10 countries - LASOS | Latin American Shared Ownership Summit

PUNTA CANA
DOMINICAN REPUBLIC
October 2016
25th - 27th
OCTOBER 2016
HARD ROCK HOTEL & CASINO
PUNTA CANA
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Rebuilding, rewriting and redefining
the history of our tourism industry.
LASOS
The most important event
of the Vacation Ownership Industry
in Latin America.
+
Leisure Real
Estate University
The academy program of excellence
created for the Industry.
LASOSummit.com
More than 10 countries gathered
together, with over 250 key
players in the tourism industry,
and more than 30 international
speakers, to make this forum a
unique and unprecedented event
in the tourism industry.
RCI® has been the world
leader in the Vacation
Exchange and
Tourism-Oriented Real
Estate Industry for more
than 40 years.
In the last decade, and
thanks to our experience,
we have developed
successful and one of a
kind events with a high
level of expertise such as
symposiums, forums,
panels, among other
events. We have been able
to share innovative actions
and discover key
opportunities for
development and growth
for the tourism industry.
Throughout these years we
had the pleasure to present
the most important and
outstanding speakers
worldwide such as: Javier
Sordo Madaleno – Sordo
Madaleno Arquitectos,
Andres Oppenheimer –
CNN Español, Rob Torres –
Google, Tim Stock and
Marie Lena Scenario - DNA,
Jorge Suárez - CNN, Carlos
Vogeler - World Tourism
Organization, Jose Carlos
Azcarraga - Grupo Posadas
and Geoff Richards –Chief
Operations Officer
Wyndham Vacation
Ownership.
On this occasion, RCI’s
official sponsor TORE -
Tourism Oriented Real
Estate Advisory and
Consulting- is pleased to
announce that we will be
holding our well-known
event, LASOS – The
Latin American Shared
Ownership Summit.
This year, under the main
concept of Innovation, we
have combined two major
events into one:
The Latin American
Shared Ownership
Summit (LASOS) and
Leisure Real Estate
University.
What is LASOS
The Latin American Shared Ownership Summit?
LASOS-The Latin
American Shared
Ownership Summit
is the first and
unique-in-its-class Latin
American event in the
Vacation Ownership and
Leisure Oriented Real Estate
Industry, bringing together
government officials, key
industry players,
entrepreneurs, investors,
developers, suppliers,
among others to analyze
and, perhaps most
importantly, to fully
capitalize on all of the
opportunities the Latin
American market has to
offer the tourism sector.
LASOS - The Latin
American Shared
Ownership Summit is an
open forum to share trends
and new approaches that,
without a doubt, will
determine the course of the
tourism industry in Latin
America.
In 2016, LASOS will be held
on October Wednesday 26th
and Thursday 27th,
incorporating to its great
expertise all the knowledge
from the the Leisure Real
Estate University event
that will take place on
October Tuesday 25th.
Leisure Real Estate
University (LRE) is RCI's
work unit, which has an
approach focused on
training and
professionalizing the human
capital taking part or
interested in engaging in
Tourism-Oriented Real
Estate and the Vacation
Ownership Industry. With
such goal in mind, RCI has
devoted itself to
contributing to the
academic field the
leadership, and above all,
the experience obtained
over more than 40 years in
this important business
sector.
With the contribution of
great exhibitors,
professionals and teachers
with expertise in the
tourism industry, LRE is
able to set the foundations
and benchmarks in the
different segments of our
sector, such as:
• Legal structure
• Project evaluation and
funding
• Product design and
development
• Investment funds
• Marketing
• Commercialization
and sales
• Operations
At LASOS 2016, you will
have the opportunity to
learn more about the
essence of Tourism and
Time Share industry
through our training and
teaching approach of LRE
University, including
conferences, discussion
panels and technical visits
through which will let you
discover and experiment
business models that have
significantly contributed to
the evolution of the industry
in Latin America.
