Max Broock Listings Presentation PDF

Transcription

®
CAPITAL TITLE | JOHN ADAMS MORTGAGE | INSURANCE ONE | RELOCATION AMERICA
The Max Broock Story
It was 1895 when a young Max Broock, age 24, showed one of his clients some desirable
farm property in Detroit. That subdivision later became part of what is known today as
Virginia Park, a historic Detroit neighborhood. They also assembled the Highland Park
project for Henry Ford in 1905. Many of the luxury residential communities in the greater
Birmingham and Bloomfield area were developed under Max Broock Realtors’ careful
guidance between 1937 and 1960.
Bowen Broock, the grandson of Max Broock, opened their first branch office in Orchard
Lake in 1965. In 2002, Max Broock joined the Real Estate One Family of Companies. The
merger into the Real Estate One Family of Companies as a signature division combined two
third-generation family brokerages and the extensive market knowledge they both possess.
Max
Ferd
Bowen
Proud to be voted as a TOP WORKPLACE two years in a row!
5th in Michigan | 51st in Nation
MaxBroock.com
®
©Max Broock 2013
Our Global Coverage
Local market strength and international connections.
We are a member of Leading Real Estate Companies of the World® (LeadingRE).
Once again, LeadingRE affiliates were the #1 firms in sales volume, transaction sides or both,
in 39% of the top markets. If you add up all of the independently owned broker affiliates belonging to the
LeadingRE, the network is larger than any other global franchise network.
The Real Estate One Family of Companies &
®
Leading Real Estate Companies of the World
Coldwell Banker
Prudential
Source: REAL Trends Market Leaders for 2011.
Keller Williams
Unaffiliated Firms
RE/MAX
Century 21
ERA
Sotheby’s
0
5
10
15
20
25
30
35
40
MaxBroock.com
®
©Max Broock 2013
Proud to Be One of the
Top Ten National Brokerages
As ranked by Real Estate magazine
in their listing of top brokerages in the U.S.
RankCompany
State
Transactions
1
NRT LLC
NJ
289,614
2
HomeServices of America Inc.
MN
151,017
3
The Long & Foster Companies, Inc.
VA
65,912
4
Hanna Holdings, Inc.
PA
37,986
5
Crye-Leike Realtors
TN
25,520
6
Prudential Fox & Roach Realtors
PA
23,317
7
Realty ONE Group
CA
22,773
8
Coldwell Banker United, Realtors
TX
22,114
9RealtyUSA
NY
20,158
10 MAX BROOCK/REAL ESTATE ONE INC.
MI
18,564
11
HomeSmart Real Estate
AZ
18,559
12
Baird & Warner
IL
18,269
13
Allen Tate Companies
NC
15,932
14
Ebby Halliday, Realtors
TX
15,916
15
RE/MAX Results
MN
15,633
RISMedia’s REAL ESTATE, “Power Broker Report” April 2013. Ranked by closed transaction sides for 2012.
MaxBroock.com
®
©Max Broock 2013
Michigan’s Largest Real Estate Company
The Real Estate One Network works efficiently to match buyers and sellers for our
properties throughout the state with 1,600 Sales Associates in 66 offices.*
Max Broock/
Real Estate One
18,564
Coldwell Banker
Schmidt Realtors
9,515
Prudential Preferred
Realtors
7,413
Coldwell Banker
Weir Manuel
4,926
Greenridge Realty, Inc.
4,701
Coldwell Banker
Hubbell BriarWood
Keller Williams Realty
of Grand Rapids
3,527
3,446
RE/MAX Classic
2,930
Century 21
Town & Country
2,924
Charles Reinhart
Company
2,828
RISMedia’s REAL ESTATE, “Power Broker Report” April 2013
*corporate-owned and franchise offices combined.
MaxBroock.com
®
©Max Broock 2013
Number One in the Region
as ranked by Crain’s Detroit Business....again.
No. of licensed
Gross Sales
Gross Sales No. of residential
Brokers and ($000,000)
($000,000)
transactions registered sales No. of
Rank Company
2012
2011
closed in 2012 representatives offices
1 MAX BROOCK/REAL ESTATE ONE $2,622.4 $2,183.1
18,564
1,38232
2
Coldwell Banker Weir Manuel 898.8
738.2
4,969
398
15
3
Charles Reinhart Co.
