Untitled - Park Plaza

“Best quality, elegance, innovation, and guest hospitality of the
highest standards are always at the forefront of our hotels. Quality
is the result of passion and experience and it is exactly what Italian
design represents. This is why we chose Italian companies for our
furniture and we would like to continue to invest in this sector for our
next project developments”.
Mr Eli Papouchado, Red Sea Group Founder
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PARK PLAZA WESTMINSTER BRIDGE LONDON AND DYADE
PRESENT
THE “COLOUR YOUR LIFE” EXHIBITION
AT I.D.E.A. ITALIAN DESIGN EXHIBITION AREA 2012.
This autumn, Park Plaza Westminster Bridge London showcases the
work of Italy’s top design companies as part of the Colour Your Life
exhibition at I.D.E.A. 2012 – Italian Design Exhibition Area.
From 20 September to 20 October 2012, public areas throughout
the Hotel host products and contemporary furnishings which unite
both Fashion and Design through the theme of Colour from a variety
of Italian fashion and design companies, including Versace Home,
Fabrica for Benetton, DeVecchi for Vhernier, Moroso with Diesel,
Cappellini, Giugiaro Design, Busatti, Alessi, Colle Vilca, Bonaldo,
D-Editors, Martinelli Luce, Magis and Missoni Home.
Open to the public from 21 September, guests are able to peruse and
purchase the products on display directly at the Hotel, located on the
vibrant South Bank opposite Big Ben and the Houses of Parliament.
An exclusive preview of the Exhibition is also supported by Ferrarelle
and Le Terre del Gattopardo, which offer the exclusive Platinum Edition
mineral water and a fine selection of Sicilian wines respectively.
The Colour Your Life exhibition is supported by the ICE – Italian Trade
Promotion Agency – a government organisation which promotes the
internationalisation of Italian companies, in line with the strategies
of the Ministry for Economic Development. ICE helps to develop,
facilitate and encourage Italian economic and trade relations with
foreign countries, while also promoting Italian goods and services to
a global audience.
For more information please visit www.parkplaza.com/idea
We wish you a pleasant and colourful tour through the exhibition.
Catherine Camille Paweloszek (CEO Dyade Ltd) – Curator of I.D.E.A.
PARK PLAZA
Returning to Park Plaza Westminster Bridge for its third year, the free
Exhibition is sponsored by Estée Lauder, previewing the Autumn/
Winter Makeup Collection 2012 Vivid Shine and illycaffè, which is
exhibiting the illy Art Collection, a unique collection of teacups
created by artist Daniel Buren, with a colourful and interactive
installation against a backdrop of breathtaking views across the
Houses of Parliament.
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RED SEA GROUP
Red Sea Group is an investment company operating primarily
through holdings and development projects. Its focus is the hotel and
residential real estate markets, as well as complementary activities
in other upmarket sectors. Red Sea Group has an enviable record for
entrepreneurism in its chosen market. It has a rare eye for opportunity,
covering the entire profit-generation cycle, from development and
financing to construction, management and a lucrative exit.
www.redseagroup.com
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PARK PLAZA HOTELS & RESORTS
ART’OTEL
Individual design, city centre locations and excellent meeting
facilities are key features of the Park Plaza Hotels & Resorts brand,
making it ideal for both the corporate and leisure guest. All Park Plaza
Hotels have modern function space which is flexible for conference,
exhibition and private event use. Event facilities are perfectly
complemented by stylish guestrooms, award-winning restaurants
and bars and a reliable service that is flawlessly delivered.
www.parkplaza.com
art’otel is a contemporary collection of hotels that fuse exceptional
architectural style with art-inspired interiors, located in cosmopolitan
centres across Europe. At the brand’s core is the art itself. Each hotel
displays a collection of original works designed or acquired specifically
for each art’otel, rendering each a unique art gallery in their own right.
art’otel has created a niche for itself in the hotel world, differentiating
it from traditional hotels.
www.artotels.com
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GEAR CONSTRUCTION
CYRUS YACHTS
Gear was initially formed by the Red Sea Group to fulfil their hotel
expansion programme into Europe. Gear Head Offices are based and
managed in Cyprus with GC Project Management Ltd acting as their
project management company in London. Specialising in innovative,
cost effective solutions, Gear manages the entire life cycle of the
project, from the design to completion. This includes the installation
of all fixtures, fittings, equipment and furniture. Extensive design and
construction knowledge ensure Gear has established an enviable
record for successfully delivering the most complex projects whilst
maintaining excellent quality and safety records. Gear benefits from
extensive experience in hotel and residential markets, both new
build and refurbishment projects comprising specialist teams in all
areas of the project life cycle. Gear attracts and recruits staff highly
motivated to deliver technically challenging, cost effective and often
bespoke solutions.
Cyrus Yachts bring together the finely honed skills of traditional yacht
building with modern technology and management. Cyrus Yachts,
with the on-side supervision and management of Vitters shipyard,
is building the new generation of luxury, semi-customized vessels,
offering the most magnificent yachts in their class. A combination
of sophistication and craftsmanship is creating the interiors and
finish that select clients value in terms of appearance, comfort and
exclusivity.
www.cyrusyachts.com
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ILLYcaffè
ESPRESSAMENTE ILLY
Coffee is closely linked to culture and the art world: in fact, as we all
remember, it was the official drink of the Enlightenment and some
of the most important artistic and cultural movements were born
in the first coffee bars. This is why coffee is the perfect companion
to culture, and illycaffè for over 20 years has been choosing art,
literature, and creativity as a whole to express its own values and its
philosophy. The company has decided to commit to the expansion
and support of contemporary art by sponsoring major international
exhibitions and working alongside both well known artists as well
as promising ones. In 1997, 2003, 2005, 2007, 2009 and 2011 illy was
partner of the Biennale di Arti Visive in Venice; since 2011 it has been
partner of the Festival dell’arte Contemporanea in Faenza. It has also
been present at the most important and influential international
art fairs and exhibitions, such as Armory Show (New York), Frieze
(London), Arco (Madrid), Artissima (Turin), Art Brussels (Brussels), Art
Rotterdam (Rotterdam), and Art Forum (Berlin).
www.illy.com
Since 1933 illy has brought pleasure to lovers of fine quality with the
best coffee nature can offer. This commitment and the constant quest
for perfection come together in espressamente illy, welcoming the
whole world to the authentic Italian café experience. espressamente
illy aims to serve the world’s best coffee and to be the world-premium
coffee chain, where the true Italian espresso experience meets with a
fine and design-oriented ambience, reinventing the traditional cafés
and generating a distinctive feeling, yet warm and cozy. illycaffè’s
retail coffee chain completely embodies the spirit and mission
of its mother company: the passion for excellence, a deep family
spirit, a full commitment to quality and the international dimension.
espressamente illy’s offer is meant to accompany the customer’s
needs throughout the whole day, with a precious touch of Italian
style: a set of coffee recipes ranging from the great Italian classics to
the most innovative selections, together with a wide selection of fresh,
light, high quality food recipes, inspired from the best Italian café
tradition. espressamente illy’s network includes more than 230 stores
in 34 countries, mainly located in Europe, Asia and North America.
In London we are also present in Westfield White City shopping
mall and London City Airport. You can follow espressamente illy on
facebook (www.facebook.com/espressamenteilly), or you can find the
nearest espressamente illy around you with the ‘illy locator’ app for
iphone and Android.
www.illy.com
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Estée Lauder
FERRARELLE
Estée Lauder is the brand of Estée Lauder Companies, outstanding
leader in the worldwide market for the manufacturing and marketing
of skincare and makeup formulas, of fragrances and hair treatment
products, which Mrs. Estée Lauder created in 1946. The Estée
Lauder Companies products are sold in over 130 countries and
territories under famous brands including Estée Lauder, Aramis,
Clinique, Origins, MAC, La Mer, Bobbi Brown, Tommy Hilfiger, Donna
Karan, Aveda, Jo Malone, Bumble and Bumble, Darphin, Michael
Kors, Beauty Bank. The initial choice for high products has placed
Estée Lauder at the top of prestige perfumery. The considerable
investment in research has meant the development of products
that are considered as cornerstones in the cosmetic history such
as Re-Nutriv Creme and Advanced Night Repair by Estée Lauder;
Dramatically Different Moisturizing Lotion by Clinique, while makeup
has progressively become a fashion accessory and trend statement.
Likewise the history of fragrances cannot ignore such incredible
successes as Estée Lauder Pleasures and Aromatics Elixir by Clinique.
The evolution of Aramis that started out as a division for men’s
products has today become a whole constellation of products that
includes designer brands (Tommy Hilfiger, Donna Karan and Michael
Kors) and Lab Series, which specializes in men’s skincare products.
