summer 2010 - Time Warner

Summer
2010
Inside this issue:
Sports Illustrated
and Turner Sports
Form New Digital
Partnership
p. 2
––––––
TNT Kicks Off
“100 Days of Drama”
p. 2
––––––
Warner Bros.’ films
Surpass $1 billion
at both domestic
and Overseas
Box Office
p. 4
––––––
HBO Summer Series
Deliver Strong
Ratings
p. 5
––––––
Sports Illustrated,
FORTUNE and
Entertainment Weekly’s
“The Must List” Debut
on the iPad
p. 7
––––––
STATISTICS
p. 9 – P. 15
Warner Bros.’ Inception, directed by Christopher Nolan and starring Leonardo DiCaprio, grossed $62.8 million in its opening weekend (July 16-18)
at the domestic box office. The film has gone on to gross $365 million at the worldwide box office through August 1.
Time Warner Reports
second-Quarter 2010
Results
O
n August 4, 2010, Time
Warner Inc. reported financial results for its second
quarter ended June 30, 2010.
Commenting on the results,
Jeff bewkes,
CHAIRMAN
Time Warner’s Chairman and
and CEO,
Chief Executive Officer Jeff
Time Warner Inc.
Bewkes said: “Time Warner
delivered another quarter of strong financial
and operating performance. Our revenue
increased at its highest rate in two years,
driving 15% growth in Adjusted Operating
Income. Our investments in high-quality
content across the company continue to pay
off. Turner’s original programming strategy
contributed to the quarter’s strong advertising
growth and helped to generate pricing gains at
the high end of the recent 2010-2011 upfront.
HBO achieved impressive audience growth
for its returning shows, and it has more
original series in development than at any
time in its history. Last week, Warner Bros.
became the only studio in history whose films
surpassed $1 billion at the domestic box office
for ten straight years, while its TV production
business extended its streak as the #1 provider of broadcast network programming. In
addition, Time Inc. widened its lead in overall
domestic print advertising share through the
first six months of 2010. At the same time, we
strengthened our balance sheet and returned
to stockholders more than $1.5 billion in
dividends and share repurchases for the year
through June.”
More information about Time Warner, including its
financial results and business outlook, can be found on
the company’s website, www.timewarner.com.
Summer 2010
t i m e wa r n e r
tURNER B ROADCAS T ING
Sports Illustrated and Turner Sports
Form New Digital Partnership
TNT Kicks Off “100 Days of Drama”
H
ighlighting TNT’s “100 Days of Drama” campaign,
which marks the launch of the network’s summer season of original drama series, were the
June 22 premiere of its new series Memphis Beat and
the second-season premiere of HawthorRNe. The debut
of Memphis Beat, which stars Jason Lee as a quirky
Memphis police
detective and
Alfre Woodard
as his demanding boss, drew
a strong 4.3
million viewers
and built on the
lead-in
provided by
HawthoRNe,
which outperformed its
first-season
T
ime Inc. and Turner Broadcasting System, Inc.
announced in July the formation of a strategic digital
partnership between Turner Sports and Sports
Illustrated to create one of the world’s most exciting sports
destinations on the Web. The agreement aligns two of
Time Warner’s primary sports assets, capitalizing on each
company’s core strengths to create an online sports powerhouse with new revenue and marketing opportunities. The
combination marries the wealth of stories, perspectives and
photos from Sports Illustrated with Turner’s digital media
and sales expertise, resources, video sports rights and video
production. Sports Illustrated will create all editorial content
across each of its platforms: the flagship magazine, its
websites, paid mobile products and the recently launched
tablet version of the magazine. Under the new agreement,
Turner Sports will be responsible for business and technical
operations, ad sales, product management and marketing
for SI.com and Golf.com, which will be added to Turner’s
portfolio of 19 digital sports and entertainment sites. The
two organizations will collaborate on multiplatform sales
across their collective properties. Additionally, Turner and
Sports Illustrated will collaborate on the production of new
mobile products and applications.
Time Warner Receives 137 Emmy
Nominations
O
n July 8, Time Warner companies received 137 nominations for the 62nd Annual Primetime Emmy Awards,
to be announced August 29. HBO received 101 nominations, the most of any network for the 10th consecutive
year, led by 24 nominations for The Pacific (below) and 15
nominations each for Temple Grandin and You Don’t Know
Jack. Warner Bros. garnered 24 nominations, including six
for Two and a Half Men and five for The Big Bang Theory.
Turner Broadcasting received 12 nominations, including six
at Cartoon Network, two for The Closer on TNT and two for
Adult Swim’s Robot Chicken.
average with
3.4 million
viewers. TNT’s
summer season includes its
other returning
hits Leverage,
Dark Blue and
The Closer,
which is
ad-supported
cable’s #1
series of all
time. They were
joined on July
12 by the premiere of Rizzoli & Isles, a new crime drama
starring Angie Harmon and Sasha Alexander, which became the highest-rated launch ever for an advertisingsupported cable show, with 7.6 million viewers. Rizzoli &
Isles’ debut followed an equally strong performance for
the sixth-season premiere of The Closer, which delivered
7.7 million viewers, up 7% over its fifth-season premiere.
The premieres of The Closer and Rizzoli & Isles also rank
as ad-supported cable’s top scripted series telecasts
for the year through July 18th, 2010 among viewers and
households. Memphis Beat, Rizzoli & Isles and The Closer
are produced by Warner Bros.
