akron beacon journal

Transcription

AKRON BEACON JOURNAL
WWW.OHIO.COM
INFORMING. ENG AGING. ESSENTIAL.
44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350
WWW.OHIO.COM
Journalism Distinction
Informing. Engaging. Essential.
The Akron Beacon Journal/Ohio.com -- Ohio's
only four-time Pulitzer Prize-winning newspaper
and four-time winner of Ohio's Best Website
Award -- is known for in-depth local reporting in
print and online, regularly attracting accolades
from professional journalism associations at the
local, regional, state and national levels. In 2012
alone, the newspaper and its online affiliate earned
more than 56 awards for journalism excellence for
breaking news, feature writing, food writing, sports
writing, columns, business reporting and more,
including 23 first-place finishes, two of them at the
national level.
This April, the Akron Beacon Journal/Ohio.com
begins its 175th year in the community, the oldest
continuously operating business in Summit County.
Proud to be a trusted news source since 1839, the
Akron Beacon Journal/Ohio.com of 2013 delivers
news and information in print, online, via Facebook
and Twitter social media sites and a full roster of
mobile apps
Various Products and Services Available
Smartphone apps
Yahoo! Partnership
Text Messaging
Monster.com Partnership
Coupon Inserts
Autotrader.com Partnership
Market Research
Zvents Partnership
Co-op Advertising and Processing
Special Sections and Magazines
Beacon’s Best Annual Reader Poll
Polybags
Contests and Giveaways
Non-subscriber Coverage (TMC)
Clocktower/Video Billboard Ads
Indoor/Outdoor Vinyl Banners
Daily Deals
Commercial Printing
Sales Fliers and Inserts
Post-it® Notes
Database Marketing and Mapping
Classifieds
Direct Mail Solutions
Local Community Websites
Graphic Design Services
Enjoy.Ohio.com entertainment site
Online Behavioral Targeting
Ohio.com news site
Vendor and Focus Tabs
Daily/Sunday Newspaper Ads
Key Advertising Personnel
Publisher
Andrea Mathewson
330-996-3205
amathewson@thebeaconjournal.com
Executive VP and General Manager
Alton Brown
330-996-3310
abrown@thebeaconjournal.com
Marketing Director
Nicole Hawk
330-996-3693
nhawk@thebeaconjournal.com
Retail Manager-Major/National/Targeted Accounts
Aimee Krzyscin
330-996-3354
akrzyscin@thebeaconjournal.com
Retail Manager-Key/Local Accounts
Craig Bender
330-996-3258
cbender@thebeaconjournal.com
Classified Advertising Manager
Laura Schumann
330-996-3320
lschumann@thebeaconjournal.com
Digital Sales Manager
Craig Madrin
330-996-3243
cmadrin@thebeaconjournal.com
Sales & New Business Development Manager
Tonia Lawley
330-996-3369
tlawley@thebeaconjournal.com
Advertising Operations, Revenue, and Research Manager
Frank Jablonski
2
330-996-3444
fjablonski@thebeaconjournal.com
WWW.OHIO.COM
Market Overview
Cleveland
DMA
Akron sits in the heart of Summit County,
only the second most populous county of
the 17 county Cleveland DMA.
Greater
Akron
Only 40 miles south of Cleveland and 23
miles north of Canton, Akron is at the
core of the Cleveland-Akron-Canton
megaplex in Northeast Ohio.
Primary
Market Area
Cleveland
Greater Akron includes Medina, Summit,
Portage, Wayne and Stark counties within
the Cleveland DMA. There are a total of
1,056,752 adults in the Greater Akron
area, who represent more than 1/3 of
the adult population of the Cleveland
DMA.
Akron
Canton
The Akron Beacon Journal and
Ohio.com saturate the Greater Akron
region of Northeast Ohio delivering local
news and information primarily in
Summit, Medina, Stark, Portage and
Wayne counties.
Driving distances from Akron
Canton, OH
23 miles
Cleveland, OH
40 miles
Youngstown, OH
50 miles
Mansfield, OH
64 miles
Pittsburgh, PA
110 miles
Erie, PA
125 miles
Columbus, OH
126 miles
Wheeling, WV
130 miles
Toledo, OH
136 miles
Detroit, MI
191 miles
Dayton, OH
195 miles
Fort Wayne, IN
209 miles
Buffalo, NY
215 miles
Cincinnati, OH
232 miles
Niagara Falls, NY 236 miles
Indianapolis, IN
299 miles
Chicago, IL
367 miles
0:27
0:46
0:51
1:08
1:54
2:11
2:02
2:05
2:14
3:10
3:10
3:28
3:32
3:42
3:56
4:46
5:59
Media Demographics
Akron Beacon Journal:
Ohio.com
According to Scarborough Research,
there are 521,318 unique adults in the
primary market. Of these adults, 76.8%
or 400,593 have read an Akron Beacon
Journal in the past month. Some key
demographics of these readers:
According to Scarborough Research, there are 120,170
unique adults within the primary market that have viewed
Ohio.com. In the past month. Some key demographics of
these viewers :
• 50.3% are female and 49.7% are male.
