lenkowsky_scott_14 - dementeterritorial

SCOTT LENKOWSKY
INDUSTRIA L A N D
scolenk@gmail.com
201.755.3203
T R A N S P O RTAT I O N
D E S I G N
SCOTT LENKOWSKY
EXPERIENCE
Product Ventures
Design Intern
EDUCATION University of Cincinnati
College of Design, Architecture, Art, and Planning
B.S. Industrial Design :Transportation Track, 2014
Minor, Asian Studies
Sept 2009 - Present
GPA 3.82 / 4.00
Sept - Dec 2011
Worked with design team to establish brand language, generate concepts and
rapid prototype models of packaging concepts for clients such as Kraft, CocaCola, Frito-Lay, Church and Dwight, and Nestle
Fisher-Price
SKILLS
Product Design Intern, Boys Team
Sept - Dec 2011
Responsible for rapid generation of concepts for Imaginext
line through sketching and full-scale foam mockups
Product Design Intern,TRIO
Mar - Jun 2011
Developed custom parts for new TRIO sets through
foamcore ideation and Alias modeling; also assisted with
development for Made-by-Me and Doodle Pro product
373 Probasco St. Apt 2
Cincinnati, OH 45220
scolenk@gmail.com
201-755-3203
INTERESTS
Henschel - Steinau, Inc.
Design Intern
Adobe Photoshop, Illustrator, Indesign
Sketchbook Pro
Autodesk Alias Automotive
Rhino
Keyshot
Proficient Mandarin Chinese Speaker
Driving Stick Shift
Can Use Chopsticks to Eat Anything
Anything Automotive
Speaking Chinese
Baseball, Ultimate Frisbee, Badminton
Making / Eating Good Food
Biking / Outdoor Activities
Practicing Jewish Faith
Sept 2008 - Jun 2009
Assisted with graphic design and materials library
CHINA
Macy’s
Sales Associate
Jun - Sept, Dec 2009
Operated registers and provided customer assistance
scolenk@gmail.com
201.755.3203
Chinese Bridge | July 2009
Traveled to Beijing, Jinan, and Tai’an with
Rutgers Confucius Institute
Intensive Mandarin Study | Jun - Aug 2010
9 weeks of study at Beijing Language and
Culture University in Beijing, China ; also traveled
independently to various cities all over China
NOBILITY
S P O RT L U X U RY C O M PAC T
Bringing individuality and a new
driving experience to China
scolenk@gmail.com
201.755.3203
L U X U RY I N C H I N A
I S I N T H E B AC K S E AT
The Chinese business elite are content to sit
in the plush rear of their vehicle, complacently
letting others control the driving for them
W H AT H A P P E N S I F W E
M OV E I T TO T H E F RO N T ?
scolenk@gmail.com
201.755.3203
THE DESIRE FOR CONTROL
C H I N A ’ S L I T T L E E M P E RO R S
BUICK’S NEW BRAND DNA
In a culture of collectivity, China’s gen. Y is redefining
what it means to be successful, cool, and ‘self-made’
independence
+
tradition
Xia Liang
Age 29
Has become affleunt enough
to afford his own car
Seeks enjoyment through
full control of his drive
Appreciates luxurious feel
scolenk@gmail.com
201.755.3203
individualistic
performance luxury
F O RWA R D S TA N C E
The exterior form places emphasis on the driver, whie
styling cues draw from the ‘bold elegance’ of Buicks today
scolenk@gmail.com
201.755.3203
CALLIGRAPHIC LINES
Focusing on developing hard and fast lines that
unite forms on the vehicle
scolenk@gmail.com
201.755.3203
TRADITION INSPIRED
The seat design is inspired by the
curvaciousness and material of zitan wood
chairs, used to make imperial furniture
scolenk@gmail.com
201.755.3203
REFINEMENT
Design emphasizes forward and downward movement, with
special consideration to Chinese themes which tie to various
parts of art or culture
scolenk@gmail.com
201.755.3203
E X Q U I S I T E LY C H I N E S E
The final design color was chosen based off of the
color of the rare and expensive zitan wood
scolenk@gmail.com
201.755.3203
U N I Q U E C OAC H B U I LT C U S TO M I Z AT I O N
Swappable front and rear milled aluminum plates add
a personal touch and a true sense of ownership
S E L E C T YO U R PAT T E R N
Many patterns available can echo patterns found
in Chinese architecture, fashion, or calligraphy
scolenk@gmail.com
201.755.3203
eMORPH
VARIABLE TREAD TIRE CONCEPT
Optimizing the tire for better
performance and f u e l e c o n o my
scolenk@gmail.com
201.755.3203
SPONSORED STUDIO
GETTING EVERY LAST DROP?
