeste Cheerios (Regular) Progresso Frank’s Red Hot Sugar Substitutes Digiorno Honey Nut Cheerios Swanson Broth French’s Splenda Red Baron Multi Grain Cheerios Pasta K.C. Masterpiece Sweet’N Low Tombstone Cinnamon Toast Crunch American Beauty Kikkoman Coffee Creamer Totino’s Cocoa Puffs Barilla Kraft Borden Cremora Frozen Vegetables Fiber One Buitoni Lawry’s Coffee Rich Birds Eye Kellogg’s Frosted Mini-Wheats Goya Lea & Perrins International Delight Freshlike Kellogg’s Corn Flakes Ronzoni McCormick Nestle Coffee-Mate Green Giant Kellogg’s Frosted Flakes San Giorgio Tabasco Yogurt Pictsweet Kellogg’s Froot Loops Pancake/Waffle Mix Sweet Baby Ray’s Breyers Frozen Yogurt Kellogg’s Raisin Bran Aunt Jemima Ketchup Dannon Ben & Jerry’s Kellogg’s Rice Krispies Bisquick Heinz La Yogurt Breyers Kellogg’s Special K Regular Hungry Jack Pillsbury Hunt’s Light’N Lively Dannon Kellogg’s Special K Red Berry Krusteaz Jams & Jellies Yoplait Edy’s Lucky Charms Peanut Butter Smucker’s Frozen Dinner Haagen-Dazs Post Honey Bunches Of Oats Jif Welch’s Banquet Dinners Yoplait Hot Cereal Peter Pan Margarine Healthy Choice Bagels Quaker Old Fashioned Oats Skippy Land O’Lakes Lean Cuisine Lender’s Quaker Express Instant Oatmeal Smucker’s Shedd’s Spread Country Crock Marie Callender’s Thomas’ Quaker Instant Oatmeal Pickles Smart Balance Stouffer’s Homestyle Dinner Pepperidge Farm Quaker Quick Oats Claussen I Can’t Believe its not Butter Hungry Man (Swanson) Store Brand Quaker Quick Grits Vlasic Mayo Weight Watchers Smart Ones Bread Nabisco Prepared Meals Hellmann’s Frozen Novelty Treats Arnold Quaker OscarMayer Lunchables Kraft Mayo Blue Bell Bimbo Canned Soup Starkist Tuna Salad Lunch Kits Kraft Miracle Whip Breyers D’Italiano Campbell’s Chunky Campbell’s Microwave Soup Mustard Dole Fruit N’ Juice Bars Home Pride Campbell’s Condensed Broth Chef Boyaredee Microwave French’s Dove Bars Mrs. Baird’s Campbell’s Condensed Soup Rice Grey Poupon Fudgesicle Nature’s Own Campbell’s Healthy Request Carolina Heinz Klondike Bars Pepperidge Farm Campbell’s Ready To Serve Goya Kraft Nestle Drumstick Ice Cream Sara Lee Campbell’s Select Minute Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Grocery, Cont. Rice, Cont. Chocolate/Candy, Cont. Tortilla Chips, Cont. Pretzels, Cont. Tea Rice-A-Roni 100 Grand Fritos Snyder’s Of Hanover Bigelow Success 3 Musketeers Pringles Utz Celestial Seasonings Uncle Ben’s Almond Joy Sun Chips Crackers Tetley Zatarain’s Baby Ruth Tostitos Keebler Club Twinings Hot Dogs Butterfinger Wise Keebler Grahams Sports Drinks Ball Park Cadbury Donuts Keebler Town House Orig Gatorade Hebrew National Dove Chocolate Promises Dunkin’ Donuts Nabisco Kraft Cheese Nips Powerade Hillshire Farms Ferrero Rocher Entenmann’s Nabisco Honey Maid Grahams Sparkling Water Nathan’s Ghirardelli Hostess Nabisco Grahams (Original) Canada Dry Oscar Mayer Godiva Krispy Kreme Nabisco Premium Saltines Perrier Johnsonville Heath Bar Little Debbie Nabisco Ritz (Original) Poland Spring Bar S Hershey’s Almond Ice Cream Nabisco Triscuits S. Pellegrino Store Brand Hershey’s Bites Baskin-Robbins Nabisco Wheat Thins Original Aquafina Sparkling Meat Alternatives Hershey’s Kisses Ben & Jerry’s Pepperidge Farm Goldfish Soft Drinks Boca Hershey’s Milk Chocolate Blue Bell Sunshine Cheez-It 7-Up Gardenburger Hershey’s Mr. Goodbar Blue Bunny Sunshine Krispy Saltines A&W Diet Root Beer Morningstar Farms Other Hershey’s Breyers Keebler A&W Root Beer Breath Mints Jolly Ranchers