Delivering Delivering - Tradebank International

THE TRADE STREET
JOURNAL
Delivering
UNITED STATES • VOL 6 • 2010
New Business
Since 1987
In this issue...
2.............. Index
3.............. Speaking From Experience
4.............. A Tradebank Broker Replies
Faythe Willis, Tradebank Atlanta & North Georgia
5.............. Tradebank Continues Global Expansion
6.............. Are You In A Position To Accept New Business?
7.............. How Barter Works For The Health & Medical Industry
8 & 9....... Tradebank International - Over 130 Years Experience In The Barter Industry
10 & 11... Welcome New Clients
12............ Tradebank Atlanta Welcomes Travelers
13 & 14... The Bigger Picture (Part 2)
15............ Tradebank Client Trade Purchase Order
THE TRADE STREET
JOURNAL
UNITED STATES • VOL 6 • 2010
Page 7, How Barter Works For the Health & Medical Industry
Page 4, Faythe Willis, CTB
Pages 13 & 14, The Bigger Picture (Part 2)
Page 8, Tradebank International
The Trade Street Journal™
Published by Tradebank International, Inc.
Executive Editor TODD GERRY
Trade Editor MARCY S. YAFFE
Creative Editor BRENDA L. JAMESON
Graphic Design BRENDA L. JAMESON
Special Photography StudioPRIMETIME
Printer MPrint USA, Inc.
Mailing VIP PERSONALIZED COMMUNICATIONS
Page 9 - Over 130 Years Experience in the Barter Industry
The Trade Street Journal • Volume 6 • 2010 • 2
© 2010 Tradebank International, Inc.
Speaking From Experience
by Marcy S. Yaffe
I am continually impressed with
the caliber and character of our
Tradebank clients. Our trading
network is comprised of quality
business owners who operate
their business with intelligence
and integrity.
Every day I see new examples of
how your good business practices
transfer into positive Tradebank
relationships. Equally important
is that you have insisted on
only doing business with other
like-minded Tradebank clients.
You understand the competitive
edge Tradebank offers and work
diligently to not only uphold fair
trading practices in your trading,
but also try to ensure others
follow the same protocol. Thank
you.
The corporate staff and regional
offices of Tradebank make a
conscious decision everyday
to distinguish ourselves from
others in our industry by
placing our clients’ needs
first and upholding a standard
of excellence unparalleled in
the barter industry. We are
so confident in our ability to
deliver quality barter services
to you, that we only ask for our
brokerage fees after we complete
both components of successful
trading…bringing you new business
and assisting you in using that
incremental revenue to purchase
the goods and services of your
choice.
In barter jargon, maintaining a
“hard trade dollar” within your
trade exchange means clients
have the ability to buy and sell a
vast array of products and services
100% trade at competitive prices.
At Tradebank, we call it doing
good business and we settle for
nothing else from ourselves and
from our clients.
We want you to remember we
are committed to providing the
platform for mutually profitable
barter transactions, and we ask
you to be as well. Just as your
reputation is directly on the line
every time you do business with
someone, it is our reputation as
well. We must all work together
to continue our individual
success as well as our success as
united trading partners.
Marcy S. Yaffe is the Vice
President of Trade and National
Training Director of Tradebank
International. She has over 26
years experience brokering barter
transactions. Contact myaffe@
tradebank.com or 888.568.5680
ext 118.
The Trade Street Journal • Volume 6 • 2010 • 3
A Tradebank Broker Replies
by Marcy S. Yaffe
Faythe Willis, CTB, is a Tradebank Broker for Tradebank
of Metro Atlanta and is the Regional Owner of Tradebank
of North Georgia
MY: Faythe you have been a Tradebank Broker since
1988. Over the years how has your job as a Tradebank
Broker changed? What trends do you see in the relationship
between Broker and Client?
FW: I think it is fair to say I was the first Tradebank
Broker and full time employee. I have worn numerous
hats over the years, however brokering became my
number one passion and remains so today.
When I started as a broker 20 years ago there were no fax
machines or computers. Clients could not email me, text
message me, instant message me or call me on my cell.
