Men`s Health

Transcription

Men`s Health

A POWERHOUSE
BRAND
The largest men’s lifestyle
magazine brand in the world
I nte r n ati o n a l m e d i a k it
2016
Men’s Health International media kit 2016
Mission Statement
men’s health is the brand for
active, successful, professional
men who want greater control
over their physical, mental and
emotional lives. We give men the
tools they need to make their lives
better through in-depth reporting,
covering everything from fashion
and grooming to health and
nutrition as well as cutting-edge
gear, the latest entertainment,
timely features, and more.
#1
Global Excellence & Accolades
Source of
information
for and
about men
Our mission resonates with consumers
and industry professionals alike
garnering attention around the world.
Men’s Health is an award-winning
publication consistently recognized
for global excellence on the editorial,
marketing, digital and licensing fronts.
For global opportunities or additional information, contact:
Kevin LaBonge
Executive Director of Business Development & Global Licensing
+1.212.573.0348 | kevin.labonge@rodale.com
Tara Swansen
Director, Global Marketing
+1.212.808.1705 | tara.swansen@rodale.com
Mission Statement
HughJackmanTHE ICON ISSUE DwayneJohnson
WhatIt MeansToBeAManByMuhammadAli, Brad Pitt&Daniel Craig
NOVEMBER 2015
NOVEMBER 2015
£3.99
NDUJA EVEN LIFT, BRO? THE HEALTH SNOB’S GUIDE TO SAUSAGES P38
With 37 editions and 25 websites
worldwide, Men’s Health is the world’s
largest men’s lifestyle magazine brand.
From the first international launch in 1995,
Men’s Health has seen unparalleled
international success and has established
itself as a true global brand – one that
delivers for readers, users, and advertisers.
international
editions
circulation
websites
60
26.7M
23.7M
With The Only Three Gym
Moves You’ll Ever Need...
231
TOP TIPSTO BUILD A
LUNCHTIME 6-PACK
SPECIAL REPORT
TOUR DE
FORCE
Meet The Ukrainian Cyclists
Racing For Their Lives p138
PACK ON
33% MORE
MUSCLE p66
EAT YOURSELF
HAPPIER!
HOW TO BURN
180KCAL
IN LESS THAN 5 MINS
THE NEW DIET
THATKILLS
CANCER p59
WEIGHT-LOSS
THE BURNING TRUTH
ABOUT FAT-LOSS PILLS
MONEY
RICH TIPS FROM THE
FIT KIDS OF INSTAGRAM
NUTRITION
MICROWAVE RECIPES
FOR MACRO GAINS!
1PILL FOR
IRONMAN
STAMINA
HUGH JACKMAN, 46, ACTOR,
SUPERHERO, MEN’S HEALTH ICON
Men’s Health provides a premium
environment with mass numbers.
We are the leading men’s lifestyle magazine
for the performance-driven man.
The Men’s Health brand is all about
consumer engagement. Its undeniable
credibility derives from superior service
journalism.
37
4.5M
25
19.3M
BIGGER
ARMS
NOW!
11
9 771356 743132
countries
readers
uniques
social media footprint
Kevin LaBonge
Tara Swansen
consumer profile
men’s HealtH
consumers are:
demographics
• Affluent
• Professionally employed
• Highly educated
Men’s Health’s international audience
consistently has higher household income
levels than local market averages.
PSYCHOGRAPHICS
30
• Tech-savvy / tech mobile men
• Natural leaders
• Adventure seekers / risk takers / explorers
• Driven and ambitious
• Trendsetters & style conscious
single
Global
Median Age
married or living
with partner
53% 44%
3% other
Relationship Status
Kevin LaBonge
Tara Swansen
editorial
content pillars
15%
10%
40%
15%
20%
grooming
knowledge
sex+
relationships
fitness+health
style
Kevin LaBonge
Tara Swansen
editorial
content pillars
FITNESS
health
Fitness + Muscle
ZDROWIE
Your Pushup Power Plan
Transform a classic exercise
into a total-body muscle builder
with this complete guide to the
most important move for men.
If your hips sag,
consider that
rep your last and
end the set.
STRAIGHTEN
Keeping your arms
straight so your hands
align with your shoulders reduces stress on
those critical joints.
THE SINGLEARM PUSHUP
CHALLENGE
BY BEN COURT
SQUEEZE
Clenching your glutes
locks your hips in place,
keeping your body
straight from head to
heels. It also takes stress
off your lower back.
PRESS
Holding your feet
together adds muscle
tension in your legs,
enhancing energy
transfer and power
production throughout
your body.
1
the dead-stop pushup, where you
lower yourself to the ground and
lift your hands.” That pause eliminates help from the stretch reflex—
the tendency of a muscle to spring
back to a shortened state when
stretched—and forces you to move
through a full range of motion.
The result? No cheating. “It’s a
true test of strength,” says Shaul.
Read on to test yours, and then follow Shaul’s plan to increase it.
Use the Pushup to Test
Your Strength and Power
Performing 50 pushups in a minute
is a classic fitness benchmark. “But
you rarely see guys do even 1 rep
with perfect form,” says Rob Shaul,
C.S.C.S., founder of the training facility Strong Swift Durable. “So whenever a guy tells me he can do 50
in a minute, I tell him to do it with
Dead-Stop Pushup Test
Assume a pushup position with
your feet together, your body
straight, and your hands below
but slightly wider than your shoulders, as shown above. Lower your
body to the floor. Lift your hands
off the floor, pause, and then place
them back on the floor and push
up explosively. Do as many as you
can in 60 seconds. Twenty is average; 30 is exceptional.