Source: All ratings data from Nielsen Media Research
2
Summer 2010
tURNER B ROADCAS T ING
Turner Classic Movies Stages First TCM
Classic Film Festival
I
n April, Turner Classic Movies successfully staged its
first TCM Classic Film Festival in Hollywood, a
celebration of film and TCM’s industry and audience
profile as the premier classic movie network. The first
TCM Classic Film Festival was a destination event, with
attendees traveling from 45 states and 10 countries and
territories, including Argentina, Italy, Romania and Guam.
Parker, an iconoclastic conservative commentator, will host
a dynamic exchange of opinions and analyses – their own
and those of their guests and regular contributors – on the
most important, compelling and amusing stories of the day.
New Series Boost Cartoon Network’s
Ratings
N
ew Friday night series Ben 10: Ultimate Alien (below,
right) and Generator Rex (below, left), which both
premiered April 23, helped boost Cartoon Network’s
primetime ratings during the second quarter of 2010. From
its premiere through June 18, Ben 10: Ultimate Alien grew
62% over the same period in 2009 with kids 2-11 and 68%
with boys 2-11. From its premiere through June 18, Generator Rex grew 33% over the same time period last year with
kids 2-11 and 36% with boys 2-11. Adventure Time, a new
Monday-night series, also helped boost Cartoon Network’s
primetime ratings. From its April 5 premiere through June
28, Adventure Time grew 86% over the same period in 2009
with kids 2-11 and 85% with boys 2-11. Overall, Cartoon
The four-day event included screenings of more than
50 films, celebrity appearances and panel discussions.
Stars who appeared at the festival included Mel Brooks,
Luise Rainer, Ernest Borgnine, Alec Baldwin, Eva Marie
Saint, Tony Curtis, Jean-Paul Belmondo, Martin Landau,
Anjelica Huston, Danny Huston, Buck Henry, Eli Wallach,
Esther Williams, Betty Garrett, Peter Bogdanovich,
Stanley Donen, Norman Lloyd, Nancy Olson, Tim Roth,
Illeana Douglas, Tab Hunter, Susan Kohner, Juanita
Moore, Darryl Hickman, Curtis Hanson, John Badham,
Richard Rush and special effects artist Douglas Trumbull.
The festival also featured screenings of numerous
restored films, including Warner Bros.’ 1954 musical A
Star is Born, which had its world premiere at the openingnight event. Based on the success of the festival in its first
year, TCM announced it will return in Spring 2011.
CNN to Launch Nightly Program Hosted
by Eliot Spitzer and Kathleen Parker
Network grew in primetime during the second quarter of
2010, with 11% delivery growth among kids 2-11 and 9%
delivery growth with kids 6-11 compared to the second quarter of 2009. Total-day delivery during the second quarter of
2010 was also up 9% with kids 2-11 and 3% with kids 6-11
compared to the second quarter of 2009.
C
NN announced in June that former New York governor
Eliot Spitzer and Pulitzer Prize-winning journalist
Kathleen Parker will co-host a spirited, nightly roundtable discussion program. The new program, set to debut
this fall, will air weeknights at 8 p.m. Eastern time. Spitzer,
a legendary prosecutor and progressive governor, and
Source: All ratings data from Nielsen Media Research
3
Summer 2010
tURNER B ROADCAS T ING
DC Comics Launches Digital Publishing
D
C Comics, publisher of Superman, Batman,
Green Lantern and Fables, announced in June that
it has partnered with comiXology and PlayStation
Network on two separate digital comics distribution deals
and unveiled a DC Comics app for the iPhone, iPad and
iPod Touch. These distribution deals and apps offer
consumers easy ways to access DC Comics’ content
digitally. Both the comiXology and the PlayStation Network Digital Comics launch offerings include classic titles
from DC Comics, Vertigo and WildStorm, such as Batman:
Hush, Green Lantern: Rebirth, Fables: Legends in Exiles
and Planetary: All Over the World and Other Stories. To
promote these initiatives, a free 10-page preview of the
700th issue of Superman was made available through both
distribution platforms.
Cartoon Network Announces
Anti-Bullying Campaign
C
artoon Network announced in May a new campaign
aimed at educating and empowering bystanders to
take action to reduce and prevent bullying of kids. The
on-air and online initiative will launch in October 2010 to
coordinate with the fifth annual National Bullying Prevention Awareness Week (October 4 -10), sponsored by the
National Center for Bullying Prevention. Cartoon Network
will create a new series of public service announcements
that will premiere on Friday, October 1 at 9 a.m., directing
viewers to key online resources at CartoonNetwork.com
developed in coordination with its recently established
Bullying Prevention Advisory Board. CNN also will present
a series of editorial features on bullying to provide better
understanding and response options for victims, bystanders and adults.
