July - Dairy Deli Bakery Council of So California
Transcription
July - Dairy Deli Bakery Council of So California
JULY/AUGUST 2014 : rg at l.o us oca sit cs Vi ddb w. w w ALL NEW Hot Link Corn Dogs Finally, a Corn Dog For Grown-Ups! 4431 Corporate Center Dr. #123 Los Alamitos, CA 90720 (714) 699-1030 Fax (714) 723-6486 Calendar OFFICIAL PUBLICATION DDBC of Southern California www.ddbcsocal.org In This Issue: 46th DDBC National Seminar Daniel Barth (Super King Markets) and motivational speaker Stacy Motenko have been added to the program roster for the 46th National DDBC Seminar, scheduled for Sept. 12-14 at the Omni La Costa Resort and Spa in Carlsbad. They join Tim Mulhall (Food 4 Less) and Jennifer Overton (Marriott Corp.) as keynote speakers, according to General Chairman Kristal Clark (Advantage Sales & Marketing). See more information on the Seminar beginning on Page 8. A look back at DDBC meetings and industry events It has been a busy two months for DDBC members as Eleanor Bennett was presented with the DDBC’s Lifetime Achievement Award at the May membership meeting and Bob Cashen of Cacique, Inc. was honored as the Big Cheese at the Embassy Suites Hotel in Garden Grove. Also, the IDDBA, Unified Grocers and DPI Specialty Foods conducted expanded and improved food shows recently. Stories and photos begin on Page 14. Also in this issue July is Hot Dog Month and leading the way for the first time are corn dogs; longtime DDBC member Bill MacAloney (JAX Markets) died, and the deaths in the recent past of two pioneers and founding members of the DDBC have been discovered. Eggland’s Best Evergood Sausage Hoffy Marin Cheese Advertiser index Cover 2 7 6 Mezzetta Moark/Norco Ranch Rose Packing 27 13 6 Advertising, editorial information For advertising information in the DDBC News, contact Dalva Fisher at 435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX: 714-375-3906. Items to be submitted for editorial consideration should be sent to: Editor, DDBC News, P.O. Box 4533, Huntington Beach, CA 92605-4533. All submissions are subject to editing for style and content. DDBC NEWS (USPS 152-360, ISSN 00117862) is published 10 times per year for the DDBC of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. Copyright 2009 by the DDBC of Southern California. All rights reserved. July 4 – Independence Day. 15 – DDBC Casino Night event, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 22 – CGA Golf Tournament, Blackhawk CC, Danville. Information: www.cagrocers.com. 25-27 – PMA Foodservice Conference & Expo, Monterey, Calif. August 17-19 – Western Foodservice & Hospitality Expo and Expo Comida Latina, Anaheim Convention Center. Information: www.thefoodshows.com. 18 – PFC Golf Tournament, Wente GC, Livermore. Information: www.perishablefoodscouncil.com. September 1 – Labor Day. 4 – Monterrey Food Show, La Costa Resort, 10 a.m. Information: www.monprov.com. 12-14 – DDBC National Seminar, Omni La Costa Resort and Spa, Carlsbad. Information: 562-947-7016. 16 – Mexican Independence Day. 21-23 – CGA Strategic Conference, Palm Springs Convention Center. 24-26 – Rosh Hashanah. 29 – Advantage Sales & Marketing Golf Tournament for City of Hope, Pelican Hill GC, Newport Beach. More calendar Page 26 About the cover Eggs have been getting better over the years and Eggland’s Best is leading the way ... being selected as “America’s Best Tasting Egg” by American Culinary Chefs Best five years in a row. Eggland’s Best eggs have more Vitamin E, more Omega3, less saturated fat and less cholesterol than other eggs. Look for them in your grocer’s egg case. DDBC News, July-August 2014 3 use a fOOd thermOmeter tO maKe sure yOu COOK raw meat and pOultry tO a BaCteria-Killing temperature. Keep yOur family safer frOm fOOd pOisOning Check your steps at foodsafety.gov dO yOu want that safe Or medium-safe? COOK ºF O FFICIAL P UBLICATION DDBC of Southern California Dave Daniel, Editor www.ddbcsocal.org VOL. L NO. 4 2014 • ISSN 00117862 Business Manager: Susan Steele OFFICERS: President: Connie Thatcher (Advantage Sales & Marketing); First Vice President: Cheryl Van den Hende (Monterrey); Second Vice President: Sue Bargsten (DPI Specialty Foods); Secretary: Cynthia Yarak (Risvold’s); Treasurer: Bill Back (Zacky Farms); Advisor: Bill Mackie (Nasser Co., Inc.) DIRECTORS: Sharon Fails (Nasser Co., Inc.), Lisa Juarez (Cacique, Inc.), Debi Orrin (Evolution Fresh/Starbucks), Laura Taketomo (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons), Patti Winsell (Horizon Sales Corp.). PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill Mackie 2013. HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; 4 DDBC News, July-August 2014 §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995; Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013. RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; Bernie Brener; §Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013. PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012. LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; §Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014. SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013. § — Deceased. July is Hot Dog Month Corn dogs move into popularity lead A surprising choice has emerged in the age old debate of Americans’ favorite regional hot dogs. In a new survey, corn dogs were the top dog (46 percent) among consumers who