WEEK 1
WEEK 2
WEEK 3
WEEK 4
TWIST
Driving your palms
down and screwing
them outward into the
floor increases stability
through your shoulders,
neck, and upper back.
Stability equals power.
2
Boost Your Strength
Add the dead-stop pushup to three
of your weekly workouts. Do 5 sets,
using the chart below to guide your
reps. Retest yourself after 4 weeks.
Repeat the 4-week cycle until you
reach your goal: 30 perfect reps.
Transform the Pushup
into a Total-Body Workout
If you see the pushup as only an
exercise, you’re not realizing its full
potential. “By combining different
variations, you create a workout
you can do anywhere,” says Martin
Rooney, C.S.C.S., founder of Training
for Warriors. See for yourself with
his pushup pyramid.
40% OF YOUR TEST NUMBER
DIRECTIONS Start at the base of the
pyramid on the bottom left. As you
work your way up one side and
down the other, perform the number of reps indicated in the black
circle for each exercise. (See the
descriptions below.) Rest as needed
according to your fitness level.
BEGINNER/ Between each exercise.
INTERMEDIATE/ At the top (between
sets of knee-to-elbow pushups).
ADVANCED/ At the end. Repeat.
CONQUER IT Twice
a week, do the exercises in the single-arm
pushup progression
below as a circuit, moving from one to the next
with 60 seconds of rest
after each move. Do
3 circuits. Each week,
do the elevated single-arm pushup slightly
lower (so you might
progress from a high
box to a bench to an
aerobic step) until you
can do 5 reps on the
floor with perfect form.
PUSHUP
PYRAMID
6
7
KNEE-TOELBOW
KNEE-TOELBOW
CLAPPING
CLAPPING
8 KNEE-TO-CHEST
9
10
DIVE BOMB
SINGLE-LEG
(L leg elevated)
6
7
KNEE-TO-CHEST 8
DIVE BOMB
Wyścig
z
czasem
Blame Rocky Balboa
for making the singlearm pushup the benchmark that separates
chumps from champs
in the gym. “It’s a highskill, high-strength
pinnacle exercise,”
says Mike Fitch, C.S.C.S.,
of Global Bodyweight
Training. “The move
ensures that both of
your arms are equally
strong, and activates
your core more than a
standard pushup does,
forcing it to work harder
to stabilize your body.”
BRACE
Increasing core tension boosts stability
all over. Imagine someone is about to punch
you in the gut.
9
SINGLE-LEG
(R leg elevated)
10
Możesz dalej odkładać wszystko na później i ryzykować, że pewnego
dnia dostaniesz zawału serca. Dosłownie. Albo wziąć się w garść
i skorzystać z prostego sposobu, dzięki któremu raz na zawsze
skończysz z tym nałogiem. Bo to jest nałóg.
Jakub Skworz
SINGLE-ARM PUSHUP PROGRESSION
2/ Dive Bomb Start with your hips
up; then pull your body forward, lower
your hips, and straighten your arms.
3/ Knee-to-Chest As you press
up, bring a knee toward your chest.
Alternate knees with each rep.
Grooming: Laura Shelley/Dr. Hauschka /
Exclusive Ar tists Management
4/ Clapping Do a pushup,
but press up with enough force to
launch off the floor and clap.
42 MENSHEALTH.COM | September 2015
5/ Knee-to-Elbow Do a pushup,
but touch your knee to your elbow at
the bottom. Alternate sides each rep.
1/ Elevated Single-Arm Spread
your feet. Put one hand on a bar or tall
box. Do 1 to 5 reps, switch arms, repeat.
2/ Skydive Lift your left leg. Put your
left palm, right fingers, and right knee on
the floor. Do 5 reps, switch sides, repeat.
3/ Archer Move one hand farther
out to the side than the other. Do 10
reps, switch arms, repeat.
82
LA
Whole Grilled Black Bass
The Life Lesson
FOOD BRINGS
FOCUS AMID THE
MAELSTROM
H
A
N
83
www.menshealth.pl
nutrition
food
C
S T YC Z E Ń 2 0 1 6 / M E N ’ S H E A LT H
PH OTO G R A PH S BY B E T H B I S C H O F F
G
E
Y
O
U
R
L
WHAT SUSTAINS YOU?
For the Feury brothers,
it’s more than ﬁsh.
I
F
B
E
P.C.
CHUNG
BOB
MARTUS
YOGUR AZUCARADO,
ENDRINAS Y SEMILLAS
DE CALABAZA
HAY QUIEN NACE SIENDO UN GENIO. OTROS DEDICAN SU VIDA AL ESTUDIO.
PERO LOS TIPOS VERDADERAMENTE LISTOS SABEN QUÉ COMER PARA
ALIMENTAR EL CEREBRO. DEL MISMO MODO QUE LAS PROTEÍNAS
GENERAN MÚSCULO, UN GRUPO SELECTO DE ALIMENTOS SACA
AL GENIECILLO QUE LLEVAS DENTRO. HÍNCALE EL DIENTE
INGREDIENTES
(2 RACIONES)
125G DE SEMILLAS
DE CALABAZA
50ML DE ACEITE DE OLIVA
4
YOGURES NO
PASTEURIZADO
½
CESTITA
DE ENDRINAS
100ML DE JARABE DE ARCE
1
LIMA
BEZA
CAB
ACK WHEN THE FEURY
siblings—Patrick, Terence,
and Laura—were young,
their father, Gene, taught
them how to fish the barrier islands along the Jersey
Shore. Sometimes they’d
grill what they caught—
flounder, fluke, bass. Most
of the time they caught nothing. But they learned, even at that young age, the
contemplative pleasures of standing quietly, rod
in hand, even when the bites weren’t coming.