Don't miss this great
experience that will take
place on October
Tuesday 25th
(one day before LASOS).
Discover the essence of the
industry and be one of the
participants who will have
the opportunity to live this
important experience.
Who attends LASOS?
LASOS - The Latin American Shared Ownership Summit brings together the key players
and leaders in the Vacation Ownership and Leisure Oriented Real Estate Industry in Latin
America.
•
•
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•
Government Officials
Investors
Entrepreneurs
Developers
Providers
At LASOS,
you will be able to:
• Learn the latest trends in the Vacation Ownership and Leisure Oriented
Real Estate Industry.
• Share experiences.
• Network with Latin American tourism industry professionals.
• Learn from the companies and professionals who have innovated and
set up new trends.
• Find business opportunities.
LASOS 2015
In 2015, Creativity was
pushed to the limit as a
key resource for the
growth and strengthening
of the industry through
topics such as Lead
Generation, Generational
Marketing, Partner
Satisfaction, Image and
Persuasion, among others.
Some of the speakers in
LASOS 2015 were
Jürgen Klaric, a global
Neuro-innovation top
speaker; Eric J. O'Rourke,
Director of Developments
of Forrec Ltd;
Bob Ferguson, Vice
President of RCI Global
Customer Service and
Planning; Adrian
Peregrino, Director,
Spotify Mexico; Ana Paula
Blanco, Senior Director of
Communications for
UBER Latin America;
Ricardo Montaudon,
President and Executive
Director of RCI Latin
America; and Juan Ignacio
Rodríguez, Senior Vice
President of Business
Development of RCI Latin
America.
Speakers 2015
LASOS featuring renowned speakers and panelists, industry leaders who have gained a
competitive advantage and have earned a distinction for their constant creativity who also
tend to break the paradigms of the tourism industry.
Meet some of the speakers who made LASOS 2015 possible.
Jürgen Klaric
Master Coach
Innovation + Neuromarketing
Francisco Madrid Flores
Director of the School
of Tourism and Gastronomy
Universidad Anáhuac México Norte
Raúl Ojeda
Vicepresidente
Iberostar The Club
Eric J. O´Rourke
Director of Resots
Forrec LTD.
Bob Ferguson
Vice President, Global Custome
Experience & Planning
RCI
Roberto Chapur Duarte
Chief Executive Officer
Legendary Preferred
Destinations
Nancy Torres
Multi Vacations Loyalty
Program Vice-President
Decameron Hotels
Rinaldo Fernández
Senior Vice President
Karisma Hotels & Resorts
Ana Laura Acevedo
Vice-president
Business Development RCI LATAM
Fernando González Ortega
Project Director
Marival Group
Ricardo Montaudon
President and Executive Director
RCI Latin America
Victor Manuel Orozco Vázquez
Commercial Director
Explorers Travelers Club
Ana Paula Blanco
Senior Director of Communications
in Latin America
UBER
Enrique Martín del Campo
Vice President of Business Development
RCD Resorts - Hard Rock Hotels
All Inclusive Collection
Juan Ignacio Rodríguez
Sr. Vice President,
Business Development,
RCI Latin America
Carlos Adrián Peréz
Revenue Management
Vice President
RCI Latin America
David Llibre
Vice President
International Vacation Club
Luis Enrique
Rolando Van Grieken
Project Director
Sun Sol Vacation Club – Venezuela
Adrián Peregrino
Director
Spotify Mexico
David D. McDonald
Director, North America
Business Development
RCI & Registry Collection
Gustavo de la Serna
Director of Business Development
RCI Mexico and Central America
Mauricio Carreón Lavalle
Commercial Directo
PROVAC INNS
(Vacation Properties)
Gustavo Morales
Marketing Director
ºLegendary Preferred Destinations
Alejandro Alfonso Carrillo Ruiz
Sales and Marketing
Director Club Solaris
Javier Puente García
Director
The IBH Turismo
David Fuentes
Director, Advisory &
Consulting Mexico
& Caribbean
Esteban Arce
Director of Operations
Resort Services Solutions.
