Winter 2013-2014
Transcription
Winter 2013-2014
A Letter From... LISA RAWLINS HELLO, BURBANK! I hope this newsletter finds your 2014 off to a fantastic start! We’re having an exciting year already at Warner Bros. as the annual awards season kicks into high gear. Our films “Gravity” and “Her” each earned a statue at the recent Golden Globe Awards, and we are honored to have received 21 nominations for the upcoming Academy Awards. We’re also beginning a new chapter at the Studio under the leadership of our Chairman and CEO Kevin Tsujihara. Warner Bros. has consistently been an industry leader among our many platforms, finishing at number one in market share for 2013 in worldwide box office, television distribution, and home entertainment. We’re looking forward to sharing our diverse array of content for 2014, which features an HBO drama, a Clint Eastwood-directed musical, and our return to Broadway! In addition to our production work, Warner Bros. places great importance on our role as a responsible corporate citizen. We may have a presence around the world, but Burbank is home, and we greatly value our relationship with the community. We invest in capacity building for our partners in Burbank, providing support for areas identified as needing improvement through training and development. As always, we look forward to continuing to engage with you, our Burbank neighbors, and welcome any feedback about how we can continue to grow our relationship with you. Please visit our website WBCitizenship.com or email us at Citizenship@warnerbros.com with comments or suggestions. All my best, Lisa Rawlins Senior Vice President, Public Affairs Warner Bros. Entertainment THERE’S NO PLACE LIKE HOME Warner Bros. celebrated its 90 years as a global corporate citizen by re-launching the site WBCitizenship.com. The re-designed site serves as a homepage devoted to our corporate responsibility (CR) programs and initiatives across four key focus areas – creative content, community, sustainability, and workplace – and provides news updates, employee spotlights, and engagement opportunities through social media channels. Warner Bros. has long been committed to being actively involved in the communities in which we live and work, around the world and right here in Burbank. With our new site, we hope to offer you deeper insight into our efforts – both within your neighborhood and beyond – and invite you to engage with us at www.WBCitizenship.com. This past fall, three Warner Bros. business groups – Consumer Products, Home Entertainment, and Corporate Responsibility – joined forces with Habitat for Humanity to launch a “Wizard of Oz” cause-marketing campaign called There’s No Place Like Home. Honoring the 75th anniversary of the classic film, Dorothy’s famous words bear a whole new meaning through this year-long initiative, which supports Habitat’s efforts to create decent, safe, and affordable housing for low-income families. We kicked-off the campaign with the first of several build events across the country in Los Angeles, where a large group of WB employees volunteered to strap on hard hats and spend the day building a home for a Habitat family. Most recently, the cast and crew of the “Wizard of Oz” musical joined Twin Cities Habitat for Humanity volunteers in Minnesota to work on two homes! Habitat has been a longtime partner of our Studio, and we’re proud to support the organization in a new way through There’s No Place Like Home – please feel free to check out our campaign at www.TheWizardofOz.com/Habitat. WARNER BROS. STUDIOS BURBANK COMMUNITY NEWSLETTER WINTER 2013-2014 “THE HOBBIT” JOINS VONS TO FIGHT HUNGER For the second year in a row, Warner Bros. and local grocery partner Vons (a Safeway Company) teamed up to help fight hunger during the holiday season. From December 6-25, two Burbank stores invited patrons to participate in the “Give a Bag, Get a Bag” campaign – customers who donated a bag of groceries to the company’s Every Bag Counts Food Drive would receive a reusable “Hobbit”themed shopping bag, this time featuring imagery from the trilogy’s second film, “The Hobbit: The Desolation of Smaug.” After the great success with last year’s “Hobbit” bags, we were thrilled to partner with Vons again to help provide hunger relief among the Burbank community, as well as to encourage our neighbors to reduce waste through the use of reusable bags. Warner Bros. and Vons are proud to say year two was even more successful, with hundreds of