Wa r n e r B r o s . E n t e r ta i n m e n t
Warner Bros.’ films Surpass $1 billion
at Both Domestic and Overseas
Box Office
W
arner Bros. announced in July that its films had
surpassed the $1 billion mark at the domestic box
office for the 10th consecutive year, an industry
first. This followed Warner Bros.’ announcement in May
that its films had surpassed $1 billion at the overseas
box office in less than five months in 2010, a record for
the studio. It also marked the 10th consecutive year that
Warner Bros.’ films have grossed more than $1 billion
overseas. Warner Bros. hit these marks on the strength
of the worldwide box-office performance of such films
as Sherlock Holmes ($517 million including $102 million
in 2009), Clash of the Titans ($492 million), Inception ($365
million from its July 16 opening through August 1), Sex
and the City 2 ($287 million) and Valentine’s Day ($213
million). The studio is gearing up for its slate of upcoming releases, including Clint Eastwood’s Hereafter, Todd
Phillips’s Due Date and David Yates’s Harry Potter and the
Deathly Hallows: Part I (below).
Warner Bros. Home Entertainment Group
Acquires Turbine, Inc.
W
arner Bros. Home Entertainment Group announced in
April the acquisition of Turbine, Inc., one of the largest online gaming studios in North America, further
strengthening Warner Bros.’ position as one of the industry’s
fastest growing, full-scale games publishers. Turbine has
created some of the most popular and exciting gaming
worlds on the Internet, including Dungeons & Dragons Online:
Eberron Unlimited and The Lord of the Rings Online (below).
Previously, Warner Bros. held all The Lord of the Rings (LOTR)
games rights, with the exception of the literary massively
multiplayer online game rights. Now, all games rights for the
LOTR franchise are held by Warner Bros.
Source: Box-office results from Box Office Mojo and internal data. All results are
through August 1, 2010.
4
Summer 2010
with Warner Bros. Domestic Television Distribution. The
Fox-owned stations have acquired the exclusive off-network
broadcast television rights in 10 markets, including New
York and Los Angeles. TBS will be the exclusive cable
network provider of off-network episodes of The Big Bang
Theory.
Wa r n e r B r o s . E n t e r ta i n m e n t
Warner Bros. Television Group Places 26
Series on Broadcast networks’ 2010-2011
Season Schedules
I
n May, the U.S. television networks concluded the
“upfront” week in New York, announcing their fall and
midseason schedules. The Warner Bros. Television Group
(WBTVG), which includes Warner Bros. Television and
Warner Horizon Television, again led the industry with 26
series orders for the upcoming 2010–2011 season on U.S.
broadcast networks. Combined, WBTV and WHTV scored 11
new show pickups (including two co-productions) to go with
renewals on 15 current programs, marking the 19th time
in the past 24 years that Warner Bros. has been the leading
supplier of primetime programming to the U.S. broadcast
networks. WBTVG is the only studio to have at least two
shows on each of the five broadcast networks and is also the
top outside supplier of programming to all the U.S. broadcast networks.
Source: All ratings data from Nielsen Media Research
HBO
HBO Summer Series Deliver Strong Ratings
H
BO’s summer original series delivered strong ratings
for the network. The gross audience (network plays,
HBO on Demand and DVR) for the third season of True
Blood through July 25, 2010 averaged 12.7 million viewers
per episode, topping last season’s average audience of 12.6
million viewers per episode and cementing the show as
Warner Bros. Television Group’s new series for the 2010-2011 season
include Undercovers (left) from J.J. Abrams and Josh Reims on NBC and
Nikita starring Maggie Q on The CW.
Warner Bros. Television’s The Big Bang
Theory to Launch in Syndication
W
arner Bros.
Television’s
The Big Bang
Theory, network television’s #1 scripted
series among adults
18–49 and adults
25–54 for the 20092010 television season
through May 30, 2010,
is set for a multiplatform off-network
syndication launch in
Fall 2011 on the Fox
Television Stations
and Turner Broadcasting’s TBS, through a
strategic partnership
one of HBO’s most popular series ever. HBO announced in
June that it has renewed True Blood for a 12-episode fourth
season, which will begin production in early 2011 in
Los Angeles, with the debut scheduled for Summer 2011.
Two other HBO summer series, Hung and Entourage, also
generated strong ratings, averaging gross audiences of 7.7
million and 8.1 million viewers per episode, respectively,
through July 25, 2010.
Source: Gross viewing based on data from Nielsen Media Research and Rentrak
OnDemand Essentials
5
Summer 2010
HBO
HBO TO DEBUT NEW SPIKE LEE DOCUMENTARY
O
n August 23, marking the fifth anniversary of Hurricane
Katrina, HBO is scheduled
to debut If God is Willing
and Da Creek Don’t Rise,
a follow-up to Spike Lee’s
Emmy award-winning
2006 documentary (When
the Levees Broke: A
Requiem in Four Acts)
about the city of New
Orleans in the wake of
the devastating storm.
For this new documentary, Lee returned to
New Orleans to see how
the ambitious plans to
reinvent the city were playing out. The four-hour documentary
is a continuation of the heart-rending story of destruction and
rebirth of this unique American city. The film was directed and
produced by Lee and edited and produced by Sam Pollard.
HBO and BSkyB Enter into Multi-year
Output Deal
H
ome Box Office and BSkyB announced in July a multiyear output deal which will see BSkyB become the home
of HBO programs in the U.K. and Ireland. Under the
agreement, all new HBO-commissioned programs and series
will be broadcast exclusively and in high definition on BSkyB
channels. The first HBO production to be seen on BSkyB as
part of this output deal will be Boardwalk Empire, the Prohibition-era drama from Oscar-winning director Martin Scorsese
and HBO’s The Sopranos’ Emmy-winning writer Terence Winter.
