above beyond - Dacre, Son and Hartley
Transcription
above beyond - Dacre, Son and Hartley
ABOVE BEYOND Yorkshire’s Estate Agent THIRSK RIPON BOROUGHBRIDGE PATELEY BRIDGE SETTLE KNARESBOROUGH HARROGATE SKIPTON WETHERBY ILKLEY and NEW HOMES OTLEY BURLEY IN WHARFEDALE GUISELEY KEIGHLEY BINGLEY SALTAIRE BRAMHOPE BAILDON NORTH LEEDS LEEDS * According to The Daily Telegraph, there are twenty small estate agents in the country “who go above and beyond to help their customers.” Only one is in the north of England. Yorkshire’s Estate Agent Ranked as one of the UK’s top 20 small estate agents by The Daily Telegraph. In the spring of 2013, Dacre, Son & Hartley was ranked number seven by The Daily Telegraph in its list of twenty small estate agents in the UK “who go above and beyond to help their customers” – the only agency in the north of England to achieve this recognition. January 2013 We understand that selling or renting your property can be a life-changing step. Our approach, shaped by over 190 years’ experience of property transactions in Yorkshire, is to offer strategic, professional and clear-thinking advice throughout the whole process, in-tune with each client’s objectives and time scales. 7,200 active buyers on our database. Almost 1,000 people visit www.dacres.co.uk per day with over 40% returning Over April 2015 for more information. March–June 2015 96% of people visiting our website are from within the UK. 16% of people visiting our website are based in London. Just under 2.5m people view our properties every month across both our website March–June 2015 The marketing plan that we implement for every client is founded on three essential cornerstones: high visibility to showcase the property in the marketplace; in-depth local knowledge to guide our sales strategy; and timely communication to keep vendors informed at every stage of the process. March–June 2015 and partner portals. 90% of visitors to our site come to search for property. Stay updated with 24/7 access to information on your property sale. Over 190 years at the heart of the Yorkshire property market. Around March–June 2015 SALES n LETTINGS n SURVEYS We go ‘above and beyond’ to achieve the best result for you Visibility Local knowledge – national reach Communication We achieve comprehensive exposure for all our registered properties, across the county and further afield, through a winning combination of an unrivalled Yorkshire branch network, a cutting edge internet strategy and targeted approaches to our extensive list of active buyers. With branches across the county, our staff completely understand the variety of factors that influence the market in each location. Our highly skilled teams will always go that extra mile. They make sure that clients are kept fully informed and advised throughout the whole sales process. From the cottages and converted barns of the Yorkshire Dales; the well-heeled town houses of Harrogate and Ilkley; the Victorian terraces and farmhouses of Airedale and the elegant avenues of Leeds, our in-depth local knowledge enables us to offer evidence-backed advice on the price at which to market a property to achieve the best results. In addition, our innovative, secure, personalised web portal, My Dacres, enables vendors to stay up-to-speed on progress and feedback at any time of day – or night. Distinctive sales material and newspaper advertising with quality photography, will highlight your property’s best features to make it really stand out from the crowd. We leave no stone unturned. It is this combination of experienced property professionals and award-winning technology that places Dacre, Son & Hartley ahead of the field and keeps clients coming back to us again and again. Our office network and high profile in the region make us the first call for many buyers, whether they are moving within Yorkshire, from other parts of the UK or abroad. Being right at the heart of the local market is the golden key to matching each client’s home with the right buyers. Please read on to find out more about the specific tools we would use to implement an effective sales strategy for your property and to discover the other services that Dacre, Son and Hartley can offer; all part of our commitment to go ‘above and beyond’ for our customers. IN BRANCH n ONLINE n ON MOBILE Residential Every property is special. Our skill is in identifying the key features that will make your property shine and then to communicate these assets via a compelling sales strategy. Let’s start with the sales literature. Through high quality photography and our experience at room staging, we can make your property a real head-turner. Detailed and accurate sales copy will describe all aspects, room by room, as well as highlighting the benefits of location, setting and local services. Finally, we draw up an informative floorplan to enable buyers to visualise - both before and after a viewing - how the layout