• 74.2% are between the ages of 21 and 54; and the
Akron Beacon Journal and Ohio.com combine to reach
83.5% of all 25- to 54-year-old women in the market
and 83.9% of all adults over 34 in the market.
• 53.8% are female and 46.2% are
male.
• 56.2% are between the ages of 21
and 54 years old.
• 63.8% have attended any amount of college or
graduated from college; and the Akron Beacon Journal
and Ohio.com combine to reach 81.3% of all college
graduates in the market.
• 52.2% have attended any amount of
college or graduated from college.
• 53% are married; the Akron Beacon
Journal reaches 77.4% of all
married adults in the market and
79.1% of all households in the
market that do not have children.
• 52.4% of viewer households do not have children; and
the Akron Beacon Journal and Ohio.com combine to
reach 79% of all households in the market with one or
more children.
• 66.9% have household incomes greater than $35,000;
and the Akron Beacon Journal and Ohio.com combine
to reach 74.7% of all homes that have incomes greater
than $75,000 annually.
• 62% have household incomes
greater than $35,000; and the
Akron Beacon Journal reaches
63% of all homes in the market that
have incomes greater than $75,000
annually.
• 76.5% own their home; and the Akron Beacon Journal
and Ohio.com combine to reach 82.3% of all homes in
the market valued greater than $250,000.
• 71% own their home; and the
Akron Beacon Journal reaches
77.2% of all homes in the market
valued between $150,000 and
$199,999 and 72.5% of all homes in
the market valued greater than
$150,000.
• The Akron Beacon Journal and Ohio.com combine to
reach 78.3% of the 407,024 adults in the market who
have accessed the Internet in the past 30 days. Including
Yahoo!, the unduplicated primary market reach of adults
accessing the internet last month is 90%.
3
Source: Scarborough Research 2012, Release 2. Updated 1/2/2013
WWW.OHIO.COM
T o t a l Av e r a g e
P a id - P r in t
C ir c u la t io n
T o t a l Av e r a g e
P a id & V e r if ie d P r in t & D ig it a l
R e ade rs
R e ade rs
Pe r C opy
C ir c u la t io n
S unday
1 2 2 ,0 7 4
1 2 3 ,9 1 6
3 7 2 ,8 9 5
3 .0 1
S a tu rd a y
1 0 4 ,7 4 6
1 0 6 ,2 9 2
2 6 1 ,0 8 6
2 .4 6
D a ily ( a v g .)
7 9 ,8 1 8
8 7 ,9 1 0
2 2 4 ,1 0 6
2 .5 5
A Note About Circulation
Reaching the Total Market
While circulation is important, it does not provide the full
picture. Readership is the more important element . Even as
circulation at newspapers nationwide are declining, the
Akron Beacon Journal copies that are distributed are
enjoying a higher percentage of pass along readership than
in the past, especially on a Sunday. This means that there are
still increasingly large numbers of actual readers out there
seeing your advertising messages!
Our weekly targeted Total Market Coverage (TMC) delivery
program—Savvy Shopper—reaches all Saturday Akron Beacon
Journal subscribers and—via US Mail—has the ability to reach
non-subscribers throughout much of Summit County; the city of
Wadsworth in Medina County; the cities/towns of Streetsboro, Kent,
Brimfield and Mogadore in Portage County; the town of
Doylestown in Wayne County; and the towns of Hartville and
Uniontown in Stark County. This is a reach of around 190,000
additional—primarily unduplicated—households weekly. By
combining an insert or display ad within the Savvy Shopper with
advertising within a weekend edition of the Akron Beacon Journal,
your advertising message can reach virtually 100% of the homes
within this targeted geography at the core of our market!
Section Readership
The Akron Beacon Journal has loyal customers who generally
read more of the paper than all readers within the Cleveland DMA.
The local news content is especially sought after, which makes the
Akron Beacon Journal the key source of local and community
news and information in the market.
Reaching a Large Audience
In a work week, the daily Akron Beacon Journal reaches
376,168 unduplicated readers. In a full week, the Akron
Beacon Journal reaches 463,777 unique adults. Adding in
viewers of Ohio.com in a week determines the Integrated
Newspaper Audience measure (INA). The average INA for the
Akron Beacon Journal/Ohio.com is 510,753 adults. The
cume or monthly INA for the Akron Beacon
Journal/Ohio.com is 674,028 adults.