Laura became a painter and a glass artist. Patrick and Terence became chefs. Then life sped up.
Family moved away; the “Hey, how’re you doing?”
calls were less frequent. But the siblings gathered
four times a year for fishing trips. That’s when,
over fresh-caught fish sizzling with salt, pepper,
oil, and lemon juice, they’d talk.
Then, in 2001, Laura died unexpectedly from a
medical accident. She had been the practical joker
of the family. She’d tie sinkers to her pole, wait for
the perfect moment, and then yelp as if a shark
were running away with her line. After she died,
the Feury brothers and their father continued as
a trio. When they caught something, they’d raise
their shot glasses in tribute: “For Laura.”
“My dad’s the youngest of 13. His family’s from
Ireland,” Patrick says. “You know about Irish funerals: We’d drink and party, as sad as it was. It’s a
celebration of that person more than mourning.
We’ve tried to carry that on.”
Five years ago, Gene died. Patrick and Terence
have families of their own now, and they’re spending more time in their respective kitchens—Patrick
at Nectar in Berwyn, Pennsylvania, and Terence at
The Grill at Forty 1° North in Newport, Rhode Island.
Several times a year, the two charter a boat and head
out to sea with rods and a six-pack. They fill hours
talking sports, recipes, and craft beers; every now
and then they toast to Laura and Gene. When they
catch a fish, they grill it just as they always have:
with respect for tradition. (See recipes on page 125.)
P. 1 1 9
01
INSTINTO
VISCERAL
NTA
¡ALIME
TUS S!
NA
NEURO
CUIDA EL
INTESTINOIAS
LAS BACTER
QUE TE APORTA
NO
EL YOGUR
PASTEURIZADO
DE
SON AMIGASO.
TU CEREBR
LA COMIDA TE PERMITE CRECER. EN
general, eso nos deja satisfechos a todos.
Proteínas, carbohidratos, lípidos… Son
los elementos básicos para la construcción de la vida. No es tan digerible, en
cambio, la idea de que la comida puede
tener un efecto transformador sobre
aspectos menos tangibles del comportamiento humano. Muchas generaciones
han defendido a capa y espada el poder
afrodisiaco de determinados bocados
pese a lo evidente de la patraña. Para
los griegos clásicos, los de hace siglos,
la miel era esencial para ponerse a tono
en la cama; para los herboristas del
“People follow recipes
because they don’t
want to worry. Good
chefs break the rules.”
Renacimiento, el espárrago despertaba
la lujuria humana. Por muy atractivas
que resulten esas afirmaciones, ninguna
de ellas tiene lo esencial: base científica.
Así las cosas, a nadie le debería extrañar que la búsqueda de “alimentos para
el cerebro” haga saltar las sospechas de
que estamos ante otro de esos montajes
impulsados por las modas. Pero cada
vez hay más estudios que defienden el
valor de estos refuerzos para la mente.
Dicen los científicos que la dieta
afecta de diversas maneras al cerebro, al
comportamiento y a los circuitos neuronales del hombre. Piensa, por ejemplo,
en el efecto que tiene una taza de café
bien cargado sobre tu estado de concentración. Claro que la relación entre tus
comidas y tu intelecto tiene más matices
de los que te podrías imaginar. Tal y
como ha revelado un estudio publicado
en Nature Reviews Neurosciencie,
existen alimentos que provocan la
producción en el intestino de hormonas
que tienen un impacto sobre la función
neuronal.
En otras palabras: si quieres potenciar
tu genio, hay que ser listo a la hora de
escoger lo que se come. Por ejemplo, las
cinco sencillas recetas que te mostramos
a continuación. Todas ellas ponen en
práctica las últimas revelaciones en
cuanto a nutrición neuronal. Considéralo el recetario del gran pensador.
SIEMPRE SE HA DICHO QUE EL
camino más rápido para llegar
al corazón de un hombre es su
estómago. Pero los estudios
más recientes sugieren que, en
realidad, con un intestino sano
lo que se consigue es un cerebro sano. Eso se debe a que
las bacterias del intestino descomponen la comida y determinan qué nutrientes acaban
siendo absorbidos por tu sistema nervioso y cuáles se descartan. Nuestra receta le dará
un inteligente empujón a esas
bacterias buenas:
Mezcla las semillas de calabaza con el aceite en un
cuenco; luego extiéndelas
sobre una bandeja. Mételas
en el horno y tuéstalas a
160 ºC unos 20 minutos, hasta
que estén doradas. Sácalas
del horno y échalas en un
colador para eliminar el
aceite. Quítales las semillas a las endrinas, trocéalas y
resérvalas.
¡PIENSA
LO QUE
COMES!
Bate el yogur con el jarabe de
arce y repártelo en dos cuencos. Echa la mitad de las semillas de calabaza y las endrinas
troceadas por encima y decora
espolvoreando generosamente con ralladura de lima.
El yogur sin pasteurizar te
ayudará a obtener el equilibrio
óptimo de bacterias intestinales saludables para el cerebro,
lo que te dejará digerir mejor
una mañana bien cargadita de
trabajo.