Since I was the only broker on the trade floor, I became
the ‘go to’ for just about everything. When a client
needed: an authorization, a phone number, their trade
balance, or any type of trade request, they called me. I
was their main source of trading information. During
those early years, whatever the client needed, they had
to call on the telephone. They called before spending
cash. They called when birthday and anniversaries came
around. They called for anything and everything!
Today, I still regularly speak with clients I spoke with my
first day on the job. These clients call me weekly to assist
them in their trading. To this day, I remember the initial
advice given to me as a new broker, “Faythe if you do
these two things you will be successful. One, always do
what you say you are going to do when you say you are
going to do it, and two, return all of your calls”. I still
broker this account and we speak almost daily. I continue
to practice his valuable advice.
Today’s technology has changed a lot of how we do
business here at Tradebank. Our clients can go online
to myTradebank.com and see their latest transactions,
update their account information, and search for
anything they want to purchase. Our client base has
grown to over 10,000. One thing that hasn’t changed is
my passion for getting to know the clients and finding
out what is going on in their businesses and lives. Seeing
them trade for braces for their kids, printing brochures
for their companies, and finding just the right gift on
The Trade Street Journal • Volume 6 • 2010 • 4
Faythe Willis, CTB
trade. I take great pride in knowing that what we do here
at Tradebank makes a difference and that we have worked
hard to generate the additional income our clients need to
do these things. Building relationships with our clients is
as important today as it was on the first day I came to work
at Tradebank.
Today things are different from yesterday and tomorrow
they will be different yet again, but trading remains the
same. The relationship and open lines of communication
between you and your Tradebank Broker are key to making
trade work. The best advice I can give any Tradebank client
is to communicate with your Tradebank Broker. Use all
the means available to you whether it is your telephone,
your cell phone, your fax, your email, your Facebook or
your Twitter account. Communication is the key to your
success as a Tradebank client.
Tradebank Continues Global Expansion
PROVIDING BOUNDLESS BARTER OPPORTUNITIES FOR
CLIENTS AND FRACHISEES ALIKE
R
E
by Todd Gerry, President Tradebank Franchising Corp.
Since starting its franchising efforts in 1995, Tradebank International has grown to over 80 offices across
the United States, Canada and East Central Europe. Surprisingly, Tradebank has experienced this success
without having used traditional advertising campaigns to attract the interest of perspective franchisees.
Instead, Tradebank has grown through word-of mouth advertising, either from: clients who get involved
with Tradebank, catch the ‘barter bug’, and learn what a tremendous business tool Tradebank is when
implemented into their business plan; or from existing franchisees who share their success stories with others
who become enamored with our business model. The result is an organization of franchisees dedicated to
providing world-class service and improving the bottom line of each of our clients.
T
R
A
As Tradebank continues to expand globally, our goal is to create cashless commerce without borders,
providing our clients with unlimited trading opportunities. In May 2010, Tradebank opened our 55th
office in the United States, Tradebank of Oklahoma City. Tradebank of Oklahoma City will work closely
with successful neighboring franchises in Kansas (Topeka, Wichita, and Lawrence) and NW Arkansas
(Bentonville) as well as the other regions within Tradebank. Andrew Muchmore, Regional Owner of
Tradebank of Oklahoma City, is looking forward to educating local businesses on how to barter for products
and services they would otherwise pay cash for. Muchmore states, “There is always a need for barter
representation in any city as it helps to create an additional stream of income for businesses.”
There has never been a better time to get involved in the barter industry either as a client interested in
receiving new, incremental business or as a franchisee. Since the downturn in the economy, barter has
become more main stream as business owners realize that they are going to have to be innovative in terms
of how they attract new business. Marc Davis, Regional Owner of Tradebank of Knoxville, states, “The
thing I enjoy about the barter industry and
Tradebank is that it is applicable to every
company regardless of the product or service
they are selling.” Tradebank certainly
provides a business service with few
restrictions, making it an attractive business
venture for those looking for an opportunity
with unlimited potential.
B
For more information on franchising
opportunities that are available, please contact
Todd Gerry at 888.568.5680 ext. 119 or by
e-mail at tgerry@tradebank.com.
