communication design

INSTITUTE OF
COMMUNICATION
DESIGN
78
The Institute of
Communication Design
is recognised as providing
one of the best design
educations in Australasia.
Its contemporary portfolio
of courses and worldclass facilities provide
the ideal environment
for students to realise
their full creative potential.
This is evidenced in our
students’ achievements on
an annual basis; not only
do they win national and
international competitions
such as the Best Awards
and the Australasian Student
Design Awards, they also
gain employment in some
of the top agencies and
companies in their field
of practice such as Weta
Digital, Designworks, Sauce
FX and Sidhe Interactive.
Our staff are similarly
successful; as-well as
being high quality educators
they also have international
research profiles and are
recognised as leaders
in their particular fields.
Staff have exhibited,
presented, published
and participated in many
international conferences,
exhibitions and festivals,
such as Siggraph, The
Tate and Design Research
Society conferences.
The Institute is committed
to providing the most up to
date design education for
our students, drawing on
global trends in both practice
and teaching methods.
The success of the Institute
rests on our commitment
to creative problem solving,
analytical thinking and social
responsibility. Students are
expected to develop new
concepts that consider issues
such as globalisation and
sustainability and demonstrate
an understanding of the
market, the client and the
opportunities offered by new
technology. We make sure
that our graduates have the
creative and professional skills
needed to work across the
creative industries.
The staff and I would like to
congratulate all of our 2010
graduates and wish them
every success at the start
of their careers.
CHRIS BENNEWITH
HEAD OF INSTITUTE,
INSTITUTE OF
COMMUNICATION DESIGN
79
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ADVERTISING
As advertising permeates every
level of our society, the responsibility our graduates face is
significant. While still encouraging our students to be innovative
and insightful, they still need to
be alert to the powerful affect
their work can have on societal
stereotypes.
The Advertising programme
has been very successful in
the training of advertising leaders
in all areas of creativity, especially
as art directors, copywriters,
and account service over the
past 18 years. Our graduates
have achieved notable successes
in the industry both nationally
& internationally.
The programme maintains
a strong link with industry.
Our enviable reputation of
pushing the envelope in the
practise of both strategic
& creative thinking is paramount
to the programmes success.
for their respective crafts.
It is with confidence that
I farewell the graduates
into their respective industries.
I wish you all long and illustrious
careers and look forward
to learning of your future
accomplishments.
In regard to the 2010 graduates,
they have clearly demonstrated
their passion and professionalism
EUAN ROBERTSON
SUBJECT DIRECTOR,
ADVERTISING DESIGN
81
HERB BARBARA
What if Michael Campbell
never made it? Get further
with the right skills.
herbertos68@hotmail.com
021 176 8255
FELICITY BUCKHAM
This advertisement is designed
to get young people to play bowls.
felicitybuckham@windowslive.com
021 050 9367
82
REBECCA BURTON
Using characters to focus on the
positive role of bacteria, to bring
balance to a situation where hype
playing on emotion outweighs
scientific information.
rebeccamburton@gmail.com
021 749 092
ANDREA CONNELL
The NZ, Meet NZ campaign
embraces Kiwi humour to
encourage domestic tourism.
With lens-less glasses Kiwis
can change the way they see
their backyard.
Andrea_connell_nz@hotmail.com
021 118 9341
83
JONATHAN CONNOR
Attack ads and Break ups.
The future in breaking
loyal brand relationships.
bobzarama@gmail.com
RACHEL ELIOTT
Encouraging expatriate Kiwis to return
from London by focusing on aspects of
our lifestyle that they miss - like space through using an emotional pull.
r.eliott@gmail.com
027 469 7858
84
LOUISE EVANS
Frolic! An eclectic series of installations
aimed to infect the community with smiles.