P a g e s /S e c tio n s R e a d o r L o o k e d A t
(M o n -Fr i C u m e R e a d e r s h ip )
The Akron Beacon Journal and Ohio.com combine in a week
to reach 69.8.8% of the 521,318 adults within the primary
market area (PMA) as defined in the ABC Audit. In a month,
the two combine to reach an integrated audience of 80.5% of
the adults in this market.
4
A k ro n
ALL
B eacon
N e w s p a p e rs
J o u rn a l
R e a d in
(M -F )
DMA
A d v e rtis in g c irc u la rs /in s e rts /fly e rs
5 3 .3 %
4 9 .6 %
B u s in e s s /fin a n c e p a g e s /s e c tio n
5 2 .9 %
4 5 .9 %
C la s s ifie d a d v e rtis in g
5 4 .4 %
5 0 .8 %
C o m ic s
5 7 .3 %
5 1 .7 %
E d ito ria l/o p in io n p a g e s
5 1 .7 %
4 5 .6 %
E n te rta in m e n t/life s ty le p a g e s /s e c tio n
5 6 .8 %
5 1 .1 %
F o o d /c o o k in g p a g e s /s e c tio n
5 3 .8 %
4 9 .6 %
H o m e a n d g a rd e n p a g e s /s e c tio n
5 1 .5 %
4 5 .9 %
In te rn a tio n a l/n a tio n a l n e w s
5 1 .6 %
4 6 .9 %
L o c a l n e w s s e c tio n
7 5 .5 %
7 1 .7 %
M a in n e w s /fro n t p a g e s e c tio n
8 1 .2 %
7 6 .9 %
M o v ie lis tin g s a n d re v ie w s
4 8 .6 %
4 4 .2 %
S p o rts p a g e s /s e c tio n
5 5 .2 %
5 3 .1 %
T V o r ra d io lis tin g s
4 6 .6 %
4 2 .2 %
Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013
WWW.OHIO.COM
The Exclusive Choice…
No Other Newspaper…
Of adults in the market that read only one Sunday newspaper in the last
week, 83.9% reached for the Sunday Beacon Journal exclusively over any
other available options.
The Akron Beacon Journal is the preferred newspaper
in the primary market. No other newspaper in the
market reaches as many adult readers as the Akron
Beacon Journal.
According to Scarborough Research, 85.5% of all
Sunday readers in the market read the Sunday Beacon
Journal last week and 74.3% of all daily newspaper
readers read a daily Akron Beacon Journal .
S u n d a y N e w s p a p e rs in P M A
S u n d a y A k ro n B e a c o n J o u rn a l
S u n d a y P la in D e a le r
4 8 ,1 8 1
9 .2 %
1 3 .5 %
S u n d a y K -R R e c o rd -C o u rie r
3 3 ,5 9 1
6 .4 %
9 .4 %
O th e r L o c a l S u n d a ys (c o m b in e d )
2 4 ,1 6 5
4 .6 %
6 .8 %
S u n d a y N e w Yo rk T im e s
1 0 ,4 7 4
2 .0 %
2 .9 %
D a ily N e w s p a p e rs in P M A
A k ro n B e a c o n J o u rn a l
The chart below offers more detailed readership
numbers compared to other top daily and weekly
newspapers in the market and based on common
advertising schedules placed in each.
U n iq u e N e w s p a p e r R e a d e r s a n d W e b s it e V ie w e r s
R e a d e rs R e a c h S h a re
269986
3 0 5 ,3 0 9 5 8 .6 % 8 5 .5 %
R e a d e rs R e a c h S h a re
3 4 2 ,5 6 6
1 8 6 ,7 9 7 3 5 .8 % 7 4 .3 %
K e n t-R a ve n n a R e c o rd -C o u rie r
2 8 ,9 4 5
5 .6 %
1 1 .5 %
N Y T im e s , U S A T o d a y, o r W S J
2 7 ,7 6 3
5 .3 %
1 1 .0 %
P la in D e a le r
2 2 ,4 4 5
4 .3 %
8 .9 %
O th e r L o c a l D a ilie s (c o m b in e d )
3 3 ,6 6 6
6 .5 %
1 3 .4 %
A k r o n B e a c o n J o u r n a l a n d O h io .c o m