Olivier Citherlet
Director of Business
Development and Marketing
El Cid Vacations Club
Isaac Pérez
Managing Partner,
Cliento.mx
Guilherme Martini
CEO President and Executive
Director Costa do Sauipe
Gonzalo Seemann de León
Marketing and Corporate
Communications Director,
RCI Latin America
José Antonio Villavicencio
Corporate Communications and
Public Relations, Senior Manager
RCI Latin America
Christian Domínguez
Commercial Director and Founder
Maniak
Isaac Henares
Chief Operating Officer
of Mexico Inspired Living
Tao Inspired Living
LASOS 2016
Like every year, LASOS offers
a forefront-oriented concept
of what the industry requires.
that will lead to finding better
solutions and cutting-edge
business strategies.
With the intention of
rebuilding, rewriting and
redefining the history of our
tourism industry, LASOS 2016
CONNECTS experience,
knowledge, technology,
marketing, and sales in trends
Don't miss this great
opportunity to continue
innovating and setting trends
in your own resort, destination
and country.
Speakers 2016
Meet some of the experts who will be part of LASOS 2016.
CARLOS MUÑOZ 4S
Chief Future Officer
Grupo 4S
DAVID MARTÍNEZ GONZALEZ
Commercial Director
Continental On Vacation
GONZALO MAQUEDA
Chief Operating Officer
Unlimited Vacation Club
JUAN JORGE SCHETTINI
President
Maxisol
MURILO PASCOAL
General Director
Beach Park Hotéis e Turismo
NORMAN MCPHERSON
Corporate Sales Director
Legendary Preferred Destinations
(RCD Resorts)
RAFAEL BLANCO CANTO
VP
Viva Wyndham Resorts
RAFAEL PIRES
Director
Costão Vacation Club
RICARDO GOMES
Director
diRoma Vacation Club
ROBERTO CHAPUR DUARTE
Chief Executive Officer
Legendary Preferred Destinations
ROSARIO RODRÍGUEZ ROJO
General Director
Royal Holiday
VÍCTOR MANUEL OROZCO
Commercial Director
Explorers Travelers Club
RICARDO MONTAUDON
President and Executive Director
RCI Latin America
JUAN IGNACIO RODRÍGUEZ
Business Development
Senior Vice-president
RCI Latin America
ESTEBAN ARCE
Director of Operations
Resort Services Solutions
GONZALO SEEMANN DE LEÓN
Director of Marketing and
Corporate Communications
RCI Latin America
Preliminary Agenda*
T U E S DAY O CTO B ER 2 5 th
Leisure Real Estate University
7:30 – 8:00
8:00 – 13:00
13:30 – 14:30
14:30 – 15:30
15:30 – 16:30
16:30 - 16:45
16:45 – 17:45
17:45 – 19:00
19:00 – 22:00
Registration / Hotel Transportation.
Technical Visits.
Lunch.
EVOLUTION:
From traditional commercialization to business efficiency.
EXPANSION:
Challenges and Opportunities of a Multi-region Club.
Coffee Break.
VIRALIZATION:
THE DIGITAL AGE - Technology to boost your brand.
VISION:
Myths and realities of the All-Inclusive model.
LRE UNIVERSITY - Welcome Coctail
W E D N E SDAY O CTO B ER 2 6 th
8:00 – 9:00
9:00 – 10:00
10:00 – 11:00
11:00 – 11:30
11:30 – 13:00
13:00 – 14:15
14:15 – 15:45
15:45 – 16:00
16:00 – 17:15
17:15 – 18:30
19:00 – 22:00
Continental Breakfast.
Welcome Ceremony
TRENDS - Vacation Ownership:
Perspective of a growing industry.
Coffee break.
Interactive Panel I - CREATION:
The art of developing and positioning a destination and it's brand.
