Technical specifications multimedia

Transcription

Technical
specifications multimedia
2016
RATES L’ECHO | DE TIJD
Table of contents
• Webvertising
• Formats
• E-mailing
• Mobile advertising
2-5
6-10
11-14
15
Tour & Taxis | Avenue du Port 86C - B-1000 Brussels | tél.: +32 (0)2 422 05 11 | fax: +32 (0)2 422 05 10 | info@trustmedia.be | www.trustmedia.be
Technical specification
Webvertising
2016
Overview of formats (tijd.be | lecho.be)
SIZE
MAX. WEIGTH
970x250
970x250 – 970x500
840x150
728x90
100 kb
100 kb
100 kb
100 kb
Half Page Rectangle
Medium Rectangle (imu)
Small imu
300x600
300x250
300x150
100 kb
100 kb
100 kb
Textad
300x100
-
990x70
640x480
500x400
300x600 + 500x600
100 kb
100 kb
100 kb
100kb
Billboard
Billboard Pushdown
Large Leaderboard
Leaderboard
Floorad
Medium Splash
Small Overlayer
Sidekick
REMARKS
only use the mediamind template!
NAME
capping : 1 per day
capping : 1 per day
capping : 1 per day
capping : 1 per day
Overview of formats (m.tijd.be | m.lecho.be) (app)
Billboard (mobile)*
Large leaderboard (mobile)*
IMU (mobile)*
640x200 & 320x100
640x100 & 320x50
600x500 & 300x250
100 kb
100 kb
100 kb
format: only jpg, pn
format: only jpg, png
format: only jpg, png
Remarks
- Rich media with video: only rich media third party tags
- For rich media creatives:
Please deliver html 5 ads in third party tags with a default backup image included (for browsers that are not html5 compliant).
Html 5 material :
Standard « non rich » creative : max 100 kb
Rich media – video: max 5MB
- All digital campaigns for Tijd-Lecho.be will be placed on our mobile sites/apps (fix minimum 10% of impressions) as well. To ensure 100% delivery of
campaign be sure to also deliver the mobile format
*Please deliver both sizes + clicktracker + impressiontracker
**No html5, no third party tags
new - Cost per hour:
Please traffic the campaign in a standard javascripttag (no Iframe)
DELIVERY
MATERIALe
edia.b
dfp@trustm
2
Webvertising
General specifications
• Formats
- Logo: the material should always include the logo of the advertiser
- GIF: animated or static GIF image file
- JPG: JPG image file banner
- Html 5 campaigns and streaming: only allowed in third party tags.
Remark: We don’t take charge of the technical costs of Rich media campaigns
For Billboard pushdown: only mediamind template
• Deadlines
- GIF | JPG
All standard ads must be provided to publisher or media sales house 3 business
days before the campaign start date.
- Rich media creative(*) & html5
All standard ads must be provided to publisher or media sales house 5 business
days before the campaign start date.
(*): Rich media creatives = all creatives other than GIF/JPEG creatives.
2016
• Updates
- Rich media creatives: no more than once a week (see * under “Deadlines”)
• Testing
- All creatives must function uniformly on popular browser platforms and/or
operating systems
• Linking URL
- An active URL must be provided for each creative
• Versions
- Maximum 3 versions
• Animation
- 3 loops within 15 seconds, no loop or any animation after 15 sec
- Maximum of 3 creatives in rotation per campaign
• Audio
- Sound standard OFF
- Sound On User initiated on clickaction
- NO LOOPING ALLOWED.