C le v e la n d P la in D e a le r
K en t-R aven n a
a n d C le v e la n d .c o m
R e c o rd - C o u rie r
T o ta l i n th e T o ta l i n S u m m i t T o ta l i n th e P r i m a r y T o ta l i n th e P r i m a r y T o ta l i n th e P r i m a r y
S u m m i t C o u n ty
Prim a ry
M a rk e t
Prim a ry
M a rk e t
Prim a ry
M a rk e t
DM A
C o u n ty
Reach
M a rk e t
Reach
M a rk e t
Reach
M a rk e t
Reach
5 2 ,4 5 1
2 8 ,3 3 3
6 .8 %
3 7 ,9 6 2
7 .3 %
6 ,0 9 5
1 .2 %
N /A
N /A
O n e W e e k O n lin e
1 1 3 ,3 1 5
6 1 ,6 7 6
1 4 .7 %
7 8 ,7 7 0
1 5 .1 %
3 1 ,2 2 7
6 .0 %
N /A
N /A
O n e D a ily N e w s p a p e r (M -F )
2 2 4 ,1 0 6
1 4 6 ,3 5 2
3 5 .0 %
1 8 6 ,7 9 7
3 5 .8 %
2 2 ,4 4 5
4 .3 %
2 8 ,9 4 5
5 .6 %
F ive D a ily N e w s p a p e rs (M -F )
3 7 6 ,1 6 8
2 2 3 ,7 5 6
5 3 .4 %
2 9 0 ,1 2 4
5 5 .7 %
5 7 ,4 6 3
1 1 .0 %
4 7 ,3 2 5
9 .1 %
O n e S u n d a y N e w sp a p e r
3 7 2 ,8 9 5
2 2 7 ,4 6 1
5 4 .3 %
3 0 5 ,3 0 9
5 8 .6 %
4 8 ,1 8 1
9 .2 %
3 3 ,5 9 1
6 .4 %
O n e D a ily (M -F ) a n d O n e S u n d a y
3 8 5 ,6 5 3
2 3 4 ,2 6 8
5 6 .0 %
3 1 3 ,4 1 2
6 0 .1 %
5 2 ,7 0 9
1 0 .1 %
4 0 ,3 6 1
7 .7 %
F ive D a ily (M -F ) a n d O n e S u n d a y
4 5 6 ,2 6 6
2 6 1 ,6 3 5
6 2 .5 %
3 4 3 ,2 4 5
6 5 .8 %
8 0 ,9 6 8
1 5 .5 %
5 2 ,5 0 8
1 0 .1 %
F ive D a ily, O n e S a tu rd a y, O n e S u n d a y
4 6 3 ,7 7 7
2 6 3 ,5 9 8
6 3 .0 %
3 4 5 ,2 0 8
6 6 .2 %
N /A
N /A
N /A
N /A
O n e D a ily a n d O n e D a y O n lin e
2 5 8 ,8 4 6
1 6 4 ,5 1 2
3 9 .3 %
2 0 7 ,0 4 8
3 9 .7 %
2 7 ,8 8 6
5 .3 %
N /A
N /A
O n e S u n d a y a n d O n e D a y O n lin e
3 9 7 ,7 5 9
2 3 7 ,4 4 0
5 6 .7 %
3 1 5 ,6 8 4
6 0 .6 %
5 3 ,6 2 2
1 0 .3 %
N /A
N /A
F ive D a ily a n d O n e W e e k O n lin e
4 3 7 ,6 5 1
2 4 7 ,5 0 6
5 9 .1 %
3 2 3 ,0 4 9
6 2 .0 %
7 9 ,1 7 7
1 5 .2 %
N /A
N /A
IN A (a vg ) - F ive D a ily, O n e S a tu rd a y, O n e S u n d a y, O n e W e e k O n lin e
5 1 0 ,7 5 3
2 7 4 ,8 6 1
6 5 .7 %
3 6 3 ,6 2 6
6 9 .8 %
1 0 0 ,1 2 5
1 9 .2 %
N /A
N /A
B a s e d o n a d v e rti s i n g fre q u e n c y i n th e re s p e c ti v e p ro d u c ts
(T o ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )
O n e D a y O n lin e
U n iq u e W e e k ly N e w s p a p e r R e a d e r s ( in P M A )
C levelan d
A k ro n B e a c o n J o u rn a l
B a s e d o n a d v e rti s i n g fre q u e n c y i n th e re s p e c ti v e p ro d u c ts
(T o ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )
O n e D a ily N e w s p a p e r (M -F ) o r O n e W e e k ly N e w s p a p e r
R e c o rd P u b lis h in g
( A d in E V E R Y I s s u e )
W e s t S id e L e a d e r
T h e S u b u rb a n it e
In D M A
In PM A
Reach
In PM A
Reach
In PM A
Reach
In PM A
Reach
2 2 4 ,1 0 6
1 8 6 ,7 9 7
3 5 .8 %
7 9 ,6 9 0
1 5 .3 %
2 8 ,6 8 3
5 .5 %
2 1 ,4 8 1
4 .1 %
5
Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013
WWW.OHIO.COM
No Other Local Media…
According to Scarborough Research, just one
Sunday Akron Beacon Journal reaches more adults
in the PMA than any combined day part radio
listenership or TV viewership.