663.9
518.9
2,828
170
7
4
Century 21 Town & Country
427.1
372.8
2,937
278
7
5
Howard Hanna
402.3
359.9
3,010
158
10
6
Re/Max Classic
397.2
323.1
3,011
109
4
7
Hall & Hunter Realtors
366.2
282.2
1,257
78
1
8
Re/Max Platinum
347.7
272.5
2,314
174
5
SKBK Sotheby’s
International Realty
317.4
282.0
623
88
1
10 Keller Williams Realty
Novi/Northville
266.7
183.0
1,663
165 2
11
Century 21 Today Inc.
236.7
201.4
1,233
208
4
12
Real Estate Affiliates Keller
Williams WB & Commerce
221.1
217.8
1,626
206
2
9
Crain’s Detroit Business, February 18, 2013
MaxBroock.com
®
©Max Broock 2013
Neighborhood Market Share
We are the only broker to hold a top position in every metro Detroit market. We
are market leaders in your community and in those where your buyers are most
likely to come from, bringing more contacts to you.
MARKETRANKING
Birmingham/Bloomfield1
Brighton/Livingston County
2
Clarkston Area
1
Dearborn/Dearborn Heights
3
Detroit Area
1
Downriver1
Grosse Pointes
1
Lakes/Commerce Area
1
Livonia/Redford1
Macomb County
1
Milford1
Northwest Michigan/Traverse City
2
Novi/Northville1
Plymouth/Canton3
Rochester Area
1
Royal Oak Area
1
South Lyon/Lyon Twp
1
Southfield/Oak Park/Lathrup
1
Troy Area
1
Washtenaw County
4
West Bloomfield/Farmington Hills/Farmington
1
Westland/Garden City/Wayne
2
MI OVERALL
1
SOURCE: METRO AREA MLS SYSTEMS 2/12-1/13
MaxBroock.com
®
©Max Broock 2013
Marketing Your Home
We have the tools and the data to back it.
Advertising
Top Broker Website
in Michigan
Each home for sale gets its own
website with the option of up to 50
photos, floor plans and 360° virtual
walk-throughs. Our open houses
are promoted online at various
websites like OpenHouses.com and
MoveinMichigan.com.
Digital and print
advertising campaign
reaching buyers
in a variety of
demographic
groups.
Schedule An Appointment
Buyers can set their appointments
immediately while viewing pictures
and a description of your home
online 24 hours a day.
ont
Buyer Migration
Trend Analysis
Historical seller data about
individual home moves is
compiled to determine where
sellers are most likely to find
buyers for their home.
Property Notification System
This program recognizes buyers who
have inquired about homes like yours and
automatically sends them the information
about your home. Plus, buyers can receive
your property details at any time with any
device (phone, text, smartphone, iPhone,
iPad, tablet, PC, etc.).
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Market Research
We have extensive knowledge of the real estate
market and current market conditions. We
integrate data from our internal databases and
the Multiple Listing Service to provide you a
customized market analysis.
MaxBroock.com
®
©Max Broock 2013
We Market to the World
Making the difference in the time it takes to sell and the amount you net.
Every sales associate has access to the Multiple Listing Service and can search the
same database and show the same homes.....but we have an extensive internet network
that provides the most marketing exposure for your home.
*
*
*
LEADING REAL ESTATE WEBSITE
in Southeast Michigan
*
TOP VISITED BROKER WEBSITE
in the state
*
MOST WEBSITES
showcasing your home
*geographically or price restricted
*
*
*
PLUS over a
thousand more
of our agent
websites!
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Innovative Marketing Leaders
We equip our clients with unlimited knowledge when it comes to understanding current
market trends and forecasts. Everything you need to know to understand about your market
area is available whether it’s a video format Market Minute or a customized summary like the
Summary Market Chart.
Monthly Market Update
Summary Market Chart
Market Minute Videos
Quarterly County Market Report
Year-End Market Trend Report
Michigan is getting stronger.
Bank Owned vs. Non-Bank Owned | 4th Q 2012
Bank Owned*
% of Total
Sales
Area
Downriver
dam finally burst. Looking back, with
record low rates and prices, along
with an improving economy, it is not
so surprising the market would take
Median Sale Price
Bank
Non-Bank
Owned
Owned
Avg Days on Market
Bank
Non-Bank
Owned
Owned
25 %
$43,500
$60,000
Livingston
28 %
$116,180
$176,000
87
79
Macomb
26 %
$66,000
$73,000
58
92
43
Oakland
21 %
$84,000
$154,000
81
City of Detroit
37 %
$8,200
$10,500
64
Western Wayne
24 %
$50,000
$95,000
84
58
52
63
51
off. Housing has moved from the single
Washtenaw
17 %
$90,000
$207,000
69
63
biggest drag in the economy to its most
Market
Summary
24 %
$57,000
$107,000
80
59
positive driver.