‘Long live cupcakes and tea parties.’
evanslouster@gmail.com
021 027 39717
NATASHA FRYETT
Raising awareness to
international tourists
about the risks and
dangers of adventure
tourism, without sterilizing
the thrill and excitement
that the risk provides.
tashafryett@gmail.com
027 384 0551
85
JANELLE GRAY
This piece celebrates our history
as strong willed New Zealanders
who stand tall for the underdog,
and love to play the hero.
Janellegray01@hotmail.com
027 324 2405
CANDACE GRAYLING
This campaign looks to encourage men into teaching by playing
on the idea that they can spark
someone’s passion for learning
with their different delivery style.
candace_garyling@hotmail.com
027 226 3025
86
ANNA HALL
Engage the audience through
problems that require creativity
to solve. Inform about design
disciplines on offer at the College
of Creative Arts, Massey University,
Wellington.
annahalldesign@gmail.com
027 696 7040
ZACHARY LANCASTER
I love you.
zaclancaster42@hotmail.com
027 546 7918
87
MARICRIS LLANILLO
This strategy proposes partnerships between insurance companies
and 3M to promote 3M Scotchshield safety film. It targets CEOs
personally while demonstrating the
product’s protective qualities.
M.Llanillo@gmail.com
027 660 6166
CLAUDIA LYNN
Launch print ad campaign.
Talking to existing consumers
of either/or both Foxton Fizz
and Wholly Bagels. The tone is
authentic to suit both brands.
Claudia_lynn@hotmail.com
021 303 760
88
ASHLEIGH MACLEOD
This ambient piece illustrates
the cheapness of the product
in a taboo way by emphasizing
that even the homeless can
afford Edmonds Shaker.
ash_macleod@hotmail.com
027 357 5776
STEPHANIE METCALFE
Interventions created from
research and observation.
Aimed at Wellingtonians feeling
the weight of the recession,
making them smile & therefore
more receptive to advertising.
Steph_metcalfe@hotmail.com
027 286 2147
89
LOREN RANSLEY
Being Green doesn’t have to be this huge
global issue. It’s about the things Kiwis
love to do – in particular Generation-Y.
It’s voting for fish & chips.
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DANIEL ROOKE
The 48-Hour Party.
There’s a party on your hands and you’re not invited!
These posters present facts on personal hygiene to
students like never seen before. WASH UP!
danielrooke@live.com
AMY ROSS
Through exploration and experimentation
with innovative design techniques.
I set out to achieve a new breed
of ambient advertising that evokes
interest in contemporary audiences.
amy_ross87@yahoo.co.nz
021 033 6122
91
PHOEBE SMITH
This performance advertisement for Air New
Zealand aims to communicate that you arrive
with more spring in your step when you fly Pacific
Premium Economy Class.
cocopop@clear.net.nz
027 327 9722 or 021 256 4290
PENELOPE WALSH
This is one advert from a series
targeting Ma-ori Woman to stop
smoking and to use Quitline to
aid the process.
pene_walsh@hotmail.com
92
HANNAH WELLS
Methods, found through
research, were used to
create a feeling of authenticity
in advertising. Solutions
here use comments from
consumers of the brand.
wells.hana@gmail.com
027 342 8727
NICOLE YEOMAN
Would you let this
happen to your friend?
Nicole.yeoman@gmail.com
027 426 045
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DIGITAL MEDIA
As technology continues its
pervasive infusion into everyday life, the term digital media
undergoes constant redefinition.
Media forms are in constant flux,
with dynamic interplay between
areas such as video, animation,
interactivity and motion graphics.
Interactivity once described
a mouse and a computer
screen, but now has expanded
to include cell phones, ipods,
GPS, motion tracking and
the ever-evolving web.
As proponents of digital media,
students begin to interrogate
both their own role and the state
of media, suggesting new and
innovative ways of bringing disparate elements together. Even
in the areas that are considered
traditional, students challenge
conventions with research from
a wide range of sources, giving
their work increased meaning
and purpose.
