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KSHB KANSAS CITY
MEDIA KIT
SCRIPPS DIGITAL MEDIA
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Scripps Overview
• 21 broadcast TV stations and 15 newspapers
nationwide
• Digital Arm houses over 280 digital-only employees
and is a Google Small Business Premier Partner,
one of only 16 in the nation
• In Kansas City We are…
SCRIPPS DIGITAL MEDIA
SCRIPPSDIGITALMEDIA
KMCI-TV
KSHB & KMCI
Coverage Map
KMCI-TV
Kansas City
DMA Rank #31
965,300 Households
Metro Counties
MO: Jackson, Cass, Clay,
Platte, Clinton, Bates, Ray,
Caldwell, Lafayette
KS: Johnson, Wyandotte,
Leavenworth, Miami, Linn,
Franklin
Source: May’13 Nielsen
SCRIPPSDIGITALMEDIA
A Multi-Screen World
KMCI-TV
Consumers take a multi-device path to purchase.
What does your day look like with electronic devices?
Advertise your business with the 4-screen approach!
Did you know…
71%
of the media-using population
are multi-screen users
98%
move between devices within the same day
48%
Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study
SCRIPPSDIGITALMEDIA
more likely to see a lift in brand awareness
with ads across all screens
Cost & Time
How Much to Reach ONE Person?
KMCI-TV
Daily Time Spent Yesterday (in hours)
Direct Mail = 36¢
Yellow Pages= 35¢
Newspaper = 10¢
Cable
= 7¢
Radio
= 3¢
Broadcast TV
= 1¢
& Internet
TV & Internet…
The numbers don’t lie!
SCRIPPSDIGITALMEDIA
41 Action News
AWARDS
• KSHB was awarded the
much coveted DuPont
Award for it’s special on
the JJ’s tragedy, as well
as 6 Emmy Awards this
past year which was
more than any other
station in the Kansas
City market.
41 ACTION NEWS
PRODUCT
• 43 ½ hours of local news content
per week!
• Kansas City’s most accurate
weather team led by Chief
Meteorologist Gary Lezak –
Kansas City’s weather leader.
• In November, KSHB moved into
number one news position for the
combined 5pm-6:30 pm news.
SCRIPPSDIGITALMEDIA
KMCI-TV
KSHB, Bringing You
the Best in Prime…
SCRIPPSDIGITALMEDIA
KMCI-TV
KSHB, Bringing You
the Best in Sports…
KMCI-TV
…and more…
SCRIPPSDIGITALMEDIA
The Power of Live
Television…
KMCI-TV
A lifestyle and entertainment show dedicated to the community of Kansas City.
Michelle Davidson & Michael Mackie
Call to learn how your business can be featured on KC Live!
(816) 932-4132
SCRIPPSDIGITALMEDIA
38 the Spot …
•
•
New Home of
Sporting Kansas City!
The Border Patrol (WHB)
SCRIPPSDIGITALMEDIA
KMCI-TV
38 the Spot…
Your New Home for
SCRIPPSDIGITALMEDIA
KMCI-TV
THE BORDER PATROL
on 38 the Spot!
810 Sports Radio, the nation’s largest allsports radio station, is teaming up with 38 the
Spot to put a face on TV of their weekday
morning drive show, “THE BORDER
PATROL”!
38 the Spot has taken The Border Patrol from
strictly behind-the-microphone to in-front-of-thecamera weekdays from 7-8am. Hosts Steven St.
John & Nate Bukaty are finally showing their faces
from behind the radio curtain to give fans the
opportunity to watch their favorite & most
dependable morning radio show on TV!
Did you know? THE BORDER PATROL is consistently
in the top 5-rated radio shows in the KC market, enjoying
as much as a 9 share with adult males!
SCRIPPSDIGITALMEDIA
KMCI-TV
38 the Spot Host
Crystle Lampitt
A Day in the Life with Crystle
Crystle is an exciting and engaging host! Check out
what a sample day might look like in her world.
- Appearances and promos for special events
- Emceeing community events
- Daily promos for 38 the Spot
- Promos for KC Live
- Appearances on Sports Radio 810
- Live and in studio interviews
- Reporting for KC Live
- Writing/recording interstitials and web spots
- Writing/recording all On The Spot "webisodes"
and producing graphics for stories
- Writing/shooting KC Live story packages and live hits
- 38 the Spot social media- daily Facebook, Twitter posts
SCRIPPSDIGITALMEDIA
KMCI-TV
COZI
KMCI-TV
Over-the-Air: 41.2; Time Warner: 984; Comcast:
249; Surewest: 631; WOW!: 198; Google Fiber: 98
Introducing a new network…Drawing upon
a vast library of Hit TV series and movies!
•
•
•
•
Premium Classic TV Hits
Movies
Exclusive Original Programs
Local Content
CLASSIC TV IS A PROVEN RATINGS WINNER
Nearly 30,000 Households watch COZI weekly (July’13 NSI)
SCRIPPSDIGITALMEDIA
BOUNCE
KMCI-TV
Bounce TV targets African Americans primarily between the
ages of 25-54 with a programming mix of theatrical motion
pictures, live sporting events, documentaries, specials,
inspirational faith-based programs, off-net series, original
programming, HBCU sports and more. The Founding Group is
led by Martin Luther King III and Ambassador Andrew Young.
