08/24/16 Packet for Regular Legislation, Conservation, and

AGENDA
REGULAR MEETING OF THE
LEGISLATION, CONSERVATION & OUTREACH COMMITTEE
AUGUST 24, 2016
3:30 PM
Call To Order
Public Comments
DISCUSSION ITEMS
1.
Sponsorships and Donations
2.
Sponsorship & Donations Budget Review
3.
Social Media Update
4.
Thank You Letters
5.
Other
6.
Consider Items for Board Review
7.
Adjourn
31315 Chaney Street
Lake Elsinore, CA 92530
Posted
8/16/16 4:42 PM
LEGISLATION, CONSERVATION &
OUTREACH COMMITTEE
Date:
8/24/2016
Originator:
B Woodrome - Public Affairs
Subject:
SPONSORSHIPS AND DONATIONS
DONATIONS
DISCUSSION OUTLINE
BACKGROUND AND RECOMMENDATION
Herk Bouris Elementary PTO
Request: 20 cases of water and $200
Intended Use: Jog-a-thon for 950 students. The students are raising funds for learning
materials, school sanctioned social events, and educational assemblies.
Last Request: No request in the last 2 years
Elsinore Valley Pregnancy Resource Center
Request: 20 cases of water
Intended Use: To hand out at Walk for Life event. Community event for families
consisting of food, entertainment and a “Walk for Life” down Machado, Lakeshore,
Riverside and Joy St.
Last Request: August 2015 (20 cases)
Elsinore Valley Thunder Football & Cheer
Request: 10 cases of water
Intended Use: To rehydrate players after Saturday morning football games. Games are
every Saturday, August through November and there are 25 players on the team.
Last Request: August 2015 (30 cases)
Ortega High School Career Center
Request: 10 cases of water
Intended Use: To supply water to participating colleges, community presenters,
volunteers and community members at College and Career Expo
Last Request: June 2015 (10 cases)
Ronald Reagan Elementary
Request: 30 cases of water
Intended Use: Jog-a-thon for 750 students. The students are raising funds for learning
materials, school sanctioned social events, and educational assemblies.
Last Request: February 2014 (30 cases)
ENVIRONMENTAL WORK STATUS
N/A
FISCAL IMPACT
Within Budget
Attachments:
Sponsorship and Donation Requests
Wufoo · Entry Manager
Page 1 of 2
EVMWD Community Sponsorship Application
Organization
Herk Bouris Elementary PTO
Name
Tahnee Sanchez
Address
#474
34257 Kalanchoe Road
Lake Elsinore 92532
United States
Email
HerkBourisElementaryPTO@gmail.com
Phone Number
(714) 926-5234
Alt. Phone Number
(951) 244-7657
Does Your Organization have a 501 (c)
(3,4,6,7) status?
•
Federal Tax ID
474505127
Type of Organization
•
School
Type of Request
•
Bottled Water
Contribution amount requested
200
Cases of water requested?
20
Name of the event
Jogathon
Location of the event
34257 Kalanchoe Road
Breifly describe the event
Herk Bouris Elementary will be holding a Jogathon on February
10, 2017. Our students will raise money for various events held at
Herk Bouris. This event will also teach the importance of exercise.
We have approximately 950 students, along with staff and
Volunteers. Any type of donation will help greatly with our event.
Thank you for considering our event.
Event Date
Friday, February 10, 2017
Estimated attendance
950
Purpose of the sponsorship
To be able to raise money for our students learning materials,
social events put on by Herk Bouris Elementary and also our
educational assemblies. Any type of donation will help
immensely. Thank you for considering our orgazation!
Method of publicity
We would make phone calls out to all our Herk Bouris Families,
thanking EVMWD.
Herk Bouris sends out a monthly PTO newsletter, We can include a
thank you to EVMWD. We also have out school Facebook page and
our PTO Facebook page, we will be thanking EVMWD.
EVMWD is more than welcome to hang their banners in front of
our school should you decide to help us out with a donation.