Fundamental to all study in
digital media, is an awareness
of adaptability; today’s hot tech
trend can soon become tomorrow’s old news. Students leave
Massey with strong skills in how
to deal with change, adapt, and
become award-winning experts
and leaders in their fields. With
an emphasis on investigation and
problem solving, coupled with the
desire for new forms of creativity,
graduates from our Digital Media
programme are well positioned
for today’s society.
STRUAN ASHBY
SUBJECT DIRECTOR,
DIGITAL MEDIA
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CAMERON ASKIN
An interactive aid that enables designers to record
and develop their ideas, Inkling encourages users
to think “outside the box” by delivering an
experience that breaks a logical mind-set.
cameron.askin@gmail.com
027 424 8679
BENJAMIN BONIFANT
Presto is a recipe based
supermarket system that
can be accessible from
home via a website.
Presto aims to make
healthy cooking the
easy option.
ben.bonifant@gmail.com
027 460 0001
96
WESLEY CONYNGHAM
The Habit is a music video for indie
band Zuluhotel. It’s inspired by notions
of the ‘information age’ and our individual
identity loss to a computerised society.
Wesleyconyngham@gmail.com
027 204 7178
AARON DEKKER
Radiation Therapy for Kids is an
animation targeted for children aged
4-6 years, who will be receiving
radiation therapy treatments for cancer.
dekker.aaron@gmail.com
021 165 1915
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WAITON FONG
Gabriel is the protagonist in my
character development project
named Shifters, which delves into
a future where technology allows
people to change identities at will.
waiton.fong@gmail.com
021 045 8310
LINDSAY GEORGE
The human body has evolved
to do more than walk, but have
we forgotten how to move?
Parkour enables us to deal with
the urban jungle confidently.
findlindsay@gmail.com
021 297 2366
98
MATTHEW GRAINGER
A series of realistic and richly detailed vignettes suggest an open-ended narrative.
Impossible camera movements and frozen temporality only possible through 3D
modelling and compositing create an intriguing ‘day-in-the-life’ scenario.
SERENA HASTIE
Kitty in the City: A short film
which uses narrative to examine
the correlation between pet
abandonment and consumer
culture within New Zealand.
serenahastie@gmail.com
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KYLE ANTHONY LABAD
Screen captures from the animated 3D
short film Robbie exploring the highs and
lows of an overweight bee living the life
of a Hollywood actor.
klabad.animation@gmail.com
kzlid@hotmail.com
021 056 1693
EMILY LAMPITT
This project is an exploration
into Aboriginal mythology.
My intent is to create an
animation that is both informative
of another culture whilst
captivating an audience.
emilylampitt@gmail.com
021 022 15172
100
QING WANG
Character concept designs
developed for a role-playing game.
annter.wang@gmail.com
021 075 1730
SALLY SHUM
Moodscape is an online, artistically
generative application that understands
user emotion, gesture and tone – and
creates an evolving visual response.
shc.shum@gmail.com
027 427 4202
101
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GRAPHICS
Today’s knowledge economy
presents both enormous
challenges and opportunities
for Graphic Design graduates
transcendent of any geographic
context, isolated discipline,
or optimised concept. Beyond
traditional skills and vocational
knowledge, graduates of the
Graphic Design programme are
encouraged to cultivate “design
leadership” in their search for the
‘new’ by considering conceptual
approaches that blend broader
understandings with specific
design knowledge – ultimately
articulating their ideas in
compelling ways enriched by
the diverse experiences and
perspectives gained through
the course. For this reason
our graduates are capable
of applying their creativity and
communication skills to a broad
range of industries, businesses
and professions outside of, and
in addition to, the traditional role
of a graphic designer. They have
the capacity to shape the future
of their industry by addressing
innovations in technology and
wider social changes in society.
We look forward to following
the achievements of this year’s
graduates and the impact that
they have within the evolving
field of graphic design as they
extending beyond existing
disciplinary boundaries,
challenge entrenched thinking,
and continue to question what
it is to be a ‘Graphic Designer’.
