Agricultural Science Lecture Series

Agricultural Science Lecture Series
Modern Poultry Farming in a
Poultry Integrated Structure - Malaysia
Date : 24 Oct 2011 (Monday)
Time : 3.30 pm to 4.30 pm
Venue : DDK1, Faculty of Science, UTAR Perak Campus
(Free Admission)
Poultry industry, in particular the broiler production, is an important food sector of
Malaysian agriculture. Malaysians do not just love to eat chicken but it is one of the
cheapest sources of protein in the country. As per capita incomes rises, the demand
of chicken meat will increase, and currently, Malaysians are among the world’s
highest poultry consumers with an average consumption of 37 kg/person/year. Due
to the changes in Malaysian lifestyles and the availability of a variety ready-to-cook
chicken products, there is no stopping the demand for chicken meat, and it is
expected to increase further in the years to come. Therefore, in order to meet the
increasing demand for chicken meat for the domestic and export markets, local
poultry integrators like Malayan Flour Mills Berhad are investing in modern poultry
farming as well as to keep abreast with present technological changes. The speaker
will share with the audience his knowledge of the poultry integration business,
breeding technology to ensure the highest quality day-old-chicks (DOC) production,
broiler farming system conforming to the “Skim Akreditasi Ladang Ternakan Malaysia
(SALT)” as well as the career prospects in the poultry integration division.
Speaker’s profile: Dr. Chay Seong Hoe received his DVM Degree (Doctor of
Veterinary Medicine) from Universiti Putra Malaysia in 1997. Since his
graduation, he has been involved in poultry industry for the last 14 years.
Throughout his career he has been specializing in the field of Broiler Breeder
and Hatchery of day-old-chicks (DOC).
Currently, Dr. Chay is the Senior Manager for Dindings Broiler Breeder Sdn Bhd
(A subsidiary of Malayan Flour Mills Berhad) and he leads the innovation
solutions to the Group broiler breeder health and performance as well the
quality of day-old-chicks(DOC).
Please contact : Mr. Sum Yun Yee E-mail: sumyy@utar.edu.my Tel: 05-468 8888 Ext 2257