February 2009

February 2009
Dear Nutrition Professional,
It’s a new year and the beginning of a new series of PepsiCo Canada health and wellness mailings. We
appreciate the constructive feedback that we’ve received from you, both through our survey and through
direct communication. Your recommendations are integral in shaping the content and format of these
mailings.
As in 2008, the purpose of these mailings is to update you on our health and wellness efforts and to provide
you with science-based resources and practical tools to help in your professional practice. Please find
enclosed a set of 2009 dividers to be added to your 2008 PepsiCo binder, along with the first mailing materials
of 2009. The 2009 mailings will feature the following themes:
Winter 2009 – Sodium Sensibility
Spring 2009 – Power of Oats
Summer 2009 – Whole Grains
Fall 2009 – Functional Foods
At PepsiCo Canada, we are committed to playing a responsible and supportive role in the health and wellness
of Canadians, beginning with the products we offer. Through our focus on product innovation and
reformulation, we deliver a stream of new products that offer functional benefits or improved nutrition. The
enclosed pamphlet provides information on the PepsiCo Canada health and wellness journey.
The issue of sodium is taken very seriously at PepsiCo Canada. According to Statistics Canada, 85% of
Canadian men and 60% of Canadian women consume sodium above the Tolerable Upper Intake Level of
2,300 mg daily, which may incur long term health risks.1 At a population level, rising sodium consumption
increases the prevalence of hypertension, which is the leading risk factor for stroke and heart disease.2 A
recent study used probability modeling to demonstrate that a reduction of dietary sodium to levels within the
Adequate Intake range would prevent an estimated 11,550 cardiovascular disease events among Canadians
each year.3
The rationale for sodium restriction is fairly controversial. Some experts argue that higher levels of dietary salt
only raise blood pressure in certain individuals commonly classified as “salt sensitive.” Certain groups of
people have an over-representation of salt-sensitive individuals; including African Americans/Canadians;
older people; those with hypertension or a family history of hypertension; those with diabetes; and those with
chronic kidney disease. There is no standardized testing method to determine salt sensitivity in clinical
practice; therefore sodium recommendations are made population-wide.4 The good news is that even if an
individual is salt-sensitive, there are diet and lifestyle modifications that may reduce their blood pressure.
The enclosed client resource on sodium sensibility explains the potential health impact of excess dietary
sodium and the defined levels of UL and DV for sodium relative to the usual intake level among Canadians.
These values are given context by a chart that compares foods at various sodium levels. We hope that this
resource will serve as a useful learning tool in your practice.
All trade-marks are owned or used under licence by PepsiCo Canada ULC.
Baked! Lay’s®
potato chips - 1996
(80% less fat than
leading potato chip)
Pepsi® merges with Quaker® and
Gatorade® to form Pepsi-QTG Canada
Quaker®
Oatmeal
To Go®
Bars
2004
2005
Balance First® School
H&W kit
with
CAPHERD
2006
PepsiCo expands H & W
brands with the acquisition
of Stacy’s® Pita Chips,
Naked Juice®, and IZZE®
Quaker®
Weight
Control
Oatmeal
2008
Tropicana®
Calcium
Fortified
Orange Juice
Our Health & Wellness Philosophy
At PepsiCo Canada, we are committed to playing a responsible and supportive role in
the health and wellness of Canadians. We recognize our responsibility and we will continue
to do our part to make a meaningful and lasting difference.
Dole® juices
Smart Spot®
– Smart
Selections
Made Easy®
2009
Committed To Building
A Healthier Future
Tropicana®
Low Acid
Orange Juice
2007
2003
2002
2001
Pre-2000
PepsiCo Canada Milestones & Innovations
PepsiCo & Refreshments
Canada introduce school
beverage
guidelines
GSSI Canada launches
Quaker®
High Fibre
and Reduced
Sugar Oatmeal
Quaker®
Rice Cakes
remove
trans fats
Tostitos®
Multigrain
tortilla
chips
Tropicana®
Omega-3
Fortified
Orange
Juice
Aquafina
Plus+®
Vitamin
Enhanced
Water
PepsiCo announces Advertising
to Children
commitment
G2® from
Gatorade® -a 30
calorie electrolyte
beverage
Lay’s® brand reduces
sodium – at least
25% across entire
line up of flavours
Natural Lay’s®
and Organic
Tostitos®
products
TrueNorth™
nut snacks
Frito Lay Canada
eliminates trans fat from
all chip brands – first
major company to do so
Quaker Chewy®
Peanut-free Granola Bars
Quaker® and Frito Lay
Canada introduce calorie
control lineup
Tostitos®
Low Sodium,
Ruffles® Lightly
Salted products
Lay’s® Lightly
Salted chips
Flat Earth® Baked
Crisps – ½ serving
of fruit or vegetable
per 28g serving
Pepsi® beverages
declares caffeine
on soft drinks
and iced teas
Quaker® Instant
Oatmeal reduces
sodium – 10% across all flavours
Baked!