The Trade Street Journal • Volume 6 • 2010 • 5
Are You In A Position To
Accept New Business?
by Marcy S. Yaffe
Many successful traders have told me they
love Tradebank and love trading, but get
frustrated when they try to explain barter to
someone else who is unfamiliar. “Marcy, we
know lots of people who should be part of
Tradebank, but when I try to tell them about
it, they just get confused. I know they would
benefit, and I know I do, but somehow the
message gets lost in the conversation. The
most exasperating part is these people are
no dummies; they are successful business
owners and professionals. They end up confused and I feel bad
because I lost a potential good trader for Tradebank. Help!”
Marc Davis, the Regional Owner of Tradebank of Knoxville,
explains, “Introductions are key to referrals. They are as important
to our business as they are to yours. The best referral someone can
give me is simply introducing the prospective new client to me. If
you are talking to a business owner or professional who you think is
a prospective Tradebank client, the first question to ask them is: ‘Are
you in a position to accept new business?’ Most businesses are. Once
it’s been determined that that business owner is able to handle more
business, a good follow up question is: ‘Have you done any bartering?’
Either way, if they answer ‘yes’ or ‘no’, the next question is the same,
‘May I introduce you to Tradebank?” Davis has been adding new
trading partners in Knoxville since 1995 and is recognized nationally
as a consistent leader in building the Tradebank client base.
Davis elaborates, “I don’t expect them to explain all the ins and outs
of Tradebank, that’s our job. Simply introducing us, providing me
with the business owner’s name and number, and giving my contact
information to them is the perfect referral.”
Tradebank values our client’s introductions because we know that
business owners tend to know and do business with people like
themselves. You know who the reputable business owners are in
your community. As Tradebank continues to grow, we recognize that
referrals are a two way street. Your referrals help increase the number
and diversity of trading partners, but also the business owners you
introduce to Tradebank are now able to increase their sales, conserve
The Trade Street Journal • Volume 6 • 2010 • 6
their cash, and strengthen their
business.
We look to you to introduce us
to businesses you want to be
part of Tradebank. Your local
Tradebank office will welcome
your introductions and reciprocate
by introducing new clients and
purchasing opportunities to you.
Consider taking your introductions
and referrals out of your own
community. Which of your vendors,
customers, friends, family and
neighbors own businesses in other
Tradebank markets, including our
new markets such as Colorado
Springs, Oklahoma City, Tampa
and Indianapolis.
How Barter Works for...
The Health & Medical Industry
Tradebank knows those in
the medical and health care
fields must combine their
medical practice with sound
marketing and business
practices. As a Tradebank
client, our barter specialists
work with you to gain a return
on the investment you‘ve
made in your practice and
create that balance between
patient retention and growth.
Tradebank’s experienced sales
and marketing personnel
provide you with patient
referrals and increase your
billable hours. Many of today’s
business owners must rely on
self-insurance programs to
offset high medical premiums.
Tradebank clients can use their Tradebank Dollars to pay for their preventive, acute and chronic
medical care.
Not only does the cost of receiving medical care continue to increase, the cost of delivering medical
care is also continuing to rise. More and more physicians and health care professionals are looking
for ways to increase their bottom line without reducing patient care and staff. Tradebank provides
you with an additional source of revenue to help increase your profitability and be more efficient.
As a Tradebank client you are able to gain a competitive edge in the marketplace, boost your sales
and improve your cash flow by offering your services to our clients. The new revenue generated
from Tradebank enables you to offset overhead costs such as printing, accounting, building and
property maintenance, advertising and marketing, professional services, travel and many needs that
you currently pay cash to acquire. Tradebank provides an alternative so you can conserve your cash.
Contact Information:
888.568.5680
tradebank.com
The Trade Street Journal • Volume 6 • 2010 • 7
Over 130 Years Experience In The
Barter Industry
The Smarter Way To Barter
Tradebank International, Inc.
Tradebank International, 1000 Laval Boulevard, Lawrenceville GA 30043
678.533.7100
Tradebank International is headquartered in Lawrenceville, Georgia
on a seven-acre corporate campus with over 40,000 square feet of
corporate offices including a training center and television studio.
Tradebank provides bartering opportunities for clients locally,
nationally and internationally with over 80 regional offices in the
United States, Canada and Eastern Europe. Tradebank continues to
expand and franchise. Opportunities are available for experienced
entrepreneurs.
