JTV MEDIA KIT

JTV
MEDIA
KIT
JTV , The Jackson Television Station
JTV, Inc.
152 West Michigan Avenue Jackson, MI
49201
517.787.8817
www.jtv.tv
Established 2000
Audience and Results
America’s only 100% local television station. All content
positive, locally focused and locally produced.
Popular programming with large audiences. JTV delivers a large
audience and measured results for advertisers and clients.
Dominant Media
Award-winning Quality
The leading source of news, information and entertainment
for Greater Jackson and South Central Michigan.
A seasoned, educated and experienced staff provides top quality stateof-the –art programming and production recognized with over 25
international awards.
PROGRAMMING The Bart Hawley Show
JTV’s flagship program, now in its 13th year, over 2,700
shows and 20,000 guests. A daily two hour talk show
with in-studio guests, news, location features and
entertainment. Jackson’s “Must See TV”.
Food Circus
Celebrity Chef and host Adrien Sharp dishes up a weekly
food adventure. Restaurants, diners, farmers markets,
chefs, parties, drink pairings and more.
Where We Live
Home and garden tours, visits to area businesses, new and
renovated buildings, collections and hobbies. Jackson
behind the scenes.
The Jackson Show
The numerous events of the community: Hot Air
Jubilee, Civil War Muster, Rose Parade, Chili Cookoff,
Concerts and more.
Classic JTV
Our summer series brings back some favorites and
explores our area’s past as we take advantage of our
extensive historical library. A fun look at some of our
most requested programs and segments from the past
12+ years.
Global Great Lakes
The Jackson area’s rich manufacturing tradition and
history are showcased with facility & process tours,
interviews and business news. A behind-the-scenes
look at success stories in a global market.
The Jackson Show
Since 2001, community events and institutions
like the Jackson County Fair and Hot Air Jubilee
have been featured on JTV. The community is the
star of this weekly show.
SoundWave
Bands, musicians and artists are showcased on stage, in
the studio and behind the scenes with host Victor
McDermott. Performances, interviews and profiles of
talent making the scene.
Locker Room
A one-hour weekly local sports magazine with
interviews, highlights, profiles and features.
Commentary and the Scholar-Athlete of the Week are
presented.
JTV Sports Weekend
Complete game broadcasts during the football and
basketball seasons with multiple cameras, play-by-play
and color commentators, graphics, instant replays and
full production.
COVERAGE AREA Reaching over 80,000 Households
in Southern Lower Michigan
Comcast Channel 90 Serving 38,000 subscribers in 35 communities.
Primary markets are Jackson, Jackson County and Northern Lenawee County.
WOW! Channel 161 Serving 32,000 subscribers in 103 communities.
Primary markets are Albion, Marshall, Charlotte, Eaton Rapids, Homer, Leslie
and Stockbridge. Eaton, Ingham, Barry, Ionia and Calhoun counties.
AT&T U-Verse Channel 5380 Serving 10,000 subscribers in 21
communities. Primary markets are Jackson, Lansing and East Lansing.
Jackson and Ingham counties. JTV is the first and only Local Interest Channel
on the nationwide AT&T U-Verse system.
Locker Room
All area schools and sports receive more
comprehensive coverage than any other media
outlet in Michigan.
AUDIENCE JTV is Jackson’s only television station and the Number 1 source for local
information, news and entertainment.
Number One in survey measuring all Jackson County broadcast media. Number One in frequency
of media usage among all Jackson County broadcast or print media.
Number One choice as source for local information among all Jackson County viewers in survey
measuring all Lansing-Jackson DMA television and radio stations
Average Share: 13 (Monday thru Sunday 12a to 12a)
Daily viewers: 22,880 (adults 18+)
Website visitors: 21,000 (monthly average). Website Live Stream viewers: 2,000
women In a survey of 595
attendees at the 2012
American 1 Women’s Expo,
90% of respondents watch
JTV on a regular basis.
business leaders Of 370 CEOs, business
and community leaders
interviewed, 83% watch JTV
frequently or several times
per week.
The Bart Hawley Show
Jackson’s one stop shop for news, information
and entertainment. Jackson happens on The
Bart Hawley Show.
