Leasing Information Brochure

Doha Festival City
SPECIALTY LEASING
DISCOVER
Opportunities
DOHA FESTIVAL CITY:
Setting new standards for shopping, leisure, and entertainment, Doha Festival City Mall will
showcase an unparalleled array of the world’s most reputable retailer companies, featuring:
• Over 240,000 sq. m of gross leasable area and over 550 stores and outlets
• A large luxury precinct including a wide variety of premium boutiques
• 100 restaurants, specialty cafes, and food court outlets
• 18 screen cinema complex
• Numerous brands introduced for the first time in Qatar
• Indoor and outdoor entertainment and leisure facilities
• ACE Hardware big-box outlet for the first time in Qatar
• 8,000 parking spaces with an efficient vehicle management system
COMPETITIVE ADVANTAGES
• Anchored by the only IKEA store in Doha, trading since 2013
• Coupled with a five star hotel and a convention centre
• Supported by a strong team of shareholders: owned and developed by Bawabat Al-Shamal
Real Estate Company (BASREC), which is a joint venture of Dubai-based Al-Futtaim Real
Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development & Investment
Company, and a private Qatari investor
• Strategically positioned on Al Shamal road, running between Hamad International Airport
and the north of Qatar, and less than 20 minutes away from most areas of Doha
Disclaimer:
All information contained in this pack is subject to change without prior notice. Contact our Specialty Leasing
Team for the latest details, prices, and availability.
Reasons to Advertise at Doha Festival City:
• Communicate with a big and diverse target group.
• With our multiple strategically positioned media vehicles and advertising solutions, your ads
will easily attract the attention of customers, thereby conveying your brand message.
• Your message will reach out to a mass consumer audience, already in the buying mood, and
drive them to your stores from all points of the mall.
• The flexibility of our system fosters creativity and innovation.
Footfall Estimates (annual):
20 million Mall visits
ATMs / Storage
Promotional Spots
Sponsoring Packages
Digital Media
Ambient Media
Retail Mobile Units / Kiosks
Opportunities for Brands:
Design Guidelines
Specialty Leasing and Advertising
Doha Festival City offers you a variety of options for selling,
marketing and advertising your products and services:
ATMs / StorageSponsorship Packages
• Kiosks / Retail Merchandising Units
• Promotional Spots
• Digital and Ambient Media
• ATMs / Storage
• Sponsorship Packages
Kiosks / Retail Merchandising Units
Promotional Digital
Spots and Ambient Media
• Design Guidelines
Please contact:
Stylianos Fontrier
Specialty Leasing Manager
Tel: +974 4408 3695
Fax: +974 4408 3772
Mobile: +974 5542 6032
Email: stylianos.fontrier@alfuttaim.ae
leasing@festivalcitydoha.com
Management Offices
Doha Festival City
www.festivalcitydoha.com
Kiosks / Retail
Merchandising Units
Complementing the mall’s existing retail mix, Kiosks and Retail
Merchandising Units offer operators both long and short-term
leasing opportunities for direct interactivity with shoppers
through common areas, providing concepts/products with the
exposure, traffic and flexibility required for success in the
world of retail.
GROUND LEVEL
Parking
Parking
Monoprix H/M
Kiosks and Retail Merchandising Units have a 360-degree
exposure and are placed in high traffic areas, which make
them ideal for specialist product sales, product launches and
test marketing.
Lifestyle
Sports
Monoprix
Fast Fashion
IKEA
Fine
Dining
Premium
Fashion
Hotel
Parking
GROUND & FIRST LEVELS
Indicative
Luxury Atrium
FIRST LEVEL
For further inquiries on price lists and procedures,
please contact the Specialty Leasing Team.
Parking
Indicative
Atrium
Parking
Food
Court
Everyday
Needs
Disclaimer:
All Specialty Leasing Media and their location in Doha Festival
City Mall illustrated in this brochure like Kiosks, Retail
Merchandising Units, Digital Media, Ambient Media, and ATMs
are subject to prior approval by the Public Authorities.