The staff of the corporate office has barter experience dating back to
1978. Tradebank International was founded in 1987.
The Trade Street Journal • Volume 6 • 2010 • 8
Tradebank Is More Than Brick & Mortar
Tradebank is People: the Corporate Staff, Franchise Owners, Tradebank Brokers and, most importantly,
Tradebank Clients.
Tradebank’s corporate management team includes: John Davis, CEO and President; Todd Gerry, Senior
Vice President of Marketing and President of Tradebank International Franchising Corp.; Valerie Hale,
Senior Vice President of Operations; David Hayden, Vice President and Chief Financial Officer; and
Marcy Yaffe, Vice President of Trade and National Training Director.
The unique and distinguishing
aspect of Tradebank is the
corporate staff has over 130
years of combined experience in
the barter industry covering all
facets of responsibilities required
to operate an international barter
exchange. In addition, their past
experiences in sales, marketing,
economics, finance and business
management enhance and improve
Tradebank’s approach to barter.
In 1978, John Davis, CEO, was
one of the first entrepreneurs
in the United States to open a
L:R Marcy Yaffe, John Davis, Valerie Hale, David Hayden and Todd Gerry
retail barter exchange. Tradebank
Photo by: StudioPRIMETIME
International was formed in
1987. In 1995 Davis opened the first franchise office in Macon, Georgia. Today Tradebank has grown
to over 80 offices. Todd Gerry’s barter experience includes 10 years as a Trade Broker, Sales Agent and
Director of Sales and Marketing, prior to his current position with Tradebank International as Senior
Vice President of Marketing and President of Tradebank Franchising Corp. Gerry joined Tradebank in
2006. Valerie Hale has been with Tradebank since 1996 and was a customer service representative in
the Operations Department and a Tradebank Broker. In 2000 she was named Senior Vice President of
Operations. David Hayden was a former Tradebank client and owned Tradebank of Kansas City prior
to becoming Tradebank’s Chief Financial Officer and Senior Vice President in 2006. Marcy Yaffe was a
Trade Broker and Regional Manager for 23 years prior to joining Tradebank and is now Vice President
of Trade and the National Training Director. She joined Tradebank in 2006.
The senior management of Tradebank International, along with the entire corporate staff, share a vast
knowledge of the barter industry. This, combined with business, customer service and accounting
experience, translates to an understanding of the expectations of Tradebank clients, as well as a passion
for the barter business, and the ability to delivery unsurpassed barter services.
The Trade Street Journal • Volume 6 • 2010 • 9
Tradebank Welcomes New Clients
UNITED STATES
Athens & NE, GA
Flowers and More
Sm-a-rt Business
Atlanta Metro, GA
Basil’s Restaurant
Cafe Intermezzo
Critter Catchers
Glass King
Great Harvest Bread Company
Northwest Periodontics
Pump It Up
Raintree Pestguard LLC
Repairing Atlanta
The Stanley House
Town & Country Upholstery
VP Automotive
William David Salon
Wire Guy
Your Chosen Path Coaching &
Custom Retreats
Atlanta-Dekalb, GA
EM2 Xchange
MorFloor, Inc
Birmingham, AL
Smith & NeSmith, PC
Charlotte, NC
Apollo Graphics & MKT
Back Office Specialist
Bloom Health and Life
Carolina Christian News
Cartridge World
Clickcom, Inc.
Crossroads Pub
J M Home Improvement
Market Face Group, LLC
Metro Real Estate Services, Inc.
Mix Masters Entertainment
Riley and Riley Electric
Sayago’s
USText, LLC
Word Of Mouth
Denver, CO
1SpotInfo.com
Boogie Machine INC.
Brad`s Pit BBQ
Cornerstone Financial Svc, LLC.
MJ Contruction and Remodeling
Old Style Towing LLC.
One Business Connection
Tanglez and Attitudez, LLC
University Sports Grill
Chattanooga, TN
1 Text Nation
A Green Carpet Clean
Christian Chambers of America
Kingdom Press
Greenville, SC
Bark Busters
Brown 2 Green Landscaping
Easley Mulch & Landscaping Products
Foot Hills Deli
Insource Executives
Jean Calvert
Marine Engine Repair
Pound Cake Man
Rainbow Billiards
Showcase Publishing
Turn Over A New Leaf
Colorado Springs, CO
A Broken Wind Shield
Excel Printing Services, Inc.