Dairy Queen Nabisco Barq's Root Beer Altoids Junior Mints Dreyer’s Pepperidge Farm Canada Dry Ginger Ale Breath Savers Kit Kat Edy’s Sunshine Cherry Coke Dentyne Mints Life Savers Candy Haagen-Dazs Toasted Pastries Coca-Cola Eclipse Breath Mints M&M’s Turkey Hill Pop Tarts Coca-Cola Zero Life Savers Milky Way Nutritional Snacks Toaster Strudel Crush Listerine Pocket Paks Mounds Del Monte Mixed Fruit Specialty Drinks Diet 7-Up Mentos Nestle Crunch General Mills Milk & Cereal Bars Red Bull Diet Coke Tic Tac Raisinets Kellogg’s Nutri-Grain Bars Starbucks Diet Dr. Pepper Chewing Gum Reese Peanut Butter Cups Kellogg’s Rice Krispies Treats Ground Coffee Diet Mountain Dew Bubble Yum Reese’s Pieces Nature Valley Folgers Diet Pepsi Carefree Skittles Quaker Chewy Granola Bars Maxwell House Dr. Pepper Dentyne Ice Snickers Quaker Breakfast Bars Starbucks Fanta Other Dentyne Starburst Potato Chips Iced Tea Fresca Ice Breakers Tootsie Rolls Cape Cod Arizona Minute Maid Trident White Twix Lay’s (Regular) Crystal Light Mountain Dew Other Trident Twizzlers Lay’s Light Lipton Mug Root Beer Wrigley’s Doublemint Werther’s Original Baked! Lay’s Nestea Pepsi Wrigley’s Eclipse Whoppers Malt Milk Ball Pringles Snapple Schweppes Ginger Ale Wrigley’s Juicy Fruit York Peppermint Patties Ruffles Orange Juice Sierra Mist Wrigley’s Orbit Hershey’s Utz Dole Sprite Stride Mars Lay’s Florida’s Natural Sprite Zero 5 (Five) Nestle Wavy Lay’s Minute Maid Squirt Chocolate/Candy Tortilla Chips Wise Simply Orange Wild Cherry Pepsi Reese’s Chee-Tos Pretzels Sunkist Salad Snickers Doritos Rold Gold Tropicana Packaged Salad 5-Hour Energy Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Healthcare Products Over the Counter Medications Cold/Allergy/Sinus Over the Counter Medications Cold/Allergy/Sinus, Cont. First Aid, Cont. Sore Throat Advil Cold/Sinus Vicks Vaporub Johnson & Johnson Cream Cepacol Alka-Seltzer Plus Cold Cough Remedies Neosporin Chloraseptic Allegra Delysym Pain Relievers Halls Benadryl Allergy Halls Advil Luden’s Benadryl Allergy & Sinus Robitussin Advil PM Ricola Claritin Tylenol Bayer Asprin Robitussin Honey Drop Robitussin Cold Vicks 44 Cough Excedrin Tylenol Sore Throat Sudafed Cold/Sinus Vicks Nyquil Cough Motrin IB Vicks Theraflu First Aid Tylenol Vitamins/Minerals Tylenol Allergy/Sinus Bactine Tylenol PM Caltrate Tylenol Cold Band-Aid Aspercreme Centrum Tylenol Flu Benadryl Bengay Centrum Silver Tylenol Sinus Calamine Icy Hot One-A-Day Womens Formula Vicks Dayquil Cortizone Thermacare Citrical Vicks Nyquil Curad Aleve Hobbies & Interests Leisure Activies/Hobbies Aerobics Camping Trips Swimming Basketball Fresh Water Fish Cardio Machine Mountain/Road Bike Golf Weight Training Stationary Bike Jogging/Running Yoga Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Home Improvement Planned Improvements Workshop Equipment, Cont. Remodel Bathroom Bosch Porter Cable Other Remodeling Craftsman Ridgid Paint Brand Delta Ryobi Behr Dewalt Skil Benjamin Moore Husky Snap-On-Tools Sherwin Williams Kobalt Stanley Workshop Equipment Makita Own Workshop Equipment Black & Decker Milwaukee Own Portable Generator Household Products Recycling Disposable Tableware Dishwasher Detergent, Cont. Cleaners, Cont. Glass Beverage Containers Disposable Cups & Plates Palmolive Pine-Sol Newspapers Disposable Food Containers Fabric Softener Pledge Plastic Beverage Containers Paper Towel Bounce Sheets Scrubbing Bubbles Metal Beverage Containers Bounty Downy Liquid