MARK BRADFORD
SUBJECT DIRECTOR,
GRAPHIC DESIGN
103
TARYN BELL
This project explores and articulates the largely untold
story of the origins of how Wellington was formed and
developed, with a focus on Lambton Quay.
taryn_jamie@hotmail.com
027 310 3065
ANNA BOGACKI
Michalina’s Story Of Freedom:
An exploration of family heritage
through modern graphic form. The final
output created a family heirloom.
tannabogacki@gmail.com
027 460 7882
104
SIMON BRUNTON
One of five posters for my
proposed Romani Gypsy Festival:
A travelling festival, celebrating the
Romani (also known as Gypsy) people.
simonbrunton@gmail.com
027 308 7991
(04) 974 4171
DHIRAWAN CHUARAYAPRATHIP
To gain some insights and understanding
of a culture is to unwind layers of cultural fabric.
mhoscope@gmail.com
021 909 649
105
JESSE COGSWELL
Manners Mall – a product
of conflict and conversation.
A typographic response made
of powdered chalk performs
with people and the environment
to create meaning.
jess.cogswell@hotmail.com
(07) 469 1322
CHELSEA COOPER
“Local narratives work to define a place as
a particular kind of community with a distinct
history.” Manzo & Perkins, 2006
chelseacooper.design@gmail.com
027 229 2670
106
TIM DENEE
Three covers from a publishing
campaign that encourages the
reading of great authors, in this
case Ernest Hemingway.
timdenee@gmail.com
021 506 177
TIM DONALDSON
A quote from Rob Dewey questioning
graphic design’s relevancy. Personally,
I love graphic design, and my Macintosh.
027 270 4466
www.timdonaldson.com
tim.r.donaldson@gmail.com
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DANNIELLE FISHER
As We Are - A graphic exploration of the urban
environment comes together through five
separate elements - Districts, Paths, Edges,
Nodes and Landmarks - to uncover the ways
by which we experience and imagine central
Wellington City.
danni.fisher@gmail.com
027 318 2284
JESSICA GALLER
These are two of the t-shirts that were
designed for the Free Verse poetry
conference which was a conference
targeted at young adults.
jessgaller@gmail.com
021 049 0099
108
LESLEY GILLIAM
Threatened Species – Blue Cod
The story of a New Zealand
threatened species told through
the collection, selection and
translation of information.
lesley@lggd-er.com
021 039 7708
TESSA GOURLEY
3: the creation of a graphic code for
interpreting conversation, to help us
visualise the differences between face-to-face
conversations and technology-mediated ones.
hello@tessagourley.co.nz
www.tessagourley.co.nz
027 315 8935
109
ANTHONY HORE
Showcasing the typeface Dante
through the design of complex
concepts, compositions, paper
engineering and craft, resolving
in a contemporary juxtaposed
design based on Dante’s inferno.
anthonyhore@gmail.com
021 934 354
ALICIA INGRUBER
An informative welcome package for Third
Culture Kids from diplomatic families arriving
in New Zealand that raises awareness and
helps create a sense of belonging.
fouroclockinthemorning@hotmail.com
021 255 5982
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JEMMA JAYCOCK
Wellington: this is my place is a
small collection of quotes within
a book to visually express diverse
and personal feelings toward
Wellington as a home.
jemma.jaycock@gmail.com
www.jemmajaycock.co.nz
027 427 7668
APRIL JELLEY
Beautiful Minds is a parental guide for children that have
Aspergers Syndrome. This project assists and engages
the target audience by using visual communication design.
Ajelz@hotmail.com
027 635 1561
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SOPHIE JOYCE
This project utilised subversive
design methods and nostalgic
childhood imagery in a campaign
against physical child abuse in
New Zealand.
sofelouise@gmail.com
027 314 3375
ALEESHA KERR
Text language is often regarded
negatively when it is a just
different form of communication.