• Video
- up to 30 sec (starts automatically)
- above 30 seconds only user initiated allowed (start/stop button)
3
Webvertising
2016
NEWSLETTERS
DISPLAY
DIMENSIONS
Morning Midday Evening
Imu
300 x 250
FORMAT
Jpg/gif (no animation, no swf or third party)
Geldworp/brève d’argent
Imu
300 x 250
T-zine
Imu
+
Text
300 x 250
250 characters
Title: 50 characters, Text: 200 characters (*)
Stocks mail
Imu
300 x 250
Funds mail
Imu
300 x 250
Specifications for newsletters
Specifications for textads
TEXTADS
DISPLAY
Textad
DIMENSIONS
FORMAT
Titel: 30 characters, Text: 90 characters,
onscreen url: 30 characters, url: unlimited characters (*)
(*) spacing included
4
Webvertising
Third party adserving specs
• Deadlines*:
- Standard ads 3 business days prior to start dates
- All other formats 5 business days prior to start dates
* Late creative policy (IAB)
• Certified third party vendors:
- DoubleClick for Publishers recognizes the rich media formats listed here.
(https://support.google.com/dfp_premium/answer/177366?hl=en-GB)
• Cache Busting:
- Any image hosted by a third party company should be formatted for us to attach a timestamp to the third party tags.
- Publisher will work with the third party company to ensure the timestamp functions correctly on portfolio.
• Submissions:
- All tags must be delivered in *.TXT file containing following references:
Advertiser name
Campaign
Agency name
Period
Creative language
• Tags:
- We accept active third party tags with an active destination url
- As publisher needs to keep track of all material delivery
• Formats allowed:
- Standard ads | Overlayer | content banner | streaming
- In our booking system, doubleclick we use javascript tags for the ads (I frame tags are not allowed)
• Performance:
- Any creative that delays load time or fails to appear on publisher sites will be pulled immediately.
• Testing:
- All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Internet Explorer,
Firefox, Chrome and Safari
- Click count resolution by adserver’s side depends on tags delivered by third-party company and submitted to publisher trafficking
approvement.
• HTML5:
- Because the implementation of HTML5 code is considered a custom implementation,
DoubleClick Support is not responsible for troubleshooting specific issues with HTML5 creatives. DoubleClick Support can’t provide
assistance with the appearance, functionality, troubleshooting, debugging, or reporting on discrepancies for any custom
implementations. Support can only help to confirm that your custom creative code is serving to your page properly.
More info.
(https://support.google.com/dfp_premium/answer/2871742?hl=en-GB)
2016
Third party adserving partner
Trustmedia has a preferred partnership with Sizmek (formerly known as Mediamind) for rich media & video solutions, f.e. Billboard
pushdown (see ratecard)
Sizmek is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced campaign
performance. Their unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging
media; providing marketers with a cross-channel view of ad campaigns. They service the most innovative and inspiring global digital
campaigns.
5
Formats
2016
The Sidekick banner is an initial polite banner, which expands to the right by click action while pushing the site to the left.
The Sidekick gives the advertiser the opportunity to present extensive information in a creative and engaging way. Mostly
used for videos, the Sidekick measures its success primarily via engagement.
Sidekick
Technical specifications:
Dimensions halfpage :
Dimensions sidekick:
Capping:
Format:
Sound:
Video:
Close button:
Deadline delivery:
300x600
500x600
1 per day
only third party tags, sizmek template is provided
ON (video only starts user iniated when the sidekick expands to the right)
max 30 seconds , starts automatically
in the sidekick format
5 workdays before start campaign
The sidekick format is implemented on the articles pages (no home /subhomepages )
Clicks and interactions are measured.
Tour & Taxis | Avenue du Port 86C - B-1000 Bruxelles | tél.: +32 (0)2 422 05 11 | fax: +32 (0)2 422 05 10 | info@trustmedia.be | www.trustmedia.be
6
Formats
2016
An Automatic or Pre-expand Pushdown Billboard ad appears on screen as a Billboard (970 wide by 250 tall),
automatically (cap 1) expands for 7 seconds to 970 wide by 500 tall and closes back to a Billboard.
Controls allow consumer to re-open and/or close unit. Expanding Pushdown ad units "push" page
content down rather than expanding over page content.
