JTV MEDIA KIT

JTV
MEDIA
KIT
JTV , The Jackson Television Station
JTV, Inc.
152 West Michigan Avenue
Jackson, MI 49201
517.787.8817
www.jtv.tv
Established 2000
Audience and Results
America’s only 100% local television station. All content
positive, locally focused and locally produced.
Popular programming with large audiences. JTV delivers a large
audience and measured results for advertisers and clients.
Dominant Media
Award-winning Quality
The leading source of news, information and entertainment
for Greater Jackson and South Central Michigan.
A seasoned, educated and experienced staff provides top quality stateof-the –art programming and production recognized with over 25
international awards.
PROGRAMMING The Bart Hawley Show
JTV’s flagship program, now in its 14th year, over 2,900
shows and 21,000 guests. A daily two hour talk show
with in-studio guests, news, location features and
entertainment. Jackson’s “Must See TV”.
Food Circus
Celebrity Chef and host Adrien Sharp dishes up a weekly
food adventure. Restaurants, diners, farmers markets,
chefs, parties, drink pairings and more.
Where We Live
Home and garden tours, visits to area businesses, new and
renovated buildings, collections and hobbies. Jackson
behind the scenes.
The Jackson Show
The numerous events of the community: Hot Air
Jubilee, Civil War Muster, Rose Parade, Chili Cookoff,
Concerts and more.
Classic JTV
Our latest series brings back some favorites and
explores our area’s past as we take advantage of our
extensive historical library. A fun look at some of our
most requested programs and segments from the past
12+ years.
Global Great Lakes
The Jackson area’s rich manufacturing tradition and
history are showcased with facility & process tours,
interviews and business news. A behind-the-scenes
look at success stories in a global market.
The Jackson Show
Since 2001, community events and institutions
like the Jackson County Fair and Hot Air Jubilee
have been featured on JTV. The community is the
star of this weekly show.
SoundWave
Bands, musicians and artists are showcased on stage, in
the studio and behind the scenes with host Victor
McDermott. Performances, interviews and profiles of
talent making the scene.
Locker Room
A one-hour weekly local sports magazine with
interviews, highlights, profiles and features.
Commentary and the Scholar-Athlete of the Week are
presented.
JTV Sports Weekend
Complete game broadcasts during the football and
basketball seasons with multiple cameras, play-by-play
and color commentators, graphics, instant replays and
full production.
COVERAGE AREA Reaching over 80,000 Households
in Southern Lower Michigan
Comcast Channel 90 Serving 38,000 subscribers in 35 communities.
Primary markets are Jackson, Jackson County and Northern Lenawee County.
WOW! Channel 161 Serving 32,000 subscribers in 103 communities.
Primary markets are Albion, Marshall, Charlotte, Eaton Rapids, Homer, Leslie
and Stockbridge. Eaton, Ingham, Barry, Ionia and Calhoun counties.
AT&T U-Verse Channel 5380 Serving 10,000 subscribers in 21
communities. Primary markets are Jackson, Lansing and East Lansing.
Jackson and Ingham counties. JTV is the first and only Local Interest Channel
on the nationwide AT&T U-Verse system.
Locker Room
All area schools and sports receive more
comprehensive coverage than any other media
outlet in Michigan.
AUDIENCE JTV is Jackson’s only television station and the Number 1 source for local
information, news and entertainment.
Number One in survey measuring all Jackson County broadcast media. Number One in frequency
of media usage among all Jackson County broadcast or print media.
Number One choice as source for local information among all Jackson County viewers in survey
measuring all Lansing-Jackson DMA television and radio stations
Average Share: 13 (Monday thru Sunday 12a to 12a)
Daily viewers: 22,880 (adults 18+)
Website visitors: 21,000 (monthly average). Website Live Stream viewers: 2,000
women In a survey of 595
attendees at the American 1
Women’s Expo, 90% of
respondents watch JTV on a
regular basis.
business leaders Of 370 CEOs, business
and community leaders
interviewed, 83% watch JTV
frequently or several times
per week.
The Bart Hawley Show
Jackson’s one stop shop for news, information
and entertainment. Jackson happens on The
Bart Hawley Show.