will work for them. This combination of images and words combines to make a powerful sales platform for your property. Our experience shows that a better informed viewer is more likely to buy. Over active buyers on our database April 2015 SALES n LETTINGS n SURVEYS We promote your home to its full potential The next stage is to make sure that this presentation is seen by the right people. To achieve maximum visibility we utilise a comprehensive range of promotional opportunities combined with effective telephone selling. Our extensive publicity ensures awareness of your property amongst the widest range of buyers Buyers - by location n Targeted mailouts to our register of over 7,200 active buyers from throughout the UK and overseas. North of England 68% n First class internet exposure. n SMS text alerts to our hot buyers. n Quality colour brochures and floorplans to sell your home to its best potential. n Eye-catching adverts placed in appropriate media in Yorkshire and beyond. n Distinctive and prominent ‘For Sale’ boards. n Striking window and office displays. n Linked information across our network of branches. 0 - £150K 27% n Accompanied viewings, if required, by well-informed professionals. £150K - £250K 33% £250K - £500K 28% £500K - £1M 10% n Rest of the UK Overseas 28% 4% Buyers - by house price Motivated teams of negotiators enthusiastically selling. £1M+ 2% 14 May 2015 IN BRANCH n ONLINE n ON MOBILE Residential The internet has completely transformed the way property is bought and sold. But people still matter too. At Dacre, Son & Hartley we offer the best of both worlds: our staff, in offices across the region, have an in-depth knowledge of their local communities. They know what will strike a chord with buyers, whether it’s communication links, schools, sports clubs, entertainment, access to the great outdoors or on-the-doorstep shopping facilities. Equipped with this local know-how, they can connect potential buyers to properties, quickly and effectively. Added to this grass-roots knowledge is the worldwide shop window provided to each client through www.dacres.co.uk. Our website is regarded as one of the best estate agency sites in the country. Why not log-on, have a look around it and see for yourself how we use the internet to sell property and achieve results. Almost people visit www.dacres.co.uk per day. March-June 2015 SALES n LETTINGS n SURVEYS Internet marketing with a human touch Our partner websites Award-winning website n www.dacres.co.uk receives almost 1,000 visitors each day with over 40% returning for more information. March-June 2015. n Quick, easy and intuitive search facilities helping buyers find what they want – fast. n Satellite imagery and Street View help to visualise a property’s location. n The property tracker facility enables each prospective buyer to build a portfolio of properties that match a specific criteria. n Optimised for use on mobile phones, making searching easier. n A handy mortgage calculator allows visitors to check whether a property fits within a budget. n Results are packed with information including multiple photos and floorplans. n Online area guides with schooling and transport information. n Around 90% of visitors to our site come to search for property. March-June 2015. With no additional charge, and for the whole marketing period, we promote our clients’ properties on Rightmove, the UK’s leading web portal, as well as OnTheMarket. This online presence means that typically just under 2.5 million Dacre, Son & Hartley property summaries are seen through our own website and partner portals every month. Online word-of-mouth How do we get people talking about our vendors’ properties? It’s simple, we include a facility within each property listing to share information across the most popular social media sites. Pass it on! Check out our regular posts on www.facebook.com/DacresYorkshire Join us on Twitter @DacresYorkshire IN BRANCH n ONLINE n ON MOBILE Residential Where are we up to? Keep track of the progress of each property in the sales chain. What did they say? Analyse feedback from all viewers. access to information on your property sale SALES What’s working best? Check out marketing statistics, advertising responses and online interest. n LETTINGS n SURVEYS My Dacres . . . in touch, informed, in control At Dacre, Son & Hartley we recognise that selling a property is a very personal business. And, if you’re in a chain, it’s a process that may have several twists and turns. Our sales staff are there to guide, advise, assist and answer your questions every step of the way. In addition, our online portal, My Dacres, will keep you fully updated. With secure, password-protected access, you can log in any time, from anywhere in the world and check progress on your property sale – and also build a portfolio of other properties that may suit your onward move. My Dacres provides useful data on marketing