said they have a favorite regional hot dog. New York hot dogs topped with mustard and onions were the second choice at 38 percent beating out the well-dressed Chicago dog, which were tops among 26 percent of Americans with a favorite. Chicago dogs feature mustard, onions, relish, tomato slices, a dill pickle spear, a sport pepper and celery salt on a poppy seed bun. The survey was conducted online in April 2014 among over 2,100 U.S. adults ages 18 and older by Harris Poll for the National Hot Dog and Sausage Council (NHDSC). “Americans have long loved corn dogs at county and state fairs where they first emerged, but their national popularity surprised us. Historically, they faced tough competition from the hometown favorites in New York and Chicago,” said Janet Riley, NHDSC President and ‘Queen of Wien.’ “We clearly underestimated the allure of the deep fried corn meal batter combined with the snap of the hot dog.” The difference might be generational, as polling found that among those that have a favorite, corn dogs were the clear favorite amongst 18-34 year olds, with 55 percent choosing corn dogs while for Americans between 55-64 years of age, New York hot dogs remained the favorite (49 percent). No matter the age or regional preference, hot dogs will be a popular choice for Ameri- cans this summer. Between Memorial Day and Labor Day, Americans are expected to eat seven billion hot dogs. Consumption peaks over the Independence Day holiday, when Americans are expected to eat 150 million hot dogs. “The summer grilling season is to hot dog fans what Christmas is to kids,” said Riley. “It’s an American tradition and whether you are at a barbecue, baseball game or in your backyard, odds are that hot dogs will be on the menu.” The NHDSC has extensive resources on hot dogs and sausages for the summer in- cluding an all new page on AllRecipes.com with nearly 100 recipes; a guide to hot dog etiquette and guide to hot dogs across America with descriptions of different regional hot dogs and video tips on how to make them. This survey was conducted online within the United States by Harris Poll on behalf of NHDSC from April 24-28, 2014 among 2,130 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Hot Dog etiquette – follow it precisely Don’t ... Put hot dog toppings between the hot dog and the bun. Always “dress the dog,” not the bun. Condiments should be applied in the following order: wet condiments like mustard and chili are applied first, followed by chunky condiments like relish, onions and sauerkraut, followed by shredded cheese, followed by spices, like celery salt or pepper. Do ... Serve sesame seed, poppy seed and plain buns with hot dogs. Sun-dried tomato buns or basil buns are considered gauche with franks. Don’t ... Use a cloth napkin to wipe your mouth when eating a hot dog. Paper is always preferable. Do ... Eat hot dogs on buns with your hands. Utensils should not touch hot dogs on buns. Do ...Use paper plates to serve hot dogs. Every day dishes are acceptable; china is a no-no. Don’t ... Take more than five bites to fin- ish a hot dog. For foot-long wiener, seven bites are acceptable. Don’t ... Leave bits of bun on your plate. Eat it all. Don’t ... Put fresh herbs on the same plate with hot dogs. It over-does the presentation Don’t ... Use ketchup on your hot dog after the age of 18. Mustard, relish, onions, cheese and chili are acceptable. Continued on Page 6 DDBC News, July-August 2014 5 Industry News William R. “Bill” MacAloney July 3, 2010, at home in Palm Desert. He was 92. Schirmer died March 9, 2010, at his home in Buena Park. He was 86. Knutson, who achieved the rank of Major in the U.S. Army after graduating from UCLA, began a 40-year career in the food industry as a broker, including a stint at Bromar Southern California in the 1980s. He was a charter member of the DDBC when it was founded in 1960 and was instrumental in its growth. Schirmer was a second-generation sausage maker and grew the company into one of the premier suppliers of deli foods on the West Coast. He served as president of the Council in 1971 and became only the 11th person inducted into the DDBC Hall of Fame in 1990. “The contributions of both men in the early years of the DDBC are immeasurable,” said Jim Veregge (Unified Grocers), himself a member of the Council’s Hall of Fame. “They laid the foundation for this organization that has held it together for more than half a century and they should never be forgotten.” Longtime DDBC member and supporter William R. “Bill” MacAloney died peacefully at his home in Villa Park on May 21 after a lengthly battle with cancer. He was 77. MacAloney was selected as the second recipient of the DDBC’s Retailer of the Year Award in 1976. He was presented a Lifetime Achievement Award by the DDBC in 2012. As President & CEO of JAX Markets, MacAloney was active in the food industry and served as President of the WAFC in 2004. In addition, he served on the board of Unified Grocers, FMI, CGA and as President of the Food Industries Circle for the City of Hope. Active in politics and in his community, he served as Mayor of Villa Park. He has been cremated and services have been held. He is survied by his wife of 47 years, Gwen, four children, including Bill’s daughters from a previous marriage, Tammy Wilson and Debbie Martin, 10 Everything you need from one of grandchildren, and Southern California’s