53% Female
47% Male
RESULTS “McDonald’s has been able to reach our market on JTV unlike any other media. We have had successful product launches via custom designed promo=ons on JTV. What we can do on JTV can’t be done in print or radio. We have enjoyed incredible response and instant results adver=sing on JTV.” -­‐McDonald’s “We doubled enrollment in our technology program following our adver=sing and promo=on on JTV. We use JTV to reach families and get fantas=c response.” -­‐Jackson Area Career Center Adver>sing on JTV is the best marke>ng and adver=sing decision we have ever made.” -­‐The Walton Agency “We get the best results from adver>sing on JTV. We had our record-­‐se1ng month immediately following our campaign start on JTV. Every day we get new customers who have seen us there.” -­‐Auto-­‐Lab of Jackson “We had a record seCng year and we owe a large part of our success to JTV’s hard work, crea=vity and results.” -­‐PC Solu>ons “Partnering with JTV is the best adver=sing decision we have made in over 40 years of business. We get tremendous response from JTV.” -­‐Lloyd Ganton Re>rement Centers Adver>sing on JTV has brought amazing results. We have people walk in the door and say ‘I saw you on Bart and I had to come in.’ We are loyal to JTV because JTV has done wonders for us.” -­‐Sandhill Crane Vineyards “We know large numbers are watching on a regular basis. We get to show our products on the air and people come in specifically asking for them. JTV is wonderful for our business.” -­‐The Toy House Thursday Night Hoops
JTV Sports Anchors Larry Jacobson & Bill Boyer
host a weekly recap of basketball, with
highlights, previews, Players of the Week, Power
Poll and student fan section features.
“Adver>sing on JTV has increased the number of first-­‐=me visitors to our store. They tell us they saw us on JTV and loved what we had. It brought them in. We get opportuni=es on JTV to showcase our products and we always sell out of everything we feature. Our business is up because of JTV.” -­‐Karmay’s Flowers and GiMs “What JTV does for us, in quality and response is phenomenal. We get customers in every day who tell us they saw us on JTV. That customer base is very loyal to JTV and to local businesses. We track our return on adver=sing and JTV is our best source. I would tell anybody: Adver=se with JTV. Your business will grow and they will get you customers. JTV is a tremendous community asset and we are lucky to have the opportuni=es presented.” -­‐Jackson Coffee Company RESULTS “We have seen many new customers who are shopping our store as a result of our commercials on JTV. Having access to JTV’s large audience has been very beneficial. We are very pleased with the results we get from JTV. The best money I’ve ever spent on adver=sing is with JTV.” -­‐Aberdeen Bike & Outdoors The first day we started running on JTV we had four new tables of customers, all telling us they saw us on JTV. And we con=nue to have new customers in regularly because of our JTV adver=sing.” -­‐Laughlin’s Slice of Spice We have grown our customer base from Jackson thanks to JTV. We are amazed at the number of customers we are seeing because of our adver=sing on JTV. The JTV ownership and team work really hard to make sure we get results. We are extremely pleased with everything JTV does for us.” CoCoNuts Bar & Grille When we’re on JTV, our phone rings. We added 40 reserva=ons to our monthly tour program within 2 days of our appearance on The Bart Hawley Show. JTV, with our spots and appearances, really works. We have been very pleased with the quality of the commercial and video produc=on JTV has done for us as well. JTV has been great for our business growth.” -Jackson Journeys Historic Prison Tours Our sales are up 30% this year and much of our new business is from Jackson County where we have been adver=sing exclusively with JTV. We par=cularly enjoy the community involvement of JTV and our ability to share in that. We credit our growth to the expanded market JTV has opened up for us and are very happy with the results” -­‐ Suburban Chevrolet Cadillac of Ann Arbor SoundWave
On-location music performances from a wide
variety of genres, with artist interviews and
behind the scene features. The art and cultural
scene highlighted in ArtBeat features.
