Convex 2012

Edition 2 2012
the official magazine of the promotional industry
Convex 2012
Show Images Pages 35-53
Bluebook Launch
Pages 69
The importance of
knowing healthy
margins vs markup
Page 16
APPA Member Benefits Inside
Edition 2 2012
the official magazine of the promotional industry
Regulars
Features
The Importance of knowing healthy
margins vs markup
10
President’s Message
5
CEO’s Message
5
APPA Milestones
22
Southern Regional Report
6
Arrivals and Departures
22
New Zealand Regional Report
7
APPA AWARD 2012 Winners
24-32
Northern Regional Report
8
Best New Catalogues Aus/NZ
24-25
New Members
9
Service to our Industry
26
NSW/ACT Regional Report
10
Life members
27
New Arrivals
14
Industry Distinctions
14
16-19
28-29
APPA Benefits
36-37
54-55
Platinum Award Winner 29
Prominent Promotional People Profile
Generation Next 30
Who is The Works Printing Group?
58
Best New Product
31
Who is Destination Home?
62
Best Stand 31
In Memoriam 66
Supplier Awards
32
Blue Book Launch
69
APPArition Advertising Booking Form
71
APPA Convex 2012 Image Gallery 35-53
President’s Message
Since the last issue of Apparition most of us have been fortunate
enough to participate in the APPA Roadshows 2013. The largest
travelling shows in our 25 year history.
I would like to personally thank the APPA staff for the months
of preparation and the flawless execution of these complex and
important events. Most of us have no idea of the extensive amount
of time and effort that goes into planning these events. I speak for
the entire National Board when I say the entire Roadshows were the
best to date. I noted that the integrity in which the screening process
was conducted was exemplary as always. We are very fortunate, as
members, to have staff that put the membership first consistently
and with such dedication.
In reflection in the first half of the 2013 selling period, times have
been particularly inconsistent. Never before has it been so important
to build trust between Suppliers. Decorators and Distributors. This
will be crucial for the success and growth of our industry. APPA will
continue to be an integral part of that success.
The Convex floor plans have been released and they have sold out in
less than 3 hours. It will once again be the largest promotional show
in Australia or New Zealand and will showcase the best Suppliers our
industry has to offer. The APPA Convex provides a series of quality
31
26
Edition 2 2011
the official magazine of the promotional industry
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Advertising sales enquiries: Maddie Walker – maddie@appa.com.au
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2 - 2007Walker
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Publisher
Australasian Promotional Products Association
Design – www.strategydirect.com.au matt@strategydirect.com.au
Reproduction in whole or part without written permission from APPA is strictly prohibited.
Opinions expressed are those of the individual contributors and not necessarily those of
the publisher. Information provided was belived correct at the time of the publication.
MAGAZINE PUBLICATION: APPA and its officers, employees, contractors and agents
(APPA) may not endorse or warrant nor have they verified in any way for the information,
products, services or particulars advertised. Views expressed in advertisements are those
solely of the advertiser and APPA does not take any responsibility and will not be liable in
any way for the information or services advertised.
The other huge benefit recently launched is the NEW APPA website
which includes a new, industry definitive search engine and quoting
systems. 3 years in the making, it is the foundation of some exciting
new developments coming in the next year.
As President, I commit to each of you that the National Board will
continue to ensure that your association moves forward finding
more benefits, increasing communication and providing the best
opportunities to bring the industry together to create better business
for all of us. I hope the next half of 2013 is productive and profitable.
The contact –
For more information contact
Karen Long
karen@longs.com.au
See you all at Convex 2013!
Karen Long I APPA President
::
CEO’s Message
APPA has been hard at work for the first half of this year supporting
and rewarding members with new benefits and opportunities.
16
business opportunities to all members and promotes professionalism
in our industry. Indeed the best way to increase your sales is to be
there and thoroughly work the tradeshow to find new Suppliers,
ideas and products for your customers. Being proactive with the end
users will be the only sure way to increase business in the later part
of 2013.
The Roadshows again topped last year’s record numbers for
attendance and exhibitors. APPA would like to extend our sincere
thanks to the Roadshow Sponsors and exhibitors for making the
shows so successful.
I personally attended Melbourne and I must say I was thoroughly
impressed with 3 Baldwin’s lawyer’s informative and entertaining
presentations. This type of workshop, if booked with them directly,
would have cost attendees over $500.00 each. Thanks to the team
from Baldwin’s for their dedication and professionalism.
The APPA Convex 2013 has launched! And we have SOLD OUT
the 250+ booths in less than 3 hours. Next year, we have already
booked additional space at the venue to ensure the show has the
proper opportunity to grow. This year you will exclusively find the
biggest and best Suppliers showcasing new catalogues, products and
services. With the larger size, you will need the FULL two days to
get through the show.
The biggest news from APPA recently is the launch of our new APPA
website. It re-confirms APPA Search as the definitive Industry Search
Engine and with a new quoting system built in, it sets a foundation
for a fully expanded job management system which should be
launched in the next 12 months. Over 3 years of tireless work has
gone into creating the new site. I encourage each of you to access
it and provide us with your feedback.
APPA has also been rolling out free education sessions for our
members. Professional development not only increases your
knowledge, but increases your sales. During the New Zealand March
show we had a comprehensive education session from C-force on
the best way to use local Suppliers in the indent process. In May we
also (in conjunction with Baldwin’s our legal Service Provider) rolled
out a 4 hour session on Trademarks, IP, contracts, and copyrights.
These sessions were rolled out to a total of 100 members in
Melbourne, Sydney and Brisbane. Feedback from members was that
these sessions were the best education they have seen in years!
All in all, this year is turning out to be a rollercoaster ride with our
industry reflecting the uncertainty which seems to be permeating
the general business community. You can be assured that APPA
will be working in the marketing media to support and promote
your businesses. I personally hope the next quarter brings each
of you success and growth. I look forward to seeing you at the
CONVEX 2013!
Wiliam Kestin I APPA CEO
The contact –
William Kestin
CEO APPA
ceo@appa.com.au
www.appa.com.au
::
Important note: No print proof will be supplied. Your print ready
PDF is also your approval to print.
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Are you interested in volunteering for your regional committee?
Email: feedback@appa.com.au
Southern – Regional Report
This year is moving very fast isn’t it? Can’t believe we are already
a third of the way through!
We trust the year has started off very well for you and that the
rest of the year will be successful as the busier months start to
creep up on us again… yes, not long till Christmas… (I hear you
screaming “no” already)!
It’s been a busy start with APPA especially with the APPA
Roadshows in March. It was fantastic to see so many faces there,
it was such a busy and vibrant place to be. I’ve heard great
feedback from both suppliers and distributors on how great these
events are becoming. Well done to APPA and the team for the
fantastic work you have done to put these shows on for us all to
enjoy. Looking forward to the APPA show this August in Sydney.
For those of you who visited Hong Kong this year, hope you were
able to pick out some of the new trends and products available,
including a great new item from an Australian company, which
I’m sure we will see more of in the months to come.
The contact –
Robert Williams
Southern Region Chairperson
robert@yourbrandunleashed.com.au
Michelle Howard
Southern Region Chairperson
michelle@productology.com.au
The Southern Region committee this year has been very
busy after the successful Christmas party. We put on another
successful Golf Day which we held just recently at Albert Park.
It was a fantastic event with a great turn-up.
A very big thank you to Nik Mirich (Headwear) and Jes schroeder
(David Golf) for all your amazing work in getting this together
for Southern Region. Many thanks to the other great sponsors
for making this day a true success. Below are the sponsors for
the Golf Day – show your support by supporting them, without
them these event’s would not be possible.
The Corporate Golfer
High Caliber Line
Logo-Line
Peros
Headwear Stockists
Fashion Biz
BIC Graphic
JS Embroidery
Simba Towels are the towel specialist
for ALL your towel needs. We have
a huge range of stock available for
immediate delivery and we also have
the best buying power in the country
for your indent towel programs.
