Itai - Resume - Working Doc

EDUCATION
Bachelor of Science
Marketing, Entrepreneurship & Venture Management
Northeastern University, Boston, MA: 2004
Dean’s list of academic honour recipient: Winter 2000 – Spring 2004
ITAI BOUBLIL
INBOUND MARKETING PROFESSIONAL
Let’s connect here
Since 2008. Following is fun
CERTIFICATIONS
Management Development Certificate: Princeton University: 2010
Inbound Marketing Certificate: Hubspot Academy (online) - 2009,
2010, 2012, 2013, 2014, 2015, 2016.
SKILLS
My procrastination zone
LEADERSHIP
+65-9012-8316
boublil.i@gmail.com
TEAM BUILDING
TEAM LEADERSHIP
www.itaiboublil.com
96 Nanyang Crescent
Apt #04-12
Singapore, 637664
ABOUT ME
TOP OF THE FUNNEL SKILLS
MIDDLE OF THE FUNNEL SKILLS
BOTTOM OF THE FUNNEL SKILLS
MARKETING CAMPAIGNS LED - REGIONS
Data oriented, pro-active and selfmotivated professional with over 15
years of Marketing experience in
developing and implementing
successful TOFU, MOFU, BOFU
marketing strategies in various
industries, ranging from start-ups
and nonprofits to corporations. I
combine data and behavioural
psychology knowledge to create
marketing that is costumer-centric
focused, and maintain a high level of
personal drive, confident nature and
an aggressive attitude in achieving
results.
(SOME) SUCCESSES IN NUMBERS
Let’s connect here
Chief Marketing Officer - The Hub Singapore
Since 2008. Following is fun
Sales Revenue (per month)
My procrastination zone
$180,000
180,000
+65-9012-8316
boublil.i@gmail.com
$100,000
$70,000
90,000
$40,000
www.itaiboublil.com
96 Nanyang Crescent
Apt #04-12
Singapore, 637664
0
Feb 15
Jul 15
Aug 15
Dec 15
Digital Marketing Project Manager/Sr. Consultant - AKC.org
FOND MEMORIES
Marketing Automation Level
on Feb 2014
Marketing Automation Level on
Oct 2014
25%
95%
Social Media Manager - Understood.org & NCLD.org
Social Media Growth
85,000
90,000
65,000
50,000
✔ Invited by Hubspot to present
35,000
45,000
20,000
at INBOUND 2012: “Best
Practices for Landing Pages
Optimization for Nonprofit
Organizations.”
2,000
0
Jan 12
8,000
Mar 12
✔ Invited to present in a
Hubspot Webinar, presentation
titled: “The Step by Step Guide
to Nonprofit Marketing.”
Jun 12
Sep 12
Dec 12
Mar 13
Lead Generation
90,000
90,000
70,000
50,000
✔ Invited to serve as an
Educator at Inbound Marketing
University (Now Hubspot
Academy).
45,000
30,000
20,000
10,000
0
Jan 12
Mar 12
Jun 12
Sep 12
Dec 12
Mar 13
Aug 13
Let’s connect here
Since 2008. Following is fun
EXPERIENCE IN DETAIL
Aug 2015 Present
Head of Global Marketing - Impact Hub Co.
Oct 2014 - Dec
2015
Chief Marketing Officer - The Hub Singapore
Feb 2014 -Oct
2014
Digital Marketing Project Manager/Sr. Consultant - AKC.org
Jan 2012 - Sep
2013
Social Media Manager - Understood.org & NCLD.org
My procrastination zone
+65-9012-8316
boublil.i@gmail.com
www.itaiboublil.com
96 Nanyang Crescent
Apt #04-12
Singapore, 637664
DID YOU KNOW
✔ When I was twenty
years old I commanded
over 30 soldiers in my
military unit.
✔ I’ve been blogging
• Designing and leading the global marketing strategy for the company
across Latin America, Africa, SEA, U.S.A, Europe, and the Middle East.
• Designing & implementing the organization’s Closed Loop Marketing
operation.
• Building and leading the new Marketing team.
• Developing TOFU, MOFU, and BOFU strategies across the funnel.
• Establishing a culture of SMARKETING across the organization.
• Training a network of over 1,000 ‘makers’ on Inbound Marketing.
• Provided strategic guidance, vision and leadership on all Inbound
Marketing methodology.
• Established a Closed Loop Marketing operations - resulted in an increase
in revenues from $40K per month to over $180K per month.
• Designed, hired, trained and led a team of SMARKETERS.
• Developed a Demand Generation plan - avg’ growth of 120% p/month.
• Developed a Lead Generation plan - avg’ growth of 110% p/month.
• Trained all staff on operating Hubspot & Hubspot CRM .
• Founder of The Hubbington Post.
• Recruited to serve as the architect of the organization’s Marketing
Automation Engine.
• Increased Email CTR% by over 1,000% (CTR’s improved from 1.1%
to over 13% on average).
• Designed and structured the organization’s Marketing Engagement
Engine. Worked with a database of over 6 million users.
• Efficiently managed NCLD’s Hubspot marketing software.
• Instituted an email marketing plan that resulted in an average of 45%
open rate and 20% CTR
• Orchestrated the first learning disabilities Twitter chat, #LDchat (now
#LAIchat).
• Instrumental in developing an SEO and content strategy plan that
boosted traffic to the site from nearly 50,000 visits per month in 2012,
to over 600,000 visits per month in 2013.
about marketing, among
other topics, since 2008!
Prior Experience
✔ In 2004 I established a
Startup that provided
biometric payment
solutions to students in
Boston, MA. The idea
was ahead of its time,
and investors decided to
skip. 12 years later,
Apple is working on the
same product!
2011
Biz Dev’ & Marketing Consultant - Sollé Coaching
Collaborated with the CMO to develop various inbound-marketing
strategies.
2008 - 2011
Social Media Manager - Princeton University Campus Rec
Managed all of Campus Recreation social media channels.
2007
Assistant Project Manager - Support Machines
Constructed a database of over 700 ‘Q&A’ to use with the
company’s core software ‘Anyboty’.
2005 - 2006
Project Innovator - B-Fit Gymnasium
Initiated, developed, and managed a budget-free project, resulting in a
profit of approximately $10,000 in six months.
1998 - 1999
Sales & Marketing Analyst - Mondex Inc.
Accountable for planning, executing and maximising sales programs.