Simple Green Disposable Diapers Brawny Downy Sheets Cleaner Wipes Huggies Scott Towels Snuggle Liquid Clorox Pampers Sparkle Snuggle Sheets Lysol Hand Soap Plastic Wrap Suavitel Liquid Mr. Clean Dial Glad Cling Wrap Arm & Hammer Fresh ‘N Soft Swiffer Ivory Reynolds Freezer Paper Cleaners Pledge Softsoap Saran Classic Ajax All Purpose Windex Dove Saran Cling Plus Arm & Hammer Laundry Detergent Air Freshener Sprays Gladware Clorox Clean-Up All Airwick Ziploc Comet Arm & Hammer Febreze Toilet Paper Easy-Off Cleaner Cheer Glade Angel Soft Fabuloso Gain Lysol Neutra Air Cottonelle Fantastik All Purpose Purex Renuzit Quilted Northern Formula 49 Tide He Facial Tissues Scott Tissue Lime-A-Way Xtra Kleenex Dishwasher Detergent Lysol All Purpose Batteries Puffs Cascade Lysol Antibacterial Kitchen Duracell Scotties Electrasol Lysol Tub/Tile Energizer Paper Napkin Dawn Mr. Clean Eveready Ajax Murphy’s Oil Soap Panasonic Joy Oxi Clean Rayovac Bounty Brawny Dixie Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Life Events Important Life Events Graduation From School Refinanced Home Grandchild Was Born Changed Jobs-Better Job Made Major Home Improvement Retired Or Took Early Retirement Changed Jobs-Same Level/Pay Bought A Used Car Or Light Truck Changed Jobs Changed Jobs-Lower Level/Pay Leased Or Bought New Car Or Light Truck Expect to Enroll/ Return To College Changed Jobs-To Something Different Child Entered College Personal Care After Shave/Cologne Deodorants Eye Drops, Cont. Toothbrush, Cont. Calvin Klein Arrid XX Clear Eyes Other Colgate Gillette Axe Murine Crest Old Spice Ban Classic Refresh Oral-B Advantage Baby Products Degree Visine Oral-B Cross Action J&J Baby Lotion Dove Mouthwash Oral-B Indicator J&J Baby Oil Gillette Series Act Other Oral-B J&J Baby Shampoo Mitchum Listerine Cool Mint (Blue) Reach J&J Baby Wash Old Spice Classic Listerine Freshburst (Green) Whitening J&J Baby Powder Old Spice Highendurance Listerine Original (Gold) Crest Whitestrips Body Wash Old Spice Red Zone Scope Cool Peppermint Power Toothbrushes Aveeno Right Guard Sport Scope Original Mint Colgate Bath & Body Works Secret Listerine Whitening Sonicare Caress Suave 24-Hr Protection Crest Whitening Oral-B Powered By Braun Dial Lady Speed Stick Crest Pro-Health Toothpaste Dove Speed Stick Shaving Cream Aim Olay Disposable Razors Barbasol Aquafresh Softsoap Bic Comfort 3 Colgate Arm & Hammer Suave Bic Softwin Edge Close-Up Zest Other Bic Gillette Foamy Colgate Hair Products Gillette Custom Plus Gillette Fusion Crest Hair Coloring Products Gillette Daisy Plus Gillette Satin Care Listerine Essential Care Hair Removal Products Gillette Good News Skintimate Sensodyne Hair Removal Cream Gillette Venus Toothbrush Dental Floss Hair Removal Wax Gillette Sensor 3 Aquafresh Butler G-U-M Product Usage Eye Drops Colgate Total Professional Johnson & Johnson Reach Electric & Battery Shavers Bausch & Lomb Colgate Wave Crest Glide Oral-B Crest Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Personal Finance Banking Credit Cards, Cont. Charitable Contributions, Cont. Health Insurance, Cont. Tax Preparation Bank of America Any Mastercard Environmental AARP Manually (Pen/Paper) Chase Visa Gold Health Humana Professional Wells Fargo/Wachovia Visa Platinum Political Kaiser Permanente Other Professional On-Site Non-Interest Bearing Checking Account Visa Signature Public Radio POS (Point-Of-Service) CPA/Private Accountant Interest Bearing Checking Account Visa