Fo t o g ra f í a d e G E T T Y I M AG ES
1/ Single-Leg Perform a pushup,
but elevate one leg instead of keeping both feet on the floor.
Illustration by DUSTIN WA LL ACE
PYRAMID PUSHUPS
PÁG I N A74
PO R M A RT Í N I R AO L A
FOTOGRAFÍA DE DAVID SYKES
Abril 2016 | MENSHEALTH.ES 75
120 MENSHEALTH.COM | December 2015
STYLE
GROOMING
THE
ROOKIE
GROO2015
AWARMING
DS
BODY
MATT STALLARD, 24
REGISTERED NURSE,
COLUMBUS, OH
ROUTINE: BASIC
Control oily, acne-prone
skin with an antishine
moisturizer that will keep
absorbing excess oil long
after you apply it.
A
C
B
MONTEZ
RENAULT
3-IN-1
PERFORMANCE
WASH
AVEDA
SHAMPURE
HAND AND
BODY WASH
Green tea, aloe vera,
and avocado oil help
this wash deliver nutrients, while rice and soy
peptides aid renewal, to
even out skin tone. $20,
montezrenault.com
This gentle wash lacks
the harsh drying effects
of sulfate-laden lathering soaps and leaves
behind a fresh, revitalizing scent to kick off your
day. $19, aveda.com
DOVE
MEN+CARE
DRY SPRAY
ANTIPERSPIRANT
EAU
D’ITALIE
FRANKINCENSE
AND MYRRH
LIQUID SOAP
Dove’s nonirritating
spray deodorant goes
on dry and, most
important, won’t leave
stains on the armpits of
your favorite shirt. $5,
dovemencare.com
With a warm, inviting
fragrance and soft
texture, Eau D’Italie’s
vegetable-based soap
convinced one reviewer
to retire his hand lotion.
$32, lafco.com
LAFCO
REDWOOD
NOURISHING
BODY CREAM
NEUTROGENA
COOLDRY
SPORT
SUNSCREEN
SPF 70
It’s a masculine, nongreasy blend containing a rich base of argan,
jojoba, and shea oils
that work together
to rehydrate your skin.
$35, lafco.com
Beach-bound? Neutrogena’s oil-free sunscreen offers UVA/UVB
protection and allows
your sweat to pass
through and evaporate.
$12, neutrogena.com
“IT TAKES ME ABOUT FIVE MINUTES TO GET READY
FOR WORK. I SHAVE EVERY OTHER DAY, SHOWER, AND THEN
LEAVE THE HOUSE WITH MY HAIR STILL WET.”
A / Moisturize your face and banish oil with
Kiehl’s Oil Eliminator 24-Hour Anti-Shine
Moisturizer for Men, a double-duty lotion
suitable for men who have sensitive skin. An
exotic ingredient, totara wood extract, helps
reduce the visibility of pores. $27, kiehls.com
Grooming: Ryutaro/Halley Resources, hair: Sabrina Michals/Bumble and Bumble,
shaving/beards: Justin Virgil, manicure: Mayumi Abuku/Rona Represents
SENSITIVE, IRRITATED SKIN AFTER SHAVING
“Some guys, like Matt, tend to shave before
they shower,” Virgil says, “but it’s actually best
to shave after a hot shower. The hot water will
help soften beard hair, which leads to less irritation. It also cleanses the face, of course. That
way the razor doesn’t have to work as hard.”
For a smoother shave, use a gritty scrub a few
times a week to prepare skin for shaving—it’ll
prep the surface and help your hairs stand up.
P r o p s t y l i n g (s t i l l - l i fe p h o to g r a p h s): A n g e l a C a m p o s /S to c k l a n d M a r te l;
i c o n s by H U B E R T T E R E S Z K I E W I C Z ; a l l T- s h i r t s: M i c h a e l K o r s
SHAVE
TROUBLE SPOTS
COARSE HAIR, COWLICKS IN FRONT AND BACK
SHINY, ACNE-PRONE SKIN
“When your hair is on the thicker side, it may
help to grow out the top to give it more shape,”
Michals says. “But thinning it out with a razor
will remove weight without sacrificing length.
You should also have the sides and nape
cleaned up every two to three weeks. And if
you have cowlicks, then you may need a gel
cream or a shampoo-soluble wax to control
them as they grow longer.”
“Skin problems can actually stem from your
hair, and that may be what’s happening here,”
Dr. Day says. “So if you’re like Matt, who says
he shampoos about once a week, I suggest
changing your pillowcase twice a week. Hair
products can wind up on the fabric, irritating
your skin, clogging pores, and causing acne to
flare up. A case with a high thread count may
help too; it’s soft and soothing.”
B/ Summer vacation cut short? You can fake
the fresh-off-the-beach look with a few
spritzes of Bumble and Bumble Surf Infusion.