activity relating specifically to your property sale, including advertising responses and online traffic, as well as feedback from potential buyers who have viewed. Through an analysis of this information, and data from our partner web portals, we can review marketing and make recommendations as appropriate. The property market is a dynamic world, with My Dacres we help you to stay on the pace. See more at www.dacres.co.uk /my_dacres IN BRANCH n ONLINE n ON MOBILE Survey Services If you want peace of mind when buying a new home, make sure you have the right survey. Mortgage valuations are often mistaken for a survey but they are merely a copy of a very brief report to confirm whether the property is adequate security for a bank or building society. As mortgage valuations do not provide any detailed comment on the condition of the property, both the Law Society and Which? recommend that all buyers should obtain a survey report. DISCOUNT Dacre, Son & Hartley’s surveyors offer a comprehensive choice of reports on both residential and commercial properties across Yorkshire. off our standard RICS Home Buyers fees for those selling through Dacre, Son & Hartley SALES n LETTINGS n n Independent valuations n RICS Homebuyer Surveys n Building Surveys n Specific defect reports n Insurance calculations n Expert witness reports n Boundary dispute and party wall matters n Commercial valuations and condition reports SURVEYS Is your new home safe & sound? Why choose a Dacre, Son & Hartley surveyor? Discounted fees for existing customers As part of one of the region’s largest and most respected firms of surveyors, you can rely on us to deliver our advice to the highest professional standards. Dacre, Son & Hartley – Regulated by RICS. Our competitive fees represent excellent value for money – particularly for customers selling a property through our residential sales offices to whom we offer a further 10% discount off our standard survey fees. Our experienced and highly qualified surveyors are based within our network of sales offices, which means the report you receive will truly reflect local market conditions. Please note, although we are not able to undertake surveys on properties we are selling, we are able to refer enquiries to other companies who we believe provide a quality service and with whom we work on a regular basis. We are not part of a large financial institution and are proud of our independence, which means we will always provide unbiased reports and recommendations. More information on our range of surveys is available in the dedicated surveys section of our website. Our surveyors will discuss your requirements and the nature of the property in question, and will then advise you on the right type of survey to ensure you receive the level of information you need. With a comprehensive range of surveys available, you can be sure we will identify the one that’s right for you. Get in touch... t: 01943 885400 e: surveys@dacres.co.uk IN BRANCH n ONLINE n ON MOBILE Residential Lettings and Management As part of a wide range of property services we offer a full residential lettings and management facility. Whether you are an experienced landlord, a buy-to-let investor or an individual looking to let the family home, we have a service to meet your needs. of homes managed on behalf of landlords SALES n LETTINGS n SURVEYS Let us help you maximise the rental potential Renting your property? For nearly 200 years, Dacre, Son & Hartley has been acting for landlords across Yorkshire. This experience, combined with our extensive network of branches across the county, gives us an unparalleled insight into the rental market. We let all types of property, from city apartments to country cottages; commuter-belt semis to large detached homes. Through our connections with relocation experts and large employers we receive a constant stream of enquiries from across the UK and abroad, as well as from those looking to move more locally. For landlords, we offer three levels of service. Let Only Service Letting and Rent Collection Full Management All three options receive the same proactive, dynamic, marketing approach. n Targeted mailing to “hot” potential tenants. n Free and comprehensive online n marketing through Rightmove, OnTheMarket.com and dacres.co.uk. n The preparation of quality lettings’ particulars with floorplans and colour photographs. Regular local press advertising. n Comprehensive referencing for peace of mind. n Distinctive ‘To Let’ boards. n The support of our broad office network and knowledgeable staff. Whether you have a single property or a large portfolio, you can trust us to look after your interests. We are regulated by the Royal Institution of Chartered Surveyors (RICS), so you can be assured that you are dealing with a company that conducts its practices to the very highest standards. IN BRANCH n ONLINE n ON MOBILE New Homes – a complete service under one