BOLD - Electric Festival

EF01
ELECTRIC FESTIVAL
2013
Aruba will host the first electronic music conference and events
platform in the Latin American and Caribbean region – the Electric Festival. EF will launch during a three day event in September 2013. The first edition of EF will be held in the summer of
2014.
EF is to become a global and annual music, arts and lifestyle
playground welcoming all electronic music lovers and artists to
the beautiful island and beaches of Aruba. EF will showcase exhibitions, events, workshops, conferences and parties.
Being a Dutch island, Aruba benefits strongly from the synergies and ties with the EDM industry in the Netherlands. Aruba is
a contender to become one of the leading EDM destinations in
the Latin ­A merican and Caribbean region. In June 2012, Aruba
resident and Forbes World’s ­G reatest DJs listed DJ and music
producer ­C huckie celebrated his birthday in Aruba in what became an event with thousands of guests, drawing a varied array of
international stars including the likes of Akon, Jasmine Villegas,
Robin van Persie and Dirk Kuyt. This event confirmed that Aruba
is well on the way to becoming a prominent EDM destination in
the region.
why aruba?
one happy island
Located 15 miles north of Venezuela in the warm waters of the
southern Caribbean, Aruba is home to beautiful white-sand beaches, 82-degree days, and some of the warmest people in the world.
Our island is 19.6 miles long and 6 miles across, with a total
area of 70 square miles. We’re located just below the hurricane
belt, and unlike many islands in the Caribbean, our climate is
dry, so we rarely have a rainy day. On the south and west coasts
of Aruba, you’ll find Oranjestad, our capital city, and miles of
beaches that have been named some of the best in the world.
Here, you’ll find most of the hotels and all-inclusive resorts
in Aruba and Queen Beatrix International Airport. In the interior of the island, you’ll find Arikok National Park, a desert like preserve with a variety of wildlife, cacti and dramatic
rock formations. You’ll also find some of Aruba’s most striking
views, as the ocean crashes against the rugged shoreline below.
On the northeast coast, along the windward shore, you’ll see our
island’s unofficial mascots, the fofoti trees.
The constant trade winds have permanently sculpted them into
graceful, southwesterly bending forms.
Play foundation
Play Foundation is an Aruban foundation that has been created
with the purpose of bringing the youth closer to their love of music and creative arts. Play Foundation will reach its goal by giving
back to the community and the world. Play Foundation will be
founded on sustainability, making real change possible.
Play Foundation’s first big music event - Solarbeats - will take
place during EF. During Solarbeats, Play Foundation will present
a very special gift of sustainable energy, namely solar panels, to
the first school in Aruba. This mission is to have all 84 schools
in Aruba be powered by solar panels by 2020. Play Foundation
will continue to organize events, also with other stakeholders, to
raise funds for Solarbeats.
mission
Establish a global, annual, music conference that is a prime
­e xperience for all lovers of electronic music.
Become globally recognized as conference center for Artists,
­M usic, Creative Arts and Culinary Arts.
Attract high-income stay-over visitors and create economic
­o pportunities for divisional businesses.
Gain exponential media value and international recognition by
­a ssociating major international artists and top brands during the
festival.
Organization
&
Partners
ELECTRIC FESTIVAL
Leading organization of conference events in the Caribbean.
­S upported by local hosting partners GM Affairs Caribbean and
Bang! / Ilovemuzika.
ARUBA TOURISM AUTHORITY
The Destination Marketing Organization that positions the brand
“Aruba” as a premier tourism destination, through an integrated
marketing approach including events. Electric Festival is one
of the notable events for ATA in 2013 -2014.
DIRTY DUTCH / ID&T
Assisting partner in event production and concept development.
Organizer of the biggest event during Electric Festival.
AMSTERDAM DANCE EVENT
World leading electronic music conference and biggest club
­f estival for global electronic sub-genres.
EVENPRO
Evenpro is the leading promoter and organzier of events and
concerts in Latin America.
RENAISSANCE ARUBA RESORT & CASINO
Renaissance Aruba Resort & Casino is the ideal island gateway.
Situated in the heart of the city, vacationers can select from two
distinct Oranjestad hotels boasting tropical elecance and an abdundance of recreation.
PACHA NEW YORK
Pacha New York has become the premier club venue in New York,
and rated one of the foremost nightlife destinations in the world.
GM | AFFAIRS CARIBBEAN
Assisting partner in international event production and hospitality
consultant.
ILOVEMUZIKA
Leading local organizer and producer of events in the region.
Program
september 6
september 7
september 8
SOLARBEATS
POOL & PRIVATE ISLAND PARTY
THE SUNDAY BRUNCH
4 pm - 7pm
12pm - 6pm
from 2 pm
Main Stage Nikki Beach
Renaissance Pool & Private
Taste of Belgium
Island
hosted by Chuckie
8 pm - 10 pm
PRE-PARTY DIRTY DUTCH
PACHA CLOSING PARTY
Renaissance Beach
6 pm - 11pm
5 pm - 11 pm
The Village
Nikki Beach
PRIVATE PRESS EVENT
CELEBRATE LIVE
9 pm - 2 am
EF01 VIP DINNER
Main Stage Nikki Beach
8 pm - 10pm
Papillon
DIRTY DUTCH
9 pm - 2am
Main Stage Nikki Beach
AFTER SESSIONS
12 pm - 6 am
Old Mill
Brand identification
Logo
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TradeGothic
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electric festival
For sponsoring and partnerships please contact
www.electricfestival.com
info@electricfestival.com
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