Salt adds texture, and tropical oils provide
shine and conditioning. It’s best with thicker,
coarser hair. $29, bumbleandbumble.com
C/ One tester marveled that Recipe for Men
Ultra Sensitive Shaving Foam was the richest
foam he’d ever used. A potent trio of burnet
herb, ginger, and cinnamon helps break down
oil and fight bacteria without stripping your
skin. $18, recipeformenusa.com
S T I L L- L I F E P H O T O G R A P H S B Y T R AV I S R AT H B O N E
GILLETTE
FUSION
PROGLIDE W/
FLEXBALL
TECHNOLOGY
FELLOW
BARBER
SHAVE CREAM
The ProGlide’s second
pivot provides a third
dimension of contact so
the razor responds better to your face’s contours. $11 manual, $13
automatic; gillette.com
Testers loved this light,
water-activated shaving
cream because it never
clogged the razor. And
the glide? Smooth as
a Southern drawl. $20,
fellowbarber.com
EDGE
SENSITIVE
PRO RELIEF
SHAVE GEL
VAN DER
HAGEN
SHAVE BUTTER
The lubricating molecules in this gel reduce
friction between your
skin and razor, while
oatmeal and sunflower
seed oil add protection.
$3, drugstore.com
EDITORS’ PICK
Most shaving creams
are detergent- or soapbased, but this formula
contains only natural
oils and butters. In a
pinch, it also works as a
balm. $7, vdhent.com
Continued on page 111
108 MENSHEALTH.COM | June 2015
sex & relationships
KNOWLEDGE
отношения
25
способов спасти свой брак
(и жизнь заодно)
Sacha Specker
chases waves for a
living. Jealous yet?
Score
Хочешь узнать
удивительную вещь?
Здоровье мужчины
и его финансовое
благополучие
стоят на хрупком
эмоциональном
фундаменте брака.
Вытащишь из
пропасти отношения —
спасешь свою
жизнь. Узнай скорее,
как это сделать!
the World’s
SOME GUYS
CLOCK IN WITH
GRINS ON THEIR
FACES EVERY DAY.
066-073_01 Relation.indd 66
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11/26/15 3:53 PM
066-073_01 Relation.indd 67
Best
Jobs
ТексТ: Лоуренс рой сТейнс
66 mhealth.ru январь 2016
SHOULDN’T YOU
BE ONE OF THEM?
By Kieran Legg and Matt McCue / P.93
11/26/15 3:53 PM
Kevin LaBonge
Tara Swansen
editorial specials
men’s health editorial specials cover the key topics that help our readers be at the top of their
game. From style to grooming to nutrition, these specials are a great platform for brands to
communicate their messages in the perfect editorial environment and connect with our global audience.
guide to style
Bi-annual flip cover specials provide
comprehensive bonus coverage on the latest
and greatest looks for the seasons. From what’s
hot in business suits, blazers, jeans, and watches,
to skincare and scent, the Guide to Style
inspires men to find their style sweet spot.
style supplements
synchronised
These bonus fashion features showcase the latest
looks of the seasons equipping men with expert
tips that they need to look and feel their best.
…the ultimate guide to the men’s watch market.
Whether the Men’s Health man is buying his
first timepiece, looking to invest, or simply
wanting an eagle’s eye view of the latest
horological trends, Synchronised is a definitive
rundown of the world’s best watch brands.
best fashion
With opulent fashion photography, BEST FASHION
is an editorial supplement available in select
European markets aimed at the modern
Men’s Health man, who tends have more refined
fashion needs and experiments with his style.
urban active
Urban Active is our biannual supplement dedicated to fashion
and sport, aimed at men with active, urban lifestyles.
lifestyle supplements
From food to family to fitness, lifestyle supplements
catering to these specific pillars of a man’s life are
popular with readers and advertisers alike.
Epicure features “Fit Food for a King,” covering innovative
recipes, high-tech kitchen gadgets, restaurant reviews, food
& wine pairings, and more.
Men’s Health DAD approaches parenting and relationships
the Men’s Health-way: with how to inform, inspire, and provide
value to family life.
MH MUSCLE focuses on fitness and powerfoods, while
enhancing the everyday fitness routines and regimes of the
core Men’s Health readers.
document4536259881183644875.indd 1
16/03/2015 11:38
Kevin LaBonge
Tara Swansen
editorial specials
grooming awards package
ENTRENAMIENTO
BÁSICO
C U Í
DAT E
TANTO SI TIENES UNA
BARBA QUE TE LLEGA A LOS
PIES COMO SI APURAS EL
AFEITADO HASTA QUE TU
PIEL PARECE EL TRASERO
DE UN BEBÉ, EL AFEITADO O
CUIDADO DE LA BARBA ES
UN BÁSICO DE TU RUTINA
DIARIA. HE AQUÍ ALGUNAS
SUGERENCIAS
CREMA FINA DE AFEITAR BLEU, DE CHANEL
(49€/100ML). SUAVE
Y CON EL AROMA MASCULINO DE LA FRAGANCIA BLEU.
BÁLSAMO AFTER SHAVE
SENSITIVE, DE NIVEA
MEN (5,99€/100ML).
SIN ALCOHOL, CALMA Y
MEJORA LA PIEL A LARGO
PLAZO.
CEDRATA SPLASH APRÈS
RASAGE, DE L’OCCITANE
(17€/150ML). TONIFICA, PROTEGE Y MATIZA.
SHAVING OIL, DE THE
GENTLEMAN FLORIS
(36€/30ML). IDEAL
PARA PIELES SECAS.
JABÓN DE AFEITAR Nº5,
DE LE NOIR POUR MONSIEUR (44,40€/200ML).
JABÓN SEMISÓLIDO LIMPIADOR Y CALMANTE
MACH3 TURBO, DE
GILLETTE (7,99€).
AFEITADO APURADO Y
PIEL CONFORTABLE.
AFTER SHAVE BALM SAUVAGE, DE DIOR (62€/
100ML). EL COMPLEMENTO PERFECTO PARA LA
PIEL DE LOS AMANTES DE
LA FRAGANCIA SAUVAGE.