Fhk, Inc
Legend Motor Works
Pappy`s Golf Ski & Hockey Shop
Patriot Carpet Cleaning Inc.
Purple Haze Entertainment, Inc.
Quick Gym
S & K Service
Top Banana Events
Vaughan Electric
Very Direct Marketing
Vic`s Clips
Columbus, GA
CTI Columbus GA
His Place
Trenter Bail Bonding
The Trade Street Journal • Volume 6 • 2010 • 10
East Central Florida, FL
Technigrafix
Gadsden, AL
Yarbrough & Associates
Indianapolis, IN
David D. Ellis
Hoosier Carpenter
Keywerx
LA LEY - 1590AM
Mercy Springs Cleaning Services
Mid-West Comfort Express
Mr. Electric
N2 Publishing
Pinpoint Multimedia
Radio Brownsburg XRB 1610AM
Residence Inn by Marriott Indy Airport
SPIFFY
Techno Advantage
Knoxville, TN
Canine Chiropractic
Cookeville Rescue Mission
Curves Lenoir City / Oak Ridge
Global Loan, Inc.
Kerby Painting
Liberty Tax Service
Rita’s Italian Ice
Southeastern Turf
Tubular Skylights
Tupperware
Memphis, TN
Che’s Massage Therapy
Middle Georgia
Macon Computer
Mid Georgia Cleaning and
Restoration, Inc.
One Stop Shop
Nashville, TN
Adventureworks Inc
Curves
Experteez Advertising Specialties
Extol Painting and Drywall
Furniture Depot
Home Center Network
Print Slingers
Ron’s BBQ and Fish
Oklahoma City, OK
Acre View Pet Hospital & Laser Cntr
Best Western Edmond Inn Suites
JJH Media
King’s Limousine
Western Plastics
Omaha, NE
Alotta Brownies
Funny Bone Omaha
Hamilton CPA, LLC
JTS Midwest
Orlando, FL
Airbrush Magic
Auto Fast Sales & Service
Autocar Specialties, Inc.
BM Consulting
Boca Raton Bridge Hotel
Bridges of Light Foundation
Cariera’s Cucina Italiana
Celebration Golf Club
Discount Dollars, Inc
DJ’s Details
Florida Home Buyer Media, LLC
George Upholstery
HJ & R Development LLC
IGT Embroidery, LLC
Infusion Tea LLC
Investment & Real Estate
Solutions Inc
JR Kilgore Inc.
Kenneth W Colley
Kingsridge Golf & Country Club
Legends Golf & Country Club
Merchant Option, Inc
Modern Protection Consulting Inc
My Orlando Directory, LLC
Richard Fetter
Sandler Training
Shayralee Picorelli
Shepherd’s Hope
Stogies, LLC
The Enhance Group
The Wrench Connection Inc
YourHostNet.Com
Tampa, FL
ClearwaterNightOut.com
Here Fishy Fishy Bait and
Tackle, LLC
St.Petersburgnightout.com
Topeka, KS
Fatherhood Action
Nancy Goodall Design
Sparkling Homes LLC
Sunflower Heating and Air
Tri-Cities, TN
All Seasons Tree Service
Better Man’s Plumbing
Fuller Paving Maintenance
LogoPro
MyChoice of Tri-Cities
Rheatown Market & Cafe
Tuscaloosa, AL
Tuscaloosa Flower Shoppe
Wichita, KS
AAA Appliance Repairs, LLC
Aquasizer’s Pool Company
Newbase
The Burger Barn
CANADA
Edmonton
Chateau
Tropika Malaysian and Thai Cuisine
Halton
Mambrino Inc.