With a cast including Steve Buscemi, Michael Pitt and Kelly
Macdonald, Boardwalk Empire is scheduled to make its U.S.
debut on HBO in September 2010, with a U.K. and Ireland
premiere on BSkyB to follow shortly thereafter. Other HBO
productions to be broadcast by BSkyB include upcoming series
Game of Thrones and Luck (see story below). In addition, future
seasons of current HBO series, such as Entourage and Big
Love, will be broadcast exclusively on BSkyB channels in the
U.K. and Ireland at the conclusion of their current broadcast
rights agreements. BSkyB will also offer access to HBO
programs through its on-demand platforms.
HBO “Imagine” Campaign Scores at Cannes
Lions Advertising Festival
HBO Orders New Drama Series Luck,
Starring Dustin Hoffman
A
H
t the 57th Annual Cannes Lions International
Advertising Festival in June, the HBO brand marketing effort “Imagine,” created by longtime agency
partner BBDO New York, was among the most-honored
campaigns at the festival, walking away with 10 Lions
awards across six different categories, including two gold
Lions. This follows the strong performance of the HBO
Voyeur campaign at the festival two years ago. The HBO
Imagine campaign was an expression and embodiment
BO announced in July that it will produce a new drama
series titled Luck, starring Dustin Hoffman, which
takes a provocative look at horse racing – the owners,
gamblers, jockeys and diverse gaming industry players.
Luck, from executive producers David Milch, Michael Mann
and Carolyn Strauss, is scheduled to begin shooting in Fall
2010 at Santa Anita Park and other Los Angeles locations.
In addition to Hoffman, the pilot stars Dennis Farina, John
Ortiz, Kevin Dunn, Richard Kind, Jason Gedrick, Ritchie
Coster, Ian Hart, Tom Payne, Kerry Condon, Gary Stevens
and Nick Nolte, with guest star Jill Hennessy.
HBO Unveils Plans for Two New Original
Movies
H
BO announced during the second quarter of 2010 that
it is proceeding with the production of two new original
movies – Cinema Verite and Hemingway & Gellhorn.
Cinema Verite, directed by Shari Springer Berman and Robert
Pulcini and starring Diane Lane, Tim Robbins and James Gandolfini, takes a behind-the-scenes look at the groundbreaking
documentary An American Family, which chronicled the lives
of the Louds in the early 1970s and catapulted the Santa
Barbara family to notoriety in the creation of a new television
genre – the reality TV series. Cinema Verite is scheduled to
debut on HBO in 2011. Hemingway & Gellhorn, directed by
Philip Kaufman and starring Nicole Kidman and Clive Owen,
follows the tumultuous romance and subsequent marriage
between Ernest Hemingway and the up-and-coming war correspondent Martha Gellhorn, taking them to the Spanish Civil
War and beyond. Filming of Hemingway & Gellhorn is scheduled to begin in February 2011 with a debut on HBO in 2012.
of the HBO philosophy – to be the preeminent source of
entertainment experiences that change perspectives, defy
expectations and challenge the status quo. The centerpiece
of the campaign was HBOimagine.com, an online universe
that allowed users to dive headfirst into an interactive story
and game-like experience that deepened the more one explored it. HBO Imagine came to life in a multi-city outdoor
installation called The Cube (above), a unique storytelling
device that simultaneously offered four different perspectives on the same scene.
6
Summer 2010
ing Chase,
IBM and
Residence Inn
by Marriott.
Entertainment Weekly
announced
in April the
launch of an
app for the
iPad featuring
“The Must
List,” the
popular magazine feature
highlighting
the top 10
things EW editors love each
week. The app
allows users
to watch movie
trailers and listen to audio samples without leaving the
app. The content is refreshed weekly.
time inc.
Sports Illustrated, FORTUNE and
Entertainment Weekly’s “The Must List”
Debut on the iPad
T
ime Inc. recently announced the launches of iPad
apps for Sports Illustrated, FORTUNE and Entertainment Weekly’s “The Must List.” Sports Illustrated
made its debut on the iPad in June, delivering its vision
for the magazine in tablet form. The SI iPad edition delivers the best of the magazine and SI.com with an array of
additional features and capabilities, including The Wheel,
a multi-purpose digital utility with tabs that enable sharing of SI stories
and photos
via email and
social media;
Contents Bar,
a navigational
tool that allows
users to quickly
scan every
page of the
magazine; live
24/7 newsfeeds
and up-to-date
scores and
statistics; and
SI Originals,
Go to the following links for demos of Sports Illustrated and
TIME‘s digital magazine versions.