We should embrace text language
and its advantages to express
our creative individuality.
aleesha.kerr@gmail.com
027 577 3158
112
TOM LEAR
By re-contextualizing the spirograph
into tools for drawing music these
graphics visually communicate the
drumbeat and key of each track.
imtomlear@gmail.com
027 696 2985
ALANA MCCROSSIN
This project set out
to publically demonstrate
the diversity of reasons
people have for wanting
to act on climate change.
a.mccrossin@gmail.com
027 474 9192
113
JENNIFER MORSE
A combination of typography, graphics
and illustration has been employed to
visually portray the characteristics and
raise awareness of New Zealand’s ten
most endangered birds.
jenny.morse@hotmail.com
021 236 9234
JOHNNY MURPHY
Promoting the Frank Kitts Market using
handmade tactile design in public places.
To advertise the event in a way that’s
sympathetic to the craft community.
murfmoney@gmail.com
www.johnnymurphy.co.nz
021 719 296
114
SARAH NY
Eighty Three is a book that
embodies what it means to
be Cab 83, a taxi driver
and my father.
sarah@iloveny.co.nz
www.iloveny.co.nz
021 623 781
ERIN ROSS
Meet Waitangi Park.
This project reveals to its’ users
the rich historical, cultural and
ecological features of Waitangi Park.
erinross@windowslive.com
027 314 1920
115
ANNA RYDER
Design isn’t going to
single handedly save the
world but it is a tool.
bobsurnana@hotmail.com
021 185 2823
AMANDA SUMMERSBY
This book, entitled Flora & Sylvia is
a visual interpretation of moods and
themes in the Unabridged Journals
of Sylvia Plath, 1950-1962.
amandasummersby@live.com
021 114 4236
116
ZOE WEIR
Beauty is in the eye of the beholder.
Emphasizing diverse, personal
thoughts over superficial ideas
around beauty.
weir.zoe@gmail.com
www.zoeweir.com
027 316 2553
117
ANNA WILLIAMS
The Yeah-Nah typeface was
designed for the Kiwi way of speaking,
odd intonations and hurried ‘shushing’
sounds are translated into changing
baselines and flowing curves.
Annawilliams18@gmail.com
MONICA WOOFF
Aro, Take Notice is a window into Aro Street,
an exploration into place. It is a collection
assembled to portray Aro Street’s character
from a personal view.
mon_wooff@hotmail.com
027 366 1090
118
JENNY YU
The way in which we see and
perceive the world is through
our very own eyes. This book
allows you to experience a
day in a colour deficient shoe.
yyjennyy@gmail.com
021 180 0909
YANJIE ZHENG
Project Global Roll explores the change of sushi’s
identity in globalization. The book presents the global
story of sushi and its roots in Japanese culture.
hinotan@gmail.com
021 117 1924 or +86 139 1747 0414
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ILLUSTRATION
Illustrations are like words –
visual words. They are pictorial
translations of thought. Whether
created out of paint, pencil or
pixels, they too make us think
– perhaps in a more immediate
way than the written word. As
a visual language illustration can
be used to depict or represent
just about anything. And as
with the spoken word, it is
constantly evolving and adapting
to changes in society, whether
they be cultural or technological.
An illustrator informs, narrates
and comments in much the
same way as a writer does
through the written word;
but the illustrator does it through
a rich language of figurative and
symbolic forms created through
drawings and paintings. These
representation structures
become what is known
as the illustrator’s ‘iconography’,
a personal visual language
which clearly communicates
ideas and information to others.
range of creative communicative
strategies. These include such
devices as making a pastiche
of the horror movie poster
to demonstrate how society
has succumbed to media hype
(Tom Cottle), or showing how
contexts change our perceptions
of things (Rosa Doyle).
The work on show reflects how
each graduate has developed
their own personal language and
MIKE MCAULEY
SUBJECT DIRECTOR,
ILLUSTRATION
121
TOMAS COTTLE
A series of faux horror film
posters that examine, inform
and reveal the truths behind
several of the most prevalent
irrational fears of modern times.
tomas.cottle@gmail.com
027 636 3106
122
ROSA DOYLE
This work seeks to provide
visual commentary on the role
context plays in influencing our
perceptions. Using animals in
modern society as the vehicle.
rcdoyleo@hotmail.com
027 373 8651
123
JADE ELL
An interactive reading and
writing resource for sighted
and visually impaired students.