Nickel Brook
Xzibit Solutions
Hamilton
Dr. Aceti
Frisco’s Stonechurch
Moneysaver Brantford
Stonewalls Gastro Pub
Niagara
Bowen’s Healing Hands
Phoenix Landscaping
Simcoe County
Dunlop Office Furniture
Gum Busters
Wear Your Brand
The Trade Street Journal • Volume 6 • 2010 • 11
Tradebank of Atlanta Welcomes Travelers
The metro Atlanta area offers a plethora of tourist and vacation opportunities easily within driving distance for many
Tradebank clients. Hartsfield-Jackson International Airport serves most major airlines and is conveniently located to enable
you to explore and enjoy. Whether you are looking for a family vacation or a big city get-a-way, Tradebank can assist you
with accommodations, dining and attractions. Atlanta offers family favorites such as the world famous Georgia Aquarium,
Coca-Cola Museum and CNN headquarters and the Atlanta Braves; while the suburbs of Atlanta offer a less hectic, more
relaxed pace.
Please email agreen@tradebank.com or contact your local Tradebank Broker for more information on using Tradebank
Dollars with these and other Tradebank clients in the metro Atlanta area.
Hotels, Motels, Bed & Breakfasts
All reservations made via Travel Request found in the Library at
myTradebank.com or contact your local Tradebank Broker
Best Western (Lawrenceville)
Beverly Hills Inn (Buckhead)
Big Canoe Mountain Rental (North Georgia Mountains)
Claremont House (Rome)
Comfort Inn (Kennesaw)
La Quinta Inn (Newnan)
Marriott Courtyard (Roswell)
Ren Stone Bed & Breakfast & Spa On The Lake (Lavonia)
The Stanley House (Marietta)
Dining
There are over 40 restaurants in the greater Atlanta area
available through Tradebank ranging from fine dining to pizza
to sports bars. Here is a small sampling of where you can use
your Tradebank card. Please email agreen@tradebank.com for
a complete list.
Altobeli’s (Alpharetta)
Bar-B-Cutie (Woodstock)
Brett’s Casual American Restaurant (Athens)
Cuerna Vaca (Lawrenceville)
Family Tradition Restaurant (Woodstock)
Grand Stands Bar & Grill (Hampton)
Los Arco’s (Stone Mountain)
Miss Mamie’s Cupcakes (Marietta)
Right Wing Tavern (Woodstock)
Roly Poly (Woodstock)
Sweetreats (Marietta)
The Epicurean (Stone Mountain)
Entertainment
(Please contact your Tradebank Broker for specific
ticket information.)
Alliance Theatre (Midtown)
Atlanta Braves – when available
Atlanta Lyric Theatre (Marietta)
Aurora Theatre (Lawrenceville)
Fernbank Museum (Atlanta)
Georgia Shakespeare (Atlanta)
Gwinnett Braves (Lawrenceville)
Hammers Glen Golf & Country Club (Homer)
Holiday Harbor Marina & Resort (Lake Allatoona)
Pump It Up (Marietta)
Strand Theatre (Marietta)
Sun Valley Beach (Powder Springs)
The Georgia Trail Golf Course (Duluth)
Shopping
Atlanta Office Furniture (Buckhead)
Deljou Art Group (Midtown)
Hope Jewelry (Marietta)
Tadpoles Children’s Clothing (Kennesaw)
Tadpoles Children’s Clothing (Lawrenceville)
The Bookworm Bookstore (Powder Springs)
W Kleinberg Leather Goods (Buckhead)
Health & Wellness
Beverly’s Day Spa (Woodstock)
Farlows Salon (Buckhead)
Georgia Beautiful Image (Woodstock)
Main Street Nails (Woodstock)
Massage Therapist (Marietta, Lawrenceville, Fulton)
William David Salon (Buckhead)
This is just a sampling of the Tradebank opportunities in the Atlanta area. For more information go
to myTradebank.com and look under the Client Directories and Visitor’s Guide for Athens & NE GA,
Atlanta: Northwest, Southeast, Southwest, Cobb, Dekalb, Fulton, Gwinnett. Your local Tradebank
Broker can introduce you to the Tradebank Broker in each specific region.
The Trade Street Journal • Volume 6 • 2010 • 12
If so, use your Tradebank Dollars to introduce
your company in new markets. Use your
Tradebank Dollars to spread your company’s
message to help you reach your potential
target audience. What improvements can you
do through Tradebank to increase the value of
your home? What property and other assets can
you purchase with Tradebank Dollars that helps
improve your net worth?