President, Brokerage Services
consumers is sorting though all the data
to figure out what is really going on.
Homeowners hear rumors of an improving market, yet see homes sitting for a year or
more while others sell in weeks. A changing market often gives off confusing signals
and this market is full of them, with buyers overbidding on one home while ignoring
another. Even now, most published data (Case-Shiller, Zillow, etc.) will show homes
are appreciating at a 2 – 5% annual rate, however that data is 4 – 8 months behind.
80,000
Michigan Index Stable in November
40,000
Comerica Bank’s Michigan Economic Activity Index stabilized in November, rising 0.4 percentage points to a level of
101.0. The November index reading is 41 points, or 69 percent, above the index cyclical low of 59.9. The index has
averaged 103 through the eleven months of 2012 to November, 12 points above the index average for all of 2011.
20,000
“After reaching a recent July peak of 107.8, our Michigan Index declined for three months before stabilizing in
November. We see broad-based improvement in the index components for the month, with the exception of a slight
decrease in seasonally-adjusted tax revenues,” said Robert Dye, Chief Economist at Comerica Bank. “November auto
were strong, at a 15.5 million unit rate, and dipped only slightly in December. Auto sales may decrease from
09 in the first quarter
JAN 10
11
13
theseJAN
levels
of 2013, as growth in JAN
consumer
spending easesJAN
in 12
reaction to increasedJAN
federal
taxes,
and the effects of
Sandy
on vehicle
replacement
n Hurricane
ANNUALIZED
UNITS
n Trend
n 3 perdissipate.”
Mov. Ave. (annualized Units)
0sales
Our current information on home price bidding (offers being made) shows values
Michigan Economic Activity Index
rising closer to 10% and in some markets closer to 20% at an annualized rate.
the upcoming year
to be as strong—if not stronger—than 2012, with pent up demand
120
With this momentum carrying in to 2013, we expect
beyond.
So what is causing the market to jump and what do we need to be wary of? Following
are five positive and cautionary trends for Michigan housing in 2013.
Comerica Michigan (2004=100)
Economic Activity Index
(2004=100)
110
3‐Mo. Moving Average
peaking in 2014, settling back to a more normal, but still strong, pace in 2015 and
Source: Michigan Association of Realtors,
Realcomp II, MiRealSource, Ann Arbor MLS
President, Financial Services
Daniel Elsea
January 23, 2013
Annualized Rate of Home Sales
One of the biggest challenges for
Stuart Elsea
*does not include lease transactions
Source: RealComp and Broker Metrics
This past year was a surprise for many, not just in Michigan
but across the country. After six years of pent up housing demand, the
100
90
80
70
60
Jan‐02
Jan‐03
Jan‐04
Jan‐05
Jan‐06
Jan‐07
Jan‐08
Jan‐09
Jan‐10
Jan‐11
Jan‐12
The Michigan Economic Activity Index consists of seven variables, as follows: nonfarm payrolls, exports, sales tax
revenues, hotel occupancy rates, continuing claims for unemployment insurance, building permits, and motor vehicle
production. All data are seasonally adjusted, as necessary, and indexed to a base year of 2004. Nominal values have
been converted to constant dollar values. Index levels are expressed in terms of three-month moving averages.
Comerica Bank, with 216 banking centers in Michigan, is a subsidiary of Comerica Incorporated (NYSE: CMA), a
financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The
Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and
businesses be successful. In addition to Michigan and Texas, Comerica Bank locations can be found in Arizona,
California, and Florida, with select businesses operating in several other states, as well as in Canada and Mexico. To
find Comerica on Facebook, please visit www.facebook.com/ComericaCares.
To receive this Index directly to your email inbox, go to www.comerica.com/econsubscribe to subscribe. Follow
us on Twitter at @Comerica_Econ.
Media Contact:
Robert Dye
(214) 462-6839
radye@comerica.com
Data Contact:
Meaghan Derrick
(214) 462-6815
maderrick@comerica.com
MaxBroock.com
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©Max Broock 2013
On Top of Technology
It’s a tech driven world and we have made our online presence as prevalent and accessible
as possible. From social media like Facebook and Twitter to award-winning agent sites with
built-in multiple MLS search engines, we cover all technical outlets. You can even find your
sales associate or available properties on the market with the Max Broock Realtors app.
