to a copy of the Aimbridge Hospitality Case Study

case study
Aimbridge Hospitality
Generating Real Value from Proactive Utility Bill Management –
An Aimbridge Hospitality Case Study
Burton Energy Group provides hospitality clients
with Aimbridge to deploy the core utility bill management service so
with a full suite of energy services, including utility
that utility related issues could be proactively monitored, analyzed and
bill management. The scope of this service entails
resolved. The process entails capture of utility specific billing data,
almost all forms of activity related to working
verification of accuracy, resolution of changes in accounts, rates, and
with electric, natural gas, propane, water and
reasonability checks on usage and costs. It is a time intensive practice,
sewer utilities. For companies like Aimbridge
but one that ensures Aimbridge is receiving an optimal return.
Hospitality, which has a portfolio of 185 hotels
across 29 states and the Caribbean, this service
offering is particularly needed and impactful to the
bottom line. Utility bill management is even more
of a necessity when considering Aimbridge has
had several high-profile acquisitions in the past
year which more than doubled the size of their
portfolio, and more growth opportunities are under
consideration.
“Aimbridge has grown significantly
over the past few years, and Burton
has literally grown with us. We rely
upon them for all aspects of our
energy program, including utility bill
management and reporting.”
– Vince Cuce, Aimbridge SVP Finance
When Burton initially started working with
Aimbridge the portfolio consisted of 12 hotels
and no energy management plan. Burton worked
Burton Energy Group
We work with the best and make them better.
burtonenergygroup.com
3650 Mansell Road, Suite 350, Alpharetta , GA 30022 • 866.975.8777
Burton distributes monthly energy performance reports to each hotel
and Aimbridge corporate, thereby turning this voluminous data into
useful information. The reports not only detail how the hotel is using
energy and water, but also utility rates, occupancy rates, historical
weather data and a number of graphics that illustrate whether the hotel
is using energy and water more efficiently. And as importantly, the
reports denote possible concerns with usage and/or rates that allow
Burton to follow up on immediately with the hotel and utility.
We work with the best and make them better.
“The team at Burton works closely with our hotels and
corporate team. Burton proactively anticipates issues
and implement processes that not only mitigates costs
but more importantly focuses on best practices...After
seven years they continue to generate a significant
return for our ownership groups.”
– Robert Burg, Aimbridge COO
The reports are helpful, but hoteliers often desire
the ability to view specific utility data about
their properties in hospitality terms, not energy
engineering terms. There is also a need to access
utility information before monthly reports are
distributed, and also inquire about data not
included in the reports. With this in mind, Burton
recently developed an energy portal that serves as
a repository for all utility related information. The
portal contains utility bills, normalized cost and
utility usage, and important metrics and analysis
of impact of weather, occupancy, and rates. This
data is available as specific values, as compared
to past performance, and as visual trends. The
response has been overwhelmingly positive, and
has provided general managers, chief engineers,
controllers and other hotel personnel with a
tool to proactively track their energy and water
consumption.
- Utility Refunds
$93,327.06
- Tax Credits
$14,515.81
- Leak Prevention
$40,294.00
- Occupancy Tax Reduction
$5,264.85
As the Aimbridge property count continues to grow, the number of
utility accounts also increases, and with that the opportunity to be even
more impactful via the utility bill management service. Recently Burton
While the monthly performance reports and
was tasked with the transition of 103 hotels into the Aimbridge portfolio,
the portal are critical to effective utility bill
management, Aimbridge corporate expects each
service offering to produce savings, or avoided
costs. Burton diligently tracks all utility billing
activities on a daily basis, some of which include
which required establishing new account information with almost 300
utilities. Aimbridge required that the work be completed in less than
a month with nominal interruption to daily business activity. Burton
completed the project within the allotted time and budget.
metering errors, billing errors, surety deposits,
bond management, utility notices, late fees, utility
rebates, tax credits, new service, cancellation of
existing accounts and the negotiation of utility
rebills. The monetary impact was $153,401 in 2012,
For more information on Burton Energy Group
and our energy services, call us at 866.974.9210
or email us at info@burtonenergygroup.com.
as follows:
burtonenergygroup.com
3650 Mansell Road, Suite 350, Alpharetta , GA 30022 • 866.975.8777