Parking
Cinema
Electronics
& Lifestyle
Aspirational
Fashion
Casual Dining
Luxury
Entertainment
IKEA
Price lists, locations, descriptions and quantities are subject to
change without any prior notice. Doha Festival City assumes no
responsibility.
Parking
Indicative
For assistance, please contact the Specialty Leasing Team.
Atrium
Hotel
Kiosks / Retail Merchandising Units
Kiosks / Retail Merchandising Units
Entertainment
Food Court
Aspirational
Fashion
Lifestyle
Active Wear
Indicative Locations
Main Entrance Lobby
Monoprix H/M
Center Court Skylight
Luxury Atrium
Indoor & Outdoor Entertainment Zone
North Food Court
South Food Court
VOX 4D Cinemas
Parking
Indicative
Promotional Spots
Doha Festival City Mall, the largest retail and entertainment
destination in Qatar, offers dedicated spaces to host events, launch
new brands/products, and establish brand visibility. These events,
though not used to sell products or services, are key opportunities
to have a lasting impact on the shopping behavior.
GROUND LEVEL
Parking
Examples of prominent locations within the mall include:
•
•
•
•
Center Court
North and South Food Courts
Entertainment Zone
Luxury Atrium
Fast Fashion
Center Court
Fine
Dining
Premium
Fashion
Hotel
Parking
Size
Rate Per Day
Atrium
Food Court
Opposite Monoprix
Entertainment Zone
3m x 3m
3m x 3m
3m x 2m
10m x 10m
QR 5,500 - 11,000
QR 7,500 - 15,000
QR 4,500 - 9,000
QR 20,000 - 40,000
Entertainment
Food Court
Aspirational
Fashion
Lifestyle
Active Wear
IKEA
Location
Parking
Lifestyle
Sports
Monoprix
Price List (Indicative)
Indicative
FIRST LEVEL
North Food Court
For further inquiries on price lists and procedures, please contact
the Specialty Leasing Team.
Parking
Parking
Food
Court
Disclaimer:
All Specialty Leasing Media and their location in Doha Festival
City Mall illustrated in this brochure like Kiosks, Retail
Merchandising Units, Digital Media, Ambient Media, and ATMs
are subject to prior approval by the Public Authorities.
Everyday
Needs
Parking
Cinema
Electronics
& Lifestyle
Aspirational
Fashion
Casual Dining
Luxury
Entertainment
Price lists, locations, descriptions and quantities are subject to
change without any prior notice. Doha Festival City assumes no
responsibility.
IKEA
Indicative
For assistance, please contact the Specialty Leasing Team.
South Food Court
Parking
Hotel
Promotional Spots
Promotional Spots
Parking
Digital and Ambient Media
Doha Festival City Mall offers a wide range of effective, ambient and
digital media opportunities that can inform, engage, entertain, and
interact with consumers in order to boost awareness of your brand.
Plenty of effective locations inside, outside as well as around Doha
Festival City Mall are used creatively to communicate marketing
messages of the brands to consumers.
• Parking branding
• Entrance branding
• In-mall branding
GROUND LEVEL
Parking
Indicative
Parking
Banners
Lifestyle
Sports
Monoprix
Fast Fashion
Entertainment
Food Court
Aspirational
Fashion
Lifestyle
Active Wear
Price List (Indicative)
Type
Location
Monthly Rate
Digital Banner
Digital Banner
Static Banner
Lightbox
Lightbox
Mupi
Sliding Door
Pillar Wrapping
Escalator Wrapping
Elevator Wrapping
Entertainment Atrium
Center Court Skylight
North Food Court
Ground Level
First Level
Ground & 1st Levels
Mall Entrances
Per Location
Per Location
Per Location
QR 10,000 - 20,000
QR 15,000 - 30,000
QR 10,000 - 20,000
QR 2,500 - 5,000
QR 2,500 - 5,000
QR 2,000 - 4,000
QR 3,500 - 7,000
QR 3,500 - 7,000
QR 8,000 - 16,000
QR 10,000 - 20,000
For further inquiries on price lists and procedures, please contact
the Specialty Leasing Team.