Coming up soon as most of you would have seen are the first of
the educational’s. This event is being ran by APPA for us so make
the most of these events to bring yourself and your staff up to
scratch on various parts of the industry.
I would like to thank Mary Iles, Tony Kopp, Nik Mirich, Andy
Galbally and Anthony Brown for being an integral part of the
Southern Region committee. We would like to say farewell to
Mark from Ezitag and Sarah from PPI and thank-you for being
valuable members to our team over the years. Thank-you for your
support, we definitely couldn’t have done it without you both.
If there is anything you would like to see the local region doing,
or if you have any suggestions – good or bad, please do get in
touch with us as we would love to hear your feedback.
On another note, I would also like to introduce the new
members to APPA – under the Southern Region banner;
Stategic Flow Management VIC Distributor Australia
Novel Tees VIC Distributor Australia
I would also like to say a big congratulations to be the below
people who have recently had babies who are welcomed to the
APPA Community! Congratulations and best wishes!
Call or email us for a price list
and NEW 2013/14 brochure.
s'YM4OWELS
s3WIMMING4OWELS
s0ROMOTIONAL4OWELS
s4EA4OWELS
s"ATH2OBES s"EACH4OWELS
s3PORTS4OWELS
s'OLF4OWELS
s(AND4OWELS
s"ATH4OWELS
5 Great reasons
why towels are
a most effective
promotional
product:
1. When was the last time
you threw away a towel?
2. Towels last a life time.
3. Towels are a perfect gift
for men and women.
4. /NESIZElTSALL
p: 03 9729 4955
E:stadmin@simbatex.com.au
www.simbatowels.com.au
5. Towels have one of the
largest print areas of
nearly all promotional
products.
Scott – Vavavoom Melbourne
Bianca – Productology
Well that’s all to report from the Southern Region committee.
We look forward to continuing to serve you and look forward
to what’s ahead for the rest of the year within the Promotional
Products industry.
Best Regards,
Best Regards,
Robert Williams I Southern Region Chairperson
::
Are you interested in volunteering for your regional committee?
Email: feedback@appa.com.au
New Zealand – Regional Report
What a wonderful summer we have had! Farmers and
agriculture aside – sorry guys, but it is reminiscent of summer
as a child.
As we now wake up to daylight dawning later and the evenings
closing in. It is time to focus on what is ahead, including the new
financial year in New Zealand and one of my favorite events, the
APPA Convex show at Fox Studios, Sydney.
As well as two fantastic days of the trade show with leading
industry suppliers. We are always spoiled with amazing
education sessions, the not to be missed APPA Awards evening
and a Gala event, where the industry shines. DON’T miss it!
We have also recently, just launched our much anticipated
revamped website, an incredible tool tailored to our industry.
We have just completed our traveling roadshows around
Australia and at Mt Smart in Auckland. With record turnouts
from both suppliers and distributors, so thank you for your
support. The education session that our New Zealand Regional
Manager, Kellie organized, was excellent. We aim to please and
welcome your suggestions for future topics so feel free to email
Kellie on nzinfo@appa.co.nz
As always your New Zealand Regional Committee members are
happy to discuss benefits, education and so on.
6 www.appa.com.au
Committee members are;
Shane Duffy
Jack in the Box
Mike Modgill
Embroidery Works
Andre Schenk
Design A Gift Promotional World
Scott Ramsay
Europa Watch
The contact –
Christa Parsloe
New Zealand Region
Chairperson
Nick Donald
Premium Apparel
Christa Parsloe
Celebrations Group
christa.parsloe@celebrationsgroup.co.nz
I look forward to seeing you in August at the show.
Thanks for your ongoing support.
All the very best,
Christa Parsloe I New Zealand Region Chairperson
::
www.appa.com.au 7
www.appa.com.au
Are you interested in volunteering for your regional committee?
Email: feedback@appa.com.au
Northern – Regional Report
Hi Everyone,
Welcome to 2013 – the year of the snake, which is meant for
steady progress and attention to detail. Focus and discipline will
be necessary for you to achieve what you set out to create.
A start of a New Year where we smile and say “Happy new year!”
and fresh intentions fill the air as we set out to conquer our New
Year’s resolutions. If your resolutions list includes things like
“save time and money” or “exceed expectations” APPA can help
you achieve your goals by providing a range of opportunities to
help your business with the much anticipated release of the new
website.
The contact –
Joanne Madgen
Northern Region Chairperson
Joanne@capcit.com.au
If you haven’t already, please check it out and ensure your
details are up to date with your company logo etc. to take
advantage of online quoting, creating your own catalogue,
educational downloads, this is just to name a few. Plus an easy
and super-fast search to find members and over half a million
products online. This new powerful tool is exclusive to members,
we strongly advise to use it to your advantage.
The snake also symbolises academia and the pursuit of
knowledge, which takes us to our first education event for the
year. The event was held at Dockside showcasing Intellectual
property, including licensing, trademarks, copyright protection
and patents presented by Baldwins Intellectual Property
Lawyers. For all those who attended this was undoubtedly,
valuable free information for your business. The NR Board are
also working hard on bringing a second education event with a
factory tour, involving one of our reputable Brisbane suppliers,
for later in the year. We encourage you and your team to
attend education sessions to keep up to date with product and
technology knowledge, decoration processes and systems put
in place.
A quick re-cap on last year’s Christmas Party, as always it was
a memorable and fun evening with 70 members and guests
attending The Boo for BBQ, beers and bowls! It was a great night
to celebrate and catch up with our friends in the industry.
A special thank you again to our generous sponsors:
Epicentre, Headwear Stockists Qld, High Calibre Line, JS Laser
Engraving, Logo-Line, Peros, Shiny, Superior Active wear & Flip
Promotions (Distributor).
Product Sponsors: Frampton Concepts and Specialty Balloon
Printers.
See below for some great pictures from the party and we are
pleased to advise plans are also underway for our annual Social
Golf Day to be held at North Lakes Golf Resort on the 18th July
and the Christmas Party celebrating 25 years of APPA. We want
make this an unmissable end of year event, to celebrate such a
milestone to be held at a well-known and popular venue.
Look out for further details in your inbox or on the APPA
Facebook page.
8 www.appa.com.au
We also say farewell to Melissa Ryding from Rippin Threads,
Who sadly has stood down from the board. Melissa has
dedicated countless hours organising social events including the
biggest one, our Christmas parties. Her valuable knowledge and
contribution on the board has been truly appreciated over the
past 5 years. On behalf the NR Board and members we sincerely
thank you Melissa for all your efforts and wish you all the best.
On a brighter note the NR Board welcomes back Mr Allan
Murray from Epicentre who is our newly appointed National
board representative, taking over from Narelle Beaton.
2013 Northern Region Committee stands as follows:
NR Chairperson:
Joanne Madgen
Capital City Connections
Ph.: 07 3216 1771
email joanne@capcit.com.au
Secretary:
Jacki Cocking
Headwear Stockists Qld
National board representative: Allan Murray
Epicentre
Committee Members:
Narelle Beaton
Logo-Line
Brian Chart
Flip Promotions
Mary O’Brien
Stickers & Stuff
As always, we welcome members to attend our board meetings.
If you are interested in joining the committee or wish to attend
our next board meeting which are generally held every 6 weeks,
please do not hesitate to contact one of us.
In closing, another successful roadshow tagged the busiest
ever. Once again, here in Brisbane the Roadshow was a sellout
with over 300 members and non-members combined attending
the event which was held at the newly refurbished RNA Show
grounds. Congratulations to the APPA staff and their sponsors
for making the travelling roadshow a huge success. We can
only anticipate the winter CONVEX will be bigger and better. If
you haven’t already, now is the time to book your flights and
accommodation for Sydney. APPA 21013 Convex is from 21st
to 22nd August and is held at the Royal Hall of Industries - Fox
Entertainment Complex.