oldest and most three great-grandchilreliable suppliers: Complete line of quality dren. pork and poultry products, including: ––––––––––––––– ––––––––––––––– We at DDBC News have been informed that two key members of the original Deli Council died in the recent past without our acknowledgement. They are Loyd Knutson and Otto Schirmer. Knutson, the second president of the Council in 1961, died • Boneless Ham Steaks • Turkey & Chicken Links • Honey Spiral Hams • Canadian Bacon • Fully Cooked Italian, Chorizo, Jalapeno Links 6 34DDBC News, July-August DDBC News, May-June2014 2014 • Chicken Burgers • Breakfast Sausage • Meatballs • Smoked Pork Butts • Fully Cooked Guinness Brats Contact Rick Green 877-627-5599 ricgreen@rosepacking.com Hot Dog etiquette Continued from Page 5 Do ... Condiments remaining on the fingers after eating a hot dog should be licked away, not washed. Do ... Use multi-colored toothpicks to serve cocktail wieners. Cocktail forks are in poor taste. Don’t ... Send a thank you note following a hot dog barbecue. It would not be in keeping with the unpretentious nature of hot dogs. Don’t ... Bring wine to a hot dog barbecue. Beer, soda, lemonade and iced tea are preferable. Don’t ... Ever think there is a wrong time to serve hot dogs. To see a video illustrating the do’s and don’ts, go to www.youtube.com/ hotdogcouncil. MARIN CHEESE COMPANY Our goal is to bring specialty and commodity cheese to our customers, with our unique insight in the industry leading the way. MARIN CHEESE COMPANY 415.479.1200 From Hollywood’s Original Natural Casing Beef Franks to the newest favorite, Bacon Wrapped Hot Dogs, only Hoffy brings you all the family favorites backed by decades of dedication to quality. © 2014 Square-H Brands, Inc. All Rights Reserved. Smoky sweet Hoffy Bacon puts the sizzle into breakfast, BLTs, Bacon Cheeseburgers and everything bacon-wrapped! Hot and spicy straight from the grill. Our hearty Smoked Sausages are ready for picnics and pre-season tailgating. 323-267-4600 squarehbrands.com 46th DDBC National Seminar Two key speakers added to program line--up Many details of the 46th National DDBC Seminar, scheduled for Sept. 12-14 at the prestigious Omni La Costa Resort & Spa in Carlsbad, have been announced, according to Kristal Clark (Advantage Sales & Marketing), General Chairman for the event. Joining previously announced keynote speakers Tim Mulhall (Food 4 Less) and Jennifer Overton (Marriott) are Daniel Barth (Super King Markets) and motivational speaker Stacy Motenko “We are extremely pleased and fortunate to continue to have such quality speakers added to the Seminar program,” Clark said. “And we aren’t done yet as we continue to put the finishing touches on an outstanding line-up.” Barth is the General Manager of Super King Markets. He is responsible for Buying, Merchandising and Operations. Barth joined Super King in 2006 as Grocery Buyer and has participated in growing the company from 2 stores to 6 stores and 2 warehouses over the last 8 years. He was appointed to his current position in 2009. Barth began what turned out to be his career in the grocery business with Vons/ Pavilions in 1977 as a courtesy clerk. During this time he enjoyed 8 years on the Tianguis Stores project – Vons energetic foray into serving the Hispanic demographic in Southern California. He held several store positions up to Store Director, then Buyer/Merchandiser and was with Vons until 1997. From there he spent time with Gelson’s Markets and Tresierras Bros. Corporation before joining Super King. At each juncture he has been supported and taught by many people, some of whom will be at the Seminar, and for that he is grateful. Daniel and his wife Eugenia serve in children’s ministries in their local congregation and he serves on the Board of Directors of Sarge’s Community Base, a Pasadena-based non-profit serving at risk youth and their families. He is the proud father of five children. He and his family live in the San Fernando Valley. Motenko, 27, works as a Patient Advocate at a specialty pharmacy, where she provides support, resources and education for 8 DDBC News, July-August 2014 Daniel Barth, General Manager Super King Markets patients with chronic illnesses. She received her degree in Communication from the University of California, Santa Barbara, where she minored in Education and Applied Psychology. Motenko was born with a fatal disease – cystic fibrosis – and was given a life expectancy of less than 18 years. Today, she is not only alive well past her life expectancy; she has accomplished many things along the way. Stacy has been volunteering and speaking at events for the Cystic Fibrosis Foundation for the past 16 years. She has been the keynote speaker at the Orange County Gala for the past 14 years and a Team Leader for the Great Strides Program, raising millions of dollars for medical research. In addition to speaking for the CF Foundation, she has also spoken at Corporate Events, Pharmaceutical Companies and Hospitals. Stacy Motenko, Speaker Breaking Boundaries She was chosen twice to be an Ambassador for the California Life Sciences day at the State Capitol, where she spoke to Legislators about health care reform. She was also the recipient of the 2013 Alex Award, given by the Cystic Fibrosis Foundation to one individual in the Country who is making a significant difference in the community. In addition, she was featured in OC Metro Magazine as one of 10 women making a difference in Orange County and was the recipient of the Hero of Hope Award sponsored by Genentech. Most recently, she gave a TEDx talk about Breaking Boundaries for an audience of 2,000 students. She has learned how to overcome the challenges that she faces each day and has inspired others to live their lives to the fullest and give back to the community. Her talk about Breaking Boundaries inspires others to live life to the fullest; overcome obstacles; accomplish challenging goals; believe in themselves; not let limitations define them or limit dreams; realize their own power. 