2010 Global Forum Held in South Africa
T
he Global Forum, hosted by FORTUNE, TIME and
CNN, was held June 26-28 in Cape Town, South
Africa. The event brought together Fortune 500
CEOs, heads of state and selected members of this
year’s TIME 100 (TIME magazine’s annual list of the 100
most influential people in the world – see story below)
to tap into the extraordinary promise of the developing
world. Participants included President Bill Clinton; His
Excellency Jacob G. Zuma, President, Republic of South
Africa; Dick Parsons, Chairman of Citigroup and former
Chairman and CEO of Time Warner; Thomas Freston,
Principal, Firefly3 and former CEO of MTV Networks;
Ellen J. Kullman, Chair of the Board and CEO of DuPont;
Archbishop Desmond Tutu; architect Frank Gehry; and
Graca Machel, a leading social and political activist
and the wife of former South African President Nelson
Mandela.
which include
exclusive
video features,
reports and
commentary
that deliver
the best of SI
storytelling,
analysis and
access. Debut
sponsors
included AT&T,
Gatorade,
Lexus, Got
Milk?, Nissan,
Sprint and
Toyota. In July,
FORTUNE announced the launch of its iPad app, which
contains all of the content of the magazine plus additional
photo slideshows, videos, archival material and exclusive
bonus stories. The FORTUNE app allows the user to
flip through sections and features instant stock quotes,
interactive graphics, a live newsfeed from CNNMoney.com
and FORTUNE.com and access to more extensive information on FORTUNE lists, including the FORTUNE 500. The
FORTUNE app launched with several advertisers, includ7
Summer 2010
time inc.
TIME Celebrates List of 100 Most
Influential People
S
Photo credit: Ben Hider/Picture Group
ome of the world’s biggest names in business,
entertainment, government, philanthropy, science and
art gathered on May 4 in New York to celebrate TIME
magazine’s annual list of the 100 most influential people
in the world. President Bill Clinton delivered the keynote
speech. Prince and Taylor Swift, who were both named to
the list, performed at the event. Other attendees included
Elton John, Sarah Palin, Ben Stiller, Kathryn Bigelow,
Ashton
Kutcher, Demi
Moore, Martha Stewart,
Richard
Branson, Rachael Ray and
J.J. Abrams.
The TIME 100
list received 11
million page
views on TIME.
com on April
29, the day
the list was
announced,
nearly four
times the
number of
page views the
list drew in
2009, according
to Omniture.
2010 Essence Music Festival Draws more
than 400,000 to New Orleans
T
he 2010 ESSENCE Music Festival Presented by
Coca-Cola, held in New Orleans July 2-4, drew
an audience of more than 400,000 to the nation’s
largest annual gathering celebrating African-American
music and culture. The Festival featured performances
by Janet Jackson (above), Alicia Keys, Mary J Blige, LL
Cool J, Gladys Knight and Earth Wind & Fire, among
others. In addition, the Festival featured empowerment
seminars led by Bill Cosby, Steve Harvey, Jada Pinkett
Smith and New Orleans Mayor Mitch Landrieu; an
all-star gospel tribute to Kirk Franklin, Pastor Shirley
Caesar, Bishop Paul Morton and Pastor Deborah Morton;
and its first-ever Impact New Orleans/Day of Service
community initiative. 2010 also marked the signing of a
three-year sponsorship extension with presenting sponsor Coca-Cola and record sponsor participation from
other corporate partners including McDonald’s, WalMart, Ford and Cover Girl.
PEOPLE’s Exclusive on Sandra Bullock’s
Adoption Draws Strong Traffic
I
n a world
exclusive,
Sandra Bullock
revealed to PEOPLE
in April that she
is the proud
mother of Louis
Bardo Bullock, a
3½-month-old
boy born in
New Orleans.
On the day the
news broke,
PEOPLE.com
drew 61 million
page views, a
PEOPLE.com
record for a nonred carpet story,
according
to Omniture.
8
Summer 2010
statistics
T u r n e r B ROADCAS T ING
q2:10 total programming day delivery
Network
Key Demo
select original series – 2010 (continued)
Title
Network
Season
Delivery (‘000)
TNT
A25-54
TBS
A18-49
truTV
A18-49
CNN
A25-54
HLN A25-54
Cartoon NetworkK2-11
Adult Swim
A18-34
705
502
337
143
129
556
502
Marvelous Misadventures
of Flapjack
Cartoon Network
Las Vegas Jailhouse
truTV
Childrens Hospital
Adult Swim
The Closer
TNT
Rizzoli & Isles
TNT
Scooby Doo Mystery
Incorporated
Cartoon Network
Top 20 Most Shocking
truTV
My Boys
TBS
Dark Blue
TNT
Hardcore Pawn
truTV
Delocated
Adult Swim
Eagleheart
Adult Swim
The Venture Brothers
Adult Swim
Rehab: Party at the
Hard Rock Hotel
truTV
Black Gold
truTV
Over the Limit
truTV
Ma’s Roadhouse 4
truTV
Metalocalypse
Adult Swim
Robot Chicken
Adult Swim
Destroy Build Destroy
Cartoon Network
Tyler Perry’s Meet the Browns TBS
Batman: The Brave
and the Bold
Cartoon Network
Dude What Would Happen
Cartoon Network
Star Wars: The Clone Wars
Cartoon Network
Conspiracy Theory with
Jesse Ventura
truTV
Full Throttle Saloon
truTV
Lopez Tonight
TBS
Men of a Certain Age
TNT
Ben 10: Ultimate Aliens 2
Cartoon Network
Conan O’Brien Show 4
TBS
Generator Rex 2
Cartoon Network
Glory Daze
TBS
Looney Tunes
Cartoon Network
Mad Magazine
Cartoon Network
Mongo Wrestling Alliance
Adult Swim
Regular Show
Cartoon Network
Symbionic Titan
Cartoon Network
Tower Prep
Cartoon Network
Young Justice
Cartoon Network
Source: Nielsen Media Research
q2:10 digital properties
Average Monthly
Domestic Unique
Properties
Visitors (in M)1
CNN Digital Network 2
Turner Sports & Entertainment Digital 3
Turner Network 4
36.9
18.0
47.5
1
Average for the quarter ended June 30, 2010
2
CNN Digital Network includes CNN.com, CNNMoney.com, SI.com, Time.com, the IB-CNN
Websites Channel and People.com
3
Turner Sports & Entertainment Digital includes all Turner Entertainment and Sports online properties, such as CartoonNetwork.com, NASCAR.com, NBA.com,
TheSmokingGun.com and TNT.com
4
Turner Network includes all Turner Sports & Entertainment Digital properties plus CNN
Digital Network properties
Source: Nielsen Online
select original series – 2010
Title
Network
Season
Adventure Time with Finn
and Jake
Southern Fried Stings
It Only Hurts When I Laugh
The Boondocks
Check It Out
Squidbillies1
Are We There Yet?