Take care and look forward to seeing you in Sydney
Joanne Madgen | Northern Region Chairperson. ::
New Members
M/Ship Type Legal Entity
State/ Country
Contact
Phone
Email/ Web address
Distributor Alba Print Management NSW Charlie De Sousa
02 9211 5775 charlie@albaprint.com.au
Supplier Apparel Republic | Easy Wolf NSW Tony Wolfson
02 9516 4088 tdwolfson@pgamember.org.au
Distributor Ausia Agencies WA Alice Zhang
08 9312 7618 ausia@iinet.net.au
Decorator Aussie Mills Embroidery QLD Scott Robinson
07 5596 3905 service@aussiemills.com.au
Supplier
Bang Stationery and Packaging VIC Michael Pilioglou
03 9462 3877 michael@bangplastics.com
Distributor Branded Australia QLD Susan Torv 07 5527 1722 admin@brandedaustralia.com.au
Supplier Collins Debden Pty Ltd NSW Kim Henretty 02 8831 3000 sales@collinsdebden.com.au
Supplier Corporate Reflection QLD Shelley Gunn 07 3535 9500 salesmanager@corporatereflection.com.au
Distributor Custom Gear | Brand Support Agency NSW Eric LaRocca 02 9090 2030 eric@customgear.com.au
Distributor Focus Promotions NSW Mark Foggitt 02 9972 9840 mark@focuspromo.com.au
Supplier Growing Memories Christchurch
Ross Tindall 03 3514914 growingmemories@xtra.co.nz
Supplier Identity Matters VIC Lisa Cairncross 03 9583 6000
lisa@identitymatters.com.au
Supplier Jule Wear NSW Matthew Buttsworth 02 9760 1155 sales@jule.com.au
Supplier
KeePromo Australia Pty Ltd NSW Brittany Gao 02 9191 7570 brittany@keepromo.com
Supplier Kiwi Stuff Limited Christchurch Roger Cowell 03 380 5000 roger@kiwistuff.net.nz
Supplier Le’Win Corporation Pty Ltd VIC Paul Ribas 03 9562 8139 paulr@corpcollection.com.au
Distributor Mega Promotions VIC Gary Wallis 03 9419 0066 sales@megapromotions.com.au
Supplier Nova Sublimation Australia P/L NSW Toby Warne 02 8332 3042 toby@novasub.com.au
Distributor Novel Tees VIC Oly Zavadsky 03 9532 2100 oly@ntees.com.au
Supplier POS Product Solutions VIC Troy Bradbury 03 9008 5274 info@infoshade.com.au
Supplier Prime Mover Workwear VIC Jason Baxter 03 9416 7088 jason@primemoverworkwear.com.au
Distributor Snappy Uniforms QLD Jon Mewton 0414 392 825
jon@snappyuniforms.com.au
Distributor Stitches Embroidery NZ Tim Baker 09 4384081
tim@stitches.net.nz
Distributor Strategic Flow Management VIC John McLean 03 9646 1133 john.mclean@sflow.com.au
Distributor Tara Marketing NZ Dorothy 03 3717440 i
nfo@taramarketing.co.nz
Supplier Telegram Custom Projects VIC Michelle Quinn 03 9318 0822 mq@telegramcustom.com
Distributor The Gift Burrow NSW Marie Simunovic 02 8021 0351 marie@theburrowgroup.com.au
Supplier The Resource Group Pty Ltd NSW Donald|John Ward|Hunter 02 8882 1888 don@resgr.com.au
Distributor Thrive Promotional Products & Corporate Gifts NSW Morgan Mackey 02 9977 0215 info@thrivepromotional.com.au
Supplier Wizid Pty Ltd Peter Holz 02 4351 9566 peter@wizid.com.au
NSW A warm welcome to the
following new members
www.appa.com.au 9
Are you interested in volunteering for your regional committee?
Email: feedback@appa.com.au
NSW/ACT – Regional Report
On the 26th of February we held a very successful golf day;
many thanks go to Castle Hill Country club for putting on
great weather and a special day. We especially thank our
sponsors and all the players, without you all contributing it
would not be the same. We are thrilled at the way suppliers
support and reward their distributor customers through this
event.
The contact –
Doug Derriman
NSW/ACT Regional Chairperson
Doug@orso.biz
We had 88 registered players and all positive responses
from our feedback survey which circulated soon after. If
you missed out or would like to know more about next year
please contact us. You can expect it to be around the same
week next year so add it to your diaries now.
It was great to see each hole supported by a sponsor, plus
Sporte Leisure added even more Pizazz by providing a
“personal touch” to their tee. Would love to see more of that
next year!
We are looking forward to a huge Convex and then supplying
you with a spectacular Xmas party in 2013.
2013 NSW/ACT Region Committee stands as follows:
Stephen Skala
Sands Promotions
Tim Morris
Value Added Promotions
Doug Derriman
Orso International
Doug Derriman I NSW/ACT Regional Chairperson
::
We welcome 3 new APPA distributor members this quarter
from NSW & ACT; Focus Promotions, Thrive Promotional
Products and Custom Gear. We also welcome Five Star
Quality Products as a new supplier. Please give them your
support.
Education was held nationally this May with an in depth look
at Intellectual Property. Great to see a nationally consistent
message being rolled out, we will also hold another factory
visit later this year before convex.
We are constantly on the lookout for fresh faces in our
committee. Please contact us if you are interested in having
your say and offering your valued contribution to your
association and industry.
Arrivals and Departures
Prime Source Update:
We welcome Claire Bunyan to our Prime Source Team,
as Account Manager. Claire has come from a sales
background, but is new to this industry.
Claire has two children, and loves exploring our scenic
country by walking, mounting biking, road trips & fishing.
She is looking forward to meeting everyone (if you
haven’t already met her) and we are sure you will
love her bubbly personality just as much as we do.
Contact Claire,
Phone: 09 526 1101
E-mail: claire@primesource.co.nz
-------------------------------------------------------------------------10 www.appa.com.au
Karen Haitana – New Zealands, All About Promotions
welcomes Karen Haitana, newest staff member, to the
Customer Service team. Karen has never been in the
Promotional world before and has picked it up very quickly
and is doing a fantastic job – Clients love her as we do.
----------------------------------------------------------------------------
APPA new arrivals
Parents
Company
Baby’s name
Sex of baby
DOB
Weight
Krystal & Logan Sutton
Futre Grafix
Austin Ray Sutton
Boy
23rd October, 2012
7lb 13oz
Parents
Company
Baby’s name
Sex of baby
DOB
Weight
Parents
Company
Baby’s name
Sex of baby
DOB
Weight
Matthew Watson
& Fiance Annette Shaw
Bottles of Austalia
Jamie Helen Watson
Girl
28th November, 2012
9lb 10z
Leanne & Steve O’Sullivan
Handline
Ashlee Rose O’Sullivan
Girl
21st November, 2012
??
Parents
Company
Baby’s name
Sex of baby
DOB
Weight
Marco & Bianca
Productology
Arabella Rose
Girl
8th June, 2012
7.11
Parents
Company
Baby’s name
Sex of baby
DOB
Allissar Tawadros
Chilli Promotions
James Tawadros
Boy
26th April 2013
APPA Newlyweds
Couples names
APPA member company
Date of wedding:
Location of wedding
Noel Eggins & Dianne Brewis-Eggins
COMPANY
After 27 years together,
23rd October, 2012
Stained Glass Chapel,
Las Vegas, Nervada, USA
Couples names
APPA member company
Date of wedding:
Location of wedding
14 www.appa.com.au
Mitch Brown & Charmaine Brown (Nee Allerby)
Yetimo, NSW
16th February, 2012/2013??
Merribee, NSW
www.appa.com.au 15
The
Cover Story
The contact –
William Kestin
CEO APPA
ceo@appa.com.au
www.appa.com.au
Resources:
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php?action=authorize>
-------------------------------------------------------<http://www.inc.com/resources/startup/
articles/20041201/grossmargins_
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Working on this
Cover article still...
By: William Kestin APPA CEO
How to calculate the difference between
margin and mark-up
One of the often misunderstood, but crucial parts to successful
promotional product selling is knowing how to calculate the
difference between margin and mark-up.
may never charge your customer this rate, it’s important from
a profitability perspective that this time is also incorporated
into the formulas below.