App
Website
YouTube
Blog
Twitter
Pinterest
Personalized Lisitings
Facebook
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Service At Your Fingertips
We want our services available to you at all times with instant access. Our free Max Broock
Realtors mobile app is available on iTunes and Google Play. With touch-interactive, drawing
maps, full property details, lifestyle searches and more, you will never be left guessing about
a home’s status again.
MaxBroock.com
®
©Max Broock 2013
Corporate Relocation Client List
Generating leads and directing relocating buyers to your agent.
Our Client Services Division assists employees of these companies
in home sales and home finding.
AAA Michigan
ABB Metallurgy
AT&T
Abbott Labs
ACO
Adolph Coors Company
All Points Relo Center
Altair
American Airlines
American Express
Financial Advisors
American Axle
Ameriprise
Ameritech Publishing
Anderson Consulting
Anheuser-Busch, Inc
Armstrong Industries
Arvin Meritor, Inc.
Autocon Dynapath
CNC Systems
AutoZone
Avery Dennison
BAE Systems
Barton Mallow
BASF
BE Areospace
Benteler Automotive
Best Buy
Botsford Hospital
Black and Veech
Blue Cross/Blue Shield
Borg Warner Corp
Brookfield Relocation
Brunswick
Cambridge Scientific
Campbell and
Company
Cargill
Carlex
Cartus Mobility
Casco Products
Celanese
Chrysler
Cigna Corporation
Citicorp
Comerica Bank
CompuWare
Consumer’s Energy
CoStar
Costco
Cummins
Dearborn Board of
Education
Deere
Deloitte & Touche
Delphi Corp.
Detroit Diesel
Detroit Edge Tool
Detroit Medical Center
Disney World
DuPont Automotive
E & L Transport
Eastman Kodak
EDS Corp.
Enterprise Rent-A-Car
Espey Huston
Farm Bureau
Farmers Insurance
Federal-Mogul Corp.
Federal Reserve - Phil.
FifthThird Bank
First Chicago Bank
First of America Bank
Corp.
Forward Mobility
Ford Motor Company
Ford/UAW
FreddieMac
Garlock Industries
General Dynamics
General Motors
Hallmark
Hayward Brown, Inc.
Henry Ford Museum
& Greenfield Village
Hercules, Inc.
Hewlett Packard
Homerica
Home Depot
Hyperion Software
I.A.M.S. Corporation
IBM
ITT
Ingersoll Rand
Intersolv
J. C. Penney Co.
Johnson Controls
Kellogg’s
Kelly Services
Ken’s Foods
Kissell
Kraft Foods
Kroger
Lawyer’s Title
Lear Corp.
Lending Tree
Lionel, L.L.C.
Lomas Mortgage
Lowe’s
Lumonics
Magma
Maritz
Marshalls
Masco Cabinetry
Masco Industries
Martin Marietta
Marriott Corporation
Massachusetts Mutual
Mazda
McDonnell-Douglas
Merck
Metalsa
Merillat Industries, Inc.
Midway Products
Motorola
Motor Quest of
Dearborn
National Residential
National Equity
Nationwide Insurance
Nestle, Inc.
Novamax Technologies
Oakwood Healthcare
OnStar
Orion Relocation
Owens Corning
Pace Magazine
Paine Webber
Panasonic
Paragon Decision
Resources
Peoples Community
Hospital
Pfizer
Plante & Moran, LLC
Proctor & Gamble
Program Products Corp.
Providence Hospital
Rayovac
Regent Lighting
Relocation America
The Relocation Group
RELO Direct
Relocation Solutions
Reynolds Aluminum
Rockwell International
Rogue Wave Software
S.C.C. Asset
Management
St. Joseph’s Mercy of
Macomb
Sears
Service Master
Severstal
Siegal Robert
Siemens Automotive
Signature Relocation
Simpson Industries
SIRVA Relocation
Southwestern Bell
Sparton Corporation
State Farm Insurance
Steelcase
Storage Technology
Sunbeam
Superior Products
Target Corporation
Taubman
Texas Commerce Bank
TheMIGroup
J. Walter Thompson
Thompson Software
T-Mobile
Tower Automotive
Transequity Relocation
TRW
Turner Construction
United Auto Workers
UNISYS
Upjohn Pharmacia
U.S. Relocation
Verbatim
Verex
Vickers
Village Green
Companies
Villages Relocation
Advantage
Visteon Corp.