46th National Seminar Presented by the DDBC Omni La Costa Resort & Spa • Carlsbad; Sept. 12-14, 2014 Two-Night Package By Aug. 1 After Aug. 1 Deluxe Room Couple $1,299.00 $1,399.00 Deluxe Room Single $ 999.00 $1,099.00 Additonal night stay – Available for $250.00 each night. Two-night Seminar package includes hotel, taxes, resort fees, internet access, all meals, entertainment and business sessions. Seminar Package Only – $550 per person (room not included). Children’s packages are available for $130.00 per child (Ages 5-12). GOLF PACKAGE Package #1: 6th Tisdell Cup – National DDBC Golf Scramble at La Costa Golf Course Friday, Sept. 12, 11 a.m. Tee Time $250 Per Golfer or $950 Per Foursome WELLNESS PACKAGE Package #2: $250 Per Person La Costa Spa Package PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancellation policy: Payment of Seminar package will be refunded, less $100 administrative costs, if received prior to Aug. 1. After Aug. 11, payment fee is NOT refundable. Names (For badges; include spouse’s name) Company name Enclosed payment summary: Seminar Payment $__________ Additional room night $__________ Golf $__________ Spa $__________ Children’s package $__________ Sponsorship/Hosting $__________ Make checks payable to: “DDBC of Southern California” and mail registration, along with payment, to: DDBC, P.O. Box 1872, Whittier, CA 90609. E-mail address Packages #1 Golf #2 Spa Specify: Couple ___ Single ___ Specify: Thursday ___ Sunday ___ Sponsor Levels Available: General $400 ___ Bronze $1,500 ___ Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___ Total enclosed $__________ Name on Credit Card__________________________________ Signature___________________________________________ Credit Card number___________________________________ Expiration Date______________________________________ DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; office@ddbcsocal.org. DDBC News, July-August 2014 9 46th DDBC’s National Seminar Sponsorship Form Planning for the DDBC’s 46th National Seminar, which is scheduled to take place Sept. 12-14 at the Omni La Costa Resort & Spa in Carlsbad, is well underway. Each sponsorship aids in the development of quality programs and learning experiences. $400 General Sponsor $1,500 Bronze Sponsor We ask you to be a part of the seminar by donating to this fund. Your company’s name will be added to the list of sponsors and published each month in the DDBC News as well as recognition at the seminar. Sponsors of $1,500 or more will have their company logo on signage and in DDBC News. $2,500 Silver Sponsor $5,000 Gold Sponsor Company Name $10,000 Platinum Sponsor Individual’s Name Business Address City, State, Zip Please mail your check, made payable to the Dairy Deli Bakery Council or DDBC, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration. Your Sponsorship levels General Sponsor ($400) Includes: • Recognition in DDBC News • Recognition in Program Brochure Bronze Sponsor ($1,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar Silver Sponsor ($2,500) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Twosome at the DDBC Tisdell Cup Tournament, La Costa Course • Company Logo Displayed on Signage at Seminar 10 DDBC News, July-August 2014 Gold Sponsor ($5,000-$9,999) Includes: • Recognition in DDBC News • Recognition in Program Brochure at Event • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Company Logo Displayed on Signage at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course OR 2 Night Single Seminar Package including room, meals, Business Sessions & Entertainment at La Costa Resort and Spa Platinum Sponsor ($10,000+) Includes: • Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large Screens during All Business Sessions at Seminar • Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course • Includes 2 Night Complete Seminar Package Including Room, Meals, Business Sessions & Entertainment (Single or Couple) at La Costa Resort & Spa • Specific Event Hosting and Recognition During Seminar: Specific Event Choice Will Be Offered on a First Reserve Basis. Includes Extra Signage Recognition and Event Banner at Specific Hosted Event. Sponsoring Company Products Will Be Highlighted and/or Sampled During Event. Platinum Sponsors Recieve Platinum Recognition!!! Send news of your company to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 or email: dave.pacrim@verizon.net 46th National DDBC Seminar Sponsors Platinum Gold Silver Bronze Seminar Sponsors 1. Saputo Cheese USA 2. Eggland’s Best 3. Moark LLC 4. Insight Food Sales 5. Give & Go Prepared Foods 6. Advantage Sales & Marketing 7. Ralphs Grocery Co. 8. Premier Action Group 9. Butterball 10. Reser’s Fine Foods 11. Hobart/Laura Reyes 12. Monterrey 13. Florida’s Natural Growers 14. Farmland Foods 15. J. Brass Company 16. DPI Specialty Foods 17. Sargento 18. Stremick’s Heritage Foods 19. Aryzta/La Brea Bakery 20. Unified Grocers 21. Land O Lakes 22. Bar-S Foods 23. 