donations made between the two stores in only 19 days! LOCAL STUDENTS ACCEPT THE TRASH FREE CHALLENGE trash free ge n lunch challe In an effort to both support local education and impart the importance of environmental stewardship, Warner Bros. is a proud sponsor of Burbank’s Jordan Middle School in Grades of Green’s “Trash Free Lunch Challenge,” a competition between Los Angeles County schools to see which school can reduce its lunchtime trash the most. One of 26 schools selected to compete in the 2013/2014 Challenge, JMS is competing to achieve the greatest amount of lunchtime waste reduction and win one of the science grants awarded to the top three schools. Grades of Green was initially conceived in 2008 by four moms wanting to raise environmental awareness among their children at an elementary school in Manhattan Beach. The program was enormously successful, leading its founders to create a non-profit designed recyclables liquid WARNER BROS. STUDIOS BURBANK COMMUNITY NEWSLETTER to provide free, easily accessible tools and information to other schools wanting to implement more sustainable practices. Since officially launching on Earth Day in 2010, the Grades of Green organization has helped more than 225 schools across 33 states incorporate sustainable practices by teaching students how to bring trash-free lunches and sort waste into recyclables, liquid, compost, and landfill. In addition, reduced waste helps cut costs, so schools actually save money by participating! JMS students are among more than 17,000 students currently learning how to better protect the environment, adapting more sustainable habits, and ultimately diverting more than 30,000 bags of trash from the landfill throughout the Challenge. We’ll be rooting for them to win the top prize in the spring! compost landfill WINTER 2013-2014 IN THE COMMUNITY Warner Bros. employees had a blast with our partners at the Burbank Boys and Girls Club, with 18 Impact members volunteering a combined 72 hours with the Club’s students in just one day. During that time, WB led different age groups through their annual decathlon, which included games, a technology lab, academics and sports. The eightyear-olds and their WB leaders took home the trophy! Magdalena Kuehne, an 82-yearold Warner Bros. retiree from our Costume Department, is being inducted into the Masters USA Track and Field Hall of Fame. She regularly competes in track and field events in her age group in the triple jump, the long jump, the discus, and the javelin, winning almost every competition she enters! Warner Bros. Animation employees Chris Battle, Noel Belknap, Jessica Borutski, Gerald de Jesus, Todd Dejong, Leslie Granger, Robert Harand, Mark Marek, Jerry Richardson, Vladi Rubizhevsky and TJ Sullivan donated original artworks on 3x5 inch cards for the Burbank Arts For All Foundation’s Secret Art Sale. The event raised over $25,000 to help fund arts education programming in the Burbank public schools. This past September, Impact, Warner Bros.’ employee giving program, joined nonprofit partner the VBAS for its annual Pet Adoption Fair, held on WB’s Burbank lot. Impact volunteers teamed up with staff from the VBAS who donated their time to help care for the animals, attracting dozens of animal lovers during the event. WARNER BROS. STUDIOS BURBANK COMMUNITY NEWSLETTER WINTER 2013-2014 WARNER BROS. STUDIOS 4000 Warner Blvd. Burbank, CA 91522 APPLICATIONS ARE DUE MONDAY, MARCH 3! Each year through REACH, Warner Bros. Entertainment awards internship and scholarship packages, known as Honorships, to up to three outstanding graduating Burbank high school seniors who are bound for a fouryear college and are passionate about careers in the entertainment industry. The online application is available at wbcitizenship.com/community/reach-honorship-program/ GO GREEN AND PAPERLESS TODAY! Warner Bros. has a long history of promoting environmental stewardship through programs and companywide participation. You can help us reach our goals by signing up to receive an electronic copy of the Burbank Community Newsletter! Please email BurbankCommunity@warnerbros.com with your name, home mailing address, preferred email address, and a DO NOT MAIL request. WARNER BROS. STUDIOS BURBANK COMMUNITY NEWSLETTER TM and © 2014 Warner Bros. Entertainment Inc. All Rights Reserved. Printed on 30% post-consumer recycled paper using soy-based inks. Please recycle. WINTER 2013-2014
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