“Bringing the best to everyone we touch” is the motto that sums
up the vision of the Lauder world. Estée Lauder always sets goals
that are oriented to offering an increasingly better service to the
consumers, offering them technological innovation, fashion trends,
quality products and services.
www.esteelauder.it
Ferrarelle SpA is an Italian company employed in the bottling and
distribution of mineral waters both nationwide and abroad. Currently
the fourth largest producer of the market with an 8% market share,
the company goes back to an Italian deal in January 2005, when LGR
Holding SpA acquired Italaquae from Danone Group and changed its
name to Ferrarelle SpA, a choice that identifies the entire group with
its homonymous historical brand, representing Italian excellence,
quality and tradition since 1893. Ferrarelle SpA became the owner
of the brands Ferrarelle, Santagata, Natìa, Boario and the exclusive
Italian distributor of Evian. In January 2012 the company also acquired
Vitasnella, after having been the Italian licensee of the brand for the
six previous years. Today Ferrarelle SpA has 370 employees and
three headquarters: Milan, where Marketing and Sales are located,
Riardo (Caserta, Campania), Operations, and the natural area where
the sources of Ferrarelle, Santagata and Natìa flow, Darfo Boario
Terme (Brescia, Lombardia), the source of Boario and Vitas. In 2011
the company sold about 900 million litres of mineral water. Along
with still water Natìa, Ferrarelle is exported to more than 40 countries,
particularly to the USA and UK. The two waters are positioned in the
away-from-home market focusing on delicatessens, top hotels and
restaurants.
www.ferrarelle.it
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LE TERRE DEL GATTOPARDO
Le Terre del Gattopardo, whose name is drawn from the famous
Giuseppe Tomasi di Lampedusa’s work, is an inspiration for the
businessmen who decided to bring to the world the Sicilian lands’
perfumes, flavours and cultural richness. Among the green and
sunny Trapani, Palermo and Agrigento hills, you find Le Terre del
Gattopardo’s olive groves and vineyards, exposed to the sun at
the best times of the day. The local hydrogeology and climatic
conditions make the area ideal for growing grapes and olives,
and plants with remarkable flavours and aromas. The Terre del
Gattopardo vineyards are in the western part of Sicily, in hilly
areas that are ideal for making excellent wines. In recent years
Sicily has made a name in the international wine-making market,
thanks to the masterly promotion of native grapes like Grillo,
Inzolia and Nero d’Avola, as well as the impressive results achieved
with such international varieties as Syrah, Cabernet Sauvignon,
Chardonnay and Merlot. The extra-virgin olive is one of the most
important elements in the Mediterranean Diet because it contains
relevant sensory and nutritional qualities; scientific researchers also
confirm its role in the care and prevention of different diseases.
Faithfull to the goodness produced by this fruit, the Paceco and
Trapani area where they are grown is particularly suitable for the
Nocellara, Biancolilla and Cerasuola growing system, Le Terre del
Gattopardo make Giarì DOP Valli Trapanesi Extra Virgin Olive Oil, with
a certification only assigned to valuable quality oils. The claw mark
symbol portrays the world and values of Le Terre del Gattopardo,
and is a distinctive feature that will never be forgotten by those who
sample these products.
www.leterredelgattopardo.com
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DIGITAL-SPACE
AIMITIS DESIGN
Digital-Space is a multi-­disciplinary design studio specialising in
interior design, architecture, industrial design, virtual design, 3D and
multimedia. The studio is based in Tel-­Aviv and is involved in various
projects worldwide including hotels, yachts, residential, furniture,
product design and multimedia productions. One of the team’s
recent projects was the interior design of Park Plaza Westminster
Bridge hotel in London. The studio was founded 12 years ago by its
owner and principal designer Eyal Shoan. Eyal has been practicing
architecture and interior design for the past 20 years, expanding his
horizons to other branches of design, art and multimedia.
Aimitis Design is the design studio founded and managed by the
art director Valentina Frate, who has more than twenty years of
experience in the creative industry, many of them spent working
in advertising agencies. Her creative thinking continuously evolves
towards new horizons, in both online and printed communication.
Valentina always strives to improve style, quality and attention to
detail, placing side by side the emotional side of visual communication
with the more angular face of technology. She has undertaken a
wide range of projects for clients in various sectors where each new
project, every new sector, is a creative and intellectual challenge. It is
a way of getting to know the world.
www.aimitis.com
Info
Digital-Space
Tel: +972-­3-­5225264
Fax: +972-­1533-­5225264
E-mail: ds@digital-­space.co.il
H&S – PAOLO VALLINO
A professional freelancer since 1997, Paolo specializes in manual
coding of HTML, CSS and Javascript languages. He has always placed
great attention to fundamental concepts such as optimization,
W3C validation and maximum results about page speed, ensuring a
good basic SEO indexing and a high percentage of visualisation on
the major platforms in use. With a portfolio of over 180 projects, he
collaborates with other professionals and companies specializing in
design and development for a wide range of internet websites.
www.vallino.com
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Italian Trade Commission
Trade Promotion Section of the Italian Embassy
DYADE
The Italian Trade Promotion Agency-ICE is the Government agency
that supports the globalization of Italian firms, in line with the
strategies of the Ministry of Economic Development. ICE helps
to develop, facilitate and promote Italian economic and trade
relations with foreign countries, focusing on the needs of SMEs,
their associations and partnerships. ICE assists Italian firms in the
internationalization process and promotes the marketing of Italian
goods and services worldwide, investments, as well as the image of
‘Made in Italy’ products around the world.
Founded by Catherine Camille Paweloszek (Lawyer), Dyade is
a strategic and consulting company operating in the Design and
Art spheres.
ICE provides information, support and consultancy to Italian
companies on foreign markets, promoting and fostering export
and cooperation in all areas – industry, agricultural and agri-food,
services, etc. – with the aim of increasing and making their presence
on international markets more effective. ICE works closely with the
Italian Regions, the network of Italian Chambers of Commerce,
business organizations and other public and private entities.
ICE headquarters are in Rome, with a large network of offices around
the world and acts as ‘Trade Promotion Sections’ of the Italian
Embassies or Consulates.
Driven not only by our passion for Design and Art, but also by the
potential of new ideas and business opportunities, we combine
strategic and creative thinking with a business and legal approach.
We offer a range of services comprising contract negotiations and
business mediations, management of intellectual and industrial
property rights (trademarks, designs, copyrights, business signs,
domain names) and defining and enforcing IP protection strategies
(infringement, unfair competition actions).
Moreover, Dyade offers publishing services and organizes exhibitions,
events and meetings related to the cultural, design and artistic field,
offering technical, commercial, legal and artistic advisory.
Dyade is based in the UK and operates all over the world, thanks to its
network of collaborators and experts.
info@dyade.co.uk
www.dyade.co.uk
For more details, contact your local ICE office or visit our website:
www.italtrade.com
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COLOUR YOUR LIFE
“Colour, above all, and perhaps even more than drawing,
is a liberation.”
Henrì Matisse
COMPANY INDEX
ALESSI
BONALDO
BUSATTI
CAPPELLINI
COLLEVILCA
D-EDITORS
DE VECCHI for VHERNIER
FABRICA
GIUGIARO DESIGN
ILLYCAFFÈ
MAGIS
MARTINELLI LUCE
MISSONI HOME
MOROSO
MOROSO with DIESEL
VERSACE HOME
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pg.
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36
40
42
44
48
52
56
62
68
76
80
84
88
92
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ALESSI
“Colour always interests me, I don’t see things in black and white, I use
colour to fuse, while I plan in black and white. I use colour with justification.
Don’t rush with colour, there is no rule… I love colour… but the choice of
colour sometimes can be the principal design component of a project.”
ALESSI
Achille Castiglioni
The Alessi company was founded by Giovanni Alessi in 1921 at
Omegna, a village on Lake Orta in the foothills of the Alps near Novara.
Design first appeared at the end of the nineteen-thirties with
Giovanni’s eldest son, Carlo who designed the ‘Bombé’ tea and coffee
service. In 1970 Alberto entered the company with responsibility for
design management; his brothers Michele and Alessio, and their
cousin Stefano followed. Thanks to their new creativity and freshness,
Alessi has been able to develop a policy of design excellence which
has made it one of the leading and internationally renowned Italian
Design Factories. One of Alessi’s features today is the ability to
reconcile its typically industrial needs with its tendency to consider
itself more as a ‘research laboratory in the field of the applied arts’
than an industry in the conventional sense. Over the years, Alessi
has produced tableware and kitchenware in stainless steel and other
materials, created by over two hundred designers including Ettore
Sottsass, Richard Sapper, Achille Castiglioni, Alessandro Mendini,
Aldo Rossi, Michael Graves, Philippe Starck, Stefano Giovannoni, Enzo
Mari, Jasper Morrison, Ron Arad and David Chipperfield.
Alessi S.p.A.
Via Privata Alessi, 6
28887 Crusinallo (VB)
Italy
Tel. +39 0323 868611
info@alessi.com
www.alessi.com
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9091 - Design by Richard Sapper
ALESSI
ANNA G. - Design by Alessandro Mendini
ALESSI
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Stila - Design by Hani Rashid
BONALDO
BONALDO
Bonaldo S.p.a.