Newspapers in General are Highly Relevant
Popularity is a funny thing. If something is deemed popular, it gains a
reputation that “everyone” is doing it or is interested in it. Conversely,
newspapers have gotten some bad press in recent years as circulations have
been declining. As a result, newspapers have gained a hyperbolic reputation
as something “nobody” reads. Reality check…
Only 16.3% of adults on average listened to ANY
AM/FM radio station during morning drive time
Monday-Friday, meaning that an advertisement
during an average ½ hour of morning drive time that
runs on all 52 local radio stations would reach fewer
than half of market adults than just one ad in the
daily Akron Beacon Journal.
Now compare newspapers to seemingly “popular” things that adults in the
Greater Akron area are doing according to Scarborough Research:
Due to the above market fragmentation of local
radio, simply choosing the top radio stations to run
spots on will further limit the overall reach.
• 48.4% had watched the Super Bowl last year
Television is fragmented as well with the plethora of
cable channels and satellite stations. At best, cable
reaches only 19.5% of the adults in the market and
only if ads run on every single cable station during
an average ½ hour in prime time.
• 65.9% typically watch ANY local TV news (at any hour)
Only 42.6% watched ANY prime time TV (cable and
network) on average from Monday to Saturday. So,
one TV spot running simultaneously on every single
cable and local TV station during an average ½ hour
in Prime Time—an expensive proposition—would
reach the same number of adults in the market as an
ad in just one Saturday Akron Beacon Journal.
No single local television station will reach more than
5.9% of the adults in the market during an average
½ hour in prime time. So much for “mass media”!
• 22.2% typically watch the late local TV news
• 48.3% typically watch the local evening TV news
• 42.1% watched any of the major cable news stations last week
• 29.8% watched a Cleveland Cavaliers game on TV in the last year
• 39.3% watched a Cleveland Indians game on TV in the last year
• 50.1% watched a Cleveland Browns game on TV in the last year
• 66.4% watched ANY major Cleveland sports game on TV last year
• 27.3% watched any college bowl games on TV in the last year
• 48.1% visited Facebook in the last month
• 61.5% used Google in the last month
• 30.3% listened to any News/Talk/Information formatted radio last week
• 81.8% read a newspaper or visited a newspaper website last week
6
Sources: Scarborough Research 2012, Release 2 and Multi-Market 2012, Release 1. Updated 1/2/2013
WWW.OHIO.COM
No Other Local Media Website…
Unprecedented, Unduplicated Reach
In the primary market, more visitors come to Ohio.com and Yahoo!
in a month than the next local or national media news competitors
for breaking news, local and national news, sports, business features
and entertainment information.
No need to try and decide which local media websites will
provide the best reach. Ohio.com and Yahoo! have the greatest
overall reach. And why waste money running ads on any other
local media sites when 77.1% of the adults that have visited
these sites have also visited Ohio.com and Yahoo!, anyway?
Plus, running an ad for a month on Ohio.com and Yahoo! in the
primary market reaches 83,447 more total adults that an ad
running on every other local TV, radio, and newspaper website!
Keeping Good Company
Additional media partnerships with the following major media
companies allow greater access to Ohio.com and promote
increased visitation and usage of the award-winning site.
7
WWW.OHIO.COM
Always On. Always Delivers.
Ohio.com features and average monthly page views
Home Page
News
Obits
Sports
Lifestyles
Business
Enjoy.Ohio.com (Entertainment)
Relish.Ohio..com (Food & Recipes)
Editorial
Community publishing
Special Sections
Blogs
Pets.Ohio.com
jobs.ohio.com (powered by Monster)
homes.ohio.com (with MLS listings)
autos.ohio.com (powered by Autotrader)
Events.Ohio.com (Zvents event listings)
DailyDeals.Ohio.com (50-90% off deals)
Barberton.Ohio.com
Bath.Ohio.com
Copley-Fairlawn.Ohio.com
CuyahogaFalls.Ohio.com
Green.Ohio.com
Hudson.Ohio.com
JacksonTwp.Ohio.com
Kent.Ohio.com
Stow.Ohio.com
Wadsworth.Ohio.com
-
1,561,477
2,252,656
1,430,304
426,943
81,268
120,343
92,583
2,560
91,136
6,224
5,846
279,380
16,323
174,185
436,533
68,073
257,578
18,570
7,585
3,932
8,762
20,108
8,493
5,553
5,960
6,998
15,201
7,428
Ohio.com ad types
Leaderboard - 728 x 90 pixels
Medium Rectangle - 300 x 250 pixels
Sliding Billboard - (max) 980 x 300 pixels
Corner Peel - (max) 500 x 500 pixels
Pencil - 980 x 32 pixels
Skybox-- 200 x 100 pixels
Cube - 160 x 90 pixels
Weather Widget - 210 x 20 pixels
Interstitial
Page Skin
Navigation Bar
Sponsored Events Carousel
Ad types are available as positions and page
configurations allow. Some ads may be expandable with
rich media. Please consult with a sales representative.
