IMATS Los Angeles: New Era, Top Talent, Big Party

12808 NE 95th St. Vancouver, WA 98682
360.882.3488 fax: 360.885.1836
For Immediate Release
Contact: Heather Wisner, 360.882.3488, ext. 106
heather_w@makeupmag.com
IMATS Los Angeles: New Era, Top Talent, Big Party
A new date, a big bash and major artistic talent make this year’s International Make-Up Artist Trade Show
Los Angeles a can’t-miss weekend!
The 2013 IMATS L.A. will be held in January (previous shows had been held in June). And it will coincide
with the 100th issue of Make-Up Artist magazine, which produces IMATS. Weekend events will include a new
documentary screening, the unveiling of a new creation by artist Kazuhiro Tsuji and an anniversary party.
IMATS keynoters include Oscar-winning make-up effects artists Tami Lane (The Hobbit: An Unexpected
Journey) and Howard Berger (Hitchcock, Oz: The Great and Powerful).
Beauty keynoter Joanna Schlip is a fashionindustry veteran whose work spans runway to
WHAT: International Make-Up Artist Trade Show
red carpet to major brand campaigns. Christina
WHEN: Pro-Card day 2 to 6 p.m. Friday, Jan.
Applegate, Eva Longoria and Laura Linney are
18; followed by Pro-Card evening
among her celebrity clients; she has done print for
event. Public hours 8:30 a.m. to 5 p.m.
H&M and Victoria’s Secret and commercials for
Saturday, Jan. 19; 10 a.m. to 5 p.m.
CoverGirl and L’Oréal. Her work has appeared
Sunday, Jan. 20 2012
in Vogue and on the runways for Chanel and
Versace.
WHERE: Pasadena Convention Center,
Face Off contestants will share their
300 Green Street, Pasadena, Calif.
experiences on the show; additional panel
discussions include top L.A. agents talking about
PRICE: $45-$80
proefessional representation and movie makeCONTACT: 360.882.3488, ext.106
up artists discussing RED film technologies.
Stila Cosmetics, meanwhile, stages its popular
WEBSITE: imats.net
runway make-up show. And as always, make-up
companies will unveil new products and tools and
offer discounts at the show.
A make-up effects room is returning to Exhibit Hall Two. There you’ll find industry leaders doing live
demos, plus movie and TV creations in the Make-up Museum. That hall will also be home to the Battle of the
Brushes student make-up competition, where international make-up students race to create winning looks. This
year’s new beauty-category theme is The Elements; the character-category theme is Oz.
IMATS will open with the Make-Up Artist Pro-Card day, held 2 to 6 p.m. Friday, Jan. 18, followed by a
special Pro-Card event that night. A short documentary on Tsuji, created by Juliet Landau and Deverill Weekes,
will debut at the evening event, along with the unveiling of a new Tsuji creation made specifically for IMATS.
Public hours are 8:30 a.m. to 5 p.m. Saturday, Jan. 19 and 10 a.m. to 5 p.m. Sunday,
Jan. 20. The anniversary party will begin at 6 p.m. Saturday, Jan. 19 and is open to IMATS
attendees.
For tickets and more information, check imats.net. Make-Up Artist also produces
IMATS in New York; London; Vancouver, B.C.; Sydney; and Toronto.
High-resolution versions of these images, along with caption information, are available on our FTP site.
Howard Berger2_fix-Crop.JPG
Tami_Lane.JPG
Joanna Schlip Headshot
HR (1).JPG
Hobbit_AnUnexpectedJourney.JPG
Season4Winner.JPG
hitch 1e.JPG
Stila - runway models (3).JPG
All images courtesy of and © 2013 Key Publishing Group
For more information, visit imats.net.
To arrange press credentials, interviews and advance or onsite photos,
call Managing Editor Heather Wisner at 360.882.3488, ext. 106.
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Directory: IMATS PRESS