PART 2
(Last month we focused on ways to make sure that your
Tradebank trading partners understand the products
and services you sell. We discussed ways for you to
create a loyal customer base through Tradebank in
order to generate the additional barter revenue you
need to meet your purchasing needs and improve your
bottom line. In Part 2 we will focus on purchasing
strategies.)
Each time you make a Tradebank sale you are accumulating wealth and
posturing yourself to maximize your barter buying advantage. Each
purchase you make with Tradebank Dollars enables you to conserve,
rather than spend, your cash. When making Tradebank purchases
consider these two objectives in developing your barter plan:
WHAT YOU NEED:
Save cash on overhead expenses: Go through your payables for
your business and home, and identify your overhead expenses. When
you go to your Tradebank account at myTradebank.com and click
on the “Categories” tab, you will find a detailed listing of products
and services. Mark which categories are a fit for you and review the
list with your Tradebank Broker on a regular basis. See how many
ways you can eliminate a cash expense by converting your purchases
to suppliers who accept Tradebank Dollars. The result? More cash in
your pocket.
Increase your sales: What products and services from other clients
can you add to your current operation to enhance and build your sales?
Are you maximizing the advertising opportunities available through
Tradebank to attract new cash customers? Can you boost your cash
sales by marketing your products or services outside your local area?
Identify purchases you are avoiding because
you do not have the capital: Everyone must
prioritize their expenditures based on the
resources available. There are certain things
we all must purchase and we usually find a way
to do so. Having Tradebank Dollars available
enables you to fulfill the needs you have that
fall just below those “musts”.
These three tactics enable you to improve your
bottom line and keep your business healthy.
There is also another consideration when
developing your barter plan:
WHAT YOU WANT:
Enhance your lifestyle: The incremental
revenue you earn from your Tradebank sales
enables to you “splurge” and make purchases
that you normally would not make. Consider
using your Tradebank Dollars for vacations,
jewelry, artwork, and limousines. When you
use Tradebank Dollars for things such as
massages, trips to the day spa, dining out, and
entertainment you are able to re-connect and
relax without having to spend a lot of cash.
Other things like hiring a Tradebank client to
maintain your lawn, keep your house cleaned,
and maintain your property allow you to reduce
your chores and have more time for fun.
Tradebank provides an abundance of trading
opportunities and they grow each day as
new clients are added. The client directories,
classified ads and announcement of events are
all services available to you at myTradebank.
com. However, nothing replaces the benefits
of a personal relationship with your Tradebank
staff. Get to know them and most importantly
let them get to know you so they can alert you
to new trading opportunities.
The Trade Street Journal • Volume 6 • 2010 • 13
WHAT YOU NEED
Brochures
Business Cards
Flyers
Prescriptions
Medical/Health Supplies
Sleep Apnea Supplies
Office Machines
Computer Maintenance
Accounting Services
Vehicle Maintenance
Property Maintenance
Legal Services
Glass Replacement
Graphic Designers
Website Developers
Website Hosting
Social Media
Tax Advisor
Financial Planner
Water Purification
WHAT YOU WANT
Restaurants
Fishing Trips
Hotels
Day Spa
Massages
Hunting Trips
Manicures/Pedicures
Cosmetics/Skin Care
Magazine Subscriptions
Artwork
Leather Goods
Gift Certificates
Air Purification
Storage Units
Printer/Copier Ink
Fencing
Window Cleaning
Tree Service
Child Care
TV & Radio Advertising
Wood Floor Refinishing
Carpet Cleaning
Furniture Cleaning
Grout/Tile Cleaning
HVAC
Towing Service
Marketing Services
Tree Service
Electricians
Plumbers
Hair Care
Chiropractic Care
Weed Control
Glass Tinting
Telephone Answering Service
Appraisals
Veterinary Services
Signs
Banners
Direct Mail
Billboard Advertising
Company Parties
Dental Services
Eye Care
Optical Goods
Sales Training
Chimney Cleaning
Restaurant Hood Cleaning
Power Washing
Warehouse Space
Mattresses
Office Furniture
Hearing Aids
Coffee Service
Fire Extinguishers
Safety Equipment
Forklifts
Monuments
Rubber Stamps
Awards/Trophies/Plaques
Janitorial Service
Janitorial Supplies
Vacuums
Vehicle Lettering
T-Shirts
Embroidery
Collection Agency
Employment Services
Credit Card Processing Equipment
Delivery Service
Printing
Charitable Donations
Limousine Service
Vehicle Detailing
Golf Courses
Jewelry
Wedding Cakes
Bakeries
Catering
Florists
Boat Rental
Pawn Brokers
Personal Chef
Gym Memberships
Landscaping
Dry Cleaners/Alterations
Photographers
Recording Studio
Magicians
Entertainers
DJ/Music
Vacations/Travel
Vitamins/Supplements
Fitness Training
Banquet Facilities
Swimming Pool Maintenance
Chocolate/Nuts/Candy
Gift Baskets
Tuxedo Rental
Baby Accessories
Clothing
Tanning Salons
Patio Furniture
Interior Designers
Drapery/Blinds
Picture Frames
Nursery/Plants/Trees
Outdoor Lighting
These are just a few categories of the thousands available through Tradebank. If what you need or want isn’t
currently available through Tradebank, work with your local Tradebank office and introduce them to someone you
would like to do business with. (See page 15.)