Billboard Pushdown
Dimensions:
Format:
Sound:
Video:
Close Button:
Deadline delivery:
970x250 -> 970x500
only third party , Sizmek template is provided (html5)
standard OFF
max 30 seconds, starts only user iniated
in the 970x500 layout
5 workdays before start campaign
Impression 1: automatic billboard pushdown cap 1
The billboard (970x250) automatically pushes the website down for 7 seconds and expands to 970x500. Afterwards, the
ad closes back to 970x250.
Impression 2 and following: user initiated billboard pushdown
The billboard (970x250) only pushes the website down user initiated (on mouse over) and expands to 970x250.
On mouse out, the billboard closes back to 970x250
7
Formats
2016
Overlay Ads cover your site with a semi-transparent background and have a more standard ad format in support (f.e
Medium Rectangle or Large Leaderboard-). Visitors must "close" the ad to fully view the site. Unlike "pop-up" ads, these
overlays cannot be blocked. Overlayer must have a clear close button top right and must auto close after a maximum of 15
seconds. The close button should be clearly visible and feature both an ‘X’ and the word ‘close’ in font size 11
Small Overlayer
Format:
Overlayer:
Maximum weight:
Sound:
Capping:
third party tags only (1 tag for large leaderboard + overlayer)
must contain a close button (right corner) and close automatically after 10 seconds
100 kb
standard OFF
1 per day
8
Formats
2016
Your ad will be positioned at the bottom of the visitor’s screen. When scrolling, this ad will stay fixed in this position.
It is the only advertising solution that remains continuously visible on the visitor’s screen whilst browsing the page.
Floor Ad
Dimensions: 990x70 pixels
Format: jpg/gif/swf or third party tags
Maximum weight: 60KB
Capping: 1 per lifetime
9
Formats
2016
A splash page is an interlude page that is shown temporarily before reaching the
intended target page. It is used to make an important announcement or to show a
catchy advertisement.
Splash
Dimensions: 640x480 pixels
Format: jpg/gif/swf or third party tags
Maximum weight: 60KB
Remark: animation, video is allowed
Maximum length animation: 15 seconds
Sound: Standard OFF
Capping: 1 per lifetime
10
E-mailing
2016
Communicate with your customer one-to-one via our database of 201.195 high quality business contacts. An e-marketing campaign
targeting prospects with real potential, namely readers of De Tijd and L’Echo, strengthens your campaign. The database is comprised
of registered readers of De Tijd and L’Echo (opt-in addresses).
Following selections are possible:
• social professional: function, departement, sector, company size
• geographic: location
• social demographic: age, gender
• selection related to our business products: portfolio, subscription
Database
Guidelines
Role of Trustmedia vs. advertiser
• Trustmedia has the responsibility to:
1. provide the database
2. send the e-mail message
3. report the campaign
• The advertiser has the responsibility to deliver a ready to send HTML e-mail in conformity with the technical guidelines and tested
for different mailclients (e.g. outlook, gmail, yahoo...)
Deadlines
All HTML files must be provided to publisher or media sales house, 5 business days prior to the campaign start date.
Software platform used
Trustmedia, using the Selligent software, sends the e-mail once.
Measurement
The number of sent e-mails, delivered and bounced are measured by selligent. Opened mails are measured by selligent.
11
E-mailing
2016
• The e-mail is sent as an HTML-mail. A text version can be hidden as a commentary in the HTML coding. This offers users that do
not work with HTML the opportunity to read the text nevertheless.
• The maximum width of the e-mail field is 600 pixels, with an optimal text field of 460 pixels (type area). This ensures all users can
read the e-mail in optimal circumstances (especially Outlook users that preview their e-mails).
E-mail guidelines
• The sender of the e-mail: De Tijd Partnermail and Partenaire communication de L’Echo.
• The advertiser can determine the subject of the e-mail.
• Images are embedded in the e-mail with a hard link, to avoid the e-mail becoming too heavy.
Remark: Gmail shortens html emails which are larger than 102 kb.