Gross margin (sales minus direct costs) is what is left over
after costs associated directly with the sale of a product, such
as decoration and freight, are paid for. This is an extremely
important number for every business to manage, as it impacts
your risk and return. From a sales perspective, account
managers are often paid on profit from sales, so every account
manager should be aware of how this formula affects them.
Often companies will apply a mark-up and hope that this will
automatically equate to successful profitable margins.
Nothing could be farther from the truth.
Also, be aware that the factors impacting gross margins
may change over time. For instance, the change in currency
rates, fuel levies, or products that are included in catalogue
programs guaranteed at one price only to have the price
change with the release of a Supplier’s new price list. Finally,
track your gross margin over time to be sure that it does
not slowly deteriorate and lead to cash flow problems.
I often get asked “How can some of these companies survive?
I’ve just had someone quote against me and they have only
put 10% on the Suppliers price!” The short answer is that they
can’t. Consistent low-balling of margins is one of the most
common reasons companies go broke.
To help demystify the first step in this important process, we
have laid out some formulas to help members understand the
successful application of profitable mark-ups.
Keep in mind that this does not incorporate another key factor
to profitability, which is the time you spend on each order
(wages). We would encourage every member to work out an
hourly rate of what it costs for their staff (or own) time spent
working. There is a reason that when end-users work with an
ad agency that they go on ‘the creative clock’. Although you
16 www.appa.com.au
We welcome your feedback on this important issue:
feedback@appa.com.au
Understanding Margin:
Understanding Markup:
What is Margin?
Margin is the percentage difference between the selling price and the
profit.
What is Markup?
Mark up is the percentage difference between the actual cost and the
selling price.
Margin Formula:
Gross Profit Margin % = (Sales Price – Cost) ÷ Sales Price x 100
Markup Formula:
Mark up % = (Sales Price – Cost) ÷ Cost x 100
Example: If you sold 500 USB’s to your customer at $10.00 each.
The cost of the USB was $5.00 each plus a setup charge of $60.00,
freight charge of $30.00 and printing charge of $1.50 each.
Example: (same as above) If you sold 500 USB’s to your customer at $10.00
each. The cost of the USB was $5.00 each plus a setup charge of $60.00,
freight charge of $30.00 and printing charge of $1.50 each.
Questions:
a) What is the margin?
b) If you want a 30% margin, what is the price of each USB?
Questions:
a) What is the markup?
Solutions:
a) The total cost for each USB is calculated as follows:
The setup and freight charges for each USB are:
Setup Charge
Freight Charge
Total
Setup & Freight
$60.00
$30.00
$90.00
$90.00 Divided by 500 USB’s = $0.18
Therefore $5.00 (buy price) + $0.18 (freight + Setup) + $1.50
(printing) = $6.68
Apply to the margin formula:
Percentage Margin = (Sales price – Total Cost) Divided by Sales Price x 100
Percentage Margin – ($10.00 - $6.68) Divided by $10.00 x 100
Percentage Margin = 33.20%
b)
b) If you want a 42% markup, what is the price of each USB?
Solutions:
a) Percentage markup = ($10.00 - $6.68) Divided by $6.68
Percentage Mark-up = .4970 x 100
Percentage Mark-up = 49.70%
b)
Sales price = (42 / 100 x Total cost) + Total Cost
Sales price = (42/100 x $6.68) + $6.68
Sales price = $9.48
The misunderstanding between Margin & Mark-up:
As illustrated above the difference between margin and mark-up is the
difference between the sales price and the total cost (Sales price – Total
cost) relative to Sales price (margin) and relative to Total cost (mark-up).
Profit is measured against sales not total cost and thus mark-up is not a
measure of profitability whilst margin is.
Percentage Margin =
(Sales price – Total cost) Divided by Sales Price x 100
Sales price = Total cost divided by (1 – 0.3)
Sales price = $6.68 divided by 0.7
Sales Price = $9.54
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The Importance of Knowing Healthy Margins verses Mark-up
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SPAM – The right to be let alone
“The right to be let alone - the most comprehensive of rights and
the right most valued by civilized men.”
– Justice Louis Brandeis said in 1928, Olmstead v. U.S. Government
The contact –
Editor
info@appa.com.au
www.appa.com.au
Resources:
-------------------------------------------------------ACMA.
www.acma.gov.au
-------------------------------------------------------Electronic Frontiers Australia.
www.efa.org.au
--------------------------------------------------------
Throughout the year our industry is targeted by criminals.
These emailing scam artists have become very professional.
We have all become accustomed to ‘Nigerian t-shirt’ requests
etc. But now scam artists are providing what appears to be
valid credit card numbers and producing what would appear
to be legitimate orders.
A number of unsuspecting members get burned each year by
these companies. Please stay alert to these companies. Here
are some tell-tale signs of a scam artist.
• A sudden enquiry that seems to be directed to an
undisclosed recipients
• A willingness to buy with a credit card without seeing
samples
• A request for unbranded product with tight delivery
deadlines
• A mention of a referral from one of your customers
without a mention of who they are.
Always:
• Check the name of the person on Google and other
search engines for previous scamming history.
• Check with the bank about the validity of any credit
card PRIOR to sending any goods.
• Check the client’s business location on Google Earth
or other mapping sites.
• Check with APPA to see if we have been advised of them
in the past. (we try to alert members as we hear about
them, but some resurface).
26 www.appa.com.au
What is spam?
Spam is the common term for electronic ‘junk mail’–
unwanted messages sent to a person’s email account or
mobile phone. The content of spam messages varies.
Spam now makes up the majority of email traffic. Billions
of unwanted spam messages clog up the internet, disrupt
email delivery, reduce productivity and irritate users.
It is important to note that APPA has never (and will
never) provide or sell our database to outside companies.
Distributors details are listed on the front end of our website,
but a list cannot be downloaded. So if you receive Spam
and you suspect the company has gotten your information
from APPA, they must have individually downloaded each
member’s details.
Suppliers information is protected. Some OS factories do
individually copy each member’s details. If they use the
APPA name as a referral, please notify us immediately as we
immediately take action to report and control information
from that company in the future.
Many of you have received unsolicited emails asking for
random quotes on large quantities of branded or unbranded
stock. Many of these ‘customers’ are willing to provide credit
card details. These are almost always scams.
Never ship stock to an unknown location, check on line
mapping systems to verify the address exists. Often even if
the credit card clears, credit card companies allow reversal of
charges if the product or service doesn’t meet the customer
expectations. Before you know it, the charge has been
reversed and your stock (and the ‘customer’) are long gone.
If you have any questions about the legitimacy, please
contact APPA for advice.
How do I know its spam?
Any message that doesn’t meet the following three conditions is defined as
spam:
• Consent – the message must be sent with your consent
• Identify – the message must contain accurate information
about the person or organisation that authorised the
sending of the message
• Unsubscribe – the message must contain a functional
‘unsubscribe’ facility to allow you to opt out of receiving
messages from that source.
Messages do not have to be sent out in bulk to be considered spam. Under
Australian law, a single electronic message can also be considered spam.
Australia’s anti-spam legislation – the Spam Act 2003 - covers email, instant
messaging, SMS (text messages) and MMS (image-based mobile phone
messaging) messages of a commercial nature. It does not cover faxes,
internet pop-ups or voice telemarketing. Telemarketing calls are covered
by the Do Not Call Register.
• unsubscribe - legitimate businesses do not operate in the same way as
professional spammers, so unsubscribing to their emails can be a quick,
low-risk way to prevent future spam. Under Australia’s spam laws,
businesses must honour your unsubscribe request within five working days.
• check the email addresses the business has sent the message to - sometimes
emails from your old addresses are automatically forwarded to your
new address.
You’ll need to know the old address if you want the business to remove it
from their list.
You can also lodge a complaint or report spam to the ACMA in a number of
ways, which are detailed in the Reporting spam section of their site. While
the Spam Act covers the sending of spam messages, it does not cover their
content, other than to determine whether or not a message is commercial. If
you would like to report spam that contains illegal content such as pornography
or online gambling links, contact the ACMA’s Content Assessment Team by
emailing: online@acma.gov.au or by complete an online complaint form.