roof New Homes Our specialist department acts for house builders and developers throughout much of West and North Yorkshire. We handle a wide range of schemes from single-units to ‘green-field’ sites and large scale property conversions. We are one of the few Yorkshire agencies that can bring together experienced sales negotiators with development experts, offering vendors a complete service under one roof. For the developer . . . once a development is for sale, a dedicated team, experienced in meeting exchange deadlines, part exchange and assisted sales opportunities, handles the marketing and sales, be they first time buyer properties, family homes, luxury apartments or executive detached houses. For buyers . . . many of the developments have show homes and staff regularly conduct open-house events or bespoke, personal accompanied viewings. Our sales negotiators are fully versed in all the features and advantages that new homes can offer, including any incentives available, such as assisted moves or part exchange. Whether you are a developer, have a plot to sell, or are interested in purchasing a new home, Dacre, Son & Hartley’s experienced New Homes team will be able to offer practical, effective advice at every stage of the process. SALES n LETTINGS n SURVEYS Financial Services Putting you in touch with 1000s of mortgage deals Dacre, Son & Hartley Financial Services is part of one of the UK’s leading, independent, award-winning mortgage and protection brokers. Whether you are buying your first home, moving house, investing in property or remortgaging, our advice is independent and will be specifically tailored to your needs and circumstances. Why choose Dacre, Son & Hartley Financial Services n We provide face-to-face and telephone advice for our customers. n We offer a full range of lifestyle and income protection cover to protect you. n We search thousands of mortgage deals to find the right one for our customers’ circumstances and needs. n We ensure our customers are kept abreast of developments in the mortgage world. Your home may be repossessed if you do not keep up repayments on your mortgage. n We pride ourselves on our professional Premier Mortgage Service, which does not stop when the mortgage has completed. n We help our customers understand the benefits of paying off their mortgage debt as quickly as possible. There will be a fee for mortgage advice. The actual amount you pay will depend upon your circumstances.The fee is up to 1%, but a typical fee is £195. n Through our business partners we can provide advice on pensions and investments as well as asset protection. n We continue to offer an ongoing service to our customers by advising them on family, home and income protection so that they are covered against the unexpected. MAB 4467 For insurance business we offer products from a choice of insurers. For further information visit www.dacresfs.co.uk IN BRANCH n ONLINE n ON MOBILE We don’t just sell houses – Dacres Commercial is actively involved in the Yorkshire commercial property market, operating from the department’s principal office in Leeds and also in Keighley, Skipton, Ilkley, Harrogate and Otley. Agriculture Property Management Established in 1820, Dacre, Son & Hartley has firm roots in agriculture and land agency work dating back to the days when the firm operated the livestock auction market in Otley. Today the company has two chartered surveyors dedicated to land agency and rural property management work, acting on behalf of private clients, national companies and major pension funds. Management work ranges from small landholdings up to some of the finest country estates in North Yorkshire. Dacres Commercial has redefined what is to be expected from a property and asset management partner. Land and Development specialist offices providing professional services across the commercial property spectrum n Our unique mix of professional expertise, industry leading property management software and a forward thinking approach enables us to forge lasting property management partnerships by looking after clients' premises as though they were our own. Over many years, Dacre, Son & Hartley has built a reputation for advising clients upon the development potential of their land holdings across Yorkshire and the north of England. We are particularly well placed, via an appropriate combination of in-house skills, to advise landowners on the selection of a developer and a suitable scheme, and also to introduce developers to specific landowners and property development opportunities. Our property expertise covers all commercial sectors offering the very best advice on both an acquisition and disposal basis.The agency team acts for a wide spectrum of landlords and tenants, ranging from local occupiers and property owners to institutional investment funds and tenants with large occupational portfolios. Building Surveying Valuation Our building