53% Female
47% Male
NOVEMBER RATE CARD
30 Ten-­‐second Billboards per month and 1 standard JTV.TV website banner & link Jackson TV 517.787.8817 www.jtv.tv
150 Thirty-­‐second spots & spot produc4on n 8 $250 :30 s pot g iame weekly One Lme only payment*, no contract, no long term commitment. Spots scheduled over 1, 2 or 3 months. (per month, 12 $350 (*or 3 monthly installments of $125 each) $50 per m month onth m inimum) (6 High School Sports month package) broadcasts, 90 spots ROS. One s tandard J TV.TV website banner & link Spot Rate
$25 per m month onth m inimum) (6 Ten Second Billboard FiBeen Second Spot Thirty Second Spot
$1.50
$3 $2
One twenty-­‐second Football Game sponsorship, 2-­‐3 airings Bart Hawley Show
30 second live read with 20 s econd live read within “On The Town” billboard, 6 airings per day
event promoLon segment, 6 airings per day
$50
$20 per w eekend $35
Monthly Packages
Schedule per Month Ten Second Billboard FiBeen Second Spot Thirty Second Spot 30 Spots 60 Spots 90 Spots 120 Spots 150 Spots $45
$90
$135
$180
$225
$60
$120
$180
$240
$300
$90
$180
$270
$360
$450
Monthly Packages: FREE PRODUCTION (with 6 month buy) DOUBLE SPOTS FOR FIRST 3 MONTHS (with 12 month buy) JTV.TV Website Monthly
Banner RotaLon Full Site Banner Fixed PosiLon Skyscraper or Full Width Banner $25
$50
$75
All rates “net”, R.O.S. (run of schedule), best available <mes/days. Subject to availability. 3 month minimum on packages.. Effec<ve 9/1/13.
RESULTS “McDonald’s has been able to reach our market on JTV unlike any other media. We have had successful product launches via custom designed promo<ons on JTV. What we can do on JTV can’t be done in the paper or on radio. We have enjoyed incredible response and instant results adver<sing on JTV. “ -­‐McDonald’s “We doubled enrollment in our technology program following our adver<sing and promo<on on JTV.” -­‐Jackson Area Career Center “Adver:sing on JTV is the best marke:ng and adver<sing decision we have ever made” -­‐The Walton Agency “We get the best results from adver:sing on JTV. We had our record-­‐seTng month immediately following our campaign start on JTV. Every day we get new customers who have seen us there.” -­‐Auto-­‐Lab of Jackson “Our sales are up 30% this year and much of our new business is from Jackson County where we have
been advertising exclusively with JTV. We credit our growth to the expanded market JTV has opened up
for us and are very happy with the results”
-Mike Mosser, General Manager, Suburban Chevrolet Cadillac of Ann Arbor
“We had a record se@ng year and we owe a “Adver:sing on JTV increased the number of large part of our success to JTV’s hard first-­‐<me visitors to our store. They tell work, crea<vity and results.” us they saw us on JTV and loved what we had. It brought them in. -­‐PC SoluLons Ourbusiness is up because of JTV “ “Partnering with JTV is the best adver:sing -­‐Karmay’s Flowers and GiBs decision we have made in 40 years of business. We get tremendous response from JTV.” “What JTV does for us, in quality and -­‐Lloyd Ganton ReLrement Centers response is phenomenal. We get customers everyday who come in and “Adver:sing on JTV has brought amazing tell us they saw us on JTV. That results. We have people walk in the customer base is very loyal to JTV and to door and say ‘I saw you on Bart and I local businesses. I would tell anybody: had to come in…’ We are loyal to JTV Adver<se with JTV. Your business will because JTV has done wonders for us.” grow. They will get you customers.” -­‐Sandhill Crane Vineyards -­‐Jackson Coffee Company “We know people are watching on a regular basis. We get to show our products on the air and people come in specifically asking for them. JTV is wonderful for our business.” -­‐The Toy House Thursday Night Hoops
JTV Sports Anchors Larry Jacobson & Bill Boyer
host a weekly recap of basketball, with
highlights, previews, Players of the Week, Power
Poll and student fan section features.
RESULTS “We are amazed at the tremendous reach of JTV and the number of viewers that tell us they see us on JTV. MIS has found the most effec<ve way to inform our home community about events at the Speedway has been through adver<sing on JTV. In addi<on, JTV supports MIS with great posi<ve coverage unavailable at any of our other ISC proper<es.” -­‐Michigan InternaLonal Speedway “JTV is an invaluable resource for those interested in learning about the community. We get great measurable response in adver<sing our events, shows and educa<onal programs on JTV” -­‐Jackson College “We know when our spot runs on JTV because the next day we have people in the store buying Johnston & Murphy shoes. JTV delivers! –Miller Shoes “When we’re on JTV, our phone rings. We added 40 reservations to our monthly tour program within 2
days of our appearance on The Bart Hawley Show. JTV with our spots and appearances really work. JTV
has been great for our business growth.”
--Judy Gail Krasnow, Jackson Journeys Historic Prison Tours
“JTV brings people in, there’s no doubt. We hear it all the <me.” -­‐Jackson YMCA “ We did a Christmas spot with giI ideas live in the studio and the products we had on were already sold before I got back to the store. We see that <me and <me again. JTV brings us customers.” -­‐Hammond Hardware “We have many new customers this season, all telling us they saw our spots on JTV. Three new customers today alone were in our store the first <me because of JTV.” -­‐A Frame Above “Palace Sports & Entertainment has worked with JTV throughout the year to promote The Detroit Pistons, concerts, events and trade shows at all 3 of our venues. I consider them a valuable adver<sing asset in reaching an engaged demographic in Jackson. -­‐Palace Sports & Entertainment The Bart Hawley Show
America’s only live, local, daily two-hour
television talk show now in its 12th year of
informing and entertaining the community.