365 Marketing, Inc. 2014 DDBC’s National Seminar Committee General Chairman Kristal Clark .................................................. Advantage Sales & ......................................................................... Marketing Co-Chairman Liz Wilson ...................................................... Ralphs Grocery Steve Nguyen (Golf) ...................................... Unified Grocers Henry Rodriguez (Golf) ................................ Nasser Co., Inc. Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets Committees Ed Silva (Program) ....................................... Ralphs Connie Thatcher (Program) ......................... Advantage Sales & ......................................................................... Marketing Lisa Juarez (Program) .................................. Cacique USA Della Frorenza (Hospitality) ........................ Nasser Co., Inc. Laura Taketomo (Hospitality) ...................... Food 4 Less Cynthia Yarak (Hospitality) ......................... Risvold’s Jan Beecher-Seidel (Festival Luncheon) .... Premier Action ......................................................................... Group Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc. Patti Winsell (Festival Luncheon) ............... Horizon Sales Cambria Fetherston (Festival Luncheon) ... Crossmark Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies Jordan Francis (Festival Luncheon) ........... JTJ Sales Rona Reeves (Registration) .......................... Acosta Cheryl Van den Hende (Food) ...................... Monterrey Bob Dressler (Golf) ....................................... Advantage Action Bill Back (Golf) .............................................. Zacky Farms Cambria Fetherston (Theme Coordination) Crossmark Sue Bargsten (Silent Auction) ...................... DPI Specialty Foods Sarah Ramirez (Silent Auction) ................... DPI Specialty Foods Connie Thatcher (2014 DDBC President) . Advantage Sales & ......................................................................... Marketing Bill Mackie (Advisor) .................................... Nasser Co., Inc. Susan Steele (DDBC) .................................... Business Manager Dave Daniel (Pacific Rim Publishing) ......... DDBC News DDBC News, July-August 2014 11 The Big Cheese Stan Foster, Moark LLC By DAVE DANIEL Editor, DDBC News You’ve heard the expression that so-andso is a “good egg.” Meet Stan Foster, who fits that description to a T. Foster is the General Manager/Sales Manager for Moark LLC and has a work force of more than 3 million chickens on three egg farms in Southern California producing approximately 12 million eggs every week. (And that’s not counting another 6 million birds or so outside of California). Foster has been selected as the Big Cheese Award honoree for July by the Dairy Deli Bakery Council (DDBC) of Southern California, but will be honored at the October meeting, which is the next general membership meeting on the Council’s calendar. Foster was born into the egg business. Literally. “I was born and raised in West Covina on a chicken ranch, known as our egg farm” he said. “At that time, there were about 60,000 back-yard chickens in West Covina.” His grandfather started Foster Enterprises, an egg business, in 1942, although there have been a few name changes along the way. The company specializes in organic, cage-free, and pastured eggs. His father and brother Jeff work there, as did Stan and his other brothers. And his nephew, Evan, son of Stan’s brother Jeff, is the fourth generation on the farm. And that’s not to mention Stan’s brother, Gary, who is General Manager of Norco Ranch and vice president of Southern California Egg Co-op, which has purchased 12 DDBC News, July-August 2014 Stan Foster Moark LLC, from Land O Lakes, the Minnesota-headquartered food giant that is returning to its roots as a dairy company. (More on that later.) And if you think your job has been changed by technological advances with computers, smart phones, emails and the like over the past few years, you can take a back seat to the egg business. “My first job was to change the rubber bands on the egg packing machine, which pushed eggs down the packing line. We had to hand stamp every egg carton. We had a big block of wood and a large ink pad to stamp the name of the store on each carton … and my dad was a stickler and made sure they were stamped straight and not off-center. “Now, no human hands ever touch the egg until a customer checks them in the store. We used to hand weigh every egg to decide which carton to put it in. Eggs are classified by weight, not size, so an extra large egg weighs more than a large egg, but it may be the same size. “Cameras are used, along with soundwave technology to detect hairline cracks in the shell. Automatic scales weigh the eggs. The eggs roll down the slope of the nest to a conveyor belt, where they are moved to be washed, graded, and placed in the proper carton … all done by machine. No one ever has to touch the egg.” And if you want to join Stan on one of his inspection tours at one of the facilities, he will be happy to provide you with the