surveying team focuses its services on organisations which develop, acquire and manage property portfolios for occupation, operational, investment or trading purposes. Members of the Valuation team act on behalf of a wide range of high street banks and specialist property lenders, and are on valuation panels for the majority of the UK banking sector. LETTINGS Commercial Agency Our business is built on the strength of long-term relationships with clients… and it is these valued relationships which enable us to better understand and fulfil client needs. Get in touch... t: 0113 386 3100 e: leedscomm@dacres.co.uk SALES By supplying the services that matter, delivered by people who genuinely care, Dacres Commercial provides its clients with the peace of mind to enable them to get on with what they do best. n SURVEYS Our clients have the final say . . . The sale went very Excellent “ smoothly, attention, very eleven viewings and with Dacres and the sold in six weeks. I am so impressed efficiency you all bring. A R, Saltaire So happy with the manner in which Dacres have sold our property, you have a great team. D & A T, Harrogate E & D T, Skipton It was committed to the task, extremely I really do appreciate the extra work you put in, especially towards the end. K T, Pool in Wharfedale a breath of reliable fresh air to always receive immediate and patient. recommend confirmation of promised action. D J G, Settle The price achieved was P D, Ilkley Dacres to anyone wanting sell a house. Thank you for expediting an to C W, Harrogate awesomely much better quick sale. than expected. G, Skipton I would definitely R & A S, Bingley ” All the offices of Dacre, Son & Hartley play an active role in their local communities. Here are just some of the clubs and charities that we are delighted to support. Burley Summer Festival | Ghyll Royd School Cross Country | Harrogate Beer Festival | Ilkley Carnival | Ilkley Flower Show Ilkley Race for Life | Knaresborough Bed Race | Knaresborough Cricket Club | Nidderdale Show | Olicanian Cricket Club Otley Carnival | Otley Show | Ripley CX | Shipley Golf Club | Wynn Cup Final | Yorkshire Cancer Centre February 2016 OUR OFFICES Baildon Guiseley Knaresborough Ripon Thirsk 8 Westgate, Baildon, West Yorkshire, BD17 5EJ Tel: 01274 532323 Fax: 01274 532502 baildon@dacres.co.uk 32 Otley Road, Guiseley, Leeds,West Yorkshire, LS20 8AH Tel: 01943 870326 Fax: 01943 871076 guiseley@dacres.co.uk 35 High Street, Knaresborough, HG5 0ET Tel: 01423 864126 Fax: 01423 866501 knaresborough@dacres.co.uk 10 Queen Street, Ripon, North Yorkshire, HG4 1ED Tel: 01765 605151 Fax: 01765 606302 ripon@dacres.co.uk 15 Castlegate, Thirsk, North Yorkshire,YO7 Tel: 01845 574 939 Fax: 01845 526190 thirsk@dacres.co.uk Bingley Harrogate North Leeds Saltaire Wetherby 93 Main Street, Bingley, West Yorkshire, BD16 2JA Tel: 01274 560421 Fax: 01274 551426 bingley@dacres.co.uk 17 Albert Street, Harrogate, North Yorkshire, HG1 1JX Tel: 01423 877200 Fax: 01423 877208 harrogate@dacres.co.uk 273 Otley Road, West Park, Leeds, West Yorkshire, LS16 5LN Tel: 0113 230 4330 Fax: 0113 230 6258 northleeds@dacres.co.uk 77 Bingley Road, Saltaire, West Yorkshire, BD18 4SB Tel: 01274 581794 Fax: 01274 587914 saltaire@dacres.co.uk 28 Market Place, Wetherby, West Yorkshire, LS22 6NE Tel: 01937 586177 Fax: 01937 588762 wetherby@dacres.co.uk Bramhope Ilkley Otley Settle New Homes 11 Eastgate, Bramhope, Leeds,West Yorkshire, LS16 9AT Tel: 0113 284 3138 Fax: 0113 284 1209 bramhope@dacres.co.uk 1-5 The Grove, Ilkley, West Yorkshire, LS29 9HS Tel: 01943 600655 Fax: 01943 816086 ilkley@dacres.co.uk 2-4 Bondgate, Otley, West Yorkshire, LS21 3AB Tel: 01943 463321 Fax: 01943 858959 otley@dacres.co.uk 3 High Street, Settle, North Yorkshire, BD24 9EX Tel: 01729 823921 Fax: 01729 825590 settle@dacres.co.uk 4 Wells Road, Ilkley, West Yorkshire, LS29 9JD Tel: 01943 885404 Fax: 01943 885414 newhomes@dacres.co.uk Burley-in-Wharfedale Keighley Pateley Bridge Skipton The Estate Office, Station Road, Burley-in-Wharfedale, LS29 7ND Tel: 01943 862131 Fax: 01943 864844 burley@dacres.co.uk 75 North Street, Keighley, West Yorkshire, BD21 3RZ Tel: 01535 611511 Fax: 01535 610056 keighley@dacres.co.uk Kings House, 13 High Street, Pateley Bridge, North Yorkshire, HG3 5AP Tel: 01423 711010 Fax: 01423 712532 pateley@dacres.co.uk 32 Sheep Street, Skipton, North Yorkshire, BD23 1HX Tel: 01756 701010 Fax: 01756 700061 skipton@dacres.co.uk OTHER KEY NUMBERS Surveys Property Management Commercial Financial Services Tel: 01943 885400 surveys@dacres.co.uk Tel: 01943 885418 Tel: 0113 386 3100 leedscomm@dacres.co.uk Tel: 01274 515763 info@dacresfs.co.uk Dacre, Son & Hartley is part of the Move With Us network, the UK's largest group of quality assured independent estate agents with around 1200 member offices nationwide. www.dacres.co.uk @DacresYorkshire Find us on Regulated by RICS
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