Operation Repo
All Worked Up
Neighbors from Hell
Bait Car
The Smoking Gun Presents:
World’s Dumbest…
Unnatural History
Leverage
HawthoRNe
Memphis Beat
Mary Shelley’s Frankenhole
Premiere
Date
Cartoon Network
truTV
truTV
Adult Swim
Adult Swim
Adult Swim
TBS
truTV
truTV
TBS
truTV
1
1
1
3
1
4
1
7
2
1
3
4/5/10
4/12/10
4/15/10
5/2/10
5/16/10
5/16/10
6/2/10
6/7/10
6/7/10
6/7/10
6/8/10
truTV
Cartoon Network
TNT
TNT
TNT
Adult Swim
8
1
3
2
1
1
6/10/10
6/13/10
6/20/10
6/22/10
6/22/10
6/27/10
1
9
Premiere
Date
4
2
1
6
1
7/5/10
7/11/10
7/11/10
7/12/10
7/12/10
1
2
4
2
1
2
1
4
7/12/10
7/15/10
7/25/10
8/4/10
8/16/103
8/22/103
8/22/103
9/12/103
3
9/7/103
3
9/8/103
2
9/12/103
1
9/15/103
3
9/26/103
5Fall 20103
4Fall 20103
4Fall 20103
3Fall 20103
3Fall 20103
3Fall 20103
2Fall 20103
2Fall 20103
2Fall 20103
2Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
1Fall 20103
Squidbillies season with premiere date of 5/16/2010 was re-classified from season 5 to
season 4, part 2.
2
Classified by episodic blocks (Fall 2010 premiere still considered season 1)
3
Expected
4
Name pending
Summer 2010
statistics
W ARNER B ROS . e n t e r t a i n m e n t
Q2:10 theatrical movie releases
Days in
Title
Label
Release1
Domestic
Box Office
($ in M)1
Initial
Release
Date
Clash of the Titans
Warner Bros. 90
162.8 4/2/10
The Losers
Warner Bros. 63
23.6 4/23/10
A Nightmare on Elm Street
New Line Cinema 62
62.9 4/30/10
Sex and the City 2
New Line Cinema 35
93.6 5/27/10
Splice
Warner Bros. 27
16.4 6/4/10
Jonah Hex
Warner Bros. 13
9.8 6/18/10
Domestic
Box Office
($ in M)1
Initial
Release
Date
6/5/09
1
Data through June 30, 2010; Source: Box Office Mojo
Q2:09
theatrical movie releases
Days in
Title
Label
Release1
The Hangover
Warner Bros. 26
188.4 Terminator Salvation Warner Bros. 41
122.3 5/21/09
17 Again
New Line Cinema 75
63.2 4/17/09
Ghosts of Girlfriends Past
New Line Cinema 61
53.7 5/1/09
Observe and Report
Warner Bros. 70
24.0 4/10/09
My Sister’s Keeper
New Line Cinema 5
16.7 6/26/09
1
Data through June 30, 2009; Source: Box Office Mojo
10
Summer 2010
statistics
W ARNER B ROS . e n t e r t a i n m e n t
Q3:10 theatrical movie releases
Title
Label
Release Date
Inception
Warner Bros. 7/16/10
Cats & Dogs: The Revenge of
Kitty Galore Warner Bros. 7/30/10
Flipped
Warner Bros. 8/6/101
Lottery Ticket
Warner Bros. 8/20/101
Going the Distance
New Line Cinema
8/27/101
The Town
Warner Bros. 9/17/101
Legend of the Guardians: The Owls
of Ga’Hoole
Warner Bros. 9/24/101
1
Expected Release Date
Q3:09
theatrical movie releases
Days in
Title
Label
Release1
Domestic
Box Office
($ in M)1
Initial
Release
Date
Harry Potter and the Half-Blood Prince Warner Bros. 78
300.0 7/15/09
The Final Destination
New Line Cinema
34
64.9 8/28/09
The Time Traveler’s Wife
New Line Cinema 48
61.9 8/14/09
Orphan
Warner Bros. 69
41.5 7/24/09
The Informant!
