Opmaak 1 - Content Republic

Transcription

Technical
specifications multimedia
2014
RATES L’ECHO | DE TIJD
Table of contents
• Webvertising
• E-mailing
• High-Impact format
• Creative formats
• Content Integration (Expertise - Dossier - Advertorial)
• Mobile advertising
2-5
6-9
10-11
12-13
14-15
16-17
Tour & Taxis | Avenue du Port 86C - B-1000 Brussels | tél.: +32 (0)2 422 05 11 | fax: +32 (0)2 422 05 10 | info@trustmedia.be | www.trustmedia.be
Technical specification
Webvertising
2014
NAME
MAX. WEIGTH
TIJD.BE
Giant Leaderboard (only for High impact) 990 x 120
Large Leaderboard*
840 x 150 840 x 400 (°)
Leaderboard*
728 x 90 728 x 400 (°)
SIZE
EXPANDABLE
60 KB
60 KB
60 KB
X
X
X
X
X
X
X
X
X
X
X
X
Video format
TV XL Leaderboard (only on special request) 970 x 250
TV Large Leaderboard
840 x 250
Filmstrip
300 x 600
60 KB
60 KB
100 KB
X
X
X
X
X
X
X
X
X
X
X
X
-
LECHO.BE NETTO.BE
MONARGENT.BE
Half Page Rectangle
Wide skyscraper*
Skyscraper*
300 x 600 600 x 600 (°)
100 x 600 400 x 600 (°)
120 x 600 400 x 600(°)
60 KB
60 KB
60 KB
X
X
X
X
X
X
X
X
X
X
X
X
Medium rectangle (IMU)
3:1 Rectangle (small IMU) (1)
300 x 250 600 x 250 (°)
300 x 100
-
60 KB
40 KB
X
X
X
X
X
X
X
X
Floorad (2)
Small Overlayer (3)*
Medium Splash
990 x 70
500 x 400
640 x 480
-
60 KB
60 KB
75 KB
X
X
X
X
X
X
X
X
X
X
X
X
Button (4)
160 x 150
-
15 KB
X
X
MAX. WEIGTH
TIJD.BE
15 KB
20 KB
X
X
FORMATS CLASSIFIEDS
Button (4)
Vertical banner (5)
SIZE
160 x 150
160 x 300
-
LECHO.BE NETTO.BE
X
X
X
Overview of formats
MONARGENT.BE
X
(1) Small IMU (300 x 100): static, no animation, only gif or jpg (no swf or third party tags)
(2) Floorad (990x70): gif / jpg / swf / third party tags
(3) Small Overlayer (500x400): animation with non transparent background
(4) Button (160x150): static, no animation, only gif or jpg (no swf or third party tags)
(5) Vertical banner (160 x 300): static, no animation, only gif or jpg (no swf or third party tags)
(°) Expandable leaderboard collaps to the bottom
Expandable skyscraper / imu collapses to the left
* Expandables + Overlayers: only rich media third party tags (no swf!)
Remark: To ensure the correct publication of your campaign on all devices, please provide a backup image (gif or jpg) in your material (as I Pad does
not support swf files).
DELIVERY
MATERIALe
edia.b
dfp@trustm
2
Webvertising
2014
• Deadlines
- GIF | JPG
All standard ads must be provided to publisher or media sales house 3 business
days before the campaign start date.
- Rich media creative(*)
All standard ads must be provided to publisher or media sales house 5 business
days before the campaign start date.
(*): Rich media creatives = all creatives other than GIF/JPEG creatives.
• Formats
- Logo: the material should always include the logo of the advertiser
- GIF: animated or static GIF image file
- JPG: JPG image file banner
- Rich media: swf + back-up gif/jpg or third party tags
For expandables, overlayers, splash and streaming only third party allowed
Remark: We don’t take charge of the technical costs of Rich media campaigns
(eg.: eyeblaster, ...)
General specifications
• Updates
- Rich media creatives: no more than once a week (see * under “Deadlines”)
• Versions
- Maximum 3 versions
• Animation
- 3 loops within 15 seconds
- Maximum of 3 creatives in rotation per campaign
• Linking URL
- An active URL must be provided for each creative
• Testing
- All creatives must function uniformly on popular browser platforms and/or
operating systems
• Sound
- User initiated (mouse-over = sound ON | mouse-out = sound OFF | Icon sound
ON/OFF)
- NO LOOPING ALLOWED.