customary hazmat (hazardous materials) suit to wear … to protect the chickens, not you. “We have a pretty big investment in the chickens and the facilities and we don’t want anything to happen to them,” he points out. “We can track the flow of the chicken, even the ones in the coop, for their entire lives.” Besides being the franchise holder for Eggland’s Best, Moark does private label packing for a wide variety of customers. “One of the things we are really cautious about is getting fresh eggs to our customers so the consumer has the very freshest product. If an egg is laid tonight, it is packed tomorrow. We pick store orders through our EDI (electronic data information) system and deliver direct to supermarket warehouses, or in some cases by DSD (direct store delivery). Eggland’s Best is one of a few nationally branded eggs and has about 24 percent market share. “It has actual attributes that other eggs do not have,” Foster noted. “It is 25 percent lower in saturated fat, up to 10 times more Vitamin E and more than double in Omega 3 versus an ordinary egg. It really is a healthier egg for you.” He points out the chickens are checked on a daily basis for bird health, a nutritionist checks their diets and adjusts it if needed; body weights are checked and blood samples are drawn to make sure they are healthy and well taken care of. “A hen starts producing eggs at the age of 20 weeks and continues for about two years. There is a lot of feed … and growth time … and expensive labor involved,” he said. His work day begins 7-ish in the office and usually doesn’t end until 7 or 8 p.m. “I wish I could have been involved more with the Council, but my work and travel schedule simply has not permitted it,” he said. “We do support the work of Council with Continued on Page 26 Congratulations to Stan Foster from all of your friends at Eggland’s Best LLC and Moark LLC. A well deserved honor! May Meeting of DDBC A lifetime of memories come flooding back Eleanor Bennett, fondly known as the “First Lady” of the Dairy Deli Bakery Council, received the Council’s prestigious Lifetime Achievement Award at the May meeting. Bennett spent 35 years with Unified Grocers (when it was known as Certified Grocers, then Unified Western Grocers) before retiring in 2000. In her time there, she became the first woman to be honored with the Big Cheese Award in 1975, the first woman to be elected President (1978), the first woman Retailer of the Year (1981), the first woman General Chairman of the National Seminar (1991), and the first woman inducted into the DDBC Hall of Fame (1997). She was the fifth person to receive the President’s Award (1999) and is the 11th to receive the Lifetime Achievement Award. Jim Veregge (Unified Grocers) presented a “This Is Your Life” program, tracing her geneology back to Tipparary, Ireland and following her family. Besides the excellent slide show, he presented bound copies of the presentation to her and her family. Bennett’s motto at Unified Grocers was simple: “Work twice as hard and work twice as smart as my counter-parts ... and follow through,” she said. Her trailblazing efforts opened not only many doors, but oftentimes the floodgates for women in the perishable foods industry. It was 10 years before another woman would become president of the Council, but since then, eight other women have held the Council’s highest office. In other business at the meeting, Bob Cashen (Cacique, Inc.) was presented the Big Cheese Award for May by President Connie Thatcher (Advantage Sales & Marketing). Also, Kristal Clark (Advantage Sales & Marketing) gave a preview of the 46th National Seminar, scheduled for Sept. 12-14 in Carlsbad. Veregge also previewed upcoming meetings with the Jean Dreshner Memorial Casino night next on tap in July. Eleanor Bennett addresses the crowd in accepting the DDBC Lifetime Achievement Award. Jim Veregge (Unified Grocers) presents a plaque to Eleanor Bennett. Steve Nguyen (Unified), Bob Lutz (Unified), Eleanor Bennett, Steve Redman (LALA), John Bedrosian (Unified), Jerry Williams (LALA) and Fred Leahy (LALA)> 14 DDBC News, July-August 2014 Family members, including her two sisters and one brother, were on hand to help Bennett celebrate. May Meeting of DDBC Bob Cashen at the microphone accepting the Big Cheese Award for May. President Connie Thatcher (Advantage Sales & Marketing) presents Bob Cashen with the Big Cheese Award. Bob Cashen’s family and his Cacique family were out in force to join in the Big Cheese salute. A few of the many Unified Grocers members on hand with Eleanor Bennett, who spent 35 years with the company. DDBC National Seminar Chairman Kristal Clark (Advantage Sales & Marketing) spoke of the upcoming event. Tom Ilharreguy (DPI Specialty Foods) and Cheryl Van den Hende (Monterrey). DDBC News, July-August 2014 15 May Meeting of DDBC Damian Valdez (Super King Markets), John Martinez (Mission Foods), and Mike Brooks (Tresierras Markets). Bill Davila (Davila Sales & Marketing), Dottie Beamer (Empire Marketing Strategies), and Ron Gaydosh (Fresh Mark). DDBC Hall of Famer Judy Norton (Norseland, Inc.) and Past President Bob Dressler (Advantage Action). Gil Fejes (retired from Foster Farms) and DDBC Hall of Famer Bill Schwartz (Concept Food Brokers). DDBC Hall of Famer Mark Dixon and John Nielsen, both of Acosta. DDBC Hall of Famer Jim Veregge and Filipa Centeno, both of Unified Grocers. 