Local Community Websites
Ohio.com is now micro-targeted to specific Greater Akron communities. Get all of the news,
weather, sports, and more without having to search for the info that is relevant to you. Weekly
news updates are also sent via email to those individuals that have subscribed to this content.
8
Sources: Google Analytics (January through November 2012) and Media Audit 2012. Updated 1/2/2013
WWW.OHIO.COM
Text Message Marketing
Daily Deals
Let’s face it. The advertising
landscape has changed. We live in a
wireless world and we are on the go
now more than ever. In order to
connect with our target audience, we
have the ability to adapt quickly; text
message marketing offers flexibility,
effectiveness and ease of use.
Offer a great deal at over 50% off
regular retail value. Then, get
customers with NO upfront investment…
With the customers that we actually deliver,
you only “pay” by providing your product or
service to the buyers of your deal!
Consider:
• 86.9% of all adults in the Greater
Akron market use a cell phone. Of
them:
• 68.6% use text messaging
• 42.6% access the internet
• 95.3% of Greater Akron adults age
18-49 use a cell phone.
• Of Greater Akron adults using a
cell phone for text messaging,
74.2% are adults 21-54.
• Of Greater Akron adults using a
cell phone to access the internet,
81.1% are adults 21-54
We will promote your deal and you will benefit
from the social media buzz that your deal creates,
without consuming your time or exerting any effort.
In the end, you can receive a percentage of the sales
back as cash or else reinvest a higher percentage of the
sales as an advertising schedule to promote your
business and further increase general sales.
Just provide us with a signed agreement, the deal details
and an item image… We take care of everything else.
Mobile Reach
Ohio.com and the entertainment site
Enjoy.Ohio.com both have their own
mobile apps for iPhone and Android.
with 320x50 pixel banner ads
available.
The Enjoy.Ohio.com site is also
mobile-enabled. This means that
viewing the site within your mobile
device’s web browser allows all of the
site content to be displayed in a
more mobile-friendly manner.
Ohio.com and other sites will also
soon be formatted this way for easier
mobile viewing of content and ads,
with or without a dedicated app.
Partner Websites
Ohio.com is also partnered with nationally-renowned websites that help provide
greater access and credibility while promoting increased visitation and usage of the
award-winning site.
9
WWW.OHIO.COM
Features
Special products
Seven days a week:
Local news, sports, weather, business, obituaries, state/national/world
news, editorial and opinion pages, letters to the editor, TV grid,
classifieds, comics, crossword puzzle, advertising inserts and more.
Savvy Shopper inset – Weekly broadsheet total
market coverage (TMC) product that holds
inserts and is distributed in-paper and in the mail.
ROP ad opportunities are available in the jacket,
from a zoned coupon ad up to a full 8-page
broadsheet section that is inset between the first
two and last two pages of the product.
Plus . . .
Monday – American Profile magazine
Tuesday – Your Health (first Tuesday of every month)
Wednesday – Food
Thursday – High school sports (in season), Driver's Seat (Auto),
Enjoy entertainment tab, and Home and Garden (in season)
Friday – Homehunter Preview (real estate)
Saturday – Home (with HomeHunter real estate guide), Saturday
lifestyle section, Savvy Shopper, Relish magazine (first Saturday of
the month), and Spry magazine (second Saturday of the month)
Sunday – Life (Arts, Lifestyle, Books, Music, and Travel), Channels TV
section, and ohio.monster.com Job Source.
Beacon Sheets – Print and deliver inserts… All for
one low price! Choose from 8.5”x5.5”, 5.66”x11”,
8.5”x11”, 10”x11”, and 11”x17” (folded) on 60#
coated or uncoated stock. Additional sizes and
stocks available at a premium.
(Subject to change without notice. No advertising M-F in Business/finance section.)
Beacon Notes – Print
and deliver sticky notes
on the front page of the
newspaper. (Can
distribute preprinted
notes, too. Must be
padded and not
machine-fed notes.)
Premium ad positions
A1 (front page) strip Broadsheet front page strip Enjoy (front page) strip Tabloid front page strip Section front flag Weather page Section back page Driver's Seat - front page HomeHunter - page 3 or 4 Job Source – front page Obits Church Directory Travel Directory Sunday Comics flag ad Sunday Comics vertical strip Sunday Comics horizontal strip Sunday Comics half page Sunday Comics reverse gatefoldSunday Comics spadea wrap Sunday Comics flysheet -
12” x 2.06”
12” x 2.06”
9.97” x 2.06”
9.97” X 2.06”
3.25” X 2”
12” X 10.92”
12” X 22”
12” x 13.14”
Varies
Varies
Varies
Varies
Varies
3.89” x 2.06”
3.8” x 18.75”
11” x 3.5”
11” x 10”
2 @ 5” x 21.5”
4 @ 5” x 21.5”
2 @ 11” x 21.5”
Beacon Bags – Print and deliver plastic bags that
will hold the day’s paper. (Can also distribute
preprinted poly bags and sample bags.)
