WP helps grow Perth Bakery

3
Polagra-Tech, the biggest exhibition for the food industry in Poland
Polagra-Tech, Poznan 07-10-2012 t/m 11-10-2012
Our dealer HERT presented there 1000 m2 big booth, mainly in
WP style, where there was enough space for each manufacturer
to present their products to the big audience.
demonstrated 2 times a day by our
own dough technologist Marc de
Wit.The Parta U Direkt, adapted en
enhanced by HERT with a greasing
station for tins and a unit to discard
and to decorate the bread in tins
was a machine that got a warm
welcome on the Polagra-Tech.
Congratulations for Erik Kromjong, WP Haton (r)
WP Haton showed their Crustica+
line, a Parta U Direkt with a
greasing station and a Parta U in
combination with the Superba
Kompakt rounder. The Crustica+,
a line for the baker who wants
flexibility, suitable for many types
of dough and also for doughs
with an open structure was
Therefore the Parta U Direkt was
nominated for the Golden Medal
as most innovative product at the
Polagra-Tech exhibition.
to the big audience in a very
professional way.
Keyword for this future as a dealer
or manufacturer is innovation and
offering added value, such as the
comprehensive Blue Value system,
to stay ahead of the competition in
a more and more competitive and
difficult market. The Parta U Direkt
and the enhanced features connected to the Parta U Direkt shows
that as well as the manufacturer
as the dealer HERT are on the
innovative route.
Well done!!
> Kulinichi
Kulinichi established a reputation as worthy
producer of the qualitative grain products taking the leading position among the domestic producers of bakery products at ones.
> Polagra-Tech
Polagra-Tech, the biggest exhibition for
the food industry in Poland.
Year 2 nr. 3 May 2013
Perth Bakery
South Africa
WP helps grow Perth Bakery
New major
orders for
toast lines
baking for three generations. Today they are the leading
bakers in Perth, Western Australia. Having initially purchased
their current business in the mid 1990’s, the company, now
WP Haton has been nominated
called Il Granino, developed by acquisition.
They did this by purchasing four
small bakeries including La Petite
France. These purchases gave
Il Granino a customer base that
allowed it to grow quickly. As
the customer base grew so did the
range of products being produced.
Their range quickly grew to include Artisan and tinned bread,
rolls of all descriptions, baguettes
and a large Ciabatta and Turkish
bread range. With this quick
“Złoty medal” winner Parta U Direkt
IBIE Las Vegas
20.05 - 22.05.2013
Shanghai New International Expo Centre Shanghai, China
www.chinaexhibition.com
06.10 - 09.10.2013
Las Vegas Convention Center Las Vegas, Nevada, USA
http://ibie2013.org
Colophon
Bakery exhibition
Interfood Jakarta
Draft en realization
>
Spiegel communicatie & creatie
www.spiegel.nl
Editors
This year WP Haton introduced the Instant concept on the
Jan van den Berg, Wilma Jansen,
Henry van den Berkmortel
bakery exhibition Interfood in Jakarta, with great success.
Text
Many visitors were seen and invited to see the complete
instant bread bakery in operation.
Instant bread bakery in operation
Indonesian bread consumption is
on the rise and as there is more
and more interest in automated
bread production lines for smaller
and larger capacities WP Haton
introduced the new Instant bread
make up concept especially made
to fit the needs of the Indonesian
consumer towards taste, size and
texture. The line consists out of a
WP Kemper spiral mixer, an Instant
bread line made by WP Haton with
and a moulder. Baking was done in
a Rototherm rack oven made
by WP. The production output is
approx 4-5000 breads per day
produced by 1 man. The products
that were produced during the
exhibition were basically toast
breads with smaller dough weights,
and baked in u shape in the tins.
The typical products produced
contained more sugar than usual.
The results were good breads,
Instant dough divider
> Perth Bakery
Originally from Germany, the Kuehlemann
family have been baking for three generations. Today they are the leading bakers in
Perth, Western Australia.
Originally from Germany, the Kuehlemann family have been
Bakery China 2013 Shanghai
a volumetric dough divider for
smaller and larger dough weights
>
Keeps you up to date about what’s cooking in the bakery
The atmosphere can be described
as relaxed and professional, and
where you could see that the
complete HERT sales team was
present and busy answering
questions and generating leads
for the future, in a more and more
difficult market. So a good opportunity to show themselves again
Hert booth
Exhibition
calendar >
In this issue
Ruud van der Donk
Photography
with a good taste, and a good look.
Many customers, consumers and
bypassing people tasted the good
quality and were surprised how
easy bread can be made.
A lot of interest was raised in
the recipe and the process.
Instant will therefore be a concept
that we will see more in the
Indonesian market.