Via Straelle, 3
35010 Villanova (PD)
Italy
Tel. +39 049 9299011
Fax +39 049 9299000
bonaldo@bonaldo.it
www.bonaldo.it
Bonaldo, over seventy years of history and passion for design:
a language that can blend a multiplicity of shapes and suggestions
and express modernity in continuous development; originality in
the design process based on the experimentation of new materials
and partnerships with the best designers; the wish to entrust each
one with an individual story. Output totally reflects Italian tastes
and lifestyle, something unique to Italy that cannot be reproduced
elsewhere, but which interacts with various international trends in
contemporary design. Living is an art and its linguistic code is that
of design culture. Producing objects means producing ideas above
all. Product conception is based on the principle of innovation and
research into shapes, materials, beauty, and usefulness. Working with
the best designers means always looking out of the windows of the
world, in order to look at objects and designs with an open and curious
mind. The company has always been involved in experimentation:
sixty years ago it began with its range of tubular metal applications
and today it conducts wide-ranging research into plastics, the use
of different alloys and the use of materials such as pressure cast
aluminium, flexible cold-pressed polyurethane and propylene.
The company has a high-tech focus, however it entrusts fundamental
planning and production stages to human skill.
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“Why do two colors, put one next to
the other, sing? Can one really explain
this? No. Just as one can never learn
how to paint.”
Pablo Picasso
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BIG TABLE - Design by Alain Gilles
BONALDO
POLY - Design by Karim Rashid
BONALDO
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POLY - Design by Karim Rashid
BUSATTI
BUSATTI
Busatti S.r.l.
Via Mazzini, 14
52031 Anghiari (AR)
Italy
Tel. +39 0575 788013
Fax +39 0575 789819
busatti@busatti.com
www.busatti.com
It is not by chance that Busatti’s factory, is located right in the
geographical heart of the Italian Renaissance. Piero della Francesca,
Michelangelo, Leonardo da Vinci, Raffaello, as well as Guido
Monaco, S. Francesco were born within 100kms of the factory.
The quality handcrafted fabrics; tablecloths, towels, runners, curtains
and sofas created by the firm Busatti s.r.l, are the result of nearly
two centuries of experience, where tradition and innovation have
cleverly melded and the freshness and the brilliance of Mediterranean
colours have been introduced into the amber and greys of natural
fibres. In the Busatti workshops shuttle looms, direct descendents
of the first industrial revolution, slowly insert the wefts, giving the
fabrics a softness which is so rare to find these days. The finishing and
embellishing of these products is undertaken by skilled hands using
lilystitches, hemstitches, embroidery and lace. Busatti’s workshop
displays experience of nearly two centuries in the the great skill and
passion of the people who work in the factory. Busatti’s staff say:
“I work with Busatti not for Busatti”. Busatti is a true ‘family
company’ with the relationships between every member of staff
and the management based on the simple moral values on which
every family is built. With more then 40 exclusive shops around the
world, Busatti offers widespread distribution of its valuable products.
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Melograno Fabric - Design by Busatti Style Division
CAPPELLINI
CAPPELLINI
Founded in 1946, Cappellini has become synonymous with
contemporary, avant-garde design. Over the years it has launched
some of the world’s greatest designers, producing innovative and
high quality furnishings. Cappellini’s collection is characterized by
experimentation and exploration of a new way of living; this allows
furnishing of the whole domestic landscape, from the living room to
the studio to the bedroom. Many of these products have also become
iconic pieces and exhibited in museums throughout the world –
Victoria & Albert London, MoMA in New York and the Pompidou
Centre in Paris. Cappellini’s strength also lies in the production of
modular furniture and solutions for residential and office areas. Here
we find a combination of design and advanced technologies alongside
the company’s traditional craftsmanship approach. It is particularly
renowned for its skilled lacquering processes, using a palette of 80
high gloss and matt colours combined with a selection of accessories
and modules of different sizes.
Cappellini Showroom
150 St John Street
London, EC1V 4UD
United Kingdom
Tel. +44 (0) 20 7014 5980
www.cappellini.it
“The Rive Droite armchair seamlessly fuses a pure, modern
shape with the graphic pattern of Mickey’s overlapping
silhouette.”
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MULTICOLOR RIVE DROITE - Design by Patrick Norguet, 2010. Cappellini & Walt Disney Signature limited edition.
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COLLEVILCA
COLLEVILCA
Collevilca, a company created from the merger of two historic Italian
crystal factories, boasts over 50 years of experience in the artisan
tradition and the art of working with lead crystal (over 24% lead).
Located in the heart of Tuscany, in the town of Colle di Val d’Elsa (near
Florence, Siena and San Gimignano), it is considered the Italian capital
of crystal, as glass and crystalware have been produced here for over
800 years. Making the most of the experience handed down from two
generations, the traditional working methods are still applied today,
complemented by the most advanced production technologies.
All the crystalware bearing the COLLE and VILCA brands is the result of
the collaboration between important designers, renowned professionals
and the prestigious experience of master glassmakers. These synergies
produce unique, unrepeatable objects that are true masterpieces.
Each piece is made at our only factory in Colle di Val d’Elsa exclusively
from pure, certified crystal that meets European Community
standards. We would be extremely pleased to welcome you to
our workshops where you will have the opportunity to discover the
secrets of the best Italian crystal.
Collevilca Cristalleria S.r.l.
Z.I. San Marziale, 24
53034 Colle di Val d’Elsa (SI)
Italy
Tel. +39 0577 929188 / +39 0577 909711
Fax +39 0577 929876
info@collevilca.it
www.collevilca.it
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CALICI CARATTERIALI - Design by Gumdesign
COLLEVILCA
CALICI CARATTERIALI - Design by Gumdesign
COLLEVILCA
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CALICI CARATTERIALI - Design by Gumdesign
D-EDITORS
D-EDITORS
D-Editors is a new contemporary design publishers brand, born
from the meeting of two young enthusiastic design entrepreneurs.
The name expresses the key concepts of this new brand spirit.
D as design, D as do, D as dynamic.
DESIGN: challenging but reassuring, sometimes primeval and at
other times calculated and thought out, never dull, often in the
borderland between design and art. DO: the verb in English stands
for: to make, to perform, to act, to operate. The art of making and
the traditional quality of the ‘Made in Italy’ craftsmanship; unique
all around the world especially as concerns attention to detail.
D-EDITORS also pays particular attention to tailoring products and to
contact. DYNAMIC: the awareness of the relationship between space
and time makes the brand a reality, which expresses the solid side of
the space on one side and on the other side represents a factor that
can change the fluidity of the ever-changing contemporary society.
D-EDITORS arises as a scout of the instances – ideas of new frontiers
and new worlds, bringing them to ways of living on the border-land
between rational and irrational. Inventors of the processes of the lifestyle integration and disintegration.
D-Editors Edizioni di Design
Via Madre A. Picco, 4
20132 Milano (MI)
Italy
Tel. +39 02 87168803
info@deditors.com
www.deditors.com
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TAPIS NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T
D-EDITORS
ESPEJO NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T
D-EDITORS
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TABLE NR - Design by Gianni Veneziano e Luciana Di Virgilio / Studio V+T
de vecchi for VheRNIER
DE VECCHI for VHERNIER
De Vecchi Milano 1935 Srl
Via Lombardini, 20
20143 Milano (MI)
Italy
Tel. +39 02 8323365
Fax +39 02 58101174
info@devecchi.com
www.devecchi.com
“Coloured cuckoo clock for new dreams.”
The De Vecchi company was founded by Piero De Vecchi, a sculptor
and an engraver, who became part of the futuristic movement at a
very young age. From 1936 to the early 1960s, he exhibited his work
at the Milan Triennale Exhibition, where in 1947 he was awarded with
an Honours Diploma for an aluminium Thermos from the MoMA of
New York, an aluminium Picnic Hamper and a T8 silver Candlestick;
during that period Piero De Vecchi worked alongside leading
designers such as Gio Ponti and Caccia Dominioni. In 1962, Piero De
Vecchi’s son Gabriele, who was already one of the leading artists in
the field of Programmed and Kinetic Art, took the place of his father
as the head of the company; he then began a project based on the
reflective qualities of silver, which lead him to analyse the interaction
between objects and forms. Since 1990, Gabriele’s sons Giacomo
and Matteo have initiated new strategies aimed at ensuring that
silverware becomes a major part of the contemporary design sector.
Accordingly, a new cycle of collaboration was started in 2001, with
leading international furnishings and interior decorating designers
such as Urquiola, Massaud, Dordoni, Ferreri, Tom Dixon, Crasset and
Palomba. In 2010 De Vecchi Milano 1935 was acquired by Vhernier,
which today distributes De Vecchi silver works in its own stores.