No
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/2/2016
Wufoo · Entry Manager
Page 2 of 2
Any supporting materials, flyers,
brochures, please attach a file here.(Up
to 10 MB)
• By checking this box, I agree that all the bottled water
received will be distributed free of charge
Approved
Bottled Water Amount
Contibution Amount
Created
29 Jul 2016
172.113.67.58
2:27:46 PM
IP Address
PUBLIC
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/2/2016
Wufoo · Entry Manager
Page 1 of 2
EVMWD Community Sponsorship Application
Organization
Elsinore Valley Pregnancy Resource Center
Name
Barbara Engel
Address
#476
31461 Riverside Drive, Suite D
Lake Elsinore, California 92595
United States
Email
evprc@verizon.net
Phone Number
(951) 245-8587
Alt. Phone Number
(951) 245-8884
Does Your Organization have a 501 (c)
(3,4,6,7) status?
•
Federal Tax ID
202335358
Type of Organization
•
other (non profit, youth group, etc.)
Type of Request
•
Bottled Water
Yes
Contribution amount requested
Cases of water requested?
20
Name of the event
Walk for Life
Location of the event
Machado Park
Breifly describe the event
Community event for families with food, entertainment, lunch
games for kids and a Walk for Life down Machado, Lakeshore,
Riverside and Joy St.
Event Date
Saturday, October 1, 2016
Estimated attendance
300
Purpose of the sponsorship
Provide water during the Walk.
Method of publicity
Primarily by mail and flyer to local churches, businesses and
individuals. Chamber of Commerce.
Any supporting materials, flyers,
brochures, please attach a file here.(Up
to 10 MB)
w4l_flyer_2016.pdf
(Moved to Dropbox folder /Wufoo)
• By checking this box, I agree that all the bottled water
received will be distributed free of charge
Approved
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/9/2016
Wufoo · Entry Manager
Page 2 of 2
Bottled Water Amount
Contibution Amount
Created
8 Aug 2016
71.110.5.168
3:53:06 PM
IP Address
PUBLIC
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/9/2016
Act justly,
Love mercy,
Walk humbly,
Walk for Life
to benefit the Elsinore Valley Pregnancy Resource Center
Oct. 1, 2016
Registration 8:00—9:30am | Walk begins at 10:00am
This is a fun, family event that raises funds/awareness
for the Center to continue offering hope and help to
moms and babies in our community!
Bring the whole family and enjoy the live
worship music, inspirational speakers,
games for the kids,
raffle baskets, a delicious barbeque lunch
and Walk for Life
Registration is $10.00 and includes a Walk for Life t-shirt while supplies last.
Tickets for lunch, games and raffle items may be purchased at the event.
Download registration and sponsorship forms at
www.evprc.org or call the Center at 951-245-8884
Wufoo · Entry Manager
Page 1 of 2
EVMWD Community Sponsorship Application
Organization
Elsinore Valley Thunder Football and Cheer
Name
Nicola Silva
Address
#477
31500 Grape St #325
Lake Elsinore , CA 92532
United States
Email
nicolasilva828@gmail.com
Phone Number
(951) 858-5836
Alt. Phone Number
Does Your Organization have a 501 (c)
(3,4,6,7) status?
•
Yes
•
Sports/Booster
•
other (non profit, youth group, etc.)
•
Bottled Water
Federal Tax ID
Type of Organization
Type of Request
Contribution amount requested
Cases of water requested?
10
Name of the event
Youth Football Games
Location of the event
Lakepoint Park
Breifly describe the event
We would be providing water for the boys for an after game snack
to get them rehydrated from their game. Games are every
Saturday in the months on August thru November. There are 25
players on our team.