Only 3 Networks have served 42 Million African Americans in the US.
KC ranks 38th among African American TV homes in the country. 11.4%
(or 106,400) of the KC DMA are African American.
SCRIPPSDIGITALMEDIA
Scripps Broadcast Channels
KMCI-TV
PROVIDER
(KSHB)
Standard Tier Channel #
Digital Tier
Channel #
PROVIDER
(KMCI)
Standard Tier Channel #
Digital Tier
Channel #
TIME WARNER CABLE
13
1203
TIME WARNER CABLE
8
1230
COMCAST/Independence
8
232/808
COMCAST/Independence
5
807
COMCAST/Olathe
8
232/808
COMCAST/Olathe
2
807
SUREWEST
13
630
SUREWEST
8
632
DISH NETWORK
41
6379/8432
DISH NETWORK
38
8437
DIRECT-TV
41
950
DIRECT-TV
38
949
AT&T U-VERSE
41
1041
AT&T U-VERSE
38
1038
WOW (formerly Knology)
14
214
WOW (formerly Knology)
15
215
SUDDENLINK
3
103
SUDDENLINK
20
120
OVER-THE-AIR
*****
41.1
OVER-THE-AIR
*****
38.1
GOOGLE FIBER
*****
13
GOOGLE FIBER
*****
38
PROVIDER (KSHB DT2)
Digital Tier Channel #
PROVIDER (KMCI DT2)
Digital Tier Channel #
TIME WARNER CABLE
1245
TIME WARNER CABLE
1295
COMCAST/Independence
249
COMCAST/Independence
244
COMCAST/Olathe
249
COMCAST/Olathe
244
SUREWEST
631
SUREWEST
*****
DISH NETWORK
*****
DISH NETWORK
*****
DIRECT-TV
*****
DIRECT-TV
*****
AT&T U-VERSE
*****
AT&T U-VERSE
*****
WOW (formerly Knology)
198
WOW (formerly Knology)
197
SUDDENLINK
128
SUDDENLINK
140
OVER-THE-AIR
41.2
OVER-THE-AIR
38.2
GOOGLE FIBER
98
GOOGLE FIBER
76
SCRIPPSDIGITALMEDIA
►TARGETED DISPLAY ADS
Scripps Targeted Media
KSHB.com Stats
• Unique Visitors: 1M per month
• Page Views: 9M per month
• Video Views: 285K per month
►MOBILE
• Retarget customers who have been to your website, as well as search retargeting
• Behavioral & contextual targeted campaigns to reach your customers actively in
the market for your product or service.
• Geo-target to your local or national business footprint.
• Reach 80% of online audience across 85K highly trafficked sites!
Mobile Stats
• Mobile web, iPhone, iPad, & Android apps
• 2/3 of adults own a smartphone and 65% of
searches being on a mobile device
• Connect with your customer on the go!
►STREAMING VIDEO
Pre-Roll
•
•
•
•
Scripps Digital Media
& KSHB.com
:30 or :15 video with 300x250 companion ad
Online video reaches 85M daily viewers
Placement across KSHB.com & Scripps Targeted Pre-roll Network
Reach your customer with online video across YouTube & 10,000 high
quality sites!
►SEARCH (SEM & SEO)
Search Engine Marketing (SEM)
•
•
•
•
Sponsored text-ads
Over 20 billion searches conducted monthly
85% of web traffic referred through search engines
High-visibility, qualified leads
Search Engine Optimization (SEO Visibility Services)
•
•
•
•
Submission to Directories, Google, Yahoo & Bing
Keyword link building
Online propagation of articles, blogs, and social postings
Engage viral marketing with social tags and posts
►WEBSITE DEVELOPMENT & DESIGN
►SOCIAL MEDIA
Facebook
• Sponsored posts
• Social media ads units
YouTube
• Build up to 25 page Word Press website including
mobile site
• Index with Google, Yahoo, & Bing
• SEO friendly
►EMAIL MARKETING
• In-Stream True View video
• Place message directly in front of consumers via
• Place message directly in front of consumers
• Demo & keyword targeting
newsletter
via e-newsletter sponsorship or custom
e-blast or e-blast
• Highly engaging, highly visible ad
• leads
Build brand awareness and generate leads
• Build brand awareness and generate
• Re-blast to remain top-of-mind • Re-blast to remain top-of-mind
Station Contact Information
Dan Mason, KSHB & KMCI Director of Sales
(816) 932-4126
Dan.Mason@KSHB.com
Lucretia Raby
Scripps Digital Sales Manager
(816) 932-4135
Lucretia.Raby@KSHB.com
SCRIPPSDIGITALMEDIA
Mike Wang
KSHB & KMCI National
Sales Manager
(816) 932-4185
Mike.Wang@KSHB.com
KMCI-TV