“We immediately saw results from our adver=sing on JTV. We constantly hear people telling us they saw us on JTV. It has been great for us, JTV has an amazing audience. We have discovered the JTV viewer is very interested in patronizing Jackson businesses. We would tell anyone, use JTV and your business will increase.” -­‐Pickle Barrel Deli “We had a record-­‐seCng year this past year, our 25th year in business. It was also the first year we adver=sed with JTV and we credit them with contribu=ng to our success.” -­‐American Speedy Prin>ng As a community theatre group, we have to be very conserva=ve with how we allocate adver=sing money. With JTV, we’ve been able to generate more =cket sales, at a more reasonable price, than in any of the other media formats. The Arts Community watches JTV! Thanks for making it so easy! -­‐Center Stage Jackson RESULTS “We are amazed at the tremendous reach of JTV and the number of viewers that tell us they see us on JTV. MIS has found the most effec=ve way to inform our home community about events at the Speedway has been through adver=sing on JTV. In addi=on, JTV supports MIS with great posi=ve coverage unavailable at any of our other ISC proper=es. JTV does a lot for us and the community.” -­‐Michigan Interna>onal Speedway “JTV is an invaluable resource for those interested in learning about the community. We get great measurable response in adver=sing our events, shows and educa=onal programs on JTV. We get more response from JTV than anything else we do” -­‐-­‐Jackson College “We know when our spot runs on JTV because the next day we have people in the store buying Johnston & Murphy shoes. JTV delivers! -­‐Miller Shoes “JTV brings people in, there’s no doubt. We hear it all the =me. JTV has helped us draw significant numbers to our classes and events and has had a major impact with our fundraising.” -­‐Jackson YMCA “We did a Christmas spot with giM ideas live in the studio and the products we promoted were already sold before I got back to the store. We see that =me and =me again. JTV brings us customers and is the most successful form of adver=sing we do.” -­‐-­‐Hammond Hardware “Palace Sports and Entertainment has worked with JTV throughout the year to promote the Detroit Pistons, concerts, events and trade shows at all 3 of our venues. We consider them a valuable adver=sing asset in reaching an engaged demographic in Jackson.” -­‐Palace Sports & Entertainment The Bart Hawley Show
America’s only live, local, daily two-hour
television talk show now in its 13th year of
informing and entertaining the community.
“The Michigan Theatre of Jackson adver=ses with JTV and gets great results. Not only has our audience increased, but we are inves=ng locally.’ -­‐Michigan Theatre of Jackson “JTV has been extremely suppor>ve of the Michigan Shakespeare Fes=val over the years. The ability of JTV to reach the community of greater Jackson is proven in the growth of our support and a^endance.” -­‐-­‐Michgan Shakespeare Fes>val “JTV works really great for us and is an affordable way to do local adver=sing.” -­‐The Grande Golf Club “With JTV, we get greater exposure and reach than with any other media. JTV has been valuable in exposing the community to the Symphony with concert airings and other feature programming.” -­‐Jackson Symphony Orchestra SCHEDULE 12:00%AM
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Monday
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
2013 Program Schedule
Tuesday
Wednesday
Thursday
Friday
Saturday
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Locker$Room
Locker$Room
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Sunday
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
Food$Circus
Where$We$Live
Locker$Room
Locker$Room
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Classic$JTV
Soundwave
Jackson$Show
Global$Great$Lakes
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Jackson$Show
Global$Great$Lakes
Food$Circus
Where$We$Live
Locker$Room
Locker$Room
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Locker$Room
Food$Circus
Where$We$Live
Jackson$Show
Global$Great$Lakes
Classic$JTV
Soundwave
JTV$Sports$Weekend/$
Summer$Spectacular
JTV$Sports$Weekend/$
Summer$Spectacular
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
The$Bart$Hawley$Show
Locker$Room
Locker$Room
Locker$Room
High School Sports
More than 180 high school football and
basketball games are telecast annually.
Extensive coverage on MySchool on jtv.tv.
TITLE SPONSORSHIPS
Title sponsorships currently available
EXCLUSIVE TITLE SPONSORSHIPS
ENHANCE YOUR COMPANY BRAND
AND COMMUNICATE YOUR MESSAGE
YEAR ROUND ON JTV
Businesses love the opportunity title
sponsorships provide in growing new
business and increasing market share.
Sponsor
graphically
and
verbally
incorporated into program telecasts, title
cards and lower thirds, sponsor brand
featured in co-branded composite logo.
Program title sponsors receive one :30
spot in program (30 per week) and thirty
promos in other programming. Feature
title sponsors receive one :30 spot
adjacent to feature. Title sponsorships
improve brand awareness and further
confirm your leadership in your market
and as a community supporter.