Kraft jackets – Full broadsheet pages on heavier
newsprint used for holding newspaper inserts.
Comics spadea – Full-page, full-color broadsheet
advertisement that wraps the spine of the Sunday
Comics. Also: Gatefolds.
Mobile marketing – Attract customers with
keyword text message marketing and with
banner ads within our apps for Ohio.com and
Enjoy.Ohio.com.
Beacon clock tower – Video billboard
in the heart of downtown Akron that
displays ads, news, time and
temperature 24 hours a day.
(Subject to change without notice..)
10
Updated 1/2/2013
WWW.OHIO.COM
Abbreviation Guide:
B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in a section – (M) Magazine – (Q) Quarter-fold booklet
January
Careers & Business
(T) – For employers and job
seekers featuring the latest
employment-related
products, services, and advice.
HBA Envision Awards
(M) – Features
award-winning
homes,
remodeling
projects, and
commercial
designs of local
builders and
remodelers.
Super Bowl
(P) – Focus on the big game
with the latest statistics and
scores, sports stories, and
articles.
February
Cleveland Auto Show
(B) – Highlights the event at
the IX Center.
Summer Camp Guide
(B) – An excellent resource
guide for parents and a
showplace for advertisers.
August
Indians Preview
(P) – Commentary and
analysis at the dawn of a new
baseball season.
High School Football
Preview
(B) – Includes
game
schedules,
player
profiles,
conference
overviews,
and features
on coaches.
Job Fair
(T) – Features timely articles
and advice for job seekers
and is your place to attract
top-notch employees.
May
(B) – Salute to the nurses of
our community.
Military Career Fair
(T) – Focus on the community
of Green
(T) – Targeting top-quality
military personnel
transitioning to the private
sector.
It’s All About Trucks
(T) – Showcases that today’s
trucks can go from the work
site to the country club.
April
Golf Guide
(Q) – Annual course
listing and golf
season kick-off
designed to fit easily
into a golf bag for
use throughout the
season.
Beacon’s Best
(M) – Show
program
features
recipes,
cooking
techniques,
the footprint
of Expo
exhibitors,
celebrity
profiles, and
more.
(T) – Reveals
the best of
the best in
more than
100
categories as
determined
by readers’
votes.
Akron Marathon
(T) – Features an event guide,
course maps, spectator guide,
and messages of “Good Luck”
to runners.
July
October
Bridgestone Invitational
Preview and Coverage
Akron Area Arts Alliance
(B) – Serves as a year-long
reference for patrons of the
arts with a calendar of
upcoming events, a complete
membership roster, and more.
(P/B) – Event preview on
Sunday with section coverage
throughout the tournament.
High School Spirit
(T) – Honors present, past,
and deceased members of
the armed forces in photos
and messages submitted by
readers.
Holiday Magazine
(M) –
Thanksgiving
Day piece
reaches Black
Friday shoppers
and includes
high-interest
content on
local holiday
happenings,
recipes, ideas
for entertaining,
decorating tips,
and more.
(T) – Showcases the events a
music schedule for the festival
in Cuyahoga Falls, along with
coverage of local musicians
and bands.
June
(T) – Highlights Chamber
accomplishments over the
past year.
November
Rubber City Music Festival
(B) – Recognizes the
accomplishments of Greater
Akron’s top students and
graduates.
Greater Akron Chamber
(T) – Raises awareness of the
growing craft beer industry
while promoting patronage of
local establishments .
September
Star Students & Grads
(T) – Showcases babies born
last year in a keepsake section
with baby pictures and
informative articles.
Cleveland Beer Week
Veteran’s Day
Green Chamber
New Baby News
(P) – Will prepare readers for
the season ahead.
(T) – Results of the six-week
voting contest.
National Nurses Week
Relish Cooking Show and
Expo
March
Cavaliers Preview
11
December
Cookie Book
(T) – Features classic holiday
cookie recipes from local
bakeries and readers.
Wrap It Up
(B) – Local
content on
things to do,
advice from
advertisers,
and lastminute gift
ideas.
Dates/offerings subject to change without prior notice. Updated 1/2/2013
WWW.OHIO.COM
Newspaper specs
Special services
The Akron Beacon Journal is a broadsheet daily newspaper printed 7 days a week, 365 days a
year on a 50-inch web. Image area for a full broadsheet ad is 12 inches wide by 22 inches tall.