Tostitos®
Scoops!®
tortilla
chips
PepsiCo
acquires
Spitz® seeds
and nuts
Our goal is to nourish consumers with a range of high
quality food and beverage products that deliver great
taste, convenience and affordability, from simple treats
to healthful offerings. We continue to make tremendous
strides in transforming our portfolio to meet consumer
demand for products that fit in a healthy, active lifestyle.
Reformulation of many of our existing products has
enabled the reduction of total fat, trans fat, saturated
fat, sodium and added sugars. In other cases, we have
increased the whole grain, fruit, fibre, and micronutrient
content of our products.
We strive to make smart selections easier for consumers
by providing easy-to-understand nutrition labelling on
all of our products. True to our position as a Canadian
leader in the area of health and wellness, PepsiCo Canada
adopted the nutrition facts table across many of our
packages well ahead of the government mandate to do so.
We believe it is our responsibility to address health
and nutrition concerns, including obesity, both globally
and here in Canada. While there’s a lot of debate about
how to solve the obesity issue, at PepsiCo Canada we
believe that the solution to maintaining a healthy weight
is achieving energy balance – the balance between
calories consumed and calories burned through physical
activity. We believe in making a difference in the lives of
Canadians through comprehensive, multi-faceted efforts
that tap into the expertise of many external partners and
support both sides of the energy balance equation.
At PepsiCo Canada, we actively lead and engage in key
private-public partnerships to improve diets, encourage
responsible marketing practices and support programs
that motivate consumers to adopt healthier, more
active lifestyles.
PepsiCo to achieve
100% compliance on
Refreshments Canada
School Beverage Guidelines
©PepsiCo Canada ULC, 2009. All trade-marks are owned or used under licence by PepsiCo Canada ULC.
FLSH1133_PwP PhamphletEN FINAL.i2-3 2-3
Canadians are more concerned than ever about
their health and wellness, and that of their families.
Consumers are increasingly looking to food companies
to help them make healthful choices and to achieve
a balanced diet. PepsiCo Canada is committed to
supporting Canadians in the realization of their healthy
lifestyle goals. Our products are enjoyed by Canadians
nationwide, and our health and wellness efforts directly
reach a large number of consumers.
From PepsiCo Canada, committed to building a healthier future.
2/18/09 11:16:21 AM
Commited To Building A Healthier Future
Enjoy A Wide Variety Of Great Tasting,
Convenient Products
Innovation Delivers More Choices,
Greater Benefits
Promoting Physical Activity
& Healthy Lifestyles
We are proud to offer a wide variety of high quality foods
and beverages that deliver enjoyment as well as nutrition,
convenience and affordability.
Our focus on innovation delivers a steady stream of
new products that offer functional benefits or improved
nutrition.
We support programs that promote healthy,
balanced lifestyles for Canadians that include
physical activity.
Today, we have many brands in the PepsiCo Canada portfolio that
are popular healthier lifestyle choices such as Quaker®, Tropicana®,
Dole®, Lipton®, Diet Pepsi®, Baked!, Tostitos®, SunChips®, Flat
Earth®, Gatorade® and Aquafina®.
Our commitment to nourish consumers is further demonstrated by
the reformulation of many of our existing products to improve the
nutritional profile. We understand nutrition science and we apply
that science to the ingredients and nutrients in our products.
PepsiCo Canada has a proud history of launching new products to
help consumers achieve healthier lifestyles. The focus to deliver
more nutritious offerings started with the acquisition of Tropicana®
and the merger with Quaker® Oats and its Gatorade® portfolio.
More recent acquisitions have helped us expand our healthful
offerings, including Naked Juice®, Stacy’s® Pita Chips and Spitz®
Sunflower Seeds.