16 DDBC News, July-August 2014 May Meeting of DDBC Ivan Smith (Alliance Managed Sales), Nancy Easton (Unified Grocers), and Cindy Mulvaney (Unified Grocers). Jean Hendrix (BelGioioso Cheese), Judy Norton (Norseland, Inc.) and Darcie Gettings-Gorman (Pacific Cheese). Patrick Jacobo (VV Supremo) and Brian Giebler (Alliance Managed Sales). Marc Draper (LeGrand Marketing) and Dave MacDonald (Heritage Foods). Bill Mackie (Nasser Co., Inc.), Alan Stock (DPI Specialty Foods), and Bob Dressler (Advantage Action). The banquet room at the Embassy Suites in Garden Grove was filled with well-wishers for the honorees. DDBC News, July-August 2014 17 Unified Grocers Expo More space makes for better Expo The Unified Grocers Expo 2014 lived up to its billing as “bigger and better than ever.” The largest wholesaler in the Western United States revamped the floor layout of the Long Beach Convention Center in June to make it easier to navigate the full house of exhibitors, and included more space for one-on-one transaction of business; larger booth size; and the grouping of retail services, technology, and nonproduct businesses in one section, and adding the convenience of credit card paying. Many of the Expo enhancements were the result of feedback provided by exhibitors and retailers, according to Bob Ling, president and CEO of Unified Grocers. Bill Gomez (John Morell) grilling hot dogs. Mabel Palomino (Western Bagel), Joye Crosby (Super King Markets), and Bob Losardo (Western Bagel). Rona Reeves, Nicole Martinez, and Arrianne Hughes, all of Acosta. Tom Jones, Stacy Gilbert, and Brian Murray, all of Smithfield Farmland. Erin Gonzalez (Will’s Fresh Foods) and Christine Wingfield (CSW Food Brokers). 18 DDBC News, July-August 2014 Unified Grocers Expo Bob Lanphere (Progressive Food Sales) and Barbara Dolbee (Bonert’s Pies). Rey Garza, Silvana Arzeno, Leslie Ward, Rafael Galvan, Tricia Phelps and Pat Nunez, all of Bar-S Foods. Jim Francis (JTJ Sales), Brian Svoboda (Carl Buddig), and Jack Miller (Premier Action Group). Marc Draper (LeGrand), Cam D’Eliso (LeGrand), Anna Lawrence (Jesse Lord), Steev Lopez (LeGrand), and Paul Lloyd (LeGrand). Margie Diaz of Foster Farms. Cheryl Kennick (City of Hope) and Carol Christianson (WAFC). DDBC News, July-August 2014 19 Unified Grocers Expo Ruben Acosta and Robert Jones, both of Unified, in front of the specialty items available for Market Centre stores. Jeff Daniel, Andy Douglas, and Mike Anthony are key members of Unified’s Manufacturing Division. Cindy Mulvaney of Unified’s Dairy Deli Division helps a customer fill out an order. Unified Director of Meat Steve Castaneda (second from left) with Javier Navarro (Sigma), Diana Chaidez (Brown Packaging), and Veronica Lopez (Brown Packaging). Terri Foster (Acosta), Greg Saltzl (Tyson), and Laura Harm (Unified). Raul Alvarez and Christine Howell, both of Super A Markets. 20 DDBC News, July-August 2014 Unified Grocers Expo Meet “Goldie,” the new representative of Unified Grocers’ dairy program. Taho Kakutani and Ryan Reese of Seattle’s famous Pike Place Fish Market recreate their fish tossing skills. The meat case featured a wide variety of products. A display case full of classic decorated cakes in the bakery section. Mahatma Rice’s giant Genie paraded up and down the aisles passing out souvenirs. This restored classic produce truck, decked out in surf gear, welcomed attendees to the Expo. DDBC News, July-August 2014 21 DPI Specialty Foods Show Spirit of Aloha fills growing food expo DPI Specialty Foods’ annual food show continues to grow. The May 1 get-together at the Pechanga Resort & Spa in Temecula displayed that fact. The theme was all Hawaiian and the casual atmosphere was a big hit with the more than 200 vendors showing their wares in the heavily traveled aisles. The growth of the show was evident as the ballroom over-flowed into the lobby and hallways of the conference area of the resort with additional vendors and displays of many perishable, bakery and other items. The show also featured a golf tournament on May 2. Bill Mackie (Nasser Co., Inc.), Gayle DeCaro (Gelson’s), and Henry Rodriguez (Nasser Co., Inc.). John Brass, Debbie Jones, Juan Chavez, Bret Presley, Diane Yanek, and Mickey Gold, all of J. Brass Company. Virginia Morrison, Connie Concon, and Kristine Gatlin, all of Litehouse Foods. Irene Graves (Quest Sales & Marketing) and Sue Bargsten (DPI Specialty Foods). Patti Winsell (Horizon Sales Corp.) and Annette Uehara (DPI Specialty Foods) ham it up. 22 DDBC News, July-August 2014 DPI Specialty Foods Show Barry Zuroff (Horizon Sales Corp.), Robert Cabanas (Siesel’s Meats), and Maria Cabanas (Siesel’s Meats). Barbara Dolbee (Bonert’s Pies) with the Super A Foods trio of Raul Alvarez, David Rann, and Randy Suzuki. The Draper Brothers ... Kevin, Marc, and Geoff ... manning the LeGrand Marketing booth. Lisa Rios (Advantage Action), Shelli Barnett (Tillamook), Bob Dressler (Advantage Action), and Paula Yanito (Advantage Action). Jan Beecher-Seidel (Premier Action Group), Lori Soto (Anderson International Foods), and Aimee Mizrahi (AIF). Allan Baum (Savi Sales & Marketing) and Steffan Juelsen (Atalanta Corp.). DDBC News, July-August 2014 23 DPI Specialty Foods Show Greg Poivre and Mark Poivre, both of Merit Marketing. Laura Mastro (Mastro & Associates). Trish Himes (Horizon Sales Corp.) and Jean Hendrix (BelGioioso Cheese). Liz Haselfeld (Insight Food Sales), Jill LeCroy (Insight), Kim Hebert (Insight), Virginia Lazzaro (Anco), and Veronica Sanders (Alouette). Monica Herrera-Riley, Michael Bonert, and Barbara Dolbee, all of Bonert’s Slice of Pie. Della Frorenza (Nasser Co., Inc.) and Karin Kirkland (DPI Specialty Foods) with Nathan’s Pickle samples. 