Guided by Carlo Traglio, Vhernier is a symbol of the finest Italian
jewellery in the world. A variety of De Vecchi’s works has been acquired
for collections, by the following international museums: The Denver
Art Museum – Denver, Colorado, USA; The Chicago Athenaeum
– Chicago, Illinois, USA; International Design Zentrum – Berlin,
Germany; Musées des Tissus et des Arts décoratifs – Lyon, France;
Musée F. Mandet – Riom, France; Museum voor Sierkunst – Ghent,
Belgium; 100 Oggetti del design italiano. Collezione Permanente
Triennale di Milano – Milano, Italy.
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The Improbable cuckoo clock - Design by Gumdesign
DE VECCHI for VHERNIER
DE VECCHI for VHERNIER
“Coloured outside, happy inside.”
MULT8 - Design by Piero Devecchi, restyling by Matteo Devecchi
55
MULT8 - Design by Piero Devecchi, restyling by Matteo Devecchi
FABRICA
FABRICA
Fabrica S.p.A.
Via Villa Minelli
31050 Ponzano (TV)
Italy
Tel. +39 0422 516111
fabrica@fabrica.it
www.fabrica.it
Fabrica is the Benetton Group’s communication research centre.
It was created in 1994 with the aim of combining culture with industry
and offering young people from around the world an opportunity for
creative growth and multicultural interchange. Fabrica is based in
Treviso, in a complex restored and enlarged by Tadao Ando. Fabrica
invites young artists/designers to its centre, offering them a oneyear study grant and providing them with a professional training
opportunity and a wealth of resources and relations. The young
resident artists develop cultural and social communication projects in
the areas of design, visual communication, photography, interaction,
video, music and publishing under the guidance of experts. If they
pass the rigorous screening process, the young grant-holders start
a period of education and research on real projects based on the
conviction that communication, in all its applications, must be a
vehicle of conscious social change. Fabrica’s aim is to inspire a specific
creative category made up of young ‘social catalysts’ who, at the end
of their experience at the centre, will continue their work under their
own steam. Fabrica’s many years of commitment to socially-aware
communication have achieved manifold results. To mention just a
few: the campaigns developed in collaboration with the U.N. and
Reporters Without Borders; Credo, a musical study on the subject
of religious tolerance; films from the world’s South that won awards
at Cannes, Venice and Hollywood; COLORS magazine; and its series
of environmental, social and relational workshops. Today more than
ever, Fabrica’s research is a cross-disciplinary commitment wherein
communication interacts with other crucial sectors like the economy
and social and environmental sciences and, through committed
experimentation, is unfailingly alert to the changes and trends of
modern society.
56
Objet Coloré - Design by Fabrica for Benetton
FABRICA
Objet Coloré - Design by Fabrica for Benetton
FABRICA
59
Objet Coloré - Design by Fabrica for Benetton
FABRICA
Objet Coloré - Design by Fabrica for Benetton
FABRICA
61
Objet Coloré - Design by Fabrica for Benetton
GIUGIARO DESIGN
GIUGIARO DESIGN
“Right from the moment I started my career as a car designer,
I was convinced that an enormous opportunity would have slipped
away had I not transferred, within the sphere of product design, the
complex, albeit effective, automotive design methodology to other
mass production sectors.”
Giorgetto Giugiaro (Chairman Italdesign Giugiaro)
Italdesign Giugiaro
Giugiaro Design Business Unit
Via Achille Grandi, 25
10024 Moncalieri (TO)
Italy
Tel. +39 011 6891611
Fax +39 011 6893321
info@italdesign.it
www.italdesign.it
Giugiaro Design, a business unit created within Italdesign Giugiaro,
was established in 1981 by Giorgetto Giugiaro, present Chairman,
and since then has steadily grown over the years, where he has
led a highly qualified team of business and design professionals in
line with international market’s trends and expectations. Based in
Moncalieri (Turin, Italy), renowned for the variety and quality of its
services, its know-how and 30-year activity in international markets,
Giugiaro Design ranks among the leading companies in the industrial
and transportation design field worldwide. At the root of Giugiaro
Design’s versatility is the adoption of a working method that is
divided into steps; these can be used for any product and enables the
development of a project into various possible fields of application,
while sticking to the same exacting approach. The projects developed
by Giugiaro Design are the expression of a functional design with a
keen eye towards styling, premier materials and technologies.
62
ICARO - Design by Giugiaro Design
GIUGIARO DESIGN
F3 - Design by Giugiaro Design
GIUGIARO DESIGN
65
MESSLESS - Design by Giugiaro Design
GIUGIARO DESIGN
XXIII TURIN WINTER UNIVERSIADE TORCH - Design by Giugiaro Design
GIUGIARO DESIGN
67
BARON - Design by Giugiaro Design
illycaffè
ILLYCAFFÈ
illycaffè S.p.a.
Via Flavia, 110
34147 Trieste (TS)
Italy
Tel. +39 040 3890111
Fax +39 040 3890490
info@illy.com
www.illy.com
Based in Trieste, Italy, illycaffè produces and markets a unique blend
of espresso coffee under a single brand leader in quality. Over 6 million
cups of illy espresso coffee are enjoyed every day. illy is sold in over
140 countries around the world and is available in more than 50,000
of the best restaurants and coffee bars. espressamente illy, the chain
of franchised Italian-style coffee bars is now present in 30 countries
and comprises more than 230 outlets. With the aim of spreading the
coffee culture, illy has founded the Università del caffé, the centre of
excellence offering theoretical and practical training on every aspect
of coffee for coffee growers, coffee shops staff and enthusiasts.
Moreover illy’s longstanding interest in the arts takes many forms.
For one, in making important contributions to the creation and
exposure of contemporary art, by supporting artists, institutions
and international exhibitions. illy’s collaborations with contemporary
masters include among the best-know names James Rosenquist, the
creator of the iconic white brushstroke-on-red square illy logo.
Undoubtedly, the illy Art Collection stands as illy’s highest profile,
ongoing cultural project. Transforming that most everyday of objects,
the coffee cup, into small works of art, using ceramic cups as the
medium, the project has for 20 years elevated the simple pleasure
of drinking an espresso into an experience that fully engages the
senses and the mind. More than 70 contemporary masters have
contributed designs, each adorning the signature, white porcelain
illy cup introduced by Matteo Thun in 1992. In 2006, the project
expanded to another common if wonderfully unexpected medium,
illy’s own coffee cans.
On a global level illycaffé employs 796 people and has a consolidated
turnover of €342 million.
68
“Smiling at the new day, by sipping a coffee with a unique and unmistakable
aroma. Treating yourself to the luxury of some spare time. Adding beauty
and colour to your everyday life. And transforming it into an extraordinary
experience, thanks to a few sips of happiness. That’s when you live happilly.”
BUREN CUPS - Design by Daniel Buren
illycaffè
IPERESPRESSO CUPS - Design by Matteo Thun
illycaffè
71
OMBRA SPOON - Design by Paola Navone
illycaffè
X7.1 - Design by Luca Trazzi
illycaffè
73
IPERESPRESSO CAPSULES - Design by illycaffè
MAGIS
MAGIS
Magis
Via Triestina, accesso E
30020 Torre di Mosto (VE)
Italy
Tel. +39 0421 319600
Fax +39 0421 319700
info@magisdesign.com
www.magisdesign.com
Magis is the brand that has given a novel twist to domestic design,
building its identity on incorporating leading edge technology into
mass production. Founded in 1976 in the bustling north eastern corner
of Italy by a newcomer to the furniture business, Eugenio Perazza,
Magis is today a giant international design laboratory that constantly
puts itself to the test, seeking technological sophistication and
employing a highly diversified workforce. Magis embraces the
creativity of leading global designers (Jasper Morrison, Stefano
Giovannoni, Marc Newson, Konstantin Grcic, Marcel Wanders, Ron
Arad, the Bouroullecs, Jerszy Seymour, Naoto Fukasawa, Thomas
Heatherwick, Zaha Hadid and many others) and channels it towards
objects perched on the cutting edge.
Magis actually exports 80% of its production to 70 countries all over
the world. In 2006 a Japanese branch of Magis (called Magis Japan)
was set up to distribute Magis products in the Japanese market. In
January 2010, Magis completed the move to its new headquarters
in Torre di Mosto, in the province of Venezia. Immersed in the
green Venetian countryside, the new Magis center is composed
of two separate buildings on a 98,000 square-meter site. The first,
measuring 15,000 square meters, houses the logistics and assembly
departments. It has been operative since early 2007. The other,
measuring 3,500 square meters, was made for the offices and a
showroom and opened in January 2010. The design of the new offices
and showroom was conceived internally. Square in plan, the building
has an inner courtyard upon which all the rooms look out. In January
2012, Magis opened its own showroom at Design Post on the occasion
of the Internationale Möbel Messe of Cologne of last January, while
last April during the Salone del Mobile Magis opened also a showroom
in Milan (Corso Garibaldi, 77).