Standard Public Television Flexible Spending Account Turbo Tax (Online) Savings Account Any Visa Private Foundation Brokerage Accounts Turbo Tax (Offline) No Banking/Investments Accounts Other Religious Fidelity Investments Value of Securities Credit Cards Use Credit Monitoring Social Services/Welfare Vanguard $100,000+ American Express Blue Debit Cards Life Insurance Homeowner Insurance $50,000-$99,999 American Express/ Platinum Mastercard Metlife/Metropolitan AAA $25,000-$49,999 Any American Express Visa Prudential Financial Allstate $10,000-$24,999 Discover Charitable Contributions Health Insurance Farmers $5,000-$9,999 Mastercard Gold Made Any Charitable Contribution Aetna State Farm <$5,000 Mastercard Platinum Art/Culture/Humanities Blue Cross/Blue Shield Investments - Type of Loan Mastercard Standard Education Unitedhealthcare 529 College Savings Home Mortgage Cigna Pets Pet Ownership Pet Ownership, Cont. Cat Litter Dog and Cat Food, Cont. At Least 1 Cat At Least 1 Fish Fresh Step Pedigree At Least 1 Dog Shopping for Pet Supplies Tidy Cats Beneful At Least 1 Pet Petco Dog and Cat Food Dog Treat At Least 1 Bird Petsmart Friskies Milk Bone Beggin’ Strips Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Presence of Children Number of Children Child Care Presence of Children by Age and Gender, Cont. Number of Children by Age Group, Cont. Number of Children by Age Group, Cont. One In Child’s Home Under Age 2 2+ Children Under 6 2 Children 6-17 Two Presence of Children by Age and Gender Under Age 18 1 Child 6-11 1 Child 1-17 Three Age 6 to 9 Age 2 to 5 2 Children 6-11 2 Children 1-17 Four or More Age 1 to 11 Age 12 to 17 1 Child 12-17 Youngest Child None Male Number of Children by Age Group 2+ Children 12-17 <6 Years One or More Female 1 Child Under 6 1 Child 6-17 6-17 Years Restaurants Types of Food Family Restaurant & Steak Houses, Cont. Fast Food & Drive-in Restaurants Cont. Vegetarian Outback Steakhouse Church’s Popeyes Natural Brand Food Red Lobster Cici’s Pizza QuizNos Healthy Food Ruby Tuesdays Dairy Queen Sonic Family Restaurant & Steak Houses TGI Fridays Del Taco Starbucks Bob Evans Cheesecake Factory Dominos Pizza Subway Chili’s P.F. Chang’s Dunkin Donuts Taco Bell Chuck E Cheese Red Robin El Pollo Loco Wendy’s Cracker Barrel Fast Food & Drive-in Restaurant Jack-In-The-Box Whataburger Denny’s Arby’s KFC Number of Visits Friendly’s Boston Market Little Caesar 14+ Golden Corral Burger King Mcdonald’s 6 - 13 IHOP Carl’s Jr. Panera Bread 1-5 Longhorn Steakhouse Chick-Fil-A Papa John’s 0 Olive Garden Chipotle Pizza Hut Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Shopping Clothing Department/Discount/Warehouse, Cont. Home Furnishing & Houseware, Cont. Grocery Stores Abercrombie & Fitch Costco Williams-Sonoma A&P Food Store Talbots Dillard’s Ashley Furniture Homestores Albertsons New York & Company Kohl’s Home Goods Food Lion American Eagle Outfitters Dollar General Store A.C. Moore Giant Food Stores Ann Taylor JC Penney Academy H.E.B. Pantry Dress Barn Lord & Taylor Footwear Jewel Wet Seal Macy’s Famous Footwear Kroger Victoria’s Secret Marshalls Payless Shoe Source Meijer Ross Nordstrom Foot Locker Pathmark Banana Republic Nordstrom Rack Home Improvement Publix Chico’s Meijer Ace Hardware Ralph’s Eddie Bauer Sears Home Depot Safeway Express Stein Mart True Value Hardware Save-A-Lot Lane Bryant Target Lowe’s Shoprite Nike TJ Maxx Menards Trader Joe’s Old Navy Toys R Us Office Supplies Vons Coldwater Creek