Spiegel crossmedia communicatie a.o.
Printing
Drukkerij van Stiphout, Helmond
WP Haton
Industrieterrein 13
5981 NK Panningen NL
P.O. Box 7025
5980 AA Panningen NL
Tel. +31 (0)77 3071860
Fax +31 (0)77 3075148
sales@wp-haton.com
www.wp-haton.com
to supply to Pioneer Foods/
growth the quality issues within
the bakery became a concern.
When a major customer threatened to take their business elsewhere, the Kuehlemanns decided
it was time to investigate what
equipment was on the market to
assist with producing a consistent
product and add some level of
automation to the business. After
substantial research, they decided
upon a WP Haton Crustica Plus
line. Todd Kuehlemann, now the
chief executive, reports that the
improved quality not only allowed Il Granino to keep their
valued customer but allowed them
to grow their customer base and
increase the range of products
they produced on a daily basis.
Eliminating the quality issues was
a big plus for the business and
their customers.
Sasko in South Africa 2 major
bread lines with capacities
of 5000 tin bread, 3000 dark
bread as well as a separate
toast line for a capacity of
8000 pieces per hour.
Aaron and the Crustica
Todd Kuehlemann started in the
family business straight from
school. He started on the bakery
floor and soon learnt every aspect
of the business the hard way.
Today Todd leads a very successful operation. When asked how
he felt about his new Crustica line
he replied “I like its simplicity, it
doesn’t break down. It does everything Haton said it would do.
It even handles very wet doughs.
I love the improved and consistent
quality.”
Today Todd hopes he can partner
with WP to further improve the
business.
Thanks to our agent in Australia
Todd Kuehlemann with Aaron Pyne (seated) from Notleys
Product
The equipment supplied by
WP Haton will be including the
latest technology in bread make up
equipment including Blue Control.
WP Haton is very honoured with
the order and the extension of
the long relationship with Sasko,
which goes back to the “70s of
the last century.
The new Shakaskraal production
facility will be a state of the art
new line with a lot of emphasis
on efficiency, hygiene, product
quality and shelf life.
Crustica
Remember the old type of bread.
Tasty with a soft crumb, a crispy,
crunchy crust and a characteristic
structure. Bread that reminds you
of farmhouse baking, in terms of
look, flavour and taste.
The equipment will be part of
a total new production facility
in the new to be built bakery in
Shakaskraal (30 km north of
Durban). The total investment
in the bakery, auxiliaries and
distribution will be approx.
50 mio. Euros.
Batard
Miche
Olive bread
Kiev, 10th october 2012
Bakery and experience centre
Kulinichi
Now open for business!
The brand ”Kulinichi” appeared on the Ukraine Market in 1995.
These pictures give you a first impression of our recently extended test bakery and experience
Kulinichi established a reputation as worthy producer of the
centre. Come, see and experience too! Ask your Key Account Manager or send an e-mail to:
qualitative grain products taking the leading position among
sales@wp-haton.com. You are more than welcome!
the domestic producers of bakery products at ones.
Today the company includes
9 specialized bread-baking
complexes in Kharkov, Poltava
regions and Autonomous Republic
of Crimea. The company owns a
modern logistics center with
a motor-vehicle fleet of 800
specialized trucks, enabling
delivery of fresh products to each
point of the retail network. The
daily capacity of the production
facilities is 450 tons of bakery
products. Kulinichi Trademark
product range includes over four
hundred item names.
Bakery products: wheat bread, rye bread, buns, rich buns, cracknels, dry bread goods
Confectionary: ginger bread, biscuits, rolls, pastry, cakes
Biobread
Frozen layered prepared food
Kulinichi is permanently exploring
the possibility to expand the
product range, striving for
providing the Ukrainian consumer
with a rich assortment of bakery
and confectionary products.
The strategy of Kulinichi is to
consolidate its leading position in
the market in the segment of
bakery and confectionary products
through increase of the production
profitability. It can be achieved by
strengthening Kulinichi Trademark
Final quality rating
competitive advantages, consisting
in uniqueness of the company’s
retail network format, product
range diversification resulting
from the use of modern European
technologies and equipment.
Since 1999, Kulinichi Bakery
Corporation, in cooperation with
leading European manufacturers
of bakery equipment, started
introducing cutting-edge technologies in to bakery production,
which made it possible to considerably diversify the output
products. The company was
equipped with 7 automated
production lines. Since 2007,
the part baked goods completed
the product range: croissants,
strudels, puffs and buns. In 2011,
to ensure stable supply of bread
and bakery products to inhabitants
Opening of the bakery by the Ukrainian President Mr. Viktor Yanukovych
of Poltava region, a new bakery
complex with a daily capacity of
100 tons, comprising a modern
logistic center, was launched in
Poltava. At the end of 2011, in
order to fulfill the program for
ensuring food security of Ukraine,
a decision was taken to build a
single robot-aided bakery complex
in Ukraine. Kyiv Region, Vasylkiv
district was selected as a construction site. The complex has quite a
number of advantages, among
them: location almost in the center
of the region and at the same time,
providing for communication with
all large population centres in the
region had no small share.