¿POR QUÉ
ESTÁN DE MODA
LOS ACEITES?
1/ ANTES DEL AFEITADO
Reblandecen el pelo y
abren el poro, facilitando
un afeitado menos agresivo y más apurado.
2/ DURANTE EL AFEITADO
BARBERSHOP HUILE DE
PRÉ-RASAGE, DE SPICEBOMB VIKTOR&ROLF
(39€/30ML). SUAVIZA
LA BARBA Y PREPARA LA
PIEL PARA EL AFEITADO
SIN RESTOS DE GRASA.
BEARD TIMMER BT 5090,
DE BRAUN (67,49€).
PARA TENER LA BARBA
QUE DESEES… O NO
TENERLA.
ACEITE DE AFEITADO,
DE D’LUCANNI FOR MEN
(13,55€/10ML). REPARA
EL MANTO HIDROLIPÍDICO DE LA PIEL.
Sustituyen a las espumas
y a los geles, ya que facilitan el deslizamiento de la
cuchilla.
MANUAL VS. ELÉCTRICA
3/ DESPUÉS DEL AFEITADO
Restablecen la hidratación de la piel, alivian la
tensión y dejan la cara
suave y aromatizada.
MANUAL
1/ El acabado es más
4/ SI TIENES BARBA
apurado.
2/ Resulta más
económica.
3/ Produce una mayor
sensación de higiene y
frescor.
4/ Resulta más
adecuada en barbas
gruesas.
5/ Son sencillas de
limpiar y transportar.
Hidratan y acondicionan
el vello, dejándolo suave
brillante y con un olor
agradable.
5/ ERES COOL
Te gusta conocer lo
último en cuidado masculino y hablar desde la
experiencia.
EL REMATE: EL AFTER SHAVE
¿POR QUÉ ES INSUSTITUIBLE?
1/ Calma la piel tras el afeitado.
2/ Ayuda Si te cortas, acelera la cica-
ELÉCTRICA
1/ Proporciona un afeitado más
seguro sin riesgo de cortes.
2/ No se precisan otros productos
como crema, gel o jabón de
afeitar. Ni siquiera agua.
3/ El afeitado es más rápido,
bastan de 3 a 5 minutos.
4/ Es la opción más recomendable
para las pieles sensibles.
5/ También es la más adecuada
en casos de acné y propensión a
vellos enquistados.
trización y regeneración de la piel.
3/ Hidrata Tiene agentes hidratantes,
aunque no sustituye a la crema que
tendrás que ponerte después .
4/ Tonifica El masaje que das al apli-
carlo devuelve a la piel su tonicidad y
elasticidad.
5/ Refresca Proporciona una agradable sensación de frescor y, a veces,
también aromática.
114 MensHealth.es | Mayo 2016
¿QUÉ TEXTURA ELIJO?
A/Bálsamo Para pieles secas y sensibles.
Potencia la acción calmante e hidratante.
B/Loción líquida. Para
pieles grasas. Potencia
la acción cicatrizante y
refrescante.
C/Gel Para normales
y mixtas. Combina la
acción refrescante con
la hidratante.
Mayo 2016 | MensHealth.es 115
44
5
16
28
2
Men’s Health owns the “well-groomed man”, and is the
ultimate grooming authority. With the evolving trend of
men’s focus on the fine details of grooming, the advice
that we have been giving our guys for over 25 years is in even
higher demand. Men’s Health editors and experts make their top
picks from hundreds of tried and tested products for the annual
Men’s Health Grooming Awards. This highly anticipated editorial
franchise features the best in male grooming, ranging from hair
care and skincare to fragrance and oral care. The coveted award
seal is a trusted reference for our readers and an ideal vehicle to
reach our grooming-savvy guys.
the best foods for men
1
CRUSH YOUR CRAVINGS
Don’t want the extra
carbs? Swap out the
bun for a sturdy leaf or
two of #1. What now,
Mickey D?
10
9
94
62
19
I M G C R E D I T_ A L L _ C R E D I T- A G 5 5
12
Trying to navigate through the aisles of the supermarket
can be a daunting task, so each year, the Men’s Health
editors compile their list of the Best Foods For Men to
assist our readers in making healthy choices. This definitive grocery
shopping list showcases our expert editors’ round-up of the most
nutritious, most delicious foods in the supermarket, including everything
from grains, frozen foods, snacks, beverages, and more. This annual
service-packed feature is not only a reader favorite, but also gets the
food industry biting to be aligned with Men’s Health.
tech guide
An annual one-stop guide to the newest and most
highly-anticipated products from the fast-paced
world of technology, the Men’s Health Tech Guide
is coveted by readers. From smartphones to
automotive tech, sports gear to personal radio
and more, this guide is the essential handbook for
a knowledge-hungry audience of gear enthusiasts
and early adopters.
SMART / SEXY / BEAUTIFUL
THE
LUST
LIST
URAL GEAR-UP
SIDECAR
MOTORCYCLE
These classic bikes have
been built in Irbit, Siberia, since World War II,
but this is their first true
update. They now have
all-new electronic fuel
injection, power steering,
and disc brakes, along
with great cargo and passenger space and tough
two-wheel drive. Yeah, it’s
expensive (see the site
for proof), but this is the
perfect escape vehicle
for two. imz-ural.com
THE GREATEST PLEASURES IN LIFE DON’T GROW OLD.