• Video
- up to 30 sec (starts automatically)
- above 30 seconds only user initiated allowed (start/stop button)
• Flash
- Delivery: swf file (minimum version 8) + destination URL + backup gif/jpg
- Clicktag:
Please insert the following actionscript 2.0 code on the button layer of the flash file
on (release) {
getURL(_root.clickTag, "_blank");
}
Remark: Do not insert a hardcoded destination url in the swf!
Otherwise we ‘ll not be able to measure the clicks of the swf. The url wil be entered
by our advertising system doubleclick
3
Webvertising
2014
NEWSLETTERS
DISPLAY
DIMENSIONS
Monday Online
Morning Midday Evening
Imu
Imu
300 x 250 or 250 x 250
300 x 250 or 250 x 250
Jpg/gif (no animation, no swf or third party)
Geldworp/brève d’argent
Imu
300 x 250 or 250 x 250
T-zine
Imu
+
Text
300 x 250 or 250 x 250
300 characters
Title: 50 characters, Text: 250 characters (*)
Stocks mail
Imu
300 x 250 or 250 x 250
Funds mail
Imu
+
Textad
300 x 250 or 250 x 250
DISPLAY
DIMENSIONS
TEXTADS
Textad
FORMAT
Specifications for newsletters and textads
Titel: 35 characters, Text: 100 characters,
onscreen url: 35 characters, url: unlimited characters (*)
FORMAT
Titel: 35 characters, Text: 100 characters,
onscreen url: 35 characters, url: unlimited characters (*)
(*) spacing included
4
Webvertising
Third party adserving specs
• Approved Third Party Delivery Services List:
- These specifications pertain to those services that have been
preapproved by us for utilization.
- Please ask your sales representative for an approved
• Cache Busting:
- Any image hosted by a third party company should be formatted
for us to attach a timestamp to the third party tags.
- Publisher will work with the third party company to ensure the
timestamp functions correctly on portfolio.
• Deadlines*:
- Standard ads 3 business days prior to start dates
- All other formats 5 business days prior to start dates
* Late creative policy (IAB)
2014
• Submissions:
- All tags must be delivered in *.TXT file containing following references:
Advertiser name
Campaign
Agency name
Period
Creative language
- Tags must be active at delivery.
- As publisher needs to keep track of all material delivery, all tags upload on
third-party website will be refused
• Formats allowed:
- Standard ads | Overlayer | content banner | streaming
• Services list or documentation on the approval process for third party delivery services.
- We will only accept advertising from third party services that have been tested and
approved to run on network.
• Performance:
- Any creative that delays load time or fails to appear on publisher sites will be pulled
immediately.
• Testing:
- All creative must function uniformly on both Mac and PC platforms aswell as
multiple browser versions of Netscape and Internet Explorer.
- Click count resolution by adserver ‘s side depends on tags delivered by third-party
company and submitted to publisher trafficking approvement.
Third party adserving partner
Trustmedia has a preferred partnership with Mediamind for rich media & video solutions,
f.e. overlayers & TV-spot (see ratecard)
MediaMind, formerly known as Eyeblaster, is a global provider of digital advertising
solutions that optimize the use of media, creative and data for enhanced campaign
performance. Their unique platform incorporates display ad serving, search, rich
media, video, dynamic ads, mobile and emerging media; providing marketers with a
cross-channel view of ad campaigns. Their leading MediaMind Rich Media and Video
capabilities service the most innovative and inspiring global digital campaigns.
5
E-mailing
2014
Communicate with your customer one-to-one via our database of 204.865 high
quality business contacts. An e-marketing campaign targeting prospects with real
potential, namely readers of De Tijd and L’Echo, strengthens your campaign. The
database is comprised of registered readers of De Tijd and L’Echo (opt-in
addresses).
Database
Following selections are possible:
• social professional: function, departement, sector, company size
• geographic: location
• social demographic: age, gender
• selection related to our business products: portfolio, subscription
Guidelines
Role of Trustmedia vs. advertiser
• Trustmedia has the responsibility to:
1. provide the database
2. send the e-mail message
3. report the campaign
• The advertiser has the responsibility to deliver a ready to send HTML e-mail in
conformity with the technical guidelines and tested for different mailclients (e.g.
outlook, gmail, yahoo...)
Deadlines
All HTML files must be provided to publisher or media sales house, 5 business days
prior to the campaign start date.
Software platform used
Trustmedia, using the Selligent software, sends the e-mail once.
Measurement
The number of sent e-mails, delivered and bounced are measured by unified post.
Opened mails are measured by double click.
Third-party click commands are NOT accepted!
6
E-mailing
2014
The e-mail is sent as an HTML-mail. A text version can be hidden as a commentary
in the HTML coding. This offers users that do not work with HTML the opportunity
to read the text nevertheless.