76
SPUN - Design by Thomas Heatherwick
MAGIS
RAVIOLO - Design by Ron Arad
MAGIS
79
RAVIOLO - Design by Ron Arad
MARTINELLI LUCE
MARTINELLI LUCE
Martinelli Luce Spa
Via Teresa Bandettini
55100 Lucca (LU)
Italy
Tel. +39 0583 418315
Fax +39 0583 419003
info@martinelliluce.it
www.martinelliluce.it
Martinelli Luce represents more than fifty years of experience devoted
to the manufacturing of lamps and lighting systems. The lighting
pieces created by Martinelli Luce, are characterised by essential
design along with project novelty; these elements having been the
basis of the corporate philosophy for three generations. Martinelli
Luce was established in 1950 thanks to the insight and will of Elio
Martinelli. Elio wanted to manufacture the lighting systems himself
for the commercial concerns where he was responsible for the
design. Elio Martinelli is inspired by nature and geometry and creates
functional lighting products that are manufactured with materials
true to their own characteristics. Some of these products together
with others, such as Pipistello designed by the architect Gae Aulenti,
are kept in some of the most important design museums. Sergio
Asti – Lucci e Orlandini – Marc Sadler – Luc Ramael – Studio Lucchi
& Biserni – Angelo Micheli – Luisa Bocchietto – Michel Boucquillon
– Serge and Robert Cornelissen – Brian Sironi – and others worked
together and are still working together with Martinelli Luce.
Year after year the Martinelli Luce range was enriched with new
systems, keeping a great number of them as an expression of Italian
design of the 60s and 70s and as a result the company offers a very
significant and relevant collection. Martinelli Luce provides not only
lamps for home, but also a wide range of technical systems designed
for lighting offices, shops, cinemas, hotels, museums and points
of sale for large-scale retail trade outlets, using light sources with
technology applied to the optimization of the energy output and of
the lighting of commercial spaces.
80
81
ELICA - Design by Brian Sironi
MARTINELLI LUCE
ELICA - Design by Brian Sironi
MARTINELLI LUCE
83
ORBITA - Design by Brian Sironi
MISSONI HOME
MISSONI HOME
T&J Vestor S.p.a.
Via Roma, 71/B
21010 Golasecca (VA)
Italy
Tel. +39 0331 950311
Fax +39 0331 959011
sales@tjvestor.it
www.missonihome.com
A home furnishing project. A wide range of elements. From fabrics
– the starting point – to furnishings. The recurring theme of fabrics
and their numerous textures introduces beautiful ideas for furnishing
the home inside and out. From the living room to the lounge, from
bedroom and bathroom to the rooms leading outdoors to gardens and
terraces. Rosita Missoni’s collection has a way with colour, interwoven
with manufacturing skill; it stands out for its sunny personality and
creative spirit. Fashion inspirations and emotions inform her home
design vision. Translating this complex ensemble of ideas into fabric
and furnishing solutions is made possible by an almost symbiotic
collaboration between two leading Italian companies: Missoni,
one of Italy’s top fashion designers, and T&J Vestor, a firm with a
long family tradition in high-end home textiles and furnishings
The language of the collection, as well as each individual piece,
is unmistakable, with the project built around free interactions
between colours and forms. Materials and patterns become part of
the whole, but at the same time have a life of their own and easily
move into other contexts. Precise signs and designs that fuse
memories and project visions. Scattered areas of black and white
and open trails of colour. Geometrical shapes and lines together
with exuberant motifs, such as huge flowers, the essential botanical
refrain of every collection. This long creative path which coexists with
experimentation – almost an escape from the obvious towards an
innovative, personal style with an aesthetic balance that transcends
the commonplace.
84
NADAUN - Design by Missoni Home
MISSONI HOME
NARBONETA- Design by Missoni Home
MISSONI HOME
87
MOGLE - Design by Missoni Home
MOROSO
MOROSO
Moroso S.p.A.
Daria Triolo
Communication & Press Director
Via Nazionale, 60
33010 Cavalicco Udine
Italy
Tel. +39 0432 577111 / +39 02 878990
www.moroso.it
Moroso was established in 1952. It was the brainchild of Agostino
Moroso who, with his wife, Diana, founded the company with the
objective of making sofas, armchairs and furnishing accessories.
An artisanal approach to product manufacturing and extraordinary
creativity in the designing stage formed the foundations of a vision
which enabled the firm to grow and distinguish itself in the market
for its product quality, innovation and creativity. In the Eighties, the
second generation of the family launched an exhaustive programme
of auteur design studies. Nearly sixty years after its founding, Moroso
is positioned among the haute couture of international design, a
leading company in upholstered-furniture manufacturing. Through
the creative input of designers of the calibre of Ron Arad, Patricia
Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki
Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi &
Levien, Tord Boontje, Nendo, Front and others, Moroso has over the
years created a collection of iconic designs. All with an unmistakable
Moroso style, yet each exuding the essence of different latitudes and
cultures. Its international outlook has introduced Moroso to some of
the most beautiful design settings in the world, including MoMA in
New York, Le Palais de Tokyo and the Grand Palais in Paris, and the
Venice Biennale. Significant partnerships which allowed Moroso to
create a vast and varied product range equally suited to residential or
contract use. Today Moroso has 140 employees, a turnover of €30m
and branches in the United States, Great Britain and Singapore.
Moroso exports to 64 countries.
88
LITTLE ALBERT - Design by Ron Arad
MOROSO
VICTORIA AND ALBERT - Design by Ron Arad
MOROSO
91
SPRING COLLECTION - Design by Ron Arad
MOROSO with DIESEL
MOROSO with DIESEL
Moroso Ltd
Damir Eskerica - Country Director
7-15 Rosebery Avenue
London EC1R 4SP
United Kingdom
Tel. +44 020 3328 3560
Fax +44 020 7278 2944
www.moroso.co.uk
X-Ray music and vintage treatments inspire the first collection
“Successful Living from Diesel with Moroso”.
Moroso, with Diesel, has created a collection of products with
a relaxed and comfortable mood, taking its inspiration from an
informal lifestyle concept and targeting consumers who like
simple shapes yet at the same time seek a ‘modern’ style made
up of high quality combined with a distinctive design of pure lines.
“We worked with the Diesel creative team, to develop an interesting
and alternative collection idea which was to represent two different
yet coexisting aspects of certain contemporary trends: one which is
darker in tone, inspired by the underground world and with a more
aggressive and enigmatic aesthetic, and the other lighter, inspired
by nature and a visual radiance, with soft and welcoming shapes”,
explained Patrizia Moroso who always follows all the phases of every
design project personally. Patrizia Moroso sums up: “The best thing
about this collection is that it’s alternative and different. Each product
has its own strong identity yet its value increases even further when
all the items live together, strengthened by a laid-back, fun and rocker
vibe and creating an interesting mood as shown in the fine images by
Massimo Gardone which are to be included in the Successful Living
from Diesel with Moroso catalogue”.
92
CLOUDSCAPE CHAIR - Successful Living from Diesel with Moroso
MOROSO with DIESEL
Overdyed Side chair - Successful Living from Diesel with Moroso
MOROSO with DIESEL
95
Overdyed Side chair - Successful Living from Diesel with Moroso
VERSACE HOME
VERSACE HOME
Founded in Milan in 1978 by Gianni Versace, one of the 20th Century’s
most talented designers, the Versace Group is today a standard
bearer of Italian excellence throughout the world.
The company designs, manufactures, distributes and retails luxury
products ranging from the haute couture of Atelier Versace, to pret-àporter collections, from jewellery to perfumes, from home furnishings
to fine porcelain art de la table collections.
From the very beginning the creative universe of Versace has always
encompassed many disciplines, not just fashion, but Design in the
broadest sense and the essential art of living.
Versace Home was therefore a natural extension of this interest.
Created in 1992 initially as a textile home collection and followed by
the first landmark range of dinner sets, it soon became a complete
home collection able to express the Versace lifestyle.
Versace Home Division
Via Borgospesso, 15/A
20121 Milano (MI)
Italy
Tel. +39 02 00620850
Fax +39 02 76093565
info.home@versace.it
www.versacehome.com
Today Versace Home takes the Fashion House’s glamour and
luxury into everyday living, from luxury resorts and hotels to private
residences.
96
WAVE - Design by Donatella Versace
VERSACE HOME
CURL - Design by Donatella Versace
VERSACE HOME
99
LABIRINTH - Design by Donatella Versace
DESIGNERS INDEX
RON ARAD
DANIEL BUREN
MATTEO DEVECCHI
FABRICA for BENETTON
ALAIN GILLES
GIORGETTO GIUGIARO
GUMDESIGN
THOMAS HEATHERWICK
ALESSANDRO MENDINI
ROSITA MISSONI
PAOLA NAVONE
PATRICK NORGUET
HANI RASHID
KARIM RASHID
RICHARD SAPPER
BRIAN SIRONI
MATTEO THUN
LUCA TRAZZI
VENEZIANO+TEAM
DONATELLA VERSACE
103
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105
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121
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Raviolo
MAGIS
pg. 78-79
Little Albert
MOROSO
pg. 89
Victoria and Albert
MOROSO
pg. 90
Spring Collection
MOROSO
pg. 91
RON ARAD
DANIEL BUREN
Ron Arad’s constant experimentation with materials and his radical
reconception of the form and structure of furniture has put him
at the forefront of contemporary design. Alongside his limited
edition studio work, Ron Arad designs for many leading international
companies. His current architectural commissions include hotel
projects in Italy, Spain, England, Mexico and a design museum
in Israel. Arad is the winner of numerous design awards and his
work appears in many public collections worldwide. He is currently
Professor of Product Design at the Royal College of Art in London.