IKEA
Indicative
Premium
Fashion
Hotel
Parking
Digital Display
FIRST LEVEL
Indicative
Parking
Parking
Parking
Lightboxes
Food
Court
Disclaimer:
All Specialty Leasing Media and their location in Doha Festival City
Mall illustrated in this brochure like Kiosks, Retail Merchandising
Units, Digital Media, Ambient Media, and ATMs are subject to
prior approval by the Public Authorities.
Everyday
Needs
Cinema
Electronics
& Lifestyle
Aspirational
Fashion
Casual Dining
Luxury
Entertainment
Price lists, locations, descriptions and quantities are subject to
change without any prior notice. Doha Festival City assumes no
responsibility.
For assistance, please contact the Specialty Leasing Team.
Fine
Dining
IKEA
Indicative
Elevator Wrapping
Parking
Hotel
Digital and Ambient Media
Digital and Ambient Media
Parking
ATMs / Storage
ATMs
GROUND LEVEL
Doha Festival City Mall provides space for automated teller
machines (ATMs) with annual license agreements. Banks can
also set up service centers or hot desks.
Parking
Parking
Indicative
ATMs can be located at the food court in addition to all
strategic areas around the mall.
Lifestyle
Sports
Monoprix
Fast Fashion
STORAGE
Entertainment
Food Court
Aspirational
Fashion
Lifestyle
Active Wear
The Doha Festival City Mall operations department ensures
back-of-house storage for goods and services conveniently
located within the mall. Spaces are available with an annual
license.
IKEA
Fine
Dining
ATMs / Storage
ATMs / Storage
Parking
Premium
Fashion
Hotel
Parking
Indicative
ATMs
Disclaimer:
All Specialty Leasing Media and their location in Doha Festival City
Mall illustrated in this brochure like Kiosks, Retail Merchandising
Units, Digital Media, Ambient Media, and ATMs are subject to
prior approval by the Public Authorities.
FIRST LEVEL
Price lists, locations, descriptions and quantities are subject to
change without any prior notice. Doha Festival City assumes no
responsibility.
Parking
For assistance, please contact the Specialty Leasing Team.
Indicative
Food
Court
Everyday
Needs
Storage
Parking
Parking
Cinema
Electronics
& Lifestyle
Aspirational
Fashion
Casual Dining
Luxury
Entertainment
IKEA
Parking
Indicative
Hotel
Planned to be a destination of choice for visitors from all over the
world, Doha Festival City Mall will be a vibrant hub and a focal
point for events and brand activities throughout the year. A wide
array of sponsorship opportunities are available for retailers to
engage their customers, and create an experience that inspires
affinity for their brand during Qatar’s key peak seasons:
Indicative
• Qatar Shopping Festival
Book Signing
• Ramadan / Eid in Qatar
• National Sports Day in Qatar
• Festive Season
• Annual Signature Events
• Outdoor Opportunities
• Brand Launches
For event sponsorship, tailor made packages are available both
inside and outside of the Mall. All the activities will be heavily
promoted, attracting plenty of visitors and influencing positively
prospective customers’ decision for purchase.
Indicative
Product Launch
Disclaimer:
All Specialty Leasing Media and their location in Doha Festival City
Mall illustrated in this brochure like Kiosks, Retail Merchandising
Units, Digital Media, Ambient Media, and ATMs are subject to prior
approval by the Public Authorities.
Price lists, locations, descriptions and quantities are subject to
change without any prior notice. Doha Festival City assumes no
responsibility.
For assistance, please contact the Specialty Leasing Team.
Indicative
Festive Season
Indicative
Qatar National Day
Sponsorship Packages
Sponsorship Packages
Sponsorship Packages
Retailers are expected to create well-designed, well-maintained and well-marketed kiosks.
Retailers are required to submit designs early in the process for clarification and approval.