Jade.ell@gmail.com
027 237 5488
COREY JAMES HARBROW
Explores a strategy in bridging the
gap between descriptive illustration and
interpretive illustration, creating believable
character concepts by reinforcing images
with elements of factual reference.
coreyjames_13@hotmail.com
027 413 4253
124
NATALIE LITRAS
Here, we see into the characters mind: his
true persona is exposed as the pearly teeth
of his beloved are obtained, from the grave.
nat_litras@yahoo.co.nz
027 305 0067
ASHLEY OLIVER
The ultimate aim here
is to challenge society’s
preconceived negative ideas
of graffiti and youth, and to
also demonstrate the importance of youth within society.
krazy4art@hotmail.com
027 313 6955
125
ROB STRUTHERS
This illustration is part of
a series which explores the
atomic bombing of Hiroshima
using Japanese gods and
folklore as a metaphor.
r_strut@hotmail.com
021 616 805
126
MELVYN TAN
Illustrations from a resolved graphic
novel that explores and brings insight
to the subject of identical twins and
the complex issue of individuality
between them.
mellsworld@hotmail.com
021 056 9233
127
AWARDS:
INSTITUTE OF COMMUNICATION DESIGN
GRAPHIC AWARDS 2009
128
JOSH BARR
TARYN BELL
SU CHIN CHOW
DINZ BeST Award,
Stringer Award, Gold
International Society of
Typographic Designers
Award, Pass
DINZ BeST Award, Bronze
JOEL COCKS
ANDREA CONNELL
TIM DENEE
DINZ BeST Award, Bronze
Runner-up Zonta Design
Award, Visual Communication
Design
International Society of
Typographic Designers
Award, Merit
HANNAH DOLLERY
MICHAEL FISCHER
LAURA FORLONG
DINZ BeST Award, Silver
DINZ BeST Award, Gold
DINZ BeST Award, Bronze
BALY GAUDIN
LESLEY GILLIAM
TESSA GOURLEY
DINZ BeST Award, Bronze
DINZ BeST Award, Bronze
International Society of
Typographic Designers Award,
Commendation
International Society of
Typographic Designers
Award, Commendation
EMILY MACRAE
MICHAEL PESTER
ERIN ROSS
DINZ BeST Award, Silver
DINZ BeST Award, Silver
International Society of
Typographic Designers
Award, Merit
EMMA STONE
International Society of
Typographic Designers
Award, Merit
129
AWARDS:
INSTITUTE OF COMMUNICATION DESIGN
ADVERTISING AND DIGITAL MEDIA AWARDS 2009
130
HERB BARBARA
SCOTT BURROWS
JONNY CONNOR
Runner-up New Zealand
Post Student Marketer
of the Year Award
DINZ BeST Award, Gold
Runner-up New Zealand
Post Student Marketer
of the Year Award
RACHEL ELIOTT
LOUISE EVANS
CANDACE GRAYLING
Runner-up New Zealand
Post Student Marketer
of the Year Award
Runner-up New Zealand
Post Student Marketer
of the Year Award
Runner-up New Zealand
Post Student Marketer
of the Year Award
DANIEL ROOKE
PHOEBE SMITH
NICOLE YEOMAN
Runner-up New Zealand
Post Student Marketer
of the Year Award
Winner Zonta Design
Award, VCD
First place New Zealand
Post Student Marketer
of the Year Award
First place New Zealand
Post Student Marketer
of the Year Award
CREATIVE ARTS FESTIVAL
Showcasing research-led art and design by graduating students,
staff and international guests of the College of Creative Arts.
6 - 20 November 2010
www.blowfestival.co.nz
0800 MASSEY
http://creative.massey.ac.nz
131