Born in 1938 in the outskirts of Paris, Daniel Buren obtained his
diploma at the Ecole Nationale Supérieure des Métiers d’Art of Paris
in 1960. In 1965 he began to adopt the stripe of 8,7 centimetres,
the characteristic mark of his work, drawn from an awning fabric,
common in France and elsewhere. In 1966 he was one of the
founders of the minimalist conceptual group Buren, Mosset,
Parmentier, and Toroni. He has combined architecture and painting
since his first collective international exhibition ‘Prospect 68’
in Düsseldorf, and his solo art exhibition at the Apollinaire Gallery
of Milan in 1968: he always works onsite. In 1986 he represented
France at the Biennial Exhibition of Venice and he was awarded the
‘Leone d’oro’ for the best pavilion. His architectural works led him
to work with different materials and directly on the structures upon
which he intervenes. His works of art, more or less of huge dimensions,
are site-specific, and later on are always taken apart. Their existence
is therefore documented only by films and photographs made by
Buren himself. These documents are called ‘pictures-souvenirs’
and are neither shown nor sold, but only published in books and
catalogues. All ‘pictures-souvenirs’, as they are called and their
names suggest, cannot replace the real work of art. Daniel Buren has
performed all over the world. He says he belongs to and is a citizen
of the place where he is working at any given moment.
Buren Cups
illycaffè
pg. 69
104
105
Mult8
DE VECCHI for VHERNIER
pg. 54-55
MATTEO DEVECCHI
FABRICA for BENETTON
Born in Milan in 1969, he graduated in theoretical philosophy
at Università Statale in Milan with a thesis in music perception.
He studied music at the Conservatory of Milano and practiced
professional photography. In 1996 he joined his father and his brother
in the management of De Vecchi, a family owned silversmith company,
founded by his grandfather Piero Devecchi in 1935. Being a craftsman
laboratory, he participates in all the aspects of the company, from
matters of production to planning long term strategic projects. In
over ten years of work, during a period of profound changes within
the international market of silversmith objects, Matteo contributed to
the radical change of the company from being a laboratory producing
silver objects to becoming an Italian design brand. Within this field
Matteo re-designed an icon of the company, the T8 chandelier of
Piero Devecchi (1947), and opened up to new markets using innovative
materials and forming collaborations with external designers, pursuing
the values and history of De Vecchi.
Objet Coloré is a system of store display fittings designed by Fabrica to
showcase United Colors of Benetton apparel and accessories; modular
and flexible, they offer a variety of personalised solutions, mixing forms,
surfaces, and multicoloured geometries, in line with the distinctive elements
of the brand. Objet Coloré was exhibited at the Triennale di Milano during
the 2012 Milan Furniture Fair. Launched in 2001, Fabrica Features is the
name of a series of retail shops that sell Fabrica’s design articles and double
as multiethnic and multimedia spaces where exhibitions, screenings, live
performances and workshops offer major opportunities for people to meet.
The Fabrica Features stores facilitate a commercial exchange of art and
a fusion of cultural events in a global network. Today, Fabrica Features
spaces are in Bologna (Italy) and Lisbon (Portugal). Fabrica Features
boasts too innovative ‘temporary stores’ which have visited cities such
as Paris (France), Rotterdam (Netherlands), London (UK), Porto (Portugal)
and Madrid (Spain). Fabrica Features is also the name of a dynamically
evolving series of products designed by Fabrica’s young designers. These
products, which include sketchbooks, bags, boxes, jewels, ceramics,
glass objects and special collections, embody Fabrica’s values of novelty,
collaboration and diversity of thought. They challenge conformities by
posing subtle interventions to daily routines and realities. The Fabrica
collections are available in the Fabrica Features stores and in a wide
range of international outlets, cultural and specialized stores and art
museums. Fabrica’s innovative style concept also interests industrial
concerns: this makes it possible to work for leading international brands
like Metalarte, Casamania by Frezza, Paola C., BD Ediçiones de Diseno,
Bosa, Bi-silque, Olfaire, Diamantini & Domeniconi, Secondome, Zanotta,
The Italian Chair District and the Peggy Guggenheim Collection in
Venice for which in 2008 Fabrica created a mini collection of objects
celebrating the museum’s 60th anniversary.
106
Objet Coloré
FABRICA for BENETTON
pg. 57-58-59-60-61
107
Big Table
BONALDO
pg. 37
ALAIN GILLES
GIORGETTO GIUGIARO
Design as a second life. After studying Political Sciences and
Marketing Management, Alain Gilles went on to work in the financial
world. But one has to live his own life. So, thanks to the moral support
of his wife, he went back to studying Industrial design in France. He
assisted Xavier Lust in his creations, but was eventually hired by
Quinze & Milan before graduating. He worked for Arne Quinze for two
and a half years as designer, developer and project manager on several
high profile projects for world-renowned architects and editors.
He opened his own studio in 2007 in order to pursue his own dreams
and develop his personal approach to product design, furniture
design, art direction and interior architecture. He has since started to
collaborate with several international editors. He was born in Brussels
in 1970.
Born on August 7, 1938 in Garessio, a small town in the province of
Cuneo in Northern Italy, Giorgetto Giugiaro moved to Turin in 1952
where he enrolled in a Fine Arts program coupled with technical
planning courses. At the age of 17 he was admitted to the Style
Center Fiat as a young designer and worked in the Ufficio Studi
Stilistici Vetture Speciali (Special Vehicle Stylistic Study Department)
under the guidance of Dante Giacosa. In December 1959, Nuccio
Bertone entrusted him with the management of the Style Center of
the Carrozzeria Bertone. Giugiaro was to spend the next five years
working under Bertone. In 1965 he moved on to be appointed head
of the Style and Project Center of the Carrozzeria Ghia. On February
13, 1968, he established the independent company Italdesign
together with his partner engineer Aldo Mantovani. The mission of
the company was highly innovative and focused on providing global
motorcar constructors with creativity and engineering services in
addition to the services relating to production start up programs.
Today Italdesign Giugiaro is a permanent member of the global
Volkswagen family. Giorgetto Giugiaro has been awarded seven
honorary degrees, among them the one the London Royal College
of Art awarded him in 1984 “in acknowledgement of the great esteem
his work commands in United Kingdom”, and five Compasso d’ Oro
by ADI, the Italian Association for Industrial Design. In 1999 he won
the ‘Car Designer of the Century Award’ in Las Vegas after being
selected by a jury including 120 journalists and international experts.
In 2000 he was nominated by Automotive News Europe among other
12 ‘immortals’ of the European Car Industry in the European Hall of
Fame at the Geneva Palexpo and two years later was awarded place
of honour at the Detroit ‘Automotive Hall of Fame’.
108
Icaro
GIUGIARO DESIGN
pg. 63
Messless
GIUGIARO DESIGN
pg. 65
Universiade Torch
GIUGIARO DESIGN
pg. 66
Baron
GIUGIARO DESIGN
pg. 67
109
Calici Caratteriali
COLLEVILCA
pg. 45-46-47
The Improbable Cuckoo Clock
DE VECCHI for VHERNIER
pg. 53
GUMDESIGN
THOMAS HEATHERWICK
Laura Fiaschi (Carrara, 1977), designer and graphic designer, and
Gabriele Pardi (Viareggio, 1966), architect, work in architecture, industrial
design, graphics and art direction for companies and events. They have
won many prizes including First Prize at the Creativity International
Competition ‘Swiss in Cheese’, First Prize at the competition of
architecture for Marinella di Selinunte, First Prize at the competition
of graphics for ‘The poster of Carnival Torre del Lago Puccini’ and four
special mentions at the International Competition ‘Young&Design’.