Value City Department Store Office Depot Wal-Mart Super Center Fashion Bug Wal-Mart Office Max Whole Foods Gap Electronics Staples Winn-Dixie Drug Stores Radio Shack Online Shopping Stop & Shop CVS Gamestop Order Banking Services Coupons Used Rite-Aid Best Buy Order Travel Services/Packages Use Coupons Sav-On Fry’s Electronics Order Movie Tickets Use Coupons at Discount Stores Walgreen’s Sporting Goods Order Tickets-Not Movies Coupons at Drug Stores Department/Discount/ Warehouse Sports Authority Order Men’s Apparel Coupons at Fast Food Restaurants Beall’s Dick’s Sporting Goods Order Women’s Apparel Coupons at Supermarket/ Grocery Belk Big 5 Sporting Goods Overnight Delivery Services Coupons Reason Babies R Us Models Xprs Mail-USPS Save Money Big Lots Home Furnishing & Houseware FedEx Try New Product BJ’s Wholesale Club Hobby Lobby UPS From Product Manufacturer Bloomingdale’s Hobby Lobby Other Contests/Competitions Burlington Coat Factory Michaels The Disney Store Free Products, Coupons Carson Pirie Scott Jo-Ann Sephora Proof of Purchase Gift Family Dollar Store Bed, Bath & Beyond Hallmark/Hallmark Crown Rebate on Product Purchase Kmart IKEA American Express Sweepstakes Sam’s Club Pier 1 Imports Visa Style & Fashion Jeans Jeans, Cont. Licensed Clothing Shoes, Cont. Arizona Guess? College Converse Calvin Klein Levi’s MLB New Balance DKNY Lee NFL Nike Express Levi Strauss Signature Shoes Puma Faded Glory Old Navy Adidas Reebok Wrangler ASICS Skechers Gap Gloria Vanderbilt Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Technology & Computing Subscriber Services Mobile Phone Brand, Cont. Mobile Plan Type Online Activities, Cont. Subscribes to Any Pay/Premium Channel Motorola Plan-Annual/Multi-Year Contract Listen To Satellite Radio Online Purchases Telecom Services Together Nokia Prepaid Listen/Traditional Radio Stations Online Time Warner Pantech No Contract (Not Prepaid) Camera Brand Comcast Samsung Family Plan Canon Computer Purchase Mobile Service Provider Individual Plan Kodak 5 + Yrs Ago AT&T Video Game Console Nikon 4-5 Yrs Ago Cingular Nintendo DS Olympus 3-4 Yrs Ago Sprint/Nextel Sony PSP Sony 2-3 Yrs Ago T-Mobile XBOX 360 Photo Printing 1-2 Yrs Ago Verizon Nintendo Wii Uses Retail Store Walgreens,Etc) <1 Yr Ago Tracfone Playstation 3 Uses Online Service (Kodak Gallery,Snapfish,etc.) Computer Brand Mobile Phone Model Offline DVD Brand Apple Apple iPhone Online Panasonic Compaq HTC One Video Game Type Philips/Magnavox Dell Kyocera Hydro Action/Adventure Samsung Hewlett Packard LG G Arcade/Classics Sony Toshiba LG Optimus Fighting DVR Provider Satellite Radio Motorola Droid RAZR Racing Cable Company Sirius Nokia Lumia Role-Playing DirecTV XM Samsung Galaxy Note Shooter Dish Network Mobile Phone Brand Samsung Galaxy S Sports TV Brand Amazon Tablet Model Online JVC Apple Apple iPad Strategy LG Asus Apple iPod Online Activities Panasonic Blackberry Amazon Kindle Fire Download Or Listen To Podcasts Philips/Magnavox Casio Samsung Galaxy Download Or Listen To Podcasts Samsung HTC Google Nexus Download Movies Sharp Kyocera Barnes & Noble Nook Download Music Sony LG Acer Iconia Listen To Internet Only Radio Stations Toshiba Travel Casino Gambling Theme Parks, Cont. International Air Travel, Cont. Hotels for Business Travel, Cont. Atlantic City Six Flags Continental Any Marriott Indian Reservation Any Disney (Fl) Theme Park Delta Any Hilton Las Vegas Cruises United Hotels for Personal Travel Theme Parks Carnival