“The Michigan Theatre of Jackson adver:ses with JTV and gets great results. Not only has our audience increased, but we are inves<ng locally.” -­‐Michigan Theatre “JTV has been extremely suppor:ve of the Michigan Shakespeare Fes<val over the years. The ability of JTV to reach the community of greater Jackson is proven in the growth of our support and ahendance.” -­‐Michigan Shakespeare FesLval “JTV works really great for us and is an affordable way to do local adverLsing” -­‐The Grande Golf Club With JTV, we get greater exposure and reach than with any other media. JTV has been valuable in exposing the community to the Symphony with concert airings and other feature programming.” -­‐Jackson Symphony Orchestra SCHEDULE 12:00%AM
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Monday
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
2013 Program Schedule
Tuesday
Wednesday
Thursday
Friday
Saturday
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Locker$Room
Locker$Room
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Sunday
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Locker$Room
Locker$Room
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Locker$Room
Locker$Room
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Locker$Room
Locker$Room
High School Sports
More than 180 high school football and
basketball games are telecast annually.
Extensive coverage on MySchool on jtv.tv.
JTV HIGH SCHOOL FOOTBALL THE BIGGEST EVENT OF THE YEAR! The g ames o f o ver 3 5,000 s tudent a thletes h ave a ired o n J TV s ince 2 000! JTV Sports delivers a huge audience with High School Football. High quality and complete award-­‐winning producLon of over 100 football telecasts annually. We cover all the top match-­‐ups and rivalries. Regular season and playoffs included! Package #1: One :30 spot in each game Package #4: One :30 spot in each game telecast $3,200 (or $325 for 10 months) Package #2: One :15 spot each game Package #5: One :15 spot each game telecast $1,000 (or $215 for 5 months) telecast $1,800 (or $185 for 10 months) Package #3: One :10 billboard in each Package #6: One :10 billboard in each game telecast: $750 game telecast: $1,250 (or $165 for 5 months) (or $130 for 10 months) Football telecast $1,800 (or $375 for 5 months) Packages: Football and Basketball Packages: The market leader in local sports coverage and The World Leader in Local High School Sports Television. VIDEO PRODUCTION TV Commercial Per Finished Spot 517.787.8817www
.jtv.tv
Five Second Spot Ten Second Billboard $50 FiXeen Second Spot Thirty Second Spot $200 $350 $75 Rates Hourly Half Day Full Day Pre-­‐Produc4on $75 $130 $190 $80 $100 $250 $475 $750 $350 $350 $475 $900 $1,400 $600 $600 Produc4on (1 Camera) Produc4on (2 Camera) Post-­‐Produc4on On-­‐Screen Talent Pre-Production: Script-writing, storyboarding,
location scouting, creating a shooting schedule
Production: Location production including
camera(s), crew, equipment, lighting & audio
Post-Production: Editing, sound, titles, color
correction, motion graphics, rendering, encoding,
uploading
Talent: Professional actors, actresses and
voiceover artists
Standard Video Produc4on Package $2,500 Mo4on Graphics Video Package $1,000 The Standard Video ProducLon Package is designed for corporate overviews, product & service videos, client tesLmonials, training, execuLve messages and music videos. Includes a half day of pre-­‐
producLon planning, a full day of shooLng with two camera crew, up to 3 days of post-­‐producLon and a half day of rendering, encoding and uploading or DVD mastering. A low cost opLon for promoLng your business. Using moLon graphics and video, we create an animated video focused on your business. Includes pre-­‐producLon planning and interview, we take your logo and art elements and turn it into a polished :
30 video perfect for posLng on your website or sharing on social media. ANYTIME ANYWHERE The programming on JTV is available everywhere to everyone
at anytime. JTV is carried on Comcast Channel 90 in the greater
Jackson market, Broadstripe Channel 161 statewide and AT&T UVerse Channel 5380 in the Lansing-Jackson television market.
Online With 24/7 live streaming, JTV broadcasts online the entire
program lineup and is the only televison station to feature 100%
content carriage. 2,000 weekly online measured stream viewers.
Mobile The JTV live stream is accessable via virtually any
smartphone and mobile device including iPhone, iPad and Android
devices.
Channel 90!
Channel 161!
Channel 5380!
Locker Room
Local high school and college sports along with the
area’s major sports passions of auto racing and golf
featured on the weekly JTV Sports magazine show.
SUMMARY
JTV, Inc.
152 West Michigan Avenue Jackson, MI 49201
517.787.8817
www.jtv.tv
viewermail@jtv.tv
High Quality, Delivering Results
JTV has been honored with more than 25 international awards including the Telly,
Videographer, Marcom and Aurora for our production quality and content. Selected by
Crain’s as one of Michigan’s Cool Places to Work and chosen by the Jackson County Chamber
of Commerce as the 2009 Small Business of the Year. JTV is the proven leader in delivering
results. More businesses advertise on JTV than anywhere else.
Thank you for considering JTV, JTV.TV and JTV Studios. For further details or to
schedule an appointment, please contact us.