They have been selected as designers, for the exhibitions ‘Prime Cup’
and ‘New Italian Design’ arranged by the Director Silvana Annichiarico
for the Milan Triennale Exhibition and for the exhibition ‘Theatre of
Italian Creativity’ in New York, arranged by Vanni Pasca. Alessandro
Mendini selected the tasting glass Swing for the Design Museum of
the Triennale of Milan; Dyade Ltd invited Gumdesign to represent
Italian design for IDEA in London and the Magma Museum displays
some of Gumdesign’s objects in the permanent collection; they have
been selected by Triennale of Milan for a major exhibition at the Santral
Museum of Istanbul and Vittorio Sgarbi chose them for the Italian
Pavilion (Venice Biennale) at the Pecci Museum of Prato. The MoMA in
San Francisco selected Swing and Calici for a important exhibition and
for the permanent collection. Since 2008, they have been in charge
of the creative direction of Cambiovaso for the UpGroup company,
involving 30 international designers and have been selected for the Adi
Design Index 2009 and Compasso d’Oro. Dynamism, transformability
and versatility, fun and playing are the perceivable features in every
design that the company undertakes; designing and dreaming go hand
in hand... imagining, conceiving, inventing, creating something that is
new and precise... everything that implies emotional tension and is
nothing short of dreaming!
Thomas Heatherwick founded Heatherwick Studio in 1994 to make
unique design projects happen. Today his team of architects, designers
and makers work from a combined studio and workshop in King’s
Cross on projects ranging from bridges and buildings to products
and large scale works of public art. The studio’s work includes the
Rolling Bridge in Paddington, London – a pedestrian footbridge that
opens by rolling into a ball; La Maison Unique – the world flagship
store for luxury French brand, Longchamp and a seafront restaurant
in Littlehampton on the South Coast of England. Thomas is an
Honorary Fellow of the RIBA and a Senior Fellow at the Royal College
of Art. He is the recipient of honorary doctorates from three British
universities – Sheffield Hallam, Dundee and Manchester Metropolitan.
He is recipient of the Prince Philip Designers Prize and in 2004, was the
youngest practitioner to be appointed a Royal Designer for Industry.
He has served on numerous judging and advisory panels and
has given lectures, tutorials and talks at the Bartlett School of
Architecture, London’s Victoria and Albert Museum and Yale University.
Thomas lives and works in King’s Cross, London.
110
Spun
MAGIS
pg. 77
111
ALESSANDRO MENDINI
ROSITA MISSONI
Born in Milan in 1931, former director of Casabella, Modo and Domus,
winner of a Compasso d’Oro and designer of the Groninger Museum
in Groningen, the Casino in Arosa, the Forum in Omegna, he is a
designer, architect and image consultant for Philips, Swarovski,
Swatch, and Bisazza.
Rosita and her husband Ottavio Missoni were at the helm of Missoni
SpA for 50 years, together creating a unique, inimitable style that’s
admired all over the world. In 1997 she handed the reigns over to her
sons Vittorio and Luca and, for fashion, her daughter Angela, and has
since devoted herself exclusively to the Missoni Home collections
When people speak about Missoni, it comes natural to say “the
Missonis,” since the story of the brand is the story of a couple: of
Ottavio, a Dalmatian athletics champion with a background in
sports wear, and Rosita, with her family’s apparel and household
linen business. The two met in 1948 and married in 1953. Combining
their experiences led to the birth of a company that took one of the
finest examples of Italian products around the world – a style that’s
absolutely unmistakable for its mélange of colours, stitches, and
combinations of irridescent hues that have never been seen before.
In the beginning there were simply stripes, since the machines only
did that. But then over time more patterns were created that were
increasingly original and creative until it became an art. And this is
the same art that continues to inspire Rosita in her collections for
Missoni Home.
Anna G.
ALESSI
pg. 34
Nadaun
MISSONI HOME
pg. 85
Narboneta
MISSONI HOME
pg. 86
Mogle
MISSONI HOME
pg. 87
112
113
Ombra Spoon
illycaffè
pg. 71
PAOLA NAVONE
PATRICK NORGUET
She has a straightforward approach, a visionary style and an eclectic
philosophy. Her soul is full of the flavours and colours of the Orient,
which she knows, loves and visits, and the taste and forms of the
West, rich in traditions, open and on the move. Paola Navone, born
in Turin, has adopted Milan as her home, but above all she is a citizen
of the world. Happy and relaxed she changes roles from architect,
designer and art director to interior decorator and exhibition and event
organiser for a highly selective customer portfolio, including: Abet
Laminati and Gervasoni (she is also their art director), Armani Casa,
Piazza Sempione, Cappellini Mondo, Driade, Orizzonti, Casamilano,
Salviati bijoux, Egizia, Baxter, Poliform, Viva, Falper. In Osaka in 1983
she received the important International Design Award and in 2000
she was named Designer of the Year by the German magazine,
Architektur & Wohnen.
French designer Patrick Norguet, through his close collaboration
with Louis Vuitton, Lanvin, Guerlain and Christian Dior, completes his
personal formation at the EDSI where he built up a unique approach
based on eclecticism and a thorough knowledge of materials and
manufacturing processes. In 2000 he opened his personal design
office; nowadays, he is involved in industrial and interior design,
dedicating himself to also creating exhibitions for Van Cleef and
Renault. Awarded ‘Designer of the Year’ in 2005, Norguet belongs to
that generation which is making known as the ‘french touch’ on the
international stage; with his designs he perfectly interprets Cappellini’s
theory of the union between fashion and design, producing items
of great impact in both sectors, working for innovation but keeping
great simplicity. He loves to work on emotions and intuition, finding
alternative slants on everyday objects and their specific settings.
Some of his works are part of the permanent collections of prestigious
museums, such as the Museum of Modern Art in New York.
114
Multicolor Rive Droite
CAPPELLINI
pg. 43
115
HANI RASHID
KARIM RASHID
Rashid was born in Cairo in 1958. He studied architecture in Canada
and in the United States, before opening his New York Asymptote
Studio in 1988. He holds various teaching posts worldwide, and with
his studio has designed a vast range of works that places him well
ahead of his peers in the field of digital design. His projects span
from experimental spatial installations to digital architecture. His
most innovative works include two multi-dimensional and interactive
architectural environments, i.e. the New York Stock Exchange Virtual
Trading Floor and the Guggenheim Virtual Museum.
Karim Rashid was born in Cairo, Egypt in 1960; half English, half
Egyptian and raised mostly in Canada. He received a Bachelor of
Industrial Design in 1982 from Carleton University in Ottawa, Canada.
He pursued graduate design studies in Naples, Italy, with Ettore
Sottsass and others, then moved to Milan for one year at the Rodolfo
Bonetto Studio. On his return to Canada, he worked for seven years
with KAN Industrial Designers. While at KAN, he also co-founded
and designed the Babel Fashion Collection and North from 1985-91.
He opened his own practice in New York City in 1993. He has
worked for numerous clients globally such as Prada, Giorgio Armani,
Foscarini, Guzzini, Zanotta, Estee Lauder, Issey Miyake and over the
years he has won numerous awards including: The Good Design
Award (2003) for the Kurve Chair for Neinkamper and the I.D.
Magazine’s Annual Design Review (2002). He has over 70 objects in
permanent collections and his design work has been exhibited in
many art museums in the USA (Museum of Modern Art, New York,
Chicago Athenaeum, Chicago; Miami Museum of Contemporary Art),
in Europe (British Design Museum, London, UK; Groningen Museum,
Groningen, Holland) and in the rest of the world (Tokyo Gas, Tokyo,
Japan). He has been a juror for several international competitions
and a contributing writer for design periodicals. He was a full-time
Associate Professor in Industrial Design for 10 years at the University
of the Arts in Philadelphia, Pratt Institute, Rhode Island School of
Design, and the Ontario College of Art and lectures internationally.
Karim has released two books, ‘I Want To Change The World’ on
Rizzoli Universe, 2001, and the ‘International Design Yearbook 18’, for
Laurence King Publishing, UK as well as having curated two CDs on
Seattle boutique label, Neverstop. Currently, Karim is working on his
second book for Rizzoli Universe, titled ‘Evolution’.
Stila
ALESSI
pg. 35
Poly
BONALDO
pg. 38-39
116
117
RICHARD SAPPER
BRIAN SIRONI
Born in Munich in 1932, he studied philosophy, anatomy, graphics,
engineering and economics. Ten times winner of the Compassi d’Oro,
his prime interest is the design of technically complex objects, from
ships to watches.
Brian Sironi was born in Seregno, Italy in 1977. He graduated from
Politecnico di Milano with a degree in Industrial Design and then
began collaborating with architects, designers and professional
artisans in the design industry, such as carpenters, blacksmiths,
wood carvers and upholsterers. Trained in the heart of Brianza, his
background is both practical and academic with a strong connection
to local territory, an integral element featured in his cosmopolitan
Italian designs. In 2007, Brian continued his training in the United
States and upon his return to Italy, established his own firm, Studio
Brian Sironi. In his work, he focuses on the connection between object
and user, shape and function, while aiming for form at its purest.
His purpose is to improve people’s daily life, even in few details, or in
single gestures, on a small scale, adding something extraordinary and
unexpected in every object.
In 2010 he is selected for the exhibition
‘The New Italian Design Reloaded’ at Triennale di Milano museum and
at Santralistanbul museum in Istanbul.
His most important project is
Elica lamp manufactured by Martinelli Luce, awarded with the special
jury prize ‘Design dello Stupore’ in Young & Design contest (2009).
