June - Mid Atlantic Dairy Association

Nonprofit Org.
U.S. Postage
Mid-atlantic dairy association and dMi working together to build dairy deMand.
PaiD
Phila., PA
Permit No. 138
M i d - at l a N t i c d a i ry a s s o c i at i o N
325 chEstNUt strEEt • sUitE 600
p h i l a d E l p h i a pa 1 9 1 0 6
messenger
THE MILK
JUNE/JUly 2010
2009
ANNUAL REPORT
INSIDE!
–– Health Professionals Trained, continued
from Page 3
Participants were assisted in
how to build relationships with
local news reporters, positioning
themselves as the go-to health
professionals news stations can
rely on to translate health science
for consumers, including helping
families eat well and choose
dairy.
for more information
phone 215.627.8800
fax 215.627.8887
www.dairyspot.com
Promotion Materials
Available Online
Looking for a quick and easy way to
receive promotional materials for your
upcoming dairy events? Visit us at www.
dairyspot.com/farmers/farmers.html
to place your order online. Promotion
materials are available free to dairy
farmers, dairy princesses and dairy
promotion committees in the MidAtlantic Dairy Association service territory to
enhance your grassroots promotion efforts.
Traditional ordering by phone is still available by
calling toll-free at 800-220-6586, or by contacting
Amberleigh Yurkanin at 717-991-2483 or via
e-mail at ayurkanin@milk4u.org for a printed
order form. Please allow two weeks for delivery
of materials.
VISIT YOUR
LOcAL cHEcKOFF
GROUPS AT AG
PROGRESS DAYS
Visit Mid-Atlantic Dairy
Association and Pennsylvania
Dairy Promotion Program
in Dairy & Livestock Tent 1
at Ag Progress Days, Aug.
17 to 19 in Rock Springs,
Pa. Farmers are reminded
to redeem your postcard for
a gift from your local dairy
checkoff. All dairy farmers
are also invited to the annual
Pennsylvania Dairy Promotion
Program informational
meeting and luncheon on
Thursday, Aug. 19, at noon in
the Special Events building.
Farmers Thank Students,
Meet Players
Matt Hoff of New Windsor, Md.,
From homemade exercise videos to
Bev McKay
afterschool
of Millwood,
cooking
Va., Megan and
classes,
Brandon Miller
students across
of Pilesgrove,
the region
N.J., Larry
have been
Kulp of
implementing
Martinsburg,
Fuel Up
Pa., Ray
to Play 60
Diebold of
healthy eating
Altoona,
and physical
activity
Pa., Marilyn
Hershey of
initiatives.
Cochranville,
As a reward,
Pa., Bertha
NFL players
Ackerson of
have visited
schools with
Marion Center,
Pa. and Randy
outstanding
Dairy
farmer
and
Mid-Atlantic
Dairy
Association
board
member
Meabon of
programs.
Matt Hoff speaks to students during a Fuel Up to Play 60 rally at
Wattsburg, Pa.
Perryville Middle School in Maryland.
Local dairy
farmers were able
to attend the events
to see the students’
excitement for Fuel
Up to Play 60. Thank
you to the following
farmers who attended
➤ nFl dietitians
➤ students
➤ Join us
promote Fuel Up to
awarded for Fuel
at the ballpark.
Fuel Up to Play 60
Play 60.
Up to Play 60 efforts.
Page 3
events this spring:
In this issue...
Page 2
Page 2
Honoring a Job Well Done
Parents, faculty, administrators and Mid-Atlantic
Dairy Association recognized the outstanding
efforts of the Fuel Up to Play 60 student teams
in Philadelphia at an awards banquet in April.
Ten middle schools in the School District of
Philadelphia participated in the Fuel Up to Play 60
pilot program during the past two years, creating
engaging programs that impact student wellness.
Mid-Atlantic Dairy Association registered dietitian, Sharon Piano,
educates Washington, D.C. area dietitians about Fuel Up to Play 60
at the District of Columbia Metropolitan Area Dietetic Association
meeting in April.
nfL team Dietitians
Speak on fuel Up
to Play 60 at State
Dietetic meetings
National Football League consulting
registered dietitians unveiled the dairy
farmer-funded children’s wellness program,
fuel Up to Play 60, to more than 800
registered dietitians in Delaware, Maryland
and Pennsylvania at state dietetic meetings
this spring. Sponsored speakers set the
stage by updating dietitians about the
current child nutrition environment. NFL
registered dietitians issued a call-to-action
for all attendees to lead the charge to
promote and implement fuel Up to Play
60 in their communities. Mid-Atlantic Dairy
Association exhibited at each meeting,
provided supporting materials and initiated
one-on-one discussion with participants.
One school tripled breakfast participation with its
Bring a Buddy to Breakfast program, while other
schools started walking clubs, dancing clubs, snack
markets and more. Dairy farmer Marilyn Hershey
of Cochranville, Pa., thanked participants with a
milk toast during the banquet, while Patty Purcell,
CEO of Mid-Atlantic Dairy Association, assisted in
honoring student teams.
Join Us for Dairy nights
at the Ballpark
Dairy farmers and their families are invited to the third annual Dairy Night at the Ballpark festivities.
Join your local dairy promotion organizations as you cheer for your team and enjoy a picnic meal. Please
register by contacting Amberleigh Yurkanin at 717-991-2483 or via e-mail at ayurkanin@milk4u.org.
frederick Keys – Monday, July 12 • Pre-game picnic at 6 p.m. • Game time, 7 p.m.
Delmarva Shorebirds – Friday, July 16 • Pre-game picnic at 6:30 p.m. • Game time, 7:05 p.m.
Harrisburg Senators – Sunday, July 18 • Pre-game picnic at 1 p.m. • Game time, 2 p.m.
Washington Wild things – Wednesday, July 21 • Pre-game picnic at 5:45 p.m. • Game time, 7:05 p.m.
altoona Curve – Thursday, July 22 • Pre-game picnic at 6 p.m. • Game time, 7 p.m.
erie SeaWolves – Thursday, August 12 • Pre-game picnic at 5:45 p.m. • Game time, 7 p.m.
Students celebrate their success at a Fuel Up to Play 60 awards ceremony
for the School District of Philadelphia.
Key Health Professionals
trained to Speak Up for Dairy
On April 9, Mid-Atlantic Dairy Association
sponsored a media training workshop for 11
Philadelphia-area pediatricians and four pediatric
registered dietitians at The Children’s Hospital of
Philadelphia. The workshop focused on helping
parents and kids choose healthier beverages and
snacks, featuring dairy.
–– Health Professionals Trained, continued on Page 4
Fuel Up to Play 60 national student ambassador Nikki Adeli, left, of Greenfield
Elementary School in Philadelphia greets Marilyn Hershey, Chester County
dairy farmer, who represented dairy farmers at the awards ceremony.
Key health professional leaders practice talking with the media
about choosing healthier food options, including dairy.