Lunch.
Interactive Panel II - EFFICIENCY:
The ABC of an efficient commercialization.
Coffee break.
Interactive Panel III - LOYALTY:
Transforming members into "fans"
KEYNOTE SPEAKER - Juan Carlos Barillas (Exploria Resorts)
EXPERIENCES: Reinventing products by creating
unforgettable experiences.
LASOS - Welcome Coctail.
Preliminary Agenda*
T HU R SDAY O CTO B ER 27 th
8:00 – 9:00
9:00 – 10:00
10:15 - 11:45
10:15 - 11:45
10:15 - 11:45
11:45 - 12:00
12:00 – 13:15
13:15 - 14:45
14:45 - 15:45
15:45 – 16:45
16:45 – 18:00
18:00 - 18:30
19:00 – 23:30
Continental Breakfast.
KEYNOTE SPEAKER - Alberto Jones (Moodys)
ECONOMY: The economic environment in Latin America.
Workshop I - INNOVATION:
Evolving your essence towards the vacation experience
Workshop II - RESILIENCE:
The emergence of new opportunities in the industry.
Workshop III - DIVERSIFICATION:
Development of alternative Lead Generation models.
Coffee break.
KEYNOTE SPEAKER - Miguel Baigts
MARKETING: Digital communication to create high value brands.
Lunch.
CONSOLIDATION:
Consolidating success among generations.
KEYNOTE SPEAKER - Carlos Muñoz (4S)
DEVELOPMENT: The 5 forces to estimulate the future of the Resort.
KEYNOTE SPEAKER - Miguel Ángel Dávila (Cinemex)
SUCCESS: Innovating and transforming industries.
CLOSING CEREMONY.
LASOS 2016 - Closing Party.
* Preliminary Agenda may vary without previous notice.
How can I participate?
To be part of LASOS-The Latin American Shared Ownership the top event in Latin America, please
send us an email to registro@LASOSummit.com and we will contact you.
REGULAR
Staying at Venue Hotel
Not staying at Venue Hotel
LASOS
LRE University*
+ LASOS
LASOS
$750
$850
$900
$1,000
2 Attendees
$650
$750
$800
$900
3+ Attendees
$550
$650
$700
$800
PRICE PER
ATTENDEE
1
Attendee
LRE University*
+ LASOS
Note: Prices in USD Dollars. Taxes not included.
LASOS 2016 Includes:
• Access to all Conferences, Interactive Panels,
Workshops and Sponsors Exhibition
LRE Includes:
• Access to all Conferences,
Interactive Panels, WORKSHOPS
AND TECHNICAL VISITS.
• Cockatil and Closing Ceremony
• Coffee Breaks
• Lunches
• Breakfasts and Coffee Breaks
• Simultaneous translation in all Conferences,
Interactive Panels, Workshops
(English – Spanish – Portuguese)
• Simultaneous translation in all
Conferences, Interactive Panels, Workshops
(English - Spanish - Portuguese)
Venue
HARD ROCK HOTEL & CASINO PUNTA CANA
Boulevard Turístico del Este Km.28 No.74
Macao, República Dominicana
SPECIAL RATE FOR LASOS
AT VENUE HOTEL:
Rates per room in USD.
Single Caribbean Suite $252.00
Double Caribbean Suite $307.00
The rates mentioned above are in US dollars,
for an all-inclusive package, per room.
CONTACT US:
info@LASOSummit.com
www.facebook.com/Lasosummit
twitter.com/LASOSummit
LASOSummit.com
The rate includes:
• Room with a king-size
bed or two double beds.
• All food and drinks, including alcoholic
beverages (no credit will be granted for
non-consumption of food and/or drinks).
• All taxes and gratuities.
• 24 hours room service.
• Wireless Internet.
• Most non-motorized sports and activities
in the property.
• Unlimited calls to the continental area of
United States, Canada and Mexico.
LASOSummit.com
2016