FOOD CIRCUS | Adrien Sharp and Lisa Spampinato host
the popular JTV food and restaurant adventure series.
$250/week or $12,000 annual
SCHOLAR ATHLETE OF THE WEEK | Weekly Locker
Room on-location feature awarding outstanding high school
student accomplishments.
$12,000 annual
GLOBAL GREAT LAKES | Weekly on-location profiles of
manufacturers and growth companies along with business
news features.
$12,000 annual
SOUNDWAVE | Weekly music and arts profiling up and
coming talent with on-stage performances.
$250/week or $12,000 annual
THE JACKSON SHOW | Jackson’s weekly community
events show featuring concerts, parades, festivals and more.
$250/week or $12,000 annual
All title
sponsorships
include:
~ Exclusivity
Protection
~ On-air and web
promo schedule
~ 120 thirty second
spots per month
in other JTV
programming
~ Product
placement and
feature segments
~ Dedicated page
for sponsored
show on JTV.TV
GGL
The Great Lakes’ rich manufacturing tradition comes to life in “Global Great Lakes”.
GGL showcases companies thriving in the new Global Economy. New products and
processes adapting to challenges in competition, workforce, supply chain and customer
base. Shot on-location, viewers are taken behind the scenes to see how and what is
being produced right here in Michigan. A new 30 minute episode is produced every two
weeks and airs 50 times on the JTV network and online. A positive light shines on
business and industry on “Global Great Lakes”.
Feature Package $2,900
“Global Great Lakes” benefits include:
On-Location production of segment featuring your company,
processes and products. A complete professional multiple
camera production will air in a feature segment in “Global
Great Lakes”. A mini-feature will also be produced for
inclusion in DVD and web product. The segment will be
included on the “Global Great Lakes” website and authored
for your website. Five DVDs will be created for your use.
• Marketing for Trade Shows, Reps, Web
• Talent Recruitment
• Employee Training Tools
• Staff Reward and Improved Morale
• Archiving of Company History
• Demonstration of Community Involvement
• Market Education
• Vendor and Customer Relations
Companies featured on Global Great Lakes include:
Classic Turning, Shinola,Omni-Source, Prospect Airport Services, Alro Steel, MACI, Contour Tool, Industrial Steel Treating,
Milsco, F.P. Miller, Jonesville Tool & Manufacturing, CertainTeed, Advanced Turning, Dowding Industries, MagTec, Chelsea
Milling Co., ELCO Enterprises, SKW Automation, Southern Michigan CNC, Peak Manufacturing, Boyers Tool & Die, American
Service Solutions, Labor Aiding Systems, Centrum Force, T1 Plastics, Orbitform, and Airmaster Fan.
ANYTIME ANYWHERE The programming on JTV is available everywhere to everyone
at anytime. JTV is carried on Comcast Channel 90 in the greater
Jackson market, WOW! Cable Channel 161 statewide and AT&T
U-Verse Channel 5380 in the Lansing-Jackson television market.
Online With 24/7 live streaming, JTV broadcasts online the entire
program lineup and is the only televison station to feature 100%
content carriage. 2,000 weekly online measured stream viewers.
Mobile The JTV live stream is accessable via virtually any
smartphone and mobile device including iPhone, iPad and Android
devices.
Channel 90"
Channel 161"
Channel 5380"
Locker Room
Local high school and college sports along with the
area’s major sports passions of auto racing and golf
featured on the weekly JTV Sports magazine show.
SUMMARY
JTV, Inc.
152 West Michigan Avenue Jackson, MI 49201
517.787.8817
www.jtv.tv
viewermail@jtv.tv
High Quality, Delivering Results
JTV has been honored with more than 25 international awards including the Telly,
Videographer, Marcom and Aurora for our production quality and content. Selected by
Crain’s as one of Michigan’s Cool Places to Work and chosen by the Jackson County Chamber
of Commerce as the 2009 Small Business of the Year. JTV is the proven leader in delivering
results. More businesses advertise on JTV than anywhere else.
Thank you for considering JTV, JTV.TV and JTV Studios. For further details or to
schedule an appointment, please contact us.