Warner Bros. 13
22.3 9/18/09
Shorts
Warner Bros. 41
20.3 8/21/09
Whiteout
Warner Bros. 20
10.0 9/11/09
1
Data through September 30, 2009; Source: Box Office Mojo
Q2:10 key Digital Properties
company
share
20101
Share
Rank
Domestic Box Office
16.0%
3
1
WarnerBros.com
TMZ.com
TheWB.com
As of June 30, 2010
Essence.com (a joint venture with Time Inc.)
Source: Box Office Mojo
KidsWB.com
DCBeyond.com
MomLogic.com
CWTV.com (a joint venture with CBS)
11
Summer 2010
statistics
W ARNER B ROS . e n t e r t a i n m e n t
Q2:10
dVD releases Q2:09 dVD releases
Title
Label
Title
Label
Edge of Darkness
Warner Bros. 5/11/10
Yes Man
Warner Bros.
4/7/09
Invictus
Warner Bros.
5/18/10
Chandni Chowk to China
Warner Bros. 5/5/09
Valentine’s Day
New Line Cinema
5/18/10
The Book of Eli
Warner Bros.
6/15/10
The Curious Case of
Benjamin Button
Warner Bros. Q3:10 dVD releases
Release Date
Release Date
5/5/09
He’s Just Not That Into You New Line Cinema
6/2/09
Gran Torino
Warner Bros.
6/9/09
Friday the 13th New Line Cinema
6/16/09
Inkheart
New Line Cinema
6/23/09
Q3:09 dVD releases
Title
Label
7/20/10
Watchmen Warner Bros. 7/21/09
Warner Bros.
7/20/10
17 Again
New Line Cinema
8/11/09
Warner Bros. 7/27/10
Ghosts of Girlfriends Past New Line Cinema
9/22/09
Observe & Report
9/22/09
Title
Label
Release Date
Cop Out
Warner Bros.
The Losers
Clash of the Titans
Warner Bros.
Release Date
company
share
20101
Share
U.S. DVD Sell Through 2
21.0%
1
As of June 30, 2010
2
Primarily includes standard DVD and Blu-ray Disc
Rank
1 Source: Nielsen VideoScan and internal data
12
Summer 2010
statistics
W ARNER B ROS . e n t e r t a i n m e n t
Broadcast and Cable TV Production
for the 2010/2011 season
Title (Scripted)
Network
Smallville
CWN
One Tree Hill
CWN
Two and a Half Men
CBS
Supernatural
CWN
The Big Bang Theory
CBS
Chuck
NBC
Gossip Girl
CWN
FringeFOX
The Mentalist
CBS
Southland
TNT
Human TargetFOX
Life UneXpected
CWN
The Middle
ABC
V
ABC
The Vampire Diaries
CWN
Better With You
ABC
Chase
NBC
Glory Daze
TNT
Harry’s Law
NBC
Hellcats
CWN
Mike and Molly
CBS
Nikita
CWN
ShamelessSHO
$#*! My Dad Says
CBS
The Paul Reiser Show
NBC
The Whole Truth
ABC
Undercovers
NBC
Title (Unscripted)
Network
Lopez Tonight The Bachelor XV
School Pride
TBS
ABC
NBC
1
1
The CW Network 2010/2011 Primetime
Programming Schedule
Title
Season
Season
Smallville
America’s Next Top Model
One Tree Hill
Supernatural
Gossip Girl
90210
Life UneXpected
The Vampire Diaries
Hellcats
Nikita
10
8
8
6
4
4
4
3
3
3
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
10
9
8
6
4
3
2
2
1
1
FIRST RUN SYNDICATION 2010/2011 SEASON
Title
Season
Extra
The People’s Court
Judge Mathis
The Ellen DeGeneres Show
TMZ Judge Jeanine Pirro
17
14
12
8
4
3
select series in off-network syndication 1
All of Us
The Bachelor
Cheyenne
The Closer
Cold Case
ER
Everwood
Family Matters
Friends
Full House
The Fresh Prince of Bel-Air
The George Lopez Show
Gilmore Girls
Growing Pains
The Jamie Foxx Show
Living Single
Love Connection
Season
2
1
1
Late-night program
1
13
As of June 30, 2010
MADtv
Martin
Maverick
The O.C.
One Tree Hill
Seinfeld
Smallville
Supernatural
Third Watch
Two and a Half Men
The West Wing
V
What I Like About You
Whose Line Is It Anyway?