The maximum width of the e-mail field is 600 pixels, with an optimal text field of
460 pixels (type area). This ensures all users can read the e-mail in optimal
circumstances (especially Outlook users that preview their e-mails).
E-mail guidelines
The sender of the e-mail: De Tijd Partnermail and Partenaire communication de L’Echo.
The advertiser can determine the subject of the e-mail.
Images are embedded in the e-mail with a hard link, to avoid the e-mail becoming
too heavy.
Personalizing of e-mails
If the advertiser wishes to personify the email (name and/or first name), the
personification field should be inserted in the HTML as follows: ~FIRSTNAME~
~NAME~
Please note: not all users have filled in the data correctly!
• Header in e-mails
Following text must always be used as header.
• Header Tijd.be
Deze e-mail wordt u aangeboden door Tijd.be in samenwerking met
[ADVERTISER]. Uitschrijven. Link to:
http://www.tijd.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'O
ur secret with S3ll1g3nt!'))~
Dit bericht wordt u verzonden door Tijd.be als publireportage. Het aanbod in deze
e-mail is geen product of dienst van de groep Mediafin. De inhoud en redactie van
dit bericht zijn de verantwoordelijkheid van een derde. Indien u deze mail niet kan
lezen, klik hier. (link to online version of e-mail)
• Header Lecho.be
Ce publireportage vous est offert par Lecho.be en collaboration avec
[ADVERTISER].
Se désinscrire. Link to:
http://www.lecho.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'
Our secret with S3ll1g3nt!'))~
Le contenu et les offres éventuelles qui y figurent ne sont pas des produits ou des
services de Mediafin. La responsabilité de la rédaction et du contenu de cet e-mail
incombe à la société tierce. Si vous ne pouviez pas lire ce mail, cliquez ici. (link to
online version of e-mail)
7
E-mailing
2014
• Footer Tijd.be
Deze informatie wordt u bezorgd door Tijd.be en gebeurt in functie van uw
registratie op Tijd.be. Uw persoonlijke gegevens worden niet aan de adverteerder
doorgegeven. Tijd.be hanteert een strikte privacy politiek. (link to
http://www.tijd.be/robinson)
Indien u geen gebruik meer wenst te maken van deze informatiedienst, Klik hier.
Link to:
http://www.tijd.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'O
ur secret with S3ll1g3nt!'))~
• Footer in e-mails
Following text must always be used as footer.
• Footer Lecho.be
Ce publireportage vous a été envoyé par Lecho.be conformément aux modalités
de votre inscription sur Lecho.be. Vos données personnelles n'ont pas été
transmises à l'annonceur. Lecho.be observe une politique stricte en matière de
respect de la vie privée. (link to http://www.lecho.be/robinson) Si vous ne désirez
plus recevoir d'information des partenaires de L'Echo, veuillez vous désinscrire.
Link to:
http://www.lecho.be/mails/unsubscribe/?m=16&u=~ID~&h=~(MDENCODE(ID&'
Our secret with S3ll1g3nt!'))~
Tips & Tricks
• Increase direct response
- Language of the mail = language of the reader
- Subject line: concise and clear with a call to action
- Call to action: must be visible without having to scroll
- Various links on images, logos
- Clickable list of topics
• Layout and content
- Keep a good balance between text and images
- Use a font with a minimum size of 10 points
• Technical aspects
- Special characters: adapt the html and include a meta tag in the header
- Css: use inline styles instead of style sheet in the header of the html
- Visuals in e-mail: use absolute paths
(e.g. http:// www.mysite.com/images) instead of relative paths
(e.g. images/image.gif)
- Avoid the use of background images
- Avoid that the e-mail is designed as a single image
Source: IAB Marketing cookbook 2009
8
E-mailing
2014
E-mails examples
9
High Impact
2014
The ‘High Impact’ package contains the following advertisement formats: giant
leaderboard and halfpage. A giant leaderboard will always appear on top of the
home page. The complete content of the page will depend on the width of the
browser settings horizontally in the middle of the screen. The background colour of
the screen is adapted to the campaign and can
contain a background image (e.g. Logo). The ‘High Impact’ package contains the
following advertisement formats: giant leaderboard and halfpage.