Volkswagen
Wachovia
Walgreens
Walker Parking
Consultants
Jervis B. Webb
Weichert Relocation
Resources, Inc.
Westinghouse
Corporation
Wheeling-Pittsburgh
Steel
Worldwide Relocation
Young & Rubicam
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We Reach More Buyers
We market your home many more ways than just the MLS.
Our extensive network provides the most marketing exposure for your
home, making the difference in the time it takes to sell and the amount
you net from the transaction.
US
THEM
Multiple
Listing
Service
Multiple
Listing
Service
Large national
web exposure
Website
State’s most viewed
broker website
Signs
Advertising
Largest home
advertising budget
Innovative buyer financing and
incentive programs
Social Networking via
Facebook, Twitter; LinkedIn
Largest Corp. transfer dept.
Company-wide open houses
Demographic marketing
Office network promotion
Largest past customer base
Recognizable lawn signs
Direct mail promotion
YouTube
MaxBroock.com
®
©Max Broock 2013
Where Buyers
Find their Homes
A recent survey conducted by the National Association of Realtors
confirms why our network of agents across the state and our awardwinning websites make us Michigan’s Largest Real Estate Company.
INTERNET
FOR SALE SIGN
FRIEND
BUILDER
REAL ESTATE AGENT
PRINT AD
KNEW SELLER
OTHER
NAR Profile of Home Buyers and Sellers 2012; Exhibit 3-9
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®
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One-Stop Shop
We are able to provide a faster, more efficient and economical process for your real estate
transaction — from the time the sign is put in your yard to well after the closing of your sale.
(248) 208-4900
CapitalTitle.net
(248) 208-3900
JohnAdamsMortgage.com
1 in FHA purchase mortgages
in Wayne, Oakland, Macomb
and Washtenaw counties.
Ranked 6th in the nation for
mortgage closings.*
Ranked 8th in the nation by
title closings.* Convenient
online paperless closing
process.
#
®
SAVINGS
(800) 752-0680
InsOne.com
Complete insurance coverage
from a variety of carriers.
Homeowners
Auto
Renters n Condo
Life n and more
n
Ranked 10th in the nation
for providing Homeowners
Insurance policies.*
HomeSavingsOne.com
One-of-a-kind program offering
discounts and savings from
local area businesses that have
quality products and services
meeting the requirements of
the Real Estate One Family of
Companies.
*Ranked by Real Trends 500, May 2012
MaxBroock.com
®
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Top Core Service Providers
We are seventh in the country for providing in-house real estate services with the combined sales
of The Real Estate One Family of Companies, John Adams Mortgage Company,
Insurance One Agency and Capital Title Insurance Agency.
RankCompany
State
Transactions
1
NRT LLC
NJ
449,352
2
HomeServices of America Inc.
MN
191,705
3
The Long & Foster Companies, Inc.
VA
91,179
4
Hanna Holdings, Inc.
PA
49,768
5
Prudential Fox & Roach Realtors
PA
42,210
6
Crye-Leike Realtors
TN
33,905
7 The Real Estate One Family of Companies
John Adams Mortgage Company
Insurance One Agency
Capital Title Insurance Agency
MI25,620
Coldwell Banker United, Realtors
TX
20,825
9RealtyUSA
NY
20,030
10
NC
19,861
8
Allen Tate
Real Trends, May 2012
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Real Estate One Charitable Foundation
Michigan is more than our market...it’s our home.
Real Estate One Charitable Foundation was established in 2004 in honor of the 75th anniversary
of the Real Estate One Family of Companies. The organizations were chosen because of their
diversity of activities, efficient use of funds, and community contributions.
In addition to our Foundation’s charitable efforts, each of our offices contribute
to local programs within their communities.
Local
Housing
Related
Non-Profits
$1,457,300
Our total charitable contributions since 2004.
MaxBroock.com
®
©Max Broock 2013
Setting the Best Price for Your Home
Today’s buyer has access to extensive data and is well-educated.
• Realistic pricing will
achieve maximum price
+20%
in a reasonable time.
20%
• Your profit desire is
irrelevant; the market
determines the price.
+15%
RIC
are almost always more
than the added value.