Most recently, our product reformulations have included:
Global Research & Development At PepsiCo
We are expanding our global research and development
capability under the leadership of one of the world’s leading
endocrinologists and other nutrition and health experts in
Canada and around the world.
We’ve hired for the first time a Chief Scientific Officer to bring
a new level of expertise and focus to our product development
efforts. Research is focused on leveraging nutrition science,
knowledge, and insight to develop convenient foods and
beverages that can positively impact health.
Specific R&D initiatives are underway in the areas of:
•
•
•
•
Functional ingredients (whole grains, fibre, healthier oils, sugar and sodium alternatives)
Fruit and vegetable research
Sports nutrition and hydration science
Breakfast research
•
•
•
•
•
•
Removal of trans fats
Use of healthier oils
Use of more whole grains
and fibre
Reduction of added sugars
Reduction of sodium
Replacement of artificial
flavours with natural flavours
• More baking
• Addition of vitamins and
minerals
•Processing techniques
that improve the overall
nutritional profile of our
products
Since its 2004 launch in North America, our Smart
Spot ® symbol has been making it easier for
consumers to identify PepsiCo products that help
contribute to a healthier lifestyle. Today, over 2/3 of
PepsiCo North America’s revenues come from products carrying
the Smart Spot ® symbol. Every product that displays the Smart
Spot ® symbol meets specific nutrition criteria. These criteria
are based on authoritative statements from the U.S. Food and
Drug Administration and the National Academy of Sciences,
and have been tailored for Canada. For more information,
visit www.smartspot.ca.
Building A Healthier Canada Through
Nutrition Research
PepsiCo Canada demonstrates its belief in the value of nutrition
research through its donations to the Canadian Foundation for
Dietetic Research (CFDR), a charitable foundation that provides
grants for research in dietetics and nutrition.
PepsiCo Canada is a supporting member of the Canadian Council
of Food and Nutrition (CCFN), a national, non-profit multi-sectoral
organization that champions evidence-based solutions to key
nutritional issues affecting the health of Canadians, and promotes
public understanding of food and nutrition issues.
We are a member of the Program in Food Safety, Nutrition and
Regulatory Affairs (PFSNRA), a partnership of the food industry
and University of Toronto’s Department of Nutritional Sciences.
The PFSNRA identifies and evaluates the scientific evidence
required to address food safety, nutrition and regulatory issues.
The program also facilitates partnerships between food industry
members and faculty to support pioneering research.
FLSH1133_PwP PhamphletEN FINAL.i4-5 4-5
Responsible Marketing To Children
We recognize that children are a special
audience and understand the importance of being
a responsible marketer.
We announced our full support of the International Council of
Beverages Association’s guidelines on marketing to children
in 2008 – a landmark initiative supported by industry. The
guidelines permit no marketing or advertising of beverages,
other than water, fruit-juice and dairy-based beverages, to
children under 12.
PepsiCo Canada is one of the founding participants of the
Canadian Children’s Food and Beverage Advertising Initiative
(CCFBAI) and complies with standards that exceed the CCFBAI
policies and programs. Our 2008 commitment was to not
broadcast any advertising directed primarily to children under
12 for any PepsiCo Canada brand.
PepsiCo Canada is proud of our active and contributing role in
the ongoing work of Concerned Children’s Advertisers (CCA) over
the past 5 years. CCA works to support and contribute to the
establishment of the highest standards and codes of conduct for
responsible marketing to children.
Additionally, PepsiCo Canada, through our industry association
Refreshments Canada, took a leadership role in the development
of voluntary guidelines for the sale of beverages in schools to
ensure that Canadian students have greater access to nutritious
and lower-calorie beverage choices.
Working in partnership with PHE Canada
(formerly CAPHERD), we are the
presenting sponsor of Balance First ®,
a national initiative to educate children
on energy balance. Since 2005, Balance
First ® classroom resource kits have been distributed to 1,850
Canadian elementary schools, reaching over half a million students.
PepsiCo Canada’s charitable foundation, The Pepsi Foundation,
raises and distributes funds to support underprivileged children
and youth with their health and well-being. Our donations
supporting the YMCA’s of Canada enabled hundreds of
underprivileged youths to enjoy active membership, attend
summer camps, and have access to sport and recreational
equipment as well as temporary housing.