Also consider:
If you own a hotel or restaurant use artwork from a Tradebank client as décor and then make it available for sale.
Consider working with a bakery who is part of Tradebank to supply you with baked goods. Do business with a
florist who is part of Tradebank to enhance the ambiance of your establishment.
If you are a printer use the services of a graphic designer who is part of Tradebank; offer graphic design services to
your customers.
If you are a hair salon/day spa sell skin care, cosmetics and jewelry you purchase with Tradebank Dollars.
Use Tradebank Dollars to pay for storage units/warehouse space to house extra inventory. Buy in larger quantities
for better pricing.
If you own a vehicle maintenance shop work with those Tradebank clients who provide the services you don’t, such
as windshield replacement, body work, vehicle towing.
The Trade Street Journal • Volume 6 • 2010 • 14
TRADEBANK Client Trade Purchase Order
HELP US KNOW WHAT YOU WANT TO PURCHASE THROUGH TRADEBANK.
Please complete this Trade Purchase Order and fax or email it to your
local Tradebank office.
Complete Description of Requested Product/Service
(Residential or Commercial, Size, Quantity, Price Range, Location, etc—Please
Provide Full Details)
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
One time order
On-going purchases
Companies You Would Like To Do Business With
Company
Address
Contact
Do you want us to contact your current vendor?
Phone
YES
NO
Current Vendor:
Contact
Phone
Additional Comments/Special Instructions to Sales Agent:
______________________________________________________________________
______________________________________________________________________
Your Contact Information
Client Contact:
_________________________
Telephone: _________________
Company Name: _________________________
Merchant #: _________________
email Address: ________________________________________________________
The Trade Street Journal • Volume 6 • 2010 • 15
TRADEBANK
1000 Laval Blvd.
Lawrenceville, GA 30043
Presorted STD
U.S. Postage Paid
Permit No 165
Lilburn, GA
Tradebank Franchise Opportunities Available
Are you or someone you know looking for a new career opportunity?
Tradebank is a leader in
the barter industry with a
proven track record of
success. Barter is both
recession proof and
timeless. Those with
previous barter
experience know the
value of trading and
have an intrinsic desire
to continually increase
trading opportunities for
themselves as well as others.
A Tradebank Franchise
provides an opportunity to own
your own business and be part of
one of the fastest growing, most dynamic
industries in the world.
The ideal Tradebank franchise owner is someone with previous
business ownership experience, deep community roots and the
desire to build their own business and control their own destiny.
Todd Gerry, President of Tradebank International Franchising Corporation, announces the availability of franchise
opportunities in several key markets throughout the United States including:
San Antonio, TX
Jacksonville, FL
New Orleans, LA
Cincinnati, OH
Raleigh, NC
Phoenix, AZ
Kansas City, MO
Detroit, MI
Savannah, GA
Chicago, IL
Montgomery, AL
Charleston, SC
For more information on these markets, as well as others that may be available, contact Todd Gerry at
678.533.7119 or email tgerry@tradebank.com. To download the franchise brochure, go to tradebank.com
and click on Franchising.