Frequent Flyer Programs Best Western Any Theme Parks Royal Caribbean American Comfort Inn Disneyland (CA) Domestic Air Travel Delta Courtyard-Marriott Disney World (Fl) Animal Kingdom American Airlines Southwest Days Inn Disney World (Fl) Epcot Delta United Hampton Inn Disney World (Fl) Magic Kingdom Southwest US Airways Hilton Disney World (Fl) MGM International Air Travel Hotels for Business Travel Holiday Inn Sea World American Marriott Holiday Inn Express Neustar AdAdvisor Audiences Reference Guide ® ® www.neustar.biz Travel, Cont. Hotels for Personal Travel, Cont. Car Rental, Cont. Activities, Cont. Marriott Budget Attend Event Beach Any Hilton Dollar Boating Golf Any Marriott Enterprise Camping / Hiking Shopping Any Holiday Inn Hertz Family Sightseeing Car Rental National Fine Dining Snow Sports Alamo Thrifty Fishing Spa Avis Activities Gambling Water Sports IRI Beauty Products Grocery, Cont. Grocery, Cont Household Products, Cont. Cover Girl Buyers Birds Eye Buyers Heavy Cold Cereal Buyers Lysol Household Cleaner Cloths Buyers L’Oreal Buyers Pepsi Buyers Heavy Frozen Entrees Buyers Heavy Toilet Tissue Buyers Revlon Buyers Hamburger Helper Buyers Heavy Salty Snacks Buyers Heavy Lysol Buyers Neutrogena Buyers Orbit Buyers Heavy Chips Buyers Heavy Clorox Buyers Heavy Beauty Product Buyers Altoids Buyers Heavy Frozen Vegetable Buyers Air Wick Buyers Grocery Chips Ahoy Buyers Heavy Instant Coffee Buyers Clorox Bleach Buyers Nabisco Bakery Snacks Buyers Pop-Tarts Buyers Heavy Kids Cereal Buyers Huggies Buyers Pillsbury Dough Buyers Green Giant Canned Vegetable Buyers Heavy Yogurt Buyers Bounty Buyers Betty Crocker Baking Mix Buyers Weight Watchers Frozen Meal Buyers Special K Bars Buyers Personal Care Nabisco Salty Snacks Buyers Green Giant Frozen Vegetables Buyers Healthcare Products Heavy Diaper Buyers Nabisco Miscellaneous Snacks Buyers Healthy Choice Frozen Meal Buyers Heavy Mucinex Buyers Listerine Buyers Betty Crocker Stuffing Buyers Häagen-Dazs Buyers Cepacol Buyers Biotene Buyers Starbucks Coffee Buyers Special K Beverage Buyers Prilosec OTC Buyers Aquafresh Buyers Pillsbury Frozen Pie Buyers Yoplait Buyers Heavy Vitamin Buyers Crest Buyers Coke Buyers M&M’s Buyers Hvy Over the Counter Product Buyers Polident Buyers Diet Coke Buyers Lay’s Buyers Tums Buyers Scope Buyers Progresso Buyers Cheerios Buyers Zantac Buyers Sensodyne Buyers Doritos Buyers Honey Nut Cheerios Buyers Benadryl Buyers Nivea Buyers Kashi Buyers Fiber One Cereal Buyers Sudafed Buyers Gillette Buyers Lucky Charms Buyers Fiber Plus Buyers Claritin Buyers Dove Buyers Chex Buyers Special K Buyers Theraflu Buyers Pets Trix Buyers Nabisco Cookies Buyers Band-Aid Buyers Heavy Cat Food Buyers Bear Naked Granola Buyers Nabisco Crackers Buyers Tylenol Buyers Heavy Dog Food Buyers Jello Pudding Buyers Bayer Aspirin Buyers Advil Buyers Pedigree Buyers Jello Gelatin Buyers Cesar Dog Food Buyers Breathe Right Buyers Purina Buyers Bisquick Buyers Frosted Mini-Wheats Buyers Abreva Buyers Shopping Del Monte Fruit Buyers Kix Buyers Household Products Loyal Walmart Buyers Betty Crocker Instant Potatoes Buyers Nutri Grain Bars Buyers Lysol Household Cleaner Buyers Heavy Club Store Buyers Del Monte Vegetable Buyers Hunts Buyers Lysol Air Freshener Buyers Loyal Target Buyers For More Information Contact an AdAdvisor Targeting Solutions Expert to answer your questions and develop ideas at adadvisor@neustar.biz. 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