24 DDBC News, July-August 2014 DPI Specialty Foods Show Phil and Patsy Jackson, both of Vision Food Sales. Vars Injijian of Sierra Nevada Cheese. Mark MacKenzie of General Mills Bakery and Foodservice. Maureen Parks in her cookie-friendly booth for English Bay. George Aguilar, Anna Guerra, and Craig Covell, all of Reynaldo’s Mexican Foods. Jen Feustel and Carol Lotich (as a pistachio) in the Pom Wonderful booth. DDBC News, July-August 2014 25 Calendar Continued from Page 3 October 3-4 – Yom Kippur. 9 – DDBC Membership Meeting, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 11-14 – NFRA Convention, Orlando. 13 – Columbus Day. 17-19 – Fresh Summit Convention & Expo, Anaheim. November 4 – DDBC Membership Meeting, Election Night, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 6 – PFC Presidents’ Dinner, honoring FoodMaxx. Information: www.perishablefoodscouncil.com. 11 – Veterans Day. 11-12 – Kosherfest, Meadowlands, NJ. 13-15 – Private Label Trade Show, Rosemont Center, Chicago. 15 – City of Hope Harvest Ball, Anaheim Hilton. Information: www.cityofhope.org. 27 – Thanksgiving. December 16-24 – Hanukkah. 25 – Christmas. 2015 January 10 – DDBC Membership Meeting, Embassy Suites Hotel, Garden Grove, 5 p.m. Information: 562-947-7016. 19 – Martin Luther King Jr. Day. February 18-19 – California League of Food Processors Expo, Sacramento Convention Center. Information: www.clfp.com. March 5-8 – Natural Products Expo, Anaheim Convention Center. April 3-11 – Passover. 5 – Easter. May 5 – Cinco de Mayo. 25 – Memorial Day. June 7-9 – IDDBA Dairy Deli Bake, Atlanta. Information: www.iddba.org. The Big Cheese Continued from Page 12 sponsorships of the Seminar and other events and with advertising in the magazine.” Change is afoot. By Jan. 1, 2015 California will require egg producers to expand living space per hen to about 116 square inches, compared with an industry average of 67. All out-of-state egg producers must adopt California cage rules if they want to sell here. That is one of the reasons Land O Lakes decided to divest the egg business to a company that is dedicated to producing eggs under the new guidelines for the California marketplace. Southern California Egg Coop’s members are fixtures in the California egg industry and are very busy modifying and expanding their farms to be ready for Jan. 1, 2015. Foster has spent a lot of time at the company headquarters in the Midwest. He loves to travel to Puerto Vallarta one of his regular destinations. “Someone once gave me the advice to just choose a job I wouldn’t be bored in. I can honestly say that maybe three days out of 58 years have been boring. There is always activity here … raising chickens, feeding them, dealing with customers and regulatory agencies … there is always something going on.” Please join the DDBC in saluting Foster as the Big Cheese Award winner for July. July 4 – Independence Day. August 19-20 – Unified Grocers Expo, Long Beach Convention Center. September 7 – Labor Day. 13-15 – Rosh Hashanah. 16 – Mexican Independence Day. 22-23 – Yom Kippur. November 11 – Veterans Day. 26 – Thanksgiving. December 6-14 – Hanukkah. 25 – Christmas. 2016 January 18 – Martin Luther King Jr. birthday. February 2-3 – California League of Food Processors Expo, Sacramento Convention Center. Information: www.clfp.com. 15 – President’s Day. March 27 – Easter. April 5 – Cinco de Mayo. 9-13 – Western Association of Food Chains Convention, Honolulu. 22-30 – Passover. May 30 – Memorial Day. June 5-7 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org. July 4 – Independence Day. September 5 – Labor Day. 16 – Mexican Independence Day. October 2-4 – Rosh Hashanah. 11-12 – Yom Kippur. November 11 – Veterans Day. 24 – Thanksgiving. To strengthen and promote the Dairy-Deli-Bakery Council by providing a forum where members can learn, build relationships and share ideas. 26 DDBC News, July-August 2014 Experience Mezzetta’s Olives, Antipasto and Peppers for your Service Delli Mezzetta is the #1 producer of specialt y olives in the country. Mezzetta Olives are of superior quality, imported from the Mediterranean regions of Greece, Spain and Italy, where they are processed and marinated in our state of the art facility in Napa Valley, CA our new 2.5lb bags insure ease of use for all fresh olive applications Mezzetta golden Greek peperoncini are sourced from the same farms in Greece for over 75 years to insure quality and flavor. Mezzetta Peppers are locally grown in California and delivered to our Napa Valley CA Facility and packed within 48 hours of harvesting. California peppers include: • Sweet Banana Wax Peppers – Whole and Sliced • Nacho and Whole Jalapenos • Tamed Jalapenos - Whole • Roasted Red Peppers • Whole Sweet Cherry Peppers • Sliced Hot Cherry Peppers Let us create a Mezzetta Mediterranean Table in your store! For great recipe ideas and more information visit us at www.mezzetta.com For more information on products and samples contact Ann Dressler at 951.734.3447 or adressler@mezzetta.com
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