Giant leaderboard on top of the home page
990*120 pixels
Format: Gif, Jpeg, Swf of 3rd party tags
Weight: max 60 KB
Halfpage
300*600 pixels
Format: Gif, Swf or 3rd party tags
Weight: max 60 KB
Advertisement (Image) background page
- FORMATS
variable, Gif, Jpeg
- BACKGROUND
- Background colour: variable
- Background image: - will be repeated continually (vertically, horizontally, or both)
or - fixed image 1280*1024 pixels (center part 990*1024 pixels,
neutral background color)
10
High Impact Video
2014
The ‘High Impact’ package contains the following advertisement formats: giant
leaderboard and halfpage. A giant leaderboard will always appear on top of the
home page. The complete content of the page will depend on the width of the
browser settings horizontally in the middle of the screen. The background colour of
the screen is adapted to the campaign and can
contain a background image (e.g. Logo). The ‘High Impact’ package contains the
following advertisement formats: giant leaderboard and halfpage.
TV XL leaderboard on top of the home page
970*250 pixels
Format: 3rd party tags
Weight: max 60 KB
Halfpage
300*600 pixels
Format: Gif, Swf or 3rd party tags
Weight: max 60 KB
Advertisement (Image) background page
- FORMATS
variable, Gif, Jpeg
- BACKGROUND
- Background colour: variable
- Background image: - will be repeated continually (vertically, horizontally, or both)
or - fixed image 1280*1024 pixels (center part 990*1024 pixels,
neutral background color)
11
Creative formats
2014
A splash page is an interlude page that is shown temporarily before reaching the
intended target page. It is used to make an important announcement or to show a
catchy advertisement.
Splash
Technical specifications:
Dimensions: 640x480 pixels
Format: jpg/gif/swf or third party tags
Maximum weight: 60KB
Remark: animation, video is allowed
Maximum length animation: 15 seconds
Capping: 1 per period
12
Creative formats
2014
Your ad will be positioned at the bottom of the visitor’s screen. When scrolling,
this ad will stay fixed in this position.
It is the only advertising solution that remains continuously visible on the visitor’s
screen whilst browsing the page.
Floor Ad
Technical specifications:
Dimensions: 990x70 pixels
Format: jpg/gif/swf or third party tags
Maximum weight: 60KB
Capping: 1 per period
13
Content Integration
2014
- Online file of 5 articles
- Topic determined by the advertiser
- Content produced by a group of specialized independent journalists
- Exclusive sponsorship of the file with a 3 AD (IMU,skyscraper, leaderboard)
- Supported by a communication campaign (including the logo of the advertiser)
to bring traffic to the file (material created by Mediafin):
Content Integration - expertise
3AD material advertorial (creation by advertiser):
- leaderboard (840x150)
- imu (300x250)
- skyscraper (160x600)
+ Logo advertiser (EPS format)
Content Integration - dossier
- Online folder dedicated to a specific theme (SME, Expertise, ICT, HR, ...)
- Subject determined by the editorial
- Content produced by the editorial
- Editorial calendar
- Exclusive sponsorship of the file with a 3 AD (IMU,skyscraper, leaderboard)
- Supported by a communication campaign (including the logo of the advertiser)
to bring traffic to the file (material created by Mediafin):
- imu (300x250)
14
Content Integration
2014
The layout of the advertorial must be clearly different from the layout of the newspaper
(font, colour codes, number of columns) and include the statement ‘advertorial’.
Trustmedia offers you various services with regards to advertorials: editing of text
material, creation of photos and illustrations, translation of the texts, final editing,
creation and layout of the advertisement: prices available upon request.
- imu (300x250)
Content Integration - Advertorial
Promomaterial (creation by advertiser)
- mu (300x250)
- button (160x150) - static, no animation, gif/jpg
15
Mobile advertising
2014
NAME
VERSION
SIZE
FORMAT
WEIGHT
CLICKABLE
ANIMATION
Banner
-
640x80
jpg or gif
50 kb
yes
yes
Overview of formats: IPHONE (with tijd/lecho native app)
NAME
VERSION
SIZE
FORMAT
WEIGHT
CLICKABLE
ANIMATION
-
320x480
320x50
jpg or gif
jpg or gif
100 kb
50 kb
no
yes
no
yes
Splash
Floorad
Overview of formats: FEATURE PHONE (no smartphone)
Overview of formats: SMARTPHONE (with webapp html 5 version)
NAME
Splash
Splash
Interstitial
Interstitial
VERSION
SIZE
FORMAT
WEIGHT
CLICKABLE
ANIMATION
Portrait
Landscape
Portrait
Landscape
320x460
480x300
320x413
480x300
jpg or gif
jpg or gif
jpg or gif
jpg or gif
150 kb
150 kb
150 kb
150 kb
no
no
yes
yes
no
no
yes
yes
DELIVERY
MATERIALe
edia.b
dfp@trustm
16
Mobile advertising
2014
Advertising options
BANNER
SPLASH
FLOORAD
INTERSTITIAL
17

Opmaak 1 - Content Republic

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