Event Date
Saturday, September 3, 2016
Estimated attendance
25
Purpose of the sponsorship
To bring water for our boys to their games
Method of publicity
Any supporting materials, flyers,
brochures, please attach a file here.(Up
to 10 MB)
• By checking this box, I agree that all the bottled water
received will be distributed free of charge
Approved
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/11/2016
Wufoo · Entry Manager
Page 2 of 2
Bottled Water Amount
Contibution Amount
Created
10 Aug 2016
172.113.85.83
4:23:27 PM
IP Address
PUBLIC
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/11/2016
Wufoo · Entry Manager
Page 1 of 2
EVMWD Community Sponsorship Application
Organization
Ortega High school
Name
Sandy Marquez
Address
#478
520 Chaney st
Lake Elsinore, ca 92530
United States
Email
sandra.marquez@leusd.k12.ca.us
Phone Number
(951) 253-7065
Alt. Phone Number
(951) 201-4558
Does Your Organization have a 501 (c)
(3,4,6,7) status?
•
Yes
•
No
Type of Organization
•
School
Type of Request
•
Bottled Water
Contribution amount requested
0
Cases of water requested?
10
Name of the event
LEUSD College and Career Expoi
Location of the event
Elsinore Outlets
Breifly describe the event
We are organizing a College and Career Expo on
Event Date
Tuesday, September 27, 2016
Estimated attendance
200
Purpose of the sponsorship
To supply water to our participating college, career and
community presenters and all volunteers and community
members.
Method of publicity
E-mail, Marquee, Facebook, School district webpage, Flyers,
Automated phone banks.
Federal Tax ID
Any supporting materials, flyers,
brochures, please attach a file here.(Up
to 10 MB)
• By checking this box, I agree that all the bottled water
received will be distributed free of charge
Approved
Bottled Water Amount
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/16/2016
Wufoo · Entry Manager
Page 2 of 2
Contibution Amount
Created
16 Aug 2016
24.43.65.107
9:49:54 AM
IP Address
PUBLIC
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/16/2016
Wufoo · Entry Manager
Page 1 of 2
EVMWD Community Sponsorship Application
Organization
Ronald Reagan elementary
Name
Lisa Hayes
Address
#479
35445 porras rd
Wildomar, Ca 92595
United States
Email
houseohayes@verizon.net
Phone Number
(714) 397-3971
Alt. Phone Number
(951) 245-6574
Does Your Organization have a 501 (c)
(3,4,6,7) status?
Federal Tax ID
Type of Organization
•
School
Type of Request
•
Bottled Water
Contribution amount requested
Cases of water requested?
30
Name of the event
Ronald Reagan bubble run
Location of the event
At school,/downfield
Breifly describe the event
We will be having a jog-athon for the 750 students at our school,
The money raised will help facilitate assemblies programs and
teachers supplies etc.
Event Date
Friday, September 23, 2016
Estimated attendance
800
Purpose of the sponsorship
By helping supply us with water, you're helping us keep our costs
down to put on the jog-a thon.
Method of publicity
Facebook , fliers, school website,
Any supporting materials, flyers,
brochures, please attach a file here.(Up
to 10 MB)
• By checking this box, I agree that all the bottled water
received will be distributed free of charge
Approved
Bottled Water Amount
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/16/2016
Wufoo · Entry Manager
Page 2 of 2
Contibution Amount
Created
16 Aug 2016
108.0.76.41
10:17:21 AM
IP Address
PUBLIC
https://evmwd.wufoo.com/entries/evmwd-community-sponsorship-application/
8/16/2016
2014 Sponsorships
January
Lake Elsinore DirtBags of Murrieta Pony Baseball
City of Lake Elsinore Unity 5K and Fun Run
Lake Elsinore Point In Time Count