Will & Grace
Without a Trace
Summer 2010
statistics
HBO
select original programming for 2010
Series
Special Events Premiere Date
Season Premiere Date
Bill Maher…But I’m Not Wrong
2/13/10
Robert Klein: Unfair and Unbalanced
6/12/10
Sports
Season Premiere Date
Big Love
4
1/10/10
How to Make it in America
1
2/14/10
The Ricky Gervais Show
1
2/19/10
Life and Times of Tim
2
2/19/10
Funny or Die
1
2/19/10
Real Time with Bill Maher
8
2/19/10
Treme
1
4/11/10
Neistat Brothers
1
6/4/10
True Blood
3
6/13/10
Hung
2
6/27/10
Entourage
7
6/27/10
Boardwalk Empire
1
9/19/101
Eastbound and Down
2
9/26/101
Bored to Death
2
9/26/101
In Treatment
3
10/25/101
Films Premiere Date
Real Sports with Bryant Gumbel
16
24/7 Jimmie Johnson: Race to Daytona
Magic & Bird: A Courtship of Rivals
Road to Dallas: Countdown to
Pacquiao/Clottey
24/7 Mayweather-Mosley
Broad Street Bullies
Hard Knocks
6
Vince Lombardi Documentary
Boxing After Dark World Championship Boxing
1
Temple Grandin
2/6/10
You Don’t Know Jack
4/24/10
Special Relationship
5/29/10
Mini-Series Premiere Date
Expected
Series
Mini-Series
Deadwood
Band of Brothers
Oz
Sex and the City
Six Feet Under
The Sopranos
Curb Your Enthusiasm
Entourage
1/31/10
5/6/10
6/7/10
7/26/10
8/2/10
8/23/101
11/11/101
1
As of June 30, 2010 (includes programming on basic cable)
Q2:10 dVD releases
Q2:09
dVD releases
Series
Release Date
True Blood: The Complete First Season
True Blood: The Complete Second Season
5/25/10
Entourage: The Complete Fifth Season
Curb Your Enthusiasm: The Complete Seventh Season
6/8/10
Eastbound and Down: The Complete First Season
Entourage: The Complete Sixth Season
6/22/10
Hung: The Complete First Season
6/22/10
Series
Flight of the Conchords: The Complete Collection
Bored to Death: The Complete First Season
Expected
1
Release Date
5/19/09
6/30/09
6/30/09
Q3:09 dVD releases
Q3:10 dVD releases
Series
3/6/10
4/10/10
5/4/10
8/11/101
12/11/101
On-Going
On-Going
Original PROGRAMMING in Off-Network
Syndication1
The Pacific 3/14/10
Documentaries Premiere Date
A Family Is A Family Is A Family:
A Rosie O’Donnell Celebration
Sergio
Smash His Camera
Homeless: Motel Kids of Orange County
12th and Delaware
If God Is Willing and Da Creek Don’t Rise Traumatology: The Art of Coming Home
1/19/10
1/26/10
3/2/10
Series
Release Date
Release Date
Flight of the Conchords: The Complete Second Season
No. 1 Ladies Detective Agency: The Complete
First Season
8/24/10
9/21/101
1
14
8/4/09
9/8/09
Summer 2010
statistics
T IME INC .
Top Time Inc. Magazines by readership1
Top Time Inc. Magazines by Ad Dollars1
Magazine Magazine Category
People
Celebrity Weekly
Sports IllustratedSports-General
Time
Weekly Newsmagazines
InStyle
Womens Fashion
Real Simple
Womens Lifestyle
Southern Living
Regional
Entertainment Weekly
Entertainment
Fortune
Business-Corporate
Golf MagazineSports-Golf
Cooking Light
Epicurean
Money
Personal Finance
Essence
African-American
1
Magazine 2010 Rank1
1
1
1
1
2
2
1
2
1
1
1
1
People
Sports Illustrated
Time
Southern Living
Cooking Light
InStyle
Entertainment Weekly
Essence
Real Simple
Money
Health
People en Español
Through June 30, 2010, excludes newspaper supplements
Source: PIB
Spring ‘10Fall ‘09 Spring ‘09
(‘000)2
(‘000)3
(‘000)4
45,654
20,985
19,739
16,320
11,446
10,923
10,877
8,308
8,142
7,579
7,258
6,422
45,117
21,264
20,642
15,621
11,436
10,427
10,650
7,491
8,068
7,697
7,117
5,892
43,603
21,068
20,749
15,653
11,281
9,646
10,792
7,409
8,808
7,856
7,277
5,808
1
Readership is defined as the estimated total number of adults 18 years old and older in the
conterminous 48 U.S. states who have read or looked into each magazine title (purchased
and passed along) within its specific publication period (i.e., within the last week if a
weekly) and is measured by in-person survey with a sample size of approximately 26,000
households
2
Measured from September 2009 to April 2010
3
Measured from March 2009 to October 2009
4
Measured from September 2008 to April 2009
Source: MRI, Spring 2010
q2:10 top digital properties
Average Monthly
Domestic Unique
Property
Visitors (in M)1
Lifestyle Network People.com
CNNMoney.com
SI Digital 3
Time.com
EW.com
Time Inc. U.S. Sites
2
company
share
Average for the quarter ended June 30, 2010
2
Includes content from Health.com Integrated Solutions (including MyRecipes.com),
MyHomeIdeas Network and the websites of Time Inc.’s Lifestyle magazines
3
Includes SI.com, SIKids.com, Golf.com and FanNation.com
Share
Rank
Domestic Print Advertising Dollars 21.0%
1
1
15.3
14.6
13.6
12.3
9.8
7.3
51.2
1
20101 Through June 30, 2010, excludes newspaper supplements
Source: PIB
Source: comScore Media Metrix 360
Caution Concerning Forward-Looking Statements
This quarterly business review includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based
on management’s current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive, technological, strategic and/or regulatory factors, and other factors affecting the businesses of Time Warner. More
detailed information about these factors is set forth in filings by Time Warner with the Securities and Exchange Commission, including Time Warner’s most recent Annual Report on
Form 10-K and subsequent Quarterly Reports on Form 10-Q. The forward-looking statements are made only as of the date of this document and Time Warner is under no obligation
to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise.
All trademarks and service marks referenced herein are owned by the respective trademark or service mark owners. ©2010 Time Warner Inc.
Published August 4, 2010
15