He received other prestigious awards: IF Product Design Gold (2010)
Good Design Award (2011), Red Dot Design Award (2011). Thanks to
Elica lamp at the age of 33 he was awarded with ADI Compasso
d’Oro Award.
9091
ALESSI
pg. 33
Elica
MARTINELLI LUCE
pg. 81-82
118
Orbita
MARTINELLI LUCE
pg. 83
119
Iperespresso Cups
illycaffè
pg. 70
MATTEO THUN
LUCA TRAZZI
Matteo Thun was born in Bolzano, Italy, in 1952. He studied at
the Salzburg Academy under Oskar Kokoschka, took his degree in
architecture in Florence in 1975 with Adolfo Natalini and moved to Milan
in 1978, where he met and started working with Ettore Sottsass. In 1981,
he was a co-founder of the Memphis group, the design movement that
so shaped events in the eighties. In 1984, he founded the Studio Matteo
Thun in Milan and served as Creative Director of Swatch from 1990-93.
Matteo Thun stands for long lasting solutions with an holistic
approach. Architecture means designing the soul of the place. This
implies an aesthetic, economic and technological sustainability. It
means to create a synthesis of the existing, the purpose and the area.
The solution is different, each time. Product design must reflect the
soul of the brand. It is architecture of simple, pure and beautiful
gestures to serve a daily life that goes well beyond our present
life. Matteo Thun has won the ADI Compasso d’Oro Award for
design excellence three times and only recently has received the
Wallpaper* Design Award 2010. He won the Good Design Award 2011
for Onto, Duravit, the Simon Taylor Award for Lifetime Achievement
2011 Designer Magazine and the Green Good Design Award 2011 for
Isy System, Zucchetti. In architecture and interior design his Side
Hotel in Hamburg was chosen as Hotel of the Year in 2001, the Vigilius
mountain resort won the Wallpaper* Design Award in 2004 and the
Radisson SAS Frankfurt was chosen as the best hotel opened in the
year in the Worldwide Hospitality Awards in 2005. The Prix Acier
Construction was given to him for the Hugo Boss Strategic Business
Unit in Switzerland in 2007. Matteo Thun was inducted into the
Interior Hall of Fame in New York in December 2004 and is a member
of RIBA, the Royal Association of British Architects.
He was born in Verona in 1962. After his architectural degree at the
University of Venice in 1987 he became assistant for architectural
compositions. He won the ‘Carlo Scarpa Award’ and moved to Milan
where he worked for 14 years as an associate with Aldo Rossi assisting
on important design and architectural projects. In 1993 he founded his
own design and architectural studio. In 2000 he joined design boom
and became co-CEO. He designs for prestigious brands such as Kreon,
Swatch, Viceversa, Guzzini, WMF, illy, Martini, Alfi, Fiorucci, Mazzega,
Pedrini, Zucchetti Robotica, Chicco, Plank and Foppapedretti.
120
X7.1
illycaffè
pg. 72
121
Tapis NR
D-EDITORS
pg. 49
Espejo NR
D-EDITORS
pg. 50
VENEZIANO+TEAM
DONATELLA VERSACE
In 2008 Gianni Veneziano created ‘Veneziano+team’, a multidisciplinary studio for architecture, art, design and graphics with
Luciana Di Virgilio. The philosophy of the studio is that the piratical
aspects can define shapes and structures; this is an intuitive
and simple method that keeps an artistic spirit but it is opened to
a influences and innovations. The studio’s work is a mixture of
experiences and innovations. The studio’s work is present at the
most important national and international fairs for the sector, for
example the ‘Salone del Mobile’ in Milan, ‘Maison & Objet’ in Paris,
‘Spoga + Gafa’ in Cologne, ‘Abitare il Tempo’ in Verona, ‘Sun’ in Rimini.
An additional important activity is the curation of design exhibitions
including the latest for the Milan Triennale.
Sensuality and glamour have always been the hallmarks of Versace,
the famous Italian high-fashion brand founded by Gianni Versace in
1978, and handed on to his sister Donatella after his death in 1997.
Since then Donatella Versace has been Creative Director of the house
and Vice President of the board, and has evolved the Versace look
into one of the most distinctive of the twenty-first century. Donatella
Versace was born in Reggio Calabria in southern Italy where she
grew up with her two elder brothers. While completing her degree
in languages at the University of Florence, she started to assist her
brother Gianni in his work by supervising the advertising campaigns
shot by great photographers like Richard Avedon and Bruce Weber
that contributed so greatly to the unique visual style of Versace.
She started with the design of accessories and went on to create
a children’s line ‘Versace Young’ in 1993. In 1994, she became Head
Designer for Versus, a brand aimed at younger fashion enthusiasts.
Since taking over at the design helm of the house, Donatella has
won critical acclaim and numerous awards, and has brought her own
distinctive style to the famous Medusa label. She has also presided
over its expansion into areas beyond fashion. Today Donatella is 20%
owner of Gianni Versace SpA and holds the dual position of Creative
Director and Vice President of the board. She has two children, Allegra
and Daniel Beck. Allegra is owner of 50% of Gianni Versace SpA.
Table NR
D-EDITORS
pg. 51
Wave
VERSACE HOME
pg. 97
Curl
VERSACE HOME
pg. 98
Labirinth
VERSACE HOME
pg. 99
122
123
PRODUCTS INDEX
9091
Anna G.
Baron
Big Table
Buren Cups
Calici Caratteriali
Cloudscape chair
Curl
Elica
Espejo NR
F3
Icaro
Iperespresso Capsules
Iperespresso Cups
Labirith
Little Albert
Melograno Fabric
Messless
Mogle
MULT8
Multicolor Rive Droite
Nadaun
Narboneta
Objet Coloré
Ombra Spoon
Orbita
Overdyed Side chair
Poly
Raviolo
126
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
33
34
67
37
69
45-46-47
93
98
81-82
50
64
63
73
70
99
89
41
65
87
54-55
43
85
86
57-58-59-60-61
71
83
94-95
38-39
78-79
Spring Collection
Spun
Stila
Table NR
Tapis NR
The Improbable Cuckoo Clock
Victoria and Albert
Wave
X7.1
XXIII Turin Winter Universiade Torch
127
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
pg.
91
77
35
51
49
53
90
97
72
66
9091
ALESSI
pg. 33
Anna G.
ALESSI
pg. 34
Baron
GIUGIARO DESIGN
pg. 67
Big Table
BONALDO
pg. 37
Buren Cups
illycaffè
pg. 69
Little Albert
MOROSO
pg. 89
Melograno Fabric
BUSATTI
pg. 41
Messless
GIUGIARO DESIGN
pg. 65
Mogle
MISSONI HOME
pg. 87
Mult8
DE VECCHI for VHERNIER
pg. 54-55
Calici Caratteriali
COLLEVILCA
pg. 45-46-47
Cloudscape chair
MOROSO with DIESEL
pg. 93
Curl
VERSACE HOME
pg. 98
Elica
MARTINELLI LUCE
pg. 81-82
Espejo NR
D-EDITORS
pg. 50
Multicolor Rive Droite
CAPPELLINI
pg. 43
Nadaun
MISSONI HOME
pg. 85
Narboneta
MISSONI HOME
pg. 86
Objet Coloré
FABRICA for BENETTON
pg. 57-58-59-60-61
Ombra Spoon
illycaffè
pg. 71
F3
GIUGIARO DESIGN
pg. 64
Icaro
GIUGIARO DESIGN
pg. 63
Iperespresso Capsules
illycaffè
pg. 73
Iperespresso Cups
illycaffè
pg. 70
Labirinth
VERSACE HOME
pg. 99
Orbita
MARTINELLI LUCE
pg. 83
Overdyed Side chair
MOROSO with DIESEL
pg. 94-95
Poly
BONALDO
pg. 38-39
Raviolo
MAGIS
pg. 78-79
Spring Collection
MOROSO
pg. 91
128
129
Spun
MAGIS
pg. 77
Stila
ALESSI
pg. 35
Table NR
D-EDITORS
pg. 51
Tapis NR
D-EDITORS
pg. 49
Victoria and Albert
MOROSO
pg. 90
Wave
VERSACE HOME
pg. 97
X7.1
illycaffè
pg. 72
Universiade Torch
GIUGIARO DESIGN
pg. 66
130
The Improbable Cuckoo Clock
DE VECCHI for VHERNIER
pg. 53
CREDITS
IDEA SPONSORS
IN PARTNERSHIP WITH
IDEA PARTNERS
EYAL SHOAN AND IRIS RUBINGER, ARCHITECTS – DIGITAL SPACE
(Exhibition Display)
AVV. ROBERTO VISCIANO, LAWYER
(Legal Consultancy)
VALENTINA FRATE / AIMITIS DESIGN – PAOLO VALLINO
(Digital Communication)
SPECIAL THANKS TO
Monica Carbonio (PR and Media contacts – Italy)
JOANNA BINK (Photographer)
133