The Gatorade Sports Science Institute (GSSI)
Canada aims to help athletes optimize their health
and performance through research and education
in hydration and nutrition science. The information
provided by GSSI Canada to coaches and athletes
helps them understand how to properly fuel their
bodies, ultimately allowing them to perform longer
and feel better when training or competing.
The Quaker® and Dole® brands, in partnership with the ONEXONE
Foundation, have started a national outreach program to provide
healthy school breakfasts to First Nations children living in
poverty in Northern Canada.
Supporting The Health &Wellness
Of Our Employees
PepsiCo Canada offers a
comprehensive employee
health and wellness program,
HealthRoads, to promote the well-being of our
Associates and their families. The HealthRoads
online resource for nutrition, fitness
and health information provides a
wide selection of the most current
and customized health tools and
resources. Our employees can
obtain wellness credits as part of
their flex-benefits package that
can be reimbursed for programs
that support overall well-being.
2/18/09 11:16:47 AM
Sodium Sensibility
Sodium is an essential mineral, found in table salt and many other foods, that performs many vital functions in the
body. Although some sodium is required for good health, too much may raise blood pressure in certain people.
Since high blood pressure is a risk factor for heart disease and stroke, it is important to keep track of your blood
pressure level with your doctor.
It is recommended that you not exceed 2,300 milligrams (mg) of sodium per day.1 That is about the level of
sodium contained in one teaspoon of salt.
Keep in mind that sodium is only one, of many risk factors, that affects blood pressure. Other factors include
being overweight or obese, lack of physical activity, excessive alcohol intake, age, family history of high blood
pressure, and being of African descent.2
Food Sources of Sodium
Canadians consume excess sodium from a variety of foods including pizza, sandwiches, submarines,
hamburgers, hot dogs and soup.3 A “salty” taste doesn’t necessarily mean that a food is high in sodium, and
foods that do not taste salty may contain deceptively high levels of sodium. At 160 mg of sodium per 50 g
serving, Lay’s® Lightly Salted potato chips contain less than 7% of the Daily Value for sodium.
Putting Sodium Into Perspective
Tropicana® Pure Premium® Original Orange Juice (250 mL) 0 mg
Apple (1, 7 cm diameter) (138 g) 1 mg
Carrots (raw, 1 medium) (61 g)
Milk, 2% M.F. (250 mL)
42 mg
106 mg
Tostitos Low Sodium Bite Size Round tortilla chips (50 g)
140 mg
Quaker Weight Control Maple & Brown Sugar Flavour Instant Oatmeal (38 g)
150 mg
Lay's® Lightly Salted potato chips (50 g)
160 mg
Quaker Life Original Cereal (175 ml or 30 g)
160 mg
Mixed-grain bread (1 slice or 35 g)
170 mg
®
®
®
®
Plain, cake-type doughnut, 8 cm diameter (50 g)
257 mg
Lay’s® BBQ potato chips (50 g)
270 mg
Cheddar cheese (50 g)
Plain bagel, 10 cm diameter (70 g)
311 mg
379 mg
Cottage cheese, 1% M.F. (1/2 cup or 125 mL)
500 mg
Pizza with cheese, 12” (1/6 or 85 g)
515 mg
Hot-dog, plain (100 g)
670 mg
Turkey breast deli-meat (2 slices or 56 g)
672 mg
Smoked salmon, lox (2 slices or 40 g)
800 mg
Dill pickles (1 pickle or 65 g)
833 mg
Chicken and vegetable chunky soup (1 cup or 250 mL)
1128 mg
1293 mg
6” submarine sandwich with tuna (260 g)
Source: Health Canada. 2008.4
The chart above presents the value of sodium contained in the standard serving size of each type of food. When
comparing the sodium values of different products, remember to compare values based on portions that you will
consume in a single meal or snack.
Simple Sodium Solutions
•
Fast food outlet and restaurant meals generally contain higher levels of sodium.
Aim to prepare home-cooked meals more often using fresh foods where possible.
•
When eating out, order dressings and sauces on the side and use sparingly.
•
Don’t reach for the salt shaker. Instead, enhance flavour with seasonings such as
crushed garlic, herbs, ground spices, and toasted sesame seeds.
•
Eat fresh fruits and vegetables. They are naturally low in sodium and many, such as bananas
and potatoes, are rich sources of potassium.