THIS YEAR, WE’RE LUSTING AFTER GADGETS AND
GETAWAYS WITH TIMELESS APPEAL
By Kieran Legg, Eric Adams and Arthur Jones / Photographs by Miko Lim
Kevin LaBonge
Tara Swansen
tentpole programs
the search is on...
The ultimate men’s health guy
The annual Ultimate Men’s Health Guy and
Custom Cover Searches look for guys who are
fit and fearless; doers who give back and lead
by example. Each year, thousands of men
enter for the chance to be featured on the cover
of Men’s Health US Reader Issue and have
their story heard. Globally, Men’s Health
editions execute 15 versions of the cover
model contest searching for their very own
local hero to appear within the pages.
Global
Sponsorship
available
The World’s Best Dressed Man
Scouring the globe for men whose style philosophies transcend
borders, Men’s Health aligns advertisers with first-in-class print and
social content in the search for The World’s Best Dressed Man.
The ultimate competition takes readers on a journey across the
world where they will see the fashion field as it is whittled down
to seven fashionable finalists and get insights from trendsetters
along the way!
Global
Sponsorship
available
The Men’s Health MVP Network
The ultimate source for social engagement, the Men’s Health MVPs
are a brand new panel of social media influencers built around the core
Men’s Health editorial pillars. This collection of fresh, dynamic voices
is ready to serve your custom content needs and amplify your marketing
message in the social media ecosystem.
next top trainer
Global
Sponsorship
available
Hundreds of fitness professionals compete in a reality-style video
series for the chance to star in their own Men’s Health DVD as the
winner of the Next Top Trainer program. Through Men’s Health’s
search for the next big name in fitness, advertiser partners are
provided with a unique brand alignment opportunity, a chance
to be a part of custom content, and the ability to capitalize on
buzz and excitement. Global expansion planned in 2016.
Kevin LaBonge
Tara Swansen
tentpole programs
This one-of-a-kind competition combines traditional road race
elements with rigorous obstacles and sets them against a
backdrop of iconic city landmarks.
Launched in 2006, the Men’s Health Urbanathlon & Festival
laid the groundwork for the global obstacle racing movement.
Currently executed in 20 cities in 12 countries,
Urbanathlon is the largest global event
marketing platform for a men’s magazine.
Reach
thousands of
Urbanathletes as a
global sponsor!
Kevin LaBonge
Tara Swansen
brand extensions
ProductLicensing
Licensing
Product
The Men’s Health brand
reaches consumers beyond
our traditional platforms
with a line of consumer
products around the world.
With over 55 products,
Men’s Health’s licensing
program includes various
snacks, frozen meals,
vitamins and shower gels.
digital
Digital
Men’s Health’s digital platforms deliver content through multiple
distribution points, enabling our audience to access Men’s Health
content anytime and anywhere. From mobile to desktop sites, to
social feeds and tablet editions, Men’s Health provides advertisers
with new platforms to connect with our readers. books&&Bookazines
bookazines
Books
There are several single-topic special issues published on newsstands,
as well as a series of books—mostly focused on fitness, training,
and nutrition—published under the Men’s Health brand. The annual
series of Training Guides is a top-seller on newsstands, and the
Big Book series remains a very successful book franchise for the brand.
Kevin LaBonge
Tara Swansen
global editions
Australia
GREECE
MALAYSIA
menshealthmag.com.au
frequency: 12x
circulation: 50,011
readership: 480,000
unique visitors: 1.3MM
social footprint: 1MM
menshealth.gr
frequency: 12x
circulation: 12,000
unique visitors: 230K
social footprint: 37K
mens-health.com.my
frequency: 12x
circulation: 32,000
readership: 130,000
BULGARIA
frequency: 12x
circulation: 9,519
readership: 11,642
CHINA
mhtrends.com.cn
frequency: 12x
circulation: 850,000
readership: 3,000,000
CROATIA
frequency: 12x
circulation: 10,000
readership: 25,000
GERMANY
menshealth.de
frequency: 12x
HUNGARY
menshealth.hu
frequency: 6x
circulation: 14,000
readership: 49,000
LATIN AMERICA*
menshealth.co.id
frequency: 12x
circulation: 80,000
readership: N/A
social footprint: 1.1MM
MIDDLE EAST**
menshealthlatam.com
frequency: 12x
unique visitors: 134,171
social footprint: 1MM
INDONESIA
frequency: 12x
NETHERLANDS
menshealth.nl
frequency: 11x
circulation: 46,000
readership: 194,000
ITALY
menshealth.it