10 cases and $100
30 cases
6 cases*
February
American Legion/ VFW
Canyon Lake Friends of the Library
Canyon Lake Jr. Women’s Club
Handbell Musicians of America
Elsinore Valley 4-H
K-9 Veterans Day Event
Lakeside HS Special Needs Prom
Lakeside Interact Club
Lakeside High School Wrestling
LEUSD Special Olympics
Lake Elsinore Valley Education Foundation
LFW Foundation
Machado 5K Run
Temescal Canyon HS Grad Night
Temescal Canyon HS PTA
Ronald Reagan Elementary
20 cases
$150 and 10 cases
10 cases
9 cases
10 cases
4 cases
20 cases and $150
3 cases and $250
20 cases
30 cases
10 cases and $150
8 cases
3 cases and $150
10 cases
8 cases
30 cases
March
*BSA Eagle Scout Project: Jakob Simons
*Planet Youth
Canyon Lake Women’s Club
Canyon Lake Lions Club
Boy Scout Troop 2011
Boy Scout Troop 124
Cornerstone Church
EHS Boys Golf
Elsinore Valley Pregnancy Resource Center
Elsinore First Assembly
Harvest on the Farm Community Garden
Lakeside High School Baseball
Lakeside High School Band
4 cases
5 cases
15 cases and $150
4 cases and $100
10 cases
10 cases
20 cases
10 cases
$100 and 10 cases
15 cases
10 cases
15 cases and $100
10 cases
April
Canyon Lake Middle School PTA
BSA Eagle Scout Project: Ethan Edwards
Lake Elsinore Unified School District (Grads)
LEUSD Special Education Departments
Sycamore Academy
Temescal Canyon High School Interact Club
UCR Engineering Senior Project Request
Wildomar Elementary
8/16/2016
22 cases
4 cases
120 cases
10 cases
10 cases
11 cases
$150
30 cases
2014 Sponsorships
May
Elsinore Elementary 5th Grade BBQ
Farm Recreation Committee
Heald Academy (LEUSD)
Lake Elsinore Citizens Corps
Lake Elsinore Softball 8U Team
Riverside County EDA
10 cases
20 cases
10 cases*
5 cases
10 cases and $100
10 cases*
June
Elsinore High School Career Center
Elsinore High School Girls Golf
Riverside County Office of Education
10 cases and $100
10 cases and $100
12 cases
July
Canyon Lake Car Club
Canyon Lake Country Club Jr. Golf
Canyon Lake Community Theater
LEUSD PTSA Council
Temescal Canyon High School Football Boosters
10 cases and $100
10 cases*
10 cases*
10 cases*
20 cases*
August
Canyon Lake Pageant
Cottonwood Canyon Elementary PTA
EDC of Southwest County
Elsinore High School Colorguard
Elsinore High School Football
Lake Elsinore/Wildomar Elks
Luiseno PTSA
Michelle’s Place
Rotary Club of Wildomar
Temescal Canyon HS Career Night
Temescal Canyon HS Band
10 cases
20 cases
10 cases
12 cases
30 cases
$150
30 cases
$100 and 10 cases
15 cases
10 cases
30 cases
September
Assistance League of Temecula Valley
City of Lake Elsinore CERT Program
Elsinore High School Band Boosters
Elsinore High School Dance Team
Elsinore Middle School PLUS Programs
Elsinore Thunder Football Pee Wee Division
Lakeside HS Band
Lakeside High School Career Center
Ortega High School Career Center
Southwest Riverside County Assoc. of Realtors
Student Venture Bible Club
8/16/2016
5 cases
10 cases
10 cases and $150
$150
10 cases*
10 cases and $150
$150
10 cases*
10 cases*
10 cases
10 cases*
2014 Sponsorships
September (continued)
Terra Cotta Middle School Band and Colorguard
Tuscany Hills Elementary PTA
William Collier Elementary PTA
20 cases
30 cases
10 cases and $150
October
American Cancer Society Relay for Life
Boy Scout Troop 604
David A. Brown Middle PTA
Elsinore High School Cheer Boosters
Murrieta Breakfast Lions Club
Studio 395
Temescal Canyon HS Cheer Boosters
Wildomar Chamber of Commerce
25 cases*
10 cases
10 cases*
15 cases ane $100
6 cases*
10 cases
15 cases and $100
30 cases
November
Community Outreach Ministries
Elsinore Middle School Band Boosters
Riversprings Charter
Southern California Wheelchair Veteran's Assn.