Some spam messages are sent by professional spammers, while others are
sent by legitimate businesses that have failed to comply with Australia’s spam
laws. There are a number of ways to deal with spam from intentional and
unintentional spammers.
If you receive an email that seems suspicious, for example, you don’t
recognise the sender or the subject line looks dubious:
• don’t reply or click on any links, including ‘unsubscribe’
(doing this may result in receiving even more spam or lead to malicious
software being installed on your computer).
• don’t buy products or services advertised in the message.
• delete the message without opening it.
If you receive a message from a legitimate business, for example a financial
institution or shop, but do not want to receive messages from that
organisation, you can:
www.appa.com.au 27
SPAM – The right to be let alone
How can I protect myself from spam?
Exemptions.
You can reduce spam by:
The following organisations are exempt from the Spam Act:
• protecting your email address and mobile phone number
• government bodies
• installing and using spam filtering software
• registered political parties
• checking the terms and conditions when you purchase products or sign
up for services or email newsletters
• charities
• boosting your internet security to ensure that spammers can’t send
spam via your computer.
• educational institutions (for messages sent to current and former students).
Email scams and fraud.
Spam is often used to carry out fraud. Be suspicious of any offer that sounds
too good to be true – it probably is.
Zombies: spam is sent through your computer without your consent.
Sometimes spam is channeled through your computer and sent to other
computers without your knowledge or consent - so you appear to be the
sender. This known as zombie spam. Zombie spam can occur if your computer
is infected with malicious software such as a virus. Visit “Protecting yourself
online” on the ACMA’s website to find out more about zombies and how you
can protect yourself from malicious software.
I want to forward my spam emails to the ACMA anonymously.
This option is not recommended. This is because the process of forwarding
the spam email removes important information about the spammer that the
ACMA requires to track down the spammer. This means the ACMA may not
be able to fully investigate your report and ultimately identify the spammer.
However, if you want to forward spam anonymously, you can email it to:
anonymous@submit.spam.acma.gov.au
A note on registering as a spam reporter.
• religious organisations
Messages sent by these organisations must relate to goods or services and the
sender must be the supplier of those goods or services.
Codes of practice.
Australia’s e-marketing and internet industries have developed separate,
complementary codes of practice to supplement the Spam Act. The codes
elaborate the requirements of the Spam Act and provide procedures to enable
organisations to comply with the Act and handle spam complaints. The “eMarketing code of practice” was registered on 16 March 2005. The Australian
Direct Marketing Association (ADMA), which developed the code of practice
with other industry and consumer representatives (including APPA), also
developed the “Best Practice Marketing Guidelines” for industry. The Internet
Industry Association (IIA) developed “The Internet Industry Spam code of
practice” and it was registered on 16 March 2006. For more information visit
the IIA’s website at: www.iia.net.au
Where can I get more information
on spam?
The ACMA’s website provides comprehensive information and practical tips
about spam on this website. You can find out more about:
Registering your details makes your spam reports much more useful to the
ACMA than reports from an anonymous source.
• understanding spam
Reports of spam that include a submitter’s name and contact details provide
• ensuring that you don’t spam
stronger evidence than anonymous submissions, increasing the likelihood
of a successful prosecution. Please note that registration is only available to
citizens of Australia or one of its territories (e.g. Christmas Island, Norfolk
Island, and Australian Antarctic Territories). Under the Spam Act, it is illegal for
unsolicited commercial electronic messages that have an Australian link to be
sent, or cause to be sent. A message has an Australian link if it originates or
was commissioned in Australia, or originates overseas but has been sent to an
address accessed in Australia. The legislation sets out penalties of up to
$1.1 million a day for repeat corporate offenders.
• reporting spam
The main Acts associated with anti-spam legislation are available on line by
searching under the Spam Regulations 2004 and the Telecommunications
Act 1997 (incorporating the Spam (Consequential Amendments) Act 2003).
28 www.appa.com.au
• avoiding spam
• protecting yourself online
• lodging a complaint
• contacting the ACMA’s Anti Spam Team about spam
• the legislation and codes of practice relating to spam
The ACMA has developed free software for you to download if you wish to
report spam directly from your Microsoft Outlook and Outlook Express email
programs. Once installed you can delete and report spam you receive in your
email directly to the ACMA - with just one click of the mouse. ::
BLEED BLEED
Email obsession
Email obsession ‘harms recovery
of the economy and our health’
Editor
info@appa.com.au
www.appa.com.au
Britain’s economic recovery could be strangled by an
obsession with communicating via email and voicemail, a
London businessman has claimed.
Stephen Taylor, who runs promotional and merchandising
company Propaganda, says UK firms risk losing out to
international rivals because they rely on digital technology
as a “safe harbour for mediocrity”, rather than talking to
people directly.
He spoke as a study by researchers at Loughborough
University found “email stress”, caused by staff having too
many digital messages to deal with, is leading to increased
health problems and reduced efficiency.
Mr Taylor said: “People hide behind the invisible walls of
email, voicemail and no-name policies on switchboards.
Mediocre performers survive in companies by saying they
are too busy, and it’s a constant frustration that you cannot
get through to anyone.
“When you do, you are greeted by indifference and a
negative ‘I’m too busy’ attitude, or the deadening silence
of email.”
Mr Taylor, 42 — jokingly calling himself a self-made ‘Lira’
millionaire by the age of 29 — added: “If we don’t shape up
someone else from another country who does care will take
the business. It is getting worse. Email and voicemail are
slowly strangling British business. It is death by computer.”
He told how while he was in Singapore recently he had
an idea he wanted to put to advertising agency McCannErickson: “I looked their number up, got through to the MD’s
PA, and within 10 minutes he had called me back, asking
how he could help.
30 www.appa.com.au
“In the UK, I probably wouldn’t have been able to find their
number on the website, and if I had got through would have
been asked to write an email that would have gone unseen
or unanswered until the opportunity had passed. The
warning is clear: if you hide behind email, you are missing
opportunities unearthed by real conversation.”
Our promise...
Professor Tom Jackson of Loughborough University,
who has been dubbed “Mr Email” due to his research
into information technology, studied staff working in a
government department. He found a link between the
volume of emails people had to deal with and increased
blood pressure, raised heart rates and the levels of stressrelated hormone cortisol.
To set the standard for creative, refreshing, innovative & uniquely
designed sublimated apparel
His paper concludes: “Long-term short sharp increases
such as this can lead to chronic health conditions such as
hypertension, thyroid disease, heart failure and coronary
artery disease.”. ::



Reliable deliveries
The more emails people had to handle, the less efficient
they became.
Our deliveries arrive on time. Production control at our own manufacturing facility allows shipment
reservations to be set when placing orders locking in delivery dates.
BLEED BLEED
The contact –
BLEED BLEED
By: Danny Buckland & Maxine Frith – Courtesy of London Evening Standard.
Peace of mind
We encourage pre-production sampling to ensure 100% customer satisfaction. Checking your garments
before full production will ensure colours and styles match your expectations.
Expert tools and resources
You and your clients can enjoy the benefits of our Design Your Own web based design facility, purpose
built production system, precision construction methods and high end graphics.
Contact us by emailing info@blackchrome.com.au to enquire about distributor opportunities or hop
onto our website for more details www.blackchrome.com.au
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APPA bottomline
benefits
APPA Memberships provides tangible value from our Service
Providers who offer exclusive discounts to all APPA Members.
Apex Insurance Brokers Saving members over 40% off
their previous rates – Now more than ever, income protection
and liability insurance is crucial. Contact: lucy@spexib.com.au
Ph: 1300 85 APEX
The Qantas Club A verification of membership letter from APPA is
required to redeem this benefit.
1 year (inclusive of joining fee) $585 (usually $805)
2 years (inclusive of joining fee) $855 (usually $1155)
Contact info@appa.com.au
Blaise-Drake & Co International Promotional Product
Sales and Marketing Training
Contact: david@blaisedrake.com or
rick@blaisedrake.com Ph: 0011 1610 685 9700
Laser & Sign Technology
Contact: Clinton Wood
Email: clinton@lastech.com.au
Ph: 02 9584 9499
Pantheon 5% discounts on specific upgrades exclusively for APPA members.