•
When grocery shopping, look for products with claims such as:
° “salt-free” (< 5 mg of sodium/serving)
®
° “low in sodium” (≤ 140 mg of sodium/serving) as in Tostitos Low Sodium Bite Size Round tortilla chips
®
° “lightly salted” (at least 50% less added sodium than the regular product) as in Lay’s
or Ruffles® Lightly Salted Potato Chips
° “reduced in sodium” (at least 25% less than the regular product)
•
Reduce the sodium in your diet gradually because it can take time for your taste buds to adjust to lower sodium products.
Almost all packaged food products have a Nutrition
Facts table. Make it a habit to check the sodium
content and portion size before choosing an
item. The label provides the sodium content in
milligrams (mg) per stated serving size, as well as
the percentage Daily Value (%DV) for sodium. The
%DV provides you with a sense of the contribution
of this item to your daily sodium target.5
DID YOU
KNOW
!?
Reduced Sodium, Same Great Taste…The entire product line of Lay’s® flavoured
potato chips has been reduced in sodium by a minimum of 25% across Canada. For
example, the sodium content of Lay’s® BBQ potato chips has been reduced from 380
mg to 270 mg per 50 g serving.
1. Health Canada. The issue of sodium. 2008.
http://www.hc-sc.gc.ca/fn-an/nutrition/sodium/index-eng.php
2. Health Canada. The issue of sodium. 2008. http://www.hc-sc.gc.ca/fn-an/nutrition/sodium/index-eng.php
3. Statistics Canada. Sodium consumption at all ages. Health Reports. 2007; 18(2):47-52
4. Health Canada. Nutrient value of some common foods. 2008.
5. Canadian Food Inspection Agency. Guide to food labelling and advertising: Chapter 6 – The elements within the
nutrition facts table. 2008. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch6e.shtml#a6_3
From PepsiCo Canada, committed to building a healthier future.
In April 2007, Statistics Canada reported that Canadians consume excess sodium from a variety of foods
including pizza, sandwiches, submarines, hamburgers, hot dogs and soup.5 The results also revealed that
Canadians consume 1% of their sodium intake through potato chips and salty snack products.6 Despite their
salty taste, chips are no higher in sodium than many staple foods including breads and cereals.
Although PepsiCo Canada recognizes that its savoury snacks are low contributors to the overall sodium
intake of Canadians, we believe that all companies have a responsibility to take action to provide lower
sodium offerings. This approach to the issue of sodium is consistent with our commitment to the continual
improvement of our portfolio. Since 2006, we have proactively introduced reduced sodium products,
including Lay’s® Lightly Salted, Ruffles® Lightly Salted and Low Sodium Tostitos®. Moreover, two years of
research and development have resulted in the reduced-sodium reformulation of the entire product
line of Lay’s® flavoured potato chips. Each Lay’s® flavour has been reduced in sodium by a minimum
of 25%, without affecting the taste or quality Canadians love. As the market leader in savoury snacks,
PepsiCo Canada recognizes that this bold initiative benefits the health and wellness of Canadians and sets a
new standard in the savoury snack market.
We welcome your comments and questions; please direct all feedback, inquiries and requests for additional
copies to pepsicocanada.healthandwellness@fleishman.ca. For further information on PepsiCo Canada’s
health
and
wellness
initiatives,
please
visit
the
PepsiCo
Canada
website
at
www.smartspot.ca/professional.aspx. Through the quarterly mailings section of this site, PepsiCo Canada
mailings are available to be downloaded and printed.
Sincerely,
Lori Kelly RD
PepsiCo Canada,
Health and Wellness Marketing Leader
Statistics Canada. Sodium consumption at all ages. Health Reports. 2007; 18(2):47-52.
Penz ED, Joffres MR, Cambell NRC. Reducing dietary sodium and decreases in cardiovascular disease in Canada. The Canadian Journal of Cardiology. 2008; 24(6): 497-501.
Ibid.
4
Obarzanek E, Proschan MA, Vollmer WM, et al. Individual blood pressure responses to changes in salt intake: Results from the DASH-Sodium Trial. Hypertension. 2003; 42: 459-467.
5
Statistics Canada. Sodium consumption at all ages. Health Reports. 2007; 18(2):47-52.
6
Lee, N (Food Directorate, Health Canada). Current sodium intakes of Canadians – Focus on food sources [PowerPoint slides]. (2008, May 31).
1
2
3
All trade-marks are owned or used under licence by PepsiCo Canada ULC.