20 cases and $100
10 cases and $100
10 cases
$150
December
Boys and Girls Club Soccer
Workforce Dev Center Southwest
Rotary Club of Lake Elsinore
* Staff Approved
8/16/2016
$100*
4 cases*
30 cases*
2015 Sponsorships
January
Canyon Lake Jr. Women’s Club
Elsinore High School Peer Leadership
Elsinore High School Screen Printing Program
Elsinore High School Soccer Team
Lake Elsinore Girls’ Softball
Luiseno Middle School Band
10 cases
10 cases*
10 cases and $100
10 cases and $100
25 cases
10 cases and $100
February
Canyon Lake Women’s Club
LEUSD Special Olympics
TCHS Cycling
TCHS Girls Water Polo
15 cases
30 cases
20 cases
$200 and 10 cases
March
Canyon Lake Middle School
City of Lake Elsinore (Clean Extreme, Pet Walk, Unity Run)
Elsinore High School Baseball
LEUSD Graduations
Lake Elsinore Valley Education Foundation
Lakeside High School Interact Club
Machado Elementary Running Club
Operation Prom Girl
Original Christmas Tree Lane
Wildomar Elementary
Wildomar Rotarty Club
10 cases
30 cases
15 cases
120 cases
10 cases
3 cases and $150
8 cases and $100
5 cases
$150
30 cases
30 cases
April
Elsinore High School Boys’ Golf
The Farm POA
Handbell Musicians
Elsinore First Assembly
Animal Friends of the Valley
10 cases*
25 cases
8 cases
12 cases
10 cases*
May
Canyon Lake Car Club
The Church of Jesus Christ LDS
Lakeside High School Career Center
Luiseno First Grade Team
Tahquitz District Boy Scouts
Wildomar Friends of the Library
8/16/2016
10 cases and $100
10 cases
10 cases
5 cases
20 cases
4 cases
2015 Sponsorships
June
Community Outreach Ministry
Elsinore High School Career Center
Ortega High School Career Center
Eric Seaman Memorial Event
Canyon Lake Jr. Golf
Temescal Canyon High School
$150
10 cases and $100
10 cases
30 cases
10 cases*
10 cases
July
Canyon Lake Community Theater
Elsinore High School Football Boosters
Elsinore High School Girls’ Golf
Elsinore High School Water Polo Team
Southern California Rebels Baseball Team
Temescal Canyon High School Football Boosters
10 cases
25 cases
10 cases and $100
20 cases and $100
4 cases
25 cases
August
Assistance League
California School Employee Association- CSEA
County of Riverside, Kevin Jeffries Office
Elsinore Valley Pregnancy Resource Center
Elsinore Valley Thunder Football & Cheer
HCSA Outlaw Soccer
Lake Elsinore/ Wildomar Elks 2591
Susan G. Komen Inland Empire Foundation
William Collier Elementary
$100
10 cases*
10 cases
20 cases
30 cases
20 cases
$150
30 cases
10 cases and $150
September
American Cancer Society
Calvery Chapel Canyon Hills
Elsinore High School Cheer
Elsinore High School Screen printing
Elsinore Middle School Tiger Band Boosters
Grace Mission Area of United Methodist Churches
Lake Elsinore PTSA Council
Line Street Ministry
Luiseno PTSA
Temescal Canyon High School Band and Colorguard
25 cases
30 cases
10 cases
10 cases
10 cases and $100
10 cases
10 cases
10 cases
30 cases
30 cases
October
Elsinore High School Varsity Tennis Team
Studio 395 Foundation
Tuscany Hills Elementary PTA
10 cases and $150
20 cases
30 cases
November
LCOC cancelled- Requests moved to December
8/16/2016
2015 Sponsorships
December
Elsinore High School Band Boosters
Elsinore High School Wrestling
Handbell Musicians of America
Temesal Canyon High School Basketball
Temescal Canyon High School Cycling
* Staff Approved
8/16/2016
10 cases and $100
20 cases
9 cases
15 cases
24 cases
2016 Sponsorships
January
Assistance League
Canyon Lake Jr. Women’s Club
5 cases
10 cases