The Xebra system covers sourcing and quotes with images, through
accounting, “the ultimate software for Promotional Products
Distributors”. XebraSource™ and MyPromoSource.
Contact: jmclaren@pantheon.com.au
Ph: 02 4389 8600
AdNews 10% discount advertising rates in the
Promotional Directory and 30% off subscription price.
Baldwins is a leading intellectual property firm practising in Australia and
New Zealand. Baldwins would like to offer APPA members a Free “IP Boost”.
This involves a 30 minute consultation with Baldwins in person or over the
phone at no cost. APPA Members also receive 15% off the fee component of
their first bill.
Contact: emma.crowley@baldwins.com or
Ph: 09 359 7720
Australian Air Express Bags A verification of membership
letter from APPA is required to redeem this benefit.
1Kg Airbag – $7.25 |3Kg Airbag – $ 7.76
5Kg Airbag – $12.42
Contact: info@appa.com.au
36 www.appa.com.au
Macanics can help you with all your graphic design requirements
including, flyers and advertisment design, logo design or redraw, and
all your printing needs.
Macanics offers all APPA Members a 10% discount off graphic art as
well as one free logo redraw per year. We are located Auckland NZ
Contact: Rae Travis Director/Graphic Designer
Ph: 09 415 9482 Email: rae@macanics.co.nz
Handline provides the highest quality direct marketing, finishing and
Contract packing and mailing at an affordable price for APPA Members.
Contact: Steven O’Sullivan
Email: handline@handline.com.au
Phone: 03 9706 4448
Blue Book & Blue Blast Worth over $40,000 in
discounts exclusively for APPA members.
Contact: wayne@appa.com.au
Altus Q Coaching and Training Whether you manage a major
promotional company or you’re an owner manager, your business is of great
value. Altus Q is a training and coaching provider whose programmes helps
you better understand your business at each stage of its cycle, and restores
the edge to your business life. Discover how Altus Q can help you put into
action the changes that will shift your business to the next level.
Contact: +61 (0)408 11 26 11 www.altusq.com.au
B2B PromoProducts B2B PromoProducts provides all-inclusive support
and financial backing to independent business, operating as B2B Affiliates,
and as APPA Members you will recieve a 25% discount off our joining fee.
B2B is a community or alliance of indiependent small-medium sized
Distributor businesses operating under the B2B Brand across Australia and
New Zealand. We provide state-of-the-art systems, marketing and financial
support. Contact: 1300 222 776 www.b2bpromo.com
MailCall mission is to provide a consistently efficient, professional and
friendly courier service to a range of clients across the entire Sydney and
Melbourne metropolitan area. This is achieved through developing
innovative technology and challenging the traditional boundaries
of the transport industry. APPA Members receive a discounted rate,
but you must have an authorisation letter to receive this rate.
Contact APPA for this letter.
SGS Product Testing, Product Inspections Overseas, Product Safety Reports.
Contact: philip.hocking@sgs.com or
ray.hartland@sgs.com Ph: 03 9790 3400
TNT
Discounted rates in Australia and New Zealand. TNT is one of the world’s
largest freight providers and offers APPA member’s exclusive rates on both
Road Freight and Air Freight. You must have a letter of authorisation from
APPA to receive this discount. Contact: info@appa.com.au
TNT Australia – blake_pardey@tnt.com.au or Ph: 02 8304 8008
TNT New Zealand – lana.kruger@tnt.co.nz or
Ph: +64 9 256 7893
MediaBizNet
MediaBizNet is a new directory, search and networking site for the media
and marketing industries. MediaBizNet has a special introductory rate for
APPA members. Currently every member already has a free listing, and only
APPA members are allowed to be listed in the promotional products section.
Enhance your listing for less than $40 per month.
Contact: info@mediabiznet.com.au or
James Winter – National Sales Manager
Ph: 02 9327 3876 www.MediaBizNet.com.au
CourierPost is one of New Zealand’s premier courier providers, with a
reputation for the speedy and reliable delivery. CourierPost is now offering
exclusive additional benefits to APPA members. As a member of APPA,
CourierPost is happy to offer special pricing across our entire product range,
i.e. trackpaks, parcel tickets, freight forwarding and our Eco range. To take
advantage of this offer, simply contact us to arrange either an account
with CourierPost, (or for existing customers to arrange an amendment
to your current pricing). Contracts will be on CourierPost’s standard
terms and conditions for business customers.
For more information simply contact:
nzinfo@appa.net.nz for the necessary forms to complete.
Free APPA Educational DVDs APPA supplies 9 free titles of educational
DVDs for members to train their staff.
Contact: info@appa.com.au or log in and
order from the APPA online store
at: www.appa.com.au
DHL Express are an Air Express provider, offering fantastic rates in
Australia and New Zealand on international express courier services for APPA
Members. To open an account, or have your existing DHL account changed to
reflect the exclusive APPA Member rates go to:
Contact: DHL Express Australia: www.simplydhl.com/au/appa DHL Express
New Zealand: www.simplydhl.com/nz/appa
(DHL will contact APPA to confirm membership before rates are applied)
Kiely Thompson Caisley is a boutique law firm which provides
specialist employment law and industrial relations advice. They have offices
in Auckland and Wellington. Special offer to APPA Members 15% discount off
the fee component of their first bill. Opportunity to attend at no cost a series
of 6 free employment law seminars in a group of 12 or more
small business owners.
Contact: nzinfo@appa.net.nz for more details
Discounted PMS Books from APPA Pantone Colour
Guide – Solid, Coated and Uncoated for $187 AUD, $195 NZ
and Metallic Boos $99 AUD, $102 NZ (all inclusive of GST).
Contact: info@appa.com.au or
nzinfo@appa.net.nz
Marty Daley Graphic Design With years of industry experience and
offers special rates exclusively to APPA members. All forms of graphic design,
logo re-draws, artwork preparation and artwork approvals. His expertise and
pricing provide excellent benefits to APPA Members. Call to find out more.
Contact: Marty Daley
redraw@martydaley.com.au
or Ph: 0402 117 005
Hayes Knight is an innovative chartered accountancy practise.
We offer APPA members a 10% discount off the time and
cost of preparation of your annual financial statements
as well as free attendance to our regular Business
Booster and Business Evaluator seminars and workshops.
Alpha Dezine All members have thier own price break on all services.
- Like virtual samples for only $1.00! Basic Artwork Service - only $6,95,
Embroidery Digitizing $2/1000 and much more.
Contact: 09 2823365 www.alphadezine.com
Royale Asia has been providing customised global express delivery
solutions to clients worldwide since 1980, Save 25% as an APPA member.
A verification letter from APPA must be provided
to receive this benefit. Contact: info@appa.com.au
Centrica Group P/L Centrica provides packing and lodgisitc assistance
for promotional companies as well as mass-mailing services.
Contact: Mr Roland Knight
Email: roland.knight@centrica.com.au Phone: 02 9406 8000
Fax: 02 9406 8080 www.centrica.com.au
Customer Service Team Australia: 131 406
New Zealand 0800 800 020
www.appa.com.au 37
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www.appa.com.au 51
Prominent
Promotional
People Profile
Logan Sutton –
Future Grafix
Q Where’s Home?
A New Plymouth, Taranaki
Q Best thing about your Job?
A It would have to be the people. We have a great bunch of clients and an even greater team
Q What’s your pet hate?
A Clients supplying artwork in Microsoft Publisher!
Q Favourite food?
A I would have to say my wife’s lasagne tops everything.
Q First Job?
A While at school I worked weekends in a book shop as a sales assistant. My first full time job was as a graphic designer in a publishing house.
Q Best achievement – Business and Personal?
A Best business achievement was winning the 2007 Young Entrepreneur of
the Year Award – Best personal achievement publishing my first book
(I was 16 at the time)
Q What’s the meaning of life?