frequency: 12x
circulation: 66,434
readership: 479,158
POLAND
menshealth.pl
frequency: 12x
circulation: 98,223
readership: 432,000
KAZAKHSTAN
frequency: 12x
circulation: 15,000
readership: 108,188
Continued on following page
Kevin LaBonge
*Latin America:
Argentina, Chile,
Colombia, Dominican
Republic, Ecuador,
Mexico, Peru, Puerto
Rico, Venezuela
**Middle East:
Bahrain, Jordan, KSA,
Lebanon, Oman,
Qatar Kuwait, UAE
Tara Swansen
global editions
Continued from previous page
PORTUGAL
SINGAPORE
THAILAND
menshealth.pt
frequency: 12x
circulation: 22,770
readership: 108,000
menshealth.com.sg
frequency: 12x
circulation: 30,000
readership: 62,000
mhthailand.com
frequency: 12x
readership: 300,000
menshealth.ro
frequency: 11x
circulation: 10,000
readership: 72,125
mh.co.za
frequency: 12x
circulation: 42,087
menshealth.com.tr
frequency: 12x
circulation: 35,000
readership: 252,439
mhealth.ru
frequency: 11x
e-menshealth.design.co.kr
frequency: 12x
circulation: 25,000
Wership: 180,314
menshealth.co.uk
frequency: 11x
menshealth.rs
frequency: 12x
circulation: 10,000
readership: 114,000
menshealth.es
frequency: 11x
circulation: 29,845
readership: 287,370
ROMANIA
RUSSIA
SERBIA
SOUTH AFRICA
TURKEY
SOUTH KOREA
UNITED KINGDOM
SPAIN
UNITED STATES
menshealth.com
frequency: 10x
circulation: 1,839,433
unique visitors: 14MM
Kevin LaBonge
Tara Swansen
global rate card
2016 print rates
Edition
FP4C Open Rate*
Australia
AUS$ 13,228
Bulgaria
2,562.00 BGN
China
¥ 250,000
Croatia
€ 2,820
Germany
€ 23,500
Greece
€ 7,200
Hungary
1,855,000 HUF
Indonesia
Rp 38,000,000
Italy
€ 15,200
Kazakhstan
780,000 KZT
Malaysia
6,000 RM
Latin America**
$8,758 USD
Middle East***
$6,724
Netherlands
€ 5,350
Poland
49,000 zł
Portugal
€ 5,700
Romania
€ 5,000
Russia
690,000 RUB
Serbia
€ 1,950
Singapore
SGD $ 4,100
South Africa
R 79,430
South Korea
KRW 3,606,557
Spain
€ 11,500
Thailand
63,000 THB
Turkey
20,000 YTL
United Kingdom
£ 15,813
United States
$237,980 USD
*Rates are gross
**Latin America: Argentina, Central America, Chile, Colombia, Dominican Republic,
Ecuador, Mexico, Peru, Puerto Rico
***Middle East: Bahrain, Jordan, KSA, Lebanon, Oman, Qatar, Kuwait, UAE
Kevin LaBonge
Tara Swansen
in good company
global advertisers
AUTO
HEALTH & FITNESS
Audi
BMW
Fiat
Harley Davidson
Land Rover
Lexus
Mercedes Benz
Mini
Peugeot
Renault
CocoaVia
ESPN
Fitness Concepts
Herbalife
Isopure
Planet Fitness
Pure Protein
Vitafusion
FOOD & BEVERAGE
Barilla
Coca-Cola
Dannon Oikos
Gatorade
Heineken
Josh Cellars
Mars
Nestlé
Oscar Mayer
GROOMING
American Crew
Biotherm Homme
Clarins
Colgate-Palmolive
COTY
Degree
Dior Homme
Gillette
Johnson & Johnson
Lab Series
L’Oréal
Nivea
Paco Rabanne
Polo Red
Prada Fragrance
Procter & Gamble
Unilever
Reebok
Timberland
Tommy Hilfiger
Under Armour
UNIQLO
US Polo ASSN
TECH & GEAR
Apple
BOSE
Braun
Canon
Garmin
GoPro
Hewlett-Packard
Nikon
Panasonic
Philips
Samsung
SONY
Toshiba
Virgin Mobile
STYLE & Fashion
2XU Compression
adidas
Aigner
ALDO
Asics
Bally
Brooks Brothers
Camel Active
Calvin Klein
Chaps
Diesel
Dockers
Dolce & Gabbana
Dr. Martin
GANT
Giorgio Armani
G-Star Raw
H&M
Hugo Boss
Kenneth Cole
Lacoste
Levi’s
Longine
LVMH
Marks & Spencer
Michael Kors
Nike
Orlebar Brown
Polo Ralph Lauren
PUMA
WATCHES &
ACCESSORIES
Breitling
Fossil
GUCCI Watches
Luxottica
Mont Blanc
Richemont
Rolex
other
Citibank
e*Trade
HBO
Symantec
Universal
Kevin LaBonge
Tara Swansen
01.12. - 24.12.
MEN’S HEALTH
BECK’S NAGRADNA IGRA
ŽIVOT MOŽE
BITI BOLJI!
NAJBOLJE GRAĐENI ČASOPIS ZA MUŠKARCE
20 KN/5,5 KM/SLO 4 €/MK 130 DEN
PROSINAC 2015.
SKLEKOVI ZA POČETNIKE
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ZDRAVLJA
I kolcem
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PROBUDITE SE I UZMITE
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TI FACEBOOK STRANICU BECK'S HRVATSKA
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BROJ 12, GODINA XII; ISSN 1334-7640
24 NAČINA DA SE OPUSTITE
®
Sex
Luglio - Agosto 2015
www.menshealth.it
Chris Pratt
JuraSSic
Game
Se hai il coraggio di allenarti
come un dinosauro sei pronto
a tutto
on the beach
Fai la mossa giusta e
scatena la tua
estate
25
le
cose che devi fare
prima che l'estate
finisca
I segreti
del Golf
Perché è lo
SPort Più
Salutare
del mondo
meduSe killer
Il tuo nemico
numero 1 è in
agguato
cibo
orGanico
numero 168
€ 3,50 In ITALIA - mensILe
Ora puoi smettere di
farti del male a tavola
To put your brand into the hands of millions of global readers, contact:
Kevin LaBonge
Tara Swansen

Men`s Health

Transcription

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