February
Boy Scout Pack #542
City of Lake Elsinore
David A Brown Middle School
Lake Elsinore Jr. All American Football- Flag
Lake Elsinore Valley Education Foundation
Lakeside Interact Club
LFW Foundation
Machado Elem Running Club
Ronald Reagan Elementary PTA
Rotary Club of Lake Elsinore
So. California Wheelchair Veterans Association
Temescal Canyon High School Baseball
Withrow Elem (Reading Program)
4 cases
30 cases
30 cases
5 cases
10 cases and
$200 and 3 cases
8 cases
10 cases and $100
20 cases
25 cases
$150
$100 and 10 cases
6 cases
March
American Legion/ VFW
California Family Life Center/ Planet Youth
Canyon Lake Middle School Special Education
Canyon Lake Middle School Theater*
Earl Warren Elementary
Elsinore High School Boys Golf
Elsinore First Assembly
LEUSD Special Olympics
Operation Prom Girl
Sycamore Academy
Unity in the Community Run
20 cases
5 cases
10 cases
10 cases
30 cases
13 cases
12 cases
30 cases
10 cases and $150
20 cases and $100
30 cases
April
ALS One/ Exercise for Vitality
Canyon Lake Chamber
Canyon Lake Men's Golf Beautification Committee
Canyon Lake Middle PTA
Elsinore Middle 8th Grade Class
Lake Elsinore San Jacinto Watershed Authority
LEUSD Graduations
Temescal Canyon High School Football
Temescal Canyon High School PTSA
YMCA of Riv. Co.
Relay for Life
8/16/2016
30 cases
6 cases
6 cases
10 cases
12 cases
2 cases
120 cases
25 cases
9 cases
5 cases and $100
10 cases*
2016 Sponsorships
May
Canyon Lake Community Theater
Elsinore High School PTSA
Lake Elsinore Girls Softball (All-stars 10U)
Lakeside High School Football Boosters
Lakeside High School Mad Scientists Club
Riverside County Parks and Open Space District
Rotary Club of Wildomar
The Farm Recreation Committee
10 cases
15 cases and $100
15 cases and $100
6 cases
$200
30 cases
30 cases
25 cases
June
No LCOC Meeting
LEUSD Summer Literacy Camp Program
Animal Friends of the Valley
10 cases*
10 cases*
July
California School Employees Assoc. (CSEA)
Canyon Lake Women’s Club
Elsinore High School Career Center
Elks Lodge #2591
Lake Elsinore PTSA Council
Lakeside High School Career Center
Lancer Cheer Assoc.
Luiseno School PTSA
Susan G. Komen Walk
Temescal Canyon High School Career Center
Tuscany Hills Elementary PTA
United Premier Soccer Club
* Staff Approved
8/16/2016
10 cases
15 cases
10 cases and $100
$100
10 cases
10 cases
20 cases
30 cases
30 cases
10 cases
30 cases
10 cases
Elsinore Valley Municipal Water District
Unclaimed Funds Reserve
Beginning Balance, July 1, 2016
(1) July 2015 Expenses (itemized on pg. 2)
$
$
(1,400)
Subtotal
Available as of July 31, 2016
(1)
See Attached Schedule for Detail of Expenditures
36,962
(1,400)
$
35,562
Elsinore Valley Municipal Water District
Unclaimed Funds Reserve
FY 2016 - 2017
Expenditures
July 2016 Expenses
Student of the Month Program
Total July 2016 Expenses
Total YTD Expenses
Unclaimed Funds Reserve
Totals
$
1,400
$
1,400
$
1,400
LEGISLATION, CONSERVATION &
OUTREACH COMMITTEE
Date:
8/24/2016
Originator:
A. Ringger - Public Affairs
Subject:
SOCIAL MEDIA UPDATE
DISCUSSION OUTLINE
BACKGROUND AND RECOMMENDATION
In November of 2015, EVMWD Public Affairs Staff presented its Social Media Strategic
Plan. The plan, implemented in December of 2015, included outreach through social
media outlets including Twitter and Facebook and added an e-blast component to its
electronic outreach. Staff prepared an update to the Board of completed items and an
evaluation of the outcomes through June 2016.