A I’ve always believed the meaning of life is to make your life meaningful.
52 www.appa.com.au
Prominent
Promotional
People Profile
Matty Moss –
Strategy Direct – Design Studio (VIC)
Q Where’s Home?
A I’ve call a lot of places home, but right now, south east suburbs of Melbourne.
Q
A
Best thing about your Job?
I have the greatest privilege to work with a fabulous team designers and account staff that keep me young and up-with-it (what ever “It” is at the time).
My client’s are equally the best part of my job, they are the people that
build my business and trust me with their business, its a simbous relationship.
Q What’s your pet hate?
A “I like all PETs”. I don’t really hate much – Maybe when people and some CEO’s call
the office at 6.30pm and want to talk about marketing content.
Q
A
Favourite food?
mmmmmm – I have a few favs... I love Turkish, Greek and Tie food. But of late
I have been getting into Chinese Dumplings, we found a restaurant in a back alleyway off Burke Street Melbourne. Its not pretty but the food is very good.
Q First Job?
A I started working when I was 12 at a plant nursery in Olinda up in the mountains.
Q
A
Best achievement – Business and Personal?
Business - I spent the last 7 years building the Design Studio from the rubble it was
when I joined the team and a senior designer, now run a successful business with
amazing support from clients and suppliers equally.
Personal - My family are my greatest achievement, lots of love and work goes into
creating brilliant, imagenetive people, my partner and I together share this glory.
Q
A
What’s the meaning of life?
This question congers saying for some of the great leaders of the past, I’ll leave those to historians I’d reckon. For me, fill your cup with wine and your ears with music and your life with people you love.
www.appa.com.au 53
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CALL
NOW!
03 9544 0034
Australian Printed Ribbon
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www.australianprintedribbon.com.au
Who is Tight Lines?
The contact –
Tight Lines
Contact Person
Position
Ph: 12345678910
W: www, .com
E: email@ .com
E
stablished in 1984, Tight Lines is family-run business located
in Napier that distributes a range of quality outdoor and gift
products throughout New Zealand.
Our product range includes many world-renowned brands like
Leatherman multi-tools and LED Lenser lights, and we back these
quality products with award-winning service.
Who and how many staff?
Tight Lines has fourteen staff. It is truly a family business,
with Peter Toynbee founding it in 1984 and his wife Joy
and daughters Nikki, Kelly and Jackie all currently working for
the business. Our staff includes a nationwide sales force,
marketing team and warehouse staff.
Mission Statement
To provide high quality products that people will find useful
and will help them on life’s adventures, backed by outstanding
warranty service.
Best Kept Secret?
The extensive warranties on our products set them apart from
the rest, for example Leatherman tools have a comprehensive
25 year warranty. Our brands are internationally recognised
and because our products are available through retail stores,
the value of the gift is recognised by the recipient. ::
Come and visit our stand at numbers 74, 75, 76, 77 at the APPA CONVEX 2013
g a z a l b u s i n e s s w e a r. c o m . a u
56 www.appa.com.au
www.fruitoftheloom.com.au
Need image Please
by
Who is Simba Towels?
The contact –
Simba Towels
Contact Person
Position
Ph: (61) 3 9729 4955
W: www.simbatowels.com.au
E: stadmin@simbatex.com.au
Simba Towels is a member of the family owned Somaia Group
of companies who have a portfolio of diversified businesses,
trading globally from offices in seven countries.
It sources, manufactures, and supplies products through its own
businesses, joint ventures and franchised brands.
The group focuses on the three key sectors of textiles,
education and health.
Whilst headquartered in Melbourne the group also has major centres
in USA, India, Dubai, Singapore, Thailand, India and China.
The group directly employs over 500 staff worldwide and supports
another 2000 employees through a network of joint ventures
and franchises.
The group has a network of dedicated experienced personnel who
ensure products and their customers make the crucial connection
through product design, sales or marketing,
Simba Towels offers a wide range of towel and textile products
particularly to the promotional distributor, corporate, resort,
commercial and hospitality sectors.
Simba have extensive experience spanning some 25 years
in the textile industry both as manufacturers and importers
of towel and home textiles.
Simba Towels work with many international companies around
the world to coordinate products for branding, launches and other
marketing programs.
Simba Towels’ staff have many years of experience in the promotional
and commercial field and can assist clients with large and small
projects.
1300 462 432
Who are we?
The Simba team is led by Mehul Somaia, whose family started
the business, supported by Mary Iles and a team of towel people
who design, sell, invoice, pick and pack towels all day!!
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22/05/13 8:57 AM
Mission Statement
Simba strive to offer the best towel solutions to the various
industries that we supply. Those solutions involve a quality versus
price decision made by our clients. We aim to provide not only
excellent customer service, but the right towel at the right price
and delivered on time!
Your APPA Specialist
in Stainless Steel
Best Kept Secret?
5 GREAT REASONS WHY TOWELS ARE ONE OF THE MOST
EFFECTIVE PROMOTIONAL PRODUCTS:
1. When was the last time you threw away a towel?
Towels last a life time!
2. Towels are a perfect gift for both men and women.
3. One Size fits most
4. One of the largest print areas of nearly all promotional products.
5. Perfect for product launches, sporting events, sponsorship
programs, corporate and conference gifts, catalogue programs,
incentives, Christmas gifts and many more. ::
Bottles
Shakers
Quote ‘APPARITION’ to receive
15% off*
our already low prices
*Terms and conditions apply
60 www.appa.com.au
Cups/Mugs
Full customisation available for minimum orders of 500 units
call 02 9939 19 00 sales@cheeki.net.au
www.cheeki.net.au
www.appa.com.au 61
Freig ht Jargon – A Whole Other Language!
Organising freight can be so confusing and sometimes it’s
like freight forwarders have a whole secret language. APPA
has some of Australasia most reputable freight companies
on board as service providers and any one of them will be
more than happy to help you through the mine field that is
Freight Logistics.
You must be logged in to view the full list of benefits offered
by these providers.
Declared Valu
Here is a quick reference guide to some of the more
commonly used terms that you may come across. It’s helpful
to have a clear understanding of these terms and acronyms.
Export Licences
For more information on APPA Service Providers go to:
http://www.appa.com.au/search/members.
The contact –
Term
Explanation
Editor
Ad Valorem
info@appa.com.au
www.appa.com.au
This is a Latin term meaning “according to the value”. All duties and taxes are calculated on
the basis of value.
Bonded Goods
APPA would like to thank
DHL and Startrack for
suppling the information.
Information about how duty
and taxes are calculated in
New Zealand:
www.whatsmyduty.org.nz/
to use the easy online
calculator.
Break Bulk Express (BBX)
Brokerage
Cargo Manifest
Certificate of Origin
Commercial Invoice
Country of Origin
62 www.appa.com.au
Customs Duties
These are goods stored in a secure warehouse whilst awaiting further transit or the
payment of import duties.
Free Trade Zone
Fuel Surcharge (Air)
The value on the commercial invoice should be purchase value of the item + freight + insurance. These should be itemi¬sed on the
commercial invoice. This is also known as the transaction value.
Customs use licences to control the movement of goods that are strategic, regulated or subject to duty relief, across borders.
Exporting or importing controlled goods without the right licence is a criminal offence. There are controls on exports of military
goods, technology, artwork, plants and animals, medicines and chemicals. Requirements may also depend on the potential use of
the item and where the goods are being exported. Either a licence number or declaration, ‘NO LICENCE REQUIRED’, must be stated
on the Commercial or Pro-forma invoice.
An area within a country (a seaport, airport, warehouse or any designated area) regarded as being outside its customs territory.
Importers may therefore bring goods of foreign origin into such areas without paying customs duties and taxes. This is always
pending eventual processing, trans-shipment or re-exportation. Free zones were once numerous and prosperous when tariffs were
higher many years ago. Some still exist in capital cities, transport junctions and major sea ports, but their number and prominence
have declined as tariffs have fallen in recent years. Free zones may also be known as “free ports”, “free warehouses”, “free trade
zones” and “foreign trade zones”.