Image area for a retail full tabloid page ad is 9.97 inches wide by 12 inches tall and for a
classified full-page tabloid ad is 10.8 inches wide by 12 inches tall.
AdDesk – Upload copy or
completed ads at
ads.thebeaconjournal.com.
Ads are available in specific modular size units from as small as 1/60th of a broadsheet page
(1.86” x 2.06”) up to a Full Page (12” x 22”) or Double-Truck (24.5” x 22”). Ads also have a
modular rate structure that varies by day of week, placement, ad frequency, annual ad spend,
and other factors. Contact an Advertising Representative to discuss specific needs and available
options.
E-Tearsheets – Sign up to receive
electronic tearsheets of your ads at
www.shoom.com/etearsheets
The Savvy Shopper (TMC) is a weekly full-color broadsheet product that holds advertising sales
fliers and is inserted into the Akron Beacon Journal on Saturdays and also mailed weekly to
non-subscribers. Image area for a full broadsheet ad is 11.5 inches wide by 21.5 inches tall.
Preprint specs
The minimum number of pages accepted for a tabloid insert is 4, printed on 70-lb. or heavier
stock, and 4 pages in a standard size insert. Card inserts are accepted up to 11 inches by 12
inches. Cards with larger measurements will be billed at the applicable 4-page tab rate and
must be folded to be inserted.
The folded edge of an insert must measure between 7 inches (min.) and 11 inches (max.). The
cut edge of a piece must be between 5 inches (min.) and 12 inches (max.). Any preprint folded
to the above dimensions will be considered standard size and charged accordingly. Preprints
with gatefolds or attachments that measure less than half of the preprint page size will be
counted as 2 pages and charged at the applicable cost per thousand. Multiple page gatefolds
or attachments must be quoted by your representative.
Preprints are priced by page count except for those bound for the mailed portion of Savvy
Shopper, where the price is based on the weight (in ounces) of an individual insert.
All inserts must be reserved at least 3 weeks in advance of the publication date and received
on our dock at least 10 days prior to the publication date.
ROP Deadlines
NOTE: If inserts are going into both
the Akron Beacon Journal and Savvy
Shopper, please make sure that the
inserts arrive bundled separately for
each product and are properly
identified as to which product the
bundle/skid is for.
Liners Deadlines
Publication Date
ROP Order
w/Materials
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
Enjoy & Auto
FRIDAY
SATURDAY
Home Hunter
Sat. Church ads
SUNDAY
Wed. 5 pm
Thurs. 5 pm
Fri. 5 pm
Mon. 5 pm
Mon. 5 pm
Tues. 5 pm
Wed. 5 pm
Mon. 5 pm
Wed. 5 pm
Wed. 5 pm
Proof Out
Final
Proof Back
Digital Ads
Fri. 11 am
Mon. 11 am
Tues. 11 am
Wed. 11 am
Tues. 5 pm
Thurs. 11 am
Fri. 11 am
Tues. 5 pm
N/A
Thurs. 5 pm
Fri. 2 pm
Mon. 2 pm
Tues. 2 pm
Wed. 2 pm
Wed. 2 pm
Thurs. 2 pm
Fri. 2 pm
Wed. 3 pm
Thurs. 2 pm
Fri. 2 pm
Thurs. 5 pm
Fri. 5 pm
Mon. 5 pm
Tues. 5 pm
Tues. 5 pm
Wed. 5 pm
Thurs. 5 pm
Tues. 5 pm
Wed. 5 pm
Thurs. 5 pm
Savvy Shopper
Publication ROP Order
w/Materials
Date
FRIDAY
Fri. 5 pm
Deliver all inserts for Akron Beacon
Journal and Savvy Shopper to:
Akron Beacon Journal
485 S. Broadway
Akron, OH 44328
Dock – 330-996-3975,
Directions – 330-996-3000, #8
General Receiving Hours –
Monday-Friday: 6:30 am to 3:30 pm
Classified Liners
Orders
Publication Date
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
Home Hunter
SUNDAY
Fri. 6 pm
Mon. 3 pm
Tues. 3 pm
Wed. 3 pm
Thurs. 3 pm
Fri. 3 pm
Wed. 5 pm
Fri. 3:30 pm
Print and Deliver
Proof Out
Final
Proof Back Digital Ads
Publication ROP Order
w/Materials
Date
Mon. 5 pm
Tues. 2 pm Tues. 5 pm
VARIES
6
Final
Proof Back Digital Ads
1
3
BUSINESS DAYS PRIOR TO SENDING FILES TO PRINTER
(PLEASE REFER TO THE P&D PRINT CALENDAR)
10 BUSINESS DAYS PRIOR TO PUBLICATION DATE
8
Proof Out
12
Updated 1/2/2013

akron beacon journal

Transcription

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