ENVIRONMENTAL WORK STATUS
N/A
FISCAL IMPACT
Within budget.
Attachments:
Social Media Update
SOCIAL MEDIA UPDATE
JANUARY - JUNE 2016
Over the past six months, EVMWD public affairs staff have begun using new social media strategies to engage
customers and increase activity through social networking sites. Below are the measurements and outcomes from
January to June of 2016 as compared to December 2015.
OUTPUT MEASURES FOR COMMUNITY ENGAGEMENT





Friends/followers
Number of posts
Reach (lifetime total user post reach)
Impressions (lifetime post total impressions)
Engagement (lifetime post consumptions/clicks/likes)
TWITTER DATA
12/31/15
01/01/16 - 06/30/16
Followers
151
170
Total Posts
15
15*
Engagement
8
13*
Impressions
2,456
3,512*
*Monthly average of January 1, 2016-June 30, 2016.
Tweets earned over 13,300 impressions from January – June 2016.
TOP TWITTER TOPICS
Rebates
Eddie Gardens/Water Efficient Landscaping
Most effective hash tags included #keepsavingca and #bewaterwise
FACEBOOK DATA
12/31/15
01/01/16 - 06/30/16
Fan Page Followers
400
620
Friend Page Followers
585
613
Total Facebook Followers
985
1,233
Total Monthly Posts
18
19*
Reach
1,334
8,800*
Impressions
2,909
15,000*
Engagement
42
500*
*Monthly average of January 1, 2016-June 30, 2016 (All data from fan page only.)
TOP FACEBOOK TOPICS
Job Opportunities
Rebates
Eddie Gardens/Water Efficient Landscaping
EVMWD Hosted Workshops
EVMWD/Storm Videos – Water Savings Tips
Drought Updates
Most effective hash tags included #keepsavingca and #bewaterwise
Videos attached to posts had the most successful organic reach
FACEBOOK BOOSTED POSTS
8 posts boosted
$160 spent
36,606 reached
1,941 people engaged
FACEBOOK RECAP
Facebook fan page followers increased by 55% over the past six months. Staff substantially increased reach,
impressions, and engagement through sponsored posts, hash tags, and targeted subject matter.
EBLAST DATA
EVMWD eblasted digital versions of four publications, including two waterlogs (spring and summer) and two bill
inserts (Splash into Spring and Stage 3A Drought Update.)
Spring Waterlog
Splash into Spring
Stage 3A Drought
Summer Waterlog
9,268
9,360
9,872
9,171
100% (9,268)
100% (9,360)
100% (9,872)
100% (9,171)
57.63% (5,341)
45.29% (4,239)
90.15% (8,900)
46.78% (4,290)
Bounce Rate
0.19% (18)
1.18% (110)
5.5% (543)
0.49% (45)
Unsubscribe Rate
0.00% (0)
0.01% (1)
0.01% (1)
0.73% (67)
4.39% (407)
2.05% (192)
2.01% (198)
6.44% (591)
Sent
Delivery Rate
Open Rate
Click Rate
EBLAST AVERAGES
100% Delivery (9,400 customers)
60% Open Rate (5,700 customers)
1.8% Bounce Rate (179)
0.19% Unsubscribe Rate (17)
3.7% Click Rate (347 customers)
FUTURE OF EVMWD’S SOCIAL MEDIA
Staff will be returning to the board with an updated Social Media Strategic Plan that takes these results into
consideration. Efforts this year have been focused on increasing Facebook presence. While this will continue to be
a priority, staff plans to develop an Instagram with a specific interest, such as highlighting sewer and wastewater
services. The future of EVMWD social media will also include working with the Storm on mutual outreach as well
as continuing to increase followers, engagement, and overall impressions within the community.