Personalizing of e-mails
If the advertiser wishes to personify the email (name and/or first name), the personification field should be inserted in the HTML as
follows: ~FIRSTNAME~ ~NAME~
Please note: not all users have filled in the data correctly!
• Header in e-mails
Following text must always be used as header.
• Header tijd.be
Deze e-mail wordt u aangeboden door tijd.be in samenwerking met [ADVERTISER]. Uitschrijven. Link to:
http://www.tijd.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'Our secret with S3ll1g3nt!'))~
Dit bericht wordt u verzonden door tijd.be als publireportage. Het aanbod in deze e-mail is geen product of dienst van de groep
Mediafin. De inhoud en redactie van dit bericht zijn de verantwoordelijkheid van een derde. Indien u deze mail niet kan lezen, klik
hier. (link to online version of e-mail)
• Header lecho.be
Ce publireportage vous est offert par lecho.be en collaboration avec [ADVERTISER].
Se désinscrire. Link to: http://www.lecho.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'Our secret with
S3ll1g3nt!'))~
Le contenu et les offres éventuelles qui y figurent ne sont pas des produits ou des services de Mediafin. La responsabilité de la
rédaction et du contenu de cet e-mail incombe à la société tierce. Si vous ne pouviez pas lire ce mail, cliquez ici. (link to online
version of e-mail)
12
E-mailing
2016
• Footer tijd.be
Deze informatie wordt u bezorgd door tijd.be en gebeurt in functie van uw registratie op tijd.be. Uw persoonlijke gegevens worden
niet aan de adverteerder doorgegeven. Tijd.be hanteert een strikte privacy politiek. (link to http://www.tijd.be/robinson)
Indien u geen gebruik meer wenst te maken van deze informatiedienst, Klik hier. Link to:
http://www.tijd.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'Our secret with S3ll1g3nt!'))~
• Footer in e-mails
Following text must always be used as footer.
• Footer Lecho.be
Ce publireportage vous a été envoyé par lecho.be conformément aux modalités de votre inscription sur lecho.be. Vos données
personnelles n'ont pas été transmises à l'annonceur. Lecho.be observe une politique stricte en matière de respect de la vie privée.
(link to http://www.lecho.be/robinson) Si vous ne désirez plus recevoir d'information des partenaires de L'Echo, veuillez vous
désinscrire. Link to:
http://www.lecho.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'Our secret with S3ll1g3nt!'))~
Tips & Tricks
• Increase direct response
- Language of the mail = language of the reader
- Subject line: concise and clear with a call to action
- Call to action: must be visible without having to scroll
- Various links on images, logos
- Clickable list of topics
• Layout and content
- Keep a good balance between text and images
- Use a font with a minimum size of 10 points
• Technical aspects
- Special characters: adapt the html and include a meta tag in the header
- Css: use inline styles instead of style sheet in the header of the html
- Visuals in e-mail: use absolute paths
(e.g. http:// www.mysite.com/images) instead of relative paths
(e.g. images/image.gif)
- Avoid the use of background images
- Avoid that the e-mail is designed as a single image
Source: IAB Marketing cookbook 2009
13
E-mailing
2016
E-mails examples
14
Mobile advertising
2016
NAME
SIZE*
Billboard mobile
Leaderboard mobile
IMU mobile
640x200 & 320x100
640x100 & 320x50
600x500 & 300x250
FORMAT**
WEIGHT
CLICKABLE
ANIMATION
jpg - png
jpg - png
jpg - png
100 kb
100 kb
100 kb
yes
yes
yes
no
no
no
*Please deliver both sizes + clicktracker + impressiontracker
**no html5, no third party tags
Overview of formats
Advertising options
BILLBOARD MOBILE
LEADERBOARD MOBILE
IMU MOBILE
DELIVERY
MATERIALe
edia.b
dfp@trustm
15

Technical specifications multimedia

Transcription

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