$
ROLLING RESISTANCE from tires drains an
average of
6%
of a vehicle’s total fuel economy
. .why
LESS B ANG FOR YOUR BUCK?
As oil prices continue to rise, drivers will be
refueling more often and paying more each time
20 mi.
40 mi.
60 mi.
EXTENDING YOUR RANGE
Demand for more range from our vehicles will
continue to rise as we look to be as
independent as possible when on the road
scolenk@gmail.com
201.755.3203
not take some out?
INTEGRATED SPOKE
SHIFTING MIDSECTION
Middle section inflates only
when extra grip is needed
VARIED WIDTH
Collapsible tire tread has gaps so
that no more than 2/3 of the tire
width is contacting the road
ARTICULATION
Individual articulating spokes
could allow for better grip
when wheel is turned
scolenk@gmail.com
201.755.3203
Gives tire lightweight feel
with more open space
SPORTING PRETENTIONS
The final tire design is sporty and optimized
for open road driving, with negative spaces
giving the tire a lightweight and agile feel
scolenk@gmail.com
201.755.3203
ELECTROACTIVE POLYMER STRIP
This multi-layered stip wedged into the center section
forces it to bend when exposed to electricity
Li-ION FILM BATTERY
recaptures heat energy
CATHODE GRID
generates electric field
IONIC POLY. COMPOSITE
flexes when exposed to field
ANODE GRID
generates electric field
VARIABLE ROAD CONTACT
When braking or turning quickly, the middle section
can straighten out to fully contact the road, providing
greater stability when desperately needed
scolenk@gmail.com
201.755.3203
INDIC ATING TREAD CHANGE
An electric charge travels through the tire to LED
lights embedded in the rubber, indicating when the
tire tread is changing
scolenk@gmail.com
201.755.3203
RELAY
M E S S E N G E R
C A R R I E R
Bring ing a new c a rr i e r to the
business commuter
scolenk@gmail.com
201.755.3203
WHERE’S THE NEED?
A business professional needs a bag with an
style that reflects well on him while still providing the
kind of easy access he needs while on the move
SOPHISTICATION VERSATILITY PROTECTION
EASILY ACCESSIBLE
CASUAL
FORMAL
?
LESS EASILY ACCESSIBLE
scolenk@gmail.com
201.755.3203
FITTING THE BRAND
Style and utility are the essence of both the
target consumer and the Volvo brand
BUSINESS PROFESSIONAL
STYLE
looking professional, organized, and successful
scolenk@gmail.com
201.755.3203
+
UTILITY
reliable, in control, in use anytime, anywhere
OPENING/CLOSING
INTEGRATED STRAPS
HYBRID MATERIALS?
scolenk@gmail.com
201.755.3203
VISUAL BRANDING
Volvo’s new line of products will proudly display
the Volvo name on a signature chrome buckle
strapped across the wearer’s chest
scolenk@gmail.com
201.755.3203
scolenk@gmail.com
201.755.3203
ACCESSIBLE ON THE GO
The design of the carrier’s exterior is sophisticted
and stylish without sacrificing ease of use
Side pockets in soft nylon allow for
quick access to smaller contents
Polycarbonate outer shell provides
extra impact protection
Hinged door opens away from the body for easy access
from the shoulder, spring-loaded door pops out when
button in rear is depressed
scolenk@gmail.com
201.755.3203
VERSATILE INTERIOR SPACE
Secure underlid storage for
smaller items, using what would be
otherwise wasted interior space
Padded pockets for laptops or books; elastic
bands will hold books tight to save space and
keep from moving around inside
scolenk@gmail.com
201.755.3203
scolenk@gmail.com
201.755.3203
H OW C A N A D E F U N C T
BRAND BE REVIVED?
Crosley Motors was a brand of vehicle based
in Cincinnati, OH which acheived great success
during World War II due to their lightweight and
fuel efficiency, but went extinct in the 1950s due
to a buyer preference for larger vehicles
O W N A B L E F E AT U R E S ?
Reinterpreting original design themes
RIDGE OR BULGE IN FRONT-CENTER
SPLIT HORIZONTAL GRILL
SOFT, ROUNDED FORMS
LET’S MODERNIZE!
scolenk@gmail.com
201.755.3203
T HANK YO U F O R YO U R T I M E A N D C O N S I D E R AT I O N
SCOTT LENKOWSKY
scolenk@gmail.com
201.755.3203
201-755-3203 scolenk@gmail.com