60%
• Houses that remain on
AS
RS
YE
KIN
BU
GP
OF
+10%
• The cost of improvements
%
E
40%
the market for a long time
become “market worn”
and do not get shown
80%
+5%
as often.
Market
Value
100%
Compare the percentage of buyers (on right)
with the market value of the house (on left).
Based on
recent sales and
market trends,
what would be a
realistic asking
price for your
property?
Recent
Sales
Asking
Price
Rising Market
Recent
Sales
Asking
Price
Declining Market
Recent
Sales
Asking
Price
Stable Market
MaxBroock.com
®
©Max Broock 2013
The Price is Right
Timing is extremely important in the real estate market.
Your property gets the most attention when it first comes on the market.
ACTIVITY
Be sure the asking price is attractive when the interest and activity are both high.
0
1
2
3
4
5
6
7
8
9
TIME ON THE MARKET
MaxBroock.com
®
©Max Broock 2013
Setting the Fee
The brokerage fee is divided into two parts — the listing fee and the selling fee.
The chart below helps you to determine the percentages for the listing and selling brokers.
LISTING COMPENSATION
3-4%
Provide a market analysis
Define the most likely target buyers
SELLING COMPENSATION
3-5%
Help the buyer define their home
requirements
Create a marketing plan for your home
Provide home and area information to
the buyer
Internet marketing distribution
Introduce the buyer to your home
Promote the home to the brokerage
community
Negotiate on behalf of the buyer
Target local and metro media promotion
Facilitate the buyer’s financing needs
Follow up with all property inquiries
Manage the closing process and post
closing needs
Review activity results and adjust
marketing plan
Remain a trusted advisor
Negotiate any offers on your behalf
Manage the closing process and post
closing needs
Remain a trusted advisor
MaxBroock.com
®
©Max Broock 2013
Preparing Your Home
Exterior
Interior
The condition of your home’s exterior is most
important when it comes to buyer appeal.
Warm and welcoming!
nHouse number should be easy to read
n Chipped plaster and paint touched up and
repaired
n Lights on timers to ensure house is lit up
after sunset
n Leaky taps and toilets repaired
n Eaves, troughs and downspouts in good
repair
n Burned out light bulbs replaced
n Garage/carport clean and tidy
n Litter picked up
n Mirrors, fixtures, and taps cleaned and
polished
n Cracked or broken window panes replaced
n Seals around tubs and basins in good repair
n Doorbell and door hardware in good repair
n Closets and cupboards neat and tidy
n Touch-up trim paint on doors, window
frames, fascia, etc
n All torn screens should be repaired or
replaced
n Mow, edge and weed the lawn frequently
until the home is sold
n Avoid repainting the entire house unless
current colors are very loud or offbeat
n Overgrown shrubbery should be cut back to
show as much of the exterior as possible
n White or light pastels are the easiest to work
with and they make your rooms look larger
n A low-cost investment in seasonal flowers or
ground cover will add a personal touch
n Countertops neat and polished
n Squeaky doors oiled
n Appliances cleaned
n Stucco water stains can be repaired using a
mild bleaching agent
n Inspect the roof for necessary repairs and
any visible broken shingles or tiles
n Fences should be mended and painted
n Wash all windows inside and outside
MaxBroock.com
®
©Max Broock 2013
Preparing to Show Your Home
Agents from many real estate firms will want to show your home.
Please make your home as accessible as possible for agent showing appointments.
It is suggested to allow a lockbox to be installed on your door, you’ll increase your odds
for a sale by allowing more qualified buyers to view your home.
n Open all draperies and window shades
during daylight hours
n Turn on all lights and replace bulbs with high
wattage bulbs where needed
n Open windows one half hour before showing
to circulate fresh air
n Open all the doors between rooms to give
an inviting feeling
n Place fresh flowers on kitchen table and/or in
the living room
n If possible, bake cookies or bread to add in
an inviting aroma
n Bathroom should sparkle with towels folded
and toilet lid down
n Replace any items not included in the sale, or
tag them appropriately with “to be replaced
with..” or “not included” signs
n Floors cleaned, garbage containers emptied
n Closets and cupboards neat and tidy
n Valuable property out of reach, out of sight,
or locked away
n Pets absent or contained during showings
n Make beds and have clothes picked up
n Fireplace lit in cooler weather
n Air conditioner turned on in warm weather
n Appliances cleaned
MaxBroock.com
®
©Max Broock 2013

Max Broock Listings Presentation PDF

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