Present your brand:
Innovation:
Materials:
Quality:
Signage:
Illumination:
Merchandise:
Color:
Utilize your designer’s skills to attract and retain customers by stimulating repeating
(or repeated) purchases
Create attractive modern kiosks
Use contemporary, high quality, durable and easy to maintain materials
Secure high quality fabrication
Create prominent signage to ensure clear visibility
Ensure efficient lighting that is not harsh for staff or customers
Create interesting product displays
Use a maximum of 3 neutral color palette with accent colors in few areas
Concept
Development
Approximate
timeline
2 weeks
• Retailer
• Designer/Architect
• Specialty Leasing
Manager
Approximate
timeline
1 week
Design
Submission &
Review
• Retailer
• Designer/Architect
• AFGRE RDM
Approximate
timeline
3 days
Design
Approval
Trade
• Retailer
• Designer/Architect
• Specialty Leasing /
RDM
Approximate
timeline Overnight
Installation
Average
Process Time:
• Retailer
• Shoplifter
• Specialty Leasing
Manager
8 weeks
General Conditions
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HEIGHT OF SIGNAGE PYLON
SIGNAGE LETTER AND LOGO
MINIMUM THICKNESS 18-20mm
SECONDARY BRANDING 20%
MALL FLOORING
COUNTER HEIGHT AFFL
TOE KICK DETAIL
SOLID BASE HEIGHT AFFL
75 mm HIGH SKIRTING
FFL
3000
General Notes
• All measurements and positions of service locations to be verified at site prior to construction.
• Design of kiosk to comply with all current statutory requirements.
• All joinery works- exposed or concealed, store fittings/fixtures and interior finishes- should be Fire Rated to Civil
Defense Regulations.
• Retailer to obtain all local authorities approval.
• All installation works to be carried out as per the stipulated timing and processes of Doha Festival City Mall.
• Installation shall be in One night after trading hours, and be ready for trading the next trading day at 10:00am.
• No fitting out works to take place until full set of detailed designs as per above are received and approved by Doha
Festival City Mall Management.
• Contractor to fill a Job Request Form and submit it to Mall Operations for approval, 24 hours prior mobilizing to site.
• Retailer to complete all the process and get the approval for all the requirements prior to start fabrication.
2000 mm max
UNDERLAY CARD
COUNTER FRONT
SHADOW GAP
LED LIGHT OVER OPAL
WHITE ACRYLIC DIFFUSER
250
RAISED FLOORING
750
•
600 mm max
1300-1500 mm max
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Maximum footprint within 9 square meters.
The typical size is 3000mm x 3000mm; deviations from this size must be approved by the landlord.
Entire structure shall be modular and self-supporting; no fixing to mall floor, wall or ceiling is allowed.
Pylon Signage must be in the middle of the kiosk; Height 2100mm from Above Finished Floor Level (AFFL),
maximum width of signage pylon is 600mm and depth is 150mm.
General counter maximum height 1000mm AFFL.
Solid base element on showcases to extend to a maximum height of 600mm AFFL.
No display items will be permitted on the top of the counter.
No visual clutter will be permitted on the counter top such as mirrors, boxes, or any items not related to product
display. These items must be built into the kiosk structure.
All equipment and functional elements, including POS systems/cash registers are to be built into kiosk joinery,
with all cabling concealed from shopper’s view.
Storage shall be concealed from the public view.
All glass cabinets to be frameless with square edge details.
All glass sections must be tempered.
Any damage to the mall floor tiles or finish is to be repaired or replaced as required at the retailer’s expense.
Lighting is to be completely integrated into the kiosk structure or joinery.
Ensure that lighting is concealed and well detailed; ensure a diffuser is used to create an even glow without visible
“hotspots”. Colored lights will not be permitted.
General lighting must be LED warm white.
Signage must be LED illuminated with 3 dimensional letters and or logo projecting 18-20mm (no flush face box
type of signage).
No exposed conduits, tubing, wiring, transformers, or raceways.
No luminous backgrounds, animated components, moving or flashing.
No free standing display graphics will be permitted.
It is important to obtain DED and the Municipality approval for all graphics in line with regional sensitivity.
LCD monitors are not encouraged, however, it is solely the landlord’s discretion.
All materials must be one-hour fire rated.
All exposed edges of the counter/free display unit to be rounded off.
Retailers to follow Doha Festival City Mall standard Toe Kick Detail.
Retailers must submit all finished material sample boards.
One letter sample of the signage, subject to approval.
1000
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7.5mm
Design Guidelines
Kiosk General Design Review & Installation Process
Design Guidelines
Kiosk General Design Criteria