A variable surcharge applied monthly based on the fluctuating cost of fuel which impacts on operational costs. The fuel surcharge
may rise, fall or be removed, in line with movements in fuel prices. The current month’s fuel surcharge is based on prices incurred
two months earlier.
An international express door to door service for consolidating individual shipments going
to a single country destination or Customs union. On arrival the consolidated shipment is
cleared through Customs as one shipment before being broken down and delivered to
individual addresses.
Often refers to customs brokerage, where a third party is used for the clearance of inbound
or outbound shipments.
A Cargo Manifest lists the goods carried in a means of transport or in a transport-unit.
The manifest gives the commercial details of the goods.
The cost of the imported goods at the port or point of entry into a country, including the cost of freight, insurance and port and
dock charges. All charges occurring after the goods leave the import point are not included.
This is a specific document that expressly certifies that the goods to which the certificate relates,
originate in a specific country. This Certificate may also include a declaration by the manufacturer,
producer, supplier, exporter or other competent person.
POD
Proof of Delivery. Can be hardcopy or electronic and will include full delivery details.
Pro-forma Invoice
These are used when the goods are being supplied without a commercial transaction, so are gifts, samples or are sent
intercompany. The layout and function is similar to the Commercial Invoice. Be aware that values should be market or replacement
values and some destinations will only accept Commercial Invoices.
The most common invoice and one that denotes a commercial/business transaction. The invoice
must be in English un¬less the destination country specifies otherwise. Be aware that inaccurate
Commercial Invoices are a major cause of clearance delays.
Harmonised Tariff Codes
or HS Codes Landed Cost
Remote Area Service
The Harmonised System covers 98% of world trade and provides a product with an identification code that is used around the
world. This HS code is used to determine the duty and taxes at destination. Incorrect tariff codes will either cause delays or mean
the wrong duty is applied. These are also used during the export process.
RAS (Remote Area Service) is an additional charge applied when delivery is to a remote or distant area but it also can apply to areas
that have limited business density. This charge covers the additional costs of servicing that postcode or town.
Country of Origin relates to the place of manufacture and not the country of export. If items are
manufactured in more than one country, list the origins on the commercial invoice.
Transit Times
The number of working days it takes for your parcel to be delivered.
Volumetric Weight
A customs duty is a charge imposed by the custom authorities in the country you are sending to.
The receiver is responsible for paying any duties and taxes that may apply.
If you are sending a large but lightweight parcel you may be charged on the space it takes up on the aircraft, rather than its
actual weight.
www.appa.com.au 63
RSA_APPA_ad_90x131mm_FA.pdf
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27/03/13
10:38 AM
Freight Jargon – A Whole Other Language!
CUSTOMS
Clearance in Air (CIA)
Clearance of shipments by customs before they arrive at their destination.
Customs Registration Number
Recommended for all exports – most countries require importers to be registered with the local customs authorities.
Import Clearance can be delayed without this.
Deferment Account
A Deferment Account is a credit facility that enables importers to defer Duty and VAT payments. Duties and taxes paid
prior to clearance are reclaimed from the importer.
Formal entry
This term applies to both Imports and Exports and describes a full customs declaration which is presented to Customs.
Temporary Import/Export Temporary import and return of items once repaired. Acts like a passport that physically travels with the shipment, simplifying
(ATA Carnet) formalities and free of duties and tariffs. Issued by certified Chambers of Commerce.
C
M
Y
CM
MY
CY
CMY
IMPORTING
De-Minimus
K
Comes from Latin; “de minimis non curat lex” meaning “the law does not care about very small matters”. It refers to items that
are below the duty limits set by Customs and so do not require detailed clearance and can be cleared in bulk.
Informal Clearance Items can be cleared through Customs under simplifed procedures, along with other items in a consolidated entry.
Formal Clearance Items by type or value that cannot be cleared through Customs under simplifed procedures and therefore need a detailed entry
INCOTERMS
Incoterms
International Commercial Terms govern international trade by making clear the responsibilities of the shipper and buyer,
and who is responsible for risks and costs. There are different Incoterms for Air and Sea transport.
Carriage Insurance Paid
(CIP)
Similar to CPT but the seller has added responsibilities and costs for insurance during transportation.
Carriage Paid To (CPT) The seller completes the export formalities and pays transport to the final destination. The buyer takes the risk once the items
are delivered to the carrier. Import costs including Duty and Taxes are paid by the buyer.
Deliver Duty Paid (DDP)
The seller is responsible for transport, export process and import duty/taxes to the final destination.
Delivered at Place (DAP
The seller is responsible for all export procedures and to deliver the shipment to a named place. The risk of loss or da¬mage
passes to the buyer once delivery has been made to the named place or terminal (port or airport).
Ex Works (EXW)
The buyer pays for all transport and duties/taxes into the destination country.
Free Carrier (FCA)
The seller must deliver the goods, ready for export, to a named carrier.
Common Freight Acronyms
Freight Acronyms
DGsDangerous Goods
LAI
Left As Instructed
NHCL
Not Home Card Left
DSR
Despatch Summary Report
CTB
Carded to Base
CTP/CPO
Carded To Post
PAX Flight Passenger Flight
PUD
Pick-up and Delivery
Information about how duty and taxes are
calculated in Austrlia
Shipments < AUD $1,000.00
(FOB vales) are Duty and GST free*
Shipments > AUD $1,000.00
(FOB value) may attract
> Duty
> GST
> Formal entry fee AUD $55.20
– –
>
–
–
–
–
Duty is calculated on the FOB cost of the goods
GST is calculated on the CIF cost of the goods + any duty payable
Example; FOB value of goods is AUD $2,000.00 & overseas frt
& insurance is AUD $500.00 (i.e. CIF of goods is AUD $2500.00)
Duty $2,000.00 x 5% =
AUD $100.00
GST ($2,500.00 + $100.00) x 10% =
AUD $260.00
Formal Entry Fee =
AUD $55.20
Charges payable to Australian Customs = AUD $415.20
Embrace the outdoors with quality outerwear that offers
superior protection against the elements. View our
extensive range of apparel, workwear and accessories at
www.jbswear.com.au
64 www.appa.com.au
www.appa.com.au 65
APPA Member Milestones
COMPANY MILESTONES:
Europawatch
After entering the promotional world in 1991 as a distributor
(Avenue Publicity), Scott Ramsay exited this side of the industry in
2002 to become a supplier of corporate branded wristwatches, in
the form of Europawatch. In 2013 Europa celebrates 10 years of service to distributors in both Australia and New Zealand.
All About Promotion
Celebrating 10 years in the business.
Company Motto “We love what we do – and it shows”.
Branded Products
Winning awards two years running, most recently receiving the PPAI The Mark of a Professional, 2013 Gold Pyramid Award.
Previously Winning the award for Promotional Excellence,
Presented at the APPA Awards 2012.
Colour Crew
Colour Crew is Australia’s most awarded pad
printing service. In fact, Colour Crew is the only Pad Printer
to win the National Printing Industry Craftsmanship awards.
They are experts in printing promotional products, cosmetic
and retail products as well as industrial components. From one
colour to ten, on one item or ten thousand, nothing is too small
or too difficult for Colour Crew.
This year Colour Crew celebrates 10 years of service to the promotional products industry.
“A glance through our website gallery shows the huge variety of products sourced by the promotional industry for their clients. It really keeps us on our toes technically. We enjoy the challenge
of tackling such diverse printing projects. Plus the people you meet
along the way and the suppliers we deal with are fantastic”,
says Mike Cuthbert, Director of Colour Crew.
Branded Products Awards
- PPAI 2013 Gold Pyramid Award.
- 2012 APPA Award,
For Promotional Excellence
Mike & Sally Cuthbert,
Colour Crew Pad Printing, April 2013
66 www.appa.com.au
You can follow Colour Crew on Facebook:
(www.facebook.com/colourcrew) for a behind the scenes look at
an award winning pad printing operation or get in touch through
their website: www.colourcrew.com.au
www.appa.com.au 67