The project has a number of special
features: a complete automated
bakery production cycle, a logistic
center, a company-owned system
of retail sale through a network of
bakery-confectionary shops. In 10
months time Kulinichi demonstrated their construction standard
building in a high quality and
quick manner, and the modern
complex became the tenth in the
company. Ukrainian and European
tionary shops will be built for
sale of the Kulinichi products.
In general, within the framework
of this investment project
implementation, much attention
was paid to the use of innovative,
energy-saving bakery equipment,
which will enable providing people
living in Kyiv and Kyiv region with
high quality bread and stable
Olive bread Focaccia
RecipE >
Ingredients:
Flour 9,000 kg
Ciabatta mix (20% mix) 1,000 kg
Salt 0,060 kg
Yeast 0,200 kg
Water Olive oil Olives Oregano
Total 6,500 kg
0,200 kg
0,500 kg
17, 46 kg
Preparation:
• Mixing slow 2 and fast
10 minutes
• Dough temperature 26°C
• Proofing time 60 minutes
• Weight 300 gr.
• Rounding
• Intermediate proof 20 minutes
• Flatten out with olive oil and cover up with olives
• Final proofing time
± 45 minutes
• Baking temperature 230°C
• Baking time 25 minutes
Explanation to the President
New Kulinichi production bakery
near to sources of raw materials for
bread baking. Availability of
sufficient number of skilled
workers in the region and the
convenient traffic interchange
companies were engaged in the
bakery plant construction. The
plant is equipped by the world
leading bakery- and confectionary
manufactures. Among them, for a
not unimportant part of the
inventory: Werner & Pfleiderer Industrielle Backtechnik from
Germany and Werner & Pfleiderer Haton B.V. from Holland.
The bakery plant’s overall daily
capacity is 250 tons of bakery
products. 3500 working places will
be created in the course of the
projects implementation. The total
investment amount is USD mln. 45.
The bakery complex comprises its
own logistic center, equipped with
500 specialized vehicles for
carriage of flour, raw materials,
finished bakery and confectionary
products. A network of the
company’s bakery and confec-
prices. The Werner & Pfleiderer
Bakery Group is proud to be one of
the preferred suppliers of Kulinichi
Bakery Corporation. Therefore we
were present today 10th of october
2012 at the official opening of the
new Kulinichi production bakery
by the president of the Ukraine,
Mr. Viktor Yanukovych. Before
opening the bakery officially,
Mr Yanukovych was shown around
the new plant that was in full
production and were the suppliers
had organized a presentation
of their competence. A special
moment where some of us could
meet the president in person.
Kulinichi Bakery Corporation is a
dynamic developing company with
the mission of providing the
Ukrainian market with a quality
range of bakery and confectionary
products made in conformity with
the world quality standards. We are
proud to have customers like
Kulinichi to our clientele.
Innovation
C-cell review at WP Haton
C-cell contains important information for the evaluation of
C-cell analyzes:
baked products. The system provides information about
Number of cells per cm2
Average cell diameter
Average cell wall thickness
Average cell volume
Average rough cell volume
Average cell stretching
Irregularity
Cell contrast
Surface off the cells
Clearness
and many more important parameters.
ingredients results and process conditions which are important
in development and improvement of new/other products or
design process projects. The system uses dedicated analysis
software that captures the cell characteristics accurately.
Now C-cell is used all over the world by industry and reference
authority for analysing baked products objective.
Interested in a C-cell analysis for
your product? Please contact:
sales@wp-haton.com
A make-over for our
website!
Now on our website you see at the
first glance what you are looking
for: products, support, company or
news. These categories again contain
a lot of information, for example
our world famous production lines
Baguetta, Classica, Crustica, Easy
Toast, Instant, Ryena and Sweety.
Under support (among other
things) you find our direct contact
details and online service information. You are only one mouse click
away to find out everything about
our Blue Value support package.
With Blue Value we ensure the
safety of production, durability of
your equipment and support for a
powerful production. News speaks
for itself of course, but you also
see the shows we participate in and
you can download Breadtalk here.
Watch in Gallery our videos and
for sure worth a visit is BreadLab.
BreadLab is a digital collection of
all relevant data needed for efficient
and innovative bread production.
This is the link between end
product and process equipment!
Are you curious now?
Then do not hesitate to visit our
website: www.wp-haton.com
Enjoy!